Tuhia he haere tonu mō tēnei whārangi - I te tau 2008, i mahi ia i runga i te kaupapa perehitini o Barack Obama
, ako e pā ana ki microtargeting i te kaitohutohu pakanga Obama Ken Strasma, ahakoa i reira kua etahi tautohetohe i runga i te mea i puritia e ia he tūranga pakanga matua rite i ētahi wā kīia, i puritia ranei "he tūranga rēhita raraunga taumata rangatahi" rite te tūao. E kī ana ia kua ako ia ki te waehere i te tau kotahi tekau mā iwa.