In 1990, Rowell was cast as street urchin-turned-ballet dancer Drucilla Barber on the CBS daytime soap opera, The Young and the Restless. Rowell became a fan favorite and was nominated for three Daytime Emmy Awards in 1996, 1997, and 1998. She won 11 NAACP Image Awards for her portrayal of Drucilla. Rowell's first run as Drucilla was from 1990 to 1998. She briefly returned in 2000, then returned on a regular basis from 2002 until early 2007. In 2007, Rowell became unhappy with the soap opera behind the scenes, labeling daytime television and The Young and the Restless as racist for not having enough African-American cast and crew. She also argued the directions of her storylines which were not heard, prompting her to leave. Within the storyline, Drucilla fell off a cliff and was presumed dead as her body was never found. Rowell has openly expressed pleasure in returning, and due to the character's strong appeal and popularity, viewers have begged the series to rehire her. However, CBS has stated that having Drucilla return is not the creative decision they are looking for, which has disappointed fans of the actress. In 2014, Rowell posted a series of tweets criticizing the show for not having enough African-Americans in decision-making positions. "Young & Restless on air for 40 years, loyally watched by their absolute competitive-edge audience (blacks) & not one black Exec producer?" – she tweeted. Her tweets coincided with the series' 41st anniversary.
