In February 2019, parent company BCE said that following the consolidation with TMN, Crave had reached 2.3 million subscriptions across all versions/levels of the service, and had become "profitable"; the user base had grown to over 3 million subscriptions by March 2022. This includes households – which totalled approximately 1.8 million in August 2020, according to CRTC records released in July 2021 – that receive this access as part of their subscription to the legacy Crave pay TV service. In comparison, main competitor Netflix reported 6.5 million subscriptions in Canada as of the end of September 2019, one of the few times Netflix has released specific data regarding Canada.
