Chopra is also one of the highest-paid Indian celebrities. She has featured in the Indian edition of "Celebrity 100" every year since its inception in 2012, ranking under top fifteen each year except 2018. Chopra ranked as the highest earning Indian female celebrity in 2016 and 2017 with respective earnings of and , peaking at the seventh position in 2017. The global edition of Forbes named her the world's eighth-highest-paid TV actress both years. Chopra is a prominent celebrity endorser for brands and products. She ranked second in the list of brand ambassadors of 2008 (after Shah Rukh Khan) in a survey conducted by TAM AdEx. The following year, she topped their list, becoming the first woman in India to do so. Chopra has represented many brands, including TAG Heuer, Pepsi, Nikon, Nokia, Garnier and Nestlé; she was the first female representative of Hero Honda. In 2016, Chopra became the first Indian woman to represent Pantene as its global brand ambassador. In 2017, Forbes reported that Chopra earned at least $1 million per endorsement deal. In 2020, Chopra was one among several Bollywood actors who were criticised on social media for posting Instagram messages showing solidarity with the Black Lives Matter movement, despite their previous work advertising skin-lightening products which perpetuate colorism. In the past Chopra has expressed regret for promoting such products.
