Appropriately for a station with roots in a newspaper, WBNS-TV has been a consistent ratings leader in programming and news for most of the time since records have been kept. In fact, for many years a popular saying in Columbus was "4 and 6 don't equal 10", referring to WBNS-TV and its rivals, WLWC/WCMH-TV (Channel 4) and WTVN-TV/WSYX (Channel 6).
