As of 2000 the company had sales of $1.2 million and its products could be purchased over the Internet. Over the 2000s sales for the company then increased to $200 million. At this point, the company began to refocus on polo equipment instead of pure fashion, rearranging its business operations in Europe in order to attempt the new direction. Sales slowed, though they did continue to grow at about twenty percent, in an effort to lessen the dilution of the “luxury” reputation of the brand. In 2015 La Martina opened its first store in London, and it has additional stores in North America, South America, and Asia. New clothing releases have occurred outside of Argentina, including at polo events in Dubai. Newsweek Magazine has stated of La Martina that it has, “changed the sport of kings by offering players more protection and comfort”.
