He first opened a warehouse at Charles Street, Mayfair in London as early as 1765 and it soon became an integral part of his sales organization. In two years, his trade had outgrown his rooms in Grosvenor Square.McKendrick 1982, p. 118. In 1767, Wedgwood and Bentley drew up an agreement to divide decorative wares between them, the domestic wares being sold on Wedgwood's behalf.Coutts, Howard. The Art of Ceramics. European Ceramic Design 1500–1830, p. 180. A special display room was built to beguile the fashionable company. Wedgwood's in fact had become one of the most fashionable meeting places in London. His workers had to work day and night to satisfy the demand, and the crowds of visitors showed no sign of abating.McKendrick 1982, p. 119. The proliferating decoration, the exuberant colours, and the universal gilding of rococo were banished, the splendours of baroque became distasteful; the intricacies of chinoiserie lost their favour. The demand was for purity, simplicity and antiquity.McKendrick 1982, p. 114. To encourage this outward spread of fashion and to speed it on its way Wedgwood set up warehouses and showrooms at Bath, Liverpool and Dublin in addition to his showrooms at Etruria and in Westminster.McKendrick 1982, p. 120. Great care was taken in timing the openings, and new goods were held back to increase their effect.
