In 2012, Novotel sold its New York Times Square location in a €160m sale and management-back deal. In 2013, Novotel opened its 100th hotel in Asia Pacific. In 2016, Novotel opened its largest hotel worldwide, in Madrid, and a new flagship hotel in London's Canary Wharf the following year. In 2017, the "N" rooms were launched, another step towards design customization. In July 2018, Novotel opened in Seoul its 500th hotel worldwide. In May 2019, Accor opened the Novotel Miami Brickell, the brand's second hotel in the USA.
