Cambridge Analytica was allegedly hired as a consultant company for Leave.EU and the UK Independence Party during 2016, as an effort to convince people to support Brexit. These rumors were the result of the leaked internal emails that were shared with the British parliament. Brittany Kaiser declared that the datasets that Leave.EU used to create databases were provided by Cambridge Analytica. These datasets composed of the data obtained from Facebook were said to be work done as an initial job deliverable for them. Although Arron Banks, co-founder of Leave.EU, denied any involvement with the company, he later declared “When we said we'd hired Cambridge Analytica, maybe a better choice of words could have been deployed." The official investigation by the UK Information Commissioner found that Cambridge Analytica was not involved "beyond some initial enquiries" and the regulator did not identify any "significant breaches" of data protection legislation or privacy or marketing regulations "which met the threshold for formal regulatory action".
