For the first time since 1940 Oldsmobile offered totally different styling during a single model year. The top of the line 1948 Oldsmobile 98 was also included in a marketing campaign for what Oldsmobile called "Futuramic" on all 1949 Oldsmobiles primarily focused on the automatic transmission 1948 Oldsmobile Futuramic introduction. Standard equipment on 98s included a solenoid starter, fender skirts, E-Z-l rearview mirror, and foam rubber seat cushions. The 98s also included front and rear bumper guards, vacuum booster pump, plastic radiator ornament, dual horns, dual sun visors, and cigarette lighter. Deluxe equipment added front and rear floor mats, Deluxe steering wheel, wheel trim rings, rear seat armrests, and hydraulic window, seat and top controls on all convertibles. Upholstery was either broadcloth or leather. The standard tire size was 6.50 x 16. The Custom Cruiser name was retired until 1971 when it was used to denote full-size Oldsmobile station wagons. The new styling was apparently popular with a record 65,235 98s sold, exceeding the number of 90s sold in 1940 for the first time.
