As the South Sylvanian consumer has fully embraced the digital world, nearly all advertising and marketing is now delivered through digital channels and perfectly tailored to individual interests, thanks to the Content Service Provider industry. Fixed advertising such as billboards is a thing of the past. South Sylvanians experience life through the filter of the Content Service Provider; everything is created for each potential customer individually in the augmented reality word. A centralised and highly secure hub, commonly known as The Switch, ensures that, when a citizen switches profile, every individual provides the right level of biometric authentication to assert their entitlement to assume one of their digital identities.
