One of the goals of the establishment was to develop future generations of magicians. Originally opened by Eddie Davis, it was taken over by two professional performers, Dick Brooks (entertainer) and Dorothy Dietrich. They encouraged new and unknown performers by allowing them to perform after the main acts had gone on. Some of the magicians who got their early start at The Magic Towne House include Robert Baxt, Jeff McBride, Otto and George, Johnny Ace Palmer and Rocco Silano.
