Several corporate and media houses have partnered with UNICEF to endorse the cause. Tata Teleservices, Barista Lavazza, Park Hotels, Tupperware are urging their customers to speak up. Disney network and Chandamama are asking their viewers and readers – primarily children – to spread awareness on the campaign. Many leading corporates, such as CPA Global, are encouraging their employees to sign up. Radio City and Planet RadioCity.com are connecting with each one of their listeners across its 20 stations to take the online pledge and be part of the change. Photography and short-film contests are also being organized with prizes sponsored by Canon.
