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Controversies

A three-month exhibition of the luxury brand Louis Vuitton in 2011 led to some complaints of commercialism at the museum, with Peking University professor Xia Xueluan stating that as a state-level public museum, it "should in fact only be dedicating itself to non-profit cultural promotion." Yves Carcelle, chairman and chief executive officer of Louis Vuitton Malletier, defended the exhibition by stating: "What's important is what you are going to discover. I think before money, there's history: 157 years of creativity and craftsmanship."

Some critics have also alleged the museum's modern historiography tends to focus on the triumphs of the CCP, while minimizing or ignoring politically sensitive subjects such as the Great Leap Forward and the Cultural Revolution.