The mall first opened on August 3, 2001, with about 75% occupancy and four anchor stores. It faced several challenges from the beginning. The luxury mall opened shortly before the September 11 attacks when nationwide retail sales slowed considerably. Stonebriar Centre previously opened less than a year before on August 4, 2000, just a few miles north in nearby Frisco. Stonebriar was also considerably larger, offered more amenities and entertainment such as a movie theater and ice rink, and offered a wider selection of shops and restaurants with broad appeal. The collapse of the telecom corridor to the east of the centers trade area further hampered the mall’s performance.
