Ray Subers, writing for Box Office Mojo, compared the film to Disney's 2010 animated feature Tangled by saying that the film's story was not as "immediately interesting" and that "marketing has yet to sell this to boys the way Tangled did". Noting that the 2013 holiday season (Thanksgiving and Christmas) lacked compelling content for families, Subers predicted that the film would "play well all the way through Christmas" and end up grossing $185 million in North America (similar to Wreck-It Ralph). Boxoffice noted the success of previous Disney's animated films released during the holiday season (Tangled and Wreck-It Ralph), but argued that the cast might not attract audiences due to the lack of major stars. They issued a $170,000,000 North America box office forecast for the film. Chris Agar from ScreenRant expressed a similar opinion; he cited a string of recent box office successes of the studio, and thought that Frozen would fill a void of kid-friendly films in the marketplace, but did not expect it to surpass Catching Fire in terms of box office gross.
