In 2000, Zino became front-page news in the Israeli media when he disguised himself as a war-scarred singer. Dubbing himself "The Burned Man," he created a fictitious biography and appeared in public disguised as a burned, masked cripple. The Israeli media gave The Burned Man and his mysterious story prime-time coverage, during which Zino revealed his true identity. After this "artistic terror act", The Burned Man's first CD was released, becoming one of Israel's all-time best-selling albums with over 450,000 copies sold according to Haim. A second title followed soon after.
