_and_non_goals"><a class="anchor" href="#_goals_and_non_goals"></a>2. Goals and Non-goals</h2>
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<p>The goal of the C2PA specifications is to tackle the extraordinary challenge of trusting media in a context of rapidly evolving technology and the democratization of powerful creation and editing techniques. To this end, the specifications are designed to enable global, opt-in, adoption of digital provenance techniques through the creation of a rich ecosystem of