The term "software evangelist" was coined by Mike Murray of the Macintosh division.Guy Kawasaki, The Macintosh Way, p2. Apple's first evangelist was Mike Boich, a member of the original Macintosh development team. Alain Rossmann succeeded him. Their job was to promote Apple products, primarily by working with third-party developers. Boich and Rossmann later took part in the founding of Radius together.
