Coca-Cola
Logo design

The Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The writing style used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.

Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.

Coca-Cola came under scrutiny in Egypt in 1951 because of a conspiracy theory that the Coca-Cola logo, when reflected in a mirror, spells out "No Mohammed no Mecca " in Arabic.
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