Sarah Bernhardt
Théâtre de la Renaissance (1893–1899)

Bernhardt made a two-year world tour (1891–1893) to replenish her finances. Upon returning to Paris, she paid 700,000 francs for the Théâtre de la Renaissance, and from 1893 until 1899, was its artistic director and lead actress. She managed every aspect of the theatre, from the finances to the lighting, sets, and costumes, as well as appearing in eight performances a week. She imposed a rule that women in the audience, no matter how wealthy or famous, had to take off their hats during performances, so the rest of the audience could see, and eliminated the prompter's box from the stage, declaring that actors should know their lines. She abolished in her theatre the common practice of hiring claqueurs in the audience to applaud stars. She used the new technology of lithography to produce vivid color posters, and in 1894, she hired Czech artist Alphonse Mucha to design the first of a series of posters for her play Gismonda. He continued to make posters of her for six years.

In five years, Bernhardt produced nine plays, three of which were financially successful. The first was a revival of her performance as Phédre, which she took on tour around the world. In 1898, she had another success, in the play Lorenzaccio, playing the male lead role in a Renaissance revenge drama written in 1834 by Alfred de Musset, but never before actually staged. As her biographer Cornelia Otis Skinner wrote, she did not try to be overly masculine when she performed male roles: "Her male impersonations had the sexless grace of the voices of choirboys, or the not quite real pathos of Pierrot." Anatole France wrote of her performance in Lorenzaccio: "She formed out of her own self a young man melancholic, full of poetry and of truth." This was followed by another successful melodrama by Sardou, Gismonda, one of Bernhardt's few plays not finishing with a dramatic death scene. Her co-star was Lucien Guitry, who also acted as her leading man until the end of her career. Besides Guitry, she shared the stage with Édouard de Max, her leading man in 20 productions, and Constant Coquelin, who frequently toured with her.

In April 1895, she played the lead role in a romantic and poetic fantasy, Princess Lointaine, by little-known 27-year-old poet Edmond Rostand. It was not a monetary success and lost 200,000 francs, but it began a long theatrical relationship between Bernhardt and Rostand. Rostand went on to write Cyrano de Bergerac and became one of the most popular French playwrights of the period.

In 1898, she performed the female lead in the controversial play La Ville Morte by the Italian poet and playwright Gabriele D'Annunzio; the play was fiercely attacked by critics because of its theme of incest between brother and sister. Along with Émile Zola and Victorien Sardou, Bernhardt became an outspoken defender of Alfred Dreyfus, a Jewish army officer falsely accused of betraying France. The issue divided Parisian society; a conservative newspaper ran the headline, "Sarah Bernhardt has joined the Jews against the Army", and Bernhardt's own son Maurice condemned Dreyfus; he refused to speak to her for a year.

At the Théâtre de la Renaissance, Bernhardt staged and performed in several modern plays, but she was not a follower of the more natural school of acting that was coming into fashion at the end of the 19th century, preferring a more dramatic expression of emotions. "In the theatre," she declared, "the natural is good, but the sublime is even better."
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