Skelton changed sponsors in 1948; Brown & Williamson, owners of Raleigh cigarettes, withdrew due to program production costs. His new sponsor was Procter & Gamble's Tide laundry detergent. The next year, he changed networks, going from NBC to CBS, where his radio show aired until May 1953. After his network radio contract was over, he signed a three-year contract with Ziv Radio for a syndicated radio program in 1954. His syndicated radio program was offered as a daily show; it included segments of his older network radio programs, and new material done for the syndication. He was able to use portions of his older radio shows because he owned the rights for rebroadcasting them.
