On 21 June 1927, under the influence of his Hungarian mistress, Princess Stephanie von Hohenlohe, the British press baron Lord Rothermere published a leader (editorial) in The Daily Mail newspaper calling for Hungary to regain lands lost under the Treaty of Trianon. Rothermere deemed it unjust that Hungary—a nation dominated by what he admiringly called a "chivalrous and warlike aristocracy"—should have its borders truncated and that Magyars should be placed under the rule of the peoples of Romania, Czechoslovakia, and Yugoslavia, whom Rothermere described as "cruder and more barbaric races". Through primarily concerned about what he called "justice for Hungary", Rothermere also argued that the Sudetenland should go to Germany. Rothermere's leader caused much worry in Prague and Beneš rushed to London to inquire if Rothermere was acting on behalf of the British government.
