In 2017, Jovanović signed with Belgrade-based hip hop record label Bassivity Music, releasing her electropop single "Nemam vremena za to" (I Don't Have Time for That) in May, produced by Coby. The song's music video has accumulated over ten million views on YouTube, becoming her highest grossing single to date. In the same year, Jovanović also collaborated with Universal Music Serbia for Tuborg GreenFest on the single "Samo ti" (Only You), which samples Major Lazer's "Tuborg Beat", courtesy of Mad Decent. By the end of 2017, she was nominated for the Best Adria Act at the 2017 MTV Europe Music Awards. In May of the following year, she released "Lava".
