In December 2009, the track "White Wine in the Sun", which depicts Minchin's experience of Australian Christmas, was released as a downloadable single online. Fans on Minchin's official forum launched a campaign to get the track into the Christmas charts by purchasing it from various online download retailers. A Facebook group was also launched to support the campaign as well as a drive on Twitter in which celebrities were contacted about the campaign and a succession of e-mails to radio DJs in a bid to get them to play the song. It was later announced that 50% of the December profits from the song would be donated to The National Autistic Society.
