Search engine optimization
International markets and SEO

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. Google has maintained dominant market share in most regions, with varying percentages by market. In markets outside the United States, Google's share is often larger, and data showed Google was the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. As of March 2024, Google still had a significant market share of 89.85% in Germany. As of March 2024, Google's market share in the UK was 93.61%.
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