Supermarket, released in 2000, was Rockfour's first full-length album in English. It received some attention outside of Israel (for example, from Allmusic), which encouraged the band to record another album of new material, One Fantastic Day, and begin touring internationally in 2001. Eventually they were signed to American label Rainbow Quartz. Their first release for the label was Another Beginning - a compilation of tracks from Supermarket and One Fantastic Day, which was followed by For Fans Only! - a collection of b-sides and live covers. During 2001 they produced and played on Shy Nobleman psychedelic pop debut album "How to Be Shy", which became a hit in Israel.
