On September 30, 2019, at 5PM, after playing "Addicted to Love" by Robert Palmer, KOAI changed its format from classic hits to a new format concept for baby boomers developed by veteran radio programmer John Sebastian. It originally blended pop, rock, soul, and country from a seven-decade span and branded as "The Wow Factor". The first song on The Wow Factor was "Ride My See-Saw" by The Moody Blues.The Wow Factor Debuts in Phoenix Radioinsight – September 30, 2019First Listen: KOAI (The Wow Factor) Phoenix Radioinsight – October 2, 2019
