North Koreans need to expend food coupons when buying beer, which will diminish their grain rations. North Korean men residing in Pyongyang can receive beer vouchers that entitle them to one or two monthly liters of beer at low-end bars. These limitations make beer a beverage primarily for the elite. It is not uncommon for donju, the nouveau riche of Pyongyang, to frequent beer houses. According to the KCNA, there are some 300 newly installed beer taps in Pyongyang, consistent with plans to open 300 pubs announced earlier. There is a "huge number" of bars in Pyongyang where beer is available. In the summer and during festivals, beer tents pop up around Pyongyang.
