The plot revolves around a fictitious Onion television news anchorman, Norm Archer (Len Cariou). He is forced to face a corporate takeover by Onions perennial multinational, Global Tetrahedron. The media conglomerate is interrupting Archer's newscasts with product placement commercials for 'Cock Puncher', the company's action movie franchise, which is a 'whap right in the nutsack' for the veteran newsman. Onion news is described as "fair and balanced" The movie was produced by Rupert Murdock's Twentieth Century Fox, ironically, in 2008. The plot is a springboard for various comedy sketches featuring The Onions satire. Vignettes include music videos parodies of Britney Spears ['Take Me From Behind' '...about love sneaking up on you...like...you know... from the behind.'] and Steven Seagal parodying the action hero genre he normally portrays as the world famous 'Cock Puncher'. The plot is interrupted by film reviewers and commentators weighing in on its progress, with one staging an immediate walkout of all African American audience members unless a positive portrayal of an African American is inserted into the plot. The film outrageously stereotypes Asian Americans in one scene that is racially insensitive:
