The broadcaster also began to expand its coverage and ended its relationship with some local channels, allowing Prima to expand using its own infrastructure, still with the obligation to broadcast some regional programmes. In 2001, Prima launched a broadcast from Klínovec, thus increasing its coverage to 72.3% of the country and setting its first records in viewership. New programming would help Prima to become a factor in the ratings, and, by 2003, FTV Prima's broadcasting license was extended until 2018.
