Prior to Betway's sponsorship of West Ham United, the club hosted the Out Performance Display Cup, sponsored by the Essex-based signage company of the same name, at Southend United's Roots Hall ground, beating Dutch club 1–0 Vitesse on 9 August 2002. On 1 August 2003, West Ham played PSV Eindhoven at the Boleyn Ground in the second edition of the Out Performance Display Cup, losing 2–1. The pre-season cup ran for two more seasons. In 2008, West Ham played Villarreal in the Bobby Moore Cup in aid of the Bobby Moore Fund for Cancer Research UK. During SBOBET's sponsorship of the club, the bookmaker sponsored West Ham's pre-season tournament ahead of the 2010–11 season. In 2014, Marathonbet sponsored West Ham's annual pre-season home cup game, a 3–2 win against Sampdoria, before Betway's sponsorship of the club.
