Since 2010, while still pursuing his cricket career, Yadav had begun campaigning for the Rashtriya Janata Dal. Following his advent into politics, he was credited for successfully modernising campaigning strategies and initiating digital outreach for the party. According to Rashtriya Janata Dal insiders, Yadav had also convinced Lalu Prasad to form a coalition with Nitish Kumar and his Janata Dal (United) following the poor performance of both the parties in the 2014 Indian general election in Bihar. Eventually an alliance was formed between the Janata Dal (United), Rashtriya Janata Dal and the Indian National Congress.
