structural:reformatting
Television

MGM sold CBS the rights to televise the film for $225,000 (equivalent to $ 1.93 million in 2023) per broadcast. It was first shown on television on November 3, 1956, as the last installment of the Ford Star Jubilee. It was a ratings success, with a Nielsen rating of 33.9 and an audience share of 53%.

It was repeated on December 13, 1959, and gained an even larger television audience, with a Nielsen rating of 36.5 and an audience share of 58%. It became an annual television tradition.

The UK television premiere was on December 25, 1975, on BBC-1. The estimated UK television audience was 20 million.