In Target Demographic, Jimmy details a very specific type of viewer which is attractive to advertisers due to their excessive wasteful spending on material goods. The first version was "Blonde Connecticut Housewives". The segment has also examined "Jersey Shore D-Bags" (actual residents of the area, not cast members of the MTV reality show), "Indian Doctors", and "Balds". This sketch was only done in the early days of the show and has seemed to be retired.
