Despite a promising young roster, the Stars were more or less an afterthought in a market whose first choices were the Los Angeles Lakers and UCLA Bruins; they only averaged 2,500 fans per game. In March 1970, Kirst sold the team to Colorado cable TV pioneer Bill Daniels, who moved the team in June to Salt Lake City as the Utah Stars for the 1970–71 season. Zelmo Beaty suited up for the team and they finished second in the Western Division with their best record yet at , one game behind the Indiana Pacers.
