The telenovela initially would be directed by Natália Grimberg and Allan Fiterman, however, after the postponements, both moved to other projects, and were replaced by Jorge Fernando and Marcelo Zambelli. Verão 90 was the last telenovela directed by Jorge Fernando, who would pass away on 27 October 2019, three months after the last episode had aired. The sets of the telenovela were developed by the set designer José Claudio Ferreira, who took six months to produce them completely. The team's main difficulty was to faithfully reproduce the city of Rio de Janeiro in the 1990s, including famous places frequented by young people in addition to typical elements such as yellow pay phones and street signs of the time. Filming began in October 2018, and concluded in June 2019.
