On April 8, the press office of Intelig Telecom's advertising agency declared that Lemos would be the company's poster girl. In the advertisement, she is interviewed and talks about the operator's area code offers, stuttering: "You need to know-know, that to make an area-code call you need to get out of the routine-ine-ine-ine and dial 23-23[...]." In June 2008, the fake Twitter profile @ruth_lemos was created, which posted comical phrases imitating Lemos' supposed stuttering. In 2011, the meme was part of a Kuat soda campaign.
