The southern side of Croydon remained largely undeveloped until the early 20th century. The Malvern Hill Estate was subdivided in 1909 and designed as a model suburb like Haberfield with wide tree-lined streets and houses built in the then-modern Federation style (a variation of Arts and crafts). Part of the development was the Strand shopping strip, which has survived intact to this day and is now heritage listed in its entirety.
