In an effort to support Because I Can, Rose embarked on the Chicks with Attitude Tour in 2004. The tour had 19 North American tour dates, launching on August 4 in Chicago and concluding on September 3 in Washington D.C. Maybelline sponsored the tour, in which the company promoted their relaunch through having the Maybelline logo appear on signage and offering makeovers at tour venues. When asked about the Maybelline sponsorship, Rose stated that she is grateful for the support as "some people tour without [a marketing vehicle], but that means less ads and less money". Throughout the course of the tour, Rose performed alongside other acts such as Liz Phair, The Cardigans lead singer Nina Persson, and Charlotte Martin.
