In February 1995, Asher was named Senior Vice-President, Sony Music Entertainment. At the beginning of 2002, Asher left Sony and returned full-time to the management of artists' careers as co-President of Sanctuary Artist Management. In January 2005 he was named President, the position he held until September 2006, when he resigned. In 2007 Asher joined forces with his friend Simon Renshaw (who manages the Dixie Chicks) at the company Simon founded, Strategic Artist Management. Strategic has grown into a dominant force in the entertainment industry, now managing artists in many fields of endeavour beyond just music – one of Asher's clients is Pamela Anderson. Asher also reunited with James Taylor as the producer of the Live at the Troubadour reunion album recorded in 2007, with Carole King and Taylor's original band.
