In 2017, Taeyang started endorsing auto maker Lexus, becoming the brand's Korean ambassador for their newest model LC500h, composing and writing the lyrics for the promotional song "So Good", which was released in May. Taeyang partnered with Italian fashion house Fendi to design an exclusive capsule collection line "Fendi for Taeyang" which features an array of T-shirts, hoodies, jackets, accessories and sneakers - with Taeyang's signature daisy-shaped motifs and positive words like, "Faith", "Grace", "Saved", and "Passion". The collection is set to debut in Hong Kong on July 27 with the prices ranging from $447-$9,490.
