Ian Swanson of The Scotsman has described her as "dour but passionate". Lamont's low public recognition indicated by the December 2013 TNS BMRB poll led Herald columnist Alison Rowat to label her "the invisible woman of the independence debate", and to suggest she needed to raise her profile. Impressionist Jonathan Watson satirised Lamont in the 2013 edition of BBC Scotland's annual Hogmanay comedy show Only an Excuse?, featuring a sketch in which she debates Scottish independence with Salmond.
