Sachin Tendulkar
Business interests

Tendulkar's popularity has led him to be a pioneer in India on cricket business dealings. In 1995, he signed a record sports management deal with WorldTel, the value of the deal being ₹ 300 million (US$3.6 million) over five years. In 2001, he re-signed with WorldTel in 2001 with a five-year, ₹ 800 million (US$9.6 million) contract. In 2006, Tendulkar's marketing rights were sold to Saatchi and Saatchi through a three-year, ₹ 1.8 billion (US$22 million) contract. He started Sachin Ramesh Tendulkar Sports Management Pvt Ltd, a sports management organisation. It manages all social and commercial work of Tendulkar.

Tendulkar has opened two restaurants, Tendulkar's (Colaba, Mumbai) and Sachin's (Mulund, Mumbai). Tendulkar owns these restaurants in partnership with Sanjay Narang of Mars Restaurants.

In 2013, Tendulkar was listed in the 51st position on Forbes' list of world's highest-paid athletes, with his total earnings estimated to be US$22 million. In October 2013, the net worth of Tendulkar was estimated at US$160 million by Wealth-X, making him India's wealthiest cricket player.

Until 2017, Tendulkar co-owned the Kerala Blasters FC in Indian Super League Football in association with Prasad V. Potluri 's PVP Ventures. The team was named for Tendulkar's nickname, "Master Blaster". In 2016, Tendulkar became co-owner of the Bengaluru Blasters badminton team, which participates in the Premier Badminton League.

In October 2021, Tendulkar was named in the Pandora Papers leak. His representatives stated that Tendulkar's investments have been legitimate and fully taxed.
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