WEBO Radio, Inc., the owner of WEBO (1330 AM), applied for a construction permit to build a new FM radio station in Owego on September 23, 1971, and received a construction permit on January 17, 1972. WEBO-FM went on the air in September 1972 from a new tower in South Owego. It extended the service of WEBO, a daytime-only station, to nighttime hours. Operation remained much the same until March 1, 1979, when WEBO-FM became WWWT "3WT" and flipped to an all-disco format, except for morning drive when it continued to simulcast the AM. The disco format gave way within several months to a straight contemporary hit radio approach.
