Halpin is perhaps best known as the founder of the US video game industry's retail trade association, Interactive Entertainment Merchants Association (IEMA) which merged with Video Software Dealers Association (VSDA) to form Entertainment Merchants Association (EMA) in 2006. He is currently the president of the Crest Group, a consulting company serving the video game industry. Crest Group is the association management company that previously managed IEMA and now manages the Entertainment Consumers Association (ECA). He is also a Contributing/Guest Editor for 1UP.com, BitMob, Electronic Gaming Monthly (EGM), Game Informer Magazine, GameDaily, GameTheory, IGN, iMedia Connection, IndustryGamers, and The Escapist.Hal Halpin (October 13, 2009) “Alphabet Soup” The Escapist
