The second single, "Fashion", was released in edited form on 24 October 1980, with "Scream Like a Baby" as the B-side. The single was another commercial success, peaking at No. 5 in the UK and No. 70 in the US. Like the first single, it was promoted by a music video again directed by Mallet. The video depicts Bowie and his backing musicians as "gum-chewing tough guys", interspersed with shots of dancers rehearsing and New Romantic followers. Like "Ashes to Ashes", the video was highly praised, with Record Mirror voting both as the best music videos of 1980. The title track was released as the third single, again in edited form, on 2 January 1981, backed by "Because You're Young". The single continued Bowie's commercial success in the UK, peaking at No. 20. The fourth and final single, "Up the Hill Backwards", was released in March 1981, with the non-album Japanese single "Crystal Japan" as the B-side. It peaked at No. 32 in the UK, performing the worst out of all the singles.
