A management buyout of the business in 2005 led to a new focus and a new name, Equity Insurance Group – led by CEO, Neil Utley – backed by investors Englefield and Duke Street Capital. It was headquartered at Brentwood, Essex. Further facilities are located in Colchester and Swansea. The group's high street broking network was rebranded, converging Bennetts, Insure-shop and JMW to become Equity Insurance Brokers.
