Ferriter worked at Herb Lubalin Associates in New York and was given an opportunity to design new packaging for Hanes' new line of pantyhose. The packaging design was in the form of an egg to promote how compact pantyhose could be and branding the line to rhyme with "legs." Although the concept was initially considered 'a marketing risk' by the board members, the risk turned into a multibillion-dollar enterprise. The design made its way to 70,000 retail outlets, the Museum of Modern Art and by 1978, accounted for 38 percent of Hanes' business. During the 1970s and 1980s the L'eggs egg became a ubiquitous part of the culture, once referred to as the 'marketing breakthrough of the 20th Century.'Providence Journal - - Jul 11, 1991
