Whakarāpopototia te tuhinga:  He pakanga ipurangi na Woolworths kua tino whakahekehia, a, i arahina ki nga whakapae kei te ngana te hokomaha ki te utu i te ra o Anzac. I whakarewahia e Woolworths a 'Fresh in our Memories' i te wiki kua hipa, e tono ana ki nga Ahitereiria ki te tuku pikitia hei maumahara ki te hunga i whawhai mo to raatau whenua, i tohuhia e ia me tana tohu me te kupu 'fresh in our memories'. Kua kaha te hokomaha ki te whakamutu i te kaupapa i kiia he 'kore whakaute' me te 'kino' e nga kaiwhakamahi papaho pāpori nana i tuku i te rerenga o nga meme e tawai ana ki te ngana a Woolworth ki te awhi i te Ra Anzac. He pakanga ipurangi mo Woolworths kua puta te riri i runga i te pāpāho pāpori. I whakarewahia te 'Fresh in our Memories' i te wiki kua hipa ake nei i mua i te rau tau o te Anzac. E tono ana te kaupapa ki nga tangata o Ahitereiria ki te waihanga i tetahi whakaahua whakaahua me te whakaahua uhi mo to raatau whaarangi Facebook, hei whakamaharatanga ki nga tane me nga wahine i whawhai mo to raatau whenua. I haere nga kiritaki ki Facebook me Twitter ki te whakaputa i to ratou riri mo te kaupapa. Ko tetahi kaihoko i whakamataku ki te aukati i te toa, i tuhi i runga i te whaarangi Facebook o Woolworths: 'Hei Woolworths, kaore taku whanau i whawhai me te mate i nga pakanga kia taea ai e koe te tahae i te tikanga ANZAC me taua whakatairanga koretake. Tangohia iho aianei, ki te kore e haere taku moni ki tētahi atu wāhi.' I kiia te kaupapa he 'kore whakaute' me te 'kino' i tangohia e nga kaihoko o te Supermarket ki Facebook me Twitter ki te whakaputa i to ratau riri. Kua tau te hokomaha ki ngā kōrero pēnei i tēnei. Ko tētahi atu i tuhituhi: 'He tino whakarihariha to kaupapa ANZAC hou. Ko te whakamātau ki te whakamahi i te mahara o ā tātou kai keri mō te pānuitanga he mea whakahē! Whakamutua te pakanga, me te tono whakarere!' Ko te pakanga i whakarewahia he rerenga o nga meme me nga papaaho pāpori, me te maha o nga mea e whakamahi ana i nga rangatira o nga mahi torangapu penei i te Pirimia a Tony Abbott, a Kevin Rudd, a John Howard me Jacqui Lambie ki te tawai i te hokomaha. I kii tetahi kaikorero mo Woolworths ki Daily Mail Ahitereiria i te po o te Turei ko te 'Fresh in our Memories' ehara i te rautaki hokohoko. 'He pae tukutuku tēnei i hangaia i runga i te whakaaro o te RSL kia taea ai e te iwi te whakapuaki...
I whakarewahia te kaupapa'Fresh in our Memories'a Woolworths i te wiki kua hipa. I tonoa ngā kiritaki ki te tuku pikitia hei whakamahara ki ngā Ahitereiria i whawhai mō tō rātou whenua. Katahi ka tāpirihia e te hokomaha he tohu me te kauhau a Woolworths ki ngā pikitia. I haere ngā kiritaki ki ngā pāpāho pāpori ki te tawai i te pakanga me te whakapuaki i to rātau riri ki te mea i kitea e rātau he rautaki hokohoko na te kamupene. Kua tangohia e Woolworths te pakanga me te whakakahore hoki i hangaia hei rautaki hokohoko.