The 1949 Ford debuted at a gala at the Waldorf-Astoria Hotel in New York City in June 1948, with a carousel of the new model line complemented by a revolving demonstration of the new chassis; the new integrated steel structure was advertised as a "lifeguard body". Though wood was again used for external body panels, the "woody" station wagon adopted a steel inner body structure. To increase its body rigidity, the frame of the convertible received an "X member" reinforcement.
