Since the 2012 Summer Olympics, the town has become increasingly popular mostly as a result of gentrification. Local property prices increased at a high rate of 22.3% from 2013 to 2014, compared to London's average of 17.8%. It has turned Walthamstow into a 'trendy' town similar to Shoreditch. The leafy Walthamstow Village in particular has become sought-after by buyers.
