Ukiyo-e
Emergence of ukiyo-e (late 17th – early 18th centuries)

The earliest ukiyo-e artists came from the world of Japanese painting. Yamato-e painting of the 17th century had developed a style of outlined forms which allowed inks to be dripped on a wet surface and spread out towards the outlines—this outlining of forms was to become the dominant style of ukiyo-e.

Around 1661, painted hanging scrolls known as Portraits of Kanbun Beauties gained popularity. The paintings of the Kanbun era (1661–1673), most of which are anonymous, marked the beginnings of ukiyo-e as an independent school. The paintings of Iwasa Matabei (1578–1650) have a great affinity with ukiyo-e paintings. Scholars disagree whether Matabei's work itself is ukiyo-e; assertions that he was the genre's founder are especially common amongst Japanese researchers. At times Matabei has been credited as the artist of the unsigned Hikone screen, a byōbu folding screen that may be one of the earliest surviving ukiyo-e works. The screen is in a refined Kanō style and depicts contemporary life, rather than the prescribed subjects of the painterly schools.

In response to the increasing demand for ukiyo-e works, Hishikawa Moronobu (1618–1694) produced the first ukiyo-e woodblock prints. By 1672, Moronobu's success was such that he began to sign his work—the first of the book illustrators to do so. He was a prolific illustrator who worked in a wide variety of genres, and developed an influential style of portraying female beauties. Most significantly, he began to produce illustrations, not just for books, but as single-sheet images, which could stand alone or be used as part of a series. The Hishikawa school attracted a large number of followers, as well as imitators such as Sugimura Jihei, and signalled the beginning of the popularization of a new artform.

Torii Kiyonobu I and Kaigetsudō Ando became prominent emulators of Moronobu's style following the master's death, though neither was a member of the Hishikawa school. Both discarded background detail in favour of focus on the human figure—kabuki actors in the yakusha-e of Kiyonobu and the Torii school that followed him, and courtesans in the bijin-ga of Ando and his Kaigetsudō school. Ando and his followers produced a stereotyped female image whose design and pose lent itself to effective mass production, and its popularity created a demand for paintings that other artists and schools took advantage of. The Kaigetsudō school and its popular "Kaigetsudō beauty" ended after Ando's exile over his role in the Ejima-Ikushima scandal of 1714.

Kyoto native Nishikawa Sukenobu (1671–1750) painted technically refined pictures of courtesans. Considered a master of erotic portraits, he was the subject of a government ban in 1722, though it is believed he continued to create works that circulated under different names. Sukenobu spent most of his career in Edo, and his influence was considerable in both the Kantō and Kansai regions. The paintings of Miyagawa Chōshun (1683–1752) portrayed early 18th-century life in delicate colours. Chōshun made no prints. The Miyagawa school he founded in the early-18th century specialized in romantic paintings in a style more refined in line and colour than the Kaigetsudō school. Chōshun allowed greater expressive freedom in his adherents, a group that later included Hokusai.
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