[data-no-image-viewer])').magnificPopup({
          type: 'image'
          ,image: {
            titleSrc: 'alt'
            /* Error message */
            ,tError: "{{ site.data.lang[lng].image_viewer.load_error }}{{ err_img_path }}"
            /* Set to null to disable zoom out cursor. */
            /*,cursor: null */
          }
          ,closeOnContentClick: true
          ,showCloseBtn: false
          ,zoom: {
            /* By default it's false, so don't forget to enable it */
            enabl