The most readily identified symbol of Texas Tech is the Double T logo. The logo, generally attributed to Texas Tech's first football coach, E. Y. Freeland, was first used as decoration on the sweaters for the football players. The Double T existed in its original form as an official logo from 1963 to 1999 and was updated in 2000. The new logo maintains the original promise but incorporates three-dimensional bevelling effects coupled with white trim.
