In August 2017, CloudCommerce acquired companies co-owned by Brad Parscale, Donald Trump's digital campaign manager, and his business partner Jill Giles, for $7.9 million in stock. This included subsidiaries Giles Design Bureau, Parscale Digital, and Jill Giles' Giles-Parscale company, which leases of office space to Parscale Digital on a five-year lease for nearly $120,000 per year. CloudCommerce also acquired Parscale Media for $1 million in cash. At the time CloudCommerce valued the Parscale Creative name at nearly $2 million, later stating "We expected to retain the name and brand, leveraging the good reputation and client following. The name Parscale was revered in the digital advertising space." The company also valued the Parscale Media brand for the same reasons, valuing it at $100,000. Following the acquisition, Parscale joined CloudCommerce's board of directors. The company wrote off the remaining goodwill and intangibles from the Parscale Creative acquisition as a $6 million loss at the end of 2019, which included the indefinite asset of the "Parscale" name they had valued at nearly $2 million. CloudCommerce also wrote off $744,000 from the $1 million Parscale Media acquisition at that time, which included the $100,000 brand name.
