Maton established itself early on the Australian rock scene in the late 1950s, assisted by Australia's tariff regime, which made imported guitars far more expensive than the local equivalents. Maton guitars were used by many well-known Australian pop and rock groups including Col Joye & The Joy Boys. The company also made one of the first sponsorship deals in Australian rock, supplying Melbourne band The Strangers with a full set of the distinctive 'El Toro' model guitars and basses (notable for their outlandish 'horned' body shape) while the group was working as the house band on the TV pop show The Go!! Show in the mid-Sixties.
