In the United Kingdom, efforts to increasingly limit or eliminate advertising of foods high in sugar, salt, or fat at any time children may be viewing are ongoing. The UK government has been criticized for failing to do enough to stop advertising and promotion of junk food aimed at children.Supermarkets must stop discounting unhealthy foods to tackle child obesity, say MPs The Guardian A UK parliamentary select committee recommended that cartoon characters advertising unhealthy food to children should be banned, supermarkets should have to remove unhealthy sweets and snacks from ends of aisles and checkout areas, local authorities should be able to limit the number of fast food outlets in their area, brands associated with unhealthy foods should be banned from sponsoring sports clubs, youth leagues and tournaments, and social media like Facebook should cut down junk food advertising to children—all are currently just recommendations.'Ban cartoon characters' on unhealthy food, MPs say BBC
