Vuyyuru is famous for Veeramma Thalli Thirunaallu which is conducted annually in February. It starts on the day of auspicious Bhishma Ekadasi. It was started in the 16th Century during the Vijayanagara Empire. It has been continued and the tradition was became a famous ritual for hundreds of villages and acts as traditional gathering and cultural cohesion . People from the town and surrounding villages celebrate this tradition in various forms like Sambaram, Jathara for 15 days.
