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The Mary Tyler Moore Show is an American television sitcom created by James L. Brooks and Allan Burns and starring actress Mary Tyler Moore. The show originally aired on CBS from September 19, 1970, to March 19, 1977. Moore portrayed Mary Richards, an unmarried, independent woman focused on her career as associate producer of a news show at the fictional local station WJM in Minneapolis. Ed Asner co-starred as Mary's boss Lou Grant, alongside Gavin MacLeod, Ted Knight, Georgia Engel, Betty White, Valerie Harper as friend and neighbor Rhoda Morgenstern, and Cloris Leachman as friend and landlady Phyllis Lindstrom. The Mary Tyler Moore Show proved to be a groundbreaking series in the era of second-wave feminism; portraying a central female character who was neither married nor dependent on a man was a rarity on American television in the 1970s. The show has been celebrated for its complex, relatable characters and storylines. The Mary Tyler Moore Show received consistent praise from critics and high ratings during its original run and earned 29 Primetime Emmy Awards, including Outstanding Comedy Series three years in a row (1975–1977). Moore received the Primetime Emmy Award for Outstanding Lead Actress in a Comedy Series three times. The series also launched three spin-offs: Rhoda, Phyllis, and Lou Grant. The series has been universally regarded as one of the best television shows of all time.