an you need to tell your story.</strong> Humans have a tendency to want to create visualizations with multi-drill downs, filters, and tables. This is fine for ad hoc analysis, but if we are presenting a visual with a single story or argument, we must make sure every piece of data included plays a meaningful part in the story.</p></li>
<li><p><strong>Have more data to show what-ifs.</strong> A great way to provide more information in a visualization is to use filters to provide what-if views. Having filters 