Hite, as well as Elisabeth Lloyd, have criticized Masters and Johnson for uncritically incorporating cultural attitudes on sexual behavior into their research; for example, the argument that enough clitoral stimulation to achieve orgasm should be provided by thrusting during intercourse, and the inference that the failure of this is a sign of female "sexual dysfunction." While not denying that both Kinsey and Masters and Johnson have played a crucial role in sex research, Hite believed that society must understand the cultural and personal construction of sexual experience to make the research relevant to sexual behavior outside the laboratory. She offered that limiting test subjects to "normal" women who report orgasming during coitus was basing research on the faulty assumption that having an orgasm during coitus was typical, something that her own research strongly refuted.
