The website, as well as the biography of Benjamin Breeg, was completely fictional, and was later found to have been created by the band to increase publicity since they knew that fans would research the name trying to figure out who the character was. The date that the cousin and the informant were supposed to meet was none other than the date of the single's release. The website – which has since been taken down – sported an image that was allegedly painted by Benjamin Breeg himself. This was a dead give-away for fans who recognized that it showed none other than Eddie, the band's mascot, easily discernible by Eddie's one red glowing eye which he has had since the album Somewhere in Time. There is a snapshot available from the old website where is possible to see Benjamin Breeg's alleged painting, dated back to November 4, 2006.
