Whakarāpopototia te tuhinga:  I hurihia e ia te ao ki ōna taonga tākai papatahi, ā, ināianei, e hiahia ana a Ikea ki te whakaora i te ao... mā ngā poraka kai. Ko te kai e arohaina ana e ngā miriona kiritaki o Ingarangi, ko te hurihanga kikokiko-kore e kīia ana ka whakaiti i ngā tukunga waro ki te haurua. E ai ki te kamupene o Huitene, he iti ake te pūngao e whakamahia ana ki te whakaputa i te momo poaka me te kau hou. Mahere matomato: E kii ana a IKEA ka 'whakaorangia te ao' me ona poaka kai kai hou na te mea he iti ake te kaha e hiahiatia ana hei whakaputa me te tunu i a raatau i te momo poaka me te kararehe. Ka whakarewahia ōna pōro huawhenua i tēnei marama, he mea hanga mai i tētahi tohutao ngaro o te pīpī, te pīni, te kāroti, te pīpī, te witi, te kāri me te kai. He rongonui a Ikea mo ana pōtae, he rongonui hoki mo ana taonga whakahiato-kore, ā, ko ngā kiritaki o Ingarangi e noho ana i ngā rā katoa i roto i ōna whare putunga nui, e kai ana, e hoko ana. I tēnei wā, e hokona ana e te kamupene te kotahi piriona o āna pōtae kai i ia tau. I roto i tētahi uiuinga ki te Daily Mail, ka mea te kaiwhakahaere matua o IKEA, a Peter Agnefjall: "Kei te whakarewahia e mātou tētahi poraka kai kai. E kite ana mātou i tētahi whai wāhitanga nui. Ka puta te poraka kai huawhenua ki te ao katoa i te marama o Paenga-whāwhā, ā, he iti iho te 50 ōrau o te hāora hāora i te poraka kai noa iho. He hauora ake, he pai ake hoki mō te ao. Kua rua tau te kamupene e whakawhanake ana i te pōro huawhenua, te mea hou tuatahi ki tana pōro kikokiko mai i tana tīmatanga ki te hoko kai hei akiaki i nga kaihoko ki te noho ki roto i ona toa i te tau 1959. He pai ake te taiao o te kai huawhenua i te kai kikokiko, nā te mea ko ngā kau me ngā poaka te kawenga mō ngā tukunga metana. He iti ake hoki te pūngao hei tunu i te pōro huawhenua. I kii tetahi kaikorero: <unk>I IKEA e hiahia ana matou ki te tuku whiringa kai hauora e reka ana, e mau tonu ana, e taea ana hoki e te tini, i runga i to maatau tuakiri Swedish. <unk> Kei te whakawhanake mātou i ā mātou momo kai ki te whakarato i ngā kōwhiringa e hāngai ana ki ngā hiahia rerekē o ā mātou kiritaki. <unk>Ko tētahi o ngā hua hou, he pōro huawhenua ka whakarewahia ki ō mātou toa mai i te marama o Paenga-whāwhā. <unk>Kāore he ihirangi kararehe o te pōro huawhenua i roto i te...
Kei te tumanako a IKEA ki te whakaora i te ao ki te pīni me te kāri 'pōro kai' Kei roto hoki i te 'whakaro-kore-ngakau' nga karepe, nga pepere me nga peara. E hokona ana e tētahi kamupene Swedish flat-pack he kotahi piriona poraka kai noa ia tau.