There were several reasons for the decline; Frölunda HC saw an 18.1% decrease to an average of 8,588 fans per game. The second most attended team last season, Djurgårdens IF, was relegated to HockeyAllsvenskan. Nine of the eleven returning teams from last season had lower attendance numbers, with Skellefteå AIK and Luleå HF being the only teams to increase their average attendance. HockeyAllsvenskan, on the other hand, improved its attendance average this season from 2,606 to 3,227 spectators per game, an improvement of 23.8% from the 2011–12 season.
