The Wall Street Journal
21st century

In 2003, Dow Jones began to integrate reporting of the Journal ' s print and online subscribers together in Audit Bureau of Circulations statements. In 2007, it was commonly believed to be the largest paid-subscription news site on the Web, with 980,000 paid subscribers. Since then, digital subscription has risen to 1.3 million as of September 2018, falling to number two behind The New York Times with 3 million digital subscriptions. In May 2008, an annual subscription to the digital edition of The Wall Street Journal cost $119 for those who do not have subscriptions to the print edition. By June 2013, the monthly cost for a subscription to the online edition was $22.99, or $275.88 annually, excluding introductory offers. Digital subscription rates increased dramatically to $443.88 per year as its popularity increased over print, with first-time subscribers paying $187.20 per year.

On November 30, 2004, Oasys Mobile and The Wall Street Journal released an app that would allow users to access content from The Wall Street Journal Online via their mobile phones.

In September 2005, the Journal launched a weekend edition, delivered to all subscribers, which marked a return to Saturday publication after a lapse of some 50 years. The move was designed in part to attract more consumer advertising.

In 2005, the Journal reported a readership profile of about 60 percent top management, an average income of $191,000, an average household net worth of $2.1 million, and an average age of 55.

In 2007, the Journal launched a worldwide expansion of its website to include major foreign-language editions. The paper had also shown an interest in buying the rival Financial Times.
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