The business was founded by Mendel Mendlowits in 1974 with the goal to help out amateurs, hobbyists, and professionals in the photography community. With the goal of creating a business that was more than just a camera store, Adorama was set up to be an all-around resource for professional photographers in the news, modeling, and print industries, with helpful and knowledgeable staff members who "care about your images as much as you do."Martin, Tom. The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads. Que Publishing, 2013, p. 44-46 Adorama also went on to establish its own photo lab, offer equipment rental, and run workshops through the Adorama Learning Center.Stern, Gary M. "Adorama's all-things-to-all-photographers philosophy pays off on web and in New York". The Business Journals. December 14, 2012. By 2005, Adorama opened a warehouse in New Jersey.
