The conference name “Macoun” is derived from the apple of the same name."Von Äpfeln und auch von Kirschen", iX, 07. Oktober 2011"Macoun 2012: GIGA auf der Entwicklerkonferenz", GIGA TV, 26. Oktober 2012 Having “#Macoun” as official hashtag has led to confusion for American fruit-lovers on social media.
