Southside also credits modern technology and internet, particularly through the monetization of music through streaming sites such as SoundCloud, YouTube, Spotify, and Apple Music that help him make a living off of his passion for hip hop music and well as making his own production career possible. Inside the studio, Southside is known for his strong work ethic and strategic marketing acumen when producing beats for artists and getting the finalized track on the mixtape circuit or radio. Since 2013, Southside began to focus on his career as a producer from an entrepreneurial perspective, cultivating talent while learning the ins and outs of the legality in the music production business as well as negotiating deals and making the financial decisions on every track he is responsible for producing.
