In 1994, Lozano-Hemmer coined the term "relational architecture" as the technological actualization of buildings and the urban environment with alien memory. He aimed to transform the dominant narratives of a specific building or urban setting by superimposing audiovisual elements to affect it, effect it and re-contextualize it.Fernandez, M. "Illumination Embodiment: Rafael Lozano-Hemmer's Relational Architectures." Architectural Design (July/August 2007) pp. 78-87 From 1997 to 2006, he built ten works of relational architecture beginning with Displaced Emperors and ending with Under Scan. Lozano-Hemmer says, "I want buildings to pretend to be something other than themselves, to engage in a kind of dissimulation"Adriaansens, Alex, and Joke Brouwer. "Alien Relationships from Public Space: A Winding Dialog with Rafael Lozano-Hemmer." Transurbanism. 2002. Print.
