Acknowledging the need for an urban oriented radio station in west Michigan, in 1993, the station evolved into WMHG ("Magic 108"), playing urban contemporary music. The station at this time was owned by Goodrich Radio. WMHG upgraded its signal to 15,000 watts and would reach as far as Grand Rapids and south towards Kalamazoo County. Some D.J.s at "Magic 108" i.e. [D.J. M] who would later work at sister WSNX had local mix shows in attempts to bring strong ratings to 'Magic 108". WMHG would become West Michigan's first and only FM R&B radio station which could be heard from North of Muskegon to Near Kalamazoo. In recent years, WVIB and WUVS-LP, both FM stations, have filled the hole for urban radio in the Muskegon market.
