In 2021, Gilmore founded - eMoyeni Digital Storytelling, a project aimed at equipping content creators with skills on how best they can navigate the digital space to reach larger numbers with their content. The initiative has benefitted over 100 content creators who have been part of the 2 cohorts of participants. It has linked them to industry players such as Aljazeera's - Imran Garda, Media Personality - Vimbai Mutinhiri, US Based Actress - Sibongile Mlambo, and Editor-in-Chief for GQ South Africa - Molife Kumona, amongst many. Through his partnership with British Council, Gilmore led a Research Project called I Wear My Culture ZW, which explored on 10 Zimbabwean and 2 UK ethnic groups, zoning on their traditional cultural attires, house decorations, body art, sustainable practices and unique colours. The research which took over 8 months, involved 10 young designers traveling to the different ethnic groups' original locations to gather information. The end result of the project is 20 contemporary garments interpreting the findings, a fashion film and a mini-documentary captured by Prosper and Nicole Kunyetu.
