Apple Inc. has announced major new and redesigned products and upgrades through press conferences, while minor updates often happen through press releases on Apple Newsroom. The press conferences garner a significant following in traditional and online media. The detailed agenda of the event is often kept as a secret to create buzz, and only unveiled during the event, though event taglines sometimes give hints. These events are usually streamed live on Apple's website and, in recent years, YouTube channel. Video replays of most Apple events since 2007 are available on Apple's "Apple Events" podcast.
