Tuhia he haere tonu mō tēnei wāhanga - I hurihia e te Kaiako te waewae ki a Shane McMahon i te 24 o Akuhata 2003 i SummerSlam
He aha? Whai muri i tenei ka whai waahi ia ki runga i te mata hei "kaiwhakahaere" ki te Kaiwhakahaere Matua o Raw, Eric Bischoff. I haere tonu a Coachman ki te mahi hei takotoranga, a, i muri mai, ka hono atu ki tana hoa "WWE Heat" kaikorero a Al Snow i roto i te pakanga korero ki te roopu panui "Raw", a Jerry Lawler raua ko Jim Ross. Ko tenei riri ka kite i te tokorua e wikitoria ana i te tika ki te panui i te whakaaturanga nui mai i a Ross me Lawler i tetahi wa. I muri mai, i wikitoria a Coachman i te toa takitahi i te utu-mo-tirohanga i Backlash, i te tau 2004 ma te wikitoria i a Tajiri (ahakoa me te awhina a Garrison Cade). Ka haere a Coachman ki te manaaki i te 2004 me te 2005 Raw Diva Searches. I muri mai, ka whiwhi a Coach i tana ake pou i roto i te "Raw Magazine" ("Coach's Corner") kua kore nei, me tana ake whakaaturanga ipurangi i runga i te "WWE.com" ("CoachCast"). I taapirihia a Coachman hei mema tuatoru ki te roopu whakawhitiwhiti "Raw" ka hainahia he kirimana maha-tau me WWE i te 2005.