allow consumers
&gt; to use common-sense descriptors when searching the Internet for desired
&gt; products, making it easier to find a &quot;fuzzy&quot; sweater or &quot;plush&quot; towel.
&gt; The NRF is designing a product attribute system (PAS), more simply
&gt; described as a shared language.  XML tags would be attached to the
&gt; product descriptions in company databases' product listings.
&gt; The PAS would likely be owned and controlled by the NRF.

&lt;snip&gt;

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