Balki was soon addicted to advertising. Balki's ideas have included "Daag Achche Hain" for Surf Excel, "Jaago re" ads for Tata Tea, "What an idea sirji" Idea Cellular advertising campaign, Havells, Tanishq, ICICI Prudential, Saint-Gobain glass, Hamara Bajaj, Britannia, Pepsodent and many more.Daag Acche Hai – A Lowe Lintas brainchild that changed the face of Surf Excel’s brand identityBye bye Bajaj
