w2o08m"><span class="c16">The Use Cases of Online Advertising</span></p><p class="c7 subtitle" id="h.ptaw5q7atltp" style="text-align:center;">Discussion Paper for the <br>W3C Advertising Business Group</p><p class="c3"><span>Wendell Baker &lt;</span><span class="c10"><a class="c13" href="mailto:wbaker@verizonmedia.com">wbaker@verizonmedia.com</a></span><span class="c4">&gt;<br>Initial draft, 2019-03-05</span></p><p class="c3 c14"><span class="c4"></span></p><p class="c12"><span class="c4">This document desc