Under the competition, Isracard blurred out her local brand and started marketing more and more cards that were identified as MasterCard cards; Alternatively, it first began to issue local cards under an international brand – American Express (for Bank Hapoalim), since the company is still the only clearer of its vouchers, so it is still the largest credit card company in Israel and operates more voucher brands than any other of its competitors: Isracard (exclusively), MasterCard (which absorbed Eurocard in the global level in 2002), Visa and American Express. The company clears vouchers under these brands as well as the Japanese brand JCB's cards.
