Tuhia he haere tonu mo tenei whitianga - Whai muri i te turuturu ipurangi kore mana, i tukuna mana te riipene ataata waiata i te 20 Mahuru 2012, e wha nga ra i mua o te ra tuku i whakaritea. I whakahaeretia e Vaughan Arnell, ko te riipene ataata, he kaupapa mo te huihuinga puni, i tino manakohia e nga kaiwhakawhiwhi, i whakamoemiti ki tona ahua kore. I te tukunga, i pakaru i te rekoata Vevo mo te nuinga o nga tirohanga i roto i te waa 24-haora me te 8.24 miriona, i pai ake i te rekoata o mua i whakatauhia e te "Boyfriend" a Justin Bieber (8.00 miriona). I muri mai ka whakahoki ano a Bieber i te rekoata me tana riipene puoro mo te "Pai me te Pika" (10.6 miriona). I whakatangihia e One Direction a "Live While We're Young" i runga i nga kaupapa pouaka whakaata me a raatau haerenga konohete nui e rua: Tangohia ahau ki te Whare Tour
(2013) me Where We Are Tour (2014). I whakaatuhia te ara i roto i te panui pouaka whakaata Pepsi mo te United States, a i mahia i runga i tetahi waahanga o "Glee". Ko te waiata tuatahi tēnei o "Now 45".