Tuesday April 12, 2021, it was announced that Myrtle Beach City Council granted the organizers a special event permit for the four-day music festival. The annual Carolina Country Music Fest made its return to Myrtle Beach June 10–13 of 2021. The festival brought back nearly all of its 2020 artist lineup, including major headliners Luke Combs, Eric Church, Darius Rucker and Jake Owen. On January 14, 2021, it was announced that Rodney Atkins and LoCash were added to the lineup. The sold-out event drew an estimated 35,000 attendees.
