Gerson joined the Bush campaign before 2000 as a speechwriter and went on to head the White House speechwriting team. "No one doubts that he did his job exceptionally well," wrote Ramesh Ponnuru in a 2007 article otherwise very critical of Gerson in National Review. According to Ponnuru, Bush's speechwriters had more prominence in the administration than their predecessors did under previous presidents because Bush's speeches did most of the work of defending the president's policies, since administration spokesmen and press conferences did not. On the other hand, he wrote, the speeches would announce new policies that were never implemented, making the speechwriting in some ways less influential than ever.Ponnuru, Ramesh, "Gerson's World: The president's chief speechwriter turns columnist," article in National Review, July 30, 2007.
