In the late 1980s, Spanish fragrance company Puig licensed the Carolina Herrera name to develop and market a line of perfumes. In 1995, the firm acquired the Carolina Herrera fashion business, retaining her as Creative Director. In 2008, they launched a ready-to-wear brand called CH Carolina Herrera; as of 2012, there were 18 Carolina Herrera and CH Carolina Herrera boutiques in the world, and her lines were carried in 280 stores in 104 countries. As of 2011, her daughters Carolina Jr. and Patricia Lansing participated in the creative direction and design. In February 2016, it was reported by WWD that the fragrance side of the business had more than 25,000 points of sale across the globe while the CH brand included 129 freestanding stores.
