Melbourne
Tourism

Melbourne is the second most visited city in Australia and the seventy-third most visited city in the world. In 2018, 10.8 million domestic overnight tourists and 2.9 million international overnight tourists visited Melbourne. The most visited attractions are Federation Square, Queen Victoria Market, Crown Casino, Southbank, Melbourne Zoo, Melbourne Aquarium, Docklands, National Gallery of Victoria, Melbourne Museum, Melbourne Observation Deck, Arts Centre Melbourne, and the Melbourne Cricket Ground. The State Library of Victoria is the fourth most visited in the world. Luna Park, a theme park modelled on New York's Coney Island and Seattle's Luna Park, is also a popular destination for visitors. In its annual survey of readers, the Condé Nast Traveler magazine found that both Melbourne and Auckland were considered the world's friendliest cities in 2014. Melbourne's laneways and arcades are of particular importance for the city's tourism– Hosier Lane attracted one million visitors in each year prior to the COVID pandemic. The laneways of Melbourne have been gentrified and now include prominent displays of street art, which attracts international tourists. Melbourne is considered one of the safest world cities for travellers.

Melbourne has a renowned culinary scene that attracts international tourists. Lygon Street, which runs through the inner-northern suburbs of Melbourne, is a popular dining destination with an abundance of Italian and Greek restaurants that date back to earlier European immigration of the city. Food festivals are of particular popularity in Melbourne, many of which are held during early autumn, earning this period the nickname "mad March". The most well-known of these events, the Melbourne Food and Wine Festival, takes place over the course of ten days and began in 1993.

Melbourne is also home to many annual events and festivals. The Melbourne International Comedy Festival is held every year in March through to April. Established in 1987, it is one of the three largest international comedy festivals in the world. Other notable festivals and events include the Melbourne Flower and Garden Show, the Melbourne International Jazz Festival, the Melbourne Royal Show and the Midsumma Festival.
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