In the 1990s and beyond, many hip hop artists and executives started their own fashion labels and clothing lines.Wilbekin, p. 283. Notable examples include Wu-Tang Clan (Wu-Wear), Pharrell (Billionaire Boys Club/Ice Cream), Nelly (Vokal and Apple Bottom Jeans), Russell Simmons (Phat Farm), Kimora Lee Simmons (Baby Phat), Diddy (Sean John and Enyce), T.I. (AKOO), Damon Dash and Jay-Z (Rocawear), 50 Cent (G-Unit Clothing), Eminem (Shady Limited), 2Pac (Makaveli Branded), OutKast (OutKast Clothing), Lil Wayne (Trukfit), and Kanye West (Yeezy).
