In 1958, 28-year-old Ensio Miettinen established an engineering office by the name “Insinööritoimisto Ensio Miettinen” in Porvoo, Finland. The company started by lathing small metal parts. He studied carefully the market, selecting products that did not suit large competitors, and was able to target, without exceptions, some particular market niche with his products. His father had wished that he should be an entrepreneur: “Set up a hotdog stand if you like, but don’t go working for someone else!” Already during his student days starting at the age of 22, Miettinen had managed things at his father’s engineering firm, Puristustuote Oy. There he had noticed that strong demand existed in Finland for the manufacture of small electrical supplies in particular. He also understood that, instead of individual products, he needed to concentrate on electrical systems. In seven years, Ensto grew larger than Miettinen's father’s enterprise.
