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William Thomas Kinkade III was an American painter of popular realistic, pastoral, and idyllic subjects. He is notable for achieving success during his lifetime with the mass marketing of his work as printed reproductions and other licensed products by means of the Thomas Kinkade Company. According to Kinkade's company, one in every 20 American homes owned a copy of one of his paintings. Kinkade described himself as a "Painter of Light", a phrase he protected by trademark. Kinkade was criticized for some of his behavior and business practices; art critics faulted his work for being "kitsch". Kinkade died of "acute intoxication" from alcohol and the drug diazepam at the age of 54.