On March 9, 2010, CBS announced it had commissioned Undercover Boss for a second season. On July 28, 2010, CBS announced four company executives had signed up for the second season, from NASCAR, DirecTV, Chiquita Brands International, and Great Wolf Lodge, Inc. The second season opener featured the Choice Hotels CEO, Steve Joyce on September 26, 2010. The season two premiere drew 11.02 million, down 27.58 million from the previous season's premiere, and with a 9.55% share, the episode ranked number 2 against its major competition consisting of Sunday Night Football on NBC and Brothers & Sisters on ABC. The second season averaged 12.158 million viewers and the third season, which saw the show move from Sunday to the less popular Friday night, attracted an average of 9.347 million viewers. CBS ordered a fourth season in March 2012 and a fifth season was confirmed in March 2013. The show was renewed for a sixth season on March 13, 2014. A seventh season renewal was announced on May 11, 2015. The show was renewed for an eighth season on May 16, 2016.
