In advertising, the company is known for its phrase, "After 911, Call 411, 1-800-411-PAIN." Their radio and television-based commercials usually feature actors portraying police officers or emergency workers urging motor accident victims to contact both a lawyer and doctor as soon as possible after the crash after calling 911. In 2011, the firm introduced an iPhone application which provides accident victims with the opportunity to "catalog and report an accident to 411 PAIN, including pictures of the vehicles involved, photos of drivers' licenses, insurance cards and license plates, and record any bodily pain you have."
