On August 17, YG Entertainment unveiled a schedule for the group's "Light Up the Pink" campaign, in which several landmarks worldwide would be lit up in pink to promote the song, starting on August 18. On the same day, Blackpink teamed up with YouTube Shorts to launch "#PinkVenomChallenge", in celebration of pink venom music video release. On August 28, 2022, Blackpink performed "Pink Venom" for the first time on SBS's Inkigayo. The same day, Blackpink performed the track at the 2022 MTV Video Music Awards in Newark, marking their American awards show debut and making them the first female K-pop group in history to do so. Billboard ranked it the second best performance of the award show. On January 28, 2023, Blackpink performed "Pink Venom" with French cellist Gautier Capuçon at the Le Gala des Pièces Jaunes charity event organized by the First Lady of France, Brigitte Macron, in Paris.
