In 2001, the NBA launched NBA Rhythm ’n Rims as a traveling basketball and music event in partnership with Yahoo!. On the road for six years, NBA Rhythm ’n Rims featured musical performances by popular recording artists, including Cee-Lo Green in 2002, MC Lyte in 2003 and Nappy Roots in 2004. During its time on the road, NBA and WNBA players and NBA Legends made appearances. The event was re-launched as NBA Nation in 2007.
