ocess, the way we analyze problems and make decisions. It's 
        become our common language to such an extent that we now use AMP as a 
        verb: we AMP projects, for example. The 7-step process is superficially 
        simple: define your mission and critical success factors, scan the internal 
        and external environments, identify performance gaps, set objectives and 
        action steps, implement and monitor. But the analysis required is complex, 
        as becomes apparent when y