Ontario
Songs and slogans

In 1973, the first slogan to appear on licence plates in Ontario was "Keep It Beautiful". This was replaced by "Yours to Discover" in 1982, which was originally used as a tourism slogan beginning in 1980. Plates with the French equivalent, Tant à découvrir, were made available to the public beginning in May 2008. (From 1988 to 1990, "Ontario Incredible" gave "Yours to Discover" a brief respite.) In 2020, as part of a licence plate redesign, the slogan was changed to "A Place to Grow," inspired by the song A Place to Stand, a Place to Grow. This decision was reversed in the same year, due to visibility concerns. The slogan on licence plates remains "Yours to Discover".

A Place to Stand, a Place to Grow is a song commissioned by the government of Ontario for its pavilion in Expo 67, and an unofficial anthem of the province. As a part of the Canada 150 celebrations in 2017, the provincial government released an updated rendition. In 2007, the provincial tourism agency commissioned a new song, "There's No Place Like This" is featured in television advertising, performed by Ontario artists including Molly Johnson, Brian Byrne, Keshia Chanté, as well as Tomi Swick and Arkells.
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