The film opened in more than 450 theatres worldwide, which is a biggest release of a Karthi-starrer till date. The pre-bookings of the film started on 15 November 2017. Sathyam Cinemas allocated the main screen for the opening day of the release. In United States, the premiere shows for the film were conducted on 16 November, a day before the Indian release. Atmus Entertainment acquired the theatrical rights in the country, with the film being screened at 160 theatres in 83 locations. Even before the theatrical release, Star Vijay and Amazon Prime Video acquired the satellite and digital rights of the film. The film was made available in Amazon Prime Video, a month after its theatrical release, while the film's television premiere took place on 14 January 2018, coinciding with Pongal.
