The building was originally owned and developed by Plaza IV Associates; American International Group, a member of the ownership group, originally held an interest in the office tower. The building was sold by AIG to the Newark, New Jersey-based Prudential Financial in a record-breaking entity sale that took place in late June 2007. While the full details of the deal, including the final price that 100 North Tampa sold at, were never released, investors estimate that Prudential purchased the building for up to US$275 per . At this price, the building would have been sold for a final price of $150 million, a record price for a premium, Class A office tower in Tampa. The deal was brokered by the CB Richard Ellis Group.
