l Master in
Pavia <A  HREF="http://media.iuss.unipv.it">http://media.iuss.unipv.it</A>), asking them to define an ontology
suitable to express a business model in a given context they knew.

I've proposed also GianPiero's "conversational" approach (that is based on
such a basic concepts as SORTAL -  an economic entity or a
human_being_or_soc.body - and NON_SORTAL_CONCEPTS - where a
characterizing_concept is a color for instance) because the taxonomy
appeared  to be (to me at least) not too far to some (simp