structural:reformatting, structural:scholar_edition, information:extraction
1990–1999: Twin Peaks and stardom

Around this time, he met the television producer Mark Frost, who had worked on such projects as Hill Street Blues, and they decided to start working together on a biopic of Marilyn Monroe based on Anthony Summers's book The Goddess: The Secret Lives of Marilyn Monroe, but it never got off the ground. They went on to work on a comedy script, One Saliva Bubble, but that did not see completion either. While talking in a coffee shop, Lynch and Frost had the idea of a corpse washing up on a lakeshore, and went to work on their third project, initially called Northwest Passage but eventually Twin Peaks (1990–91). A drama series set in a small Washington town where popular high school student Laura Palmer has been murdered, Twin Peaks featured FBI Special Agent Dale Cooper (MacLachlan) as the investigator trying to identify the killer, and discovering not only the murder's supernatural aspects but also many of the townsfolk's secrets; Lynch said, "The project was to mix a police investigation with the ordinary lives of the characters." He later said, " worked together, especially in the initial stages. Later on we started working more apart." They pitched the series to ABC, which agreed to finance the pilot and eventually commissioned a season comprising seven episodes.

During season one Lynch directed two of the seven episodes, devoting more time to his film Wild at Heart, but carefully chose the other episodes' directors. He also appeared in several episodes as FBI agent Gordon Cole. The series was a success, with high ratings in the United States and many other countries, and soon spawned a cult following. Soon a second season of 22 episodes went into production, but ABC executives believed that public interest in the show was decreasing. The network insisted that Lynch and Frost reveal Laura Palmer's killer's identity prematurely, which Lynch grudgingly agreed to do, in what Lynch has called one of his biggest professional regrets. After identifying the murderer and moving from Thursday to Saturday night, Twin Peaks continued for several more episodes, but was canceled after a ratings drop. Lynch, who disliked the direction that writers and directors took in the later episodes, directed the final episode. He ended it with a cliffhanger (like season one had), later saying, "that's not the ending. That's the ending that people were stuck with."

While Twin Peaks was in production, the Brooklyn Academy of Music asked Lynch and Badalamenti, who wrote the music for Twin Peaks, to create a theatrical piece to be performed twice in 1989 as a part of the New Music America Festival. The result was Industrial Symphony No. 1: The Dream of the Broken Hearted, which starred frequent Lynch collaborators such as Laura Dern, Nicolas Cage and Michael J. Anderson, and contained five songs sung by Julee Cruise. Lynch produced a 50-minute video of the performance in 1990. Meanwhile, he was also involved in creating various commercials for companies including Yves Saint Laurent, Calvin Klein, Giorgio Armani and the Japanese coffee company Namoi, which featured a Japanese man searching Twin Peaks for his missing wife.

1990 was Lynch's annus mirabilis: Wild at Heart won the Palme d'Or at Cannes, and the television series Twin Peaks was proving a smash hit with audiences across the world. The musical/performance piece Industrial Symphony No. 1, which Lynch had staged with Angelo Badalamenti at the Brooklyn Academy of music, had spawned the album Floating into the Night and launched singer Julee Cruise. Five one-man exhibitions between 1989 and 1991 emphasized Lynch's roots in fine art and painting, and a rash of ads (including a teaser trailer for Michael Jackson 's 'Dangerous' tour) confirmed the demand for the Lynch touch... In an unlikely scenario for the maker of Eraserhead, Lynch had become an influential and fashionable brand name.

—Christopher Rodley

While Lynch was working on the first few episodes of Twin Peaks, his friend Monty Montgomery "gave me a book that he wanted to direct as a movie. He asked if I would maybe be executive producer or something, and I said 'That's great, Monty, but what if I read it and fall in love with it and want to do it myself?' And he said, 'In that case, you can do it yourself'." The book was Barry Gifford 's novel Wild at Heart: The Story of Sailor and Lula, about two lovers on a road trip. Lynch felt that it was "just exactly the right thing at the right time. The book and the violence in America merged in my mind and many different things happened." With Gifford's support, Lynch adapted the novel into Wild at Heart, a crime and road movie starring Nicolas Cage as Sailor and Laura Dern as Lula. Describing its plot as a "strange blend" of "a road picture, a love story, a psychological drama and a violent comedy", Lynch altered much of the original novel, changing the ending and incorporating numerous references to The Wizard of Oz. Despite a muted response from American critics and viewers, Wild at Heart won the Palme d'Or at the 1990 Cannes Film Festival.

After Wild at Heart ' s success, Lynch returned to the world of the canceled Twin Peaks, this time without Frost, to create a film that was primarily a prequel but also in part a sequel. Lynch said, "I liked the idea of the story going back and forth in time." The result, Twin Peaks: Fire Walk with Me (1992), primarily revolved around the last few days in the life of Laura Palmer, and was much "darker" in tone than the TV series, with much of the humor removed, and dealing with such topics as incest and murder. Lynch has said the film is about "the loneliness, shame, guilt, confusion and devastation of the victim of incest". The company CIBY-2000 financed Twin Peaks: Fire Walk with Me, and most of the TV series' cast reprised their roles, though some refused and many were unenthusiastic about the project. The film was a commercial failure in the United States at the time of its release, but it has since experienced a critical reappraisal. A number of critics, such as Mark Kermode, have called it Lynch's "masterpiece".

Meanwhile, Lynch worked on some new television shows. He and Frost created the comedy series On the Air (1992), which was canceled after three episodes aired, and he and Monty Montgomery created the three-episode HBO miniseries Hotel Room (1993) about events that happen in one hotel room on different dates.

In 1993, Lynch collaborated with Japanese musician Yoshiki on the video for X Japan 's song " Longing ~Setsubou no Yoru~ ". The video was never officially released, but Lynch claimed in his 2018 memoir Room to Dream that "some of the frames are so fuckin' beautiful, you can't believe it."

After his unsuccessful TV ventures, Lynch returned to film. In 1997, he released the non-linear noiresque Lost Highway, which was co-written by Barry Gifford and starred Bill Pullman and Patricia Arquette. The film failed commercially and received a mixed response from critics.

Lynch then began work on a film from a script by Mary Sweeney and John E. Roach, The Straight Story, based on a true story: that of Alvin Straight (Richard Farnsworth), an elderly man from Laurens, Iowa, who goes on a 300-mile journey to visit his sick brother (Harry Dean Stanton) in Mount Zion, Wisconsin, by riding lawnmower. Asked why he chose this script, Lynch said, "that's what I fell in love with next", and expressed his admiration of Straight, describing him as "like James Dean, except he's old". Badalamenti wrote the music for the film, saying it was "very different from the kind of score he's done for in the past".

Among the many differences from Lynch's other films, The Straight Story contains no profanity, sexuality or violence, and is rated G (general viewing) by the Motion Picture Association of America, which came as "shocking news" to many in the film industry, who were surprised that it "did not disturb, offend or mystify". Le Blanc and Odell write that the plot made it "seem as far removed from Lynch's earlier works as could be imagined, but in fact right from the very opening, this is entirely his film—a surreal road movie".