Text messaging
United States

In the United States, text messaging is very popular; as reported by CTIA in December 2009, the 286 million US subscribers sent 152.7 billion text messages per month, for an average of 534 messages per subscriber per month. The Pew Research Center found in May 2010 that 72% of U.S. adult cellphone users send and receive text messages. CTIA reported in 2022 that 2 trillion SMS and MMS were sent in the United States in 2021, showing continued popularity of the technology.

In the U.S., SMS is often charged both at the sender and at the destination, but, unlike phone calls, it cannot be rejected or dismissed. The reasons for lower uptake than other countries are varied. Many users have unlimited "mobile-to-mobile" minutes, high monthly minute allotments, or unlimited service. Moreover, " push to talk " services offer the instant connectivity of SMS and are typically unlimited. The integration between competing providers and technologies necessary for cross-network text messaging was not initially available. Some providers originally charged extra for texting, reducing its appeal. In the third quarter of 2006, at least 12 billion text messages were sent on AT&T's network, up almost 15% from the preceding quarter.

While texting is mainly popular among people from 13 to 22 years old, it is also increasing among adults and business users. The age that a child receives his/her first cell phone has also decreased, making text messaging a popular way of communicating. The number of texts sent in the US has gone up over the years as the price has gone down to an average of $0.10 per text sent and received. To convince more customers to buy unlimited text messaging plans, some major cellphone providers have increased the price to send and receive text messages from $.15 to $.20 per message. This is over $1,300 per megabyte. Many providers offer unlimited plans, which can result in a lower rate per text, given sufficient volume.
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