NTENT applied the contextual ad platform technology from Firstlight ERA, a key component of its technology stack to enter the advertising sector. Utilizing semantic analysis and advanced targeting capabilities, NTENT partnered with digital publishers, brands, and marketers Meredith Corporation, NBC, Scripps, and Viacom to launch a native, contextual ad platform that automatically matched advertisements to the concept of an article without the need for complex keyword management, thereby providing end-users with a native advertising experience.
