For the first time in 1996, the Bundesliga was given its own logo to distinguish itself. Six years later, the logo was revamped into a portrait orientation, which was used until 2010. A new logo was announced for the 2010–11 season in order to modernise the brand logo for all media platforms. To celebrate the 50th anniversary of the Bundesliga, a special logo was developed for the 2012–13 season, featuring a "50" and "1963–2013". Following the season, the 2010 logo was restored. In December 2016, it was announced that a new logo would be used for the 2017–18 season, modified slightly for digitisation requirements, featuring a matte look.
