In 1899 Adolf joined his father's company, Daimler-Motoren-Gesellschaft (DMG), which had been founded in 1890. There he helped develop the Mercedes brand. He and his brother Paul Daimler adapted a three-pointed star to represent the company and trademarked it in 1900. Their father had once used such a symbol to mark the family's house on a postcard depicting a view of the town of Deutz. Adolf became chief engineer in 1900 and deputy board member in 1904. In 1907, he was appointed Chief Operating Officer and appointed to the Board of Directors. After a long illness, Adolf died on March 24, 1913, in the university town of Tübingen. His funeral was held on March 26, 1913, at Uff Cemetery in Bad Cannstatt, where his father had already been laid to rest a few years earlier. His funeral was attended by a number of industrialist dignitaries, including Robert Bosch.
