Under Steve Dale, the ASA purchased a fairly new Midwest-based late model series called the US Pro Series. The series used "crate" engines and "template" bodies to help develop a new "Approved Body Configuration" template for race cars. The standardized bodies saved money for teams at every track which wasn't a NASCAR-sanctioned track. The US Pro Series was renamed to the ASA Late Model Series. When the new ASA Late Model series began, it debuted with Matt Kenseth and Tony Stewart racing in the inaugural race under the new name and ownership.
