Literary criticism
Enlightenment criticism

In the Enlightenment period (1700s–1800s), literary criticism became more popular. During this time literacy rates started to rise in the public; no longer was reading exclusive for the wealthy or scholarly. With the rise of the literate public, the swiftness of printing and commercialization of literature, criticism arose too. Reading was no longer viewed solely as educational or as a sacred source of religion; it was a form of entertainment. Literary criticism was influenced by the values and stylistic writing, including clear, bold, precise writing and the more controversial criteria of the author's religious beliefs. These critical reviews were published in many magazines, newspapers, and journals. The commercialization of literature and its mass production had its downside. The emergent literary market, which was expected to educate the public and keep them away from superstition and prejudice, increasingly diverged from the idealistic control of the Enlightenment theoreticians so that the business of Enlightenment became a business with the Enlightenment. This development – particularly of emergence of entertainment literature – was addressed through an intensification of criticism. Many works of Jonathan Swift, for instance, were criticized including his book Gulliver's Travels, which one critic described as "the detestable story of the Yahoos".
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