Several notable reworkings were released but of all the remixed albums, The Grey Album was the most popular. The hype around The Grey Album gained notoriety when EMI attempted to halt its distribution despite approval from Jay-Z and the two surviving Beatles, Paul McCartney and Ringo Starr. EMI ordered Danger Mouse and retailers carrying the album to cease distribution. Music industry activist group Downhill Battle responded by coordinating Grey Tuesday, an electronic civil disobedience event held on February 24, 2004. Participating websites posted copies of The Grey Album for free download for a 24-hour period in protest of EMI's attempts to prevent distribution of the mashup on the grounds that sampling is fair use and that a statutory license should be provided in the same manner as if an artist were to perform or record a cover version of a song. Hundreds of web sites publicized the event with 170 hosting the album for download. Over 100,000 copies were downloaded on that day alone.Rimmer, p. 130 The legal repercussions of the protest were minimal; a number of the participants received cease and desist letters from EMI, but no charges were filed in connection with the event.
