The meeting was chaotic and largely symbolic, and the concept amorphous. It was hoped that the syndicate would sell national advertising space that would run in all five papers, but this never happened. As Thorne Dreyer and Victoria Smith wrote for Liberation News Service (LNS), the formation of UPS was designed "to create the illusion of a giant coordinated network of freaky papers, poised for the kill". But, they added, "this mythical value was to be extremely important: the shoes could be grown into" and the emergence of UPS helped to create a sense of national community and to make the papers feel less isolated in their efforts.Dreyer, Thorne and Victoria Smith."The Movement and the New Media", Liberation News Service (March 1, 1969).
