Due to the controversy of fur garments, technology facilitating the production of fake furs has significantly improved since the early twentieth century. There are new tailoring and dyeing techniques to "disguise" fur and change the traditional image of fur with its conventional image associated with the elite fur-clad woman. Modacrylic is a high-quality 'fur' alternative that gains attraction to its convincing look as an alternative to real fur. Howard Strachman of Strachman Associates, a New York-based agent for faux fur, states that synthetic acrylic knitted fabrics have become a go-to resource for high-end faux fur, much of it coming from Asia. Prada put mohair faux fur in its Fall 2007 collection, whilst Max Mara and Dries Van Noten have also used this alternative.
