When the single was re-released, Ruffin went on a three-week British tour. Motown was having a revival in the UK and Ruffin hadn't had much success in the previous few years. In an interview in Melody Maker, he said that in the US the label "keep putting me in the R&B thing and the public don't like it. The material is good, it's just that the public don't dig me doing it. R&B isn't the hot thing anymore, there's been such a lot of it in the past two years".
