In 1996, Harder and his co-host Pat Choate were able to convince investors, particularly the United Auto WorkersMonthly Review February 1999 Robert W. McChesney to provide funding for a new for-profit radio syndication service, the United Broadcasting Network. Harder's Peoples Radio Network was absorbed into the new venture. UAW's president at the time, Stephen Yokich, saw the UBN as a way to promote the union's ideals and counter conservative talk show hosts such as Rush Limbaugh. The union initially provided $5 million to help fund the venture.
