de Rojas, who has been described in media as a British Asian woman, is a campaigner for increased cultural diversity in technology. She is an ambassador for Girl Guides, the 30 % club and the Founder's Forum AccelerateHer. In 2018 she advised the GirlGuides on their new STEM badge. She spoke at the MTV Young Women in Business conference in June 2018. She serves as a judge for the Northern Tech Awards.
