name="channel" content="Online Magazine" />
<meta name="provider" content="Business Week Online: Online Magazine" />
<meta name="source" content="Case Study" />
<meta name="strap" content="Case Study" />
<meta name="syndicate" content="Advertising, Brands, & Marketing;Branding;Consumer Electronics;Digital Entertainment;Entertainment;Most Popular Stories;Technology;Video Games;Computers;Internet;Software" />
<meta name="pub_date" content="20100812" />
<meta name="ftype" content="text/html" />
<meta name="med