The music video is the main reason the song gained popularity. The video is referred to as an "anti-music video" by Bree. The video was directed by Jonathan Bree and released on 7 June 2011. In an interview, Chelsea said the video took about 70 takes before it was perfect. The first twenty takes featured Chelsea without the wig, but said she disliked her hair. She also said the "deadpan, bored" expression was true because they were exhausted after all of the takes.
