structural:expansion, linguistic:paraphrasing
Image and fashion

For many artists and bands, visual imagery plays a large role in heavy metal. In addition to its sound and lyrics, a heavy metal band's image is expressed in album cover art, logos, stage sets, clothing, design of instruments and music videos.

Down-the-back long hair is the "most crucial distinguishing feature of metal fashion". Originally adopted from the hippie subculture, by the 1980s and 1990s, heavy metal hair "symbolised the hate, angst and disenchantment of a generation that seemingly never felt at home", according to journalist Nader Rahman. Long hair gave members of the metal community "the power they needed to rebel against nothing in general".

The classic uniform of heavy metal fans consists of light-colored, ripped, frayed or torn blue jeans, black T-shirts, boots, and black leather or denim jackets. Deena Weinstein wrote, "T-shirts are generally emblazoned with the logos or other visual representations of favorite metal bands." In the 1980s, a range of sources – from punk rock and goth music to horror films – influenced metal fashion. Many metal performers of the 1970s and 1980s used radically shaped and brightly colored instruments to enhance their stage appearance.

Fashion and personal style was especially important for glam metal bands of the era. Performers typically wore long, dyed, hairspray-teased hair (hence the nickname "hair metal"); makeup such as lipstick and eyeliner; gaudy clothing, including leopard-skin-printed shirts or vests and tight denim, leather or spandex pants; and accessories such as headbands and jewelry. Pioneered by the heavy metal act X Japan in the late 1980s, bands in the Japanese movement known as visual kei, which includes many non-metal groups, emphasize elaborate costumes, hair and makeup.