Yatra first received international success with the single "Traicionera" a Reggaeton, trap and EDM-influenced hit that solidified his status as a favorite international artist in Latin America, in the Latin market in the States also charting in Spain and finding success all over Europe. The single was classified double platinum in Colombia and platinum in Ecuador. It peaked at number twelve on the Billboard Hot 100 chart. Yatra's collaboration with Colombian vallenato singer Carlos Vives entitled "Robarte Un Beso" won an ASCAP award. The single's accompanying music video, directed by Venezuelan filmmaker Daniel Duran and released on July 28, 2017, features four love stories that all center around partners serenading each other.
