Groundbreaking was held on April 20, 2017, for the construction of a new performing arts center, the Buddy Holly Hall of Performing Arts and Sciences, a downtown $154 million project that opened in January 2021. Holly Hall will also have concession sites and a bistro with both outdoor and indoor dining. United Supermarkets has been named the food and beverage provider. Thus far, the private group, the Lubbock Entertainment and Performing Arts Association, has raised or received pledges in the amount of $93 million. The Lubbock Independent School District and Ballet Lubbock also support the project.
