The station, whose original calls were KMEZ, started off in 1992 with a gold-based Urban AC format and was known on-air as "Big Eazy 102.9", only to later re-image as "Old School 102.9" in an effort to capitalize on the growing interest in the Rhythmic/Urban Oldies format. By 2004, it modified its format by adding current Adult R&B product to its playlist and reimaged itself again as "102.9, Old School & Today's R&B" to reflect the changes—and compete with WYLD-FM and hip hop station WQUE. Despite being an Urban AC, KMEZ, who, during the fall of 2007, became the flagship station of the New Orleans Hornets of the National Basketball Association.
