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    <p>To what extent do brand labels influence perceptions of a product? To
investigate, participants were asked to participate in a taste test. All
participants were actually given the same grape juice, but one glass was
poured from a bottle labeled 'Organic' and the other glass from a bottle
labeled 'Generic'. After each tasting (in counterbalanced order),
participants were asked to rate how much they enjoyed the juice on a scale
from 1 (not at all) to 10 (very much). Part