structural:scholar_edition, information:highlighting, linguistic:voice_change
Success of female artists

Female artists such as Reba McEntire, Patty Loveless, Faith Hill, Martina McBride, Deana Carter, LeAnn Rimes, Mindy McCready, Pam Tillis, Lorrie Morgan, Shania Twain, and Mary Chapin Carpenter all released platinum-selling albums in the 1990s. The Dixie Chicks became one of the most popular country bands in the 1990s and early 2000s. Their 1998 debut album Wide Open Spaces went on to become certified 12× platinum while their 1999 album Fly went on to become 10× platinum. After their third album, Home, was released in 2003, the band made political news in part because of lead singer Natalie Maines 's comments disparaging then-President George W. Bush while the band was overseas (Maines stated that she and her bandmates were ashamed to be from the same state as Bush, who had just commenced the Iraq War a few days prior). The comments caused a rift between the band and the country music scene, and the band's fourth (and most recent) album, 2006's Taking the Long Way, took a more rock-oriented direction; the album was commercially successful overall among non-country audiences but largely ignored among country audiences. After Taking the Long Way, the band broke up for a decade (with two of its members continuing as the Court Yard Hounds) before reuniting in 2016 and releasing new material in 2020.

Canadian artist Shania Twain became the best selling female country artist of the decade. This was primarily due to the success of her breakthrough sophomore 1995 album, The Woman in Me, which was certified 12× platinum sold over 20 million copies worldwide and its follow-up, 1997's Come On Over, which was certified 20× platinum and sold over 40 million copies. The album became a major worldwide phenomenon and became one of the world's best selling albums for three years (1998, 1999 and 2000); it also went on to become the best selling country album of all time.

Unlike the majority of her contemporaries, Twain enjoyed large international success that had been seen by very few country artists, before or after her. Critics have noted that Twain enjoyed much of her success due to breaking free of traditional country stereotypes and for incorporating elements of rock and pop into her music. In 2002, she released her successful fourth studio album, titled Up!, which was certified 11× platinum and sold over 15 million copies worldwide. Shania Twain has been nominated eighteen times for Grammy Awards and won five Grammys. She was the best-paid country music star in 2016 according to Forbes, with a net worth of $27.5 million. Twain has been credited with breaking international boundaries for country music, as well as inspiring many country artists to incorporate different genres into their music in order to attract a wider audience. She is also credited with changing the way in which many female country performers would market themselves, as unlike many before her she used fashion and her sex appeal to get rid of the stereotypical ' honky-tonk ' image the majority of country singers had in order to distinguish herself from many female country artists of the time.