Initially, the film was to be released domestically on August 27, 2010, amid weak reviews, but Warner Bros. decided to push back the release date one week to September 3. This meant its opening weekend would coincide with the Labor Day weekend. Dan Fellman, Warner Bros. Domestic Distribution President, stated that "moving to the Labor Day weekend not only allows us to take advantage of the long holiday weekend, but gives us some distance from the other female-driven films releasing in August." Eventually, Going the Distance′s earliest release was on September 2, 2010, in eight countries including Australia, Argentina and Germany, one day before its North American release.
