Les Demoiselles d'Avignon
Public view and title

From 16 to 31 July 1916 Les Demoiselles was exhibited to the public for the first time at the Salon d'Antin, an exhibition organized by André Salmon titled L'Art moderne en France. The exhibition space at 26 rue d'Antin was lent by the famous couturier and art collector Paul Poiret. The larger Salon d'Automne and Salon des Indépendants had been closed due to World War I, making this the only Cubists' exhibition in France since 1914. On 23 July 1916 a review was published in Le Cri de Paris:

The Cubists are not waiting for the war to end to recommence hostilities against good sense. They are exhibiting at the Galerie Poiret naked women whose scattered parts are represented in all four corners of the canvas: here an eye, there an ear, over there a hand, a foot on top, a mouth below. M. Picasso, their leader, is possibly the least disheveled of the lot. He has painted, or rather daubed, five women who are, if the truth be told, all hacked up, and yet their limbs somehow manage to hold together. They have, moreover, piggish faces with eyes wandering negligently above their ears. An enthusiastic art-lover offered the artist 20,000 francs for this masterpiece. M. Picasso wanted more. The art-lover did not insist.

Picasso referred to his only entry at the Salon d'Antin as his Brothel painting calling it Le Bordel d'Avignon but André Salmon who had originally labeled the work, Le Bordel Philosophique, retitled it Les Demoiselles d'Avignon so as to lessen its scandalous impact on the public. Picasso never liked the title, however, preferring "las chicas de Avignon", but Salmon's title stuck. Leo Steinberg labels his essays on the painting after its original title. According to Suzanne Preston Blier, the word bordel in the painting's title, rather than evoking a house of prostitution (une maison close) instead more accurately references in French a complex situation or mess. This painting, Blier says, explores not prostitution per se, but instead sex and motherhood more generally, along with the complexities of evolution in the colonial multi-racial world. The name Avignon, scholars argue, not only references the street where Picasso once bought his paint supplies (which had a few brothels), but also the home of Max Jacob's grandmother, whom Picasso jocularly identifies as one of the painting's diverse modern day subjects.

The only other time the painting might have been exhibited to the public prior to a 1937 showing in New York was in 1918, in an exhibition dedicated to Picasso and Matisse at Galerie Paul Guillaume in Paris, though very little information exists about this exhibition or the presence (if at all) of Les Demoiselles.

Afterwards, the painting was rolled up and remained with Picasso until 1924 when, with urging and help from Breton and Louis Aragon (1897–1982), he sold it to designer Jacques Doucet (1853–1929), for 25,000 francs.

Between September 1984 and January 1985, Les Demoiselles was displayed in an exhibition entitled "Primitivism" in 20th Century Art: Affinity of the Tribal and the Modern at the Museum of Modern Art in New York City. The exhibition displayed modern pieces by artists such as Henri Matisse, Paul Gauguin and Pablo Picasso alongside artifacts from tribal groups from Africa, Oceania and North America in order to reveal how modern artists have interpreted tribal art. The display of this painting among African tribal masks was intended to correlate the masks as the inspiration for the features Picasso painted on the women in Les Demoiselles.

The exhibition's catalogue states that the pejorative ethnographic and political connotations of ‘primitivism’ were not the lens of the exhibition’s curation. Nevertheless, the exhibition was controversial, as some critics believed it exemplified western intrigue with the ‘different’ and the harmful notion that Western culture is the modern and ‘ideal’ future. The museum's attempt to remove the implication of the title's vocabulary was critiqued as false innocence by critics who said the exhibition framed tribal culture as foreign and 'different' symbolism and treated tribal objects solely a part of history whose only modern purpose is to serve artistic interpretation.
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