During the event, John Cena provoked his feud with Randy Orton. On the August 27 episode of Raw, Cena faced King Booker in a non-title match. When Cena appeared close to winning, Orton interfered and attacked him, causing Cena to win by disqualification. After the match ended, Orton attacked Cena's father, who was sitting at ringside, and kicked him in the head. The two faced each other in a rematch at Unforgiven for the WWE Championship. Cena was disqualified in the match for continuously punching Orton. Orton won the match but not the title. Afterwards, Cena's father kicked Orton in the head, in the same way Orton had kicked him one-month prior.
