Ubaidur Rahman the first general manager and originator of PTV commissioned Pakistan's supremo artist Abdur Rahman Chughtai to design a conceptual logo for PTV, this logo was later redesigned with minor modifications by another leading artist Shahzad Nawaz Khan for a more up-to-date look. Recently in the year 2016, PTV's channel logos were redesigned by PTV's Creative Manager (Design) Babur Saghir. By redesigning the logos of these ten channels of PTV his design philosophy was as follows: "The harmony in the design of our new logos depicts unity and connectivity. The non-conventional shape represents modernity, innovation and the new age of PTV. PTV engraved on gold symbolizes the last 50 years of our very strong connection with our audience (PTV Golden Anniversary was celebrated in 2014). The diverse colour palette is representative of the diversity of our people. The golden stroke shows dynamism and the transformation of PTV."
