Her research focus is consumer science, sustainable consumption, behavioural economics, and consumer policy. She is the Editor in Chief of the Journal of Consumer Policy. Based on her scientific reputation she was elected to become one of the 400 lifelong members of Germany's Academy of Science and Engineering (Acatech). In addition to her professorship at the University of Cambridge she also holds a permanent Guest Professorship at the Zeppelin University of Friedrichshafen as well as a Leibniz Professorship at the Leibniz Institute for Prevention Research and Epidemiology - BIPS (Germany).
