On the South Island, the Nelson market includes 61,000 people, with 15,000 people listening to The Edge and 15 percent of market share going to Coast. Dunedin includes 102,000 people, with 19,000 listening to The Edge, 16,000 listening to The Hits and Radio Dunedin maintaining a 14.8 percent market share. Southland covers 68,000 people, including 14,000 listening to The Edge. Market share is heavily contested with Coast securing around 16.5 percent and The Rock securing 15 percent.
