The Society, under the direction of its President, Dr. John C. Peterson, cultivated and solidified collaborations with a wide range of Plant Societies, Garden Clubs and commercial horticulture firms to expand upon the scope and character of the Elm Bank Horticulture Center features, gardens, programs and facilities. These advancements and improvements strengthened the role of the Massachusetts Horticulture Society as a key site and leading entity that provided educational and information and training programs to plant enthusiasts throughout Massachusetts and the New England Region. The new gardens, office, educational program, event and meeting space solidified the Massachusetts Horticulture Society as a year-round powerhouse in the public horticulture, display, demonstration and educational and horticultural information centers in the New England Region. As the overall site and individual garden spaces matured and grew in significance, the society began to charge non-member visitors an entrance fee in 2010,. The gardens' maintenance is supported through entrance fees, special events, and private usages such as garden weddings.
