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Amplifiers

During 1965 and 1966, while Hendrix was playing back-up for soul and R&B acts in the US, he used an 85-watt Fender Twin Reverb amplifier. When Chandler brought Hendrix to England in October 1966, he supplied him with 30-watt Burns amps, which Hendrix thought were too small for his needs. After an early London gig when he was unable to use his Fender Twin, he asked about the Marshall amps he had noticed other groups using. Years earlier, Mitch Mitchell had taken drum lessons from Marshall founder Jim Marshall, and he introduced Hendrix to Marshall. At their initial meeting, Hendrix bought four speaker cabinets and three 100-watt Super Lead amplifiers; he grew accustomed to using all three in unison. The equipment arrived on October 11, 1966, and the Experience used it during their first tour.

Marshall amps were important to the development of Hendrix's overdriven sound and his use of feedback, creating what author Paul Trynka described as a "definitive vocabulary for rock guitar". Hendrix usually turned all the control knobs to the maximum level, which became known as the Hendrix setting. During the four years prior to his death, he purchased between 50 and 100 Marshall amplifiers. Jim Marshall said Hendrix was "the greatest ambassador" his company ever had.