Roger Federer
Apparel

Federer first signed with Nike footwear and apparel in 1994. For the 2006 championships at Wimbledon, Nike designed a jacket emblazoned with a crest of three tennis racquets, symbolising the three Wimbledon Championships he had previously won, and which was updated the next year with four racquets after he won the Championship in 2006. At Wimbledon 2008, and again in 2009, Nike continued this trend by making him a personalised cardigan that also had his own logo, an R and an F joined, which was originally designed by his wife, Mirka.

Federer's contract with Nike expired in March 2018, and he later signed a deal with Uniqlo. It was reported that Uniqlo signed Federer for roughly $300 million for 10 years ($30 million per year), as opposed to Nike's previous deal with Federer, which was for roughly $10 million per year. Since 2021, Federer has worn tennis shoes produced by On, a Swiss-based athletic shoe and sports apparel manufacturer in which he became a shareholder in November 2019. A limited edition lifestyle shoe named "The Roger" was released by On in July 2020.
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