Social control
Reward and punishment

Informal controls reward or punish acceptable or unacceptable behavior (i.e., deviance) and are varied from individual to individual, group to group, and society to society. For example, at a Women's Institute meeting, a disapproving look might convey the message that it is inappropriate to flirt with the minister. In a criminal gang, on the other hand, a stronger sanction applies in the case of someone threatening to inform to the police of illegal activity.

Social control by use of reward is known as positive reinforcement. In society and the laws and regulations implemented by the government tend to focus on punishment or the enforcing negative sanctions to act as a deterrent as means of social control.
language:response_language[German]