Kalloch was Columbia Pictures' first good costume and fashion designer, Between 1930 and 1934, Columbia Pictures transforme itself from a Poverty Row studio to one of the eight major film studios during Hollywood's Golden Age. With Columbia's releases more than doubling from 21 to 47 a year, Kalloch was overwhelmed with work. In May 1935, Columbia Pictures hired Murray Mayer to lead its ladies' wardrobe department. Kalloch retained his position as the studio's fashion and costume designer. During this early period, Kalloch's work favored classic, graceful lines that treated actresses like sculpted marble. His work emphasized their height and slimness.
