Project stakeholder management is considered as a continous process,Emanuela Giangregorio, Practical Project Stakeholder Management: Methods, Tools and Templates for Comprehensive Stakeholder Management, 2020, pag 3 specifically a four-step process of identifying stakeholders, determining their influence, developing a communication management plan and influencing stakeholders through engagement. Within the field of marketing, it is believed that customers are one of the most important stakeholders for managing a business's long-term value, with a firm's major objective being the management of customer satisfaction.Gordon E. Greenley and Gordon R. Foxall (2003), "Multiple Stakeholder Orientation in UK Companies and the Implications for Company Performance", Journal of Management Studies, 34, 259–284.
