Production of the film began on March 2, 2010. Originally titled "Holiday in Hawaii", and then "Pretend Wife", it was produced by Sandler's Happy Madison Productions and released in North America on , 2011, by Columbia Pictures. The film grossed over $214 million, making it a box office success. However, it received negative reviews, with criticism for its plot and editing but praise for its writing and acting. It won two Golden Raspberry Awards for Worst Actor and Worst Director.
