YouTube picked up the concept and funded it as one of their funded channel. The new channel debuted in 2012 June 4 with an introductory video entitled "It Has Begun: Bananapocalypse." The video featured celebrities including Jessica Alba, Gillian Jacobs, Wayne Brady, and Masi Oka. It received more than one million views within two weeks, and the channel gained 100,000 subscribers in a day.
