In early 2004, Ciara wrote a demo with record producer Sean Garrett, co-writer of Usher's crunk hit "Yeah." After hearing a demo, crunk producer Lil Jon, who also produced and was featured on "Yeah", began to work on the full record, to have it released on LaFace. Originally, Ciara was reluctant to work with the track produced by Lil Jon, reportedly disliking crunk music at first.
