On 7 July 2021, Fender shared the song and announced it would be the title song from his forthcoming album. It also went viral on TikTok, with users utilising the song to "convey their personal tales of abuse and mistreatment". About the phenomenon, Fender stated to Radio X: "I'm honoured that Seventeen's kind of resonated with people in that way. It's a very special moment for me as a songwriter".
