In 1993 the program was developed by the Downtown Vancouver Business Improvement Association (DVBIA), and consisted of four ambassadors, hired as entertainment (music and comedy) for pedestrians. Later in the year 40 volunteer ambassadors were brought in to provide help to any downtown mall visitors. The successes of the program led to changes for the ambassadors. In 2000, the roles of the ambassadors changed from being mainly information providers, to include first aid responsibilities and crime prevention. The ambassadors also increased their presence from tourist-season work, to a year-round service.History. (n.d.). Downtown Vancouver Business Improvement Association. https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=DVBIA&WebCode=History
