Opponents of the shopping center called their campaign "Yes for Pilsen." It was started on 19 December 2012. Opponents argumented that the council focuses only on economical aspect of the center and that the center wouldn't fit in the historical part of the city. The company Amadeus Real that invested in the center started their own campaign for the shopping center. The company argumented by new jobs for citizens. The city council started its own informational campaign on 5 December. It was focused on negative impacts to the city if the shopping center is refused.
