li>
              <li>
                <div class="process step-2"></div>
                <span>
                  <svg class="fa-magic">
                    <use xlink:href="#fa-magic"></use>
                  </svg>
                </span>
                <h2>02. Purpose</h2>
                <p>Why does this business exist? How are you different? Why matters?</p>
              </li>
              <li>
                <div class="process step-3"></div>
                <span>
                  <svg class="f