Rumours began that Murs would record a debut album almost immediately after the final, where he finished in second place to Joe McElderry. After the rumours broke out, Murs announced he signed a joint record deal between Epic Records and Syco Music in February 2010. It was announced that Murs began working with John Shanks and Eg White. It was later confirmed that Roy Stride, Trevor Horn, Wayne Hector and Matty Benbrook would have involvement on the album which he collaborated with to make the "best possible songs". More writers and producers were confirmed to be working with Murs in the studio, including: Phil Thornalley, Martin Brammer, Samuel Preston, Mark Taylor, Chris Difford and Professor Green were due to appear on the album; however, the duet fell through before recording was completed.
