From 1993 through 1998, several key events occurred. First, the W.C. Bradley Company sold The Game to Russell Athletic. This was a period marked by baseball strikes, reorganization of the NFL, and many new headwear companies focusing on gaining market share in the college arena. Second, NASCAR experienced its greatest growth years with the addition of new racetracks, drivers becoming household names, and most races being covered on national television networks. Kudzu’s business also grew exponentially as the company penetrated the majority of all of the leading NASCAR Winston Cup drivers and teams with their products. This also opened up the ability to work with major corporate sponsors on their apparel programs as well.
