Holi
Holi-inspired events

A number of Holi-inspired social events have also surfaced, particularly in Europe and the United States, often organised by companies as for-profit or charity events with paid admission, and with varying scheduling that does not coincide with the actual Holi festival. These have included Holi-inspired music festivals such as the Festival Of Colours Tour and Holi One (which feature timed throws of Holi powder), and 5K run franchises such as The Color Run, Holi Run and Color Me Rad, in which participants are doused with the powder at per-kilometre checkpoints. The BiH Color Festival is a Holi-inspired electronic music festival held annually in Brčko, Bosnia and Herzegovina. In recent years, schools across Australia have also adopted Holi inspired fund raising activities which leverage fundraising platforms such as Australian Fundraising, School Fun Run, Colour Frenzy and Go Raise It Australia to conduct such events. New Zealand schools have also followed the trend with holi powder Colour Run fundraisers run by local company Go Raise It NZ.

There have been concerns that these events appropriate and trivialise aspects of Holi for commercial gain—downplaying or completely ignoring the cultural and spiritual roots of the celebration. Organisers of these events have argued that the costs are to cover various key aspects of their events, such as safe colour powders, safety and security, and entertainment.
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