Privacy tools can have usability flaws which makes it difficult for users to make informed and meaningful decisions. For example, participants in a study thought that they had installed configured a tool successfully when they had not.Leon, Pedro et al. 2012. “Why Johnny Can't Opt Out.” Proceedings of the 2012 ACM Annual Conference on Human Factors in Computing Systems - CHI '12. Additionally, the rise of ad-blockers and similar privacy tools have led to the emergence of anti ad-blockers, which seek out ad-blockers and try to disable them with various methods, in an escalating ad-blocker arms race.
