"A Death in the Family" was published when Batman was surging in popularity. Following the success of The Dark Knight Returns and the "Year One" (1987) storyline, monthly sales for Batman were at their highest level since the early 1970s, and Tim Burton's Batman (1989) feature film was in production. DC announced "A Death in the Family" shortly after the release of the critically acclaimed graphic novel Batman: The Killing Joke in 1988; according to author Chris Sims, the Batman letter column immediately "broke out into debate" over whether Jason should live or die.
