While Jarvis's palliative measures were being developed, a more substantial project to bring industry back to Jarrow was under consideration. An American entrepreneur, T. Vosper Salt, became aware of the impending sale and break-up of Palmer's yard. He was convinced that the world demand for steel was about to rise, and thought that the site, with its ready-made docking and rail facilities, would be ideal for a new, modern steelworks. In January 1934, when an initial feasibility study report had proved favourable, Salt began discussions with the British Iron and Steel Federation (BISF), a steel producers' organisation formed that year as part of the National Government's rationalisation of the iron and steel industry.Wilkinson, pp. 172–73
