The premise was to enable movers, once they had delivered a shipment, to obtain profitable tonnage to haul on the return trip, instead of operating an empty van. When similar return shipment companies began appearing around the country, the Cleveland firm adopted the distinctive title, "United Van Service." The Depression spelled disaster for the fledgling firm, as United found itself unable to keep up service with depleted revenues, and many agents broke away to operate independently. In June 1933, United Van Service was dissolved, and its assets and liabilities were transferred to a new entity incorporated as United Van Lines. The new firm prospered and, in 1941, moved its headquarters to Fenton, Missouri, even though the company website states that the headquarters is in St. Louis. Fenton, Missouri, is a suburb of St. Louis, Missouri.
