t to social media.</p>
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<h3 id="_offering_publishers_opportunities_to_improve_their_brand_value"><a class="anchor" href="#_offering_publishers_opportunities_to_improve_their_brand_value"></a>4.3. Offering publishers opportunities to improve their brand value</h3>
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<p>A news publisher is concerned about standards of public comprehension and brand value of its publications which it makes available online through a number of social media platforms. To imp