conversations.from: human
conversations.value: What could be a title for a book about Learn with the genre: Business & Money, Processes & Infrastructure?
conversations.from: assistant
conversations.value: A title for this book could be 'Online Community Management For Dummies'
conversations.from: human
conversations.value: the first five paragraphs for this book
conversations.from: assistant
conversations.value: Online Community Management For Dummies
  Try to make the letter sound more like news than a sales pitch. Write in a conversational tone to make new members feel comfortable and invite them to take part in your community's many experiences rather than push them into a sale. Use words that entice rather than pitch. Try these examples of enticing words:
  You're attracting new members who've signed up to be part of the community, and you're even sending out a welcome letter. Don't rest on your laurels yet, though. You still have a little more work to be done.
  Behold the opt-in. Opting in is asking community members to sign up for newsletters and other mailings on their own accord. It means they checked off a box giving you permission to send them your newsletter.
  If you have several different types of newsletters or mailings members should be able to sign up for each one individually. Most members don't sign up for every newsletter or mailing you put out, but, rather one or two.
  For those who opt in, make sure that you set up your newsletter program to send a confirmation. This way, your members have an additional way to opt out if they changed their mind. Also, it ensures that no one is signing them up for something they don't want to receive and reminds them of their commitment.
conversations.from: human
conversations.value: three more paragraphs. End with the sentence ' I even throw in tips for creating your own community events.'.
conversations.from: assistant
conversations.value: Not every case of low turnout or negative reaction is a reason to cut bait and run, but it's good to know when to breathe life into a lagging campaign and when to give up the ghost. Here are a few signs:
  Pay attention to your stats and feedback. They give you extremely valuable insight into how new members are coming into your community, and what they're doing once they get there. Learn from both the campaigns that are working and those that aren't turning out as planned.
  Online communities are great online fun, but they can flourish offline as well. In this part, I discuss bonding with your members in real life as you meet at offline events. I also talk about why conferences and even speaking engagements are vital to gaining your community's trust. I even throw in tips for creating your own community events.
conversations.from: human
conversations.value: the last three paragraphs
conversations.from: assistant
conversations.value: It never hurts to know basic web or blog design and to stay on top of the latest techniques. Also, knowing about branding, marketing, customer service, public relations, and even basic psychology doesn't hurt. In every profession, the people who get ahead fastest are the ones who aren't afraid to learn.
  Your brand may be interested in helping you on your journey. If sending you to classes isn't in your company's budget, don't be afraid to invest in your own future and do it on your own.
  You know what looks bad? Watching discussions that you can't take part in or responding "I don't know" to questions. If you're hired as a community manager, and you don't know enough about the product or niche, you owe it to yourself to learn more and keep learning more so that you can hold your own in a conversation.
conversations.from: human
conversations.value: Add another sentence about Many, willing, continuing.
conversations.from: assistant
conversations.value: It never hurts to know basic web or blog design and to stay on top of the latest techniques. Also, knowing about branding, marketing, customer service, public relations, and even basic psychology doesn't hurt. In every profession, the people who get ahead fastest are the ones who aren't afraid to learn. 
  Your brand may be interested in helping you on your journey. Many companies are willing to invest in their employees and pay for continuing education. If sending you to classes isn't in your company's budget, don't be afraid to invest in your own future and do it on your own. 
  You know what looks bad? Watching discussions that you can't take part in or responding "I don't know" to questions. If you're hired as a community manager, and you don't know enough about the product or niche, you owe it to yourself to learn more and keep learning more so that you can hold your own in a conversation.