RTL Group attracts about 25% of market share daily (all channels combined) and RTBF also has about 25% average daily market share (all channels combined). The channels La Une and RTL-TVI are the main channels with local newscasts and the most local programming. Local programming however is relatively limited in the French part. Primetime is often filled with international shows dubbed in French or French tv shows. Up to 70% of the French-speaking Belgians turn on a domestic channel on average every night, up from 55% a few years ago. The success of French channel TF1 makes this a more fragmented market with TF1 sometimes having up to 15% market share in the French part of Belgium. TF1 even has localised ad breaks. Local Belgian channels find it sometimes difficult to compete with French TV which has vastly larger production budgets due to the market size difference (France having an addressable audience 15 times the size of the French part of Belgium) but in the past years the local channels have been investing in local qualitative drama and entertainment which has increased market share and viewership.
