As prosperity returned after 1950, Britons became more family centred.David Kynaston, Family Britain, 1951–1957 (2009) Leisure activities became more accessible to more people after the war. Holiday camps, which had first opened in the 1930s, became popular holiday destinations in the 1950s – and people increasingly had money to pursue their personal hobbies. The BBC's early television service was given a major boost in 1953 with the coronation of Elizabeth II, attracting an estimated audience of twenty million, proving an impetus for middle-class people to buy televisions. In 1950 1% owned television sets; by 1965 75% did. As austerity receded after 1950 and consumer demand kept growing, the Labour Party hurt itself by shunning consumerism as the antithesis of the socialism it demanded.Peter Gurney, "The Battle of the Consumer in Postwar Britain," Journal of Modern History (2005) 77#4 pp. 956–987 in JSTOR
