Despite its lead single's humorous theme, Encore explored serious subject matter with the anti-war song "Mosh", which criticized President George W. Bush as "This weapon of mass destruction that we call our president", with lyrics including "Fuck Bush." On October 25, 2004, a week before the 2004 US Presidential election, Eminem released the video for "Mosh" on the Internet. In it, Eminem gathers an army (including rapper Lloyd Banks) of Bush-administration victims and leads them to the White House. When they break in, it is learned that they are there to register to vote; the video ends with "VOTE Tuesday November 2." After Bush's reelection, the video's ending was changed to Eminem and the protesters invading the White House during a speech by the president. Also in 2004 Eminem launched a satellite music channel, Shade 45, on Sirius radio, which was described by his manager as "essentially a destination to get and hear things that other people aren't playing."
