In January 2013, Disney launched the webseries Doof's Daily Dirt on YouTube. In it, the character comments on various Internet memes and pop culture trends, usually long after the subject is no longer of interest or relevance. Subjects have included Facebook, internet scronyms, Lolcatz, bacon-infused products, Psy's "Gangnam Style", One Direction, Carly Rae Jepsen's "Call Me Maybe", Honey Boo-Boo, the Kardashians and the Mayan apocalypse. The webisode series had an original run of 13 episodes and was renewed for a second season, but ultimately ended along with the end of the main series. Disney also started a Twitter account that posts frequently in the character's voice.
