The company expanded in the 1990s, first with the plant move to Waukegan, then with the opening of Nielsen-Massey Vanillas International, LLC in Leeuwarden, Netherlands in 1995. They also developed new vanilla products beyond just traditional extract, starting with Madagascar Bourbon Pure Vanilla Powder in 1995, then with Madagascar Bourbon Pure Vanilla Bean Paste in 1998. In 2005 the company introduced a line of flavor extracts, including almond, chocolate, coffee, orange, and peppermint. Also in 2005, Camilla Nielsen retired from Nielsen-Massey (although she remained chairman of the board until 2016), and her children Craig, Matt, and later Beth took on leadership of the company.
