Automated musical equipment, such as coin-operated phonographs and orchestrions, was manufactured under the J.P. Seeburg and Company name for most of its early years. Until 1956, the company was family-owned. The company was founded by Justus Percival Sjöberg from Gothenburg, Sweden. He moved to the United States after graduating from Chalmers University of Technology and used an Americanized spelling of his surname for the company.
