After 1940, Roth conducted most of his business via mail order. Using a combination of literary reprints, celebrity worship, criminal exploits, and political exposes, all touted as daringly salacious, he brought the Times Square entertainment carnival to every corner of America. Since the postal inspectors periodically declared "unmailable" letters to and from the business names he used, he changed those frequently. "Dame Post Office," as he referred to the Post Office Department, had to set up a special unit solely for his enterprises. By the time he re-entered Lewisburg as a result of his conviction in the 1957 case Roth v. United States, he had devised over 60 names for his "presses" or "book services." During this time he published My Sister and I (1953), supposedly written by Friedrich Nietzsche when he was in a mental hospital near the end of his life. Another book was ghost-written by scholar of erotica, Gershon Legman: The Sexual Conduct of Men and Women (1947). My Life and Loves in Greenwich Village (1955) was probably not by Maxwell Bodenheim, whom Roth employed (at what salary is disputed) during his last, penniless years. One of Roth's strangest publications was an exploitation of Marilyn Monroe's suicide, Violations of the Child Marilyn Monroe by "Her Psychiatrist Friend" (1962).
