Whakarāpopototia te tuhinga:  (CNN) I tēnei wiki, ka miharo anō a Hillary Clinton ki te ao <unk> ehara i te mea nā te whakarewatanga o tōna pakanga, engari nā te huarahi rerekē i mahia ai e ia. He tino nui rawa tana mahi. Ma tana riipene ataata, waitohu hou me te haerenga ki te huarahi, i whakatuwherahia e ia he kaupapa whakawhitiwhiti korero roa ehara i te mea ki te "rebranding" ia ano engari ki te whakarereke i a ia ano, he aha tana e tu ana me te pehea e hiahia ana ia ki te rere. Ka kitea e mātou i roto i te tau me te hawhe e whai ake nei mēnā ka mahi. He tokomaha i roto i te pānuitanga me te pouaka whakaata i te mutunga o te po i tarai i o ratou mahunga i tenei wiki; ko etahi atu he kino. Ko Ruth Marcus - he kaituhi mo te Washington Post - i whakakore i tana ataata whakarewatanga hei "kore e taea te whakarereke, e whakahawea ana" i te kaha o te "tirohanga pouaka taupori". Ko Jon Stewart te mea i whakahawea ai ki a ia hei "te pānuitanga a State Farm i horapa" me te "he mea whakamiharo hoki". I te mea ko te hunga pāpāho pea te hoa whawhai matua mo Hillary, ko to ratou whakapono ki tana pono he take nui ki te taea e ia te whakarereke i a ia ano i roto i nga kanohi o te kaitono. Engari mai i te tirohanga hokohoko, he nui ake pea te angitu o tana whakarewatanga i te whakaaro o nga kaitohutohu. Ko te ataata whakapuaki a YouTube i te wero rautaki matua mo te kaupapa me te kaitono: Hei huri i te karere a Clinton mai i te "I" whaiaro ki te "we" atawhai. Ahakoa ka whakahawea pea nga kaiwhakawā, he uaua ki te whakakahore ko te ahua e whakaatu ana i a Hillary he maia ake, he hou ake, he maamaa ake, he titiro whakamua, tae atu ki te ahua o te ahua o nga kamupene whakarewatanga hua angitu e rua, Nike me Apple. Kua tīmata pea te kapa o Clinton ki te hanga i tētahi hononga arohaehae ki ngā kaipōti i ngaro i a ia i mua, i te mea nui rawa atu i te wā i hinga ai ia i te pakanga whakaingoa ki a Barack Obama i te tau 2008. I roto i te tauhokohoko, ko te rebranding he rautaki ki te kawe i tetahi ingoa hou, kupu, tohu, hoahoa ranei ki tetahi waitohu kua oti te whakarite me te kaupapa ki te whakawhanake i tetahi tuakiri hou i roto i nga hinengaro o nga kaihoko. Ko te whakarerekētanga he rautaki e haere ana ki tua atu: e whai ana ki te whakarereke i te ahua o te kaihoko (te kaitono ranei) e wheako ana i te waitohu kua whakatauhia. Ka huri pea te waitohu hou i tō whakaaro mō...
Martha Pease: I whakarewahia e Hillary Clinton tana tono perehitini mā te whakarerekē i tōna tuakiri, i tōna āhua. E ai ki a ia, i whai a Clinton i tētahi huarahi iti, kāore i te rite ki te whakapuakitanga o Marco Rubio.