A new controversy was created when the production team gave to the contestant Noemí Merino a chocolate bath. Unknown to the production team, Noemí is allergic to the chocolate, and the platform Hazte Oír as accused the program to "convert the woman in objets from sex shop denigrate them, show pornography in the television and to turn television into a brothel", and they started a campaign to boycott the program, removing the advertising of the program. Burger King was the first to remove their adverting, followed by Mutua Madrileña and McDonald's. Then also Orange, Amena, Minute Maid and ING Direct also removed their adverting from the show. And finally, El Corte Inglés, Danone, Nestlé and Balay removed their adverting from the show.
