On 5 June 2018, You Me at Six's website was altered to include a big countdown clock. The following day, VI was announced for release in October. The album's track listing and artwork were revealed. In addition, "3AM" and "Fast Forward" were released as a double A-side single. The band originally planned to solely release "3AM", but added "Fast Forward" for the band's rock fans.Wilson-Taylor 2018, event occurs at 9:06–20 Around this time, the band performed at the Download and Community festivals. On 1 August, a music video was released for "3AM". It was directed by Dan Broadley and filmed at The Mildmay Club in London. The video sees the band going on a night out to three different places and features the band doing a full dance routine at the end. The concept for the video came out after the band watched The Wolf of Wall Street (2013). Specifically, the scene where actor Leonardo DiCaprio lives through a split reality while being under the influence. Broadley loved a scene from the while where DiCaprio arrives from home while on drugs, before later revealing the true events that aspired. Broadley adapted it into a scenario where Franceschi performs as an alter-ego of himself. Franceschi worked with Broadley closely to help him boost his confidence in his role in the video. The group struggled with the dance routine, unable to keep in time; the version that appears in the video was edited together from the various takes they filmed.
