>address</code> of a web service
      endpoint that is published by the same Jakarta EE application.</dd>
<dt><span class="returnLabel">Returns:</span></dt>
<dd>A <code>W3CEndpointReferenceBuilder</code> instance with
   the <code>serviceName</code> as <code>wsam:ServiceName</code>
   element added to the <code>wsa:Metadata</code> element</dd>
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