In the last week of the campaign, following on from an announcement made by Chancellor of the Exchequer, David Lloyd George, of a new rural land policy, the Liberal campaign circulated a leaflet proclaiming Vote for Gooch and the new Liberal land policy – the wage raising policy for Reading. It argued that higher agricultural wages would lead to higher wages in towns. It also argued that a revival in the rural economy would stop labourers migrating to towns and causing unemployment and that a more prosperous countryside would buy more of Reading's products.The Times, 4–7 November 1913
