Clear Channel (now iHeartMedia) bought WXVA-FM from Heritage in 2000. As it already owned WUSQ-FM, it sought to tap the larger Winchester market with a different format instead of competing with itself. On December 10, 2003, Clear Channel applied to move the transmitter to WUSQ-FM's site near Round Hill, Frederick County, Virginia, changing the city of license from Charles Town to Stephens City. The station immediately began stunting as "Christmas 98.3" with Christmas music and spots advising listeners to tune to WUSQ-FM for country. The flip to CHR as "Kiss 98.3" WKSI-FM came on December 26, although the physical move was not completed until late 2004.
