The newspaper became the centre of intellectual life, it acted as the focal point for the independent cultural and social projects that grew up around it. Since 1907 the editors office has been engaged in book publishing. "Nasha Niva" performed the coordinating function of a publishing centre. Especially popular were the annual Belarusian Calendars, almanacs in which readers could find not only the usual kind of day-to-day information but also literary works. The publishing centre also published books, both original and in translation. A satirical magazine 'Krapiva' (Nettles) was published in Vilnia in 1912, and the agricultural department of Nasha Niva grew into the independent 'Sacha' (Wooden Plough) magazine published in Minsk from the end of 1913.
