In 1962 a group of local businessmen formed Geneva County Broadcasting Company and bought the station. WGEA-FM (now WPHH in Hope Hull) was launched on June 27, 1969. The FM station was largely programmed separately but did simulcast some popular local news programs in the morning hours. James C. Helms was the General Manager from 1962 until his death in 1980 at which time his wife Joan assumed his position and became one of the first female General Managers in Alabama radio.
