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Battle for equality

Equal representation in organized sport for girls and women is commonly referred to as the "battle for equality" and includes a variety of competing feminist ideologies. Worldwide, the dominant representative sex in sport is male both financially and globally except in the rare case of sports created specifically for girls and women and certain sport disciplines. Sports dominated by women instead of men are few and the majority of organized sports dubbed "women's sports" or the "women's game" were created as the female equivalent of sports which were first popularized by men and male athletes. Over time there have been gradual and increasing efforts by different groups, individuals and lobbies in different countries to find ways which enable women to gain equal representation and support like their male counterparts. This change can be witnessed at the national level in different countries and in women's professional leagues. In terms of finding ways to acquire better pay and better funding, efforts largely began in the 20th century. A significant historical marker occurred during the 2012 London Olympics where it became the first Olympic games in which women competed in every sport.

In some areas, sex and gender can serve as a selective and primary factor in terms of determining if women's sports should receive the same treatment as men's. Whether or not women are as able-bodied as men can serve as the basis of decision making criteria. Gender-based characteristics associated with masculinity and femininity can become the deciding factor for individuals in terms of their potential sports participation, but can also affect organizing sporting bodies where this has been held as a justifiable dismissal of sports equity for female participants.

Although there are various goals and reasons behind organized team sports participation in Western cultures, one perspective claims that sport is principally organized around the political project of physically and symbolically elevating men over women. One study has claimed that notions of audience interest or preference were based on personal beliefs and assumptions rather than evidence or research and that in some cases these beliefs and assumptions were the reason why coverage of men's professional sports is prioritized.

The pay gap in women sports is a controversial issue. Women athletes, in their respective sports, are often paid far less than their male counterparts. The difference between the American women's and men's soccer teams' salaries has been used as an example regarding pay inequality. Women on the U.S. national team earned $99,000 per year, while men earned $263,320 if they were to win 20 exhibition matches. There is a substantial gap in rewards in regards to winning the FIFA World Cup. The German men's national team earned 35 million dollars, while the American women's national team earned 2 million dollars after winning the World Cup. The battle in equality for fair pay divulges in to other sports in which men earn far more than women. Golf is another sport which has a significant rising female presence. In 2014, the PGA Tour awarded US$340 million in prize money for men's tournaments, compared to 62 million dollars awarded to the LPGA Tour. Basketball is another sport which has surged in popularity in the last few decades and has significant female presence. In the United States, the NBA organizes top-level professional basketball competition for both sexes, with men playing in the NBA proper and women in the WNBA. As of 2021, a WNBA player's minimum salary is $57,000, while an NBA player's minimum salary is $898,310. An average NBA player makes over $5 million while an average WNBA player makes $72,000. In September 2018, the World Surf League announced equal pay for both male and female athletes for all events, contributing to the conversation in the world of professional sports surrounding equality.

The advent of social media has had a positive impact on women's sports by providing more platforms for advertising and conversation. It has created more opportunities to increase the promotion of women's sports and helped form the establishment of communities both online and offline around women's and girls sports, including access to women's sports news. This pattern is expected to continue into the future and has been presented as a powerful tool to help offset the issues of gender bias and other disparities.