NBC president Raymond Timothy and vice president Pierson Mapes were tasked by Bob Wright to inform Ed Ansin of the WTVJ purchase in what Mapes later regarded as one of the worst moments of his career. Notified shortly before noon, Timothy recounted Ansin saying "You Expletive Deleted" at the news but honored a prior invite to lunch at a seafood restaurant on the 79th Street Causeway, picking up the tab. After returning to the WSVN studios, Ansin pointed at a satellite dish used to receive NBC programming and deadpanned to Timothy and Mapes, "Why don't you take it home on the airplane?" Ansin later described his reaction as "bewilderment", telling Timothy and Mapes it was "bizarre and certainly unprecedented".
