Despite its San Francisco location, the Guild-Bascom-Bonfigli Agency was also well known for its work on political campaigns. The agency's Creative Director Maxwell "Bud" Arnold was considered a foremost expert in the budding field of television advertising for politics and Arnold's expertise brought many key political figures to the agency's roster. In that regard, Luckey also did work on the presidential campaigns of John F. Kennedy, Robert F. Kennedy, and Hubert Humphrey, who were clients of the agency during his tenure.
