I roto i te Hui-tanguru 2003, tīmata te whakamahere mo te tūāpapa pūmanawa Xenon, a ka arahina e te Perehitini Tuarua o Microsoft J Allard. i taua marama, ka puritia e Microsoft he hui mō 400 ngā i roto i Bellevue, Washington ki te tiki tautoko mō te pūnaha. hoki taua marama, Peter Moore, peresideni o mua o Sega o Amerika, piri Microsoft. i runga i August 12, 2003, hainatia ATI i runga i ki te whakaputa i te kōwae tukatuka whakairoiro mō te papatohu hou, he kirimana i pānuitia tūmatanui e rua nga ra i muri mai. i mua i te whakarewatanga o te Xbox 360, i kitea maha kete whanaketanga Alpha te whakamahi i Apple o Power Mac G5 pūmārō. i tenei no te mea i te pūnaha o Power 970PC pūtukatuka rere i te taua hoahoanga PowerPC Xbox 360 e te mutunga e rere i raro i IBM o Jeff Xenon.
tīmatanga 2003