On August 21, 2003, Carowinds announced a new flying roller coaster that would be relocated from California's Great America. The ride's name was not announced at the time. On January 15, 2004, it was announced the new roller coaster would be named Borg Assimilator and would be the first Star Trek themed roller coaster. Regarding the design of the attraction, Dale Kaetzel, Vice President of marketing and Assistant General Manager, said:
