In August 2014, Sitaraman enrolled at the University of Arizona under the Flinn Scholarship. Within two years, he graduated with a Bachelor of Science degree in Molecular & Cellular Biology, along with a minor in African American Studies. Sitaraman would later explain in an interview, "None of this was part of the plan. I was a pre-med student; entrepreneurship wasn't even in my vocabulary." Sitaraman co-founded KorkBoard, a digital event bulletin mobile app striving to build stronger campus communities. Following the launch on the Apple Store for iOS, the startup was accepted to the Thryve Incubator Spring/Summer 2015 Cohort in Tucson, Arizona and the Facebook FbStart 2015 Cohort.
