Tirohia te whiti i raro nei, ka whakautu i te pātai i muri mai i roto i te reo ano o te whiti: Passage: I roto i te 1950, i haere mai tauira pakihi hou i McDonald o Restaurants me Toyota. I roto i te 1960, nga innovators i Wal-Mart me Hypermarkets. I kite nga tau 1970 tauira pakihi hou i FedEx me Toys R Us; nga tau 1980 i Blockbuster, Home Depot, Intel, me Dell Rorohiko; nga tau 1990 i Southwest Airlines, Netflix, eBay, Amazon.com, me Starbucks. Pātai: Ko tehea mekameka toa toa kiriata i whakaatu i tetahi tauira pakihi hou?
He mea nui