In 1997 Ron C and Watts began hosting parties for high school students at The All Star Sports Center on Houston's northside near Acres Homes. Freestyle contests would be held to harvest the city for its talent. Chamillionaire, Slim Thug and Paul Wall attended these contests regularly. After impressing Ron C and Watts they were invited to join The Swishahouse. In 1999 Ron C left radio to release the independent Swishahouse album entitled "The Day Hell Broke Loose" with his co-CEO Mike Watts. The album would go on to sell 100,000 copies and become a Houston classic. This same year people began calling him OG Ron C, and he said on a mixtape "for now on don't call me Ron C, call me OG RON C". The next year Ron signed a deal with head KBXX 97.9 DJ Madd Hatta's label Paid-n-Full Records to drop "Southern's Finest" which sold 40,000 copies and featured the hit single "In Love with my money" by Chamillionaire and Paul Wall. In the early part of the century Ron C and Watts decided to part ways as business partners, and OG Ron C left the label he help create, Swishahouse.
