The theatre was designed by eminent theatre architect Charles J. Phipps and incorporated four shops, two on either side of the main entrance, on its 123-foot frontage. Wolverhampton builder Henry Gough was appointed to carry out the construction work, which cost at that time an estimated £10,000. Astonishingly the theatre was completed in less than six months, from the laying of foundation stone by Mrs C.T. Mander on 28 June 1894 to the grand opening on 10 December 1894. The façade of the building has hardly altered during its two major refurbishments.
