McClure carried the first "behind the news" column from Washington, along with columns on fashions, interior decorating and international affairs, as well as a column by Calvin Coolidge. In the 1930s, the syndicate distributed a number of "Whirligig" columns: Louis M. Schneider's Financial Whirligig, Frederic Sondern's European Whirligig, Ray Tucker's Washington Whirligig, and National Whirligig (1934–1936).
