In 1998, Vital Forsikring bought the real estate located between the east of the stadium, Ring 3 and the Sognsvann Line. The lot covered , including the commercial properties under the stands. A new zoning plan was rejected by the municipality in 2000, but in 2005 the plans were passed. In 2008, Vital started constructing a hotel and more commercial spaces at the site. The hotel had 144 rooms and would be operated by Thon Hotel; other investments included a congress hall for 800 people and a reconstruction of the sports facility Bergbanen. Total area was , including for the congress center, for the four-story hotel, and a expansion of the shopping center by. The shopping center area thus became . The investments cost NOK 550 million and were scheduled for completion in 2009. The project also included the bandy field Bergbanen and a new club building for Ullevål IL. Ownership of the bandy venue was transferred to the municipality.
