In a large survey study on the importance and attention to olfaction in daily life, Wrzesniewski et al. found that completely losing one's sense of smell was ranked as equivalent to losing one's little left toe or hearing in one ear. Sight is a common sense but when it comes to smelling what a person is surrounded by (i.e., environment). The sensory stimuli can affect a person's behavior when browsing through a grocery store, even in the environment. Odor can affect individuals subconscious mind and make a consumer become more allured to specific things. Visual dominance refers not only to neural processing but also to vision's cultural and social primacy.
