haviour and thought patterns and group these together. You will start to see the motivations emerge behind certain systems and aspects of your website.</p>
<p>You can then make sure your content matches your user’s mental model.</p>
</div></div></div></div></div><div class="uikit-body uikit-grid callout"><div class="container"><div class="row"><div class="col-md-12"><div class="textwrapper callout__text"><h4 class="display-1">Top tip</h4><p>When you’re interpreting user research, think and make notes on