On 4 February 2010, the UK phone service regulator PhonepayPlus fined and formally reprimanded Zamano £15,000 for breaching its terms and conditions in relation to unsolicited reverse-charge premium rate SMS messages. PhonepayPlus also ordered Zamano to issue refunds. On 29 March 2012, Zamano was fined a further £35,000 by PhonepayPlus for breaching its terms and conditions in relation to unsolicited reverse-charge premium rate SMS messages.
