Akalın's eleventh studio album, Ateş (Fire), was released by DMC on 18 April 2019. The album's first music video, "N'apıyorsan Yap", was released on 19 April 2019, four days prior to the album's release on digital platforms. It was followed by music videos for the songs "Ağlar O Deli", "Esiyor" and "Yekten". In December 2020, Akalın launched her own cosmetic collection under the name DA.
