However, even before launching, the legal fees and added costs associated with the prolonged construction had prompted McMeans to reduce the number of jobs at channel 65. Even after the station finally got on air, the financial picture did not clear up for Renaissance Broadcasting. The company missed loan payments to its primary lender, Girard Bank, and to the city of Vineland, with McMeans citing cash flow problems. The TelePrompTer Corporation cable systems resisted carrying the station—even in Vineland itself, where it had to by law—because it feared competition from WHT, opting to wait for an expansion of channel capacity to add WRBV. McMeans then sued all 20 cable systems in the channel 65 coverage area.
