In 1998, Goodwin moved to Talkback Productions as head of factual programmes, becoming editorial director by 2003. In 2005, Goodwin founded Silver River Productions, which was sold to Sony in 2011. Her first novel, My Last Duchess, was published in the UK in August 2010 and, under the title The American Heiress, in the U.S. and Canada in June 2011. Goodwin has also compiled multiple poetry anthologies, the first being The Nation's Favourite Love Poems in 1997, and written a memoir entitled Silver River (2007). She was chairman of the judges for the 2010 Orange Prize for women's fiction, and commented in a New Statesman interview that "a recommendation from a woman is more interesting to me than what a man might tell me to read". She has presented television shows including Essential Poems (To Fall In Love With) (2003) and Reader, I Married Him (2006). Jane Thynne, in The Independent, described her as proving to be "triumphantly telegenic" in the former which was Goodwin's front of camera television debut.
