On February 7, 2013, Band of Outsiders staged an interactive scavenger hunt across New York City. Models, Matt Hitt and Miles Garber, were given 10 clues that lead them to various destinations across the city. Hitt and Garber returned to Game Control, a roaming, transparent vehicle, after every clue was solved to change into the next look of 20 from the Fall 2013 collection. The presentation was streamed live online and concluded with a celebratory party at the Monkey Bar inside Hotel Elysee, hosted by comedian Aziz Ansari. The collection was inspired by "notions of urban utopia, maps, globes and architect Oscar Niemeyer's Brasilia".
