The Legends of Chima product line was based on the storyline of its accompanying computer animated television series that made its debut in 2013. It was produced by M2Film in Denmark and launched on Cartoon Network. Legends of Chima is set in a fantasy world that is inhabited by eight warring tribes of anthropomorphic animals. The associated Lego construction toys were launched to coincide with the U.S. premiere of the series in July 2013.
