The album was named after the same-titled album track which is about an older woman being with a younger guy. According to Braxton, it acknowledges her legendary status: "I have been in the music business a long time. So I think it’s OK for me to be confident in myself and the album title refers to that, like ‘Spell my name, I’m Toni Braxton — T.O.N.I B.R.A.X.T.O.N’ [...] I've been in this business for a long time and I've been blessed, so, put some respect on my name a little bit [...] I just thought it was a cool title to be honest."
