The team kit for the 2011–12 season was produced by Macron for the third successive year. The home kit consisted of the club's traditional red and white stripes and was based on the kit worn by the team in the early 1970s, chosen following a poll of fans the previous year. As the pre-season programme got under way the club also revealed a new all yellow away kit. By mid July the club announced that they had struck a joint sponsorship deal with cross-city rivals Sheffield Wednesday which would see both teams sponsored by the same two local companies. The Blades' home kit was sponsored by Westfield Health and the away kit by local car dealers Gilders Group (with Sheffield Wednesday's kit's having the reverse). The club later announced that a new secondary sponsor, Nexis, would appear on the back of the home shirts for the coming season.
