An accompanying lyric video for "It Don't Matter" was uploaded to Alok's YouTube channel on 7 May 2021, having been edited by Sergio Twardowski and featuring motion lyrics programmed by Brandon Ventura. Note: Open the description for credits. The clip also includes footage of the artists travelling around the world for concerts prior to the COVID-19 pandemic, prompting Strange to notice their "joy... of touring and performing for people". For further promotion, Inna performed the track live during her Summer Live Sessions series on YouTube on 17 August 2021, and at the 2021 Untold Festival with Alok in October 2021.
