In 1973 a Levi's Jeans trim package – based on the famous jeans manufacturer – was added. The Levi's trim package was popular and was available for several years. The Hornet station wagon version was offered for two model years with a luxury trim package designed by Italian fashion designer Dr. Aldo Gucci. It is notable for being one of the first American cars to offer an upscale fashion "designer" trim level.
