After nearly a year of being released, the song started gaining traction on the social media platform, TikTok, after being included in a fan-made mashup along with the song "Still Don't Know My Name" by British musician Labrinth. Consequently, the song later received playlist support on streaming services such as Apple Music and Spotify, with the song being added to the biggest playlist on the latter's platform, "Today's Top Hits". "Feel Something" was serviced to American Top 40 and hot adult contemporary radios on September 15, 2020.
