Following his work as Strength and Conditioning coach (of South African cricket and Western Province rugby) in 1999 Upton was a co-founder and managing director of Street Universe, a Section-21 (non-profit) organisation founded to rehabilitate the 400-odd hardened street children and youth living on the streets in the Cape Town CBD and surrounds. Thanks to the backing of Ex-springbok rugby captain and later manager Morne du Plessis, the organisation received funding from amongst other, the Laureus Sport for Good Foundation. Following Upton's resignation in 2002, Street Universe merged with another organisation under new leadership.
