g ECW as a third additional brand, the others being <a href="//en.wikipedia.org/wiki/WWE_Raw" title="WWE Raw">Raw</a> and <a href="//en.wikipedia.org/wiki/WWE_Friday_Night_SmackDown" title="WWE Friday Night SmackDown" class="mw-redirect">SmackDown</a>, in a <a href="//en.wikipedia.org/wiki/Narrative_thread" title="Narrative thread">storyline</a> <a href="//en.wikipedia.org/wiki/WWE_Brand_Extension#ECW" title="WWE Brand Extension">sports extension</a>.<sup id="cite_ref-3" class="reference"><a href="#cite_not