Despite hit filmed programs such as I Love Lucy, both William S. Paley of CBS and David Sarnoff of NBC were said to be determined to keep most programming on their networks live.Boddy, William (1993). Fifties Television: The Industry And Its Critics. Urbana: The University of Illinois Press. Filmed programs were said to be inferior to the spontaneous nature of live television. Thus, NBC and CBS continued to schedule many live programs, including two new 1953 fall NBC series The Dave Garroway Show and Bonino. According to Brooks and Marsh (2007), Garroway's show "was faced with overwhelming competition from Mama and Ozzie & Harriet, which were running opposite on CBS and ABC, and it only lasted a single season". Bonino did not even last the full season. CBS had more luck with new live programs Person to Person and My Favorite Husband (which would later make the switch to film).
