The House of Schiaparelli was first opened in the 1930s at 21 Place Vendôme. After World War II, Elsa Schiaparelli did not manage to find success with her collections. The couture house was shut down on 13 December 1954. In 1957, she created a company mainly for her perfume licences, which is the actual company today. In 2007, Italian businessman Diego Della Valle acquired the company, but it wasn't until Marco Zanini was appointed in September 2013 that details of the brand's revival became public. The house has been nominated for a return to the Chambre Syndicale de la Haute Couture list of members, and presented its first show since nomination in January 2014. Schiaparelli, using a hyper-exclusive business strategy, is to sell its first collection exclusively at a by-appointment boutique in Paris. The company is now moving towards luxury Ready-to-wear.
