ven the same grape juice, but one glass was
poured from a bottle labeled 'Organic' and the other glass from a bottle
labeled 'Generic'. After each tasting (in counterbalanced order),
participants were asked to rate how much they enjoyed the juice on a scale
from 1 (not at all) to 10 (very much). Participants were also asked to say
how much they'd be willing to pay for a large container of that juice on a
scale from $1 to $10. Load the Labels flavor data set from the book website.
These data were collected a