UNICEF
Promotion and fundraising

In the United States, Nepal and some other countries, UNICEF is known for its "Trick-Or-Treat for UNICEF" program in which children collect money for UNICEF from the houses they trick-or-treat on Halloween night, sometimes instead of candy. The program was discontinued in Canada in 2006.

UNICEF is present in 191 countries and territories around the world, but not involved in nine others (Bahamas, Brunei, Cyprus, Latvia, Liechtenstein, Malta, Mauritius, Monaco, Singapore, and Taiwan).

Many people in developed countries first hear about UNICEF's work through the activities of one of the 36 national committees for UNICEF. These non-governmental organizations (NGOs) are primarily responsible for fundraising, selling UNICEF greeting cards and products, creating private and public partnerships, advocating for children's rights, and providing other support. The US Fund for UNICEF is the oldest of the national committees, founded in 1946.

On 19 April 2007, Grand Duchess Maria Teresa of Luxembourg was appointed UNICEF Eminent Advocate for Children, in which role she has visited Brazil (2007), China (2008), and Burundi (2009).

In 2009, the British retailer Tesco used "Change for Good" as advertising, which is trademarked by UNICEF for charity usage but not for commercial or retail use. This prompted the agency to say, "it is the first time in Unicef's history that a commercial entity has purposely set out to capitalize on one of our campaigns and subsequently damage an income stream which several of our programs for children are dependent on". They went on to call on the public "who have children's welfare at heart, to consider carefully who they support when making consumer choices". "Change for Good" is also supported by Australian airline Qantas, relying on passengers to fundraise via a given envelope since 1991, and has raised over $36 million, with over 19,500 kg of coins every year. Frequent flyers can also redeem their mile points to donate. Norman Gillespie, UNICEF Australia's chief executive, said "If every Qantas passenger traveling domestically gave us just a few of their forgotten coins each time they traveled it would make little difference to their day, but a world of difference in saving children's lives."
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