In arguing its case, Cuadrilla contrasts its approach with the one taken in the United States, claiming that only three chemicals—a polyacrylamide lubricant commonly found in cosmetics, hydrochloric acid, and a biocide used to purify drinking water—will be used in the UK, compared with the hundreds that can be used across the Atlantic; that it has invested in more expensive, better equipment than that used by companies operating in the US; that its wells have three layers of pipe casing to line the wells, whereas many American ones only have two; that the barrier between the gas escaping up the pipe and ground water is thicker; that cement will be returned to the surface, blocking identified leak paths; and that drilling fluids will be collected in closed steel tanks, rather than in lined earthen pits, as often happens in the States. According to Cuadrilla's communication advisor, "Gasland (the US documentary about shale gas) really changed everything. . . . Before that, shale gas was not seen as routinely controversial."
