quality:corruption
Winter Olympics

Gretzky was executive director of the Canadian men's hockey team at the 2002 Winter Olympics in Salt Lake City, Utah. On February 18, he lashed out at the media at a press conference, frustrated with media and fan comments regarding his team's uninspiring 1–1–1 start. His temper boiled over after Canada's 3–3 draw versus the Czech Republic, as he launched a tirade against the perceived negative reputation of Team Canada amongst other national squads, and called rumours of dissent in the dressing room the result of "American propaganda". "They're loving us not doing well", he said, referring to American hockey fans. American fans online began calling Gretzky a "crybaby"; defenders said he was merely borrowing a page from former coach Glen Sather to take the pressure off his players. Gretzky addressed those comments by saying he spoke out to protect the Canadian players, and the tirade was not "staged". The Canadian team won the gold medal, its first in 50 years.

Gretzky again acted as executive director of Canada's men's hockey team at the 2006 Winter Olympics in Turin, Italy, though not with the success of 2002; the team was eliminated in the quarterfinals and failed to win a medal. He was asked to manage Canada's team at the 2005 Ice Hockey World Championships, but declined due to his mother's poor health.

Gretzky served as an ambassador to Vancouver's successful bid for the 2010 Winter Olympics, and was named Special Advisor to Canada's men's hockey team at the Games. During the Games' opening ceremony, Gretzky, basketball player Steve Nash, skier Nancy Greene, and speed skater Catriona Le May Doan jointly lit the Olympic cauldron inside the ceremony venue of BC Place. Due to BC Place being an indoor stadium, and Olympic protocols stating that the lighting of the cauldron should be visible to the public, Gretzky was then escorted out of the stadium to light a second, outdoor cauldron outside the Vancouver Convention Centre, making him the de facto final torchbearer.