After a year of financial struggle, marked by an experimental change of the publication's name to Next and an attempt at making it a newspaper targeted to the broad public rather than limited to active Socialist Party members, the decision was made to revive the old name and to move The Socialist to Toledo, Ohio, effective in September 1904. This more central geographic location would give the newspaper a better chance for a wide national readership, it was hoped. Titus further expanded the paper's cachet by adding former National Executive Secretary of the Socialist Party William Mailly to the editorial staff. The paper continued to cover the activities of the Socialist Party of Washington in its pages each week, coverage written by correspondents.
