Subsequently, Davidis turned director himself. In the early 1990s, he was represented by New York City based Taxi Films and in Europe by Production International that had their main offices in London and Hamburg and more offices in many countries including South Africa. As a result, Davidis became the "traveling director" shooting with the leading advertising agencies in South Africa, Brazil, Sweden, Switzerland, Spain, Portugal, the USA and many more. He won the award for Best Car Commercial at the Portugal Commercial Film Festival 1996.
