In recent years it has become a popular tourist destination for those visiting the Alpujarras, and the town is often described as "the gateway" to this area. Bus services connect Órgiva to the coast and Málaga, to Lanjarón and the provincial capital Granada, and to the villages of the Alpujarras. A large market is held on Thursdays.Rough Guide The town is host to a newly opened municipal swimming pool and football pitch. There are three well known alternative communities in the area, the most famous being Beneficio.Beneficio
