Adhi composed the song "Club le Mabbu le" in his first year of college. When we asked how it developed, he recalled, "I grew up watching my mother and aunts just being traditional, and when I saw girls going to bars, I immediately wrote the lyrics of that track. And through my lyrics I am raising the debate over whether we are really changing as a society or are simply aping the West." When Adhi was living in Chennai, he met Ma Ka Pa Anand, then an RJ at Radio Mirchi. Anand allowed Adhi to perform Club le Mabbule on his radio show with beatboxer Bharadwaj Balaji (also known as Triple B). The recording went viral, receiving over two million views within a week of its release on YouTube. Afterwards Rémy Martin, an international brand, was surprised by Adhi's determination and launched Hiphop Tamizha as an official brand. "Club le Mabbule" later vaulted Hiphop Tamizha further into public view when it was criticised as portraying Tamil women in a negative light.
