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Mineralava Dance Tour

In late 1922, Valentino met George Ullman, who soon became his manager. Ullman had previously worked with Mineralava Beauty Clay Company, and convinced them that Valentino would be perfect as a spokesman with his legions of female fans.

The tour was a tremendous success, with Valentino and Rambova performing in 88 cities in the United States and Canada. In addition to the tour, Valentino also sponsored Mineralava beauty products and judged Mineralava-sponsored beauty contests. One beauty contest was filmed by a young David O. Selznick, who titled it Rudolph Valentino and his 88 Beauties.