Whilst studying at ESCP Europe in 2008, Julien Mechin and Ronan Pelloux began working on a course-related project. Being in need of a graphic designer to produce a logo as part of the project launch, they had difficulty finding one directly and did not want to pay a fee to an agency for the service. This gave them the idea create an online marketplace that would put clients and designers in touch with each other. Creads (taken from a French word play on ‘creation of ads’) is the name of the company they founded to make this product.
