In February 2006, Marsh Supermarkets announced that they were ending its longtime sponsorship of the Indiana State Fair due to the company's financial problems. The sponsorship was $175,000 per year and it included naming rights for the fair's Grandstand, Blue Ribbon Pavilion and Agriculture-Horticulture Building. The Marsh name remained on the Blue Ribbon Pavilion as late as 2015 when the Indiana State Fair was able to recruit Elements Financial as a new sponsor to replace Marsh.
