Whakarāpopototia te tuhinga:  He whakaaturanga whakaari. He wahine e mau ana i te potae me te koti iti e pupuhi ana i te ruma, kei te tatari tetahi tangata kakahu ataahua. Tērā pea he pikitia i tangohia mai i tētahi pikitia noir o mua, i tētahi whakaaturanga rānei i whakarerea mai i te kiriata rongonui o nā tata nei, ko Fifty Shades of Grey. He pānuitanga tēnei mai i te toa whakapaipai nui a Revlon mō tā rātau rīpene ngutu hou. Ko te pānuitanga huatau e kiriata katoa i roto i te pango me te ma, ki te anake te mata o te mawhero kitea i runga i nga ngutu o te wahine. Panuku ki raro mō te ataata. Ko te pānuitanga karakara hou a Revlon e āhua mōhiotia ana... He pango me te ma te whakaahua, ko te tae anake ko te puka o te mawhero i runga i nga ngutu o te wahine. Ko te riipene ataata, ko Love Is On, i hangaia e te umanga George Patts Y&R mo te kamupene whakapaipai hei waahanga o te rebranding nui. Revlon UK's new global tag line, Love Is On, is the label's first major relaunch in more than a decade. Ko te nekehanga e kiia ana hei tohu i tana hiahia ki te whakaawe i te aroha me te hono atu ki nga taangata o te ao i runga i te taumata wairua. E ai ki tētahi kaikorero: 'Ko te whakaaro mō Love Is On i tipu mai i to mātou rapu i tētahi āhuatanga e whakaawe ana i te ao whānui. Ko te aroha te mea tino kaha, tino pai hoki... He pono, ko L-O-V-E te tino take o te kupu REVLON. A ko te O-N (i te mutunga o REVLON) e pā ana ki te tuwhera, ki te "whakaoho".' Ko te ataata huatau e whakaatu ana i te puoro puoro jazz-heavy. Ka kite tatou i te wahine - e mahi ana hei wahine whakapohehe - e pana ana i te tangata ki runga ki te moenga i a ia e kata ana, e whakamiharo ana; katahi ka kanikani te tokorua. Ka whakangahau te wahine ki te whakangahau i te wa poto me te kaamera Polaroid tawhito ka puta mai me nga tohu. Ka tukuna atu e ia ki te tangata, e tino harikoa ana ia ki te whiwhi. He kohinga whakaahua o ōna ngutu, i peitahia ki ngā tae rerekē o te kiri. I muri mai ka eke te wahine ki runga i te tepu kawhe i runga i nga potae papa, ka tata ki te eke ki te tangata, ka tango wawe i tana teka, ka whakamahi i a ia ki te kopaki i ona kanohi. Ka tangohia e ia etahi Polaroids o ia ano ka puta mai i muri o te wehenga o te ruma, e whakaatu ana i a raatau. Katahi ka muramura ia i tētahi mea...
Ko te pānuitanga karakara hou a Revlon e rite ana ki tētahi whakaaturanga mai i te 50 Shades of Grey. Ka whakakakahu te wahine i te wahi o te kakahu ki te tangata, a ka herea ona kanohi. I hangaia te pānuitanga o te kiriata noir 'Love Is On' e te umanga George Patts Y&R.