Content from the American E! network started to air throughout the system's daytime, late night, and weekend schedule upon its re-branding on September 7, 2007; this was to include Canadian-produced series aired on E! channels internationally, although the extent of this was unclear. E! programming had previously aired on Star! until the launch of E! in Canada. As a result of this change, E! programming was not available in all areas where it could be seen previously, although E! stations were generally available on digital cable, as well as both of Canada's satellite providers. Primetime programming continued to be sourced primarily from the major U.S. broadcast networks.
