On 7 September 2001, Callum was promoted to lead Mazda worldwide design, where his team included Tsutomu "Tom" Matano, the designer of the Mazda MX-5. Callum was tasked with revitalising the Mazda range, which by the late 1990s was regarded as bland, and in this respect Callum has largely been viewed as successful'Industry: Designer reshuffle at Ford', 4Car News, Channel 4, 2 May 2006 , accessed 4 Feb 2007 with the creation of a consistent brand look that featured 'crisp black interiors and red-lighted instruments' and exteriors with 'edgy shapes that were emotional and almost biological – part flame, part flower, expressive of the sporting image the company sought'. He oversaw the daunting 2005 redesign of the iconic MX-5 and worked on almost every other vehicle in Mazda's passenger car range including the 2006 Mazda5. He was also responsible for leading the design of Mazda's new sporty crossovers, the 2007 CX-7 and CX-9 which were previewed by the 2005 Mazda MX-Crossport concept. He was also instrumental in the production of the Washu (Detroit 2003), Ibuki (Tokyo 2003), and Kabura (Detroit 2006) concept cars.'Mazda Magician Moray Callum Named Head of Ford Design', Inside Line, Edmunds, 3 May 2006 , accessed 4 Feb 2007
