 
Bulletin” is too vague to attract many subscribers, no matter how 
compelling the&nbsp;content.</li>
						<li>Take advantage of the &lt;itunes:summary&gt; tag. The 
&lt;itunes:summary&gt; tag (or the &lt;description&gt; tag if 
&lt;itunes:summary&gt; is not present) allows you to inform users about 
your podcast. Describe your subject matter, media format, episode 
schedule, and other relevant information. In addition, make a list of 
the most relevant search terms for your podcast and build them into 