will want to tweak the aspect ratio for different item types!

    Options:

    - "ratio" = use Bootstrap embed ratio options "21x9", "16x9", "4x3", or "1x1" to customize the responsive aspect ratio if not using height. 4x3 is default. (optional)
    - "height" = set embed object height in px (rather than responsive size), width will be 100%, e.g. "800px" (optional)
    - "style" = apply an arbitrary style to the div containing the embed. This is useful if you are trying to add a min height or custom aspec