Coffin's attempts to find business in the Midwest were thwarted by the well-established presence there of several notable landscape architects in Chicago but she was not short of commissions despite this failure. Her success was recognized by her being elected a Fellow of the American Society of Landscape Architects in 1918, and by the 1920s she was one of the most sought-after East Coast landscape architects. Her work was widely featured in popular magazines and professional journals, at Coffin's own instigation as part of an overt marketing strategy. She sought to reach the wealthy and powerful women who made up an important part of the readership of publications such as the Garden Club of America's Bulletin. Coffin commissioned some of America's leading landscape photographers to take photographs of her creations and promoted her work through slide lectures. Her marketing was highly successful and led to a steady stream of commissions.Karson, p. 188
