Miloš is a semi-retired porn star who lives in Belgrade with his wife, Marija, and their six-year-old son, Petar. His brother Marko is a corrupt police officer who envies Miloš's life and is sexually attracted to Marija. Marija is curious about her husband's feelings towards his past and is concerned about the family's income. Lejla, a former co-star, offers Miloš a starring role in an art film directed by Vukmir, an independent pornographer who wishes to cast Miloš for his powerful erection. Having already caught Petar watching one of his films and not informed of the details of Vukmir's film, Miloš is hesitant to participate and continue his career, but accepts to secure his family's financial future. While meeting Vukmir, Miloš passes a bald man and his entourage, regarding them warily.
