Nirvana (band)
1991–1992: Nevermind and mainstream breakthrough

Disenchanted with Sub Pop, and with the Smart Studios sessions generating interest, Nirvana sought a deal with a major record label since no indie label could buy them out of their contract. Cobain and Novoselic consulted Soundgarden and Alice in Chains manager Susan Silver for advice. They met Silver in Los Angeles and she introduced them to agent Don Muller and music business attorney Alan Mintz, who was specialized in finding deals for new bands. Mintz started sending out Nirvana's demo tape to major labels looking for deals. Following repeated recommendations by Sonic Youth's Kim Gordon, Nirvana signed to DGC Records in 1990. When Nirvana was inducted into the Rock and Roll Hall of Fame in 2014, Novoselic thanked Silver during his speech for "introducing them to the music industry properly".

After signing, the band began recording its first major label album, Nevermind. The group was offered a number of producers, but held out for Vig. Rather than record at Vig's Madison studio as they had in 1990, production shifted to Sound City Studios in Van Nuys, Los Angeles, California. For two months, the band worked through a variety of songs. Some, such as " In Bloom " and "Breed", had been in Nirvana's repertoire for years, while others, including " On a Plain " and "Stay Away", lacked finished lyrics until midway through the recording process. After the recording sessions were completed, Vig and the band set out to mix the album. However, the recording sessions had run behind schedule and the resulting mixes were deemed unsatisfactory. Slayer mixer Andy Wallace was brought in to create the final mix. After the album's release, members of Nirvana expressed dissatisfaction with the polished sound the mixer had given Nevermind.

Initially, DGC Records was hoping to sell 250,000 copies of Nevermind, the same they had achieved with Sonic Youth's Goo. However, the first single " Smells Like Teen Spirit " quickly gained momentum, boosted by major airplay of the music video on MTV. As it toured Europe during late 1991, the band found that its shows were dangerously oversold, that television crews were becoming a constant presence onstage, and that "Smells Like Teen Spirit" was almost omnipresent on radio and music television. By Christmas 1991, Nevermind was selling 400,000 copies a week in the US. In January 1992, the album displaced Michael Jackson 's Dangerous at number one on the Billboard album charts, and topped the charts in numerous other countries. The month Nevermind reached number one, Billboard proclaimed, "Nirvana is that rare band that has everything: critical acclaim, industry respect, pop radio appeal, and a rock-solid college/alternative base." The album eventually sold over seven million copies in the United States and over 30 million worldwide. Nirvana's sudden success was credited for popularizing alternative rock and ending the dominance of hair metal.

Citing exhaustion, Nirvana did not undertake another American tour in support of Nevermind, and made only a handful of performances later that year. In March 1992, Cobain sought to reorganize the group's songwriting royalties (which to this point had been split equally) to better represent that he wrote the majority of the music. Grohl and Novoselic did not object, but when Cobain wanted the agreement to be retroactive to the release of Nevermind, the disagreements came close to breaking up the band. After a week of tension, Cobain received a retroactive share of 75 percent of the royalties. Bad feelings about the situation remained within the group afterward.

Amid rumors that the band was disbanding due to Cobain's health, Nirvana headlined the closing night of the 1992 Reading Festival in England. Cobain programmed the performance lineup. Nirvana's performance at Reading is often regarded as one of the most memorable of their career. A few days later, Nirvana performed at the MTV Video Music Awards; despite the network's refusal to let the band play the new song " Rape Me ", Cobain strummed and sang the first few bars of the song before breaking into " Lithium ". The band received awards for the Best Alternative Video and Best New Artist categories.

DGC had hoped to have a new Nirvana album ready for a late 1992 holiday season; instead, it released the compilation album Incesticide in December 1992. A joint venture between DGC and Sub Pop, Incesticide collected various rare Nirvana recordings and was intended to provide the material for a better price and higher quality than bootlegs. As Nevermind had been out for 15 months and had yielded a fourth single in "In Bloom" by that point, Geffen/DGC opted not to heavily promote Incesticide, which was certified gold by the Recording Industry Association of America the following February.
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