Cloudinary was founded in 2011 in Israel by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO). Cloudinary grew organically, building a profitable SaaS service, without venture capital funding. In 2015, the company received a strategic investment from Bessemer Venture Partners (BVP), which was BVP's 100th investment in cloud companies.
