When Jop van Bennekom and Gert Jonkers, the Dutch founder-owners of men’s magazines BUTT and Fantastic Man, wanted to establish a women's magazine, they invited Martin to join them. The Gentlewoman launched in 2010. "With a publication that's produced by as few people as ours," she explained about The Gentlewoman, "you can take a lot of risks, so of course it's going to be about your personal tastes."Steve Watson, "Getting Personal with Penny Martin" Stack Magazine (March 2014). Martin is also a regular contributor to Fantastic Man and The Happy Reader."Profile: Penny Martin" Semi-Permanent.
