ity.Rd</code></div>
    </div>

    <div class="ref-description section level2">
    <p>You're excited! Your company has developed a wonderful new weight-loss
program, and now it's your job to develop the ad campaign. Should you choose
a BeforeAfter pair of pictures, as in Figure 14.1, top panel? Or might a
Progressive sequence of pictures of the same person, as in the bottom panel,
be more effective? Pause, think, and discuss. Which would you choose, and
why? You might think that BeforeAfter is simpler and