On 16 September 2015, French magazine Gala announced Farmer's upcoming studio album title. It was then officially confirmed on 16 September 2015 by the singer's recording label, Polydor, through its Facebook page. Another temporaneous site was then launched with a timer set to the album release, as previously done with the "Stolen Car" single. Its layout pictured a nebula with flowing stars in the background and a deep, loud noise added, just like the one that could have already been heard with "Stolen Car"'s site, possibly matching the album core theme.
