Assassination of Archduke Franz Ferdinand
Fatal shooting

After learning that the first assassination attempt had been unsuccessful, Princip thought about a position to assassinate the Archduke on his return journey, and decided to move to a position in front of a nearby food shop (Schiller's delicatessen), near the Latin Bridge. At this point, the first and second cars of the Archduke's motorcade suddenly turned right into a side street, leaving the Appel Quay. When the Archduke's driver followed their route, Governor Potiorek, who was sharing the third vehicle with the Imperial couple, called out to the driver to stop as he was going the wrong way. The driver applied the brakes, and when he attempted to put the car into reverse gear he accidentally stalled the engine close to where Princip was standing. The assassin stepped up to the footboard of the car, and shot Franz Ferdinand and Sophie at point-blank range using a Belgian -made Fabrique Nationale model 1910.380 caliber pistol. Pistol serial numbers 19074, 19075, 19120 and 19126 were supplied to the assassins; Princip used #19074. According to Albertini, "the first bullet wounded the Archduke in the jugular vein, the second inflicted an abdominal wound on the Duchess." Princip tried to shoot himself, but was immediately seized and arrested. At his sentencing, Princip stated that his intention had been to kill Governor Potiorek, rather than Sophie.

After being shot, Sophie immediately fell unconscious and collapsed onto Franz Ferdinand's legs. The Archduke, too, lost consciousness while being driven to the Governor's residence for medical treatment. As reported by Count Harrach, Franz Ferdinand's last words were "Sophie, Sophie! Don't die! Live for our children!" followed by six or seven utterances of "It is nothing," in response to Harrach's inquiry as to Franz Ferdinand's injury. These utterances were followed by a violent choking sound caused by hemorrhage. The imperial couple were dead by 11:30 a.m on 28 June 1914; Sophie was dead on arrival at the Governor's residence, and Franz Ferdinand died 10 minutes later.

There is a myth which states that Princip had eaten a sandwich at Schiller's delicatessen just prior to the shooting, but there are no primary sources from the time which mention this. This myth likely originated from the 2001 novel Twelve Fingers, which presents a fictionalized version of the events of the assassination that includes the sandwich.
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