Thus, obtaining media coverage of the zap became more important than the subject of the zap itself.Eisenbach, p. 158 It was precisely this anti-assimilationist attitude that led some mainstream gay people and groups to oppose zapping as a strategy. The National Gay Task Force's media director, Ronald Gold, despite having been involved in early GAA zaps, came to urge GAA not to engage in the tactic. As zaps and other activism began opening doors for nascent gay organizations like NGTF and the Gay Media Task Force, these groups became more invested in negotiating with the people within the mainstream power structures rather than in maintaining a tactic they saw as being of the outsider.Capsuto, p. 104
