Ja'mie King (pronounced "Ja-may") is a 16-year-old, Year 11 schoolgirl. Ja'mie featured in Lilley's previous series, We Can Be Heroes: Finding The Australian of the Year, where she attended Hillford Grammar, a private girls' school in Sydney. Ja'mie had in the past sponsored 85 Sudanese children as part of a Global Vision program, however her motives were not due to concern for the children's welfare; Ja'mie saw it as a way of gaining approval and fame, as well as a chance to legitimately go on crash diets in the form of the 40 Hour Famine fundraising event every week.
