From 1969 the party was led by Colin King-Ansell.Spoonley, Paul The Politics of Nostalgia: racism and the extreme right in New Zealand The Dunmore Press (1987) p151 The party would be dominated by King-Ansell for the duration of its existence. King-Ansell was the party's sole candidate, and contested several elections.Ku Klux Kiwis , Australia/Israel Review, 1998 He stood for the National Socialists in the general elections of 1972 and 1975 he contested the Eden electorate and in 1978 he contested the seat of Onehunga.
