Vodafone UK launched a loyalty scheme named 'Freebee Rewardz' in late 2011, accompanied by a £3million marketing campaign featuring two CGI bees named Jack and Mike voiced by Dan Antopolski and Karl Theobald. Each time a pay-as-you-go customer top-up £15 (such as a discount on a film from Blockbuster, or free credit toward their balance) to collect 'Pointz' that can be added to their bigger prize.
