The then-new over-the-top (OTT) faith-based channel was under development as early as September 2014 when MGM purchased 55% of One Three Media and LightWorkers Media, owned by Hearst Entertainment, Mark Burnett and Roma Downey, and consolidated them into United Artists Media Group. With MGM purchasing Hearst and Burnett and Downey's shares in UAMG, the channel was still a planned streaming service. However, Hearst and Burnett and Downey retained their stakes in the channel.
