ontologies", that some of us,
some of the time, all too forgetful of our better judgment,
still fall into the blissful fantasy of imagining to be an
experience of pure being in and of itself.  And this other
way of "relativizing reference" is none other than through
the medium of "sign relations", in which the role, but not
the essence, mind you, of "being referred to" is referred to
as the role of an "object", as in the "object" or "objective"
of a sign, a text, a thought, a conception, or a discussion.

O