oals">Goals</a>
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    <a href="ch07.html#signals">Signals</a>
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    <a href="ch07.html#metrics">Metrics</a>
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  <li data-type="sect1">
    <a href="ch07.html#using_data_to_validate_metrics">Using Data to Validate Metrics</a>
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  <li data-type="sect1">
    <a href="ch07.html#taking_action_and_tracking_results">Taking Action and T