Instead of complying with instructions on the letter he received from the OQLF, the owner of Buonanotte went public, and it generated a widespread public outcry across the province, even among francophones, about the OQLF abusing its powers. The incident also received international attention in newspapers, causing embarrassment to the provincial government. The incident led to the resignation of Louise Marchand, head of the OQLF, on 8 March.
