information:highlighting
Modern technology and the internet

The internet is now a core element of modern political campaigns. Communication technologies such as e-mail, websites, and podcasts for various forms of activism enable faster communications by citizen movements and deliver a message to a large audience. These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing. Individual political candidates are also using the internet to promote their election campaign. In a study of Norwegian election campaigns, politicians reported they used social media for marketing and for dialogue with voters. Facebook was the primary platform for marketing and Twitter was used for more continuous dialogue.

Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, Search Engine Optimisation (SEO) and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds. The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations. The campaign's social website, my.BarackObama.com, utilized a low cost and efficient method of mobilizing voters and increasing participation among various voter populations. This new media was incredibly successful at reaching the younger population while helping all populations organize and promote action.

Now, online election campaign information can be shared in a rich information format through campaign landing pages, integrating Google's rich snippets, structured data, social media open graphs, and husting support file formats for YouTube like.sbv,.srt, and.vtt. High proficiency and effective algorithmic integration will be the core factor in the framework. This technology integration helps campaign information reach a wide audience in split-seconds. This was successfully tested and implemented in the 2015 Aruvikkara election and the 2020 Kerala elections. Marcus Giavanni, social media consultant, blockchain developer and second place opponent in the 2015 Denver mayoral election, was first to file for the 2019 election. Marcus Giavanni used advanced algorithms, artificial intelligence, and voice indexing predictions to box in campaigns.