Ko te ingoa rohe mo Google i rēhitatia i runga i Mahuru 15, 1997, a ka whakaurua te kamupene i runga i Mahuru 4, 1998. I hāngai i roto i te karaka o te hoa (Susan Wojcicki) i roto i Menlo Park, California. Craig Silverstein, he hoa PhD ākonga i Stanford, i utua rite te kaimahi tuatahi. i te tīmatanga i pūtea Google e te takoha o August 1998 o $ 100,000 i Andy Bechtolsheim, tahi-kaiwhakarewa o Sun Microsystems; i hoatu te moni i mua i whakaurua Google. riro Google moni i toru atu kaituku anahera i roto i 1998: Amazon.com kaiwhakarewa Jeff Bezos, Stanford University pūtaiao rorohiko ahorangi David Cheriton, me te kaipakihi Ram Shriram. i waenganui i enei kaituku, hoa, me te utuafare Google whakaara a tawhio noa 1 miriona tāra, e taea ki a ratou te whakatuwhera ake i to ratou toa taketake i roto i Menlo Park, California.
Ko Menlo Park, California