The Goblin's reputation earned him as a freelancer from among New York City's politicians and businessmen in hired to commit illegal acts such as suppressing public protests and even acts of assassinations on public objectors. These actions eventually caused him to come into conflict with Spider-Man after he order The Vulture to kill the vigilante's uncle. Later, reporter Ben Urich became a problem for Norman, so the mob boss sent The Chameleon dressed as J. Jonah Jameson to kill him as Osborn kidnapped the real one. After murdering Urich, the Chameleon was killed by Felicia Hardy.
