KFKX made its debut broadcast on November 15, 1923,"KFKX—Hastings, Nebraska—Old Bill's Own", Radio Digest, March 14, 1925, pages 5-6. featuring a mixture of programs received from KDKA, as well as offerings from a locally constructed studio."Radio Station KFKX" by D. G. Little and F. Falknor, The Electric Journal, January 1924, pages 25-30. In addition to its broadcasts on the standard AM band, KFKX was equipped with a shortwave transmitter, which allowed it to relay KDKA programs for reception as far away as the Pacific coast."Setting the Pace in Radio" by Jack Binns, Popular Science, July 1924, page 65. The town of Hastings was excited to have its own radio station, and local groups and citizens agreed to build studios in the Stitt Building and provide electrical service, worth about $1,200 dollars annually, without charge."KFKX Discontinued, Plant Dismantled", Hastings (Nebraska) Daily Tribune, June 1, 1927, pages 1, 7. In addition to general programs rebroadcast from KDKA, KFKX featured local programming geared toward agricultural communities, and the U.S Department of Agriculture credited the station with "distributing our information from the Great Plains States into many areas not heretofore reached by radio"."Radio News Service" by J. Clyde Marquis, Report of the Acting Chief of the Bureau of Agricultural Economics (August 31, 1926), page 39.
