Chris Bangle and Wolfgang Reitzle were responsible through 1995 for the production sedan's exterior, as evident in the 1997 design patent. Production development of the sedan took 24 months following design freeze and was 31 months from executive board styling approval in 1995 to its start of series production in December 1997. Erik Goplen designed the production coupé, convertible and station wagon during between 1996 and 1997. The E46 sedan was unveiled via press release on 11 November 1997 and was launched on the market at the end of April 1998 with customer deliveries.
