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The Golden Age

During the Gilded Age, many Americans began working fewer hours and had more disposable income. With new-found money and time to spend on leisure activities, Americans sought new venues for entertainment. Amusement parks, set up outside major cities and in rural areas, emerged to meet this new economic opportunity. These parks served as a source of fantasy and escape from real life. By the early 1900s, hundreds of amusement parks were operating in the United States and Canada. Trolley parks stood outside many cities. Parks like Atlanta's Ponce de Leon and Idora Park, near Youngstown, OH, took passengers to traditionally popular picnic grounds, which by the late 1890s also often included rides like the Giant Swing, Carousel, and Shoot-the-Chutes. These amusement parks were often based on nationally known parks or world's fairs: they had names like Coney Island, White City, Luna Park, or Dreamland. The American Gilded Age was, in fact, amusement parks' Golden Age that reigned until the late 1920s.

The Golden Age of amusement parks also included the advent of the kiddie park. Founded in 1925, the original Kiddie Park is located in San Antonio, Texas, and is still in operation as of 2022. The kiddie parks became popular all over America after World War II.

This era saw the development of new innovations in roller coasters that included extreme drops and speeds to thrill the riders. By the end of the First World War, people seemed to want an even more exciting entertainment, a need met by roller coasters. Although the development of the automobile provided people with more options for satisfying their entertainment needs, the amusement parks after the war continued to be successful, while urban amusement parks saw declining attendance. The 1920s is more properly known as the Golden Age of roller coasters, being the decade of frenetic building for these rides.

In England, Dreamland Margate opened in 1880 with Frederick Savage's carousel the first amusement ride installed. In 1920 the Scenic Railway rollercoaster opened to the public with great success, carrying half a million passengers in its first year. The park also installed other rides common to the time including a smaller roller coaster, the Joy Wheel, Miniature Railway, The Whip and the River Caves. A ballroom was constructed on the site of the Skating Rink in 1920 and in 1923 a Variety Cinema was built on the site. Between 1920 and 1935 over £500,000 was invested in the site, constantly adding new rides and facilities and culminating in the construction of the Dreamland Cinema complex in 1934 which stands to this day.

Meanwhile, the Blackpool Pleasure Beach was also being developed. Frequent large-scale investments were responsible for the construction of many new rides, including the Virginia Reel, Whip, Noah's Ark, Big Dipper and Dodgems. In the 1920s the "Casino Building" was built, which remains to this day. In 1923, land was reclaimed from the sea front. It was at this period that the park moved to its 44-acre (18 ha) current location above what became Watson Road, which was built under the Pleasure Beach in 1932. During this time Joseph Emberton, an architect famous for his work in the amusement trade was brought in to redesign the architectural style of the Pleasure Beach rides, working on the "Grand National" roller coaster, "Noah's Ark" and the Casino building to name a few.