Roberts produced clothes for the boutique in collaboration with a number of other young avant-garde designers, "many of them gathered in from outside the pale of the fashion trade". The shop was described as having an "unquenchable enthusiasm for all things bright and in outrageously bad taste". In 1970, Elton John hired Roberts to design several concert outfits before he set out on an American tour. Roberts designed a "yellow boiler suit" with a piano appliqué on the back, and "white boots with green wings". The shop was known for kitschy design as much as the clothes themselves. An inflatable sex doll was used as a mannequin.
