rying to address e.g. commercial transactions among humans, using computer
and telecommunications networks) I think that it is much more possible to
address the problem from the point of view of what's going on with emitters
than recipients of signs.  We're much more likely to be able to identify
them, and to actually inquire into what is going on in their minds with
respect to purposes and understandings.

However, here's a mirror image of the same sign, from the point of view of
one recipient:

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