On 15 June 1988, two masked Provisional IRA gunmen from the Markets and Ormeau Road areas entered the video shop he owned in Woodstock Road, East Belfast. Seymour made an attempt to escape by running out the back door; however, he was cornered by the gunmen in an alley behind his shop and shot dead.The Irish Emigrant – 19 June 1988. Liam Ferrie. 23 May 2003.Cusack, Jim & McDonald, Henry (1997). UVF. Poolbeg. p. 250McKittrick, David (2001). Lost Lives: the stories of the men, women, and children who died as a result of the Northern Ireland troubles. Edinburgh: Mainstream Publishing. p. 1130;
