In 1958, Daly signed a contract with the R.J. Reynolds Tobacco Company to do television commercials for Camel cigarettes. He served as the Camel representative for seven years, being flown by Reynolds throughout the United States to be filmed smoking a Camel cigarette at various locations.See, Carolyn. (1970, February 21–27). "Nothing Personal: James Daly will talk about anything – except himself". TV Guide. pp 26–30.
