In 1985, Edmonds formed the Unique Group, which consisted of various operations. The Unique Broadcasting Company Media Group plc (UBCMG) was an independent producer of audio programming in the UK, supplying BBC and independent radio. Michael Peacock was an executive of the group between 1989 and 2005, and former Radio 1 controller Johnny Beerling joined the group following his departure from the network in 1993. It owned Classic Gold Digital before selling the stations back to GCap Media which merged them into the Gold network. Edmonds resigned as non-executive director of UBCMG in March 2006 as a direct result of the success of Deal or No Deal. As of 2006, Edmonds also had interests in Unique Motor Company, a producer of small off-road vehicles.
