On March 19, 2021, Big Hit Entertainment announced that it had been renamed Hybe Corporation to emphasize its wider array of business units and ventures. With the change, the Big Hit record label was renamed Big Hit Music . On April 1, 2021, Hybe announced through a board resolution that it would separate the label business (Big Hit Music) from Hybe and establish a new company with 100% of the stake held by Hybe. On July 1, 2021, Big Hit Music became a subsidiary of Hybe.
