Subscription access to FilmFour ended on 19 July 2006, as well as FilmFour Weekly ceased broadcasting to become a free channel, and the service relaunched under modified branding as Film4 a few days later on 23 July. With this relaunch, the channel also returned to digital terrestrial television as part of the Freeview service. At this time, it also became free-to-air on satellite television. As part of the rebrand, the production company was also rebranded to "Film4 Productions". Due to the change, the channel's availability increased from 300,000 (subscribers) to 18 million households. It also changed its broadcasting hours, broadcasting from 12.45pm to 8.45am with commercial breaks included during films for the first time. The first film broadcast under the new format was the British non-subscription television premiere of 2003's Lost in Translation. Prior to the arrivals of Movie Mix and Movies4Men on the Freeview platform, Film4 was the only free film channel available on digital terrestrial television.
