As his Motown career developed, Gaye would took inspiration from fellow label mates such as David Ruffin of The Temptations and Levi Stubbs of the Four Tops, whose grittier voices led to Gaye and his producer seeking a similar sound in recordings such as "I Heard It Through the Grapevine" and "That's the Way Love Is". Later in his life, Gaye reflected on the influence of Ruffin and Stubbs, stating: "I had heard something in their voices something my own voice lacked." He further explained, "the Tempts and Tops' music made me remember that when a lot of women listen to music, they want to feel the power of a real man."
