Ruffo became acquainted with and befriended another prominent New York businessman, Edward J. Reiners, formerly an executive with Philip Morris USA. After Reiners was laid off, he approached Ruffo with an idea in 1992. The scheme involved soliciting various banks in an attempt to secure financing for a fictitious "Project Star". They pitched the project to bank executives as a top secret operation for Phillip Morris to develop smokeless cigarettes. Ruffo's company, CCS, was to provide the computer hardware and consulting for five offices set up to work on the project. They leveraged Reiners' prior credentials as a Phillip Morris executive to forge documents and add authenticity to the scheme. They also included stringent confidentiality agreements stipulating that because of the sensitivity of the project, banks were to deal only with Reiners and to never contact Phillip Morris directly.
