The 90-second spot was created by Oscar -nominated film director Spike Jonze for ad agency TBWA\Chiat\Day to advertise the adidas_1 `` intelligent `` sneakers .
DET NUM NOUN AUX VERB ADP PROPN VERB NOUN NOUN PROPN PROPN ADP NOUN NOUN PROPN PART VERB DET PROPN `` ADJ `` NOUN .