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In media and popular culture

As a world champion boxer, social activist, sex symbol and pop culture icon, Ali was the subject of numerous creative works including books, films, music, video games, TV shows, and other. Muhammad Ali was often dubbed the world's "most famous" person in the media. Several of his fights were watched by an estimated 1 – 2 billion viewers between 1974 and 1980, and his lighting of the torch at the 1996 Atlanta Olympics was watched by an estimated 3.5 billion viewers.

Ali appeared on the cover of Sports Illustrated on 38 different occasions, second only to Michael Jordan 's 50. He also appeared on the cover of Time magazine 5 times. In 2015, Harris Poll found that Ali was one of the three most recognizable athletes in the United States, along with Michael Jordan and Babe Ruth.

On the set of Freedom Road Ali met Canadian singer-songwriter Michel, and subsequently helped create Michel's album The First Flight of the Gizzelda Dragon and an unaired television special featuring them both.

Ali was the subject of the British television program This Is Your Life in 1978 when he was surprised by Eamonn Andrews. Ali was featured in Superman vs. Muhammad Ali, a 1978 DC Comics comic book pitting the champ against the superhero. In 1979, Ali guest starred as himself in an episode of the NBC sitcom Diff'rent Strokes. The show's title itself was inspired by the quote "Different strokes for different folks" popularized in 1966 by Ali, who also inspired the title of the 1967 Syl Johnson song "Different Strokes", one of the most sampled songs in pop music history.

He also wrote several bestselling books about his career, including The Greatest: My Own Story and The Soul of a Butterfly. The Muhammad Ali effect, named after Ali, is a term that came into use in psychology in the 1980s, as he stated in The Greatest: My Own Story: "I only said I was the greatest, not the smartest." According to this effect, when people are asked to rate their intelligence and moral behavior in comparison to others, people will rate themselves as more moral, but not more intelligent than others. Ali cooperated with Thomas Hauser on a biography, Muhammad Ali: His Life and Times. The oral history was released in 1991.

When We Were Kings, a 1996 documentary about the Rumble in the Jungle, won the Academy Award for Best Documentary Feature. The 2001 biopic Ali garnered a Best Actor Oscar nomination for Will Smith for his portrayal of Ali. Prior to making the film, Smith rejected the role until Ali requested that he accept it. Smith said the first thing Ali told him was: "Man, you're almost pretty enough to play me."

In 2002, Ali was honored with a star on the Hollywood Walk of Fame for his contributions to the entertainment industry. His star is the only one to be mounted on a vertical surface, out of deference to his request that the name Muhammad—a name he shares with the Islamic prophet —not be walked upon.

His 1966 fight against George Chuvalo was the subject of the 2003 documentary film The Last Round: Chuvalo vs. Ali. A decade later, The Trials of Muhammad Ali, a documentary directed by Bill Siegel that focuses on Ali's refusal of the draft during the Vietnam War, opened in Manhattan in August 2013. A 2013 made-for-TV movie titled Muhammad Ali's Greatest Fight dramatized the same aspect of Ali's life.

Antoine Fuqua 's documentary What's My Name: Muhammad Ali was released in 2019. Then in September 2021, documentary filmmaker Ken Burns released the four-part docuseries Muhammad Ali, spanning over eight hours on Ali's life. The series, which Burns began developing in early 2016, was broadcast on PBS. Dave Zirin, who watched an 8-hour rough cut of this documentary, called it "utterly outstanding" and said "the footage they found will blow minds".

In fall 2024, the musical Ali, based on Ali's life, is expected to debut at The Kentucky Center in Louisville before moving on to Broadway in 2025. The musical is being directed and written by Clint Dyer, deputy artistic director of London's National Theatre and scored by Louisville Orchestra 's music director and conductor Teddy Abrams. Rapper and producer Q-Tip is joining as music director and co-lyricist.