Encyclopædia Britannica
1974–1994

In the fourth era (1974–1994), the Britannica introduced its 15th edition, which was reorganized into three parts: the Micropædia, the Macropædia, and the Propædia. Under Mortimer J. Adler (member of the Board of Editors of Encyclopædia Britannica since its inception in 1949, and its chair from 1974; director of editorial planning for the 15th edition of Britannica from 1965), the Britannica sought not only to be a good reference work and educational tool, but to systematize all human knowledge. The absence of a separate index and the grouping of articles into parallel encyclopaedias (the Micro- and Macropædia) provoked a "firestorm of criticism" of the initial 15th edition. In response, the 15th edition was completely reorganized and indexed for a re-release in 1985. This second version of the 15th edition continued to be published and revised through the release of the 2010 print version. The official title of the 15th edition is the New Encyclopædia Britannica, although it has also been promoted as Britannica 3.

On 9 March 1976 the US Federal Trade Commission entered an opinion and order enjoining Encyclopædia Britannica, Inc. from using: a) deceptive advertising practices in recruiting sales agents and obtaining sales leads, and b) deceptive sales practices in the door-to-door presentations of its sales agents.
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