WhopperCoin was not widely given serious consideration. Upon its release, Fortune contrasted it with "cryptocurrencies you may actually use", while New York magazine sardonically praised it as a "way to satiate both your appetite and your need for rather useless virtual money". The Verge described Shestov's claim that "eating Whoppers now is a strategy for financial prosperity tomorrow" as a "bit of a stretch"; in September 2017, Business Insider cited it as evidence that the "ICO craze" had "reached its zenith". Marketing Week said that cryptocurrencies had been "described at one extreme as gimmicks that simply make good fodder for PR stunts, and at the other as a new economic paradigm", and described Burger King Russia's move as "capitalising on the blockchain buzz".
