On January 18, 2017, a video surfaced on TMZ showing footage taken from the set of the film, which shows a male German Shepherd named Hercules being dragged and dipped into rushing water while visibly resisting. After a cut in the video, the next clip shows the dog being submerged in the water at the other end of the tank while a voice on set can be heard shouting "CUT IT!", and various people are then seen rushing towards the dog. The American Humane Association, which ensures that animals are not harmed in entertainment productions, announced that its representative on set had been suspended over the incident, and that the incident was under further investigation. PETA called for a boycott of the film."PETA Calls for Boycott of ‘A Dog’s Purpose’ After Disturbing Video Surfaces", Dave McNary. Variety. January 18, 2017. Accessed January 18, 2017 Actor Josh Gad, who voices the dog in the movie and was not on set during the making of the film, said he was "shaken and sad to see any animal put in a situation against its will." Director Lasse Hallström said via Twitter that he "did not witness" the actions in the video, and was "very disturbed" by the footage. Due to the release of the video, Universal Pictures cancelled the film's scheduled January 19 Los Angeles premiere.
