ds and build the service that meets those needs. Of course much of that will be pages on the web, but we’re not here to build websites. The digital world has to connect to the real world, so we have to think about all aspects of a service, and make sure they add up to something that meets user needs.</p>
</div></div></div></div></div><div class="uikit-body uikit-grid sections"><div class="container"><div class="row"><div class="col-md-12"><h2 class="display-3" id="be-consistent-not-uniform">Be consistent,