Furman has claimed the book's format contributed to the poor sales of Dragon's Claws and fellow title Death's Head; at the time British speciality comic stores were rare and most sales were through newsagents' children's sections. These were generally filled with larger magazine-format publications, and Furman felt stores didn't know how to physically stock the title. The characters also appeared in the fifth issue of Death's Head's own title, published in the same month as Dragon's Claws #7; this appearance was drawn by Bryan Hitch rather than Senior.
