After the completion of its central section, from the current Plaça de Francesc Macià towards Glòries, it soon became one of Barcelona's most popular avenues and an ideal place for the Catalan aristocrats and bourgeoisie to exhibit their carriages. Francesc Cambó, leader of Lliga Regionalista proposed the construction of a new palace for the then monarch Alfonso XIII in 1919 (the royal palace in Ciutat Vella had been destroyed in the fire of 1875).
