In Asia, Blackpink endorsed Samsung, working with the company on multiple campaigns to promote its electronics products, such as the #danceAwesome challenge to promote Galaxy A. In August 2019, Samsung launched a Blackpink Special Edition set in Southeast Asia, comprising its Galaxy A80, Galaxy Watch Active, and Galaxy Buds. The group featured Galaxy S10+ and Galaxy Buds in their "Kill This Love" music video. In November 2018, Blackpink became the first-ever regional brand ambassadors for Singaporean e-commerce platform, Shopee, as part of its partnership with YG Group in Southeast Asia and Taiwan. Thai bank KBank began its partnership with Blackpink in November 2019. In September 2020, Blackpink became spokesperson for Pepsi in the Asia-Pacific region, including Greater China, Philippines, Thailand and Vietnam. Philippine telecommunications company Globe Telecom began its partnership with Blackpink in December 2020 as its brand ambassadors.
