In terms of content, the magazine was devoted exclusively to the visual arts, publishing primarily reviews and critiques of works that were simultaneously printed as reproductions in the issues. Illustrations and original prints by participating artists such as Arnold Böcklin, Anselm Feuerbach, Max Klinger, Max Liebermann, Giovanni Segantini, Max Slevogt, Hans Thoma, Wilhelm Trübner, and Karl Walser, some of whom also appeared as authors, marked the special feature of this periodical. In addition, contributions on art history, art theory, and scientific topics by renowned experts appeared regularly; the number and significance of which ensured the lasting reputation and success of this monthly magazine and document its standing to this day.
