On 18 November 2008, it was announced that Zelmerlöw would again compete in Melodifestivalen, this time with the song "Hope & Glory". The 2009 contest featured many former entrants, including Sarah Dawn Finer, Sofia, BWO and Amy Diamond. He took part in the second semi-final on 14 February 2009, and again progressed to the final on 14 March at Globen. "Hope & Glory" ultimately placed fourth, despite receiving the most votes from the jury.
