Kid Rock titled the album The Polyfuze Method after a line in a HairClub commercial. He intended to film a music video for the song "Prodigal Son", but Continuum Records dissuaded him against doing so, in favor of a video for the more commercial-sounding "U Don't Know Me", which the label had put out as a single and on the album without Kid Rock's knowledge or approval. The video cost $30,000 to produce. With the production of the "Back from the Dead" music video, Kid Rock was given more creative control, being allowed to produce and direct the video. At $1,500, the video also cost less than the "U Don't Know Me" video. After signing with Atlantic Records, Kid Rock licensed The Polyfuze Method to the label. The album was not offered for sale when Kid Rock's catalog became available on iTunes.
