On January 1, 2011, Tuberville became the second head coach in Texas Tech football history to win a bowl game in his first season—an accomplishment unmatched since DeWitt Weaver's first season in 1951–52. On January 18, 2011, Texas Tech announced that Tuberville received a one-year contract extension and a $500,000 per year raise. The extension and raise gave Tuberville a $2 million per-year salary through the 2015 season. At the beginning of Tuberville's first year at Texas Tech, season ticket sales increased from the previous record of 30,092 to 46,546. Additionally, Tuberville is responsible for the highest-rated recruiting class in Texas Tech history, securing the 18th-ranked recruiting class in 2011 according to Rivals.com and the 14th-ranked class in the country according to Scout.com.
