The demolition of the viaduct and the construction of the Vogue Gyratory on its site brought great changes to this part of Lewes Road. The Vogue Cinema opened in 1937 as the Gaiety and was Art Deco in style. Its first renaming, to the Ace, took place in 1965. It was temporarily converted into a bingo hall three years later, but it reopened as a cinema in 1969 and became the Vogue two years later, specialising in pornographic films and striptease. In its last year (1979–80) it was called the Classic. The 1,500-seat venue, with its distinctive façade, was demolished soon afterwards as part of the wholesale redevelopment of the area. The site is now buried under the Vogue Gyratory. Behind the cinema, at the Upper Lewes Road junction, stood Cox's Pill Factory. It was built in the 1860s as the Brighton Steam Laundry, but the sons of Arthur H. Cox—who had patented a flavourless coating for pills—bought the building in 1910 and converted it into a factory in 1912. Pills were manufactured there until 1979; thereafter the building stood empty until a large Sainsbury's supermarket opened on the site in April 1985. A landmark clock which had been installed on the factory when it opened was reinstalled on the façade of the supermarket. On the northeast corner of the gyratory is the Bear Inn, a historic pub with 18th-century origins but since rebuilt. Its name derives from the bear-baiting which regularly took place at the pub. The inn gave its name to Bear Road and, by extension, the whole residential area north of Bear Road and east of Lewes Road.
