rove audience confidence about their content, it wishes to provide a means for the audience to verify the content that originated through its output.</p>
</div>
<div class="paragraph">
<p>For content that is consumed without any C2PA provenance, the publisher hopes that the consumer will take extra steps to verify the provenance and authenticity of the asset, instead of immediately attributing it to the site on which it is published.</p>
</div>
</div>
<div class="sect2">
<h3 id="_providing_quality_data_for_