Wolfgang Helfrich, a physicist who joined RCA in 1967, became interested in Mauguin's twisted structure and thought it might be used to create an electronic display. However RCA showed little interest because they felt that any effect that used two polarizers would also have a large amount of light absorption, requiring it to be brightly lit. In 1970, Helfrich left RCA and joined the Central Research Laboratories of Hoffmann-LaRoche in Switzerland, where he teamed up with Martin Schadt, a solid-state physicist. Schadt built a sample with electrodes and a twisted version of a liquid-crystal material called PEBAB (p-ethoxybenzylidene-p'-aminobenzonitrile), which Helfrich had reported in prior studies at RCA, as part of their guest-host experiments. When voltage is applied, PEBAB aligns itself along the field, breaking the twisting structure and the redirection of the polarization, making the cell turn opaque.
