To see this, consider two investors, Max Value and Max Return. Max Value wishes her net worth to grow as large as possible, and will invest every last cent available to achieve this, whereas Max Return wants to maximize his rate of return over the long term, and would prefer to choose projects with smaller capital outlay but higher returns. Max Value and Max Return can each raise up to 100,000 US dollars from their bank at an annual interest rate of 10 percent paid at the end of the year.
