In 1979, the record company executive Sylvia Robinson assembled a group she called The Sugarhill Gang and recorded "Rapper's Delight". The hit song ushered in the era of commercially released hip hop. By that year's end, Grandmaster Flash was recording for Enjoy Records. In 1980, Afrika Bambaataa began recording for Winley. By this time, DJ Kool Herc's star had faded.
