stylistic:tone, information:classification
The Mercator projection (/ m ər ˈ k eɪ t ər /) is a conformal cylindrical map projection presented by Flemish geographer and cartographer Gerardus Mercator in 1569. It became the standard map projection for navigation due to its ability to represent north as "up" and south as "down" everywhere while preserving local directions and shapes. However, as a result, the Mercator projection inflates the size of objects the further they are from the equator. In a Mercator projection, landmasses such as Greenland and Antarctica appear far larger than they actually are relative to landmasses near the equator. Despite these drawbacks, the Mercator projection is well-suited to marine navigation and internet web maps and continues to be widely used today.