On August 23, 2011, the band released Kill It Cut It Down on their website for $2, which increased by $1 a day until reaching $10. According to the band's website, the phrase Kill It Cut It Down means "the abandonment of old ways; leaving behind the safe and familiar to embrace something new." Blogger JrzyGyrl.com called the record "a logical and welcome progression from 2008′s Everything Is Working Out Fine In Some Town." Musically, the band has "[left] behind the piano heavy ballad tracks that made up most of their first album, and replaced them with more guitars" creating their own version of "aggressive-but-bright pop-rock."
