quality:corruption
Mobil 1 commercial

In 2014, petroleum company Mobil 1 produced television commercials, featuring then- NASCAR driver Tony Stewart, closely based on the film. Called Smoke is the Bandit and playing on Stewart's nickname, the commercials featured him as the Bandit opposite commentators Darrell Waltrip as the Snowman and Jeff Hammond as Buford T. Justice. The story replaced the Coors beer with Mobil 1 products. The advertisements lampoon the film and feature a Pontiac Trans Am and a cover version of the song East Bound and Down. The commercials were produced after Stewart mentioned that the movie was one of his favorites.