Construction of the Monument of the Holy Mother of God was approved by the Haskovo municipal council in September 2002. The required funding of 300,000 leva (€150,000) was secured thanks to donations by the citizens of Haskovo. 10,000 postcards were printed with the image of the future monument and were sold for 5 leva (€2.50) each, with the entire collected sum going for the construction. The Yamacha hill southwest of the city centre was chosen as the construction site so that the monument would be visible from the entire city even at night.
