In March 1906, a sign was placed on the property, advertising the Northern, a "modern up-to-date building." "Northern", a favorite name of Rickard's, had also been applied to his casinos in Alaska and Goldfield. Groundbreaking began in early May 1906. The building began to take shape the following month, with the structure expected to be nearly completed within 30 days. The frame of the third story was installed in August 1906, with the lower floor expected to be ready for occupancy in the early half of September. First-floor occupants were to include the White Pine County Bank, as well as a saloon.
