In mid-1997, after Amelio was ousted as Apple's CEO and Jobs informally replaced him, the company grew quieter on Rhapsody, leading to speculation over its fate. At the October 1997 Seybold publishing conference, Jobs announced that the transition would be more "gradual" than previously announced by Amelio, and would follow a "dual-OS" strategy, with Rhapsody oriented towards servers, followed by a consumer released several years later, imitating Microsoft's Windows NT strategy.
