day evening catch-up. Like many great origin stories, this one began with friendly banter between a group of backend engineers and data scientists. As the conversations unfolded, so did the roasting—until one remark hit a little too close to home:</p>
<p><em>&quot;Why are we still crunching data for Monthly Active Users (MAU) when the next day it’s all about Daily Active Users (DAU)?&quot;</em></p>
<p>The laughter died down, and the question lingered. When we regrouped on Monday—clear-headed and sligh