By December 1908, the Demarest Company leased the three corner lots at Broadway and 57th Street, intending to build a showroom and shop there. That month, Kimball was hired to prepare plans for a pair of buildings to be occupied by the Peerless and Demarest companies. Doan Realty, a subsidiary of the Peerless Company, bought the two lots surrounding the Demarest Company's land by mid-1909. U.S. Realty also sold off the corner plots under the new Demarest Building to the Matoaka Realty Company. Construction on the buildings commenced in March 1909. The Demarest Company's building was completed by that June, while the Peerless Company's building was completed three months later in September.
