to describe the outcomes using <span class="pkg">trialr</span>'s syntax for efficacy-toxicity
dose-finding outcomes. See <code><a href='efftox_parse_outcomes.html'>efftox_parse_outcomes</a></code> for full
details and examples.</p>
<p>Utility or attractivess scores are calculated in EffTox using L^p norms.
Imagine the first quadrant of a scatter plot with prob_eff along the x-axis
and prob_tox along the y-axis.
The point (1, 0) (i.e. guaranteed efficacy &amp; no toxicity) is the holy grail.
The neutral cont