Whakarāpopototia te tuhinga:  Mo te tokomaha o te hunga e āwangawanga ana ki te heke mai o te ao, ko te whakarere i te kai he huarahi nui hei whakaiti i te pānga o te tangata ki te taiao. Hei tauira, he nui te wai e hiahiatia ana e te whakatipu kai kau, he nui te whenua hei whangai, he maha nga taranata o nga hau kati ka tukuna ki te hau. Engari inaianei ko Bill Gates, te kaipupuri piriona o Microsoft me te tangata atawhai, kua mea pea ka taea te kai tonu i te kikokiko me te tiaki tonu i te ao. Panuku ki raro mō te ataata. I roto i tana pou rangitaki tata nei, ko te tangata whai rawa rawa o te ao, kua tiakina te kai kikokiko, me te kii kaore i te pono te tumanako kia nui te hunga ka noho hei kai kai. Ka whakamārama hoki ia i ētahi o ngā pānga o te ahuwhenua kikokiko kua whakanuia. Engari e whakapono ana ia ka taea te whakarato i te kikokiko nui mo te taupori o te ao e tipu ana i te mea ka piki ake te hiahia i nga whenua whanake. Kua oti i ngā kaipūtaiao te tunu i te kai poaka poaka tuatahi, engari ināianei kei te mahi ngā kairangahau i Īharaira i te heihei tuatahi o te ao i whakatipuhia i roto i te taiwhanga. Kua tīmata te Ahorangi Amit Gefen, he kaipūkaha koiora i Te Whare Wānanga o Tel Aviv,. ki te rangahau ā-tau ki te hanga. heihei i roto i te taiwhanga, i pūteahia e tētahi rōpū kore-pai e kiia nei ko te Modern. E tūmanako ana te Agriculture Foundation ka whakakapia e te 'kai whakatipu' i tētahi rā te whakatipu kararehe mō te patunga. E tūmanako ana te kaiwhakarewa tahi o te pūtahi, a Shir Friedman, ka taea e ia te whakaputa 'he tohutao mo te whakatipu pūtau heihei' i te mutunga o te tau. E kī ana ngā kairangahau he uaua ake tō rātou mahi i te. whakaputa i te pūmārō tuatahi i tipu i te taiwhanga, he $300,000 poraka kau. i tunu i te Whare Wānanga o Maastricht i te Netherlands i muri i te rima. tau o te rangahau i pūteahia e te kai-whakarewa o Google a Sergey. Ko te Brin. Hei hanga i te pihikete, ka whakatipuhia ngā muka uaua i roto i te taiwhanga mai i ngā pūtau pakiaka i tangohia mai i te kau. Ka whakakotahihia ēnei poraka iti hei hanga i te pihikete. Ko tā te hunga i whakamātautau i a ia, he rite ki te kikokiko, engari ehara i te mea he 'hua'. E te Kaiwhakaako...
Kua tautokona e te pirionaire kaiwhakarewa o Microsoft te kai kikokiko i roto i tana rangitaki hou. E akiaki ana ngā kaiwhaiwhai matomato kia whakaitihia te kai kikokiko i te ao whānui. E ai ki ngā rangahau āhuarangi he nui ake ngā hau māra e tukuna ana e te kararehe i te waka. E ai ki a Bill Gates kua kaha te whakanui i ētahi pānga taiao o te kai.