Bali is a brand: a critical approach
- Title of article (Indonesian)
- Bali sebagai sebuah merk: Pendekatan Kritikal
- Title of article (Balinese)
- Bali pinaka merek: kateleban pangulatian
- Original title language
- English
- Title (other local language)
- Author(s)
- Subjects
- Bali
- Branding
- Teori Konsumsi
- Discourse
- Kebudayaan
- Title of Journal
- Jurnal Kajian Bali (Journal of Bali Studies)
- Volume and Issue number
- Vol. 01/1
- Date of Publication
- April 2011
- Page Numbers
- 1-26
- Link to whole article
- https://ojs.unud.ac.id/index.php/kajianbali/article/view/13330
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Abstract
In English
In Balinese
Pabligbagan ngeninin budaya Bali kantun kimeng seantukan napi sane kesengguh kebudayaan gumanti durung tatas pisan. Napike kebudayaan punika pinaka unteng utawi jenyana manusa Bali, napike eka daya politik order baru, utawi wantah madedagangan seni balih balihan lan saluwir ipun mantuka ring sang mawisata.
Arang sane tatas ring Indonesia, gumanti Bali sampun kasub ring Eropa ngawit sadurung para atiti saking Barat rauh ke Bali ngaruruh swarga ring mercapada. Sejarah Bali tan prasida kepisahang ring panyumpenan manusa Barat. Manut penampen pangulati budaya, Bali saking ngawit pinaka merek sane sandang adol, inggih punika wantah budaya sane merupa parilaksana manusa Bali. Mangda tatas ring kawentenan Bali rikala mangkin patut sauninga ring pamineh konsumsi lan branding. Yadiastun sane katon dados dagangan wantah sekadi barang utawi pengalaman, nanging sujatine mabinayan. Panyuratan puniki najenin kateleban artos ngeninin tata titi branding manut penampen budaya.
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