Day became CEO of Lululemon Athletica in January 2008. In 2011, she became the first woman to be named "CEO of the Year" by The Globe and Mail and was named "Marketer of the Year" by the Canadian Marketing Association.Central Washington University (9 June 2012). "Christine Day to CWU Grads: Values create opportunity, personal freedom". Retrieved 16 March 2014. In June 2013, Day announced that she would be resigning as CEO of the company. Laurent Potdevin was later named as the company's new CEO.
