During this decade, Grupo Bimbo entered the marmalade market with Carmel (1973); inaugurated Suandy and Tía Rosa (1974), began the production of Conchas Bimbo (1975); and launched Ricolino, the company's leading sweets and chocolate brand, and Bubulubu with it (1978). By the end of the 1970s, Grupo Bimbo was formed by 3 companies, 12 plants, and 15,000 employees; during this time, Roberto Servitje was appointed CEO.
