Babu stood in 31st place on Forbes Indias Celebrity 100 list for the year 2012, with annual earnings of 42.25 crore. He slipped to 54th place on the same list for the year 2013, with his annual earnings dropping to 28.96 crore. In the following year, he climbed to the 30th position with an annual earning figure of 51 crore. In 2015, he placed 36th, the highest ranking Telugu celebrity, with an income of 51 crore. He was placed 37th, 33rd and 54th consecutively in the years leading up to 2019 with an annual earning of 35 crore. He was once criticized for his limited and predictable wardrobe when attending events.
