Indian painter M. F. Husain, decided to create a series of paintings inspired by Amrita Rao and Vivah. He planned to create an entire exhibition around her. He organised a private screening for 150 friends and press attendees to "convey his interest for the film" at Dubai's Plaza cinema. The Regent, a theater in Patna, Bihar, put up a festive banner to promote the movie. The banner reads Poonam weds Prem. Vivah inspired couples at that time to emulate the protagonists.
