In 1987 Feldman joined together with ex-Christie's President, Géza von Habsburg and others to form Habsburg Feldman SA. Headquartered in Geneva, Switzerland, it held major auctions in paintings, watches, jewellery, art-deco, art nouveau and objets d'arts in centres all over the world. Ranked as the world's third biggest auctioneer [by volume of sales],Annual Report 1988/89 – Habsburg, Feldman Holdings Ltd the company established world records selling a Patek Philippe watch "Le Calibre" at 5 million Swiss francsHF Geneva, 9 April 1989 – Lot 301 and "La Rhubarbe",HF Geneva, 27 June 1988 – Lot 21 a piece of Galle glass at 1.5 million Swiss francs in 1988. Feldman also established a new record for a painting by Marc Chagall at US$4.62 millionHF New York, 8 May 1989 – Lot 41 in the same year. In 1990 Feldman left the company over differing views with his associates regarding business strategies.
