Ardeshir was incensed and resolved that if India was ever to be independent, it would have to develop a local industry that was economically self-reliant. For Ardeshir, independence could not be achieved by simply boycotting British goods. Moreover, he "propagated the philosophy that every country, India or any other, had to choose its technology, production, consumption habits and marketing techniques depending on its resources and based on its genius" and that no country had the right to "coerce another to export its techniques, production and marketing systems." (Karanjia, 2001, preface)
