His "business-gourmet" lives would join each other at Rock Dog (word play with Hot Dog), a snack bar specialized in hot dogs that he opened in 1989, in São Paulo, in a partnership of his brothers Thiago and Cuca, and the band members Mello and Bellotto. In 2000, he became a partner of the Campana, a Pizza shop also located in São Paulo. A year before, he released the book Você Tem Fome de Quê?, in which he listed cookery recipes from many restaurants of Brazil, along with tablatures and curiosities of Titãs main hits.
