In January 2015, Secret launched its first "geofenced feed" at the CES conference, where both making and viewing posts was restricted to people within the geographical location of the conference. Later that month, Secret co-founder Bader-Wechseler left the company, with the stated reason that the company's shift away from beautiful design and towards more minimalistic design meant that he felt he was no longer the best person to be at the helm of the company.
