The song was published by Elvis Presley's publishing company, Gladys Music, Inc. The writer was pianist and songwriter Don Robertson. Presley was enthusiastic whilst recording it, relishing the challenge of the tenor ending.Jorgensen, Ernst (1998). Elvis Presley: A life in music. The complete recording sessions. St. Martin's Press. Robertson recalled the conversation: "Just before the recording reached the end, he said to me: 'Listen to this ending'. He was very proud of his semi-operatic delivery of the title line at the end, as well he should have been."
