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Finance and sponsorship

In 1999 and 2000, Forbes magazine listed him as the highest paid athlete in the world. In 2005, EuroBusiness magazine identified Schumacher as the world's first billionaire athlete. In 2005, Forbes ranked him 17th in its "The World's Most Powerful Celebrities" list. A significant share of his income came from advertising; Deutsche Vermögensberatung paid him $8 million over three years from 1999 for wearing a 10 by 8 centimetre advertisement on his post-race cap. In 2010, his personal fortune was estimated at £515 million. In 2017, Forbes designated Schumacher as the athlete with the fifth highest career earnings of all-time.