In March 2021, Lindell detailed plans for "Vocl," an alt-tech social media platform that he had been developing for several months. He described the site as a cross between YouTube and Twitter that would be different from Gab and Parler. A dispute from a company that owned a web site called "Vocal" led Lindell to rename his site "Frank". Frank launched on the domain frankspeech.com on April 19, 2021, experiencing many technical issues, which Lindell ascribed to a "massive attack". Frank has no social networking features and primarily offers embedded video streams, including Absolute Interference, a two-hour video promoting conspiracy theories about the 2020 presidential election.
