Very few eateries in London in the 1960s had been designed for young people. Two of them were just down the road: the first PizzaExpress (Peter Boizot), and The Great American Disaster (Peter Morton) who later founded the Hard Rock Cafe with Isaac Tigrett), which was the first place in London to sell authentic American burgers. Parsons was one of the leaders in this trend for casual dining, becoming instantly fashionable, with queues forming in the street outside and strangers sharing tables inside.
