The station was acquired by former New Hampshire senator Gordon J. Humphrey, alongside business partner George Stevens, for $830,000 in 2004; former owner Bailey cited the sale as a "golden opportunity" even though he had owned the station just 18 months. The transaction separated WKXL from operational control of WTPL; Arnie Arnesen's talk show would move solely to WTPL, while the Fisher Cats remained on WKXL.
