Donaghy's goal is to lead "the General" and become CEO of General Electric, like his mentors Geiss and Jack Welch. This appears to become impossible in 2010 when he learns from his girlfriend Avery that Philadelphia-based cable company Kabletown has bought NBC from GE. At first, Jack doubts the story because he hasn't heard anything, but then he finds out from Welch that the sale is happening and that Geiss is dead. Jack connects with an old colleague from GE who left to join Kabletown, and discovers that NBC's new owners don't make anything, they get over 90% of their revenue from men ordering porn on demand. This worries Jack, until he has an idea for Kabletown to create "porn for women," essentially women paying to have men on their TV screens listen to them talk and nod approvingly.
