On 2010, Healthware rebranded as Publicis Healthware International (PHI) after merging with Publicis eHealth Solutions, another Publicis company, made independent from S&SH and a full member of Publicis Healthcare Communications Group; furthermore, it acquired the German company Digital District, based in Düsseldorf.News of the acquisition of Digital DistrictNews of the acquisition of Digital District On the same year, the iMed Studios agency of New York City merged under the PHI brand.News about the merging of iMed Studios News of the merging of iMed Studios From the merging two main operational hubs generated, the USA-based one, based in Madison Avenue, New York; and the EMEA one, based in Salerno. Subsidiaries were based in Rome, Milan, Düsseldorf, Paris, Yardley (PA) and Ames, (IA). More subsidiaries were planned to be open in Shanghai, in the United Kingdom and in Brasil.
