A music video for the song was shot the weekend of January 7, 2011 and directed by Sanaa Hamri. "Fly" was the second music video to be shot in a string of music videos Minaj announced to be shot for promotion, along with "Save Me" and "Girls Fall Like Dominoes". Minaj and Rihanna both shared behind the scenes photos of the music video on Twitter, where Rihanna sported straight red hair and Minaj wore a curly black wig and a barbed pink dress. In an interview with E! Online, Minaj spoke briefly about the concept stating, "We're going to save the world in more ways than one with the video and that's all I can say about that." In an interview with BBC Radio's Tim Westwood, Minaj spoke very highly about the upcoming video, stating "The video is done. The 'Fly' video is a freakin' movie! Movie! Movie! Cinematic popcorn." In a blog from Minaj's website, she stated that the video for "Fly" had been pushed back, but it would be released soon. The video was filmed at Universal Studios Hollywood on the plane crash set used for War of the Worlds.
