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Sub-Saharan Africa

In 2009, it was predicted that text messaging would become a key revenue driver for mobile network operators in Africa over the following couple of years. Today, text messaging is already slowly gaining influence in the African market. One such person used text messaging to spread the word about HIV and AIDS. In September 2009, a multi-country campaign in Africa used text messaging to expose stock-outs of essential medicines at public health facilities and put pressure on governments to address the issue.