I muri i te mutunga o te pakanga a Dean, ka uru atu a Johnson ki etahi atu kaimahi e toru a Dean mo Amerika (Ben Self, Jascha Franklin-Hodge, me Joe Rospars), ki te whakatu Blue State Digital, he kamupene e whakarato ana i nga ratonga hangarau me te rautaki aipurangi mo nga kaupapa Democrats, tae atu ki te 2008 Barack Obama Presidential Campaign
He aha? I te tau 2006, ko Blue State Digital tetahi o nga Fast Company's Fast 50. I te tau 2007, i tonoa a Johnson ki te wehe i te kamupene na te mea he take ki etahi atu mema o te hononga.