The European Campaign for Safe Road Design aims to influence the European Union to make safe road design a European transport priority and save unnecessary deaths on Europe's roads. The campaign is a partnership between 28 road safety stakeholders from across Europe, claiming that a formal safe road infrastructure initiative could reduce the number of killed and seriously injured by 50,000 per year in less than a decade, saving 0.5% of GDP - €50 billion, saving at least 300 deaths and serious injuries per day. The European campaign builds on the UK Campaign for Safe Road Design which has worked to influence the UK government since 2008.
