Gangnam Style
Background and release

"Gangnam Style" is a South Korean neologism that refers to a lifestyle associated with the Gangnam region of Seoul, where people are trendy and hip, and exude a certain supposed class. The term was defined in Time ' s weekly vocabulary list as "a manner associated with lavish lifestyles in Seoul's Gangnam district". Psy likened Gangnam to Beverly Hills, California, and said in an interview that he intended the title as a joke, claiming that he has "Gangnam Style" when everything about the song, dance, looks, and music video is far from high class:

People who are actually from Gangnam never proclaim that they are—it's only the posers and wannabes that put on these airs and say that they are "Gangnam Style"—so this song is actually poking fun at those kinds of people who are trying very hard to be something that they're not.

The song talks about "the perfect girlfriend who knows when to be refined and when to get wild." The song's refrain "오빤 강남 스타일 (Oppan Gangnam style)" has been translated as "Big brother is Gangnam style," with Psy referring to himself. During an interview with The New York Times, Psy revealed that South Korean fans have high expectations about his dancing, so he felt a lot of pressure. In order to keep up with those expectations, he studied hard to find something new and stayed up late for about 30 nights to come up with the "Gangnam Style" dance. Along the way, he had tested various "cheesy" animal-inspired dance moves with his choreographer Lee Ju-sun, including panda and kangaroo moves, before settling for the horse trot, which involves pretending to ride a horse, alternately holding the reins and spinning a lasso, and moving into a legs-shuffling side gallop.

During an interview with Reuters, Psy said that "Gangnam Style" was originally produced only for local K-pop fans. On July 11, 2012, Psy and his music label YG Entertainment started releasing several promotional teasers for "Gangnam Style" to their subscribers on YouTube. On July 15, 2012, the full music video of "Gangnam Style" was uploaded onto YouTube and was immediately a sensation, receiving about 500,000 views on its first day. However, at the time of its release in Germany, a dispute between YouTube and the GEMA (the country's performance rights organization) regarding copyright issues led to thousands of music videos including "Gangnam Style" being blocked in the country. The music video, along with other music videos from GEMA-protected artists released on YouTube, were unblocked in Germany on October 31, 2016, after YouTube reached an agreement with GEMA on copyrights and royalties.

According to the news agency Agence France-Presse, the success of "Gangnam Style" could be considered as part of the Korean Wave, a term coined by Chinese journalists to refer to the significant increase in the popularity of South Korean entertainment and culture since the late 1990s.

Korean popular music (K-pop), considered by some to be the most important aspect of the Korean Wave, is a music genre that relies on cultural technology to adapt to the tastes of foreign audiences and has now grown into a popular subculture among teenagers and young adults in many places around the world. Although it has spread to the Middle East, Eastern Europe, and parts of South America, its reception in the Western world was initially lukewarm. However, booming social media networks such as YouTube, Facebook, and Twitter made it easier for K-pop musicians to reach a wider audience in the West, and the song and video soon became a global phenomenon.
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