The album's first single "There's a Honey" was released on 20 February 2017, and music video for the song, directed by Silent Tapes, was released on 11 April 2017. Matty Healy and Samuel Burgess-Johnson served as the video's creative directors. The video for "There's a Honey" focuses on the group performing the song in the dark under a translucent magenta cloth. When talking to Fader about the video, Baron-Gracie noted: "For the first Pale Waves video we wanted [it to be] minimal and beautiful. Drawing inspiration from American sculptor Daniel Wurtzel, [we wanted something] romantic [while also] evoking a feeling of claustrophobia". The album's second single, "Television Romance", was released on 16 August 2017. The music video for the single was co-directed by Samuel Burgess-Johnson and Matty Healy, and it debuted on 18 September 2017. The video features the band performing the song in the living room of a flat located in Ashton-under-Lyne in the Greater Manchester area. The flat used in the video was owned by a 92-year-old woman (according to Healy, "She had no clue what was going on but she was loving it"). Both "There's a Honey" and "Television Romance" were re-released on 10 November 2017 as a limited edition white 7" double A-side single, which debuted at number 83 on the Scottish Singles Chart, and at number 2 on the UK Vinyl Singles and UK Singles Sales Charts.
