Gin
21st century

Since 2013, gin has been in a period of ascendancy worldwide, with many new brands and producers entering the category leading to a period of strong growth, innovation and change. More recently gin-based liqueurs have been popularised, reaching a market outside that of traditional gin drinkers, including fruit-flavoured and usually coloured "Pink gin", rhubarb gin, Spiced gin, violet gin, blood orange gin and sloe gin. Surging popularity and unchecked competition has led to consumer's conflation of gin with gin liqueurs and many products are straddling, pushing or breaking the boundaries of established definitions in a period of genesis for the industry.
keywords:letter_frequency