During this time frame, an angle began in which Colón began pursuing the ownership of WWC. This led to the creation of the Carlito Caribbean Company (CCC), which acquired power when Rivera defeated Victor Jovica following a Huertas González heel turn to force him to sell WWC's stocks. Despite Rivera's involvement as a favored heel, Colón was booked in a spot where the new CCC management turned on him. The ownership of WWC was to be decided in a match between Huertas González and Colón Sr. held on June 29, 2013, at Summer Madness in which CCC lost its bid. In the same event, Colón faced Rivera for the first time, dominating throughout the match but losing after being sprayed in the face with "green mist". On July 13, 2013, he won a rematch by countering this same tactic. On August 18, 2013, Colón issued an open challenge for Aniversario 40, calling himself a "Puerto Rican icon". The following week the challenge was accepted by Sting, a former WCW and TNA world heavyweight champion commonly known as "The Icon". When Colón was preparing to finish the match with the Back Stabber, a masked wrestler known as Rey Fénix intervened and costed him the match. Since that mask was usually worn by Ray González, he began pursuing a match against him. On November 16, 2013, Colón defeated Fénix in a Hair vs. Mask match that served as the main event of Crossfire. However, when Rey Fénix unmasked, he was Ricky Santana instead of González.
