The production of the second series was announced by ITV on 8 June 2007. The second series had a much larger pre-publicity campaign, both by ITV and by unaffilited TV magazines. The series consistently received more than six million viewers, roughly on par with the first series,Weekly top 30 programmes on TV sets (July 1998 – Sept 2018). Broadcasters' Audience Research Board. Retrieved 13 May 2022. and had an audience share of over 25 %. The least viewed episode was the second episode, with 6.05 million viewers, and the most viewed episode was the penultimate episode, with 6.44 million viewers.
