ck--undefined"><div class="container"><div class="row"><div class="col-md-12"><div class="textwrapper textblock__text"><p>A mental model looks at what the user thinks, what they know and how they behave. This is useful as it helps you anticipate a user’s behaviour, and then design a system that meets the need driving this behaviour.</p>
<p>The mental model diagram bridges the gap between what the designer thinks and what the user thinks.</p>
<p>It helps you differentiate your user needs. Different groups 