North Island
Culture and identity

At the 2023 census, 63.1% of North Islanders identified as European (Pākehā), 19.8% as Māori, 10.6% as Pacific peoples, 19.3% as Asian, 1.9% as Middle Eastern/Latin American/African, and 1.1% as other ethnicities. Percentages add to more than 100% as people can identify with more than one ethnicity.

Māori form the majority in three districts of the North Island: Kawerau (63.2%), Ōpōtiki (66.2%) and Wairoa (68.5%). Europeans formed the plurality in the Auckland region (49.8%) and are the majority in the remaining 39 districts.

The proportion of North Islanders born overseas at the 2018 census were 29.3%. The most common foreign countries of birth were England (15.4% of overseas-born residents), Mainland China (11.3%), India (10.1%), South Africa (5.9%), Australia (5.5%) and Samoa (5.3%).
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