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Monterey Pop Festival

Although popular in Europe at the time, the Experience's first US single, "Hey Joe", failed to reach the Billboard Hot 100 chart upon its release on May 1, 1967. Their fortunes improved when McCartney recommended them to the organizers of the Monterey Pop Festival. He insisted that the event would be incomplete without Hendrix, whom he called "an absolute ace on the guitar". McCartney agreed to join the board of organizers on the condition that the Experience perform at the festival in mid-June.

On June 18, 1967, introduced by Brian Jones as "the most exciting performer ever heard", Hendrix opened with a fast arrangement of Howlin' Wolf's song "Killing Floor", wearing what Shadwick described as "clothes as exotic as any on display elsewhere". Shadwick wrote: " was not only something utterly new musically, but an entirely original vision of what a black American entertainer should and could look like." The Experience went on to perform renditions of "Hey Joe", B.B. King's "Rock Me Baby", Chip Taylor 's " Wild Thing ", and Bob Dylan 's " Like a Rolling Stone ", and four original compositions: " Foxy Lady ", "Can You See Me", "The Wind Cries Mary", and "Purple Haze". The set ended with Hendrix destroying his guitar and tossing pieces of it out to the audience. Rolling Stone ' s Alex Vadukul wrote:

When Jimi Hendrix set his guitar on fire at the 1967 Monterey Pop Festival he created one of rock's most perfect moments. Standing in the front row of that concert was a 17-year-old boy named Ed Caraeff. Caraeff had never seen Hendrix before nor heard his music, but he had a camera with him and there was one shot left in his roll of film. As Hendrix lit his guitar, Caraeff took a final photo. It would become one of the most famous images in rock and roll.

Caraeff stood on a chair next to the edge of the stage and took four monochrome pictures of Hendrix burning his guitar. Caraeff was close enough to the fire that he had to use his camera to protect his face from the heat. Rolling Stone later colorized the image, matching it with other pictures taken at the festival before using the shot for a 1987 magazine cover. According to author Gail Buckland, the final frame of "Hendrix kneeling in front of his burning guitar, hands raised, is one of the most famous images in rock". Author and historian Matthew C. Whitaker wrote that "Hendrix's burning of his guitar became an iconic image in rock history and brought him national attention". The Los Angeles Times asserted that, upon leaving the stage, Hendrix "graduated from rumor to legend". Author John McDermott wrote that "Hendrix left the Monterey audience stunned and in disbelief at what they'd just heard and seen". According to Hendrix: "I decided to destroy my guitar at the end of a song as a sacrifice. You sacrifice things you love. I love my guitar." The performance was filmed by D. A. Pennebaker and included in the concert documentary Monterey Pop, which helped Hendrix gain popularity with the US public.

After the festival, the Experience was booked for five concerts at Bill Graham's Fillmore, with Big Brother and the Holding Company and Jefferson Airplane. The Experience outperformed Jefferson Airplane during the first two nights and replaced them at the top of the bill on the fifth. Following their successful West Coast introduction, which included a free open-air concert at Golden Gate Park and a concert at the Whisky a Go Go, the Experience was booked as the opening act for the first American tour of the Monkees. The Monkees requested Hendrix as a supporting act because they were fans, but their young audience disliked the Experience, who left the tour after six shows. Chandler later said he engineered the tour to gain publicity for Hendrix.