conversations.from: human
conversations.value: What could be a title for a book about CD/DVD, Courses, Topics with the genre: Computers & Technology, Business Technology?
conversations.from: assistant
conversations.value: A title for this book could be 'Search Engine Optimization'
conversations.from: human
conversations.value: What is the first four paragraphs for this book?
conversations.from: assistant
conversations.value: Search Engine Optimization
  A few weeks later, mostly because of a hydroplaning-monkey sketch drawn in a Twizzler-induced haze, we posted a page at www.yourseoplan.com/hydroplaning-monkey.html, and in no time it was ranked #1 for the phrase on the major search engines. That's when the fun started! It wasn't long until someone else—an adoring fan, we hope—purchased the domain name hydroplaningmonkey.com and started to compete for the term. Over the intervening months, another domain, hydroplaning-monkey.com, appeared on the scene.
  We love the fun and have continued to use the page to test various on-page optimization theories. In fact, we've found it so helpful that we're giving you a Hydroplaning Monkey day: a day to develop your own experiments. You don't have to create a new page or use nonsense phrases. Just try something new and keep track of the results.
  Today, think of an SEO question or mystery, something that you've been wondering about, and an experimental approach to finding out what makes search engines tick. Here are a few ideas to get you started:
  Your experiments won't be truly scientific, of course, because you won't be working in a vacuum. Changes around the Web and on search engines will constantly interfere with what you learn. But we are quite certain that with a few of these tests under your belt, you'll have a whole new level of SEO confidence.
conversations.from: human
conversations.value: What is five more paragraphs?
conversations.from: assistant
conversations.value: Now: Open your analytics program and copy your recent conversion data into your Rank and KPI Tracking Worksheet. Or if you're using alternative methods of conversion tracking (such as a phone sales sheet), take whatever steps you need to gather that information.
  Take a look at your current conversion data as compared to the data you compiled for your Quick Reference Report in Chapter 6. If there are differences, what caused them? Separating out all of the various factors that contribute to your bottom line—SEO efforts, seasonal effects, even regular month-to-month fluctuations—is almost impossible. Your mission in this report is to separate out the effects of your SEO campaign as well as you can. If there are any results that you can attribute directly to your SEO efforts today, make a note of them in your report. Here are some examples:
  Your well-defined conversions are the most important measure of your SEO success, but they don't tell the full story on their own. After all, knowing that conversions went up is nice, but it doesn't give you insight into why they went up and what you can do to reinforce the trend. Here are some of the other measurements that we find useful:
  Search Engine Traffic as a Percentage of Total Traffic and as a Percentage of Total New Traffic This is a good metric if you're dealing with skeptical higher-ups, because some nice increases may help justify your SEO campaign.
  Overall Average Bounce Rate Compared to Bounce Rate by Referrer, Entry Page, or Referring Keywords For example, "The overall average bounce rate was 56 percent. Bounce rate from search engine visitors was only 25 percent, while bounce rate from our top referrer, ExpensiveDirectory.com, was 87 percent. Of our top landing pages, our new Napkin Holders page had the lowest bounce rate at 22 percent." This information can tell you which audiences your website is serving best and which ones are disappointed by your offerings. It might provide ideas for new landing pages or keyword optimization choices.
conversations.from: human
conversations.value: What is the last five paragraphs?
conversations.from: assistant
conversations.value: HTML page title Code contained in an HTML document that describes its contents. This text is usually displayed in a web browser's title window. In search engine results, the HTML page title is often displayed as the first line of a listing. Also called the HTML title tag.
  PageRank Google's proprietary measurement of the importance of a web page. PageRank values vary from 0 to 10, with 10 being the highest level of importance.
  Supplemental Index In Google's terminology, a secondary database that was used to store less-desirable or unproven pages in Google's index. Google's Supplemental Index was eliminated in 2007.
  URL shortener A service that redirects visitors from a short URL, located on the shortening service's domain, to a longer URL, which can be located on any domain. Commonly used on microblogging platforms such as Twitter in order to write a link with the fewest possible characters.
  XML Sitemap An XML file that lists URLs for a website along with additional information about each page (when it was last modified, how often it changes, and its relative importance on the site). An XML Sitemap can be submitted to search engines to help them crawl a website.
conversations.from: human
conversations.value: Add another sentence about Often, abbreviated.
conversations.from: assistant
conversations.value: HTML page title Code contained in an HTML document that describes its contents. This text is usually displayed in a web browser's title window. In search engine results, the HTML page title is often displayed as the first line of a listing. Also called the HTML title tag. 
  PageRank Google's proprietary measurement of the importance of a web page. PageRank values vary from 0 to 10, with 10 being the highest level of importance. Often abbreviated as PR. 
  Supplemental Index In Google's terminology, a secondary database that was used to store less-desirable or unproven pages in Google's index. Google's Supplemental Index was eliminated in 2007. 
  URL shortener A service that redirects visitors from a short URL, located on the shortening service's domain, to a longer URL, which can be located on any domain. Commonly used on microblogging platforms such as Twitter in order to write a link with the fewest possible characters. 
  XML Sitemap An XML file that lists URLs for a website along with additional information about each page (when it was last modified, how often it changes, and its relative importance on the site). An XML Sitemap can be submitted to search engines to help them crawl a website.