The filming began on Tuesday January 26, 2010 in Beijing. The director Lu Zhengyu, and two of the main actors, Joker Xue (薛之谦) and (林源), attended a press conference that promoted the film. The filming was scheduled to conclude in February 2010, and the film was originally scheduled for release in April 2010. The companies Hewlett-Packard and Tudou sponsored the film."惠普全球副总裁张永利：创新走在本土化的路上(2)." (Archive) China News Service. December 24, 2010. Retrieved on January 12, 2012. "今年也有一些软的、新的营销方案出来，我们还在研究2011年有没有可能推出新的方案。我们刚刚和土豆网合作的电影《一只狗的大学时光》，这种形式我们2011年还会延续下去。"
