In December 2005, Tommy Hilfiger sold the clothing brand for $1.6 billion, or $16.80 a share, to Apax Partners, a private investment company. The transaction was completed in May 2006. In 2008 Hilfiger, Rives, and Bar Refaeli co-hosted the Bravo special program Tommy Hilfiger Presents Ironic Iconic America. Based on the book Ironic Iconic America written by Hilfiger and designer George Lois, the program examined how pop culture has influenced American tastes and styles. In 2009 Hilfiger was a guest judge on an episode of Project Runway, and he presented the Best African Artist award to Akon at the 2010 World Music Awards.
