Magazine
Fashion

In the 1920s, new magazines appealed to young German women with a sensuous image and advertisements for the appropriate clothes and accessories they would want to purchase. The glossy pages of Die Dame and Das Blatt der Hausfrau displayed the "Neue Frauen", "New Girl" – what Americans called the flapper. This ideal young woman was chic, financially independent, and an eager consumer of the latest fashions. Magazines kept her up to date on fashion, arts, sports, and modern technology such as automobiles and telephones.
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