---
layout: page
title: Design best practices
description: <a href="http://doemailshavetolookthesameineveryclient.com/" target="_blank">Emails don’t need to look the same in every email client</a>, but there are some best practices and guidelines to keep in mind to make sure they are consistently designed, render properly in email clients, and are as accessible as possible.
---
<section class="stacks-section">
    {% header "h2", "General rules and principles" %}
    <p class="stacks-copy">
        Given 