BBC News noted the audiences were mostly composed of families, and that even "most of the parents there seemed to be enjoying themselves". Gilbert Garcia of the Phoenix New Times wrote that: "Rarely has any concert experience so carefully worked so many marketing angles at once. For one thing, the Spice Girls have managed to carve out a niche as a pop group that even moms can love, and they offered just enough nostalgia to keep beleaguered parents happy. When Baby Spice embarked on a solo version of The Supremes' "Where Did Our Love Go", or when the group launched into a spirited take on the Annie Lennox-Aretha Franklin duet "Sisters Are Doin' It for Themselves", you could see the mothers in the crowd jump up in appreciation."
