With Liebig's agreement, and the backing of a group of entrepreneurs and ranchers, Giebert established the Societé de Fray Bentos Giebert & Cie., and built a test extraction plant at Villa Independencia, Uruguay, later called Fray Bentos. By the end of 1864, 50,000 pounds of extract worth £12,000 had been exported and sold. In 1865, Giebert offered Liebig a directorship of the company, with an initial cash payment and an annual salary. The Liebig Extract of Meat Company was established on 4 December 1865 in London with a capital of £150,000. Liebig performed and supervised quality control testing on the product arriving to Europe, in Antwerp, and promoted it as "the real" Liebig extract of meat. By partnering with Liebig, Giebert was able to claim that he was the officially sanctioned producer of Liebig's meat extract.
