---
title:  Figure and ground
---

<section data-type="chapter">

  {% include header.html %}

  <p>Graphic design is the art of using form and color to successfully convey a message, but this is not as easy as it sounds. The design process is one of trial and error, and it often takes many iterations to create a design that clearly communicates what you're trying to say. Although we tend to think of this process as something involving gut instinct, experienced designers have an ever-expanding checklist of 