The ThyssenKrupp Elevator Architecture Award is an international architecture competition first held in 1988 and sponsored by one of the world's leading elevator companies. An international panel of judges selected the winning idea from among 926 design proposals to create a Tall Emblem Structure for Dubai. The original jury consisted of 11 international architects — a former and current chairman of the International Union of Architects (UIA) and the regional chairman of ThyssenKrupp Elevator. Dubai Municipality’s director general and Sheikh Hamdan Bin Rashid Al Maktoum were listed as ‘honorary’ jurors.
