Jiraiya has appeared in several of the main Shōnen Jump popularity polls. In the second and third, he ranked in the top ten. In the fourth poll, he ranked 11th. In the last poll conducted in 2011, Jiraiya was placed 16th. Merchandise based on Jiraiya has also been released, including action figures, key chains, and headbands similar to his. Naruto's Japanese voice actress, Junko Takeuchi, was reminded of Jiraiya's close relationship with Naruto when reading the script of The Last: Naruto the Movie.
