Swift held several listening parties during October 2017, where she played her sixth studio album Reputation for 100 fans from all around the world. After releasing "Gorgeous" as the first promotional single of the album, on November 2, 2017, Swift announced she would be releasing "Call It What You Want" as the second promotional single from Reputation, while posting teasers on her official Twitter and Instagram accounts. The track was released at midnight on November 3, 2017, along with a lyric video on YouTube. The song was engineered by Laura Sisk at Rough Customer Studio in Brooklyn Heights. It was mixed by Serban Ghenea at MixStar Studios in Virginia Beach, Virginia, and mastered by Randy Merrill at Sterling Sound Studios in New York.
