The "it's not okay" campaign began with television advertisements in 2007 and 2008. Surveys were done to measure the effectiveness of this campaign and found that at least 95% of the people surveyed reported recalling something about the advert and over 68% stated that the adds helped them to understand the behaviors that were not tolerable. This campaign has now continued advancing to the ‘its okay to ask for help’ campaign. This campaign has so far included TV advertisements, community led activities, a family violence information line a website with information, speakers who share their personal stories and a research and evaluation program.
