Known first by its translator call letters and then as "WELY-TV", the station became known as WEYB-LP on December 5, 1995. However, some cable systems continued to carry Fox programming not through the local station but via Foxnet. Additionally, channel 56 itself served only Florence; Myrtle Beach viewers tuned to WSFX-TV in Wilmington, North Carolina, while far southern portions of the market received either WTAT-TV from Charleston or WACH from Columbia.
