In 2000, IDW developed a TV show concept, getting as far as a pilot episode. For the 2001's project, Adams's Ashley Wood talked to them about publishing an art book, thus starting up IDW Publishing. Una Fanta was published in March 2002. Woods had Steve Niles send Adams some of his rejected screenplays. Adams selected one, 30 Days of Night, and paired him with artist Ben Templesmith for a comic adaptation as a three-issue series, beginning in August 2002. With low pre-orders, Adams personally pushed the comic with the distributor and major comic book stores. Soon the title's back issues were hot and were followed up with Wood's Popbot.
