In summer of 2012, Sandal released the album Organik and described it as the "album of my life". The songs were first listened to by fans at his concert, which was aired on Turkcellmuzik.com. The album's lead single "Ego" ranked number-one on Top 100 in digital platforms. The album was also discussed in the social media in particular and Sandal expressed his excitement by publishing a video with Mahsun Kırmızıgül through his YouTube channel. The album's first music video was recorded for the song "Ego". Tülay İbak directed the music video, in which 20 actors and members of his team appeared. Sandal said about the music video: "It's not a clip, but a short film, I wanted to get away from similar things and show people something different." It was also the fastest-rising work of the 24th week on Nielsen Music Turkey list. Sandal's wife Emina was featured on the song "Çek Gönder". Soner Sarıkabadayı and Eflatun were among the artists featured in this album. Sandal's concert in Beykoz, Istanbul, was attended by 150,000 which was a record at the time. Sandal was among the artists featured on the album Tam 90'dan in tribute to Volga Tamöz and voiced the song "Kalmadı" for it. Together with Turkey National Olympic Committee (TMOK), Sandal became an ambassador for School Olympic Games Project to promote sport for youth and their familiesMustafa Sandal Olimpiyatları elçisi oldu and composed the song "Teşekkürler Anne" for the project's campaign.Mustafa Sandal – Teşekkürler Anne şarkısı
