However, by early 2016, KPWR has drastically reduced the amount of rhythmic pop and EDM tracks in its playlist to focus primarily on hip hop and R&B again. This was due to competition received from urban contemporary rival "Real 92.3", which reignited the market's hip-hop radio war from the 1990s when the station was in competition with 92.3 The Beat. Up until 2017, KPWR had also slightly increased the number of throwbacks/recurrents in its playlist, but has since refocused towards current product to reduce overlap with classic hip hop outlet KDAY. Also, as of July 2019, KPWR is the official sister station to KLLI ("Cali 93.9"), with both stations airing a rhythmic contemporary format—the latter as a Hispanic rhythmic. The sale reunited KPWR with the 93.9 frequency under common ownership for the first time since 2012.
