The LCC built the estate to rehouse people from London's East End, who were displaced by slum clearance. The first residents were almost all relatively prosperous working-class families, such as factory workers and busmen.Jackson, p. 297. Prospective tenants were interviewed by London County Council officials in their homes to check their suitability and the size of family, their domestic standards and financial resources. The tenants came from the skilled working class in relatively secure jobs and earning slightly more than the average wage. At the time everyone marvelled at having indoor toilets and a private garden, although the sash windows were extremely draughty, there was no insulation in the attics, and during the winter months very few people could afford enough coal to heat the bedrooms. The toilet, bath tap and a tap in the kitchen over a copper boiler, which was used for both washing clothes and heating bath water, were all fed from a reservoir tank in the attic, which invariably froze on winter mornings, leaving the toilets unusable. One clause in the contract of tenancy stipulated that children born to parents living on the estate would not be housed by the LCC and when the time came for them to establish their own homes, the relevant local authority would be expected to provide housing.
