Reynolds and Reynolds is a software and document printing company that primarily serves the automotive industry. It develops and markets the ERA and POWER suites of auto dealership management systems. Its software is used for inventory, accounting, contract documents and other business logistics. For example, one Reynolds application called AddOnAuto can visualize what a car will look like with accessories, while docuPAD adds a touch-screen on top of a desk that customers use to go through vehicle sales paperwork and interact with options. Reynolds also provides paper business forms, consulting and training. It provides some software and services to other industries, like medical and insurance. Its customer service has been recognized with awards like the STAR (Software Technical Assistance Recognition) Award from The Help Desk Institute. It is one of the three largest vendors in the dealership management software segment.
