The Balducci family patriarch, Louis, an immigrant from CORATO, Italy, began his family's career in the New York City food trade by selling fruits and vegetables from a pushcart in Greenpoint, Brooklyn between 1914 and 1925. The family returned to Italy in 1925, returned to the United States in 1939 and in 1946 Louis and his wife Maria opened a fruit stand at the corner of Christopher Street and Greenwich Avenue in Greenwich Village. In 1972, they moved across Sixth Avenue into a storefront at Sixth and West 9th St.
