Tasmania is perceived within Australia and internationally as an island with pristine wildlife, water and air. It is known for its ecotourism for these reasons, and is considered an idyllic location for Australians considering a "tree-" or "sea-change", or are seeking retirement because of Tasmania's temperate environment and friendly locals. In other parts of the world, Tasmania is considered as the opposite side of the planet to most places, and supposedly home to mythically exotic animals, such as the Tasmanian Devil as popularised by Warner Brothers.
