The Walt Disney Company
1950–1967: Live-action films, television, Disneyland, and Walt Disney's death

In the 1950s, Disney returned to producing full-length animated feature films, beginning with Cinderella (1950), its first feature in eight years. A critical and commercial success, Cinderella saved Disney after the financial pitfalls of the wartime era; it was its most financially successful film since Snow White, making $8 million in its first year. Walt began to reduce his involvement with animation, focusing his attention on the studio's increasingly diverse portfolio of projects, including live-action films (of which Treasure Island was the studio's first), television and amusement parks. In 1950 the company made its first foray into television when NBC aired " One Hour in Wonderland ", a promotional program for Disney's next animated film, Alice in Wonderland (1951), and sponsored by Coca-Cola. Alice was financially unsuccessful, falling $1 million short of the production budget. In February 1953, Disney's next animated film Peter Pan was released to financial success; it was the last Disney film distributed by RKO after Disney ended its contract and created its own distribution company Buena Vista Distribution.

According to Walt, he first had the idea of building an amusement park during a visit to Griffith Park with his daughters. He said he watched them ride a carousel and thought there "should be... some kind of amusement enterprise built where the parents and the children could have fun together". Initially planning the construction of an eight-acre (3.2 ha) Mickey Mouse Park near the Burbank studio, Walt changed the planned amusement park's name to Disneylandia, then to Disneyland. A new company, WED Enterprises (now Walt Disney Imagineering), was formed in 1952 to design and construct the park. Drawing inspiration from amusement parks in the US and Europe, Walt approached the design of Disneyland with an emphasis on thematic storytelling and cleanliness, innovative approaches for amusement parks of the time. The plan to build the park in Burbank was abandoned when Walt realized 8 acres would not be enough to accomplish his vision. Disney acquired 160 acres (65 ha) of orange groves in Anaheim, southeast of LA in neighboring Orange County, at $6,200 per acre to build the park. Construction began in July 1954.

To finance the construction of Disneyland, Disney sold his home at Smoke Tree Ranch in Palm Springs and the company promoted it with a television series of the same name aired on ABC. The Disneyland television series, which would be the first in a long-running series of successful anthology television programs for the company, was a success and garnered over 50% of viewers in its time slot, along with praise from critics. In August, Walt formed another company Disneyland, Inc. to finance the park, whose construction costs totaled $17 million.

In October, with the success of Disneyland, ABC allowed Disney to produce The Mickey Mouse Club, a variety show for children; the show included a daily Disney cartoon, a children's newsreel, and a talent show. It was presented by a host, and talented children and adults called "Mousketeers" and "Mooseketeers", respectively. After the first season, over ten million children and five million adults watched it daily; and two million Mickey Mouse ears, which the cast wore, were sold. In December 1954, the five-part miniseries Davy Crockett, premiered as part of Disneyland, starring Fess Parker. According to writer Neal Gabler, " became an overnight national sensation", selling 10 million Crockett coonskin caps. The show's theme song " The Ballad of Davy Crockett " became part of American pop culture, selling 10 million records. Los Angeles Times called it "the greatest merchandising fad the world had ever seen". In June 1955, Disney's 15th animated film Lady and the Tramp was released and performed better at the box office than any other Disney films since Snow White.

Disneyland opened on July 17, 1955; it was a major media event, broadcast live on ABC with actors Art Linkletter, Bob Cummings, and Ronald Reagan hosting. It garnered over 90 million viewers, becoming the most-watched live broadcast to that date. While the park's opening day was disastrous (restaurants ran out of food, the Mark Twain Riverboat began to sink, other rides malfunctioned, and the drinking fountains were not working in the 100 °F. (38 °C) heat), the park became a success with 161,657 visitors in its first week and 20,000 visitors a day in its first month. After its first year, 3.6 million people had visited, and after its second year, four million more guests came, making it more popular than the Grand Canyon and Yellowstone National Park. That year, the company earned a gross total of $24.5 million compared to the $11 million the previous year.

Disney continued to delegate much of the animation work to the studio's top animators, known as the Nine Old Men. The company produced an average of five films per year throughout the 1950s and 60s. Animated features of this period included Sleeping Beauty (1959), One Hundred and One Dalmatians (1961), and The Sword in the Stone (1963). Sleeping Beauty was a financial loss for the company, and at $6 million, had the highest production costs up to that point. One Hundred and One Dalmatians introduced an animation technique using the xerography process to electromagnetically transfer the drawings to animation cels, resulting in a transformed art style for the studio's animated films. In 1956, the Sherman Brothers, Robert and Richard, were asked to produce a theme song for the television series Zorro. The company hired them as exclusive staff songwriters, an arrangement that lasted 10 years. They wrote many songs for Disney's films and theme parks, and several were commercial hits. In the late 1950s, Disney ventured into comedy with the live-action films The Shaggy Dog (1959), which became the highest-grossing film in the US and Canada for Disney at over $9 million, and The Absent Minded Professor (1961), both starring Fred MacMurray.

Disney also made live-action films based on children's books including Pollyanna (1960) and Swiss Family Robinson (1960). Child actor Hayley Mills starred in Pollyanna, for which she won an Academy Juvenile Award. Mills starred in 5 other Disney films, including a dual role as the twins in The Parent Trap (1961). Another child actor, Kevin Corcoran, was prominent in many Disney live-action films, first appearing in a serial for The Mickey Mouse Club, where he would play a boy named Moochie. He worked alongside Mills in Pollyanna, and starred in features such as Old Yeller (1957), Toby Tyler (1960), and Swiss Family Robinson. In 1964, the live action/animation musical film Mary Poppins was released to major commercial success and rapturous critical acclaim, becoming the year's highest-grossing film and winning five Academy Awards, including Best Actress for Julie Andrews as Poppins and Best Song for the Sherman Brothers', who also won Best Score for the film's " Chim Chim Cher-ee ".

Throughout the 1960s, Dean Jones, whom The Guardian called "the figure who most represented Walt Disney Productions in the 1960s", starred in 10 Disney films, including That Darn Cat! (1965), The Ugly Dachshund (1966), and The Love Bug (1968). Disney's last child actor of the 1960s was Kurt Russell, who had signed a ten-year contract. He featured in films such as The Computer Wore Tennis Shoes (1969), The Horse in the Gray Flannel Suit (1968) alongside Dean Jones, The Barefoot Executive (1971), and The Strongest Man in the World (1975).

In late 1959, Walt had an idea to build another park in Palm Beach, Florida, called the City of Tomorrow, a city that would be full of technological improvements. In 1964, the company chose land southwest of Orlando, Florida to build the park and acquired 27,000 acres (10,927 ha). On November 15, 1965, Walt, along with Roy and Florida's governor Haydon Burns, announced plans for a park called Disney World, which included Magic Kingdom —a larger version of Disneyland—and the City of Tomorrow, at the park's center. By 1967, the company had made expansions to Disneyland, and more rides were added in 1966 and 1967, at a cost of $20 million. The new rides included Walt Disney's Enchanted Tiki Room, which was the first attraction to use Audio-Animatronics; Walt Disney's Carousel of Progress, which debuted at the 1964 New York World's Fair before moving to Disneyland in 1967; and Dumbo the Flying Elephant.

On November 20, 1964, Walt sold most of WED Enterprise to Walt Disney Productions for $3.8 million after being persuaded by Roy, who thought Walt having his own company would cause legal problems. Walt formed a new company called Retlaw to handle his personal business, primarily Disneyland Railroad and Disneyland Monorail. When the company started looking for a sponsor for the project, Walt renamed the City of Tomorrow, Experimental Prototype Community of Tomorrow (Epcot). Walt, who had been a heavy smoker since World War I, fell very sick and he died on December 15, 1966, aged 65, of lung cancer, at St. Joseph Hospital across the street from the studio.
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