Rock music was actually seldom called by its name in Romania (and in other East European countries); however, the term beat was sometimes used instead (this was also the name of an EPs series, released in the late 1960s). However, rock bands were much more often referred to as "electric guitar bands" (ro. formaţii de chitare electrice). The use of alternative names in the 1960s does not mean that the term "rock" was banned or avoided, but shows that there was a different perspective on the whole phenomenon.
