To combat this lack of money and experience, growth hackers approach marketing with a focus on innovation, scalability, and user connectivity. Growth hacking does not, however, separate product design and product effectiveness from marketing. Growth hackers build the product's potential growth, including user acquisition, on-boarding, monetization, retention, and virality, into the product itself. Growth hacking is all about intention and efficiency. So there is always a chance you'll hit on something huge and have a viral campaign. Fast Company used Twitter's "Suggested Users List" as example: "This was Twitter's real secret: It built marketing into the product rather than building infrastructure to do a lot of marketing." However growth hacking isn't always free. TechCrunch shared several nearly free growth hacks explaining that growth hacking is effective marketing and not mythical marketing pixie dust.
