Pérez Prado's popularity in the United States began to wane by 1960, with the new decade giving way to new rhythms, such as rock and roll and changing trends in pop music. His association with RCA Victor ended in the mid 1960s, and afterward his recorded output was mainly limited to smaller labels with limited distribution mostly in Latin America and recycled Latin-style anthologies. After returning to Mexico, he had a final hit there with the self-penned danzón "Norma, la de Guadalajara", which topped the Mexican charts in 1968.
