Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at.‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback Published by digiday on June 7, 2018, retrieved on November 13, 2019
