In an interview, Chang Kim said that their revenue model of providing a few free chapters then requiring payment to continue means that works that grab readers immediately are preferred, saying, “In print, stories can have a slow buildup, but our series need to hook readers from the first chapter, because people are quick to decide if a story is for them or not.” Tapas provides assistance for creators to optimize their work for the audience, including formatting stories to ensure they work best when read on phones. The website has formed an interactive community, with fans discussing the comics and some creators asking for fan feedback.
