The 2,500-seat theater was designed by John Latenser & Sons for the Blank Realty Company. The general contractor was Calvin Ziegler. The theater was of steel frame construction with concrete and masonry walls. The theater's exterior was of old ivory and terra cotta, with accents of polychrome blues and reds. There were three prominent arches for advertising over the theater's diagonal corner entrance. Features included a nursery with an attendant, a screening room and large orchestra space with a pipe organ. Store fronts were built along the street level and business offices were available on the second level. The total investment in the building and its outfitting was estimated in 1917 at $300,000.
