Also in 2004, Jeff Ballabon, a senior executive at niche content publisher and Internet giant Primedia, Inc., owner of About.com, independently engaged in a form of microtargeting for the Jewish vote. "According to people familiar with the campaign, he advised the White House on how to reach each of the dozens of distinct Orthodox communities-Syrian and Hungarian, Hasidic and Haredi."Ben Smith, Bushies Kvelling Over Orthodox Jeff Ballabon, "Observer", March 28, 2005. Ballabon's efforts also succeeded, with The Forward reporting that Ballabon "basically created a new demographic this election cycle...he helped put his fellow Orthodox Jews on the map as a separate Republican Party constituency. He — or rather, President Bush — was rewarded royally when as many as 80% of Orthodox Jews nationally gave their vote to the GOP ticket."The Forward 50; Lead Players on a Global Stage, November 12. 2004.
