The company was founded in 2009 as FindTheBest by Kevin J. O'Connor, former CEO and co-founder of DoubleClick, Scott Leonard and Brayton Johnson. The site was publicly launched in 2010 with nine comparison categories, including health, education, business, and sports. The venture was funded with an initial investment of $750,000 each from the founders, followed by $2 million by Kleiner Perkins Caufield & Byers in December 2010.
