George was brought to the forefront of the series when he features in a homelessness storyline. Hollyoaks worked with the charities Centrepoint and Shelter to conduct research into the issue. Roberts said the storyline raised awareness of a taboo subject in the media. The storyline portrayed George dealing with various aspects of homelessness and offered viewers an insight to the character. He has an "unlikely" friendship with Callum and his dynamic with Phoebe Jackson (Mandip Gill) reveals that George puts up an act around others to fit in. Anthony D. Langford of AfterElton.com has praised the storyline for highlighting the issue of homeless gay teenagers, while a columnist for Soaplife has embraced George's openness about his sexuality.
