 react with a sense of urgency. I can only react with a sense of urgency a few times a day before I become fatigued.
                                </li>
                                <li>Every page should be actionable.
                                </li>
                                <li>Every page response should require intelligence. If a page merely merits a robotic response, it shouldn’t be a page.
                                </li>
                                <li>Pages should be about