In a March 5, 2018, interview on The Joe Rogan Experience podcast, Simpson revealed that he was working on his fourth studio album, and hinted that it would be a double album, though this was ultimately not the case. The title, Sound & Fury, was announced on July 21, 2019, at the San Diego Comic-Con, with Simpson describing it as a "sleazy, steamy rock'n'roll record". A companion anime film bearing the same name was also released on Netflix. The album was officially made available for pre-order on August 20, 2019, with the track "Sing Along" being released the same day. The album itself was released to positive reviews on September 27. It was released under the Elektra Records label, which Simpson was transferred to in 2018 following his time at Atlantic Records. Breaking with Simpson's established country style, it featured a fuzzy hard rock sound augmented by extensive use of synthesizers, influenced by psychedelia, funk, and electronic rock. The tracks "Sing Along" and "A Good Look" both featured music videos which included clips from the anime. Pitchfork praised the album as "synth-rock at its scuzziest".
