He mea whakaaro e Nick Couldry me Hohepa Turow e whakatata tohunga i roto i te Media me te Advertising raraunga nui rite maha ngā wāhi actionable o te mōhiohio e pā ana ki miriona o ngā tāngata. te ahua te ahumahi e neke atu i te huarahi tuku iho o te whakamahi i taiao pāpāho motuhake pērā i niupepa, pukapuka, ranei whakaaturanga pouaka whakaata, me te utu tap ki kiritaki ki hangarau e tae iwi ūnga i te wa tino pai i roto i ngā wāhi tino pai. te whāinga whakamutunga ko te ki te mahi, ki te kawe, he karere ihirangi ranei e he (statistically korero) i roto i te rārangi ki te hinengaro o te kiritaki. hei tauira, kei te nui haere taiao whakaputa tono karere (pānui) me ihirangi (tuhi) ki kiritaki e kua tīkina anake i roto i ngā momo o ngā mahi raraunga-mahi: He aha te momo o te pātai e tae atu te ahumahi ki te iwi?
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