The book reached #9 on The New York Times Best Seller list, #13 on The Los Angeles Times Best Seller list, and sold more than 40,000 copies.Holiday, Ryan. How Comedian Daniel O'Brien Turned One Joke Into A Major Book Deal. Forbes. April 16, 2012.You Might Be a Zombie. The Los Angeles Times. January 16, 2011. As part of the marketing campaign, Cracked.com encouraged fans to post pictures of themselves alongside the book with 50-word captions.Shields, Mike. Demand Media’s Unlikely Success Story. Digiday. October 14, 2011.
