To attract interest from residents and foreign tourists, the Korea Tourism Organization organized Snow Festival, a "Hallyu festival", to serve as cultural programming for the Paralympics. Actors Jang Keun-suk and Lee Dong-wook purchased 2,018 and 1,000 tickets for themselves and fans to attend meetups at para ice hockey games, while a K-pop concert featuring B1A4 and BtoB was also organized.
