In 2009 Ovitz launched her Kimberly Ovitz Collection from her design studio in Santa Monica, California. Three years later she relocated the company to its new home in Tribeca, New York City. Her initial line consisted of a neutral palette of ‘grungy’ and ‘equestrian’ pieces, and was critically well received. Her Kimberly Ovitz Jacob long sleeve dress was one of the most worn on the red carpet in 2009. The collection's overall vision grew out of the equestrian concept.
