Owing to her background in commercial, marketing and communications, Goldschmidt was appointed as CEO of the World Surf League in July 2017. At the time of her appointment, the WSL's lead investor, Dirk Ziff, described Goldschmidt as “exactly what the league needs”, and that her “experience, strong leadership and winning and inclusive management style” would “further elevate the league and grow engagement among fans around the world.” Despite a lack of practical surfing experience, Goldschmidt still succeeded in carving a new path for the sport.
