Media General acquired Park Communications and WJHL in 1997 and dropped its longtime brand of "TV 11" in favor of "NewsChannel 11". The station began broadcasting a digital signal on UHF channel 58 in 1998. In May 2009, WJHL switched its branding from "NewsChannel 11" to "11 Connects." WJHL reverted to the NewsChannel 11 branding in October 2012.
