Self-monitoring
Social approach

On the surface, it might appear that highly individualistic cultures would reinforce low self-monitoring and collectivistic cultures would reinforce high self-monitoring. This, however, is not the case. High self-monitors imagine what the prototypic person for the situation would be and try to be that person, while low self-monitors "draw upon an enduring self-image or self-conception that represents knowledge of her or his characteristic actions in the behavioral domains relevant to the situation". Members of cullectivistic cultures' self-conception include their relationship with others present in the situation. They, therefore, must take status relationships into consideration when deciding how to behave in a particular situation. This suggests they do not base their behavior on how a prototypic person would behave in the situation.
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