>Understand context.</h2></div></div></div></div><div class="uikit-body uikit-grid textblock textblock--undefined"><div class="container"><div class="row"><div class="col-md-12"><div class="textwrapper textblock__text"><p>We’re not designing for a screen, we’re designing for people. We need to think hard about the context in which they’re using our services. Are they in a library? Are they on a phone? Are they only really familiar with Facebook? Have they never used the web before?</p>
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