The series hit a personal sales record with issue #100 which, despite being a normal issue in the middle of a story arc, had a print run of 36,000 copies. Sales took a substantial drop over the next 50 issues, however, and Sim commented that the fact that readers could not simply "jump in" to Cerebus, and had to read the entire series in order to be able to understand the current issue, was a major reason for the sales drop.
