QUOTE">"ements?"</span>. What is being done here, is an attempt at matching as many variations of <span class=
      "QUOTE">"advertisement"</span>, and similar, as possible. So this would expand to match just <span class=
      "QUOTE">"adv"</span>, or <span class="QUOTE">"advert"</span>, or <span class="QUOTE">"adverts"</span>, or
      <span class="QUOTE">"advertising"</span>, or <span class="QUOTE">"advertisement"</span>, or <span class=
      "QUOTE">"advertisements"</span>. You get the idea. But it wo