After McDougall was unable to persuade existing shipbuilders to try his designs, he founded the American Steel Barge Company in Superior, Wisconsin, in 1888, and built them himself. McDougall actively promoted his design and company by sending the steamer Charles W. Wetmore to London, and starting another shipyard in Everett, Washington, which built the steamer City of Everett. Despite McDougall's further efforts to promote the design with the excursion liner Christopher Columbus, whalebacks never caught on, with only 44 of them being built.
