based on listening and responding to people</em>. The rest, including Apple executives for the most part, are one-way experiences that focus on broadcasting information.</p>

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<li id="fn:appletwitter"><p>In fact, <a href="https://twitter.com/Apple">@apple</a> is an account from 2011 that has never posted and yet has 37 thousand followers. <a href="#fnref:appletwitter" title="return to article" class="reversefootnote">&#160;&#8617;</a></p></li>

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