The WE Fest logo was created by John Roley in 1982 in Bloomington, Minnesota, at Jeff Krueger's attic apartment on Old Shakopee Road. Jeff wanted to call the Festival The US Fest. That logo was actually Steve Wozniak's Festival in California. By suggestion from Roley, Krueger called the festival WE in '83 Festival, then More in '84 and Alive in '85. This is how the WE Fest became a project.
