Busways was relatively unique amongst new Stagecoach subsidiaries in that it kept its identity for a few years, before the corporate livery was rolled out. During this period fleet names carried the new strap line 'Part of the Stagecoach Group'. On eventual adoption of the striped scheme, the Busways, Blue Bus Service and Economic names survived in the red Stagecoach strap lines. Busways was eventually dropped with the emergence of the second generation Stagecoach livery.
