As a true freshman at Alabama in 2017, Ruggs had 12 receptions for 229 yards and six touchdowns. As a sophomore in 2018, he had 46 receptions for 741 yards and 11 touchdowns. As a junior in 2019, he had 40 receptions for 746 receiving yards and seven receiving touchdowns. During his junior season, Ruggs was also the team's primary kick returner and averaged 23.8 yards per return. His 24 total career receiving touchdowns places him third on Alabama's all-time leaderboard. On January 6, 2020, Ruggs announced that he would forgo his true senior year and enter the 2020 NFL Draft.
