According to Media Life Magazine, "Noory says it doesn't matter whether he believes what his callers and guests say. Ultimately, it's about entertainment, creating a show that people will be drawn to." Author and frequent Coast to Coast AM guest Whitley Strieber has commented on Noory's style, saying, "It's not that he's credulous or easily led. He's willing to take these intellectual journeys. He'll have guests on that you think are completely off the wall — nothing they're saying is real — but by the end of the program you will have made a discovery that there is a kernel of a question worth exploring."
