Whakarāpopototia te tuhinga:  Ko ia te hōia rangatahi ngaro e kīia ana e ngā kaituhituhi o te Pakanga Tuatahi o te Ao ko te 'Tangata Ataahua' anake. Engari ko te kai keri e kore e mōhiotia kua whakauruhia ki roto i te pokapū o tētahi tautohetohe mō te rā o Anzac i muri i te whakamahinga o tōna whakaahua ki mua i te kaupapa pānuitanga 'Fresh in our memories' a Woolworths, i whiua mō te hokohoko i te rau tau o Anzac, ā, i whakatārewatia e te kāwanatanga. He iti noa te mohio mo te tangata i whakaahuatia e mau ana i te kākahu me te potae. He hoia ia no te First Australian Imperial Force, a, i tangohia tana whakaahua i waenga i te 1915 me te 1918 i Sydney, i mua i tana haerenga ki te mahi. Panuku ki raro mō te ataata. He hōia rangatahi ngaro e mōhiotia ana ko te 'Tāne Ātaahua' kua whakauruhia ki te pokapū o tētahi tautohe mō te rā o Anzac i muri i te whakamahinga o tōna whakaahua ki mua i te kaupapa pānuitanga 'Fresh in our memories' a Woolworths. I whakaatuhia te whakaahua o te Studio o te Tangata Ataahua i roto i te whakaaturanga 2008 o te Australian War Memorial (AWM) i tapaina ko Icon and Archive, me te AWM e karanga ana ki te iwi ki te awhina ki te tautuhi ia ia. Mai i taua wā ka whiwhi te AWM i te maha o ngā whakautu mai i ngā tāngata e taea ana te tautuhi engari kāore i tika. I te wiki kua hipa, i whakarewahia e Woolworths tana kaupapa 'Fresh in our Memories' me te paetukutuku, i kukume i te riri mai i nga kaihoko e whakapae ana i te kamupene e ngana ana ki te utu i te ra o Anzac. Ko te kaupapa e tono ana ki nga Aussies ki te hanga i tetahi whakaahua whakaahua me te whakaahua uhi mo to raatau whaarangi Facebook, hei whakamaharatanga ki nga tane me nga wahine o te Pakanga Tuatahi o te Ao, me te tohu Woolworths me te kupu 'Fresh in our memories'. I te marama o Hui-tanguru o tēnei tau, i whakapā atu te umanga pānuitanga i utua e Woolworths ki te waihanga i tā rātau kaupapa Anzac - Carrspace - ki te AWM me te tono i ngā whakaahua o ngā hōia. E ai ki te AWM, e whā ngā kōwhiringa whakaahua i hoatu ki te kamupene, tae atu ki ngā hōia rerekē e toru me tētahi nēhi. Engari i kōwhiri a Carrspace ki te whakamahi i te whakapakoko whakaharahara o te Tangata Ataahua, me te kore tono whakaaetanga. He pakanga ipurangi tata nei i arahina e Woolworths kua puta te riri i waenga i nga kaihoko kua whakapae i te toa toa nui mo te utu...
I whakarewahia te kaupapa'Fresh in our Memories'a Woolworths i te wiki kua hipa. I tonoa ngā kiritaki ki te tuku pikitia hei maumahara ki ngā hōia o Ahitereiria. Katahi ka tāpirihia e te hokomaha he tohu me te kauhau a Woolworths ki te pikitia. I haere ngā kiritaki ki ngā pāpāho pāpori ki te tawai i te pakanga me te whakapuaki i to rātau riri ki te mea i kitea e rātau he rautaki hokohoko na te kamupene. Kāore i te mōhiotia te hōia i whakamahia ai tōna whakaahua ki te aukati i te pakanga. Ko te mea anake e mōhiotia ana mō te taiohi ko tōna whakaahua i tangohia i tētahi wā i waenganui i te tau 1915 me te tau 1918 i mua i tana haerenga mai i Ahitereiria mō te mahi.