Oprah Winfrey
"Oprahfication"

The Wall Street Journal coined the term "Oprahfication", meaning public confession as a form of therapy. By confessing intimate details about her weight problems, tumultuous love life, and sexual abuse, and crying alongside her guests, Winfrey has been credited by Time magazine with creating a new form of media communication known as "rapport talk" as distinguished from the "report talk" of Phil Donahue: "Winfrey saw television's power to blend public and private; while it links strangers and conveys information over public airwaves, TV is most often viewed in the privacy of our homes. Like a family member, it sits down to meals with us and talks to us in the lonely afternoons. Grasping this paradox,... She makes people care because she cares. That is Winfrey's genius, and will be her legacy, as the changes she has wrought in the talk show continue to permeate our culture and shape our lives."

Observers have also noted the "Oprahfication" of politics such as "Oprah-style debates" and Bill Clinton being described as "the man who brought Oprah-style psychobabble and misty confessions to politics". Newsweek stated: "Every time a politician lets his lip quiver or a cable anchor 'emotes' on TV, they nod to the cult of confession that Oprah helped create."

The November 1988 Ms. observed that "in a society where fat is taboo, she made it in a medium that worships thin and celebrates a bland, white-bread prettiness of body and personality But Winfrey made fat sexy, elegant – damned near gorgeous – with her drop-dead wardrobe, easy body language, and cheerful sensuality."
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