st the places where we did so and hope that it will be helpful to you nonetheless.

Let's start with a little bit of context: TOTEMS Analytics provides analytics on Instagram (audiences and communities around hashtags). Over the past year, we noticed an ever increasing need of our clients for demographics information on their Instagram audience which led us to decide 6 months ago to invest time to build a gender classifier based on social signals we could find on the platform (Instagram does not disclose