Whakaotihia te rerenga e whai ake nei: I whakaekea tuatahihia e West tetahi waahanga o te waiata i te marama o Akuhata 2008 mo te konohete ONE Campaign i te DNC i Denver, Colorado. I mua i tana mahinga o "Heartless" mo te konohete a T.I. Myspace i te Key Club, Los Angeles, i te Oketopa 2008, i kii a West kua oti te "808s & Heartbreak" i Hawaii ka tukuna te waiata hei kotahi. Ka mutu ohorere tana mahi, e amuamu ana i te kore e hiahia kia whakairihia ki YouTube. I mutu a West i tana whakaaturanga i te 2008 American Music Awards ma te whakatangitangi i te waiata. I mau ia i te koti karapu karapu karapu karapu me te whero mo te mahinga, e haere tahi ana me te papamuri neon. I whakawhiti a West mai i te mahinga o te waiata ki tetahi o nga waiata a te pukaemi "Pinocchio Story" mo "Saturday Night Live (SNL) " i te Tihema 13, 2008. I te 20 o Hanuere 2009, i whakatangihia e West te tuatahi i te Be the Change Youth Ball mo te
Ko te whakatūnga tuatahi o te perehitini o Amerika o 2009-2017 Barack Obama. I te wa o te waahi o te waiata, i kii a Kanye West "he pai ki a ia te tu i konei" me te Donda "ka tino whakapehapeha inaianei" ki te kite "i tana tama iti e mahi ana i te waiata # 1 i te whenua mo to tatou perehitini hou o Awherika-Amerika". I mea ano a West ko tana tupuna "i taraiwa i te motuka tuatahi i roto i nga haerenga mai i Oklahoma" ki te kite i te poi, i mua i tana waiata i tetahi waahanga whakarereke o te waiata o te waiata hei whakanui i te pakanga mo nga tika tangata me Obama: "I te po ka rongo ahau i a raatau e korero ana / Ko te korero nui rawa atu i korerotia, [...] I tētahi wāhi tawhiti i tēnei huarahi, he wairua hou: ko Obama... "