The Register and PC World saw the Chromebook Pixel as a concept machine, a bid by Google to push its hardware partners into producing more feature-rich devices. When interviewed by the BBC, CCS Insight analyst Geoff Blaber said that "Chromebooks have struggled for relevance", stuck between tablets used largely for entertainment and more functional PCs. The Pixel "won't transform [the Chromebook's] prospects but Google will hope it serves as a flagship device that has a halo effect for the broader portfolio."
