Upon graduating, he worked for a time as an ambassador for the Red Cross in Geneva and Ethiopia and held positions of responsibility in that capacity elsewhere. He served as program director of Rás 2, and as a programmer for Icelandic television and radio. He presented the question contest Gettu betur in 1991–1994. He was editor of the newspaper Dagur-Tíminn (later Dagur) from 1997 to 1999, with his own business in 2000 and served as head of new media and operations manager with the media and publishing company Edda 2001–2002.
