In December 2012, Gondelman created the Twitter account "SeinfeldToday", along with Jaclyn Moore, formerly of BuzzFeed. The account posted humorous tweets reimagining Seinfeld characters in modern-day situations. As of October 2015, the last time the account was active, it had more than 900,000 followers. At the 6th annual Shorty Awards in 2014, the account won an award in the "#Fakeaccount" category.
