As a pre-teen Friedman rode skateboards in the embanked schoolyards of West Los Angeles along with others who would revolutionize the activity. In late 1976, while he was still in junior high school, Friedman corralled some of his friends, who were beginning to be featured in magazines, into riding in an empty swimming pool so he could make pictures. He showed the results to a freelance SkateBoarder writer, who put Friedman in touch with the editor. SkateBoarder published photographs by Friedman as a full-page subscription advertisement. He soon after became their youngest staff member.
