 objective of a visualization is to deliver value, and each design decision should help achieve this.</p></li>
<li><p><strong>Understanding your audience is the most difficult and important part of developing a visualization.</strong> Different audiences will feel differently about the same chart. So when we develop the argument from the data, we should keep our intended audience in mind.</p></li>
<li><p><strong>Share what you have found.</strong> A visualization can be an effective influencer if used in th