In the early 1990s UK television broadcaster Channel 4 sought ideas from independent production companies for a serial to be aimed at a teenage audience. At this point Redmond explored the earlier suggestions made to him, developed the theme and pitched it to the broadcaster as The Teenage Soap. He felt that there was a need for a home-grown British counterpart to the imported serials then being aired by other UK broadcasters and which targeted the teenage audience, such as Home and Away, Neighbours and Beverley Hills 90210. Channel 4 chose Redmond's plans from the pitches presented to it and within months production had begun.
