In 2012, Harmon was briefly fired from Community. Adult Swim, searching for a more prime-time, "hit" show, shortly afterward approached Harmon, who initially viewed the channel as unfit for his style. He was also unfamiliar with animation and his process for creating television focused more heavily on dialogue, characters, and story. Instead, he phoned Roiland to inquire if he had any ideas for an animated series. Roiland immediately brought up the idea of using the Doc and Mharti characters, renamed Rick and Morty. At first, Roiland wanted the show's run time to consist of one eleven-minute segment, but Adult Swim pushed for a half-hour program. Harmon felt the best way to extend the voices into a program would be to build a family around the characters, while Adult Swim development executive Nick Weidenfeld suggested that Rick be Morty's grandfather. Having pitched multiple television programs that did not get off the ground, Roiland was initially very unreceptive to others attempting to give notes on his pitch. Prior to developing Rick and Morty, he had created three failed animated pilots for Fox, and he had begun to feel "burned out" with developing television.
