The Hong Kong Tourism Board started "Pink Season" to attract LGBT tourism. Dr. Lucetta Kam Yip-lo ("Dr. KAM Yip Lo, Lucetta | 金曄路博士 ." Hong Kong Baptist University. Retrieved on 26 September 2014.), who wrote Shanghai Lalas: Female Tongzhi Communities and Politics in Urban China, stated that "LGBT bars or events such as the pride march are a big tourist attraction for lesbians."
