Collina was chosen as the cover figure for the football video games Pro Evolution Soccer 3 and Pro Evolution Soccer 4, appearing alongside compatriot Francesco Totti and Thierry Henry for the latter. This was unusual, as football games had come to almost exclusively feature only players and managers on their covers, and he did not feature in either game. In addition, he featured as an "unlockable" referee in the rival EA Sports game FIFA Football 2005, released shortly before Pro Evolution Soccer 4.
