Orange (colour)
20th and 21st centuries

In the 20th and 21st centuries, the colour orange had highly varied associations, both positive and negative.

The high visibility of orange made it a popular colour for certain kinds of clothing and equipment. During World War II, US Navy pilots in the Pacific began to wear orange inflatable life jackets, which could be spotted by search and rescue planes. After the war, these jackets became common on both civilian and naval vessels of all sizes, and on aircraft flown over water. Orange is also widely worn (to avoid being hit) by workers on highways and by cyclists.

A herbicide called Agent Orange was widely sprayed from aircraft by the Royal Air Force during the Malayan Emergency and the US Air Force during the Vietnam War to remove the forest and jungle cover beneath which enemy combatants were believed to be hiding, and to expose their supply routes. The chemical was not actually orange, but took its name from the colour of the steel drums in which it was stored. Agent Orange was toxic, and was later linked to birth defects and other health problems.

Orange also had and continues to have a political dimension. Orange serves as the colour of Christian democratic political ideology, which is based on Catholic social teaching and Neo-Calvinist theology; Christian democratic political parties came to prominence in Europe and the Americas after World War II.

In Ukraine in November–December 2004, it became the colour of the Orange Revolution, a popular movement which carried activist and reformer Viktor Yushchenko into the presidency. In parts of the world, especially Northern Ireland, the colour is associated with the Orange Order, a Protestant fraternal organisation and relatedly, Orangemen, marches and other social and political activities, with the colour orange being associated with Protestantism similar to the Netherlands.
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