Roland W. Jordan, Jr., trading as the Central Alabama Broadcasting Company, was approved on November 2, 1955, to build a new radio station on 1570 kHz with 1,000 watts power during daylight hours only in Selma. The station began broadcasting as WRWJ on May 19, 1956. Studios were initially located in the Hotel Albert before relocating to a building on Dallas Avenue in 1961. WRWJ began operating on 5,000 watts power in March 1963.
