The trimulcast's coverage area was shifted after the moves of all three transmitters, and with the arrival of Jack FM on KCBS-FM (93.1 FM) in 2005, Amaturo Group moved to compete. The company dismissed the airstaff of the "Lite 92.7" stations and adopted an automated adult hits music format branded as "Jill FM". The new format was geared to be a more female-friendly sound, known as Jill, as opposed to the more male-oriented format on Jack FM. In 2009, Jill FM adjusted its format to soft adult contemporary music with the same focus as rival KOST (103.5 FM).
