Ryan opened the first Penneys shop on Mary Street in Dublin in 1969.Sunday Business Post Article, 2006 Subsequently, in 1974, he took the model to Britain under the new brand-name Primark to avoid legal problems with US chain JC Penney. The major turnaround came in 2005, when Primark acquired a huge portfolio of Littlewoods stores. Meanwhile, close attention to catwalk trends made it chic as well as cheap. It went from being the "shop that nobody admitted going to" to a Mecca for celebrity shoppers. It now accounts for over a third of parent company Associated British Foods' (ABF) operating profits. In 2009, Ryan gave up his day-to-day control of the firm as chief executive but became chairman instead.
