W242BX, formerly a translator for WHRZ-LP, launched with country music as "Kicks 96.3" on October 14, 2015, but this was revealed to be a stunt. On October 16, the station switched to variety hits as "Simon", with an official announcement of the final format to follow. This announcement on October 21 at Noon appeared to confirm Simon was the final format, but at 5 PM, the station switched to Mainstream urban, using the name "96.3 the Block" and playing 10,000 songs in a row (the first song was "Hotline Bling" by Drake). The station added The Steve Harvey Morning Show in mornings on November 2. On May 5, 2016, The Block began simulcasting on 104.5 W283CG Inman and rebranded as "96.3/104.5 The Block". 104.5 had completed its move from Tryon and operates from just outside Spartanburg. The simulcast gives the station near full coverage of the entire Greenville market.
