Facebook
Economy

Economists have noted that Facebook offers many non-rivalrous services that benefit as many users as are interested without forcing users to compete with each other. By contrast, most goods are available to a limited number of users. E.g., if one user buys a phone, no other user can buy that phone. Three areas add the most economic impact: platform competition, the market place and user behavior data.

Facebook began to reduce its carbon impact after Greenpeace attacked it for its long-term reliance on coal and resulting carbon footprint. In 2021 Facebook announced that their global operations are supported by 100 percent renewable energy and they have reached net zero emissions, a goal set in 2018.

Facebook provides a development platform for many social gaming, communication, feedback, review, and other applications related to online activities. This platform spawned many businesses and added thousands of jobs to the global economy. Zynga Inc., a leader in social gaming, is an example of such a business. An econometric analysis found that Facebook's app development platform added more than 182,000 jobs in the U.S. economy in 2011. The total economic value of the added employment was about $12 billion ($ 16.3 billion in 2023 dollars).
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