In the 2011 book MTV Ruled the World: The Early Years of Music Video by Greg Prato, Angelus discussed the video. "'Jump' really was just about personality, really. It was a very simple video. We shot it for nothing. David wanted to incorporate his karate-flipping - that he loved so much - into the whole thing. The initial concept was just to film them in a very simple live setting, and let the personalities show through. We did it very quickly. Seriously, I think that we probably spent more money on pizza delivery than we did on the video itself. But that was the intention - make it a very intimate, personal feeling, with a very big band."
