Racing Toward Diversity was founded in 2009 by Director Michael Pozzi, and Fields Jackson, Jr. Jackson was the owner of an African American NASCAR team at the time. The publication was initially intended to focus on NASCAR's diversity efforts, but over time the focus expanded to include diversity efforts among all businesses. Jackson, interviewed in his alma mater Allegheny College's Allegheny Magazine stated his motivation for founding the magazine: "There was a business imperative to do this magazine. The U.S. is competing in a global marketplace. If U.S. business doesn't use the full talent available, we won't compete successfully."
