B1G1 was featured in Forbes Russia online in December 2010, Springwise in March 2012 and August 2010, and Mashable in November 2010. Voice of America wrote in its November 2011 article about the buy-one, give-one model of giving and used B1G1 as a strong example of the new trend of transaction-based giving." New Business Model Redefines Giving, Profit", Voice of America (16 November 2011)" New Business Model Redefines Giving, Profit", Voice of America (16 November 2011)
