In many East Asian cultures, the relationship between materialism, happiness, and well-being are associated with neutral or positive feelings. In China, materialism is often motivated by and through social relations, like families or villages, rather than an individualist pursuit of wealth. This suggests that materialism in interdependent, community-oriented cultures, like in China and Japan, may improve well-being and happiness rather harm them. However, even in independent cultures, people with social motives to acquire wealth may view materialism positively, indicating that the relationship between materialism and happiness is more complex than cultural differences.
