Hours after the album's release, the group held a showcase at AX Korea in Gwangjin-gu, Seoul, which was broadcast live via Naver's V app. They performed songs from the album for the first time at the showcase. The group then promoted the album with performances of "Rough" on various music shows, starting with SBS MTV's The Show on January 26. In their second week of promotion, the song won first place on every music show with a chart system. By February 28, "Rough" had won a total of 15 music show trophies, including "triple crowns" on M! Countdown, Music Bank, Show Champion, and Inkigayo. With these wins, GFriend is in second place for number of wins by a girl group for a single song, behind Apink's 17 wins for "Luv".
