In March 2021, Ozy and Dentsu announced a multi-year partnership as part of Dentsu's investment in "meaningful media" focused on millennial and Gen Z consumers. In October 2021, Variety announced that such media-buying agencies were no longer willing to do business with Ozy in light of its duplicitous and alleged illegal behavior. WPP's GroupM, which makes buying decisions for advertisers including Ford Motor, Unilever and IBM, wrote in a statement, “We suspended all campaigns with Ozy Media on behalf of our clients … We have also terminated our agreement with Ozy Media at this time.”
