Marketing plan
Objective setting

James Quinn defined objectives as "stat what is to be achieved and when results are to be accomplished", but not "how the results are to be achieved". Marketing objectives typically relate to what products will be where in what markets, based on customer behavior in those markets. Other objectives in a marketing plan include those for pricing, distribution, and advertising. Quinn describes marketing plans as generally concerned with "8 Ps": Price, Product, Promotion, Place, People, Physical environment, Process, and Packaging.
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