Barney's advertisements and catalogs are usually shot in-house, but for Spring 2011 candid shots by art photographers such as William Klein, Nan Goldin and Juergen Teller were taken behind-the-scenes during New York Fashion Week. Some existing stores saw new renovations such as the in Madison Avenue location's main floor and Co-Op levels. The traditional red awnings were changed to black. In 2011, Barneys' launched a new website called "The Window" which was the retailer's primary "social media landing page"—a window into the Barneys world, with news about fashion and happenings at Barneys stores.
