Trippie originally teased the track on Instagram in December 2020. Later, an edit of the song containing Playboi Carti's vocals from "Want To" (his leaked collaboration with the late Juice WRLD) atop the song's beat, went viral on TikTok. The popularity of the edit led to Trippie asking Carti to feature on the track. The cover art and release date were revealed on May 3, 2021. The song's title also became a motto on Trippie's social media posts.
