On 19 June 2017, a year after the release of episode 6, Sloan hinted towards additional work into the Don't Hug Me I'm Scared series. A teaser trailer titled "Wakey Wakey..." was released on the channel on 13 September 2018, teasing a new television show made in a collaboration between Blink Industries, Conaco, and Super Deluxe. The 30-second video gained over two million views within 24 hours of its release and peaked at No. 1 on YouTube's Trending list. Details of the plot were released on 3 December 2018 in advance of a 2019 Sundance Film Festival screening of the pilot. The pilot episode ran at 23 minutes, and it appeared in the "Indie Episodic Program 1" alongside other short films. On 24 May 2022, the trailer was made private on the official YouTube channel.
