WLOB first signed on the air on February 2, 1957.Broadcasting Yearbook 1958 page A-294 During the late 1960s and early 1970s, WLOB was a popular Top 40 music station, competing with 1440 WJBQ in nearby Westbrook. During this time, McGavern/Guild Media NYC owned WLOB AM 1310 as Atlantic States Industries, which also owned WTSA (Brattleboro, Vermont), WNVY (Pensacola, Florida) and WRYT (Boston).
