The song has been used as the musical accompaniment in advertisements for Sony high definition televisions with a number of different themes being used for the adverts. In addition the song has been heard at the beginning and end of advert breaks surrounding the coverage of Formula One events on ITV in the UK in 2008, since Sony assumed the role as the sports main sponsor on the channel. It replaced Iron Maiden's "Can I Play with Madness" after the first 4 rounds of the network's coverage.
