Paul released the single "It's Everyday Bro", featuring Team 10, alongside the music video, on May 30, 2017. It featured vocals from members of the team at the time, consisting of Nick Crompton, Chance Sutton, Ivan and Emilio Martinez and Tessa Brooks. It drew over 70 million views in one month and became the website's third most disliked video. The song debuted and peaked at number 91 on the Billboard Hot 100 and was certified platinum by the Recording Industry Association of America (RIAA). Its title refers to how Paul at the time posted a video every single day. In 2017, Paul released and later deleted singles including "Ohio Fried Chicken," "Jerika," "No Competition," "That Ain't on the News," and "Litmas." The singles were deleted for various reasons, including his 2018 break-up with Erika Costell.
