In 1993, Gilbert wrestled for NWA Eastern Championship Wrestling, where he again teamed with Doug. He also served as head booker for nearly six months, but gave up his position in September 1993 to Paul Heyman. At one point, Gilbert owned 49% of the company. Heyman would take the company in an even more extreme direction, and under the name Extreme Championship Wrestling just 11 months later which saw the company depart the NWA in controversial fashion. Due to ECW's notoriety under Heyman, the company quickly became the third biggest wrestling company in North America behind the WWF and WCW.
