History of the World Wide Web
Commercialization, dot-com boom and bust, aftermath

During the dot-com boom, many companies vied to create a dominant web portal in the belief that such a website would best be able to attract a large audience that in turn would attract online advertising revenue. While most of these portals offered a search engine, they were not interested in encouraging users to find other websites and leave the portal and instead concentrated on "sticky" content. In contrast, Google was a stripped-down search engine that delivered superior results. It was a hit with users who switched from portals to Google. Furthermore, with AdWords, Google had an effective business model.
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