Ethiopia's flower industry has become a new source for export revenue. The industry began in 2004, when the government made an aggressive push for foreign investments by establishing a presence at major international floricultural events. Since then, export earnings from this sector have grown to about US$65 million in 2006–07 and are projected to double over the next few years. Ethiopia is well positioned because highland temperatures make it ideal for horticulture, the average wage rate is US$20 per month (compared to US$60 a month in India), the price of leased land is about US$13 per hectare, and the government has tremendously aided the entry of new businesses into this sector in recent years. As a result, a number of Indian entrepreneurs are relocating to Ethiopia to develop its thriving flower industry which has led to gains in market share at the expense of neighboring countries."The Federal Democratic Republic of Ethiopia: Selected Issues Series", International Monetary Fund Country Report No. 08/259, pp. 35f (accessed 4 February 2009)
