The Mission District in the San Francisco Bay Area is a historic transit hub for the Chicano and the Latino community, especially on the 16th Street BART Plaza. An atmosphere like a public market with live music and food trucks, it is also a commuting point for public transportation, which primarily serves low-income working-class people. The majority of the residents that live in Mission District are of minorities and low-income families and uses this useful and open hub for gatherings and doing local businesses like food trucks. However, because of the Dot-Com Boom that occurred in the 1990s and the rise of technology and social media, major technology companies like Google and Facebook have moved up their offices to places like Silicon Valley, south of the bay, that have now become the hot spot for tech companies. The Mission has felt the downstream effects of this demographic shift acutely. The intense surge in demand for housing and low supply of available housing has placed upward pressure on rents in transit hubs like the Mission, leading to gentrification and the displacement of families and small businesses. However, many residents protested and engaged in activism. They created a group called the "Plaza 16 Coalition" in response to the gentrification and the new zoning law, the "Eastern Neighborhoods Plan". They advocate for affordable housing, opposing market-rate developments and the luxury developments.
