Leigh Haggerwood's vision for the song included a Victorian-themed band. After several years of pitching the concept to major labels, who wouldn't compete with The X Factor, he eventually decided to fund it himself using his personal savings. He contacted his session musician friends and employed their services to record the song at Trevor Horn's Sarm Studios in London, England. He also hired The English Chamber Choir to perform the choral parts, and the song was recorded over seven days in August 2010. The large ensemble of musicians was collectively named The Florin Street Band and many of the musicians that performed on the recording also appeared in the music video.
