There is one feast day dedicated to the Virgin of Cotoca, but it is celebrated over the course of 8 days. The celebration begins 8 December, which is also the feast of the Immaculate Conception celebrated by Roman Catholics. The celebration of the Virgin of Cotoca ends on 15 December. Throughout the 8 days, but primarily on the first and 8th day, thousands of devoted Bolivians make pilgrimages to the shrine where the image is located in Cotoca.
