In 1949, the Federal Communications Commission (FCC) issued a construction permit to the Kermit Broadcasting Company for a new AM radio station to broadcast with 1,000 watts of power, daytime only, on a frequency of 600 kilohertz. The station was assigned the call sign "KERB" by the FCC. The station signed on in June 1950 with George H. Cook as company president, Victor King as general manager, James Boultinghouse as program director, and James Radcliffe as chief engineer.
