The Vulcan Street Plant was conceptualized by H. J. Rogers – who was the president of the Appleton Paper and Pulp Co. and of the Appleton Gas Light Co. during this time. According to the Institute of Electrical and Electronics Engineering, H. J. Rogers first came up with the idea for a hydro-electric central station after talking with a friend of his, H. E. Jacobs, while they were on a fishing trip.NATIONAL HISTORIC ENGINEERING LANDMARK – VULCAN STREET PLANT , Retrieved October 19, 2009.
