Mike (Fred Armisen) and his daughter Lexie (Scarlett Johansson) star in a crudely produced commercial for Mike's boutique store specializing in some gaudy item, claiming that if you display an item from their store in your home, "people will think you're a millionaire or somethin'." Each iteration features a new version of the catchphrase, "Ya gotta get a chand-a-lee-eh!"
