In August 2013, Juicy J announced via Twitter that he would give out a $50,000 scholarship for the girl who can twerk the best. The competition is inspired by the track "Scholarship" on his third album Stay Trippy, which contains the lyric "Keep twerking baby, might earn you a scholarship." In early September 2013, a video titled "Worst Twerk Fail EVER - Girl Catches Fire!", began circulating around online; the video went on to become viral with over 9 million views, and received media coverage. The following week, American comedian and television host Jimmy Kimmel revealed the video was a hoax that he and his team had devised, on Jimmy Kimmel Live!. In April 2014, the video won the Webby Award for best viral clip of the year.
