The main idea behind this campaign is to encourage the use of alternative forms of transport and travel and to raise awareness within the community of what is at stake with regards to long term mobility in towns and the risks connected with pollution. The campaign is co-ordinated by the Directorate-General for the Environment (DG Environment) of the European Commission. As such, it aims to contribute to improving the health and quality of life of European citizens. 203 million participated in the 2006 campaign.
