Marketing communications
Media integration

Much IMC planning is concerned with coordinating different media channels to optimize the effectiveness of marketing communications programs. If brand communications "reflect implied brand values and imagery that are consistent throughout differing media channels, then clearly these channels act in a mutually reinforcing way with each successive consumer engagement." Certain messages may not translate into other media. For instance, messages containing 'sex appeals' may work well on TV because movement lends itself to eroticism, but may become "flat" in a static medium such as print. In such cases it is important that the secondary media support the primary media and that messages harmonize.
combination:repeat_prompt, language:response_language[Portuguese], length_constraints:number_words[374]