Before SendGrid was called Twilio SendGrid, they named the project smtpapi.com. After founding SendGrid in Riverside, California, in July 2009, Saldana, Lopez, and Jenkins enrolled the startup in the TechStars accelerator program and moved the company to Boulder, Colorado. By December 2009, the company announced it had raised $750,000 in a funding round led by Highway 12 Ventures. Other participating investors included SoftTech VC, FF Angel, and TechStars founder David Cohen.
