Johan Cruyff
Unofficial advisor to Barcelona president Joan Laporta

Later in his reign as Barcelona manager, Cruyff suffered a heart attack and was advised to quit coaching by his doctors. He left in 1996, and never took another top job, but his influence did not end there. Though he vowed never to coach again, he remained a vocal football critic and analyst. Cruyff's open support helped candidate Joan Laporta to victory in Barcelona's presidential elections. He continued to be an adviser for him, although he held no official post at Barcelona. Back in an advisory capacity alongside Joan Laporta, he recommended the appointment of Frank Rijkaard in 2003. Again Barca was successful, winning back-to-back league titles and another Champions League crown in 2006.

After two relatively disappointing campaigns, Laporta survived a censure motion and an overhaul was needed. In summer 2008, Rijkaard left the club and even though José Mourinho was pushing for the job at Camp Nou, Cruyff chose Pep Guardiola. Many were quick to point to Guardiola's lack of coaching experience, but Cruyff said, "The biggest test for a coach at a team like Barça is the strength to make decisions and the ability to talk to the press, because they don't help and you have to manage that. After that, it's easy for those who know football. But there aren't many who know."

On 26 March 2010, Cruyff was named honorary president of Barcelona in recognition of his contributions to the club as both a player and manager. In July 2010, however, he was stripped of this title by new president Sandro Rosell.
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