On the midnight of July 17, S.M.'s official YouTube channel released a teaser video of the album, which featured snippets of the singles' separate music videos. Individual teaser videos for "Rise as One" and "Champagne" were unveiled on July 18 and 19 respectively. The two music videos premiered in full on the evening of July 20, the day of the album's release. The physical copy of Rise as God was released by traditional mediums on July 21. It was made available in two versions–black or white–with two different photobooks that featured solo shots of the duo.
