The first trailer to the film was posted by Halsey across her social media platforms on July 13, 2021. Claire Shaffer of Rolling Stone reported that the film incorporates fantasy alongside themes of motherhood and mysticism. Shaffer also indicated the visual influences from the television series Game of Thrones (2011–2019) and Marie Antoinette, being drawn for the film. On July 29, 2021, the second trailer for the film titled "woman/god trailer" soundtracked with "I Am Not a Woman, I'm a God", the eleventh track in the album, was released. It was preceded by four music videos connected to the film for its promotions. A third and final trailer was released on August 24, 2021. The film received an R-rating due to graphic nudity, sexual content, violence and language.
