Hei tauira, ki te tango koe i te uara o te kamupene, rite ahu mai i tona pūtea mākete<unk>a ka tango i te uara o te waitohu, me te maha o ngā rawa "whakamahia" intangible<unk> te toenga e kia te uara o te waitohu. Tirohia tetahi huarahi taumata kamupene nui-profile e te kamupene tohutohu Interbrand. Ki te mahi i tona tātaitanga, tātaitai Interbrand uara waitohu i runga i te kaupapa o te hua tūmanako discounted ki te uara o nāianei. Ko te auau hekenga he auau kaupapa whakaritea e Interbrand me Wall Street equity tohunga, me te whakaata i te pūkete mōrearea, rangatira mākete, pūmautanga me te tae ao o te waitohu. e pā tata ki te waitohu uara whakatauira, me te maha o ngā tauira uara, me te kua whakawhanakehia e ngā tauira hokohoko ki te tautuhi i te uara o te waitohu.
he aha te uara o te waitohu