linguistic:translation
"The people"

Populists (claim to) speak in the name of the 'oppressed people', and they want to emancipate them by making them aware of their oppression. However, they do not want to change their values or their 'way of life.' This is fundamentally different from, for example, the (early) socialists, who want(ed) to 'uplift the workers' by re-educating them, thereby liberating them from their 'false consciousness'. For populists, on the other hand, the consciousness of the people, generally referred to as common sense, is the basis of all good (politics).

Political scientist Cas Mudde

For populists, "the people" are presented as being homogeneous, and also virtuous. In simplifying the complexities of reality, the concept of "the people" is vague and flexible, with this plasticity benefitting populists who are thus able to "expand or contract" the concept "to suit the chosen criteria of inclusion or exclusion" at any given time. In employing the concept of "the people", populists can encourage a sense of shared identity among different groups within a society and facilitate their mobilisation toward a common cause. One of the ways that populists employ the understanding of "the people" is in the idea that "the people are sovereign", that in a democratic state governmental decisions should rest with the population and that if they are ignored then they might mobilise or revolt. This is the sense of "the people" employed in the late 19th century United States by the People's Party and which has also been used by later populist movements in that country.

A second way in which "the people" is conceived by populists combines a socioeconomic or class based category with one that refers to certain cultural traditions and popular values. The concept seeks to vindicate the dignity of a social group who regard themselves as being oppressed by a dominant "elite" who are accused of treating "the people's" values, judgements, and tastes with suspicion or contempt. A third use of "the people" by populists employs it as a synonym for "the nation", whether that national community be conceived in either ethnic or civic terms. In such a framework, all individuals regarded as being "native" to a particular state, either by birth or by ethnicity, could be considered part of "the people".

Left and right populists... both regard representative democracy as being captivated by political elites and powerful interest groups. However, populists of the right tend to express envy for those low on the social ladder, identifying 'special interests' with ethnic or other minorities. Progressive populists, on the other hand, envy those high on the social ladder, identifying 'special interests' with powerful groups such as large corporations.

Political scientist Tjitske Akkerman

Populism typically entails "celebrating them as the people", in Stanley's words. The political scientist Paul Taggart proposed the term "the heartland" to better reflect what populists often mean in their rhetoric. According to Taggart, "the heartland" was the place "in which, in the populist imagination, a virtuous and unified population resides". Who this "heartland" is can vary between populists, even within the same country. For instance, in Britain, the centre-right Conservative Party conceived of " Middle England " as its heartland, while the far-right British National Party conceived of the "native British people" as its heartland. Mudde noted that for populists, "the people" "are neither real nor all-inclusive, but are in fact a mythical and constructed sub-set of the whole population". They are an imagined community, much like the imagined communities embraced and promoted by nationalists.

Populism often entails presenting "the people" as the underdog. Populists typically seek to reveal to "the people" how they are oppressed. In doing so, they do not seek to change "the people", but rather seek to preserve the latter's "way of life" as it presently exists, regarding it as a source of good. For populists, the way of life of "the people" is presented as being rooted in history and tradition and regarded as being conducive to public good. Although populist leaders often present themselves as representatives of "the people", they often come from elite strata in society; examples like Berlusconi, Fortuyn, and Haider were all well-connected to their country's political and economic elites.

Populism can also be subdivided into "inclusionary" and "exclusionary" forms, which differ in their conceptions of who "the people" are. Inclusionary populism tends to define "the people" more broadly, accepting and advocating for minority and marginalised groups, while exclusionary populism defines "the people" in a much stricter sense, generally being focused on a particular sociocultural group and antagonistic against minority groups. However, this is not exactly a pure dichotomy—exclusive populists can still give voice to those who feel marginalised by the political status quo and include minorities if it is advantageous, while inclusive populists can vary significantly in how inclusive they actually are. In addition, all populisms are implicitly exclusionary, since they define "the people" against "the elite", thus some scholars argue that the difference between populisms is not whether a particular populism excludes but whom it excludes from its conception of "the people".