In light of the theme of sweding, director Michel Gondry sweded a version of the trailer of the film, starring himself. On the official website, users can engage in sweding, which puts their faces on the VHS cover of a movie.Matheson, Whitney. USA Today. Web watch. Life section, page 3D. December 11, 2007 The Be Kind Rewind YouTube channel also encourages filmmakers to create sweded versions of popular movies.YouTube – BeKindMovie's Channel A Sweded Film Festival launched in 2016 to showcase fanmade sweded films.
