J. Brannam, short for "Just Brand Names", was an off-price clothing retailer owned by F.W. Woolworth. Plans for the chain were first made public via a press release in July 1979, which stated the chain would open its first locations in the Oklahoma City and Dallas metro markets, in which there would be three and five locations in each area respectively. All eight of these prototype J. Brannam locations opened on October 24, 1979. Rapid expansion began and by its peak in 1982 the chain had stores as far west as Arizona and as far east as North Carolina. This expansion soon proved too strenuous for the chain, and all locations were shuttered by December 1985, citing "increased competition in discount retailing".
