Healey's new enterprise focused on producing high-quality, high-performance cars which were inevitably expensive. It was initially based in the premises of Benford Ltd (who made cement mixers and dumpers) at The Cape in Warwick, but soon moved into an old aircraft components factory on the adjacent Millers Road Industrial Estate. There Healey was joined by Roger Menadue from Armstrong Whitworth to run the experimental workshop and subsequently by his son Geoffrey, who had qualified as an engineer. On 3 July 1963 (not 1961 as is often stated) they moved again into the former Warwick Cinema at Coten End. Sadly, both these premises have now been demolished: a new block of flats has been built on the cinema site, called - much to Geoff's disgust - 'Healey Court'.
