In the past, available information was limited and lifestyle adjustments were largely made only once a health problem was detected, and then under the guidance of healthcare professionals. Today due partly to the availability of electronic mass media there is a trend among the population to maintain their health on their own terms. This seems to be precipitating a shift away from the reactive model of health to a more proactive approach where the individual works towards the maintenance of their wellness before problems arise. This shift in attitudes is said to have broad implications for both public health and individual companies. Improved health would logically lead to reduced healthcare costs and increase workplace productivity.
