 </p>
        <p>
          Understanding the end-user’s journey on the website can help
          designers pinpoint where users might encounter difficulties or
          confusion. Techniques like journey mapping and persona creation
          enable designers to simulate the user's interactions, focusing
          design improvements where they are most needed. Ultimately, a
          user-centered approach leads to a more engaging and efficient
          experience.
        </p>
        <p>
          