On September 13, 2022, Jeno became the first K-pop artist to be the opening model for a New York Fashion Week show, walking for Peter Do's spring 2023 collection show as part of a partnership with SM Entertainment, with whom Peter Do collaborated to create the line. The Business of Fashion commented that it "may have been the most-anticipated show of the week" and praised Do's tailoring, highlighting the back of the garments, and ability "to reference other designers through his own work without it feeling soulless".
