linguistic:voice_change, stylistic:style_transfer, information:classification
Overview of cognitive model

Linda Flower (a composition theorist known in the field of cognitive rhetoric) and John R. Hayes extended Bitzer's rhetorical situation and developed a set of heuristics that framed the writing process as a series of rhetorical problems to be solved. The heuristics focus on the generation and the structuring of ideas. Writers should choose goals with built-in guidelines that lead their content into certain directions. While generating ideas, four viable techniques come to play. These are: to write ideas without editing or filtering, to play out scenarios discussing the topic, to generate analogies, and to rest on ideas. When a writer is looking to push their ideas they should try to find cue words to the complex ideas together, to teach the ideas to another person, to tree ideas into classifications of organization, and to read their own writing as if they'd never seen it before. The last tool is to write for a specific audience by finding common ground with them.