Yuzuru Hanyu
Launch of social media and Share Practice

In August and September 2022, Hanyu opened accounts on social media, having long eschewed it for years, that are mainly managed by staff. He stated his intention to show his skating through his YouTube channel and increase opportunities for everyone to watch it, including those who are unable to attend ice shows. On August 10, he live-streamed an open practice session on his channel titled Share Practice where he presented some of his past programs, including three run-throughs and a clean performance of his free skate Seimei with the same elements as used in his layout at the 2018 Winter Olympics. The session was open to the press, followed from the rinkside by numerous journalists and photographers, and was watched live on YouTube by more than 100,000 people, having exceeded a total of 3 million views in less than a month.
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