History of public relations
Early campaigns

In the 1930s, the National Association of Manufacturers was one of the first to create a major campaign promoting capitalism and pro-business viewpoints. It lobbied against unions, The New Deal and the 8-hour work-day. NAM tried mostly unsuccessfully to convince the public that the interests of the public were aligned with corporate interests and to create an association between commerce and democratic principles. During the Second World War, Coca-Cola promised that "every man in uniform gets a bottle of Coca-Cola for five cents, wherever he is and whatever it costs the company." The company persuaded politicians that it was crucial to the war-effort and was exempted from sugar rationing. During the European Recovery Program PR became more established in Europe as US-based companies with PR departments created European subsidiaries.
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