conversations.from: human
conversations.value: What could be a title for a story about Young, Australia, Business with the genre: Business & Money, Small Business & Entrepreneurship?
conversations.from: assistant
conversations.value: A title for this story could be 'Unprofessional'
conversations.from: human
conversations.value: Give me the first five paragraphs for this story.
conversations.from: assistant
conversations.value: Unprofessional
  Developing consistent quality content that speaks directly to your market and solves their problems can be difficult when you don't have a plan in place. If you have to think, strategise and write a new blog post or email every week while running a business, the running of the business will get in the way and you will end up writing a blog post once a month if you're lucky.
  As a thought leader you should be publishing one blog post per week that provides useful content that will help your audience with whatever problems and challenges they are facing. This blog post might be a short article, it might be a checklist or it might be a video of you outlining certain how-tos for your audience to follow.
  Rather than sitting down to produce content on a weekly basis, which can be very hard for most business owners, you should have a 12 Week Content Map in place. Your content map outlines every blog post, video or report you're going to publish for the next 12 weeks, and it allows you to do all of the thinking and developing at one time, and then publish each piece at the appointed time over the next 12 weeks.
  Every 12 weeks you will plan the next 12 posts, documenting them in a structured plan, and then take half a day or a full day to write the articles, film the videos or develop the lead magnets. The hardest part of this is coming up with the topic, and deciding what to include and what not to include. Once this thinking is done and outlined in your Content Map, you will find the actual writing or recording will happens much more quickly, because you have done the thinking.
  Adopt this strategy of building an audience, developing your message and consistently hitting recency and frequency with effective content and you will achieve a position of market leadership in your space.
conversations.from: human
conversations.value: Give me five more paragraphs.
conversations.from: assistant
conversations.value: Apple's success wasn't a coincidence either. The vision for Apple as a company is 'to make insanely good products'. This vision pushes Apple to continually take risks and develop eyes-wide-shut visions of what kind of experience they can deliver through continually creating innovative products. Apple's iPhone, for example, was the highest selling mobile phone in 2008, 2009, 2011, 2012 and 2013.
  One of Australia's leading foundations is the National Breast Cancer Foundation. Since the foundation was established in 1994, it has been awarded $97 million to fund research projects across Australia to help those suffering from breast cancer. I'll never forget years ago watching a Breast Cancer Foundation ambassador being interviewed on television and the clarity and conviction that pierced the hearts and minds of everyone in the room as the ambassador proudly stated their ambitious vision of 'ensuring no woman dies of breast cancer as of 2030'.
  Creating a vision for your life and your organisation can be scary because there is always that little voice in your head that whispers ever so quietly, 'Are you sure you can do all of that?' Regardless of what stage of business you are at, or however successful you become as a person, that voice never goes away. Whether you are Oprah Winfrey, Steve Jobs or Albert Einstein, resistance to your highest purpose will always be there, and the voice that tells you that you can't do it is here to stay. The greats realise this, acknowledge it, and get on with it anyway.
  Perhaps even more confronting than creating a compelling vision is communicating it, because now you're accountable. Again, realise it, acknowledge it and continue communicating with absolute confidence regardless.
  As a leader of an organisation, your number one role is to amplify the vision of your organisation. #unprofessional
conversations.from: human
conversations.value: Give me the last paragraph.
conversations.from: assistant
conversations.value: And, finally, don't wait for permission. Your licence in business is your ambition to dream of things that never were and your courage to give it a try. Your currency is how much value you can deliver to your customers and to what extent you can enrich the lives of your team. Permission is granted to you only by your willingness to accept temporary failure in the pursuit of ultimate success.