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<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><span class="citation web"><a rel="nofollow" class="external text" href="http://corporate.wwe.com/news/2006/2006_05_25_02.jsp">"WWE Launches ECW As Third Brand"</a>. <a href="//en.wikipedia.org/wiki/World_Wrestling_Entertainment" title="World Wrest