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Kinked demand curve model

"Kinked" demand curves appear similar to traditional demand curves but are distinguished by a hypothesised convex bend with a discontinuity at the bend – "kink". Thus, the first derivative at that point is undefined and leads to a jump discontinuity in the marginal revenue curve. Because of this jump discontinuity in the marginal revenue curve, marginal cost could change without necessarily changing the price or quantity. The motivation behind the kink is that in an oligopolistic or monopolistic competitive market, firms will not raise their prices because even a small price increase will lose many customers. However, even a large price decrease will gain only a few customers because such an action will begin a price war with other firms. The curve is, therefore, more price-elastic for price increases and less so for price decreases. This model predicts that more firms will enter the industry in the long run, since market price for oligopolists is more stable.