As a part of promotions, Sessions visited the screenings of the film in United States, including a special premiere at New York City, where he felt emotional on watching the film, and said "I knew there was something of value I could contribute. I want my song to motivate listeners to make the world a better place." Arlissa performed the song "We Won't Move" at the 2018 Toronto International Film Festival, and also at the film's screening in London. Isaacson had said "We're inviting tastemakers, radio personalities, a who's-who in many markets, so we can create a cultural conversation about the film because it's so important to our brand, and to our artists." The titular track was released as a single from the album on October 5, 2018.
