KMVK has an effective radiated power (ERP) of 17,000 watts. Its signal is limited in that most Dallas-Fort Worth area FM stations run at 100,000 watts, but KMVK broadcasts from a tall tower at 574.2 meters (1,884 feet) in height above average terrain (HAAT), which helps improve coverage in the surrounding suburbs of Dallas and Fort Worth. The station broadcasts in HD; its HD-2 signal carries a Tejano music format known as "Fierro", while Latin pop music is heard on its HD-3 signal, known as "Dale!."
