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20th and 21st centuries

At the turn of the century, purple was a favorite color of the Austrian painter Gustav Klimt, who flooded his pictures with sensual purples and violets.

In the 20th century, purple retained its historic connection with royalty; George VI (1896–1952), wore purple in his official portrait, and it was prominent in every feature of the coronation of Elizabeth II in 1953, from the invitations to the stage design inside Westminster Abbey. But at the same time, it was becoming associated with social change; with the Women's Suffrage movement for the right to vote for women in the early decades of the century, with Feminism in the 1970s, and with the psychedelic drug culture of the 1960s.

In the early 20th century, purple, green, and white were the colors of the Women's Suffrage movement, which fought to win the right to vote for women, finally succeeding with the 19th Amendment to the U.S. Constitution in 1920. Later, in the 1970s, in a tribute to the Suffragettes, it became the color of the women's liberation movement.

In the concentration camps of Nazi Germany, prisoners who were members of non-conformist religious groups, such as the Jehovah's Witnesses, were required to wear a purple triangle.

During the 1960s and early 1970s, it was also associated with counterculture, psychedelics, and musicians like Jimi Hendrix with his 1967 song " Purple Haze ", or the English rock band of Deep Purple which formed in 1968. Later, in the 1980s, it was featured in the song and album Purple Rain (1984) by the American musician Prince.

The Purple Rain Protest was a protest against apartheid that took place in Cape Town, South Africa on 2 September 1989, in which a police water cannon with purple dye sprayed thousands of demonstrators. This led to the slogan The Purple Shall Govern.

The violet or purple necktie became very popular at the end of the first decade of the 21st century, particularly among political and business leaders. It combined the assertiveness and confidence of a red necktie with the sense of peace and cooperation of a blue necktie, and it went well with the blue business suit worn by most national and corporate leaders.