nd backed by SQL Server database management system) could not keep up. "With our growth we obviously needed to expand our infrastructure, and we kept growing vertically rather than horizontally," says Sheriff, GolfNow’s Director, Architecture. "Our costs were growing exponentially. And on top of that, we had to build a Disaster Recovery (DR) environment, which then meant we’d have to copy exactly what we had in our original data center to another data center that was just the standby. We were basically 