Traveling throughout Europe and Asia, Sauza became concerned about the number of “pseudo-tequilas” being produced. Working with other tequila producers from Jalisco Francisco lobbied President Jose Lopez Portillo saying, “Tequila is only the one made in the State of Jalisco, Mexico.” On December 9, 1974 the Label of Integrity decree stated that true tequila only came from the State of Jalisco.
