With Lionsgate and its previous incarnation companies in Artisan Films and Family Home Entertainment, Mattel had its flagship Barbie brand launched into a series of successful computer-animated direct-to-video films, which moved to Universal in late 2006 and is, as of 1 September 2021, jointly handled by Mill Creek Entertainment and NCirlce Entertainment, with the latter solely for American retailers. Monster High followed Barbie just months after its launch in 2010 and many “American Girl” films were made.
