Margarine
Post-WWII

During the Second World War and immediate post-war years amid rationing in the United Kingdom, only two types of margarine were available: a premium brand and a budget brand with whale oil being used in its manufacture. With the end of rationing in 1955, the market was opened to the forces of supply and demand, and brand marketing became prevalent. The competition among the major producers was given further impetus with the beginning of commercial television advertising in 1955 and, throughout the 1950s and 1960s, competing companies vied with each other to produce the margarine that tasted most like butter.
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