The creative idea behind the newest concept of the Audimas retail stores is a loft with a view combining so called "home" and "action" areas. The facade and the entrance should welcome the shopping centre visitors to come and visit Audimas store. The facade of the store should communicate the brand changes to the visitors. The facade signboard is made of bamboo wood with LED lighting and TV screens (Digital SignageNews: Audimas Sportswear Stores with Hansab Digital Signage Solutions , The official website of the Hansab Group. Retrieved 11 February 2015.) presenting seasonal communication. To realize the "Window with a view" store interior idea, the back area of the retail store is equipped with a plant wall. This is how the company illustrates its marketing idea of the synthesis of the natural and the technical. An important highlight of the store interior is a wall of changeable color which should serve as a background for mannequins wearing brand's new collection items, as well as LED lighting. These details is intended to help communicating Audimas new season's updates to shopping centre visitors before they actually enter the store. The interior of the central store area (or the "home" area) illustrates the home interior. The sales equipment should remind the customer a large closet. The central displays of the sales floor is installed using home-like elements, carpets, armchairs, picture frames and shelves. Such composition is supplemented with natural looking mannequins. The "action" area of the new concept Audimas retail store includes items that should stimulate customers desire to travel. Each store is equipped with a different item stimulating visitors this kind of desire. That is another marketing way Audimas chooses to attract visitors to its products and increase retail sales.
