The dress had an impact in popular culture. Foussianes asserts that "when Killing Eve fans close their eyes, they likely picture Villanelle in this look", with Danielle Fowler of Harper's Bazaar writing that since Villanelle appeared in the dress it has "continued to steer our shopping habits"; a November 2018 article in The Guardian states that "you can tell a TV villain has made their mark on popular culture if they become a Halloween costume" and noted that "for every Trumpian wig or handmaid's bonnet seen at a Halloween party, there was a giant pink dress based on the one worn by the assassin Villanelle". More significantly, multiple commenters saw a further impact in the abundance of pink dresses worn at the 91st Academy Awards and other ceremonies in this award season, writing that there was clear inspiration taken from the episode. A cake depicting the character in the dress was made for the 2019 Cake International festival, created by Turkish culinary artist Tuba Geçkil. Through Autumn/Winter 2019, tulle remained in mode, a trend credited to this dress on the show.
