 industry first, cross-media initiative built around the biggest names in music in nearly every genre.&nbsp; This live music mega event, concert and integrated marketing platform marks the largest project ever undertaken in America to raise awareness of the need for quality afterschool programs and funds so more working families have access to these programs.&nbsp; Championed by the</span> JCPenney Afterschool Fund, a non-profit 501(c)(3) organization committed to providing safe and enriching afterschool pr