The Indian National Congress based its 2004 election campaign on the aam aadmi theme. The party's slogan for the election was Congress ka Haath, Aam Aadmi ke Saath ("the hand of the Congress is with the common man"). In 2007, the Congress launched its Aam Aadmi Ka Sipahi ("the Common Man's Soldier") campaign to popularize the programmes of its UPA government.
