dt>
<dd>Marc J. Kuchner:
<em>Marketing for Scientists: How to Shine in Tough Times</em>.
Island Press,
2011,
978-1597269940.</dd>
<dt><span id="Lakey2018">Lakey 2018</span></dt>
<dd>George Lakey:
<em>How We Win: A Guide to Nonviolent Direct Action Campaigning</em>.
Melville House,
2018,
978-1612197531.</dd>
<dt><span id="Manns2015">Manns &amp; Rising 2015</span></dt>
<dd>Mary Lynn Manns and Linda Rising:
<em>Fearless Change: Patterns for Introducing New Ideas</em>.
Addison-Wesley,
2015,
978-0201741575.</dd>