Prior to July 1, 2021, the Cavender twins had to guard their athletic eligibility by declining merchandise, endorsements and collaborations with monetary value and ensuring that they were never compensated for YouTube videos. Meanwhile, their classmates and student peers across the nation who were not NCAA competitors, such as models and musicians, were allowed to profit freely off of their NIL in the modern social media landscape. The twins became the face of the NIL movement. The brand value that they were forgoing to remain eligible for NCAA competition was in excess of $500,000. On the eve of the NIL, the Cavender twins still had no clarity on where social media would take them. In 2021, the twins hired their eldest sister Brooke to manage their business and hired a lawyer to assist in their business ventures. July 1, 2021 was the first day college athletes were finally able to profit from their name, image, and likeness (NIL) rights by signing third-party sponsorship agreements, causing that date to be viewed as an Emancipation Day for the college athlete. On that day, the Cavender Twins signed an NIL deal with Boost Mobile which was the first NIL deal by a mobile carrier and was advertised in Times Square. In addition to Boost, the Twins signed with Six Star Pro Nutrition just after midnight. According to The Guardian, they are regarded as "the first college athletes to legally sign a major endorsement deal under the NCAA’s new name, image and likeness (NIL) regulations".
