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Sponsorships and endorsements

He is endorsed by Japanese clothing company Uniqlo and Swiss companies Nationale Suisse, Credit Suisse, On, Rolex, Lindt, Sunrise, and Jura Elektroapparate. In 2008, Federer partnered with German car giant Mercedes-Benz, and in 2010, this endorsement was extended into a global partnership deal. Federer, who has been the brand ambassador for Lindt since 2009, gelled perfectly with the brand's fundamental values of Swissness, premiumness, and quality. Federer joined hands with Sunrise, Switzerland's largest telecommunications company, in 2014, and since then, they have regularly collaborated to create a slew of interesting campaigns harping on Swiss values of excellence and precision.

His other sponsors include Gillette, Wilson, Barilla, and Moët & Chandon. Previously, he was an ambassador for Nike, NetJets, Emmi AG, and Maurice Lacroix.