In response to the news of Katie Holmes's engagement to Tom Cruise in 2005, Cameron designed and began selling merchandise online bearing slogans including "Free Katie", "Run Katie Run", and (in a reference to Cruise's Oprah interview) "Stop Sofa Abuse", among other designs. Items for sale included buttons, hats, mugs, stickers, T-shirts and undergarments. Imitators soon copied Cameron's designs and began selling Free Katie merchandise as well.
