In an interview published October 19, 2011, Cook discussed the planned video treatment for "Fade into Me," stating: "The content of the video, I wanted to showcase how we are live. I feel like it’s really easy sometimes to throw a tie on, and comb your hair, and put together this really sweet storyline; and I think “Fade into Me” could have definitely taken that angle and it would have worked. I wanted this video to be kind of a no frills, no pretense kind of look at us on the road. It’s a lot of live footage, really just for lack of a better way to phrase it, it’s more of a day in the life kind of thing.". The video (directed by Christopher Sims) debuted November 1, 2011 on VEVO.
