The level of intimacy that one chooses to disclose depends on the type of website they are using to communicate. Disclosing personal information online is a goal-oriented process; if one's goal is to build a relationship with someone, they would likely disclose personal information over instant messaging (IM) and on social media. It is highly unlikely that they would choose to share that information in a website that is used for online shopping. With online shopping, the goal is to make a purchase, so the individual would share only the information needed (i.e. name and address) to make a purchase. When disclosing information over IM and in social media, the individual is much more selective in what they choose to disclose.
