Giant panda
In captivity

Pandas have been kept in zoos as early as the Western Han Dynasty in China, where the writer Sima Xiangru noted that the panda was the most treasured animal in the emperor's garden of exotic animals in the capital Chang'an (present Xi'an). Not until the 1950s were pandas again recorded to have been exhibited in China's zoos. Chi Chi at the London Zoo became very popular. This influenced the World Wildlife Fund to use a panda as its symbol. A 2006 New York Times article outlined the economics of keeping pandas, which costs five times more than keeping the next most expensive animal, an elephant. American zoos generally pay the Chinese government $1 million a year in fees, as part of a typical ten-year contract. San Diego's contract with China was to expire in 2008, but got a five-year extension at about half of the previous yearly cost. The last contract, with the Memphis Zoo in Memphis, Tennessee, ended in 2013.

In the 1970s, gifts of giant pandas to American and Japanese zoos formed an important part of the diplomacy of the People's Republic of China (PRC), as it marked some of the first cultural exchanges between China and the West. This practice has been termed "panda diplomacy". By 1984, however, pandas were no longer given as gifts. Instead, China began to offer pandas to other nations only on 10-year loans for a fee of up to US$1,000,000 per year and with the provision that any cubs born during the loan are the property of China. As a result of this change in policy, nearly all the pandas in the world are owned by China, and pandas leased to foreign zoos and all cubs are eventually returned to China. As of 2022, Xin Xin at the Chapultepec Zoo in Mexico City, was the last living descendant of the gifted pandas.

Since 1998, because of a WWF lawsuit, the United States Fish and Wildlife Service only allows US zoos to import a panda if the zoo can ensure China channels more than half of its loan fee into conservation efforts for giant pandas and their habitat. In May 2005, China offered a breeding pair to Taiwan. The issue became embroiled in cross-Strait relations – due to both the underlying symbolism and technical issues such as whether the transfer would be considered "domestic" or "international" or whether any true conservation purpose would be served by the exchange. A contest in 2006 to name the pandas was held in the mainland, resulting in the politically charged names Tuan Tuan and Yuan Yuan (from simplified Chinese: 团圆; traditional Chinese: 團圓; pinyin: tuanyuan; lit. ' reunion ', implying reunification). China's offer was initially rejected by Chen Shui-bian, then President of Taiwan. However, when Ma Ying-jeou assumed the presidency in 2008, the offer was accepted and the pandas arrived in December of that year.

In the 2020s, certain "celebrity pandas" have gained a cult following amongst internet users, with dedicated fan accounts existing to keep tabs on the animals. Known as "giant panda fever" or "panda-monium", individual pandas are known to get billions of views and engagements on social media, as well as product lines specifically emulating them. At Chengdu Research Base of Giant Panda Breeding, certain of these "celebrity pandas" are known to garner hours-long lines specifically to see them.
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