The series is a sequence of episodes and diary clips that were initially released over a six-week period in May–June 2008. Additional videos were added in 2009 and 2010. The title music "I Like U Girl" was co-written and recorded by Ricky Gervais. The series also features actors from The Office including Stirling Gallacher and Ewen Macintosh. Primarily hosted on the Toyboize YouTube channel, Toyboize has been acquired by the UKTV network to play exclusively on its entertainment TV channel, Dave from Monday 9 March 2009. This was the first time that an online originated comedy series has been picked up by a broadcaster in the UK and comes off the back of the huge success of the comedy series on YouTube. To date, Toyboize has had over one million views since it launched on YouTube. The series was also made an official content provider by the editorial panel at DailyMotion C21TV have published a video interview with some of the Toyboize creators talking about the series.First UK web-to-Tv gets its close up, C21Media.net In 2009, the series was nominated for a BAFTA Craft Award in the Interactive Creative Contribution category. Toyboize was created by the comedy group Navelgazing, who are Jack Brough, Jamie Deeks, Dan Johnston and Ewen Macintosh.
