Talking about the delay of the film, Ram revealed that he had to make changes to the script as time had passed. For example, he remarked that the concept of using WhatsApp amongst Chennai folk was uncommon in 2013 but had to work it into the second half as it became more popular by the time of the film's release in 2017. He also revealed that he considered shelving the film after he noticed similarities with Mani Ratnam's O Kadhal Kanmani (2015) and Karthik Subbaraj's Iraivi (2016), which had contained similar taboo themes for audiences in Tamil Nadu.
