During his time at college, Baum was curious to understand how computers and software could be applied to enable people to process large amounts of data in complex decision-making. He published his thesis titled Information Chunking and Human Decision Making.“When I graduated from Drexel my plan was to become a researcher, but I realized after being offered positions with companies like IBM and Microsoft that being an entrepreneur would give me a better opportunity to see my ideas make an impact on the world around me," says Baum.
