The record label title comes from its purpose: to locate and nurture young and upcoming artists. It was revealed on 5 July 2011 that OddChild made its first signing with singer Etta Bond. Writing material for her debut release, Bond worked with producer DaVinChe – having already uploaded the demo singles "Ask Me to Stay" and "Come Over". Bond also made an appearance on British rapper Wretch 32's second studio album, Black and White, on the track "Forgiveness" – which was released on 11 December 2011 as a single.
