In January 2003, TRT announced that Erener would represent Turkey at the Eurovision Song Contest 2003. In February the name of the song was announced as "Everyway That I Can" and it was stated that the lyrics were in English. Turkish Language Association called for using a Turkish song instead to properly represent Turkish culture. Erener responded to the criticism by saying: "It has to be in English to comply with world standards. Half of the world listens to English music, why should they not listen to a Turkish artist who sings in English? [...] People do not understand Turkish. If we find it difficult [to sing a suitable song] in our own language, why should we? When TRT asked me to write a song, I gave them my conditions. I said, 'I want to sing the song in English'." The song was released on 8 March, and on 24 May in Riga, it earned 167 points earning Turkey its first victory in the contest and making it the host for the 2004 competition. "Everyway That I Can" entered the music charts of many European countries. In Sweden and Greece, it topped the official lists. Due to the song's commercial success in these two countries, it received a gold and platinum certification from the two of them respectively.
