During the 2013–14 Euromaidan anti-government protests, Akhmetov became a target of protest as he was seen as a symbol of oppression. In December 2013 protesters picketed his residence in London on several occasions, urging him to cut ties with incumbent president Viktor Yanukovych. In response, Akhmetov issued a statement condemning police brutality. On 31 December, Akhmetov reprimanded a group of protesters in public near his home in Donetsk.
