Principal photography began on 18 January 2012 in Visakhapatnam, where several of Venkatesh's scenes were filmed near the Andhra University campus and on the Ramakrishna Mission Beach. The next shooting schedule began in Kutralam, Tamil Nadu, on 6 February 2012 and filming continued in Hyderabad during March. In Sanathnagar a crowd disrupted shooting, and the film's crew chose an undisclosed location to resume. Samantha joined the film unit on 28 March. After shooting was disrupted three times in Hyderabad by crowds, Babu suggested that Raju move production to Chennai (where several wedding scenes were filmed at a coconut plantation). Rain increased production costs.
