KTVU has also served as the market's primary official television broadcaster of the San Francisco 49ers since 1994, when Fox assumed the contractual rights to air games from the National Football Conference (NFC). The station airs most of the team's regular-season and playoff games that do not have rights held by other broadcast networks (primarily those involving the 49ers' in-conference opponents), as well as another 49ers-related programming during the NFL season including the pre-game show 49ers Pre Game Live (on Sunday mornings), the weekly station-produced sports program KTVU Mercedes-Benz Sports Weekend (on Saturday evenings), magazine program 49ers Total Access (which follows Sports Wrap on Sunday evenings) and the 49ers Red & Gold Specials (comprising four programs focusing on the 49ers' history that air on either KTVU or KICU during the team's training camp and/or preseason). The station aired the team's appearance in Super Bowl LIV.
