The company began as a self-funded startup company based out of the Lower East Side apartment of co-founder Jared Gutstadt in New York City. The other co-founder of Jingle Punks, Dan Demole, met Jared at a The Black Keys concert during an evening later dubbed "The Big Kahuna Night." The company officially launched in October 2008. Soon after, they partnered with former E-Town Concrete singer and music manager Anthony Martini to increase their catalog of artists. Within months of launching the company, they released their platform, "The Jingle Player." Developed by Demole with industry knowledge input from Jared, it helped them differentiate themselves quickly from their competitors. The Player itself is a proprietary, patentedUSPTO Database: United States Patent 8,429,181 technology that provides targeted music selection with a searchable and user-friendly interface.
