In 2011, Pioneer Petroleums changed their brand name to Pioneer Energy LP. It has modernized its operations with a number of different services. Snack Express is Pioneer's main convenience store brand and it offers standard convenience store items along with healthier snack options. As of 2012, Pioneer expanded its convenience store brands to include Verve, a new concept store that handles a more refined product offering. Many of its newer stations now offer Clean Express Car Washes with a variety of different washes. In 2013, Pioneer Fuels was established as an Esso branded commercial and home heating reseller in Nova Scotia and New Brunswick. It services approximately 21,000 households and has since been expanding across Atlantic Canada.
