Kracher first studied chemistry and worked as a chemist in the pharmaceutical industry. In 1981 he started working part-time as a winemaker in the winery of his father Alois Kracher Senior (born 1929), and from 1986 this became a full-time activity for Alois, with focus on sweet wines.Geschichte des Weines, Persönlichkeiten der Weinkultur: Kracher, Alois (1959−2007) He brought fame to the business with his new style of sweet TBAs. Alois Senior continued to work in the vineyards while Alois Junior was in charge of winemaking and overall management. This first vintage to receive broad acclaim was 1991.
