Bryan campaigned vigorously throughout the swing states of the Midwest, while McKinley conducted a "front porch" campaign. At the end of an intensely heated contest, McKinley won a majority of the popular and electoral vote. Bryan won 46.7% of the popular vote and Palmer just under 1%. Turnout was very high, passing 90% of the eligible voters in many places. The Democratic Party's repudiation of its Bourbon faction largely gave Bryan and his supporters control of the party until the 1920s, and set the stage for Republican domination of the Fourth Party System.
