Chapter 1, Setting the Stage is written by John F. Helliwell, Richard Layard and Jeffrey Sachs. This chapter celebrates the success of the happiness movement ("Happiness is increasingly considered a proper means of social progress and public policy."), citing the OECD Guidelines on Measuring Subjective Well-being, a referendum in the EU requiring member nations to measure happiness, and the success of the World Happiness reports (with readership at about 1.5 million), and the adoption of happiness by the government of the United Arab Emirates, and other areas. It sets an aspiration of the inclusion of subjective well-being into the 2015 Sustainable Development Goals (not fulfilled), and outlines the 2015 report. It also address the use of the term Happiness, identifying the cons (narrowness of the term, breath of the term, flakiness), and defining the use of the term for the reasons that the 2011 UN General Assembly Resolution 65/309 Happiness Towards A Holistic Approach to Development and April 2012 UN High Level Meeting: Well-being and Happiness: Defining a New Economic Paradigm, Bhutan's Gross National Happiness philosophy, the term's "convening and attention attracting power", and the asset in a "double usage of happiness" as an emotional report and life evaluation.
