Robert Walpole
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Walpole secured the support of the people and of the House of Commons with a policy of avoiding war. He used his influence to prevent George II from entering the War of the Polish Succession in 1733, because it was a dispute between the Bourbons and the Habsburgs. He boasted, "There are 50,000 men slain in Europe this year, and not one Englishman." By avoiding wars, Walpole could lower taxes. He reduced the national debt with a sinking fund, and by negotiating lower interest rates. He reduced the land tax from four shillings in 1721, to 3s in 1728, 2s in 1731 and finally to only 1s in 1732. His long-term goal was to replace the land tax, which was paid by the local gentry, with excise and customs taxes, which were paid by merchants and ultimately by consumers. Walpole joked that the landed gentry resembled hogs, which squealed loudly whenever anyone laid hands on them. By contrast, he said, merchants were like sheep, and yielded their wool without complaint. The joke backfired in 1733 when he was defeated in a major battle to impose excise taxes on wine and tobacco. To reduce the threat of smuggling, the tax was to be collected not at ports but at warehouses. This new proposal, however, was extremely unpopular and aroused the opposition of the nation's merchants. Walpole agreed to withdraw the bill before Parliament voted on it, but he dismissed the politicians who had dared to oppose it in the first place. Thus, Walpole lost a considerable element of his Whig Party to the Opposition.

After the general elections of 1734, Walpole's supporters still formed a majority in the House of Commons although they were less numerous than before. He maintained both his parliamentary supremacy and his popularity in Norfolk, his home county. In May 1734, he presented a new silver mace "weighing 168 ounces, gilt, and finely exchased, to the city of Norwich – on the cup part of it are Sir Robert's arms, and the arms of the city; it was first carried before Mayor Philip Meadows Esq. on the 29th of May". However, despite these great occasions, Walpole's broader popularity had begun to wane. In 1736 an increase in the tax on gin inspired riots in London. The even more serious Porteous riots broke out in Edinburgh after the King pardoned a captain of the guard (John Porteous) who had commanded his troops to shoot a group of protesters. Though these events diminished Walpole's popularity, they failed to shake his majority in Parliament. Walpole's domination over the House of Commons was highlighted by the ease with which he secured the rejection of Sir John Barnard's plan to reduce the interest on the national debt. Walpole was also able to persuade Parliament to pass the Licensing Act of 1737 under which London theatres were regulated. The Act revealed a disdain for Swift, Pope, Fielding, and other literary figures who had attacked his government in their works.

While the " country party " attacked Walpole relentlessly, he subsidised writers and lesser-known journalists such as William Arnall and Bishop Benjamin Hoadly as well as two men he named to the role of poet laureate, Laurence Eusden and Colley Cibber. They defended Walpole from the charge of evil political corruption by arguing that corruption is the universal human condition. Furthermore, they argued, political divisiveness was also universal and inevitable because of selfish passions that were integral to human nature. Arnall argued that government must be strong enough to control conflict, and in that regard, Walpole was quite successful. This style of "court" political rhetoric continued through the 18th century.
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