In 2010, Fairchild launched Menswear and took over the consumer-centric Style.com, previously part of Condé Nast Publications. In 2011, Fairchild Fashion Group was renamed Fairchild Fashion Media; in October of that year, FFM launched Style.com/Print, a print magazine extension of the brand. In 2012, FFM sold its Fairchild Books division to Bloomsbury Publishing for $6.5 million. The same year, it acquired Fashion Networks International, a blog network with contributors that included Anna Dello Russo, Bryanboy, Rumi Neely, and Derek Blasberg.
