Whakaotihia te rerenga e whai ake nei: I muri i te pakanga ki a Ted Turner's World Championship Wrestling (WCW), i whakapakarihia e McMahon te WWF hei whakatairanga whawhai nui i te mutunga o te 1990 i tana tiimata i tetahi rautaki waitohu hou i hoki mai ai te WWF ki te rongonui. I te kitenga i te panoni a te iwi ki te turanga kaitautoko pakeke me te kino, i hurihia e McMahon nga korero ki te tauira pakeke-a-tangata. I mōhiotia te ariā ko "WWF Attitude", ā, i tīmata a McMahon i te wā hou i a ia e whakahaere ana i te Whakataetae WWF i a Bret Hart i te tau kotahi mano tekau mā iwa.
Ko te raupapa Survivor i roto i te mea e mohiotia ana inaianei ko te "Montreal Screwjob". Ko McMahon, kua roa e whakaiti ana i tana mana o te kamupene, a he tino rongonui ia hei kaikorero, i uru ki nga korero a WWF hei Mr. McMahon kino, nana i tiimata te riri rongonui me Stone Cold Steve Austin, nana i whakahe te mana o te rangatira. Ko te hua, i kitea ohorere mai te WWF i roto i te ahurea rongonui o te motu, e kukume ana i nga miriona kaitirotiro mo ana whakaaturanga "Monday Night Raw" ia wiki, i uru ki roto i nga whakaaturanga tino nui o te pouaka whakaata taura. I te Oketopa 1999, i arahi a McMahon i te WWF i roto i te tuku tuatahi o te kamupene.