The car received positive reviews on release, with most reviewers citing the steep price as the biggest downside. Angus MacKenzie, in his review for Motor Trend, wrote the following: "This $1 million saloon, hand-built by Aston Martin, costs more than five times as much as a Mercedes-Maybach S600. Yet it matters little to the people who will buy the Taraf that the Maybach is technically the more accomplished ultra-luxury saloon." Autocar was also critical of the price, saying "Without context that price tag looks ridiculous. For the same money you could buy both a Rolls-Royce Phantom Coupé and a Bentley Mulsanne plus a fully-loaded Range Rover SV Autobiography on the side."
