Later in a 2010 interview, Nervo revealed that Rowland's record label were not keen on the song despite their and Rowland's enthusiasm. Consequently, "When Love Takes Over" was shelved until Guetta rediscovered the song when compiling his fourth studio album, One Love. The finished song with Rowland's vocals and Guetta's production was premiered in March 2009 at the Ultra Music Festival in Miami. A month later on 21 April 2009, the single was released in Europe, and the United States. In the UK, the single's release had to be brought forward to 11 June 2009 to combat an "inferior" cover version released on 9 May 2009. Additionally, beginning in July/August 2009, American TV channel Bravo licensed the song for a two-month period, to use for in-house advertising.
