In 1998, the label's first artist, Sparkle released her debut self-titled album, Sparkle. In addition to producing and writing the project, Kelly made vocal contribution to the hit duet "Be Careful," which contributed largely to the album's success. The album was certified platinum in December 2000. In 1999, Kelly wrote and produced the soundtrack to the Martin Lawrence and Eddie Murphy movie Life, which features tracks from K-Ci & JoJo, Maxwell, Mýa, and Destiny's Child. The soundtrack was released on the Rockland label. Rockland artists Sparkle, Talent, and Vegas Cats all appeared on the Life soundtrack.
