In May 2014, Bündchen was chosen as the spokeswoman for Chanel No. 5. Within the first quarter of 2014, Bündchen appeared on 17 international editions of Elle, including the Brazilian, German, Italian, Canadian, Japanese and Chinese editions. Under Armour signed Bündchen to a multiyear deal in September 2014. In 2014 and 2015, Bündchen appeared in more television commercial spots than any other Brazilian celebrity in the course of one year in Brazil.
