Since the original Apple II, Apple has paid high attention to its quality of packaging, partly because of Steve Jobs' personal preferences and opinions on packaging and final product appearance.Moritz, Michael. The Little Kingdom. New York, William Morrow and Company, Inc, 1984: pg. 186. All of Apple's packaging for the Apple II series looked similar, featuring much clean white space and showing the Apple rainbow logo prominently.A gallery of Apple IIGS packaging from DigiBarn For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font.
