As a "halo car" for Toyota, it is believed that no profit was made on the 2000GT despite its high price. About 60 units reached North America and the others were similarly thinly spread worldwide. Most 2000GTs were painted either Solar Red or Pegasus White, while other colors were offered such as Thunder Silver metallic, Bellatrix Yellow, Atlantis Green, and Twilight Turquoise metallic.
