Following the release of the album, Electric Wizard toured with the group Sons of Otis, initially in England starting on 27 September 2000, followed by shows across Europe, including Switzerland, Germany, Denmark, Sweden, and the Netherlands. The tour concluded with a final show in England on 22 October in Bradford. Following the tour, Electric Wizard did their first tour of the United States, becoming the first band on the Rise Above Records label to tour the country. The tour began on 4 March 2001, and concluded on April 8 with a show at South by Southwest. On the tour, the band predominantly toured with Warhorse, while also performing shows with Bongzilla, Cathedral, and Converge. On March 7, the three members of Electric Wizard were searched and interrogated for possession of illegal substances in Richmond, Virginia. Erik Larson of Alabama Thunderpussy, who were also performing that day, was able to assist the group in getting the police to drop the charges. The band's American label, The Music Cartel, responded to the event, stating that "with a band like Electric Wizard something like this happening wasn't very far off the mark. I just hope nothing worse happens before the tour is completed." Bagshaw reflected on their American tour as like serving in the Vietnam War, saying that it "strengthened their armor". Greening said that the tour "seemed like a good laugh" but that the group was "young at the time [...] at times it was soul destroying." Oborn commented more positively on it, expressing his excitement about touring the United States and "staying at great hotels, being treated like kings", while noting that the group had still argued a lot while on tour.
