Originating with the Fforde Ffestival in September 2005, the Fforde Ffiesta (cf. Ford Fiesta) is an annual event built around Fforde's books and held in Thursday Next's home town of Swindon over the May bank holiday weekend. People travel from afar to take part in a wide range of events, including a reenactment of the gameshow Name That Fruit, Hamlet Speed Reading competitions, and interactive performances of Richard III.
