On 27 July 2022, he released his first extended play In The Rough, which spawn a sleeper hit "Attention". However, it took four months for the song to gain mass popularity from TikTok and became a commercial success in Nigeria. On 24 October 2022, Soundz song "Attention" debuted on TurnTable Nigeria Top Afro-Pop Songs chart at number 6 and peaked at number 5 on 24 October. On 23 November 2022, he released the music video for "Attention", through AfroNext Entertainment, and directed by Pink.
