In 1992, Moor became the chief editor of the De Ware Tijd Literair, the weekly literary section of De Ware Tijd. She changed the focus to youth literature, and national and international literature for adults. The literary section resulted in several book publications, therefore, in 2001, Moor established the publishing house Okopipi named after the blue poison dart frog. Okopipi published work from Bea Vianen, Bernardo Ashetu, Marylin Simons, and Michiel van Kempen among others.
