After graduating from college, Itzler signed with Delicious Vinyl records as a songwriter/artist. He released his debut album Thirty Footer in Your Face using the pseudonym Jesse Jaymes in 1991. He co-wrote songs for various artists including Tone Lōc. His first released single "College Girls (Are Easy)" while not ranking on the Billboard Hot 100 chart did become a club anthem. This was followed by his second single "Shake It Like A White Girl", which did reach 74 on the Billboard Hot 100 chart in 1991Billboard Hot 100 Original: Week of February 01, 1992, Referenced: February 22, 2011 and was featured in the soundtrack of the 2004 movie White Chicks. In 1992, Itzler wrote and sang the New York Knicks theme song "Go NY Go" as well as original songs for more than 50 other professional teams. Itzler wrote and sang the Emmy Award-winning song "I Love This Game" and also produced the theme song for Inside the NBA. Itzler is credited with campaigns for Foot Locker and Coca-Cola.Executive Transactions. Street and Smith's Sports Business Daily. November 1, 2001. accessed February 9, 2016
