Various UK media organizations have undertaken trials of Cash4Gold's UK service and found their valuation greatly below the independently assessed fair market value. For instance, in November 2009, the BBC's Newsbeat program had gold valued by an independent gold bullion dealer in Mayfair, London, at around 300 GBP. Three jewelers in Hatton Garden then offered similar amounts for the same collection; Cash4Gold's valuation cheque was for 63 GBP, raised to 100 GBP when the researcher called to get their gold back.
