Minialuxe started production of plastic cars about 1954 (some sources say 1959) and ceased production in the late 1970s.; ; . The company was based in the town of Oyonnax in eastern France about 20 miles from Geneva, Switzerland, and about 50 miles northeast of Lyon (where toy makers Norev and Majorette were headquartered). Oyonnax was known for its plastics industry, with experiments in celluloid long before WWII and a new burgeoning industry post-War. One landmark event that saw the area's explosion as a toy center was the local plastics industry's first trade fair which was located in Oyonnax in 1953.
