Michael Kim, who specializes in designing software to influence behaviours, critiques the FuelBand as not being sustainable in the long haul, saying, "Points and badges do not lead to behavior change." On the other hand, a nutritionist professor at Ryerson University (now Toronto Metropolitan University) is quoted as saying, "Anything that motivates exercise is a good thing, it could be really useful for people that need the support", and despite finding the FuelBand a useful tool for maintaining a healthy and active lifestyle, she also points out the FuelBand neglects to take into account food energy intake.
