In 2018, the company joined Patagonia, Inc. and The Rodale Institute in promoting the development of the Regenerative Organic Certification label, a more stringent certification than 'organic' that requires companies to utilize only ingredients that have been produced under conditions that foster workers' rights, animal welfare, and environmental sustainability. In 2013 the company donated $1.8 million to the campaign to pass a proposition requiring the labeling of foods containing genetically modified organisms in Washington State.
