information:classification
Modus operandi

Throughout the job, Bernays concealed the fact that he was working for the American Tobacco Company, and succeeded in keeping his own name out of the affair as well. Staff were instructed never to mention his name. Third parties were used, and various notable people received payments to promote smoking publicly as if on their own initiative. Decades later, however, Bernays boasted about his role.

Bernays did not smoke cigarettes himself, and persistently tried to induce his wife Doris to quit.