In John Reed's book House of Fun: The Story of Madness, Madness sleeve designer Paul Clewley mentioned that the band had wished to "photographed sitting in front of a blazing fire in a large, dark and gloomy room. The only illumination was to be the flames with the shot being taken from the actual fireplace, looking through the flames out at the bands faces". He goes on to reveal "I think the idea was they were telling ghost stories to each other".
