He baked full-time in Harlem and then opened the Cake Man Raven Confectionery in 2000, at 708 Fulton Street in Brooklyn, where he sold his signature red velvet cake, among other cakes. Former employees now run the bakery in its place. His fans often refer to him as "Cake". Raven has served as a culinary artist to such celebrities as Bill Cosby, Jay-Z, Katie Couric, Michael Bloomberg, Whoopi Goldberg, Morgan Freeman, George Pataki, Patti LaBelle and Jesse Jackson. He has been featured on several national magazines and cooking shows, such as The View and Good Morning America. When Brooklyn Borough President Marty Markowitz was inaugurated in 2002, Raven baked a cake in the shape of Brooklyn Borough Hall for the inauguration party.
