In July 2012, the company acquired Paradowski Creative and expanded into St. Louis. Paradowski Creative was founded by Alex Paradowski and has worked with clients including The Wine Group, Monsanto, Anheuser-Busch InBev and Solae. Steve Sweitzer retired from the company in April 2015. In May 2015, Woodruff expanded into the Minneapolis-St. Paul market through the acquisition of Confluence Marketing.
