information:filtering
Impact of social media on people and industry

Social media networks provide an open information environment for the mass of people who have limited time or access to traditional outlets of information diffusion, this is an "increasingly mobile and social world demands...new types of information skills". Social media integration as an access point is a very useful and mutually beneficial tool for users and providers. All major news providers have visibility and an access point through networks such as Facebook and Twitter maximizing their breadth of audience. Through social media people are directed to, or provided with, information by people they know. The ability to "share, like, and comment on...content" increases the reach farther and wider than traditional methods. People like to interact with information, they enjoy including the people they know in their circle of knowledge. Sharing through social media has become so influential that publishers must "play nice" if they desire to succeed. Although, it is often mutually beneficial for publishers and Facebook to "share, promote and uncover new content" to improve both user base experiences. The impact of popular opinion can spread in unimaginable ways. Social media allows interaction through simple to learn and access tools; The Wall Street Journal offers an app through Facebook, and The Washington Post goes a step further and offers an independent social app that was downloaded by 19.5 million users in six months, proving how interested people are in the new way of being provided information.