Reagan had gained political traction by campaigning on a platform that promised to "clean up the mess in Berkeley". In the minds of those involved in the backlash, a wide variety of protests, concerned citizens, and activists were lumped together. Furthermore, television news and documentary filmmaking had made it possible to photograph and broadcast moving images of protest activity. Much of this media is available today as part of the permanent collection of the Bancroft Library at Berkeley, including iconic photographs of the protest activity by student Ron Enfield (then chief photographer for the Berkeley campus newspaper, the Daily Cal). A reproduction of what may be considered the most recognizable and iconic photograph of the movement, a shot of suit-clad students carrying the Free Speech banner through the University's Sather Gate in Fall of 1964, now stands at the entrance to the college's Free Speech Movement Cafe.
