Ko te ataata i whakahaeretia e Anthony Mandler, ka whakaatahia i te Hakihea 13, 2012 i runga i MTV hei waahanga o te whakanui wiki-roa o te hongere mo te ra whanau o te kaiwaiata. Ko te hiahia aroha o Swift i roto i te riipene ataata e whakaarihia ana e Reeve Carney i wheturangitia i roto i te Spider-Man: Turn Off the Dark hei Peter Parker / Spider-Man. I tukuna he tirohanga 25-hēkona i mua i te tukunga o te riipene ataata i te ra ano i runga i MTV. I whakataurite te riipene ataata ki a "Ride" na Lana Del Rey, i whakahaeretia e Mandler me te "korero".
Ko te tau 2012