History of public relations
Early pioneers

Arthur W. Page is sometimes considered to be the father of "corporate public relations" for his work with the American Telephone and Telegraph Company (AT&T) from 1927 to 1946. The company was experiencing resistance from the public to its monopolization efforts. In the early 1900s, AT&T had assessed that 90 percent of its press coverage was negative, which was reduced to 60 percent by changing its business practices and disseminating information to the press. According to business historian John Brooks, Page positioned the company as a public utility and increased the public's appreciation for its contributions to society. On the other hand, Stuart Ewen writes that AT&T used its advertising dollars with newspapers to manipulate its coverage and had their PR team write feature stories imitating independent journalism.
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