linguistic:translation, information:filtering, linguistic:paraphrasing
Decline

Past forms of media are said by many to be gradually losing effectiveness as more contemporary forms become more popular. This change is driven by two key factors: audience fragmentation and ability to choose commercial content. Television, radio, magazines, and newspapers are becoming more fragmented and reaching smaller and more selective audiences. The rapid growth of communication due to interactive messaging, particularly the internet, had caused the changes in the use of communication throughout promotion mediums, with businesses preferring to use modern media over more traditional media methods. Consumers cannot avoid new and innovative ways of communication. Many marketers believe that traditional techniques of advertising have become too expensive and not cost-effective compared to modern ones. Older forms of marketing communications such as TV and newspaper advertising are one way in nature, whereas new media allows marketers to perform a variety of functions.