While globalization fostered new technologies that may exacerbate sex trafficking, technology can also be used to assist law enforcement and anti-trafficking efforts. A study was done on online classified ads surrounding the Super Bowl. A number of reports have noticed increase in sex trafficking during previous years of the Super Bowl. For the 2011 Super Bowl held in Dallas, Texas, the Backpage website for the Dallas area experienced a 136 percent increase on the number of posts in the Adult section that Sunday. Typically, Sundays were known to be the day of the week with the lowest number of posts in the Adult section. Researchers analyzed the most salient terms in these online ads and found that most commonly used words suggested that many escorts were traveling across state lines to Dallas specifically for the Super Bowl. Also, the self-reported ages were higher than usual which conveys that an older population of sex workers were drawn to the event, but since these are self-reported the data is not reliable. Despite a lot of media hype about a supposed spike in sex trafficking surrounding the Super Bowl, academics and anti-trafficking campaigners have said this is largely a myth. They say that while the commercial sex market does grow modestly during large events, sex trafficking is a year-round problem. Twitter was another social networking platform studied for detecting sex trafficking. Digital tools can be used to narrow the pool of sex trafficking cases, albeit imperfectly and with uncertainty.Latonero, Mark. "Human Trafficking Online: The Role of Social Networking Sites and Online Classifieds." USC Annenberg Center on Communication Leadership & Policy. Available at SSRN 2045851 (2011).
