The Confederation of European Paper Industries (CEPI) has published reports focusing on the industry's environmental credentials. In 2002, it noted that "a little over 60% of the pulp and paper produced in Europe comes from mills certified under one of the internationally recognised eco-management schemes".Paper Online "Environmental Reports" Retrieved on 2010-02-04 There are a number of ‘eco-labels’ designed to help consumers identify paper tissue products which meet such environmental standards. Eco-labelling entered mainstream environmental policy-making in the late seventies, first with national schemes such as the German Blue Angel programme, to be followed by the Nordic swan (1989). In 1992 a European eco-labelling regulation, known as the EU Flower, was also adopted. The stated objective is to support sustainable development, balancing environmental, social and economical criteria.
