The name changing issue was a topic in the Republic of China presidential elections in Taiwan in March 2008. Former Taipei mayor Ma Ying-Jeou was elected as the President, whereupon he sought to reverse some of the de-Sinicization policies of Chen. On 1 August 2008, the postal service resolved to reverse the name change and restore the name "Chunghwa Post". As of 1 January 2009, Tongyong Pinyin was abolished by the government in favor of Hanyu Pinyin. On September 28, 2009, Ma celebrated the 2559th birthday of Confucius at the Taiwan Confucian Temple, which was built in 1665. And on January 1, 2011, President Ma entitled his New Year's address "Building up Taiwan, Invigorating Chinese Heritage", which stressed "Chinese culture and virtues, such as benevolence, righteousness, filial devotion, respect for teachers, kindness, and simplicity".
