After James, administrator David Kinley served as president from 1920 to 1930. During this period of time, the university became known as one of the strongest fraternity campuses in the country. Prior to Kinley, Fraternity row was established in the early 1900s while sorority housing concentrated on John Street. The fraternity district moved southward towards Chalmers Street and most sororities moved to Urbana by the Greek house building boom in the 1920s. During Kinley's presidency the now College of Media (1927) was established. On June 11, 1929, the Alma Mater statue was unveiled. The Alma Mater was established by donations by the Alumni Fund and the classes of 1923–1929. The statue was originally stood behind the Auditorium until moved to its current location on August 22, 1962
