The New York Times
Applications

The NYTimes application debuted with the introduction of the App Store on July 10, 2008. Engadget ' s Scott McNulty wrote critically of the app, negatively comparing it to The New York Times ' s mobile website. An iPad version with select articles was released on April 3, 2010, with the release of the first-generation iPad. In October, The New York Times expanded NYT Editors' Choice to include the paper's full articles. NYT for iPad was free until 2011. The Times applications on iPhone and iPad began offering in-app subscriptions in July 2011. The Times released a web application for iPad — featuring a format summarizing trending headlines on Twitter — and a Windows 8 application in October 2012.

Efforts to ensure profitability through an online magazine and a "Need to Know" subscription emerged in Adweek in July 2013. In March 2014, The New York Times announced three applications — NYT Now, an application that offers pertinent news in a blog format, and two unnamed applications, later known as NYT Opinion and NYT Cooking — to diversify its product laterals.
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