linguistic:voice_change, structural:reformatting
Demand-based pricing

Demand-based pricing is perceived by buyers as unfair, and during emergencies or other difficulties, as a type of price gouging. For example, rather than seeing the increased cost of an Uber ride on a holiday as a way of encouraging more drivers to work that day instead of celebrating the holiday themselves, through the mechanism of paying the drivers more to work during peak hours, or as a way of encouraging would-be buyers to reduce demand by using alternatives like carpooling or mass transit, the buyers see it as the company exploiting their increased need for services on holidays.