Marvin Gaye
In popular culture

His 1983 NBA All-Star performance of the national anthem was used in a Nike commercial featuring the 2008 U.S. Olympic basketball team. Also, on CBS Sports ' final NBA telecast to date (before the contract moved to NBC) at the conclusion of Game 5 of the 1990 Finals, they used Gaye's 1983 All-Star Game performance over the closing credits. When VH1 launched on January 1, 1985, Gaye's 1983 rendition of the national anthem was the first video they aired. In 2010, it was used in the intro to Ken Burns ' Tenth Inning documentary on the game of baseball. The 1985 Commodores song " Nightshift " was a tribute to Gaye and Jackie Wilson, who both died in 1984. One verse mentions Gaye's song "What's Going On".

"I Heard It Through the Grapevine" was played in a Levi's television advertisement in 1985. The result of the commercial's success led to the original song finding renewed success in Europe after Tamla-Motown re-released it in the United Kingdom, Germany and the Netherlands. In 1986, the song was covered by Buddy Miles as part of a California Raisins ad campaign. The song was later used for chewing gum commercials in Finland and to promote a brand of Lucky Strike cigarettes in Germany.

Gaye's music has also been used in numerous film soundtracks including Four Brothers and Captain America: The Winter Soldier, both of which featured Gaye's music from his Trouble Man soundtrack. "I Heard It Through the Grapevine" was used in the opening credits of the film, The Big Chill.

In 2007, his song "A Funky Space Reincarnation" was used in the Charlize Theron –starred ad for Dior J'Adore perfume. A documentary about Gaye— What's Going On: The Marvin Gaye Story —was a UK/ PBS co-production, directed by Jeremy Marre and was first broadcast in 2006. Two years later, the special re-aired with a different production and newer interviews after it was re-broadcast as an American Masters special. Another documentary, focusing on his 1981 documentary, Transit Ostend, titled Remember Marvin, aired in 2006.
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