quality:correction
Leverage over manufacturers

Google licenses their Google Mobile Services software, along with the Android trademarks, only to hardware manufacturers for devices that meet Google's compatibility standards specified in the Android Compatibility Program document. Thus, forks of Android that make major changes to the operating system itself do not include any of Google's non-free components, stay incompatible with applications that require them, and must ship with an alternative software marketplace in lieu of Google Play Store. A prominent example of such an Android fork is Amazon 's Fire OS, which is used on the Kindle Fire line of tablets, and oriented toward Amazon services. The shipment of Android devices without GMS is also common in mainland China, as Google does not do business there.

In 2014, Google also began to require that all Android devices which license the Google Mobile Services software display a prominent "Powered by Android" logo on their boot screens. Google has also enforced preferential bundling and placement of Google Mobile Services on devices, including mandated bundling of the entire main suite of Google applications, mandatory placement of shortcuts to Google Search and the Play Store app on or near the main home screen page in its default configuration, and granting a larger share of search revenue to OEMs who agree to not include third-party app stores on their devices. In March 2018, it was reported that Google had begun to block "uncertified" Android devices from using Google Mobile Services software, and display a warning indicating that "the device manufacturer has preloaded Google apps and services without certification from Google". Users of custom ROMs can register their device ID to their Google account to remove this block.

Some stock applications and components in AOSP code that were formerly used by earlier versions of Android, such as Search, Music, Calendar, and the location API, were abandoned by Google in favor of non-free replacements distributed through Play Store (Google Search, YouTube Music, and Google Calendar) and Google Play Services, which are no longer open-source. Moreover, open-source variants of some applications also exclude functions that are present in their non-free versions. These measures are likely intended to discourage forks and encourage commercial licensing in line with Google requirements, as the majority of the operating system's core functionality is dependent on proprietary components licensed exclusively by Google, and it would take significant development resources to develop an alternative suite of software and APIs to replicate or replace them. Apps that do not use Google components would also be at a functional disadvantage, as they can only use APIs contained within the OS itself. In turn, third-party apps may have dependencies on Google Play Services.

Members of the Open Handset Alliance, which include the majority of Android OEMs, are also contractually forbidden from producing Android devices based on forks of the OS; in 2012, Acer Inc. was forced by Google to halt production on a device powered by Alibaba Group 's Aliyun OS with threats of removal from the OHA, as Google deemed the platform to be an incompatible version of Android. Alibaba Group defended the allegations, arguing that the OS was a distinct platform from Android (primarily using HTML5 apps), but incorporated portions of Android's platform to allow backwards compatibility with third-party Android software. Indeed, the devices did ship with an application store which offered Android apps; however, the majority of them were pirated.