Prior to rebranding the service as bold, the CBC informed the CRTC in October 2007 of its intentions and new programming directive for the service.Broadcasting Decision CRTC 2010-214 CRTC 2010-04-14 Following this correspondence, the CBC and the CRTC exchanged correspondence back and forth in an effort to clarify how the change in programming for bold met the nature of service bold was intended to meet when it was originally licensed in 2000. The CRTC ultimately was not satisfied with the CBC's argument and called a public hearing into the matter in June 2009.Broadcasting Notice of Consultation CRTC 2009-132 CRTC 2009-03-11
