In December 1935, WLVA moved to a new building in Lynchburg and boasted a "selling staff" of 12, headed by Glenn E. Jackson. At that time, Jimmy Moore was director of programs; Al Heiser was chief engineer, and Jim Howe was head of continuity. In late 1939, under president Edward A. Allen, WLVA acquired station WBTM (Danville, Virginia). On January 1, 1940, the two joined together to form the fledgling Piedmont Broadcasting System. Each station took turns originating programs that were heard over both simultaneously. The network expanded in late 1940 to include station WSLS (Roanoke, Virginia). When Glenn Jackson, after 13 years at WLVA, killed himself at age 33 on April 9, 1942, the news was reported in Variety
