Led by the charismatic Phillips, the team quickly became a sensation in Houston. Many team members, including Campbell, began adopting Phillips' "good ole boy" attitude by wearing cowboy boots and "ten gallon" cowboy hats. As the 1978 season progressed, Campbell contributed such a large part of Houston's offense that many fans began referring to the team as the Houston "Earlers". This would soon change, however, as the marketing department of the Houston Oilers under the direction of PR Director Jack Cherry would give Oilers fans another catchphrase to use while cheering for their team.
