Like agenda-setting research, framing analysis focuses on the relationship between public policy issues in the news and the public perceptions of these issues. However, framing analysis "expands beyond agenda-setting research into what people talk or think about by examining how they think and talk about issues in the news."Pan & Kosicki, 1993, p. 70; emphasis in the original The results of Semetko and Valkenburg's research indicate that the attribution of responsibility frame was most commonly employed by the news, which focuses on making viewers feel a sense of obligation to perform whatever duties are attached to the given role and feel a sense of moral accountability for not taking on the role.
