On 20 November 2012, Pitman returned to Bournemouth on a loan that would become a -year deal when the transfer window opened again in January, and reunited with Howe. Four days after his return, he came on as a 73rd-minute substitute for Matt Tubbs away to Bury and scored an added-time equaliser to ensure a 2–2 draw at Gigg Lane. On 26 January 2013, he scored all of the Cherries' goals in their 3–1 home win over Crewe Alexandra, two of which were penalties, and was substituted so that he could receive a standing ovation. He finished the season with a streak of nine goals across eight consecutive games, concluding on 20 April with one in a 3–1 home win over Carlisle United that won promotion to the Championship.
