The media began to run various accounts of Penn State culture, as well as the prominence and power of football and of Paterno within it. Former Penn State employees, including a former vice president of student affairs Vickey Tripone, and former football grad assistant Matt Paknis himself a child abuse survivor who admitted he noticed but failed to report Sandusky's behavior stepped forward to critique the influence of the school's football program. Further stories detailed the loss of sponsorships, the damage to Penn State's merchandise sales, brand, student admissions, and the impact of the scandal on recent graduates.
