These deities are primarily worshipped by agrarian communities. Unlike the Vedic traditions, these deities generally do not abide in temples, but in shrines in the open. These gods are primarily worshipped through festivals throughout the year, during important occasions like harvest or sowing time. To propitiate these gods, the villagers make sacrifices of meat (usually goats) and arrack, which is then shared among all the village. In addition, the mantras are not restricted to Sanskrit and are performed in Tamil. Worship of these deities is oftentimes seen as the modern continuation of the Dravidian folk religion followed before the Indo-Aryan migration into Indian subcontinent. Similar practices exist among the Kannada and Telugu non-Brahmin castes and Dravidian tribes of Central India.
