Biyani, who has admitted to making "whimsical decisions", had ignored the prevailing opinion of modelling retail businesses on those in the West and had instead concentrated on concepts that were familiar to India. His method of communication with both the media and financiers had been perceived as poor, as were his staff recruitment choices. Considered at first to be an extravagant risk-taker lacking in worthy business connections, and shunned by his peers for all of these reasons, Biyani's success with Big Bazaar had turned him into a revered figure in the Indian retail sector and a magnet for media attention. He was running the largest retailer in the country and was named as retailer of the year by the National Retail Federation, which at one earlier point had refused even to admit him. He was, however, facing a threat from the much larger resources of conglomerates such as Aditya Birla Group and Reliance Industries, both of whom had signalled an intention to move into the retail sector.
