Shelia Shipley Biddy, Decca's senior vice-president, told Billboard in July that the label had a "massive national plan" set up to support the album. The plan included a heavy emphasis on national TV appearances and servicing the album to radio. They also considered releasing the album to retail locations in a lunch-box which would include an apple-shaped notepad, a carrot-shaped ink pen, and a Dolly Madison cupcake.
