On 24 January 2018, Radrizzani introduced a new Leeds United badge which would be worn for the 2018/19 season onwards depicting the "Leeds Salute". However, the design of the new badge attracted criticism from huge numbers of fans, resulting in an online petition over 77,000 signatures strong against the design's introduction. Radrizzani and the club decided to "re-open the consultation process" in light of the poor reception the new crest engendered.
