a big deal in our business. </p>
      <p>If designing problem-centered, 100 percent learning events and performance 
        support are all it takes, why isn't everyone doing it? Remember what I 
        said about reengineering? It works, but it isn't easy. </p>
      <p>There are a whole bunch of potential barriers to success; some of them 
        uncomfortably close to home. If your staff define themselves as trainers 
        first, and designers second, you're likely to run into trouble. Frequ