When trainees are finally chosen to debut in new groups, they will face a new set of personalities created by the company to cater to the entertainment market. Each member of an idol group has his or her own character to play, and therefore an important part of their job duties is to maintain that temperament in any kind of exposure they may get. One way to build the personal image of idol groups is through social media services with content managed by the company to ensure the consistency of these personal characteristics.Elfving-Hwang, Joanna. "K-pop Idols, Artificial Beauty and Affective Fan Relationships in South Korea." in Routledge Handbook of Celebrity Studies, edited by Anthony Elliott. London: Routledge, 2018.
