There are several areas where data could potentially be abused by the application knowing the rider's location. Since trip data is collected, if the ride-sharing company has partnerships with corporations, their partners can use the data to predict future locations and be able to pinpoint an individual's interests and market towards them. Corporations can collect information on what types of stores and what brands are most often visited by a user and can build an online profile, which is traceable. This can also relate to advertising companies, which can target personal interests and alter their online interactions to start showing ads that are catered and specific towards where the user has visited. *citation*
