The minute-long animated advertisement was conceived by Jacqueline Cochran, a pilot and Eisenhower campaign aide, and Roy O. Disney of The Walt Disney Company, and produced by Disney volunteers. It begins with a bouncing "Ike" campaign button. Uncle Sam, dressed as a drum major, leads a parade, including a circus elephant, followed by a crowd of people with different occupations. Democratic vice presidential candidate John Sparkman, Secretary of State Dean Acheson, and President Harry S. Truman are depicted as Democratic donkeys. The spot's narrator concludes: "Now is the time for all good Americans to come to the aid of their country."
