By 2010, Karto had reached a point where he was at a crossroads with fashion as it was something he did not understand anymore. When he grew tired of his Louis Vuitton Keepall bag that his mother loaned him, he made the decision to paint it. People around him seemed to respond to the piece and so he bought many similar vintage bags and took them apart, cleaned them up and swapped out some of the leather parts with sustainable pieces, added silver instead of the metal and painted objects on the side with quotes on the other. This led to the creation of his namesake brand, Philip Karto.
