 more dramatic. On the
other hand, Progressive highlights the steady improvement that you claim the
program will deliver. You're probably not surprised to learn that BeforeAfter
is used often and has long been a favorite of the advertising industry,
whereas Progressive is used only rarely. Luca Cian and colleagues (Cian et
al., 2020) were curious to know the extent to which BeforeAfter is actually
more effective, appealing, and credible than Progressive, or, indeed, whether
Progressive might score more high