The dissonance that arises out of the meat paradox generates a negative interpersonal state, which then motivates an individual to find the means to alleviate it. Recent studies in this area suggest that people can facilitate their practices of meat eating by attributing lower intelligence and capacity for suffering to meat animals, by thinking of these animals as more dissimilar to humans, by caring less about animal welfare and social inequality, and by dissociating meat products from the animals they come from.
