The same advertising agency that represented Hellmann's Mayonnaise also served as the representative for Bristol-Myers' Sal Hepatica laxative. So on January 3, 1934, The Sal Hepatica Revue was born. Edmund "Tiny" Ruffner from The Salad Bowl Revue rejoined Allen as announcer, as well as the Ferde Grofé Orchestra and actors Minerva Pious, Jack Smart and Allen's wife Portland Hoffa all rejoining Allen on Sal Hepatica.
