Well known sports and tennis writer, Jon Wertheim praised the event in one of his SI.com mailbag entries, "Here it is, early March, traditionally, a time in the sports calendar when tennis is off the radar. And—as was the case last year when Federer played Sampras—tennis not only gets some buzz, but also 12,000 or so fans on the East Coast (and a few hundred thousand with HBO) can watch the sport live. The players get some extra cash, as well as a chance to penetrate the New York market, not insignificant if you're trying to build Ivanovic as a global star. The USTA wisely used the occasion to market the sport nationwide. BNP Paribas gets some value for their tennis investment. Everyone comes away happy. Here's hoping this is an annual event. Maybe next year you combine genders?"The value of exhibition play, how big is the Venus purse and a logo
