On leaving school he became a professional artist and photographer, but later concentrated on illustrations and cartoons. In the late 1980s, he did architecture and graphic design in Italy with Nicola di Renzo at Techno Consult and later moved more into the graphic design field before establishing himself as a commercial artist."Baron's Pen is Peerless", Grimsby Evening Telegraph, 15 June 1987 His most notable book cover illustrations are for his father's cult books, Ghost Stations.
