conversations.from: human
conversations.value: What could be a title for a book about Facebook with the genre: Business & Money, Processes & Infrastructure?
conversations.from: assistant
conversations.value: A title for this book could be 'Facebook Marketing For Dummies'
conversations.from: human
conversations.value: Do you know a description for a book titled Facebook Marketing For Dummies about Connect, Facebook with the genre: Business & Money, Processes & Infrastructure?
conversations.from: assistant
conversations.value: Connect with customers by putting your best face forward with Facebook marketing
conversations.from: human
conversations.value: Do you know the first two paragraphs for this book?
conversations.from: assistant
conversations.value: Facebook Marketing For Dummies
  The best way to be legal with a contest is to use a third-party app. After users see your app (after liking a Page), they can then enter the contest via the app. In other words, you can require that they like your Page to see the contest app, but liking the Page simply displays the contest app. Then they enter the contest by filling out a form hosted by the app.
  Promotions can be very creative and challenging, or can simply require a simple yes or no answer. They can motivate users to upload a video or simply complete a contact form. Some promotions require a panel of esteemed judges to determine the winner; others select winners randomly. Other promotions allow the users to vote for the outcome.
conversations.from: human
conversations.value: Do you know five more paragraphs?
conversations.from: assistant
conversations.value: Social media can really boost your company's visibility and brand awareness, but it does have a downside: Many businesses end up with fragmented media. Therefore, you need to establish a strong policy of cross-promoting these sites, which you can do in a variety of ways.
  Be sure to cover at least the basics when it comes to letting everyone know about your various sites. Here are some ways you can get the word out:
  Adding a Like Box to your website is as easy as adding an HTML widget to your website, as you may have done with e-mail opt-in forms and e-commerce buttons.
  Your choices are HTML5, XFBM iframe, or URL. Get help from your webmaster if you don't know what these mean.
  You can use many great free and paid resources to create QR codes, including bitly, a popular URL shortener (it's great for Twitter users) that also allows you to create QR codes for free.
conversations.from: human
conversations.value: Do you know the last five paragraphs?
conversations.from: assistant
conversations.value: It might be very tempting to cram as much information as possible about your new product or service into a status update, but in the long run, this practice has a negative impact on your EdgeRank. Read more about EdgeRank in Chapter 9.
  Some businesses — such as real estate agents or lawyers — already emphasize this. People who do businesses with these professionals get to know them very personally. On the other hand, some businesses — such as family restaurants or hardware stores — don't need to focus on the personalities of their owners.
  Irate users pose one of the biggest challenges that this medium has to offer. You have several ways to deal with an irate fan:
  The power of this platform is there and surprisingly few companies are taking advantage of this personalized happy birthday greeting opportunity.
  For some business owners, privacy is of paramount concern. If you're a local business owner — say, a local jewelry store owner — you might not want to list any personal information such as an address or phone number on the Info tab of your personal profile. Make sure that your profile settings are set to Private (which is no longer the default) rather than Public, which makes your personal information, including your home address, available to Internet search engines for all prying eyes to see. Also, be careful what groups you join. If someone you know in business sees controversial political, sexual, or religious activist groups on your profile, they might stop shopping at your store. Often, the less revealed the better.
conversations.from: human
conversations.value: Swap the first and the last sentence.
conversations.from: assistant
conversations.value: Often, the less revealed the better. Read more about EdgeRank in Chapter 9.
  Some businesses — such as real estate agents or lawyers — already emphasize this. People who do businesses with these professionals get to know them very personally. On the other hand, some businesses — such as family restaurants or hardware stores — don't need to focus on the personalities of their owners.
  Irate users pose one of the biggest challenges that this medium has to offer. You have several ways to deal with an irate fan:
  The power of this platform is there and surprisingly few companies are taking advantage of this personalized happy birthday greeting opportunity.
  For some business owners, privacy is of paramount concern. If you're a local business owner — say, a local jewelry store owner — you might not want to list any personal information such as an address or phone number on the Info tab of your personal profile. Make sure that your profile settings are set to Private (which is no longer the default) rather than Public, which makes your personal information, including your home address, available to Internet search engines for all prying eyes to see. Also, be careful what groups you join. If someone you know in business sees controversial political, sexual, or religious activist groups on your profile, they might stop shopping at your store.It might be very tempting to cram as much information as possible about your new product or service into a status update, but in the long run, this practice has a negative impact on your EdgeRank.