Tirohia te wāhanga i raro nei, kātahi ka whakautu i te pātai i muri mai i te reo kotahi me te wāhanga:  Passage: I tīmata te kiriata o te ataata waiata i te Whiringa 18, 2012, i Los Angeles, California. E rua nga ra i muri mai, i puta mai nga whakaahua mai i te huinga i runga i te ipurangi e whakaatu ana i a Swift me te ahua "rocker" me nga makawe mawhero. Ko te ataata i whakahaeretia e Anthony Mandler, a ka whakaatuhia i te Hakihea 13, 2012 i runga i te MTV hei waahanga o te whakanui wiki-roa mo te ra whanau o te kaiwaiata. Ko te hiahia aroha o Swift i roto i te ataata e whakaarihia ana e Reeve Carney i wheturangitia i roto i te Spider-Man: Whakaweto i te pouri hei Peter Parker / Spider-Man. I tukuna he tirohanga 25-hēkona i mua i te tukunga o te riipene ataata i te ra ano i runga i te MTV.com. I whakatauritea te ataata ki te "Ride" na Lana Del Rey, i whakahaeretia hoki e Mandler me te "kōrerorero reo". I whakaatuhia e te maheni Rolling Stone nga ritenga i waenga i te riipene puoro a Swift me te riipene puoro a Rihanna mo te 2011 kotahi, "We Found Love". I riro te ataata i te Ataata Ataata Pai rawa atu i te 2013 MTV Video Music Awards, a i whakaingoatia hoki mo te Ataata o te Tau. Ko te wa tuarua o Swift te wikitoria i roto i te waahanga o mua, i muri i tana wikitoria i te tau 2009 mo "You Belong with Me". I te marama o Akuhata 2018, neke atu i te 410 miriona nga tirohanga o te riipene ataata i YouTube.  Pātai: He aha te tau i tīmata ai a Swift ki te kiriata i te ataata puoro?
Ko te tau 2012