Following the cancelation of her tour, Gomez rechecked into rehab to focus on her mental health and was noticeably absent from social media. At that time, she was the most followed person on Instagram and became the first person to reach 100 million followers. In February 2023, she surpassed Kylie Jenner as the most followed woman on the platform, and became the first woman to reach 400 million followers on it the following month.
