JSU's hiring of Deion Sanders as head coach in 2020 has drawn a great deal of attention to the Tiger program in general and the JSU-SU series in particular. On October 23, 2022, ESPN's College GameDay program announced that it would broadcast live from Mississippi Veterans Memorial Stadium on the morning of the game. GameDay has previously made appearances at only three other HBCU games: the 2005 Grambling State–Southern game at the Bayou Classic in Houston, the 2008 Florida A&M–Hampton game in Tallahassee, Florida, and the 2021 Alcorn State–North Carolina Central game at the MEAC/SWAC Challenge in Atlanta.
