In 1977 Jones had commissioned the photographer Steve Johnston for a head-to-toe-portrait series of punk youth on London's King's Road. The series was considered too radical for publication in British Vogue, so Jones used it for his book Not Another Punk Book (Aurum Press). This kind of documentary approach to fashion photography, then labelled the Straight-up, became one of the trade marks of Terry Jones' own upcoming publication i-D.
