He served in World War I and commanded the 2nd Light Cruiser Squadron from 1913 to 1916, participating in the battles of Heligoland Bight in August 1914, Dogger Bank in January 1915, and Jutland in May to June 1916. In the King's Birthday Honours of 3 June 1916, Goodenough was appointed an Additional Member of the Third Class, or Companion, in the Military Division of the Most Honourable Order of the Bath (C.B.). He was promoted to the rank of Rear-Admiral on 10 June.
