Postmodern scholars argue that society itself both defines and constructs reality through experience, representation and performance. From the 1970s onwards, the concept of performance was integrated into a variety of theories in the humanities and social sciences, such as phenomenology, critical theory (the Frankfurt school), semiotics, Lacanian psychoanalysis, deconstructionism and feminism.McKenzie (2005) The conceptual shift became manifest in a methodology oriented towards culture as a dynamic phenomenon as well as in the focus on subjects of study that were neglected before, such as everyday life. For scholars, the concept of performance is a means to come to grips with human agency and to better understand the way social life is constructed.
