In March 2012, multiple followers of the account began to plan a Molydeux game jam, an event in which game developers would create a game based on one of Molydeux's tweets over the course of a weekend. Capone supported the effort but limited his participation to the creation of a promotional video. The event, known then as What Would Molydeux? and later as Molyjam, soon grew from a San Francisco-based affair into an international, multisite event with satellite locations in the Netherlands, New York City, and Melbourne in 32 total locations. The event was held the weekend of March 30, and around 1,000 attendees made around 300 games, of which Capone found 15 games interesting. Professional cameos included David Hellman (Braid) in San Francisco and Peter Molyneux himself in London, where he gave an uncharacteristically fiery keynote speech that encouraged developers to "innovate ... come together and do crazy things". While most games tended to consist of normal game mechanics underneath a bizarre concept, Wired said that their inability to deliver on their promise was the jam's "most Molyneuxian touch".
