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Shopping

Cebu City, and Metro Cebu as a whole, is one of the Philippines' major shopping destinations. The Gaisano family, which operates Gaisano Capital, Gaisano Grand Malls, Gaisano Malls, and the Metro Retail Stores Group, traces its roots to the city.

There are four major super-regional malls in the city. SM City Cebu, located in the North Reclamation Area, opened in 1993, and is the first SM Supermall in the Philippines located outside Metro Manila. Ayala Center Cebu, opened in 1994, is a shopping mall at the Cebu Business Park. More than 85,000 people visit the mall every day, with the figure increasing to 135,000 daily on weekends. SM Seaside, opened in November 2015, is located in the South Road Properties and is one of the largest shopping malls in the Philippines. Robinsons Galleria Cebu opened in December 2015 and is in close proximity to the Port of Cebu. Other notable retail establishments include Ayala Malls Central Bloc in Cebu IT Park, Il Corso, Gaisano Mall of Cebu, and Gaisano Country Mall, among others.