This petition was also spurred on after Focus Features failed to attend a private screening for the film hosted by the Writers Guild of America in mid-November, despite positive reviews for the film. Through the petition and direct appeals to Focus Features, attention was drawn to the fact that the film distribution company aired more national television commercials for Kill the Messenger six weeks after the premiere date than they did before the film was released in theaters, and almost exclusively outside of primetime hours and off of major broadcasting companies.
