In July 2011 The Reason 4 premiered their debut music video for "Take It All" which received over 100,000 views on YouTube in one week and was put on rotation on music channels Chart Show TV, The Box, Starz and Bliss. They also appeared 3 times on TV show This Morning On 7 August 2011 they released their debut single "Take It All" which charted at number 14 in the UK independent singles chart, followed by a 6 track EP titled Crying Out Loud which was released on 15 August 2011. Channel 4 also used The Reason 4's single "Take It All" as the closing music to the 2011 coverage of the Cheltenham Races.
