To add to the character of Santa, Howard designed his own suit that was "worthy of the character as he knew him." He was criticized for manufacturing an outfit that was double the price of any other and was told he would never sell them. The suits were made from the original pattern from 1937 made with French rabbit fur and had yak beards for the price of $85.Galante, D. (1981, November 27). She suits Santa in Style. Democrat and Chronicle (Rochester, New York), p. 16. By the 1960s, he was providing the biggest and best stores in the nation with Santa Suits.
