The single was simultaneously released across various digital platforms worldwide on June 19. Yunika Vision ran a 30-minute long special feature of seven BTS music videos including "Stay Gold" on its screens in front of Seibu-Shinjuku Station from July 6–12; the feature was also accessible for mobile viewing with high-quality sound via the "VISION α" app. The complex later ran a Billboard Japan Hot 100 airplay feature of the music video from July 28–August 4, during which it was shown five times a day.
