= linear</p></li>
<li><p><em>risk-seeking</em> = supralinear</p></li>
<li><p><strong>absolute risk aversion</strong> <span class="math notranslate nohighlight">\(ARA(x) = - \frac{u''(x)}{u'(x)} \)</span> : higher is more risk averse</p></li>
<li><p><strong>relative risk aversion</strong> <span class="math notranslate nohighlight">\(ARA(x) = - \frac{x \cdot u''(x)}{u'(x)} \)</span></p></li>
</ul>
</li>
<li><p><em>optimizer‚Äôs curse</em> - tendency for E[utility] to be too high because we keep picking hi