Lever charged an entry fee of 5s. 3d., or two guineas for an annual ticket, and the museum had a degree of commercial success; the receipts in 1782 were £2,253. In an effort to draw in the crowds, Lever later reduced the entrance fee to half a crown (2s. 6d.) and was constantly looking for new exhibits. He also set out his exhibits to impress the visitor, as well as (unusually) including educational information. However, he spent more on new exhibits than he raised in entrance fees.
