The Georgia Department of Transportation average annual daily traffic (AADT) numbers for the year 2011 show an average of about 5,600 vehicles per day between the route's western terminus and Old Federal Road in Forsyth County, with the exception of an average vehicle load of 9,960 on a short stretch of the route around Yellow Creek Road, which is a south-to-north feeder route to the Big Canoe residential development in Pickens County. SR 369's vehicle load continues to increase as it travels to the east, going from 6,470 west of Matt to just over 11,000 east of Matt to SR 9. The average vehicle count then fluctuates from 16,340 between SR 9 and SR 400 to just 7,400 east of SR 400 to SR 306, peaks at 21,430 east of SR 306 to the Hall County line, and then holds at around 12,000 as the route loops around Lake Lanier. Once SR 369 reaches the Gainesville area, the vehicle loads increases greatly to around 27,000 between SR 53 and SR 13, with a peak of 36,750 in downtown Gainesville.
