NYC Media has received attention as an innovator in municipal broadcasting. Since its inception, NYC Media has been nominated for 160 New York Emmy Awards, winning 42. It has also won 42 Telly Awards and 4 Promax Awards and was nominated for 4 Webby Awards. Cities such as Seoul, Paris, Rio de Janeiro, and Los Angeles have expressed interest in replicating the station's success. On September 24, 2007, Mayor Bloomberg held a press conference to introduce NYC Media On Demand, a partnership with online video platform Brightcove to offer on demand programming online.
