The gin claimed unlikely medicinal benefits under the slogan, "The Spirit that rejuvenates". Other such slogans included "The only perfect gin", "The Royal Liqueur" and "The Royal Appetiser & Digestive".Advertising in the Royal Colonial Institute Year Book 1913 Royal Colonial Institute, London, 1913, p. v. Its advertising included the obviously spurious claim that it was "highly recommended by all doctors against kidney, bladder and stomach troubles and especially for cholera, malaria and typhus".
