Dutch Golden Age painting
The art world

Foreigners remarked on the enormous quantities of art produced and the large fairs where many paintings were sold – it has been roughly estimated that over 1.3 million Dutch pictures were painted in the 20 years after 1640 alone. The volume of production meant that prices were fairly low, except for the best known artists; as in most subsequent periods, there was a steep price gradient for more fashionable artists. Those without a strong contemporary reputation, or who had fallen out of fashion, including many now considered among the greatest of the period, such as Vermeer, Frans Hals and Rembrandt in his last years, had considerable problems earning a living, and died poor; many artists had other jobs, or abandoned art entirely. In particular, the French invasion of 1672 (the Rampjaar, or "year of disaster") brought a severe depression to the art market, which never quite returned to earlier heights.

The distribution of pictures was very wide: "yea many tymes, blacksmithes, cobblers etts., will have some picture or other by their Forge and in their stalle. Such is the generall Notion, enclination and delight that these Countrie Native have to Painting" reported an English traveller in 1640. There were, for virtually the first time, many professional art dealers, several also significant artists, like Vermeer and his father, Jan van Goyen and Willem Kalf. Rembrandt's dealer Hendrick van Uylenburgh and his son Gerrit were among the most important. Landscapes were the easiest uncommissioned works to sell, and their painters were the "common footmen in the Army of Art" according to Samuel van Hoogstraten.

The technical quality of Dutch artists was generally high, still mostly following the old medieval system of training by apprenticeship with a master. Typically, workshops were smaller than in Flanders or Italy, with only one or two apprentices at a time, the number often being restricted by guild regulations. The turmoil of the early years of the Republic, with displaced artists from the south moving north and the loss of traditional markets in the court and church, led to a resurgence of artists guilds, often still called the Guild of Saint Luke. In many cases these involved the artists extricating themselves from medieval groupings where they shared a guild with several other trades, such as housepainting. Several new guilds were established in the period: Amsterdam in 1579, Haarlem in 1590, and Gouda, Rotterdam, Utrecht and Delft between 1609 and 1611. The Leiden authorities distrusted guilds and did not allow one until 1648.

Later in the century, it began to become clear to all involved that the old idea of a guild controlling both training and sales no longer worked well, and gradually the guilds were replaced with academies, often only concerned with the training of artists. The Hague, with the court, was an early example, where artists split into two groups in 1656 with the founding of the Confrerie Pictura. With the obvious exception of portraits, many more Dutch paintings were done "speculatively" without a specific commission than was then the case in other countries – one of many ways in which the Dutch art market showed the future.

There were many dynasties of artists, and many married the daughters of their masters or other artists. Many artists came from well-off families, who paid fees for their apprenticeships, and they often married into property. Rembrandt and Jan Steen were both enrolled at the University of Leiden for a while. Several cities had distinct styles and specialities by subject, but Amsterdam was the largest artistic centre, because of its great wealth. Cities such as Haarlem and Utrecht were more important in the first half of the century, with Leiden and other cities emerging after 1648, and above all Amsterdam, which increasingly drew to it artists from the rest of the Netherlands, as well as Flanders and Germany.

Dutch artists were strikingly less concerned about artistic theory than those of many nations, and less given to discussing their art; it appears that there was also much less interest in artistic theory in general intellectual circles and among the wider public than was by then common in Italy. As nearly all commissions and sales were private, and between bourgeois individuals whose accounts have not been preserved, these are also less well documented than elsewhere. But Dutch art was a source of national pride, and the major biographers are crucial sources of information. These are Karel van Mander (Het Schilderboeck, 1604), who essentially covers the previous century, and Arnold Houbraken (De groote schouburgh der Nederlantsche konstschilders en schilderessen – "The Great Theatre of Dutch Painters", 1718–21). Both followed, and indeed exceeded, Vasari in including a great number of short lives of artists – over 500 in Houbraken's case – and both are considered generally accurate on factual matters.

The German artist Joachim von Sandrart (1606–1688) had worked for periods in Holland, and his Deutsche Akademie in the same format covers many Dutch artists he knew. Houbraken's master, and Rembrandt's pupil, was Samuel van Hoogstraten (1627–1678), whose Zichtbare wereld and Inleyding tot de Hooge Schoole der Schilderkonst (1678) contain more critical than biographical information and are among the most important treatises on painting of the period. Like other Dutch works on the theory of art, they expound many commonplaces of Renaissance theory and do not entirely reflect contemporary Dutch art, still often concentrating on history painting.
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