The popularity of Martin's ministry coincided with the Jesus People movement of the early 1970s and the rise of the countercultural interest in East Asian religions and esoteric pathways. As occult interests surfaced in the counterculture, and also as other religious movements and groups like the Hare Krishna, Unification Church, and Children of God emerged, Martin's value as a Christian speaker increased.Quebedeaux, Worldly Evangelicals, p. 67.
