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Promotional video

Though some artists had made video clips to accompany songs (including Queen themselves; for example, their earlier singles " Keep Yourself Alive ", " Liar ", " Seven Seas of Rhye " and " Killer Queen " already had "pop promos", as they were known at the time), it was only after the success of "Bohemian Rhapsody" that it became a regular practice for record companies to produce promotional videos for artists' single releases. The Guardian stated it "ensured videos would henceforth be a mandatory tool in the marketing of music". These videos could then be shown on television shows around the world, such as the BBC 's Top of the Pops, without the need for the artist to appear in person. A promo video also allowed the artist to have their music broadcast and accompanied by their own choice of visuals rather than dancers such as Pan's People. According to May, the video was produced so that the band could avoid miming on Top of the Pops, since they would have looked off miming to such a complex song. He also said that the band knew they would be set to appear at Dundee 's Caird Hall on tour, a date which clashed with the programme, thus a promo would solve the issue. The video has been hailed as launching the MTV age.

The band used Trillion, a subsidiary of Trident Studios, their former management company and recording studio. They hired one of their trucks and got it to Elstree Studios in Hertfordshire, where the band were rehearsing for their tour. The video was directed by Bruce Gowers, who had directed a video of the band's 1974 performance at the Rainbow Theatre in London, and was recorded by cameraman Barry Dodd and assistant director / floor manager Jim McCutcheon. The video was recorded in just four hours on 10 November 1975, at a cost of £4,500. Gowers reported that the band was involved in the discussion of the video and the result, and "was a co-operative to that extent, but there was only one leader."

It became the first record to be pushed into the forefront by virtue of a video. Queen were certainly the first band to create a 'concept' video. The video captured the musical imagery perfectly. You cannot hear that music without seeing the visuals in your mind's eye.

— Rock DJ Tommy Vance.

The video opens with a shot of the four band members standing in diamond formation with their heads tilted back in near darkness as they sing the a cappella part. The lights fade up, and the shots cross-fade into close-ups of Mercury. The composition of the shot is the same as Mick Rock 's cover photograph for their second album Queen II. The photo, inspired by a photograph of actress Marlene Dietrich, was the band's favourite image of themselves. The video then fades into them playing their instruments. In the opera section of the video, the scene reverts to the Queen II standing positions, after which they perform once again on stage during the hard rock segment. In the closing seconds of the video Roger Taylor is depicted stripped to the waist, striking the tam-tam in the manner of the trademark of the Rank Organisation 's Gongman, familiar in the UK as the opening of all Rank film productions.

All of the special effects were achieved during the recording, rather than editing. The visual effect of Mercury's face cascading away (during the echoed lines "Magnifico" and "Let me go") was accomplished by pointing the camera at a monitor, giving visual feedback, a glare analogous to audio feedback. The honeycomb illusion was created using a shaped lens. The video was edited within five hours because it was due to be broadcast the same week in which it was taped. The video was sent to the BBC as soon as it was completed and aired for the first time on Top of the Pops in November 1975.