: Queen of the Uncool</h1>
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The Web and cable star has achieved fame by targeting nerdy guys, who she says "control popularity"

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</h2>
<p class="byline">By
<a href="../../../bios/Felix_Gillette.htm">Felix Gillette</a>
</p>
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	<h2>Browse Issues</h2>
	<p class="intro"><a href="#">Browse the <cite>BusinessWeek</cite> Archive</a></p>

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<h2>Relat