As part of a far-reaching programming realignment, KNEW obtained the rights to "The Rush Limbaugh Show," previously on KSFO. KNEW was rebranded as KKSF "NewsTalk 910," effective January 3, 2012. The KKSF call sign was last used at 103.7 on the FM dial, best known as a Smooth Jazz station on that frequency. The Sacramento-based Armstrong & Getty program remained in the morning commute period, while Len Tillem and Gil Gross replaced John Gibson in the afternoon. Gene Burns' "Dining Around" program got a spot on Saturday. Bill Wattenburg's syndicated show got a spot on Sunday nights. Tillem, Gross, Burns, and Wattenburg became available when KGO terminated many talk show hosts as part of a shift to a news and information format. KKSF also picked up the syndicated Tom Sullivan show during middays. Tillem and Burns were the only local hosts on the station. Len Tillem left the station at the end of March 2013, and Gene Burns died at the end of May 2013. Rush Limbaugh's daily syndicated program moved from KKSF to AM 960 (which was now using the KNEW call letters), and later returned to KSFO.
