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Mating strategies

In evolutionary psychology and behavioral ecology, human mating strategies are a set of behaviors used by individuals to attract, select, and retain mates. Mating strategies overlap with reproductive strategies, which encompass a broader set of behaviors involving the timing of reproduction and the trade-off between quantity and quality of offspring (see life history theory).

Relative to other animals, human mating strategies are unique in their relationship with cultural variables such as the institution of marriage. Humans may seek out individuals with the intention of forming a long-term intimate relationship, marriage, casual relationship, or friendship. The human desire for companionship is one of the strongest human drives. It is an innate feature of human nature, and may be related to the sex drive. The human mating process encompasses the social and cultural processes whereby one person may meet another to assess suitability, the courtship process and the process of forming an interpersonal relationship. Commonalities, however, can be found between humans and nonhuman animals in mating behavior.