Each domain name on the internet has a series of one or more MX records specifying mail servers responsible for accepting email messages on behalf of that domain, each with a preference. Nolisting is simply the adding of an MX record pointing to a non-existent server as the "primary" (i.e. that with the lowest weighted value) - which means that an initial mail contact will always fail. Many spam sources don't retry on failure, so the spammer will move on to the next victim - while legitimate email servers should retry the next higher numbered MX, and normal email will be delivered with only a small delay.
