 value. Publishers should have the opportunity to provide rich advertising experiences, L.E.A.N. advertising experiences, and subscription services. Or publishers can simply deny their service to users who choose to keep on blocking ads. That is all part of elasticity of consumer tolerance and choice.</p>
<p>Finally, we must do this in an increasingly fragmented market, across screens. We must do this in environments where entire sites are blocked, purposefully or not. Yes, it is disappointing that our deve