While Disney was new to the software industry, the company was used to putting large promotional campaigns behind its products. The marketing push behind The Lion King Animated Storybook included being "advertising in computer magazines and on television, sweatshirt and plush toy giveaways at select retailers, a sweepstakes offering a trip to Walt Disney World and a free 'Lion King' mouse pad in every package". Joseph E. Adney III, marketing manager at Walt Disney Computer Software, noted that in their strategy "in-store, we looked for ways to support the retailers, make things more fun and add more value to the experience we are talking about". Disney Interactive presented information on their upcoming titles at the Winter Consumer Electronic Trade Show beginning January 6, 1995, in Las Vegas. Disney often showcased their storybook titles at E3, such as The Hunchback of Notre Dame in 1996 and Mulan in 1998. The Lion King Animated Storybook was included in the Sound Blaster Disney bundle, along with The Lion King Print Studio and The Lion King Screen Scenes. Through a partnership with Disney Interactive, the CanBeJam series of PC were exclusively bundled with CD-ROM titles for the Japanese market. In June 1996 it was announced that Apple Mcintosh Performa computers models came with the Apple Magic Collection, which bundled The Lion King Animated Storybook, Aladdin Activity Center, and a sneak peek of the film Toy Story. The Mirror held a Dalmatian Competition in 1997, in which they gave away ten free copies of 101 Dalmatians Animated Storybook to the winners. Winnie the Pooh and the Honey Tree Animated Storybook was demonstrated at the 1995 Consumer Electronics Show (CES) in Meeting Room No. M-6314, South 6 Annex. The game's release was part of a year-long, company-wide celebration of Disney's Winnie the Pooh franchise, which included cross-promotion with Disney Interactive, Disney Licensing, Buena Vista Home Video, Walt Disney Records and Disney Press. Purchases of Toddler, Preschool, or Kindergarten Winnie the Pooh video games resulted in a free copy of Winnie the Pooh and the Honey Tree Animated Storybook. The game was part of a "comprehensive advertising campaign in trade and consumer publications targeting family and home PC audiences". The Sunday Mirror and Nestle offered tickets for a free demo CD of the game; customers had to collect two tickets and pick up the CD from Tesco branches. A playable demo of Hercules was featured in the 1997 Electronic Entertainment Expo. In 1998, a game in the series was included in an iMac software bundle. In 1998, Mega offered five free copies of Mulan Animated Storybook and Mulan's Print Studio each in a promotion. Winnie-the-Pooh & Tigger Too Animated Storybook was released in retail stores on February 23, 1999, the same day as Sing a Song With Pooh Bear. In 1999, a copy of any game in Disney's Learning Series: Winnie the Pooh came with a free copy of Disney's Animated Storybook: Winnie the Pooh and the Honey Tree. The A List conducted a promotion through The Mirror to give away 10 copies of the program. In 2001, various entries within the series were repackaged with Ariel's Story Studio in Disney's Classic Animated Storybook Collection: Volumes 1 and 2. On March 1, 2002, Disney dropped the price of Winnie the Pooh and Tigger Too Animated Storybook to 9.99 pounds. In October 2004, Disney released Winnie the Pooh and the Honey Tree Animated Storybook on Steam.
