At the present time, because the Roma population in the United States has quickly assimilated and Roma people are not often portrayed in US popular culture, the term "Gypsy" is typically associated with a trade or lifestyle instead of being associated with the Romani ethnic group. Additionally, some small businesses, particularly those in the fortune-telling and psychic reading industry, use the term "Gypsy" to describe themselves or their enterprises, even though they have no ties to the Roma people.
