Henderson later left Washington State University to grow NewEdge full-time, and expanded the company to additional locations in Seattle, San Francisco, Pittsburgh, and Chicago. She has been a guest speaker for a number of business and science organizations such as the Association for Consumer Research, the Industrial Research Institute, 31st Annual Meeting of the Western Decision Sciences Institute, the American Advertising Federation, Reputation Institute, Danaher, Novellis, John Deere, and Procter & Gamble.
