The 2000s have witnessed a continued commitment to serving the Birmingham area's African-American community on WJLD's part. Station owner Gary Richardson, a longtime employee, hosts a two-hour morning talk show, and the station presently programs a blues and Southern soul music format six days a week, with both local personalities and the syndicated Mississippi-based American Blues Network. Richardson is also the mayor of the Birmingham suburb of Midfield. In keeping with tradition, Sunday programming consists of gospel music and church broadcasts.
