In September 2006, following its acquisition by Gannett, WXIA-TV began producing a prime time newscast at 10 p.m. for WATL, My 11 Alive News at 10 (now called 11 Alive News: Primetime at 10 on The ATL); it competes against the 10:00 p.m. newscast broadcast by WAGA. On December 2, 2019, WATL began airing WXIA-produced newscasts through all three hours of prime time weeknights, bumping MyNetworkTV programming to overnight hours.
