structural:summarization
Causes

Embarrassment can be personal, caused by unwanted attention to private matters or personal flaws or mishaps or shyness. Some causes of embarrassment stem from personal actions, such as being caught in a lie or in making a mistake. In many cultures, being seen nude or inappropriately dressed is a particularly stressful form of embarrassment (see modesty). Personal embarrassment can also stem from the actions of others who place the embarrassed person in a socially awkward situation—such as a parent showing one's baby pictures to friends, having someone make a derogatory comment about one's appearance or behavior, discovering one is the victim of gossip, being rejected by another person (see also humiliation), being made the focus of attention (e.g., birthday celebrants, newlyweds), or even witnessing someone else's embarrassment.

Personal embarrassment is usually accompanied by some combination of blushing, sweating, nervousness, stammering, and fidgeting. Sometimes the embarrassed person tries to mask embarrassment with smiles or nervous laughter, especially in etiquette situations. Such a response is more common in certain cultures, which may lead to misunderstanding. There may also be feelings of anger depending on the perceived seriousness of the situation, especially if the individual thinks another person is intentionally causing the embarrassment. There is a range of responses, with the most minor being a perception of the embarrassing act as inconsequential or even humorous, to intense apprehension or fear.

The idea that embarrassment serves an apology or appeasement function originated with Goffman who argued the embarrassed individual "demonstrates that he/she is at least disturbed by the fact and may prove worthy at another time". Semin and Manstead demonstrated social functions of embarrassment whereby the perpetrator of knocking over a sales display (the "bad act") was deemed more likable by others if he/she appeared embarrassed than if he/she appeared unconcerned – regardless of restitution behavior (rebuilding the display). The capacity to experience embarrassment can also be seen as functional for the group or culture. It has been demonstrated that those who are not prone to embarrassment are more likely to engage in antisocial behavior – for example, adolescent boys who displayed more embarrassment were found less likely to engage in aggressive/delinquent behaviors. Similarly, embarrassment exhibited by boys more likely to engage in aggressive/delinquent behavior was less than one-third of that exhibited by non-aggressive boys. Thus proneness to embarrassment (i.e., a concern for how one is evaluated by others) can act as a brake on behavior that would be dysfunctional for a group or culture.