One of Spin Master’s most successful toy lines, Bakugan, was launched in 2007. The Bakugan brand started out as an inventor’s sketch of a ball that could be opened to reveal a character inside, evolved into a television series and a video game, and went on to become a phenom in countries around the world. Working with Sega, TMS, Japan Vistec, Corus Television, and Nelvana Entertainment, Bakugan was Spin Master’s best example of the strength of partnerships, instituting a revenue sharing model that is now a pillar of the company’s success.
