In August 2018, PewDiePie posted a video titled "this channel will overtake PewDiePie" in which he jokingly rallied his fans against T-Series. The video also referenced the KSI vs. Logan Paul YouTube boxing match, which similarly involved a rivalry between two major YouTubers. On 5 October 2018, PewDiePie, in collaboration with musician Party In Backyard, posted a diss track against T-Series, titled "Bitch Lasagna". The title of the song is in reference to a viral Facebook Messenger screenshot, in which an Indian man, in broken English, demands nude photos of a Western woman, and when his requests remain unanswered, refers to her as "bitch lasagna". In the song, he insults T-Series and their video contents, makes references to contemporary Indian stereotypes and accuses the company of using sub bots to gain false subscriptions.
