National Hockey League
Corporate sponsors

The NHL lists its several official corporate partners into three categories: North American Partners, USA Partners and Canada Partners. Discover Card is the league's official credit card in the United States, while competitor Visa is an official sponsor in Canada. Likewise, Tim Hortons is the league's official coffee and doughnuts chain in Canada, while Dunkin' Donuts is the NHL's sponsor in the United States.

Among its North American corporate sponsors, Kraft Heinz sponsors Kraft Hockeyville, an annual competition in which communities compete to demonstrate their commitment to the sport of ice hockey. The winning community gets a cash prize dedicated to upgrading their local home arena, as well as the opportunity to host an NHL pre-season game. Two contests are held, one for communities across Canada and a separate competition for communities in the US.

At least two of the North American corporate sponsors have ties to NHL franchise owners: the Molson family, founders of Molson Brewery, has owned the Montreal Canadiens for years, while SAP was co-founded by Hasso Plattner, the current majority owner of the San Jose Sharks.

Many of these same corporate partners become the title sponsors for the league's All-Star and outdoor games.

Beginning in the 2020–21 NHL season, the league allowed for advertising on its gameday uniforms for the first time, starting with helmet ads. The NHL will have advertising on the front of team jerseys for the first time starting in the 2022–23 season.

On May 14, 2021, NHL and the sports-betting company Betway announced a multi-year partnership in which Betway became the official sports betting partner to the NHL in North America.
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