In 2007 and 2008 documents from the British government explore the concept of "user-driven public services" and scenarios of highly personalized public services. The documents proposed a new view on the role of service providers and users in the development of new and highly customized public services, utilizing user involvement. This view has been explored through an initiative in the UK. Under the influence of the European Union, the possibilities of service design for the public sector are being researched, picked up, and promoted in countries such as Belgium.Thoelen and Cleeren (ed.), Public Service Design. A guide for the application of service design in public organisations, 2015 http://designvlaanderen.be/publicatie/public-service-design
