Dan Mathews (born October 24, 1964) is the senior vice president of People for the Ethical Treatment of Animals. He is known for creating PETA's most newsworthy campaigns, including the "I'd Rather Go Naked Than Wear Fur" ads, as well as campaigns involving celebrities such as Alec Baldwin, Pamela Anderson, Pink, and Paul McCartney. He has been profiled by the NY Times, USA Today, and Wall St. Journal and has lectured on animal rights and veganism at Harvard, Princeton, Columbia, Oxford and Cambridge.
