The Internet also allows ordinary people to contribute materially to Humanitarian relief projects designed to intervene in situations of global disaster or tragedy, as in the case of the "Hope for Haiti Now" telethon event, which was launched three days after the 2010 Haiti Earthquake. The telethon and its broadcast became an effective vehicle to present a plea for support and to collect contributions quickly, facilitating a relationship between entertainment and humanitarian fundraising that has developed in response to historical and economic market conditions.
