Despite the fact that the city was partly touched by economic development, San Pablo City boasts itself as a potential eco-tourism destination in the province. However, given its human and land resources, various BPO companies are seriously looking at developing the city into the ICT hub of Southern Luzon. Although there were previous attempts to build a similar establishment, SM Prime Holdings was given its go signal in July 2008 to push ahead for SM City San Pablo located at Riverina Commercial Estates along Maharlika Highway at Barangay San Rafael.
