The concept of phantom rides was to dramatically change with the opening of Hale's Tours of the World in 1906. A predecessor to modern simulators and 4-D films, these shows involved more than just the projected film footage. The cinema itself was designed to physically mimic the experience of being in the carriage of a train, with piped sounds of train whistles and rushing steam adding to the visuals. The benching was even designed to shake to add realism to the feeling of movement along the track. Hale's Tours were successful enough for them to open four venues in London and several others across the UK.
