The North American market Crown went on sale in October 2022 as a 2023 model year vehicle as a replacement to Toyota's former full-size sedan, the Avalon. Offered only in the Crossover body style and marketed simply as "Crown", grade levels available in the US and Canada are XLE, Limited, and Platinum. The latter is equipped with the T24A-FTS engine and a standard . The North American market Crown does not wear the Crown emblem at the front and the steering wheel; it instead wears Toyota's corporate emblem. It is also not equipped with the full-width daytime running light bar available in the Japanese market model, which is replaced with a chrome piece.
