In 2003, the slogan was modified to "Wyoming's Best Rock," while the format continued to be a mix of classic and new rock. Most of the programming on KZWY remained locally generated, but some nationally syndicated weekend shows were added including The Beatle Years, Flashback, The House of Hair, The Tour Bus and Harddrive. In 2012, Lovcom, Inc. signed on KOWY at 102.3 FM, and the Adult contemporary format which had been airing on KLQQ-HD2 (and translated on K240DW at 95.9 FM) was moved to this new station. "Magic 95.9" became "Magic 102.3." Meanwhile, the hybrid rock library on KZWY was split into two distinct formats. At the end of May 2012, KZWY began airing a straight classic rock format with an accompanying slogan change to "Wyoming's Classic Rock," while the new rock was moved to the newly available KLQQ-HD2 (and corresponding translator), which was relaunched as an Active Rock station branded "95.9 The Edge."
