In 2010 , Research In Motion ( RIM ) announced several new tools to make it easier for BlackBerry applications developers to build , simulate , deploy , and monetise feature-rich applications on the BlackBerry platform ; including the BlackBerry Enterprise Application Development Platform , the next generation BlackBerry Web Application Platform , BlackBerry WebWorks Platform for the BlackBerry PlayBook™ Tablet and BlackBerry smartphones , and BlackBerry Payment Service , BlackBerry Push Service , BlackBerry Advertising Service , Location Service , Maps Services , Analytics Service , Scoreloop , BBM Social Platform Software Developer Kits , `` et al '' .
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