In 1863 Bracher sold his business to Messrs Wheeler and Day, who kept Taunt on as photographic manager. In 1868 Taunt established his own photographic business. At first he had premises in St John's Road (now St Bernard's Road), but he gave these up and traded from his home in George Street. By January 1869 Taunt was selling photographs of Oxford and its neighbourhood for a shilling each. Later that year he started trading from a shop at 33, Cornmarket Street.
