In late 2009, RTÉ began putting more and more international programming on RTÉ Player. When initially launched RTÉ had already secured rights for online streaming for many British and Australian shows such as EastEnders and Home and Away. They then launched some American programmes with exclusive online showings of Seasons 1 and 2 of AMC's Mad Men. Other US shows soon followed such as Grey's Anatomy, Ugly Betty, Lost, Desperate Housewives, and Blue Bloods.
