Adams started her own businesses, Edie Adams Cosmetics, which sold door-to-door, and Edie Adams Cut 'n' Curl beauty salons, which she began in 1967. She once owned a 160-acre (65 ha) California almond farm and was the spokeswoman for Sun Giant nuts. Because of her 20 years of commercials for Muriel Cigars (retiring in 1976) and her successful business ventures, Adams went from being mired in debt after Kovacs's fatal accident in 1962 to being a millionaire in 1989.
