Harald's name is written as runic haraltr : kunukʀ (ᚼᛅᚱᛅᛚᛏᚱ ᛬ ᚴᚢᚾᚢᚴᛦ) in the Jelling stone inscription. In normalized Old Norse, this would correspond to Haraldr konungr, i.e. "Harald king". The Latinized name as given in the medieval Danish chronicles is Haraldus Gormonis filius (Harald, Gorm's son).
