tion, Brand Awareness, and Corporate Synergy, and I'll be blunt: we're really, really tired of it.

Mastodon isn't about leveraging followers into customers. It's not about SEO or brand loyalty. **Mastodon is about people.** Don't treat people like potential customers who might buy your stuff; treat them like *people* whom you might want to get to know.

If you're a person who makes or does something and you think someone might want to buy your product or use your service, great! You can tell people about i