In his book Gilligan Unbound, American literary critic Paul Cantor described how "Thirty Minutes over Tokyo" references and mocks several aspects of Japanese and American culture, as well as differences between the two. The Hello Kitty factory from Sanrio is featured. At a sumo wrestling match, Bart and Homer encounter the then current Japanese emperor, Akihito. After Homer throws him into a trunk of sumo thongs, Bart and Homer are put in jail, where they have to re-enact a kabuki play about the forty-seven Ronin, do origami, flower arranging and meditation. After Marge bails them out, Bart and Homer can speak fluent Japanese, and have fully absorbed, as Cantor writes, the "exclusionary" character of the Japanese culture, as Homer asks Bart (in Japanese, with English subtitles): "Should we tell them [Marge and Lisa] the secret to inner peace?", to which Bart replies (still in Japanese), "No, they are foreign devils." The episode also references the Japanese's adaption to American culture, and is, according to Cantor, "filled" with signs of how eagerly Japanese have taken to American culture. In one scene, the Simpsons eat at a restaurant called Americatown, filled with US memorabilia and having only American items on the menu. Another scene shows director Woody Allen filming a commercial for Japanese television.
