Attribution (psychology)
In the deaf community

Consequently, lack of integration into daily living was popular among internal factors that discouraged people from wearing hearing aids. A study conducted on older adults with hearing loss identified perceived stigma as important in influencing decision-making processes and selection of the type of hearing aids and where they should be worn; three interrelated experiences were related to this stigma: self-perception, ageism, and vanity. Ritter's study features Doug, an interviewee, as he explains his use of hearing aids except when he goes on vacation because he tends to forget them. His example is a small but clear barrier to successful integration. Another participant shared they wanted to disguise their physical deficiency if they could and would only wear hearing aids if their hearing loss was severe, but not if they were ugly. In both studies, participants attribute the non-use of hearing aids to going against social norms, influencing a lot of adults with hearing loss to ditch them altogether.
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