Sellers subsequently became deliberately uncooperative and would often pretend to be sick. On one occasion he was rushed to hospital with a suspected heart attack, only for Medak to spot newspaper photographs of Sellers dining with Princess Margaret in London two days later. Sellers caused further upset by agreeing to shoot a cigarette commercial during one of the few off-days in the filming schedule, drafting in an unwilling Peter Medak to direct it, and then on the day refusing to be filmed holding the cigarette packet because he claimed to be the chairman of the Anti-Smoking League.Farnes, Norma (2004). Chapter 11 of Spike: An Intimate Memoir, Harper Perennial, London. Sellers had personally invited British cinematographer Larry Pizer to shoot the film, only to later fire him after a party once production had commenced. Sellers also fought on set with co-star Tony Franciosa, at one point refusing to appear in the same shot as Franciosa. "It's all kind of bewildering," said Franciosa during filming. "Half the time I'm not actually sure what anyone's trying to do. Some of this comedy is so way out I couldn't begin to describe it. But I'll say this: it's an experience."
