The former BEHALA East Warehouse on Stralauer Allee 10/11 was built in 1913 by Friedrich Krause and is listed as a historical monument of turn-of-the-century industrial architecture for its clinker brick façade, pilasters and moldings of limestone. In 2006, it was thoroughly cleaned, refurbished and renovated by Labels Projektmanagement GmbH & Co. KG in close cooperation with its future occupants. After the completion, eight fashion companies set up showrooms in that location, including Hugo Boss, Esprit and Tom Tailor. Additional new construction has been underway in the neighboring lot for an expansion, Labels Berlin 2 (see below).
