His first big move came when he was signed by Juventus from Atalanta for a fee of €2.5 million for the 1996–97 season. He made 23 appearances and scored 8 goals in Serie A, and six goals in ten matches in Europe, making him joint top scorer for Juventus that season along with Alen Bokšić. He ended his season at Juve by winning the 'Scudetto and starting in the 3–1 UEFA Champions League final loss to Borussia Dortmund.
