The song's title refers to putting up a facade (or false 'front'), typically to impress peers. It was the 34th best-selling song of 2003 in the U.S., according to Billboard magazine. It was also featured on The Neptunes' 2003 compilation album The Neptunes Present... Clones, which debuted at number one on the Billboard 200 in August 2003. The video features a 17-year old Lauren London as Pharrell's love interest.
