The promotion started in 2017 with the Es Divertido Ser Un Fan ("It's Fun to Be a Fan") fan engagement program. Four teams participated: the Las Vegas 51s, who took the field as the Reyes de Plata ("Silver Kings"); the Charlotte Knights as the Charlotte Caballeros; the Visalia Rawhide, who played as the Visalia Toros; and the Kane County Cougars, who did not change their name for the promotion.
