Economically, the rising obesity rate in Mexico is also taking a toll on its health care system. According to a study published by Cambridge University Press, cost of treatment for obesity related diseases is projected to grow from an estimated $806 million in 2010 to $1.2 billion in 2030 and $1.7 billion in 2050. Recent efforts have been made by the Mexican government to address the issue of obesity as a reduction of 1% in mean BMI would reduce the cost by $43 million in 2030 and $85 million in 2050 respectively. Through initiatives that focus on the narrative of a healthier lifestyle, the government aims to reduce the projected obesity prevalence. However, not much is known about the effectiveness of those programs.
