He raupapa o ngā mahi e mahia ana e tētahi kamupene e mahi ana i tētahi ahumahi motuhake kia taea ai te tuku i tētahi hua, ratonga rānei mō te mākete. Ka puta mai te ariā i roto i te whakahaere pakihi, ā, i whakaahuatia tuatahitia e Michael Porter i roto i tana pukapuka tino pai, Competitive Advantage: Creating and Sustaining Superior Performance, i te tau 1985. Pātai: He aha te momo whakahaere e whakahaere ana i ngā mahi?
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