Ericameria juarezensis is a branching shrub up to 60 cm (2 feet) tall and 120 cm (4 feet) across. Stems can be as much as 3 cm (1.2 inches) in diameter at the base, with gray-brown, shedding bark. Leaves are obovate or oblanceolate, with no teeth on the edges. Flower heads are yellow, sometimes with as many as 26 disc florets but no ray florets.Moran, Reid Venable Transactions of the San Diego Society of Natural History 15(11): 154–157 diagnosis in Latin, commentary and description in English, 2 photos of the plant in the field
