In March 1966, after 45 years of service, 30 of which were as managing director, Mason Elliott handed over the reins of the company to his son, Newlyn Mason. A notable achievement in his final years was to more than double the turnover between 1960 and 1964 in which year it stood at £787,000. However, his retirement was not long. He died in 1966 and, in the following year, his brother Christopher also died.
