In the general election Fetterman faced Republican nominee Mehmet Oz, a celebrity television doctor. According to The Philadelphia Citizen, Fetterman employed a social media campaign strategy consisting of shitposting and internet memes. The Daily Beast reported that Oz's New Jersey residency, net worth, and connections to Donald Trump were the focus of many of the memes. Criticizing Oz's previous residency in New Jersey became a particular hallmark of Fetterman's campaign, seeking to label Oz a carpetbagger. Efforts by the campaign to highlight Oz's New Jersey ties included enlisting New Jersey celebrities Snooki and Steven Van Zandt to record video messages aimed at Oz, and having a plane banner fly over the Jersey Shore reading "Hey Dr. Oz: Welcome home to N.J.! ❤️ John."
