structural:scholar_edition, linguistic:translation
More reading

Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2013). Marketing (9th ed., pp. 5, 35–43, 296, 526). Australia: Pearson.Wilkinson, I. F., & Cheng, C. (1999). Perspectives: Multicultural marketing in Australia. Journal of International Marketing, 7(3), 106–125.