The 2010–11 season was Port Vale's 99th season of football in the English Football League, and third successive season in League Two. Vale enjoyed a solid start to the campaign, looking like good prospects for promotion. However Micky Adams left the club in December to take charge of Sheffield United, leaving the promotion push to be finished by new man Jim Gannon. Gannon's traumatic reign ended after just two months; his exit confirmed after players, staff and fans turned against him. Vale exited the FA Cup at the Third Round, and left both the League Cup and the League Trophy at the Second Round. In the background, numerous groups and individuals expressed their willingness to purchase the club. The board turned away these investors – to the anger of some fans, who formed a 'Black and Gold' campaign demanding that the club be sold.
