A dominant electro-pop and R&B record, the album was executively produced by her label's founder Lee Soo-man, while seeing BoA co-writing and composing along with several songwriters and production teams, namely Hitchhiker, Kenzie, Yoo Young-jin, Erik Lidbom, Anne Judith Wik, Martin Hansen, Kim Jong-wan, Kim Dong-ryul, Lindy Robbins, Toby Gad, and more. Under the repackage title Copy & Paste, the album was re-released on September 27, 2010, nearly two months after its original release.
