In 1989, he was elected by the Politburo of SWAPO to spearhead SWAPO's election campaign in Namibia. To carry out this assignment, he returned to Namibia with many of his colleagues on 18 June 1989, after 27 years' absence from the country. As SWAPO's Director of Elections, Geingob, along with other members of his directorate, established SWAPO election centres throughout the country and spearheaded an election campaign that brought SWAPO to power in Namibia.
