Vitamix primarily markets its blenders using live demonstrations, and as of 2013 employed over 500 representatives to show its products at culinary festivals, grocery stores, wholesales clubs and conventions. Vitamix's corporate clients include Starbucks, McDonald's, and Jamba Juice (Jamba Juice switched to competitor Blendtec in 2015). Vitamix donates blenders to the Culinary Institute of America to develop relationships with chefs. In 2013, the company opened a 175,000 sq. foot manufacturing facility outside of Cleveland.
