On 19 March 2020, the broadcaster announced that they had internally selected Tornike Kipiani to represent Georgia in Rotterdam. Kipiani worked with Georgian producer Aleko Berdzenishvili to record his song at the Bravo Records Studios in Tbilisi. The song "You", written and composed by Tornike Kipiani himself, premiered on 15 March 2021 together with the music video on the GPB First Channel programme , hosted by David Aladashvili and Natalia Kutateladze. The music video was directed by Kipiani and Temo Kvirkvelia.
