Among the uses of deviance regulation interventions, the regulation of alcohol use, especially among college students, is perhaps the most prevalent. Interventions involving conformity are particularly relevant in the case of college drinking due to the tendency of college students to overestimate the amount of alcohol consumed by their peers, as well as projection, or the tendency for individuals to view their peer's drinking habits as similar to their own, causing them to see their own alcohol use as normal. Furthermore, a deviance regulation intervention makes sense among this population due to college often being a time of identity development, and because many see drinking as an integral part of the college experience could serve as a behavior with which to establish an identity.
