Immediately following the 1981 conference, Hershaft co-founded the Farm Animal Rights Movement (FARM) to promote a vegan lifestyle and animal rights.Norm Phelps, "The Longest Struggle," Lantern Books, 2004; p. 223. FARM's early programs were Gentle Thanksgiving (1976), Action for Life conferences (1981–1991), Compassion Campaign (1982–1992), Veal Ban Campaign (1982–1986), World Farm Animals Day (1983), Great American Meatout (1985), Letters from FARM (1996), the second series of annual national animal rights conferences (1997), Consumers for Healthy Options in Children's Education (CHOICE) (1999–2009), Sabina Fund (1999), and Vegan Earth Day (2001).Lawrence & Susan Finsen. The Animal Rights Movement in America. Twayne Publishers, 1994; p. 121.Norm Phelps. The Longest Struggle. Lantern Books, 2004; p. 226-227.
