 you did not understand the irony implicit in my comment 'Hayes
rhetorical mode' ... but anyway....

One of the themes of my book and common in discussions on 'orality and
literacy' is that as information technology gets more sophisticated and we
have more information to manage we need (and can afford) more sophisticated
conceptual structures.

One common example cited in the literature is from Aristotle and the dawn of
literacy. Before Aristotle the Greeks made no real distinction between the
metaphorical 