In the 1980s the image of the Wine Queen in public began to fundamentally change, especially with the election of personalities such as Karin Molitor (1982/83) and Petra Mayer (1988/89). In 1981 the wearing of the dirndl, the traditional dress that had been obligatory for photo calls, was scrapped. From the 1990s, it changed from being a role for young women vintners or those who were linked to the wine trade, to being a career springboard into politics (Julia Klöckner), into marketing (Katja Schweder, Evelyn Schmidt), into gastronomy (Carina Dostert) or starting small businesses (Sandra Hake, Sylvia Benzinger). Selection is no longer based so much on good looks and dancing skills today; more important, in addition to a knowledge of oenology and winemaking technology, quick wit and eloquence are required as well as proficiency in foreign languages and a knowledge of the export business. As a result, a preparatory seminar for the candidates was introduced in Neustadt an der Weinstraße in 2009.
