.</p>
</div>
<div class="sect2">
<h3 id="_helping_consumers_check_the_provenance_of_the_media_they_are_consuming"><a class="anchor" href="#_helping_consumers_check_the_provenance_of_the_media_they_are_consuming"></a>4.1. Helping consumers check the provenance of the media they are consuming</h3>
<div class="paragraph">
<p>Alice sends a video to a friend, Bob. The video includes text with alarming and controversial allegations. Bob immediately seeks confirmation of its validity, starting with its provenance.