In Canada, where the 2010 and 2012 Games were broadcast by a consortium of Bell Media and Rogers Media properties, the Canadian Broadcasting Corporation announced in August 2012 that it had acquired the Canadian broadcast rights to the 2014 and 2016 Games, returning the Olympics to CBC Television and Ici Radio-Canada Télé for the first time since 2008. While financial details were not announced, the CBC did state that it was a "financially and fiscally responsible bid", which would carry on the organization's 60-year history of Olympic broadcasting. The CBC sub-licensed pay TV rights to TSN and Sportsnet (who served as the primary channels for pay TV coverage during the previous arrangement) in English, along with Réseau des sports and TVA Sports in French.
