Citizen Kane
Hearst's response

Hearing about Citizen Kane enraged Hearst so much that he banned any advertising, reviewing, or mentioning of it in his papers, and had his journalists libel Welles. Welles used Hearst's opposition as a pretext for previewing the film in several opinion-making screenings in Los Angeles, lobbying for its artistic worth against the hostile campaign that Hearst was waging. A special press screening took place in early March. Henry Luce was in attendance and reportedly wanted to buy the film from RKO for $1 million to distribute it himself. The reviews for this screening were positive. A Hollywood Review headline read, "Mr. Genius Comes Through; 'Kane' Astonishing Picture". The Motion Picture Herald reported about the screening and Hearst's intention to sue RKO. Time magazine wrote that "The objection of Mr. Hearst, who founded a publishing empire on sensationalism, is ironic. For to most of the several hundred people who have seen the film at private screenings, Citizen Kane is the most sensational product of the U.S. movie industry." A second press screening occurred in April.

When Schaefer rejected Hearst's offer to suppress the film, Hearst banned every newspaper and station in his media conglomerate from reviewing—or even mentioning—the film. He also had many movie theaters ban it, and many did not show it through fear of being socially exposed by his massive newspaper empire. The Oscar-nominated documentary The Battle Over Citizen Kane lays the blame for the film's relative failure squarely at the feet of Hearst. The film did decent business at the box office; it went on to be the sixth highest grossing film in its year of release, a modest success its backers found acceptable. Nevertheless, the film's commercial performance fell short of its creators' expectations. Hearst's biographer David Nasaw points out that Hearst's actions were not the only reason Kane failed, however: the innovations Welles made with narrative, as well as the dark message at the heart of the film (that the pursuit of success is ultimately futile) meant that a popular audience could not appreciate its merits.

Hearst's attacks against Welles went beyond attempting to suppress the film. Welles said that while he was on his post-filming lecture tour a police detective approached him at a restaurant and advised him not to go back to his hotel. A 14-year-old girl had reportedly been hidden in the closet of his room, and two photographers were waiting for him to walk in. Knowing he would be jailed after the resulting publicity, Welles did not return to the hotel but waited until the train left town the following morning. "But that wasn't Hearst," Welles said, "that was a hatchet man from the local Hearst paper who thought he would advance himself by doing it."

In March 1941, Welles directed a Broadway version of Richard Wright 's Native Son (and, for luck, used a "Rosebud" sled as a prop). Native Son received positive reviews, but Hearst-owned papers used the opportunity to attack Welles as a communist. The Hearst papers vociferously attacked Welles after his April 1941 radio play, "His Honor, the Mayor", produced for The Free Company radio series on CBS.

Welles described his chance encounter with Hearst in an elevator at the Fairmont Hotel on the night Citizen Kane opened in San Francisco. Hearst and Welles's father were acquaintances, so Welles introduced himself and asked Hearst if he would like to come to the opening. Hearst did not respond. "As he was getting off at his floor, I said, 'Charles Foster Kane would have accepted.' No reply", recalled Welles. "And Kane would have, you know. That was his style—just as he finished Jed Leland's bad review of Susan as an opera singer."

In 1945, Hearst journalist Robert Shaw wrote that the film got "a full tide of insensate fury" from Hearst papers, "then it ebbed suddenly. With one brain cell working, the chief realized that such hysterical barking by the trained seals would attract too much attention to the picture. But to this day the name of Orson Welles is on the official son-of-a-bitch list of every Hearst newspaper".

Despite Hearst's attempts to destroy the film, since 1941 references to his life and career have usually included a reference to Citizen Kane, such as the headline 'Son of Citizen Kane Dies' for the obituary of Hearst's son. In 2012, the Hearst estate agreed to screen the film at Hearst Castle in San Simeon, breaking Hearst's ban on the film.
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