Figure skating
Effect of television and the present day

Compulsory figures formerly accounted for up to 60% of the score in singles figure skating, meaning that skaters who could build up a significant lead in figures could win competitions even if they were mediocre free skaters. As television coverage of skating events became more important, the popularity of free skating increased because this part of the competition was televised and shown to the general public, whereas the compulsory figures competition was not. The television audience would complain when superior free programs sometimes failed to equate to gold medal victories. Beginning in 1968, the ISU progressively reduced the weighting of compulsory figures and introduced the short program in 1973. A critical issue was said to have been the continued failure of Janet Lynn to achieve on the world stage despite her outstanding free skate programs. For example, she missed out on a podium place at the 1971 World Championships after winning the free skate competition decisively, which produced an uproar and loud booing from the audience during the medal ceremony.

With these changes, the emphasis in competitive figure skating shifted to increased athleticism. Landing triple jumps during the short program and the free skate became more important. By the 1980s, some skaters began practising quadruple jumps. Jozef Sabovcik of Czechoslovakia landed a quad toe loop at the 1986 European Championships which was recognized at the event but then ruled invalid three weeks later due to a touchdown with his free foot. At the 1988 World Championships, Kurt Browning of Canada landed the first quad toe loop which has remained ratified. Despite expectations, it was several years before quads became an important part of men's skating. In 1988, Japan's Midori Ito became the first woman to land a triple Axel, pushing the athletic and technical level for women's programs. Worth only 20% by 1989, compulsory figures were eliminated from international competition in 1990.

Television contributed to the sport's popularity by showing skaters in the kiss and cry area after competing. Television also played a role in removing the restrictive amateur status rules that once governed the sport. In May 1990, the ISU voted to allow skaters intending to skate professionally to return to ISU competition, provided that they obtained their national association's permission. In 1995, in an effort to retain skaters who might otherwise have given up their eligibility to participate in lucrative professional events, the ISU introduced prize money at its major competitions, funded by revenues from selling the TV rights to those events.

In 1984, more than 24 million people in Great Britain watched ice dance pair Jayne Torvill and Christopher Dean earn unanimous 6.0s for presentation, the only perfect score in Olympic skating history, which was ranked the 8th greatest sporting moment in a UK poll. In the 1993 National Sports Study II, considered by the Associated Press as the largest study of spectator sport popularity in America, women's figure skating was the second most popular spectator sport in America, just behind NFL football out of over 100 sports surveyed. The 1993 study found that three figure skaters – Dorothy Hamill, Peggy Fleming, and Scott Hamilton – were among the eight most popular athletes in the United States, of more than 800 athletes surveyed. Dorothy Hamill was statistically tied with Mary Lou Retton as the most popular athlete in America. The Tonya Harding scandal in 1994 increased interest in figure skating. The first night of the women's figure skating competition in the 1994 Winter Olympics achieved higher Nielsen TV ratings than the Super Bowl three weeks earlier and, to that date, was the most watched sports television program of all time.

To show support, spectators sometimes throw a variety of items onto the ice after the end of a figure skating program, most commonly stuffed toys and flowers. Officials discourage people from throwing flowers that are not fully wrapped because of the possibility of debris disrupting or endangering the following skaters.

Countries that have produced a great many successful skaters include Russia and the former Soviet Union, the United States, Canada, Japan, China, France, Germany, and Italy. While the sport has grown in East Asia, training opportunities in South Asia are limited due to a scarcity of ice rinks. India had only four major indoor ice rinks as of 2011, but there were plans for ten more to be built, mostly in malls, over the following five years. As of 2016, three of these intended ten indoor rinks were built at Neptune Magnet Mall, Atria Millennium Mall, and Lulu Mall respectively.

Four skating has mostly disappeared, while synchronized skating, singles/pair skating and ice dance have grown. On April 6, 2011, the International Olympic Committee officially confirmed the approval of a figure skating team event, which was introduced at the 2014 Winter Olympics. The elimination of the compulsory dance segment provided space for the team event. Each team is composed of a men's and women's singles skater, a pair, and an ice dance duo. A maximum of ten teams can compete, with five eliminated after the short program. In December 2011, the ISU released details of the qualifying system and the competition.

According to writer Ellyn Kestnbaum, television helped figure skating become more celebrity oriented, with high-profile skaters being treated like entertainers and famous athletes in other sports. She states that television has encouraged "casual fans and other members of the general public to understand skating in terms of media-shaped parables about broader cultural issues," including anxieties about femininity or masculinity, individuality versus conformity, and nationalistic sporting contests. Kestnbaum also states that even though most skating broadcasts are produced by networks' sports divisions, competitions, even the more serious ones, they are packaged with "more emphasis on the aesthetic qualities of the skating—or of the female skaters—and on the pleasures of rooting for a home-country hero than on the technical details that determine the winners". Viewers who depend upon the televised coverage of figure skating are limited in their access to information about it as a sport because broadcasters present a week's worth of competition in a few hours and they are compelled to avoid overloading viewers with too much information about the more technical aspects of the sport. Journalists and scholars who write about figure skating also tend to focus on the same broader cultural issues.
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