The opening title sequence was created by Isaac Lobe and directing duo Josh & Xander and produced by @radical.media. The theme song, "I Need a Dollar", was performed by Aloe Blacc of Stones Throw Records.Stanley, Alessandra. TELEVISION REVIEW | 'HOW TO MAKE IT IN AMERICA'; The Dream, Without The Drive . The New York Times. February 12, 2010. Shot in New York City, the sequence comprises a video and photography montage, bringing together the show's underlying themes of "grit, hunger, ambition, the multicultural whirl of New York and the culture-transcending pursuit of the almighty dollar".Poniewozik, James. TV Weekend: I Could Review 'How to Make It in America'... . "Time." February 12, 2010.
