The song has been used on its first day of release in a popular Snapchat filter. Puth performed "Attention" live for the first time on The Voice on May 10, 2017. He also performed it on The Tonight Show Starring Jimmy Fallon on May 18, 2017. He later performed the song on The Ellen DeGeneres Show on the October 10, 2017 episode, then on The Late Late Show with James Corden on October 11, 2017.
