The first cinema opened by Deutsch was located in Brierley Hill, Staffordshire, England in 1928. The building has long since been demolished, but as of 2006, the former UCI cinema (built in the 1980s as an AMC multiplex) at the Merry Hill Shopping Centre in Brierley Hill was refurbished as an Odeon cinema. However, its style is more functional than that of original Odeon cinemas.
