In 1959 Broadhurst established Australian (Hand Printed) Wallpapers Pty Ltd., which later became Florence Broadhurst Wallpapers Pty Ltd, advertised as "the only studio of its kind in the world". She worked from a studio at 12-24 Roylston Street, Paddington. Her brightly coloured geometric and nature-inspired oversized designs were all hand printed. Technical advances made in her studio included printing onto metallic surfaces, the development of a washable, vinyl-coating finish and a drying rack system that allowed her wallpapers to be produced in large quantities. By 1972, her wallpapers reportedly contained around 800 designs in eighty different colours, while by the mid-1970s she monopolised the quality end of the Australian market and was exporting worldwide.
