Folk costumes from Lesser Poland are widely known across the country – a dancing couple, dressed in traditional Kraków costume (Krakowiacy), is presented on the logo of renowned Żywiec beer, and Podhale is one of few Polish regions, where people regularly wear their traditional costumes. Both Kraków and Podhale folk costumes are among most popular garbs in Poland. Other folk costumes from the region are those of Zagłębie Dąbrowskie, Sandomierz, Rzeszów, Częstochowa, Kielce, Radom (regarded as the most traditional of all Polish costumes), Opoczno, Holy Cross Mountains, Nowy Sącz, and Lublin. There are several folk festivals in Lesser Poland, such as On the frontier of Lesser Poland and Mazovia (in Opoczno), Folk Festival of Józef Myszka (in Museum of Radom Village in Iłża), annual Days of Lesser Poland's Cultural Heritage, Week of the Beskidy Culture (in several locations), Wianki in Kraków, Festival of Old Music and Culture in Niepołomice, Festival of Folk Bands and Folk Singers in Kazimierz Dolny, International Folklore Meetings of Ignacy Wachowiak in Lublin, International Festival of Folklore of Mountain Lands in Zakopane, Jewish Culture Festival in Kraków. Krakowiak is one of Polish national dances, other popular Lesser Poland's folk dances are Zbójnicki from Podhale and dances from Lublin. Among Lesser Poland's customs are Lajkonik, and Kraków szopka.
