In 1972 Zicherman moved to Tolyatti (formerly Stavropol-on-Volga) at the invitation of the city administration for the organization of cultural and artistic life. He contributed to the founding of the Tolyatti Lyceum of Arts art gallery, and was instrumental in founding the Tolyatti branch of the Union of Artists. In 1987, he organized Russia's first stone-carving sculpture symposium, in Tolyatti.
