The film's first look was unveiled on 16 June 2014. The first look posters received positive feedback from fans and raised the film's expectations. Some even pointed out that the first look poster was similar to that of Vijay's first look poster from Thalaivaa (2013), but the makers clarified that only the background texture may have appeared to be similar and that Vijay's back was seen, whereas Karthi had a serious body language expression. The trailer of the film was uploaded to YouTube on 27 June 2014.
