The most notable of Lewin's contributions was his development of group communication and group dynamics as major facets of the communication discipline. Lewin and his associated researchers shifted from the pre-existing trend of individualist psychology and then expanded their work to incorporate a macro lens where they focused on the "social psychology of small group communication" (Rogers 1994). Lewin is associated with "founding research and training in group dynamics and for establishing the participative management style in organizations". He carved out this niche for himself from his various experiments. In his Berlin research, Lewin utilized "group discussions to advance his theory in research." In doing so, there was certainly the complication of not knowing exactly whom to attribute epiphanies to as an idea collectively came into fruition. In addition to group discussions, he became increasingly interested in group membership. He was curious as to how perspectives of an individual in relation to the group were solidified or weakened. He tried to come up with the way identity was constructed from standpoint and perspectives. These were the beginnings of what ended up developing into "groupthink". Lewin started to become quite interested in how ideas were created and then perpetuated by the mentality of a group. Not included in this chapter is how important this became in looking at group dynamics across disciplines – including studying John F Kennedy and the way he tried to interact with his advisors in order to prevent groupthink from occurring.Janis, I.L. (1982). Groupthink
