Much of the criticisms surrounds on the project's cost and the fact that a rich and well-known artist like Bethânia can rely on such a process to get sponsored, while hundreds of other minor artists cannot find ways to survive. Pablo Villaça, from the blog Cinema em Cena (Movie Theater at Home) estimated that, taking out the amount that would go to the collectors, around R$1.17 million would go toward the blog's production. Each video, then, would cost about R$3,200. He stated that this cost would not be compatible with videos of 3–5 minutes length consisting of just one person reciting poetry.
