The league’s second season, began on September 2, 1929. By this time, the financial losses suffered by the ASL, SNYSA and ESL had begun to mount. With the stock market crash a month later, the corporate sponsorship on which many of the teams depended began to dry up. Consequently, the ASL began negotiations with the USFA to rejoin the association. This led to additional negotiations regarding the merger of the ASL and ESL. As these went on, the ESL began its 1929-1930 season. By the end of the first half in November 1929, Bethlehem Steel led the standings with twenty-three points off an 11-2-1 record.
