They are industrious and known to be thrifty. Many industrialists in Nigeria are of Ijebu stock. This include Chief Adeola Odutola, Senator Jubril Martins-Kuye, Chief Okusanya Okunowo, Mike Adenuga. The paramount ruler and leader is Oba Sikiru Adetona, the Awujale of Ijebuland who has been on the throne for 63 years. He ascended the throne at the age of 25.
