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Effects of rising demand on growers

Rising quinoa prices over the period of 2006 to 2017 may have reduced the affordability of quinoa to traditional consumers. However, a 2016 study using Peru's Encuesta Nacional de Hogares found that rising quinoa prices during 2004–2013 led to net economic benefits for producers, and other commentary indicated similar conclusions, including for women specifically. Impacts of the price surge on quinoa consumption in the Andes mainly affected urban poor rather than farmers themselves, and these impacts were reduced when the price fell in 2015. It has also been suggested that as quinoa producers rise above subsistence-level income, they switch their own consumption to Western processed foods which are often less healthy than a traditional, quinoa-based diet, whether because quinoa is held to be worth too much to keep for oneself and one's family, or because processed foods have higher status despite their poorer nutritional value. Efforts are being made in some areas to distribute quinoa more widely and ensure that farming and poorer populations have access to it and have an understanding of its nutritional importance, including use in free school breakfasts and government provisions distributed to pregnant and nursing women in need.

In terms of wider social consequences, research on traditional producers in Bolivia has emphasised a complex picture. The degree to which individual producers benefit from the global quinoa boom depends on its mode of production, for example through producer associations and co-operatives such as the Asociación Nacional de Productores de Quinua (founded in the 1970s), contracting through vertically integrated private firms, or wage labor. State regulation and enforcement may promote a shift to cash-cropping among some farmers and a shift toward subsistence production among others, while enabling many urban refugees to return to working the land, outcomes with complex and varied social effects.

The growth of quinoa consumption outside of its indigenous region has raised concerns over food security of the original consumers, unsustainably intensive farming of the crop, expansion of farming into otherwise marginal agricultural lands with concurrent loss of the natural environment, threatening both the sustainability of producer agriculture and the biodiversity of quinoa.

World demand for quinoa is sometimes presented in the media particularly as being caused by rising veganism, but one academic has commented that despite the drawbacks of quinoa, meat production in most cases is still less sustainable than quinoa.