Grevillea latifolia is a shrub that typically grows to a height of and often has many stems. Its adult leaves are round or broadly egg-shaped to heart-shaped with the narrower end towards the base long, wide and flat. The flowers are arranged in leaf axils or on the ends of branches in clusters of six to sixteen on a rachis long. They are pale to deep pink, ageing to red, each flower on a pedicel long. The style is white, and the pistil long. Flowering occurs from March to September and the fruit is a thin-walled follicle long.
