linguistic:paraphrasing, structural:summarization
Versus elitism and pluralism

Stanley noted that rather than being restricted purely to populists, appeals to "the people" had become "an unavoidable aspect of modern political practice", with elections and referendums predicated on the notion that "the people" decide the outcome. Thus, a critique of the ideational definition of populism is that it becomes too broad and can potentially apply to all political actors and movements. Responding to this critique, Mudde and Rovira Kaltwasser argued that the ideational definition did allow for a "non-populism" in the form of both elitism and pluralism.

Elitists share the populist binary division but reverse the associations. Whereas populists regard the elites as bad and the common people as good, elitists view "the people" as being vulgar, immoral, and dangerous and "the elites" as being morally, culturally, and intellectually superior. Elitists want politics to be largely or entirely an elite affair; some—such as Spain's Francisco Franco and Chile's Augusto Pinochet —reject democracy altogether, while others—like Spain's José Ortega y Gasset and Austria's Joseph Schumpeter —support a limited model of democracy.

Pluralism differs from both elitism and populism by rejecting any dualist framework, instead viewing society as a broad array of overlapping social groups, each with their own ideas and interests. Pluralists argue that political power should not be held by any single group—whether defined by their gender, ethnicity, economic status, or political party membership—and should instead be distributed. Pluralists encourage governance through compromise and consensus in order to reflect the interests of as many of these groups as possible. Unlike populists, pluralists do not believe that such a thing as a "general will" exists. Some politicians do not seek to demonise a social elite; for many conservatives for example, the social elite are regarded as the bulwark of the traditional social order, while for some liberals, the social elite are perceived as an enlightened legislative and administrative cadre.