A chief motive of companies is to maintain and, if possible, increase the competitiveness of products and services and thus achieving the best overall business results. To achieve this result, enterprises need the appropriate employees. Since the talent of employees is seen as a competitive differentiation attribute in good, but also in bad economic times, companies need to think more creatively and strategically than ever before about how they can use WLB programs to their advantage.Leopold, Ronald S. (2009): Competitive Value of Employee Benefits. In: Financial Executive. October 2009 p. 56-57
