The band flew to Canada to shoot the video for the song, which premiered on the Q website on 13 April. On 16 April 2007 a 60-second promotional clip was shown on the band's official website, with members able to see the full video in the members section. The video was directed by Paul McGuigan, who had previously worked with the band for the video to "Set the Fire to the Third Bar". Lightbody has also expressed his desire to work with McGuigan (among other independent film directors) on a film someday in the future.
