ake reasonable measures to limit any use of their
    site as a Search Engine Optimization loophole.  This may include
    converting untrusted hyperlinks to text or including a
    rel="nofollow" attribute.
  </p>

  <p>
    Consumers should be aware of the potential for spoofing attacks where
    the attacker publishes activities or objects with falsified property
    values with the intent of injecting malicious content, hiding or
    corrupting legitimate content, or misleading users.
  </p>

  <p>
    