linguistic:paraphrasing
Notable appearances in media

In the early 1950s, Kurt Vonnegut was a writer for GE. A number of his novels and stories (notably Cat's Cradle and Player Piano) refer to the fictional city of Ilium, which appears to be loosely based on Schenectady, New York. The Ilium Works is the setting for the short story " Deer in the Works ".

In 1981, GE won a Clio award for its 30 Soft White Light Bulbs commercial, We Bring Good Things to Life. The slogan "We Bring Good Things to Life" was created by Phil Dusenberry at the ad agency BBDO.

GE was the primary focus of a 1991 short subject Academy Award -winning documentary, Deadly Deception: General Electric, Nuclear Weapons, and Our Environment, that juxtaposed GE's "We Bring Good Things To Life" commercials with the true stories of workers and neighbors whose lives have been affected by the company's activities involving nuclear weapons.

GE was frequently mentioned and parodied in the NBC comedy sitcom 30 Rock from 2006 to 2013. Former General Electric CEO Jack Welch even cameoed as himself, appearing in the season four episode " Future Husband ". The episode is a satirical reference to the real-world acquisition of NBC Universal from General Electric by Comcast in November 2009.

In 2013, GE received a National Jefferson Award for Outstanding Service by a Major Corporation.