an class="punctuation">)</span> <span class="operator">=></span> <span class="type"><a href="/api/store/type-aliases/store/content/">Content</a></span></code></td><td><p>An array containing the tabular and keyed-value data of the <a href="/api/the-essentials/creating-stores/store/"><code>Store</code></a> to be set, or a function that returns the array.</p></td></tr><tr><th class="right">returns</th><td><code><span class="keyword">this</span></code></td><td><p></p><p>A reference to the <a href="/api/the-esse