The 1961 automobile market was generally an off-year for automobile sales, and Dodge production went down to 269,367 units, of which 142,708 were Darts.Flory, pp.37 & 102. Among all the Darts sold, almost half (66,100) were the Seneca line, down from 111,600 in 1960. Combined sales of Dart and Polara were lower than Plymouth's sales for 1961. Dodge ranked ninth in sales in the American market in 1961, down from sixth place in 1960. Sales of the compact Dodge Lancer were 74,773 units compared to its Plymouth twin, the Valiant, which sold 143,078 units for the same year. The 1961 model year saw Dodge's total production drop below the slow-selling 1959 model year and almost the disastrous recession year of 1958 when Dodge faced the consequences of the poor reputation of its 1957 models.
