When economic concerns are predominant, the recipient will likely use heuristic processing to form a judgment about the persuasive argument. Conversely, when reliability concerns are predominant (i.e., recipients perceive significant importance in accurately judging an argument), they will likely use a systematic processing strategy. Reliability concerns are influenced by the level of the recipient's issue-involvement or response-involvement. When the recipient views their judgment as being less consequential, they will likely place greater value on economic concerns than reliability concerns.
