In the late 1980s, Sanders created an allegorical picture book entitled The Big Bear Aircraft Company, with the subheading "A book for the big retreat" clarifying that it was created for a Disney offsite event. The Big Bear Aircraft Company is a thinly disguised version of Disney itself, and the book is critical of the creative process at the company, which prioritized "big ideas, figuring they will be big successes" and noted that if proposed aircraft (i.e., movie ideas) "don't look the same as the ones [that were] built before, [the boss, Big Bear] gets uncomfortable." After handing each idea pitched by the "visual engineer" to a writer who "likes airplanes" but "has actually never worked on one before, and couldn't tell you for sure what makes one fly", the story states the assigned writer "is guaranteed of making the same mistakes every time. He will make his airplane look like every one he's seen before ..." In the end, the head of the company, Big Bear, gets an airplane that is "a lot like last year's; not very inspiring and not very memorable. But people bought it before, and they'll probably buy it again. By playing it safe, he's insured his company's survival." However, since it is not the only aircraft company, these policies are destined to leave the company vulnerable to more imaginative competitors "with its wings of good reputation all shot off." The story concludes that Big Bear should instead give the visual engineers "the two things they need to do their job: Bear's trust and time" to allow smaller, more innovative ideas to flourish. Years later, to explain his motivation regarding the piece, Sanders wrote about his concern over "the ever-growing complexity of our films, and what I saw as an emerging pattern they were all cut from", citing the example that during the story development for Mulan, one of the major concerns was the manner of the villain's death rather than the idea that the villain had to die at all. This in turn motivated him to develop Lilo & Stitch, which he summarized as "a story about a villain who becomes a hero."
