In 2004, HP released the DV 1000 Series, including the HP Pavilion dv 1658 and 1040. In May 2006, HP began its campaign, "The Computer is Personal Again"; the campaign was designed to bring back the personal computer as a personal product. The campaign utilized viral marketing, sophisticated visuals, and its own website. Some of the ads featured Pharrell, Petra Nemcova, Mark Burnett, Mark Cuban, Alicia Keys, Jay-Z, Gwen Stefani, and Shaun White.
