Whakarāpopototia te tuhinga:  Ko te FA Cup, ko te whakataetae whutupaoro tawhito rawa atu o te ao, ka whakaingoatia hei Emirates FA Cup i roto i te kirimana tautoko hou £ 30 miriona. I roto i tētahi nekehanga ka riri i ngā kaitiaki tikanga, e mōhiotia ana kua whiwhi te FA i tētahi kirimana e toru tau ki Emirates Airlines. Ko te kirimana, ka whakaaetia e te poari FA i te Taite, e whakapono ana he £ 10 miriona te utu mo te tau, engari he utu mo nga kaiwhaiwhai o te whakataetae 144-tau-tau. I wikitoria a Arsenal i te whakataetae FA Cup o te tau kua hipa, ka whakaingoatia hei Emirates FA Cup. Ka tūtaki a Aston Villa ki te kapa Arsenal i te whiringa toa o tēnei tau ki Wembley Stadium. Ko te whakaingoa i a ia hei Emirates FA Cup he tata atu ki te kaitautoko taitara i te kirimana o mua "i roto i te hononga ki a Budweiser", e £ 9m ia tau. Engari ko te FA, i muri i te wa tino whakama kaore he kaitautoko o te Ipu e kaha ana ki to raatau tari tauhokohoko, me nui ake te tuku ki te kukume i tetahi kaitautoko nui ki te teepu. He tino uaua te hopu ahakoa i muri i te whakahoutanga o te FA i to raatau roopu kaitautoko ki te kawe mai i nga tohunga mohio i Manchester United. I hiahiatia hoki he waimarie hei kukume i a Emirates Airlines, e whai pūtea tautoko hākinakina nui ana puta noa i te ao, tae atu ki te taiwhanga me te kete o Arsenal. He nui te moni a Emirates hei whakapau i muri i tana whakatau i te marama o Noema kua hipa kia kaua e whakahou i tana tautoko FIFA £ 30m-i te tau mo nga Ipu o te Ao 2018 me te 2022 me nga whakapae mo te pirau e pa ana ki aua whakataetae e kiia ana he whakaaro. Kāore hoki a Emirates i te whai wāhi atu ki te tono mō tētahi kaiwhakawhiwhi rererangi o te Champions League, e tuku ana i te FA ki te tuku i tētahi whiringa tautoko whutupaoro nui. Ko Emirates kei Dubai kei a raatau kamupene rererangi Abu Dhabi a Etihad hei kaitautoko mo te koti me te papa o Manchester City. Engari kaore a City e whakaaro he raruraru ki te Emirates FA Cup. I hinga a Villa i a Liverpool i roto i te whiringa toa hei whakakahore i a Steven Gerrard (pokapū) i te tupono o te tohu whakamutunga. Ko te kirimana hou a te FA me Emirates ka whakaaetia hoki kia ono atu kamupene...
Ka tapaina te FA Cup ko Emirates FA Cup hei wāhanga o te kirimana tautoko. E mōhiotia ana kua whakaaetia e te FA he kirimana tautoko e toru tau ki te Airline. Ko te whakaaetanga ka whakaūhia i te Rāhoroi nei, ā, ka £ 10 miriona ia tau te uara.