Soon, this campaign became widely known and reached the government. Starting on January 23, one of the largest news industry in China People's Daily published several favorable editorial on the Clean Plate campaign and encourage more people to follow its cause. Because People's Daily is an official newspaper of the Central Committee of the Chinese Communist Party and is known for being the direct channel voicing the Chinese Communist Party's policy platforms and viewpoints. On January 28, Chinese leader Xi Jinping gave instructions on food waste in a report from Xinhua News Agency, which is the official state-run press agency of the People's Republic of China. He stated that the food waste in China is astonishing. Considering some Chinese people still live under the poverty line, we must strike down the waste and restore the frugal tradition of the Chinese civilization. He also urged the relevant authority to take actions, and public officials to be the model for reducing waste.
