Hass also contacted the 'Model Grocery Store' on Colorado St. in Pasadena and found it to be a ready market. He left them a few sample avocados and they agreed to sell the fruit and did so for many years. The chefs of wealthy people who lived on South Orange Grove Street shopped there, and once they sampled the Hass variety, they insisted upon it. At $1.00 each, Avocados were only available to the rich. A dollar a day was a typical food budget for a family of four or five in those days.
