Also in 2004, Virgin Unite helped launch "Your Finest Hour", a campaign that distributed more than one million copies of educational materials across the United Kingdom.PR Newswire Europe. (September 27, 2005) Global Business Coalition on HIV/AIDS (GBC) Announces 2005 GBC Awards for Business Excellence. The campaign also raised more than GB£50,000 for South Africa's "Women and Men on the Move Project",Virgin Unite – Women and Men on the Move uniting three South African charities and targets vulnerable young women between ages 15 and 24, who comprise four of every five new HIV infections among South Africans in this demographic. For these actions, Virgin Unite received the Business Excellence Leadership award from the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC) in September 2005.Global Business Coalition on HIV/AIDS (GBC). Awards for Business Excellence 2005. Obtained December 28, 2006.
