Cultivation theory can be applied to America's shift toward so-called "violent sports". A survey undertaken in 1998 showed that only 67% of American teenagers considered themselves to be baseball fans, compared to 78% who responded, identifying themselves as football fans. This study correlates with current TV ratings, as since 2005, football has by far the most hours watched, at 111.9 million hours. Leo W. Jeffres, Jae-Won Lee, and Kimberly A. Neuendorf say that a "new 'media logic' that favors more violent, action-oriented sports" has emerged, "while slower-paced sports have been relegated to secondary status in the United States."
