The #AmINext campaign was started by Saunders cousin, Holly Jarrett. Jarrett started the campaign in response to the murder of her cousin Loretta and of Tina Fontaine. The #AmINext campaign was active during 2014–2015, and successfully advocated for the then in power Stephen Harper conservative party government to begin an internal investigation into the Royal Canadian Mounted Police's handling of MMIWG cases. Up to that point the Harper government was hesitant to call a national inquiry, with Harper stating: “I think we should not view this [the murder of Tina Fontaine] as sociological phenomenon”.
