In India, Rajashree's Trust Me was the biggest-selling Indian chick lit novel. The popularity of novels like Trust Me,"Trust Me to spill beans on Bollywood", CNN-IBN, 18 February 2007. Swati Kaushal's Piece of Cake India's Cheeky "Chick Lit" Finds An Audience can be seen in the context of the rise of regional varieties of chick lit.Asha Menon "Indian chick lit?" In an interview with the New York Times, Helen Fielding said, "I think it had far more to do with zeitgeist than imitation." If the chick lit explosion has "led to great new female writers emerging from Eastern Europe and India, then it's worth any number of feeble bandwagon jumpers."Rachel Donadio "The Chick-Lit Pandemic", The New York Times, 19 March 2006. Sunaina Kumar wrote in the Indian Express, "Ten years after the publication of Bridget Jones's Diary, the genre of fiction most recognisable for its pink cover art of stilettos, martini glasses and lipsticks, is now being colourfully infused with bindis, saris, and bangles." Indian chick lit is sometimes referred to as 'ladki-lit'.Sunaina Kumar "The Rise of Ladki-Lit", The Indian Express, 8 October 2006.
