Writing in The Guardian a fortnight later, ITV head of drama David Liddiment defended the decision, stating that the network had planned to let Making Waves profit from The Bill's (the lead-in) high ratings at a time when BBC One Wednesday night ratings were suffering, but the series just "wasn't good enough" to hold an audience. Ted Childs later responded that Making Waves had received little publicity compared to Channel4's ratings smash Supernanny, which aired opposite his series, and that because that programme had ended its run, the ratings for the last three episodes might have improved. He went on to question why ITV had spent £5 million on a series they knew would not be a hit. Making Waves had been another in a line of expensive series which had been cancelled because they performed below ITV's expectations in the ratings, following Sweet Medicine and Family the previous year.
