linguistic:voice_change, information:highlighting, information:classification, quality:correction
Modern

Recent changes in gift-giving have been influenced by technology, consumer preferences, and cultural shifts. In the 20th and 21st centuries, globalized commerce, advertising, and cultural exchange have further diversified gift-giving practices. The expansion of e-commerce and digital platforms has introduced new forms of gifting, such as electronic gift cards and subscription services. There is a growing preference for personalized, handmade, or digitally delivered gifts over traditional store-bought items. Customized gifts like hand-drawn portraits and personalized books are increasingly popular, offering more emotional and cultural significance. E-commerce has played a key role in this transformation, with online platforms providing a convenient way to order personalized and virtual gifts.