es to <b class=red>write</b> mode
if a new value is assigned to any tag (via "<code>-TAG=</code>",
"<code>-tagsFromFile</code>", "<code>-geotag</code>", "<code>-csv=</code>" or
"<code>-json=</code>" on the command line).</p>

<a name="conversions"></a>
<h2>Value Conversions</h2>
<p>When ExifTool reads or writes the value of a tag, there are 3 separate
conversions applied to each value, resulting in 4 different levels for the value
of each tag.  By default, users interact only with the human-readable
("<b>Pr