Counterinsurgency
Public diplomacy

In General David Petraeus ' Counterinsurgency Field Manual, one of the many tactics described to help win in counterinsurgency warfare involves the use of public diplomacy through military means. Counterinsurgency is effective when it is integrated "into a comprehensive strategy employing all instruments of national power," including public diplomacy. The goal of COIN operations is to render the insurgents as ineffective and non-influential, by having strong and secure relations with the population of the host nation.

An understanding of the host nation and the environment that the COIN operations will take place in is essential. Public diplomacy in COIN warfare is only effective when there is a clear understanding of the culture and population at hand. One of the largest factors needed for defeating an insurgency involves understanding the populace, how they interact with the insurgents, how they interact with non-government organizations in the area, and how they view the counterinsurgency operations themselves.

Ethics is a common public diplomacy aspect that is emphasized in COIN warfare. Insurgents win their war by attacking internal will and the international opposition. To combat these tactics, the counterinsurgency operations need to treat their prisoners and detainees humanely and according to American values and principles. By doing this, COIN operations show the host nation's population that they can be trusted and that they are concerned about the well-being of the population to be successful in warfare.

A population that expects the incumbent government to deliver public goods, services, and security frequently supports the counterinsurgency, and a major event that increases popular expectations of future public goods and service delivery can trigger a shift in public attitudes away from the insurgency and toward the counterinsurgency. "Political, social, and economic programs are usually more valuable than conventional military operations in addressing the root causes of the conflict and undermining the insurgency." These programs are essential in order to gain the support of the population. These programs are designed to make the local population feel secure, safe, and more aligned with the counterinsurgency efforts; this enables the citizens of the host nation to trust the goals and purposes of the counterinsurgency efforts, as opposed to the insurgents'. A counterinsurgency is a battle of ideas and the implementation and integration of these programs is important for success. Social, political and economic programs should be coordinated and administered by the host nation's leaders, as well. Successful COIN warfare allows the population to see that the counterinsurgency efforts are including the host nation in their re-building programs. The war is fought among the people and for the people between the insurgents and the counterinsurgents.

A counterinsurgency is won by utilizing strategic communications and information operations successfully. A counterinsurgency is a competition of ideas, ideologies, and socio-political movements. In order to combat insurgent ideologies one must understand the values and characteristics of the ideology or religion. Additionally, counterinsurgency efforts need to understand the culture of which the insurgency resides, in order to strategically launch information and communication operations against the insurgent ideology or religion. Counterinsurgency information operatives need to also identify key audiences, communicators, and public leaders to know whom to influence and reach out to with their information.
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