In the thirteen days leading up to the album's release, the Dropkick Murphys announced that they would preview a song each day through their Facebook page along with a video discussing the song. On February 22, 2011, the band released their song, "Take 'Em Down" through their website and dedicated it to the thousands of Wisconsin union workers who have been protesting the current budget plan of Wisconsin Governor Scott Walker. The band also plan to release limited edition T-shirts to raise money for the Worker's Right Emergency Fund. The music video for the first single, "Going Out in Style" was released on March 1, 2011 (the same day the album was released) and features cameos by Fat Mike, Chris Cheney, Lenny Clarke, Bobby Orr, Micky Ward, Kevin Youkilis, Jonathan Papelbon, Shawn Thornton, Milan Lucic, Heidi Watney among many others.
