After the 1990–91 basketball season, all members of the Sun Belt, except Western Kentucky, South Alabama, and Jacksonville, departed for other conferences. The Sun Belt, including incoming member in the University of Arkansas at Little Rock, then merged with the American South Conference, made up of Arkansas State University, Louisiana Tech University, the University of Southwestern Louisiana (now the University of Louisiana at Lafayette), the University of Texas–Pan American (now merged into the University of Texas Rio Grande Valley), New Orleans (re-joined), Lamar University, and the University of Central Florida. Although the American South was the larger conference, the merged league retained the Sun Belt name. In 1991, the league first began to explore the idea of sponsoring football.
