Leading up to the new album's release, the band toured the U.S. with Deftones in May 2016 and performed sporadic mid-year festival dates, including This Is Hardcore in August. In October 2016, the band released a new single, "Forever." It was revealed to be the title track to their third album, Forever, which was then set for release in early 2017. Following the release of the initial single, the band released an animated music video for "Kill The Creator" in December 2016, as well as two further promotional singles, "Ugly" and "Bleeding in the Blur," in January 2017, prior to the album's official release date of January 13.
