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Tourism

The tourism sector is a vital component of Da Nang's economy. Its status as a transportation hub for central Vietnam and its proximity to several UNESCO World Heritage Sites, including the Imperial City of Hue, the Old Town of Hoi An, and the My Son ruins fuels much of its tourist activity.

Mỹ Sơn is an archaeological site dating back more than a thousand years, in Quang Nam. Located in a remote forested valley some 70 km west of Da Nang, this former capital and religious center of the Champa kingdom once contained in excess of 70 style temples and stupas. Although badly damaged by bombing raids in the 1960s, the site still has more than 20 structures and was declared a UNESCO World Heritage Site in 1999. Many statues, sculptures and reliefs recovered from Mỹ Sơn are kept in the Museum of Cham Sculpture, near the Hàn River in the heart of Da Nang. Dating from the fourth to the 14th centuries, the sensual artwork on these works depicts daily activities as well as Hindu and Buddhist religious themes.

The Marble Mountains are rocky limestone outcrops jutting out of the beach just south of Da Nang. Paths lead to the top of the forested cliffs, providing views of Non Nuoc Beach and the South China Sea. The caves in the cliffs were originally inhabited by the Cham people. Later, the Nguyen dynasty built numerous pagodas among the caves. The Marble Mountains are home to various artisans producing sculpture and artwork at its base at Non Nuoc Village.

Non Nuoc Beach is a white sandy beach on the outskirts of Đà Nẵng that is renowned for its history as an R&R destination for American troops during the Vietnam War. Today, the beach, along with Mỹ Khê beach to the north, are home to expensive resorts, surfing, and entertainment facilities. Ba Na Hills is a mountain resort with a 5 km-long cable car system which carries guests up to Ba Na's peak at 1487m above sea level. Son Tra Mountain, just some miles away from the city centre with some wild streams and resorts along the seaside.

The central coastal city of Da Nang saw a significant growth in international tourist arrivals in 2017, according to the city's Department of Tourism. In 2017, about 6.6 million visitors came to Da Nang, up 19% over the previous year and 4.8% higher than its yearly target. The figure included 4.3 million domestic tourists, up 11.3% year-on-year.

The central city earned over VND19.4 trillion (US$853.96 million) in revenue, an increase of 20.6% from 2016. Statistics also show that the city witnessed an impressive increase in the number of visitors by air which stood at over 1.58 million, up 74.4% while by-car visitors via Thailand and Laos was estimated at 14,120.