ograms for America's 14.3 million children in the U.S. unsupervised between 3 - 6 p.m.&nbsp;</p>
<p align="justify"><span style="color:#f4ecd0"><b>HOW</b>:&nbsp;</span> EVI used a broad mix of communication channels to deliver powerful messaging about the contemporary JCPenney.&nbsp; More than a one-time event, JCPenney Jam is an “ongoing” platform, strategically linked to the long-term business plan and touching all aspects of the company; from merchandising, advertising and promotion, to online initia