In the 1920s, the building of the North Circular Road, a main arterial route round London, brought another wave of development; it opened in 1922–23. The 1924–25 British Empire Exhibition led to road improvements and the introduction of new bus services. Together with the North Circular Road, it paved the way for a new residential suburb at Neasden. In 1930 Neasden House was part demolished. The last farm in Neasden (covering The Rise, Elm Way and Vicarage Way) was built over in 1935. The Ritz cinema opened in 1935 and Neasden Shopping Parade was opened in 1936, and was considered the most up-to-date in the area. All of Neasden's older houses were demolished during this period, except for The Grange, and the Spotted Dog was rebuilt in mock-Tudor style. Industries sprung up in the south of the area, and by 1949, Neasden's population was over 13,000.
