Tirohia te wāhanga i raro nei, kātahi ka whakautu i te pātai i muri mai i te reo kotahi me te wāhanga:  Passage: I te tau 2005, i whakaaro te Tumuaki o Apple a Steve Jobs ki te whakamahi i te mata pa-maha ki te taunekeneke ki te rorohiko i roto i te huarahi e taea ai e ia te tuhi tika i runga i te whakaaturanga. I whakatau ia me whai mata pa e toru nga papa, he hangarau hou, he hangarau matatau hoki i taua wā. I awhina tenei ki te tango i te papapātuhi me te kiore, he rite ki te rorohiko papa. I tono a Jobs i tētahi rōpū o ngā kaipūkaha Apple ki te tirotiro i te whakaaro hei kaupapa taha. I a Jobs e arotake ana i te tauira me tōna atanga kaiwhakamahi, ka whakaaro ia ki tētahi whakaaro tuarua o te whakatinana i te hangarau ki tētahi waea pūkoro. Ko te kaha katoa i huaina Project Purple 2 a ka timata i roto i te 2005. hangaia Apple te pūrere i roto i te mahi tahi ngaro, me te kore noa ki AT & T, mua Cingular Waea. Ko te utu whanaketanga o te mahi tahi i whakaarohia he $ 150 miriona mo te toru tekau marama. I whakakahoretia e Apple te huarahi "hoahoa na te komiti" i hua ai te Motorola ROKR E1, he mahi ngatahi kaore i angitu me Motorola. Engari, i hoatu e Cingular Wireless ki a Apple te herekore ki te whakawhanake i nga taputapu me nga raupaparorohiko o te iPhone i roto i te whare. I whakauruhia te iPhone taketake e Steve Jobs i te Hanuere 9, 2007 i roto i te korero matua i te Huihuinga Macworld & Expo i tu ki Moscone West i San Francisco, California. I roto i tana whaikorero, ka mea a Jobs, "He rā tēnei, kua rua me te hawhe tau au e tatari ana", ā, "i tēnei rā, ka whakahoutia e Apple te waea". I whakauruhia e Jobs te iPhone hei whakakotahitanga o nga taputapu e toru: he "iPod mata whanui me nga mana pa ki te pa"; he "waea pukoro hurihuri"; me te "kaikorero Ipurangi angitu".E ono wiki i mua i te tuku o te iPhone, i whakakapihia te mata kirihou ki te karaihe, i muri i te pouri o Jobs na te mata o te tauira tauira i mau ia i roto i tana pute i pakaru i ona taviri. Ko te whakawhiti tere i arahi ki te tukanga tono mo te kaikirimana hanga i riro i a Foxconn, i whakatuwhera noa i tetahi parirau hou o tana whare wheketere o Shenzhen mo...  Pātai: I tīmata a Jobs ki te whakaaro ki te whakatinana i tētahi atanga kaiwhakamahi ki tētahi waea pūkoro i te tauhea?
Ko te tau 2005