Starting in 2016, Air Jordan became the sole equipment provider for the Michigan Wolverines football team.Michael Jordan welcomes Michigan as first ever Jordan Brand football client on mlive.com, August 13, 2015 This marked the brand's first venture into a sport besides basketball. As of 2023, Air Jordan is the equipment provider for the North Carolina Tar Heels, Oklahoma Sooners, Florida Gators, and UCLA Bruins football programs.Florida makes big move joining Jordan brand's growing college football footprint on CBSSports.com, December 6, 2017
