, if not better, at moderation. Additionally, we must address volume of ads per page as well as continue on the path to viewability. The dependencies here are critical to an optimized user experience.</p>
<p>The consumer is demanding these actions, challenging us to do better, and we must respond.</p>
<p>The IAB Tech Lab will continue to provide the tools for publishers in the digital supply chain to have a dialogue with users about their choices so that content providers can generate revenue while creating