Members of the Hmong community settled in Merced because Dang Moua, a community leader and former clerk typist at the Embassy of the United States in Laos, promoted Merced. Fadiman said that from the Hmong point of view, Moua "bears the same relation to Merced that Daniel Boone bore to Kentucky or the Pied Piper bore to Koppelberg Hill." When Moua moved to the United States, he originally lived in Richmond, Virginia. While there he researched climates, crop yields, and soil conditions in other states. Moua's brother, a resident of Southern California, told him that the Central Valley had good weather and a variety of ethnic groups. Through the Hmong community social network, Moua learned that General Vang Pao planned to buy a fruit ranch near Merced. As a result, Moua left for Merced, arriving there mid-April 1977. While Vang's plan to buy the fruit ranch did not succeed, the Hmong community spread favorable reviews of Merced, and Hmong people from all over the United States traveled to Merced. Eric Crystal, an anthropologist, expressed surprise over the fact that the Hmong had converged upon Merced; he told a reporter for the Merced Sun-Star, "It was just wild! You'd see these Arkansas plates and stuff on the streets, I mean they were just pouring in from all over the place!" Because of the pre-existing Hmong settlement in Merced, Merced remained a favored destination for Hmong migrants.
