Social relationship management is the use of digital networks as channels for nurturing ongoing relationships with customers. Social relationship management – sometimes referred to as social CRM - is an extension of traditional relationship management that focuses on communication and feedback with customers vis-a-vis social media. Social Relationship Management tactics include listening and responding to customer feedback online, and re-posting user-generated content regarding company. Social Relationship Management emphasizes authentic and genuine connections, and directly engaging with stakeholders in online conversations.Andzulis, James "Mick and Nikolaos G. Panagopoulos and Adam Rap (summer 2012), "[A Review of Social Media and Implications for the Sales Process ", Journal of Personal Selling & Sales Management 32:3, pg.305-316. Retrieved 2, December 2014.
