In July 2003, Bruckheimer was honored by Variety as the first producer in Hollywood history to produce the top two highest-grossing films of a single weekend, the buddy-cop Bad Boys II and the Disney theme-park spin-off, Pirates of the Caribbean: The Curse of the Black Pearl. According to Variety, the "Bruckheimer touch" is characterized by a "consistently edgy, high-octane visual dynamic and equally distinctive storytelling driven by the triumphalism so popular with Madison Avenue".
