Though a manager and not a player, Mourinho has often been referred to as a galáctico. He was in high demand as a football manager for his past successes, having earlier in his career led an unfancied Porto to consecutive European trophies, then at Chelsea and Inter took underachieving squads to domestic and European successes. While Real Madrid wanted to make his arrival a media frenzy, Mourinho vetoed the club's plans which supposedly would have involved a giant catwalk or parading a massive white shirt across the pitch. Florentino Pérez was absent during the simple media presentation announcing Mourinho's appointment; only director general Jorge Valdano, the media and Mourinho were present. This suggested an apparent power shift, with Real Madrid "having at long last allowed a coach [Mourinho] the freedom to build the squad".
