Burnley first mentioned Ember as the album's name in October 2017, with a more formal and widespread announcement, along with a tentative release date of the second quarter of 2018 occurring in December 2017, later confirmed to be on April 13, 2018. The album's first single, "Red Cold River" was released on January 5, 2018, with a music video later released two weeks later on January 18. After two weeks, the song had peaked at number five on the Billboard Hot Rock Songs chart, and number 21 the Billboard Mainstream Rock Songs chart. The band released a string of promotional songs prior to the album's release, including "Feed the Wolf" on January 25, 2018, "Blood" on February 22, "Psycho" on March 23, and "Save Yourself" on April 5. "Torn in Two" was released alongside a music video on the album's release date, April 13, and was sent to radio as the album's second official single on May 29. On December 13, the band released their music video for the song "Tourniquet". On December 18, 2018, "Tourniquet" was released as their third single.
