e.</a></li>
<li><a href="#understand-context-">Understand context.</a></li>
<li><a href="#build-digital-services-not-websites-">Build digital services, not websites.</a></li>
<li><a href="#be-consistent-not-uniform-">Be consistent, not uniform.</a></li>
<li><a href="#make-things-open:-it-makes-things-better-">Make things open: it makes things better.</a></li>
</ul>
<p>There are <a href="../assets/files/design-principles/dta-culture-posters.pdf">digital transformation culture posters 109KB PDF</a> also avail