ith one another.</p>
<p>Reliability is important if we want to compare one measurement to another, because the relationship between two different variables can’t be any stronger than the relationship between either of the variables and itself (i.e., its reliability). This means that an unreliable measure can never have a strong statistical relationship with any other measure. For this reason, researchers developing a new measurement (such as a new survey) will often go to great lengths to establish and im