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Brazilian market

The brand has a notable history in Brazil. Volkswagen's relationship with Brazil dates back to the early 1950s. In 1956, Volkswagen began by building a plant in São Bernardo do Campo, near São Paulo as its first manufacturing plant outside Germany as a response to the Brazil's ban on the import of completely assembled vehicles in 1950. One year later, the plant started to produce the Kombi model—370 cars at that time, with a 50 per cent local content component share. Of 81 million vehicles produced over six decades in Brazil, 23 million of it was built by Volkswagen, which was produced by four passenger car factories in the country. In 2018, Volkswagen accounted for close on 15 per cent of the Brazilian car market.

The importance of the Brazilian market gave birth to several models developed and manufactured by Volkswagen do Brasil, which include the Fox, Gol, Nivus, Saveiro, Virtus and Voyage. These models are also typically exported throughout Latin America. Historical vehicles built for the market include the Brasília, SP1 & SP2, 1500/Variant/Variant II, Karmann Ghia TC, Parati and Suran. The Gol, first launched in 1980, was the best-selling car in the country for 27 consecutive years, up until 2013.