The group's first single was "For the Very First Time", released in 1964 by Carnival Records. The Manhattans continued recording successfully with songs written by various members of the group. In 1968, the group received the "Most Promising Group" award by NATRA (the National Association of Television and Radio Announcers). In 1969, the group moved to the De Luxe record label, a subsidiary of King Records, and subsequently embarked on a college tour. While playing at Kittrell College in North Carolina, the group met another group, the New Imperials, featuring Gerald Alston, nephew of The Shirelles' lead singer, Shirley Alston-Reeves. They were so impressed with Alston that they asked him to join the group, but he declined.
