To promote the G2, LG attempted to hold a city-wide scavenger hunt in Seoul, South Korea; during a press event at a local park on 9 August 2013, helium balloons (tying in with its "G in the Cloud" advertising campaign) were released that contained 100 vouchers. After the vouchers were scattered through the city by the deflating balloons, LG planned to give away G2s to those who found the vouchers. While only members of the media were formally invited, the event was disrupted by members of the public who learned about the promotion on the internet. As the balloons were released, attendees attempted to use BB guns and other makeshift tools to retrieve them. The resulting quarrel which broke out over the balloons resulted in 20 injuries; following the incident, LG apologized and stated that it would pay for the medical treatment of those injured in the event. LG also called off plans to hold similar events in other South Korean cities.
