In the 1990s and 2000s, he contributed to the magazines Comic Book Artist and Alter Ego, writing the columns "Before I Forget" and "Who Cares? I Do!", respectively. In 2006, James Counts and Billy Ingram compiled personal anecdotes, hundreds of unseen sketches from famous Alex Toth comic and animated works combined with correspondence with friend and comics dealer John Hitchcock in the book Dear John: The Alex Toth Doodle Book (Octopus Press). Launched at ComicCon 2006, the first printing sold out within weeks of first publication.
