The King and I was released on VHS and DVD on July 6, 1999 by Warner Home Video. During its home video release, the film remained in the top 20 of Billboards Top Kid Video Chart for over 15 weeks. In December 1999, the film became the sixteenth best-selling children's title of 1999. The film was later made available on Amazon Prime when the streaming service premiered on August 1, 2011. The film was listed on iTunes for digital sale in 2010.
