ar column, this field specifies the name
of that column.
        <br/>
        Sample Column Names:
        <br/>
        <ol>
         <li>
          World News Briefs
         </li>
         <li>
          WEDDINGS
         </li>
         <li>
          The Accessories Channel
         </li>
        </ol>
       </td>
       <td>
        optional
       </td>
       <td>
       </td>
      </tr>
      <tr>
       <td>
        7
       </td>
       <td>
        columnNumber
       </td>
       <td>
       