ct this information whenever and wherever they needed it. And more often than not, for anybody with a connected device, it was free.</p>
<p>This was choice—powered by digital advertising—and premised on user experience.</p>
<p>But we messed up.</p>
<p>Through our pursuit of further automation and maximization of margins during the industrial age of media technology, we built advertising technology to optimize publishers’ yield of marketing budgets that had eroded after the last recession. Looking back