Tuhia he haere tonu mō tēnei wāhanga - I te tau 1997, ka whakautu a Vince McMahon ki te angitu nui o te WCW mā te kawe i te WWF ki tētahi aronga rerekē me ngā pūāhua tūturu ake me ngā rārangi kōrero. Ko nga whetu e piki ake ana ko te roopu D-Generation X (kei roto ko Shawn Michaels, Triple H, Rick Rude, X-Pac, Road Dogg, Billy Gunn me Chyna) me Stone Cold Steve Austin, nana nei i tiimata te rongonui me tana 1996 King of the Ring wikitoria me te korero rongonui "Austin 3:16". Ahakoa i tiimata mai i te kino, ka tiimata te rongonui o Austin ki te neke atu i nga mea pai o nga kaiwhaiwhai i roto i te whakatairanga. I te Wāhanga o Survivor
i te Whiringa-a-rangi 9, 1997, i whakarewahia e WWF te tohu "whakarewa" hei waitohu a te kamupene puta noa i te Attitude Era, a i te Tihema 15, 1997, i tukuna e Vince McMahon he whakatairanga i runga i te "Raw Is War" e korero ana ki te hunga whakarongo mo te kamupene e haere ana ki te "haerenga auaha me te waa hou", e tohutohu ana i te whakaaro o te matua mo te hunga whakarongo ki te taiohi. Ko tenei waahanga ano hoki te timatanga o te waitohu karapa e whakamahia ana mo nga whakaaturanga pouaka whakaata WWF ka uru ki te mana katoa, ka whakakapi i te waitohu New Generation.