Carrotmob is a nonprofit organization based in San Francisco, California."Carrotmob enforces importance of being green", The Post-Standard, 4 December 2010. It uses buycotts (a form of consumer activism where a community buys a lot of goods from one company in a small time period) to reward a business's commitment to making socially responsible changes to the business. Carrotmob also refers to a global movement"Argentine Carrotmob stick up for green business" , CNN, 3 May 2010. of community organizers who use the Carrotmob tactic of consumer activism as a way to help change businesses in their communities."Carrotmobs and the Power of Buycotts", Living On Earth, 26 November 2010. In a Carrotmob buycott, businesses compete to be the most socially responsible business, and then a network of consumers spends money to support the winner.
