Whakarāpopototia te tuhinga:  Ko tētahi pukapuka 'blokey' e hokona ana i River Island, kei roto nei tētahi kōrero pōhēhē e pā ana ki te tūkino ā-whānau, kua puta he riri i runga i a Twitter, nā reira i tangohia ai e te waitohu o te huarahi nui i ngā papa. Ko te 'Very Blokey Joke Book' na Jake Harris, i whakaatuhia i te tari kakahu tane o te waitohu o te huarahi nui, kei te waatea hoki i Amazon, kei roto he korero mo te tangata e matakitaki ana i tana wahine e whiua ana e ona hoa. Ko te pukapuka 'Really Blokey Jokes' na Jake Harris e hokona ana i River Island (maui) kei roto i te tawai whakaeke mo te tutu o te whare (matau) Ko te pikitia o te tawai whakaeke i tukuna tuatahihia e te kaikorero pāpāho a Tim Doble ma @BetterThanToday i ohorere i tana kitenga i te tawai i roto i te pukapuka i runga i te rere o te toa. 'Kei te mātakitaki te tangata i tana wahine e whiua ana e te tokorima tangata i te taenga mai o te pirihimana,' e ai ki te kata. 'He aha koe i kore ai e āwhina?' te pātai a tētahi pirihimana miharo. "E rima pea te nui", te whakautu a te tangata,' ka pānuihia te rerenga kino. Ko nga kaiwhakamahi Twitter i ohorere i tapaina te kata 'he whakamataku' me te 'he tino whakaeke' me te tono i te mahi mai i te waitohu kakahu. Ko te pikitia o te kata kino i tuhia tuatahihia e te kaitohutohu pāpāho a Tim Doble ma @BetterThanToday i ohorere i tana kitenga i te kata i roto i te whakaputanga. Ko te whakautu a te kaiwhakamahi ki te pou ko te 'Tino kino!' i te wa e tuku ana tetahi atu i te 'Wow!' Ko tētahi atu kaiwhakamahi ohorere @Lingonerd i tuhituhi: 'E tumanako ana ahau kei a River Island tetahi mea hei korero mo tenei!' 'He mea whakamataku tenei' i whakaae a @Rozakthegoon i a @JonathanMeres e kii ana: 'He tino whakamataku tenei. E miharo ana ahau ki te mea e whakaaro ana a River Island ki te mahi mo taua mea?' I whakairihia e nga kaitohutohu wahine whakaari a @VagendaMagazine: 'Ki te kore e nui te take ki te kore e hoko i reira te taimana i runga i o raatau kakahu katoa.' 'Kahore he kupu! Ka kawea taku moni ki tētahi atu wāhi,' i whakaae a @Kitty_Patterson me ētahi atu. I tuhia e tētahi kaiwhakamahi Twitter @JonathanMeres: 'He tino whakahē tēnei. E miharo ana ahau ki te mea e whakaaro ana a River Island ki te mahi mo taua mea?' 'Kahore he kupu! Ka kawea taku moni ki tētahi atu wāhi,' i whakaae te kaiwhakamahi @Kitty_Patterson. Ko nga kaitohutohu wahine whakahianga...
Kei roto i te'Pukapuka Pika Pika Pika Pika'na Jake Harris he pakiwaitara tino kino. He kōrero mō tētahi tangata e mātakitaki ana i tana wahine e whiua ana e ōna hoa. Ko nga kaiwhakamahi o Twitter i whakawehi i tapaina ko te mea 'he mea whakamataku' me te 'he tino kino' Kua kii te waitohu kakahu ka tangohia e ratou te pukapuka mai i nga toa. I te marama o Mei o te tau kua hipa i whakahētia hoki te waitohu mō ngā taonga whakatoi wahine. I whakaatuhia e te taonga he taatai mo nga wahine i hangaia kia rite ki te whutupaoro i whakaahuatia me te tangata e whakauru ana i ona maihao ki ona taringa.