ul>
  <li>Broad support in many programming languages’ standard libraries. This is expected to lower barriers to entry for developers writing software that supports design token files.</li>
  <li>Current popularity and widespread use. This is expected to lower the learning curve as many people will already be familiar with JSON.</li>
  <li>Being text-based (rather than binary) allows hand-editing design token files without needing specialized software other than a basic text editor. It also means the file