The Poverty Row area of Hollywood, bounded by Sunset Boulevard on the North, Gower Street on the West, and Beachwood Drive on the East, was a collection of small warehouses and offices where independent film makers gathered to buy "short ends" of film from the major studios, in order to create their "great American dreams". In 1922, Harry Cohn of Cohn-Brandt-Cohn (CBC) Film Sales Corporation rented 6070 Sunset Blvd in Poverty Row. Following success and a move into feature films, in 1926, CBC (under its new name of Columbia Pictures), acquired a Gower Street property with stages previously used by California Studios. In 1928, Columbia's official address became 1438 Gower Street and that year they bought the last piece of land of the old Gower Ranch at 1400 N Gower Street.
