The new, popular and lucrative card market coincided with the end of Greenaway's formal training. Greetings cards first appeared in the 1840s, and by the 1860s the market exploded.Rudikoff, 409 Card maker Marcus Ward & Co hired Greenaway in 1871 on a freelance basis. With its reputation for quality work, the Belfast firm was one of the pre-eminent Victorian era card printers. Her designs sold well and they said of her work that “her special talent was in the direction of costume figures and dainty colours.”Devereux, 60 Her cards sold well, and early Valentines sold 25,000 copies in weeks.Spielmann, 48
