Together with the photographer Shin'ichirō Tōjinbara (), Fujiwara set out to create a photography magazine, Asphalt, that would avoid the commercial priorities of mainstream Japanese photography and photography magazines, and that would run for just ten issues. From the second issue on, joined as editor, and the normal pattern was to combine work by Fujiwara, Tōjinbara and, as a guest photographer, someone who was not already a star but who instead merited exposure.Dirk Rösler, "The paths of photography: Asphalt", Japan Exposures, 23 March 2010. These guest photographers included Yang Seungwoo () and Takehiko Nakafuji ().List of contributing photographers, Asphalt archive. Asphalt is in the holdings of several art museums outside Japan,Interview by Akina (a photobook publisher) of Fujiwara about Asphalt. and its content is available online.Archive of the magazine Asphalt.
