Concepts of neocolonialism can be found in theoretical works investigating gender outside the global north. Often these conceptions can be seen as erasing gender diversity within communities in the global south to create conceptions of gender that align with the global north. Gerise Herndon argues that applying feminism or other theoretical frameworks around gender must look at the relationship between the individual subject, their home country or culture, and the country and culture that exerts neocolonial control over the country. In her piece "Gender Construction and Neocolonialism", Herndon presents the writings of Maryse Condé as an example of grappling with what it means to have your identity constructed by neocolonial powers. Her work explores how women in burgeoning nations rebuilt their identities in the postcolonial period. The task of creating new identities was met with challenges from not only an internal view of what the culture was in these places but also from the external expectations of ex-colonial powers.
