In 2018, Roe was the senior strategist for Ted Cruz’s successful U.S. Senate re-election bid. Roe consulted on Martha McSally’s unsuccessful campaign for an open U.S. Senate seat in Arizona. On December 18, 2018, McSally was appointed by Arizona Governor Doug Ducey to fill the remainder of John McCain’s U.S. Senate term. Roe also worked on behalf of Ron DeSantis’ successful bid for Florida Governor. In his home state of Missouri, Roe served as the chief strategist for Club for Growth’s independent expenditure campaign to support Josh Hawley’s successful bid for U.S. Senate. Roe’s company worked to re-elect more than 90% of his 74 previously elected congressmen, and added Ross Spano (FL-15), Kevin Hern (OK-1), Ron Wright (TX-6), and Lance Gooden (TX-5) to their roster.
