Prior to the beginning of the season, the club spent around £600,000 on players, signing the likes of Matt Tubbs from Salisbury City, Sergio Torres from Peterborough United and Richard Brodie from York City for a non-league record fee, financed in part by anonymous Far Eastern investors. The club saw success in the league losing just thrice all season before being promoted to the Football League for the first time in their history on 9 April 2011 following a 3–0 victory away to Tamworth. They finished top of the league on 105 points, a division record. The club also saw success in the FA Cup, reaching the fifth round of the competition before being eliminated by eventual Premier League champions and FA Cup semi-finalists Manchester United.
