After her graduation she started her academic career as Visiting researcher at the University of Groningen in 1997 and as Visiting researcher at INSEAD and as Visiting lecturer at the Copenhagen Business School in 1998. In 1999 she was appointed Research Associate at the Sheffield University, Management School, and the next year was Lecturer at the University of Bath, School of Management. From 2002 to 2004 she was Research Fellow at the Hanken School of Economics. In 2004 she was appointed Professor of International Business at the Aalto University, Department of Management and International Business.
