In 2000 Goodwin and Julian Culhane co-founded LongAcre Partners, a corporate finance boutique. LongAcre worked with Elisabeth Murdoch, helping to build her TV production business Shine via a series of acquisitions. LongAcre was also involved in the £175m sale of Friends Reunited to ITV. LongAcre's investors included the law firm Olswang and private equity house Corsair. In 2007 LongAcre was sold to US investment bank Jefferies. Goodwin remained at Jeffries as head of Global Technology, Media and Telecommunications until 2010.
