After the abolition of apartheid in South Africa in 1994, kwaito, already a popular music form in South Africa, and its artists came to embrace the use of tsotsitaal in lyrical content. Because they are associated with urban thugs and the criminal subculture, tsotsitaals and Iscamtho are seen by many as a South African form of gangsta slang. However, the language is more than a mere slang, and is referred to by its speakers as "our language". With the advent of rising middle-class and elite Blacks in South Africa after apartheid and the significance of gold to the South African history and culture, the attitudes prevalent in kwaito music appropriate gold to notions of success and wealth. Because of their urban nature and form, tsotsitaals came to be emblematic of the attitudes of post-apartheid South African black poor youth that were largely apolitical, concerned mainly with a representation of success and wealth.
