pper textblock__text"><p>The best way to build good services is to start small and iterate wildly. Release minimum viable products early and test them with actual users; move from Alpha to Beta to Live adding features, deleting things that don’t work and making refinements based on feedback. Iteration reduces risk: it makes big failures unlikely and turns small failures into lessons. If a prototype isn’t working, don’t be afraid to scrap it and start again.</p>
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