Whakakihia te rerenga e whai ake nei: Mai i te 1978, kua tautokohia e Coca-Cola te FIFA World Cup, me etahi atu whakataetae i whakaritea e FIFA. Kotahi te tohu whakataetae FIFA, te FIFA World Youth Championship mai i Tunisia i
1977 ki Malaysia i te tau 1997, i huaina ko "FIFA <unk> Coca-Cola Cup". Hei taapiri, ka tautoko a Coca-Cola i te Coca-Cola 600 me te Coke Zero Sugar 400 a NASCAR i Charlotte Motor Speedway i Concord, North Carolina me Daytona International Speedway i Daytona, Florida; mai i te tau 2020, kua mahi a Coca-Cola hei hoa rangatira mo te NASCAR Cup Series, tae atu ki te pupuri i nga mana whakaingoa ki te tohu toa toa o te raupapa.