Masturbation
Encouragement

In the UK in 2009, a leaflet was issued by the National Health Service in Sheffield carrying the slogan, "an orgasm a day keeps the doctor away". It also says: "Health promotion experts advocate five portions of fruit and veg a day and 30 minutes' physical activity three times a week. What about sex or masturbation twice a week?" This leaflet has been circulated to parents, teachers and youth workers and is meant to update sex education by telling older school students about the benefits of enjoyable sex. Its authors have said that for too long, experts have concentrated on the need for "safe sex" and committed relationships while ignoring the principal reason that many people have sex. The leaflet is entitled Pleasure. Instead of promoting teenage sex, it could encourage young people to delay losing their virginity until they are certain they will enjoy the experience, said one of its authors.

The Spanish region of Extremadura launched a program in 2009 to encourage "sexual self-exploration and the discovery of self-pleasure" in people aged from 14 to 17. The €14,000 campaign includes leaflets, flyers, a "fanzine", and workshops for the young in which they receive instruction on masturbation techniques along with advice on contraception and self-respect. The initiative, whose slogan is, "Pleasure is in your own hands" has angered local right-wing politicians and challenged traditional Roman Catholic views. Officials from the neighboring region of Andalucia have expressed an interest in copying the program.

The text book Palliative care nursing: quality care to the end of life states, "Terminally ill people are likely no different from the general population regarding their masturbation habits. Palliative care practitioners should routinely ask their patients if anything interferes in their ability to masturbate and then work with the patient to correct the problem if it is identified."

The sex-positive movement argues for a supportive environment for masturbation.

A 2016 review paper says that safe masturbation, in moderation (not excessive), is beneficial for heart health, and decreases risk of major adverse cardiovascular diseases.

A 2019 research paper says that masturbation, in moderation, can improve sleep quality, especially when one or more orgasms occur during the activity.
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