Many of Walter E. Smithe's commercials have been pop culture parodies. One spot was modeled after Apple's weird commercials. Others have been parodies of reality television shows, such as The Apprentice and The Bachelor. A 2005 advertisement showed Mark and Tim Smithe dueling with CGI-enhanced lamps in an homage to the lightsaber duels of the Star Wars films.Jamie Sotonoff. "That's F-A-M-E, with an E". The Daily Herald. May 27, 2004. 1. In 2008, they filmed and edited a takeoff of the Sex and the City franchise, with the brothers sipping "Smithe-o-politans".Deborah Donavan. "Smithe brothers aim for 'Sex' appeal in latest quirky commercial". Daily Herald. May 15, 2008.
