Its website features information about the ranches from which it sources its animals and how they treat the animals. The magazine Grist said the company "offers slick marketing, full of frequent beef puns and lovely photos". It allows consumers to view the ratings people have given the ranches. Initially only sourcing their cows from the United States and then Japan, Crowd Cow in 2018 began procuring beef from Tasmania. In 2020, Crowd Cow procured its meat from 100 farms in 23 states. It sources its meat from only unaffiliated farms and not from factory farms. Crowd Cow sells recently netted and smoked fish which it largely sources from fishery cooperatives. Seafood it sells includes Maine lobster, Icelandic Arctic char, lingcod, halibut, blue shrimp, and Dungeness crab. The company offers customers a "recurring subscription box" of meat. The meat in the boxes varies depending on the time of year since Crowd Cow sources its meat from tiny, unaffiliated farms. The usual sales involve quantities of meat that range from .
