As with Zürcher Anzeiger, subscribers to In freien Stunden automatically received accident insurance together with the magazine. This time, the growth in the number of subscribers allowed the publication to improve the level of insurance coverage, as well as the terms and conditions. Conzett & Huber was quickly inundated with questions about insurance coverage. To ensure that readers received a high level of customer service, Conzett hired an employee dedicated to answering letters from subscribers. The publication also used audience surveys to clarify the needs of its readership, an innovative approach at the time.Treichler, p. 65. In response to numerous requests from the French-speaking part of Switzerland, Conzett & Huber started a similar French language magazine called Lectures du foyer. By 1914, Conzett & Huber had two dozen employees.Treichler, p. 62. With a circulation of 40,000, In freien Stunden had become the most widely read family magazine in Switzerland.
