conversations.from: human
conversations.value: What could be a title for a book about Capture with the genre: Arts & Photography, Photography & Video?
conversations.from: assistant
conversations.value: A title for this book could be 'Dog Photography For Dummies'
conversations.from: human
conversations.value: Provide the first paragraph for this book.. Start with the sentence 'Dog Photography For Dummies
  Getting your website live is half the battle'.
conversations.from: assistant
conversations.value: Dog Photography For Dummies
  Getting your website live is half the battle. Getting found online is the other half. Today, most people use a search engine like Google to track down what they're looking for, so understanding how search engines catalog and rank websites is important. Each search engine has its own proprietary way of doing things, but essentially, the search engines "crawl" the web looking for new content to catalog and add to their databases. Most people look through the first, second, and maybe third page of search results before they type something else into the search box, so if your site doesn't show up toward the top of the list, people won't find you.
conversations.from: human
conversations.value: Provide another paragraph.. End with the sentence ' The possibilities are endless; you have a valuable skill that can help others, so use that to everybody's advantage!'.
conversations.from: assistant
conversations.value: When it comes to helping others in your community, don't be stingy. Consider trading your photography services for promotional opportunities for your own business. For instance, approach that brand-new doggie daycare and offer to photograph its facility free of charge if it agrees to hand out your business card to new clients. Get your business name and logo on your local pet boutique's monthly "Yappy Hour" promotional material by offering to be the event photographer. Have your web designer friend build your fancy new site in exchange for photographing his dogs. The possibilities are endless; you have a valuable skill that can help others, so use that to everybody's advantage!
conversations.from: human
conversations.value: Provide the last five paragraphs.. Start with the sentence 'When it comes to helping others in your community, don't be stingy'.
conversations.from: assistant
conversations.value: When it comes to helping others in your community, don't be stingy. Consider trading your photography services for promotional opportunities for your own business. For instance, approach that brand-new doggie daycare and offer to photograph its facility free of charge if it agrees to hand out your business card to new clients. Get your business name and logo on your local pet boutique's monthly "Yappy Hour" promotional material by offering to be the event photographer. Have your web designer friend build your fancy new site in exchange for photographing his dogs. The possibilities are endless; you have a valuable skill that can help others, so use that to everybody's advantage!
  If you're into animal rescue like we are, you probably already photograph adoptable animals for your local rescue groups, but be sure to offer your support in other ways as well. Consider donating a gift certificate to a rescue group's next silent auction fundraiser or hold a studio session day in which all proceeds benefit your rescue of choice. These actions are a fantastic way to give back to the community while also meeting other dog lovers (who may one day become a client).
  Keep your eyes open for local pet-related events that you can get involved with. Perhaps your favorite pet boutique is holding a "Howl-o-ween Extravaganza" you can be the official photographer for or maybe there's a yearly "Bark in the Park" charity event where you can set up a display table. Los Angeles has no shortage of pet festivals, expos, and adoption fairs, and most major cities across the country are following suit. Break out the newspaper, scour your city blogs, or visit your local pet boutiques to find out which events all the cool canines go to.
  Want to know the secret to advertising when you have zero budget for it? Get press instead! In our opinion, a story about you and/or your business holds a lot more weight than an advertisement you pay to place. Start small with online niche websites or blogs that may be interested in featuring a story about a pet photographer. Figure out what sets you apart and approach your media outlets with ideas that appeal to their already established reader base. Decide which websites, magazines, and newspapers you'd be a good fit for and contact their editors or writers by dropping them a note to introduce yourself and then following up with them once a month or so. If you're persistent without being pesky, sooner or later that editor or writer will think of you when a story comes up that you may be a good source or topic for. Just like you build relationships with local businesses and even perfect strangers at the dog park, this one is about relationships as well. It is called public relations after all!
  One of the easiest ways to promote yourself is simply by doing your job well. Nothing's more powerful than a word-of-mouth referral in this business, or in this case, the sharing of a photo. Every single photo you take for a client is a potential calling card that may land itself in front of that client's family, friends, and co-workers. Create something eye-catching enough and people will surely stop to ask, "Wow, who took that?!"