Fashion Marketing and Management program places students at the intersection of fashion, business, and marketing. This course is a strategic and market-oriented blend of the most important viewpoints in the fashion industry, encompassing strategy, budgeting, finance, product creation, fashion marketing, communication, branding, buying, retail operations management, and worldwide distribution networks. Materials sourcing, supply chain management, production, economic strategy, trend forecasting, consumer knowledge, product promotion, and investor relations professionals promote innovation.
