Digiday provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, Social Media: A Reference Handbook (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, Influencer Marketing For Dummies (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel.Mediaweek (2008), Vol. 18, Issues 33–45, p. 14. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from advertising, branded content, sponsored content, and career listings, and the other half coming from hosting events and conducting awards programs. It further claims that these sources have provided "double-digit revenue growth" in the mid-to-late 2010s. Digiday also has a podcast series covering client, agency, and media perspectives.Robert Cluley, Essentials of Advertising (2017), p. 81.
