son = JSON.parse(str);

					console.log("JSON to parse as form:", json)

					// start one w. string
					// window.cf.cfInstance.startTheConversation(str);

					// add callback hooks..
					json.options.submitCallback = onFormlessSubmitted.bind(window);
					json.options.flowStepCallback = onStepCallback.bind(window);
					
					// add UI options
					json.options.userInterfaceOptions = {
						controlElementsInAnimationDelay: 250,
						robot: {
							robotResponseTime: 1000,
							chainedResponseTime