Chengdu
Rural tourism: Nong Jia Le

Chengdu claims to have first practiced the modern business model of 'Nong Jia Le' (Happy Rural Homes). It refers to the practice of suburban and rural residents converting their houses into restaurants, hotels and entertainment spaces in order to attract city dwellers.

Nong Jia Le features different styles and price levels and have been thriving around Chengdu. They provide gateways for city dwellers to escape the city, offer delicious and affordable home-made dishes, and provide mahjong facilities.
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