In 2007 Zaitsev took part in the TV show "Fashion Verdict" () on Channel One, in which he acted as a judge passing down verdict on contestants' fashion sense. After visiting Ashgabat in June 2008 for the Turkmen Textile Exhibition, Zaitsev stated that he was fascinated by traditional Turkmen clothing, and announced plans for a new collection which would incorporate traditional Turkmen elements. The casual wear collection is to be made exclusively from cotton from Turkmenistan and would feature the traditional Turkmen embroidery which captured his imagination. In September 2008, Zaitsev participated in The Russian Evening-2008 at the Institute for International Political Studies in Milan, which was attended by Svetlana Medvedeva and Clio Maria Bittoni, the wife of Italian President Giorgio Napolitano.
