Following the performance, Destiny's Child sales boosted by 767% and Beyoncé's by 228%, with Lemonade returning to number one on the worldwide iTunes chart, where it remained for two days. "Everybody Mad" saw a boost in sales and streams and went viral, inspiring others to do the dance. Beyoncé's custom Balmain outfit during her performances, most notably the yellow and pink Homecoming hoodie, resulted in a 58% increase in searches for Balmain hoodies after her performance. English singer Rita Ora said that she was inspired by Beyoncé's performance when trying to perfect her own performances, calling it the "real deal" and saying "When I watched that, I completely got it." English rapper Stormzy said he "scrapped" his Wireless Festival performance after seeing Beyoncé's performance, saying "if that's what Beyoncé's doing, yo, we've got to buckle up our ideas over here." Footage from the performance featured in Google's 2020 'Most Searched: A Celebration of Black History Makers' ad as the most searched performance.
