For decades, Rutgers Stadium had been the name of the school's football facility. However, in June 2010, Rutgers University put up for sale the naming rights to the stadium in order to bring in much needed revenue. Rutgers hired Brooklyn Sports & Entertainment and IMG College to act as agents in making a deal, who had previously negotiated deals on the now-Brooklyn Nets' home arenas in New Jersey and New York. On June 22, 2011, it was announced that High Point Solutions, based in Sparta, had purchased the rights, and that the stadium would be known as High Point Solutions Stadium. In May 2018, High Point Solutions announced they were rebranding the company to just be HighPoint.com. As a result, the name of the stadium was changed to HighPoint.com Stadium. On July 19, 2019, Rutgers signed a new naming rights agreement with Somerset-based IT firm SHI International Corp. The stadium was then renamed SHI Stadium.
