structural:summarization, stylistic:style_transfer, structural:reformatting, linguistic:translation, structural:expansion
1953: Rising star

Monroe starred in three movies that were released in 1953 and emerged as a major sex symbol and one of Hollywood's most bankable performers. The first was the Technicolor film noir Niagara, in which she played a femme fatale scheming to murder her husband, played by Joseph Cotten. By then, Monroe and her make-up artist Allan "Whitey" Snyder had developed her "trademark" make-up look: dark arched brows, pale skin, "glistening" red lips and a beauty mark. According to Sarah Churchwell, Niagara was one of the most overtly sexual films of Monroe's career. In some scenes, Monroe's body was covered only by a sheet or a towel, considered shocking by contemporary audiences. Niagara ' s most famous scene is a 30-second long shot behind Monroe where she is seen walking with her hips swaying, which was used heavily in the film's marketing.

When Niagara was released in January 1953, women's clubs protested it as immoral, but it proved popular with audiences. While Variety deemed it "clichéd" and "morbid", The New York Times commented that "the falls and Miss Monroe are something to see", as although Monroe may not be "the perfect actress at this point... she can be seductive—even when she walks". Monroe continued to attract attention by wearing revealing outfits, most famously at the Photoplay Awards in January 1953, where she won the "Fastest Rising Star" award. A pleated "sunburst" waist-tight, deep décolleté gold lamé dress designed by William Travilla for Gentlemen Prefer Blondes, but barely seen at all in the film, was to become a sensation. Prompted by such imagery, veteran star Joan Crawford publicly called the behavior "unbecoming an actress and a lady".

While Niagara made Monroe a sex symbol and established her "look", her second film of 1953, the satirical musical comedy Gentlemen Prefer Blondes, cemented her screen persona as a " dumb blonde ". Based on Anita Loos ' novel and its Broadway version, the film focuses on two "gold-digging" showgirls played by Monroe and Jane Russell. Monroe's role was originally intended for Betty Grable, who had been 20th Century-Fox's most popular " blonde bombshell " in the 1940s; Monroe was fast eclipsing her as a star who could appeal to both male and female audiences. As part of the film's publicity campaign, she and Russell pressed their hand and footprints in wet concrete outside Grauman's Chinese Theatre in June. Gentlemen Prefer Blondes was released shortly after and became one of the biggest box office successes of the year. Crowther of The New York Times and William Brogdon of Variety both commented favorably on Monroe, especially noting her performance of " Diamonds Are a Girl's Best Friend "; according to the latter, she demonstrated the "ability to sex a song as well as point up the eye values of a scene by her presence".

In September, Monroe made her television debut in the Jack Benny Show, playing Jack's fantasy woman in the episode "Honolulu Trip". She co-starred with Grable and Lauren Bacall in her third movie of the year, How to Marry a Millionaire, released in November. It featured Monroe as a naïve model who teams up with her friends to find rich husbands, repeating the successful formula of Gentlemen Prefer Blondes. It was the second film ever released in CinemaScope, a widescreen format that Fox hoped would draw audiences back to theaters as television was beginning to cause losses to film studios. Despite mixed reviews, the film was Monroe's biggest box office success at that point in her career. Unlike on the sets of other films, Monroe got along well with her costars, particularly Grable, who reportedly found Monroe a delightful person to hang out with.

Monroe was listed in the annual Top Ten Money Making Stars Poll in both 1953 and 1954, and according to Fox historian Aubrey Solomon became the studio's "greatest asset" alongside CinemaScope. Monroe's position as a leading sex symbol was confirmed in December 1953, when Hugh Hefner featured her on the cover and as centerfold in the first issue of Playboy; Monroe did not consent to the publication. The cover image was a photograph taken of her at the Miss America Pageant parade in 1952, and the centerfold featured one of her 1949 nude photographs.