On June 6, 2013, the new Hostess Brands reopened the Emporia, Kansas plant. Hostess announced ten days later that production would resume the following month, and on June 23 said that its brands would be back on store shelves on July 15. although the company would sell fewer products than before, new president Rich Seban said that it might produce innovative pastries and snacks. "We can have some fun with that mixture," Seban said, suggesting that Hostess might experiment with gluten-free, higher-fiber and lower-sugar and -sodium products.June, Daniel, "Twinkies Return as Hostess Rises from the Ashes"
