Stringer left CBS in 1995 to become CEO of Tele-TV, a newly created media and technology company formed by US telecoms Bell Atlantic, NYNEX and Pacific Telesis, as well as Creative Artists Agency. Tele-TV represented an early attempt at a video on demand service, which streamed content over the phone network. The company was unsuccessful, and shut down most of its operations in early 1997, after having spent roughly $500 million. Stringer left at that time.Griffiths, Katherine. "Sir Howard Stringer, US Head Of Sony: Sony's knight buys Tinseltown dream." The Independent, 18 September 2004
