The growth of the rivalry during the 1990s attracted the attention of broadcasters and has led to fixtures being rescheduled from the 3pm blackout period to primetime viewing in the United Kingdom. League matches are often broadcast on Sky Sports – once as early as 11:15am, while cup games have aired on mainstream channels, BBC One and ITV. At the height of the rivalry, the games on Sky had been billed as title deciders, and play was summarised by Martin Tyler and Andy Gray. The April 2003 match at Highbury, advertised as "Face Off", was seen by a British audience of 3.4 million, while the 2005 Cup final was watched by more than 480 million viewers worldwide.
