On February 11, 2011, Hollins won his 100th career victory, as coach of the Memphis Grizzlies, in an 89–86 victory over the Milwaukee Bucks. That season, he led his team to a 46–36 record, earning the eighth seed in the playoffs. The Grizzlies defeated the number-one seed San Antonio Spurs before losing to the Oklahoma City Thunder in seven games in the Western Conference semifinals.
