linguistic:voice_change, structural:reformatting
1950s to 1980s

Magnetic tape transformed the recording industry. By the early 1950s, most commercial recordings were mastered on tape instead of recorded directly to disc. Tape facilitated a degree of manipulation in the recording process that was impractical with mixes and multiple generations of directly recorded discs. An early example is Les Paul 's 1951 recording of How High the Moon, on which Paul played eight overdubbed guitar tracks. In the 1960s Brian Wilson of The Beach Boys, Frank Zappa, and The Beatles (with producer George Martin) were among the first popular artists to explore the possibilities of multitrack recording techniques and effects on their landmark albums Pet Sounds, Freak Out!, and Sgt. Pepper's Lonely Hearts Club Band.

The next important innovation was small cartridge-based tape systems, of which the compact cassette, commercialized by the Philips electronics company in 1964, is the best known. Initially a low-fidelity format for spoken-word voice recording and inadequate for music reproduction, after a series of improvements it entirely replaced the competing consumer tape formats: the larger 8-track tape (used primarily in cars). The compact cassette became a major consumer audio format and advances in electronic and mechanical miniaturization led to the development of the Sony Walkman, a pocket-sized cassette player introduced in 1979. The Walkman was the first personal music player and it gave a major boost to sales of prerecorded cassettes.

A key advance in audio fidelity came with the Dolby A noise reduction system, invented by Ray Dolby and introduced into professional recording studios in 1966. It suppressed the background of hiss, which was the only easily audible downside of mastering on tape instead of recording directly to disc. A competing system, dbx, invented by David Blackmer, also found success in professional audio. A simpler variant of Dolby's noise reduction system, known as Dolby B, greatly improved the sound of cassette tape recordings by reducing the especially high level of hiss that resulted from the cassette's miniaturized tape format. The compact cassette format also benefited from improvements to the tape itself as coatings with wider frequency responses and lower inherent noise were developed, often based on cobalt and chrome oxides as the magnetic material instead of the more usual iron oxide.

The multitrack audio cartridge had been in wide use in the radio industry, from the late 1950s to the 1980s, but in the 1960s the pre-recorded 8-track tape was launched as a consumer audio format by the Lear Jet aircraft company. Aimed particularly at the automotive market, they were the first practical, affordable car hi-fi systems, and could produce sound quality superior to that of the compact cassette. The smaller size and greater durability – augmented by the ability to create home-recorded music mixtapes since 8-track recorders were rare – saw the cassette become the dominant consumer format for portable audio devices in the 1970s and 1980s.

There had been experiments with multi-channel sound for many years – usually for special musical or cultural events – but the first commercial application of the concept came in the early 1970s with the introduction of Quadraphonic sound. This spin-off development from multitrack recording used four tracks (instead of the two used in stereo) and four speakers to create a 360-degree audio field around the listener. Following the release of the first consumer 4-channel hi-fi systems, a number of popular albums were released in one of the competing four-channel formats; among the best known are Mike Oldfield 's Tubular Bells and Pink Floyd 's The Dark Side of the Moon. Quadraphonic sound was not a commercial success, partly because of competing and somewhat incompatible four-channel sound systems (e.g., CBS, JVC, Dynaco and others all had systems) and generally poor quality, even when played as intended on the correct equipment, of the released music. It eventually faded out in the late 1970s, although this early venture paved the way for the eventual introduction of domestic surround sound systems in home theatre use, which gained popularity following the introduction of the DVD.