Roald Dahl
Children's fiction

"He was mischievous. A grown-up being mischievous. He addresses you, a child, as somebody who knows about the world. He was a grown-up—and he was bigger than most—who is on your side. That must have something to do with it."

—Illustrator Quentin Blake on the lasting appeal of Dahl's children's books.

Dahl's children's works are usually told from the point of view of a child. They typically involve adult villains who hate and mistreat children, and feature at least one "good" adult to counteract the villain(s). These stock characters are possibly a reference to the abuse that Dahl stated that he experienced in the boarding schools he attended. In a biography of Dahl, Matthew Dennison wrote that "his writing frequently included protests against unfairness". Dahl's books see the triumph of the child; children's book critic Amanda Craig said, "He was unequivocal that it is the good, young and kind who triumph over the old, greedy and the wicked." Anna Leskiewicz in The Telegraph wrote, "It's often suggested that Dahl's lasting appeal is a result of his exceptional talent for wriggling his way into children's fantasies and fears, and laying them out on the page with anarchic delight. Adult villains are drawn in terrifying detail, before they are exposed as liars and hypocrites, and brought tumbling down with retributive justice, either by a sudden magic or the superior acuity of the children they mistreat."

While his whimsical fantasy stories feature an underlying warm sentiment, they are often juxtaposed with grotesque, darkly comic and sometimes harshly violent scenarios. The Witches, George's Marvellous Medicine and Matilda are examples of this formula. The BFG follows, with the good giant (the BFG or "Big Friendly Giant") representing the "good adult" archetype and the other giants being the "bad adults". This formula is also somewhat evident in Dahl's film script for Chitty Chitty Bang Bang. Class-conscious themes also surface in works such as Fantastic Mr Fox and Danny, the Champion of the World where the unpleasant wealthy neighbours are outwitted.

Dahl also features characters who are very fat, usually children. Augustus Gloop, Bruce Bogtrotter and Bruno Jenkins are a few of these characters, although an enormous woman named Aunt Sponge features in James and the Giant Peach and the nasty farmer Boggis in Fantastic Mr Fox is an enormously fat character. All of these characters (with the possible exception of Bruce Bogtrotter) are either villains or simply unpleasant gluttons. They are usually punished for this: Augustus Gloop drinks from Willy Wonka 's chocolate river, disregarding the adults who tell him not to, and falls in, getting sucked up a pipe and nearly being turned into fudge. In Matilda, Bruce Bogtrotter steals cake from the evil headmistress, Miss Trunchbull, and is forced to eat a gigantic chocolate cake in front of the school; when he unexpectedly succeeds at this, Trunchbull smashes the empty plate over his head. In The Witches, Bruno Jenkins is lured by the witches (whose leader is the Grand High Witch) into their convention with the promise of chocolate, before they turn him into a mouse. Aunt Sponge is flattened by a giant peach. When Dahl was a boy his mother used to tell him and his sisters tales about trolls and other mythical Norwegian creatures, and some of his children's books contain references or elements inspired by these stories, such as the giants in The BFG, the fox family in Fantastic Mr Fox and the trolls in The Minpins.

Receiving the 1983 World Fantasy Award for Life Achievement, Dahl encouraged his children and his readers to let their imagination run free. His daughter Lucy stated "his spirit was so large and so big he taught us to believe in magic." She said her father later told her that if they had simply said goodnight after a bedtime story, he assumed it wasn't a good idea. But if they begged him to continue, he knew he was on to something, and the story would sometimes turn into a book.

Those who don't believe in magic will never find it.

Dahl was also famous for his inventive, playful use of language, which was a key element to his writing. He invented over 500 new words by scribbling down his words before swapping letters around and adopting spoonerisms and malapropisms. The lexicographer Susan Rennie stated that Dahl built his new words on familiar sounds, adding:

He didn't always explain what his words meant, but children can work them out because they often sound like a word they know, and he loved using onomatopoeia. For example, you know that something lickswishy and delumptious is good to eat, whereas something uckyslush or rotsome is definitely not! He also used sounds that children love to say, like squishous and squizzle, or fizzlecrump and fizzwiggler.

As marketing director of Penguin Books in the 1980s, Barry Cunningham travelled the UK with Dahl on a promotional book tour, during which he asked Dahl what the secret of his success was, with Dahl responding, "the thing you've got to remember, is that humour is delayed fear, laughter is delayed fear." Cunningham later recollected, "if you look at the way he uses humour and the way that children use humour, perhaps sometimes it's the only weapon they have against terrifying circumstances or people. That's very indicative of his stories and the style of those stories."

A UK television special titled Roald Dahl's Revolting Rule Book which was hosted by Richard E. Grant and aired on 22 September 2007, commemorated Dahl's 90th birthday and also celebrated his impact as a children's author in popular culture. It also featured eight main rules he applied on all his children's books:

In 2016, marking the centenary of Dahl's birth, Rennie compiled The Oxford Roald Dahl Dictionary which includes many of his invented words and their meaning. Rennie commented that some of Dahl's words have already escaped his world, for example, Scrumdiddlyumptious: "Food that is utterly delicious". In his poetry, Dahl gives a humorous re-interpretation of well-known nursery rhymes and fairy tales, parodying the narratives and providing surprise endings in place of the traditional happily-ever-after. Dahl's collection of poems, Revolting Rhymes, is recorded in audiobook form, and narrated by actor Alan Cumming.
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