Jesse Owens
Life after the Olympics

Owens was quoted saying the secret behind his success was, "I let my feet spend as little time on the ground as possible. From the air, fast down, and from the ground, fast up."

After the games had ended, the entire Olympic team was invited to compete in Sweden. Owens decided to capitalize on his success by returning to the United States to take up some of the more lucrative endorsement offers. United States athletic officials were furious and withdrew his amateur status, which immediately ended his career. Owens was angry and stated that "A fellow desires something for himself." Owens argued that the racial discrimination he had faced throughout his athletic career, such as not being eligible for scholarships in college and therefore being unable to take classes between training and working to pay his way, meant he had to give up on amateur athletics in pursuit of financial gain elsewhere.

Following the 1936 Olympics where Owens won four gold medals, racism back home led to difficulty earning a living despite his international acclaim. Owens struggled to find work and took on menial jobs as a gas station attendant, playground janitor, and manager of a dry cleaning firm and at times resorted to racing against motorbikes, cars, trucks and horses for a cash prize.

People say it was degrading for an Olympic champion to run against a horse, but what was I supposed to do? I had four gold medals, but you can't eat four gold medals.

Owens was prohibited from making appearances at amateur sporting events to bolster his profile, and he found out that the commercial offers had all but disappeared. In 1937, he briefly toured with a twelve-piece jazz band under contract with Consolidated Artists but found it unfulfilling. He also made appearances at baseball games and other events.

Owens was involved politically and lent his support to the Republican Party and Alf Landon in the 1936 United States Presidential Election, saying that Adolf Hitler congratulated him but that he was snubbed by President Franklin Roosevelt after winning a gold medal. In 1942, Willis Ward —a friend and former competitor from the University of Michigan —who was then working at Ford Motor Company as Assistant Personnel Director, invited Owens to Detroit. Ward worked for the Ford Motor Company's "ad hoc civil rights division, serving as the liaison between black and white workers" and was an advocate for African American employees in the personnel department. Owens wound up replacing him, and remained with Ford until 1946. In the late 1940s, Owens moved his family to Chicago and opened his own public relations agency.

In 1946, Owens joined Abe Saperstein in the formation of the West Coast Negro Baseball League, a new Negro baseball league; Owens was Vice-President and the owner of the Portland (Oregon) Rosebuds franchise. He toured with the Rosebuds, sometimes entertaining the audience in between doubleheader games by competing in races against horses. The WCBA disbanded after only two months.

Owens helped promote the exploitation film Mom and Dad in African American neighborhoods. He tried to make a living as a sports promoter, essentially an entertainer. He would give local sprinters a ten- or twenty-yard start and beat them in the 100-yd (91-m) dash. He also challenged and defeated racehorses; as he revealed later, the trick was to race a high-strung Thoroughbred that would be frightened by the starter's shotgun and give him a bad jump. On the lack of opportunities, Owens added, "There was no television, no big advertising, no endorsements then. Not for a black man, anyway."

He traveled to Rome for the 1960 Summer Olympics, where he met the 1960 100 meters champion Armin Hary of Germany, who had defeated American Dave Sime in a photo finish.

In 1965, Owens was hired as a running instructor for spring training for the New York Mets.

Owens ran a dry cleaning business and worked as a gas station attendant to earn a living, but he eventually filed for bankruptcy. In 1966, he was successfully prosecuted for tax evasion. At rock bottom, he was aided in beginning his rehabilitation. Republican President Dwight D. Eisenhower enlisted Owens as a goodwill ambassador in 1955 and sent the world-renowned track star to India, the Philippines, and Malaya to promote physical exercise as well as tout the cause of American freedom and economic opportunity in the developing world. He would continue his goodwill tours in the 1960s and 1970s. Although he lost his patronage job with the Illinois Youth Commission in 1960, Owens continued his product endorsement work for such corporations as Quaker Oats, Sears and Roebuck, and Johnson & Johnson. Owens traveled the world and spoke to companies such as the Ford Motor Company and stakeholders such as the United States Olympic Committee. In 1972, he and his wife retired to Arizona.

Owens initially refused to support the black power salute by African-American sprinters Tommie Smith and John Carlos at the 1968 Summer Olympics. He told them:

The black fist is a meaningless symbol. When you open it, you have nothing but fingers—weak, empty fingers. The only time the black fist has significance is when there's money inside. There's where the power lies.

Four years later in his 1972 book I Have Changed, he revised his opinion:

I realized now that militancy in the best sense of the word was the only answer where the black man was concerned, that any black man who wasn't a militant in 1970 was either blind or a coward.

Owens traveled to Munich for the 1972 Summer Olympics as a special guest of the West German government, meeting West German Chancellor Willy Brandt and former boxer Max Schmeling.

A few months before his death, Owens had unsuccessfully tried to convince President Jimmy Carter to withdraw his demand that the United States boycott the 1980 Moscow Olympics in protest of the Soviet invasion of Afghanistan. He argued that the Olympic ideal was supposed to be observed as a time-out from war and that it was above politics.
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