The most significant development in the use of art technique can be attributed to Zvi Tolkovsky, who returned from art studies in the United States and learned the technique there. At the end of the sixties, Tolkovsky returned to Israel and, in 1969-1969, a workshop for printing and screen printing at the Bezalel Academy of Art and Design.Despite the influence of American art, the photograph was not perceived at the time as an independent artistic object, but mainly used as documentation of artistic activity. Tolkovsky also taught at the Artists House in Tel Aviv, where screen printing was used as part of a variety of techniques such as calligraphy. An expression of the ambivalent status of the screen print can be found in the work of Moshe Gershuni, who was commissioned to create a series of print works at the Jerusalem Print Workshop in 1984. Gershuni testified that he had a distaste for the print medium, "especially for screen printing, which in my opinion represented the most extreme form of graphic art."Larry Abramson,, "A Conversation with Gershuni, " in Gershuni in the Jerusalem Print Workshop (Jerusalem: Jerusalem Print Workshop, 1984, unnumbered pages. However, his works in this technique, including "Avinu Malkeinu" [Our Father, Our King] (1984), "Justice and Charity" (1984), and others, enjoyed both artistic and commercial success.
