structural:reformatting, information:classification
Literary influence

Despite the controversy generated by the work, and its critical reception amongst other scholars, The Golden Bough inspired much of the creative literature of the period. The poet Robert Graves adapted Frazer's concept of the dying king sacrificed for the good of the kingdom to the romantic idea of the poet's suffering for the sake of his Muse-Goddess, as reflected in his book on poetry, rituals, and myths, The White Goddess (1948). William Butler Yeats refers to Frazer's thesis in his poem " Sailing to Byzantium ". The horror writer H. P. Lovecraft 's understanding of religion was influenced by The Golden Bough, and Lovecraft mentions the book in his short story " The Call of Cthulhu ". T. S. Eliot acknowledged indebtedness to Frazer in his first note to his poem The Waste Land. William Carlos Williams refers to The Golden Bough in Book Two, part two, of Paterson. Frazer also influenced novelists James Joyce, Ernest Hemingway, William Gaddis and D. H. Lawrence.

The lyrics of the song " Not to Touch the Earth " by the Doors were influenced by The Golden Bough, with the title and opening lines being taken from its table of contents. Francis Ford Coppola 's film Apocalypse Now shows the antagonist Kurtz with the book in his lair, and his death is depicted as a ritual sacrifice.

The mythologist Joseph Campbell drew on The Golden Bough in The Hero with a Thousand Faces (1949), in which he accepted Frazer's view that mythology is a primitive attempt to explain the world of nature, though considering it only one among a number of valid explanations of mythology. Campbell later described Frazer's work as "monumental". The anthropologist Weston La Barre described Frazer as "the last of the scholastics " in The Human Animal (1955). The philosopher Ludwig Wittgenstein 's commentaries on The Golden Bough have been compiled as Remarks on Frazer's Golden Bough, edited by Rush Rhees, originally published in 1967 (the English edition followed in 1979). Robert Ackerman, in his The Myth and Ritual School: J. G. Frazer and the Cambridge Ritualists (1991), sets Frazer in the broader context of the history of ideas. The myth and ritual school includes scholars Jane Harrison, Gilbert Murray, F. M. Cornford, and A.B. Cook, who were connecting the new discipline of myth theory and anthropology with traditional literary classics at the end of the 19th century, influencing Modernist literature. The Golden Bough influenced Sigmund Freud 's work Totem and Taboo (1913), as well as the work of Freud's student Carl Jung.

The critic Camille Paglia has identified The Golden Bough as one of the most important influences on her book Sexual Personae (1990). In Sexual Personae, Paglia described Frazer's "most brilliant perception" in The Golden Bough as his "analogy between Jesus and the dying gods", though she noted that it was "muted by prudence". In Salon, she has described the work as "a model of intriguing specificity wed to speculative imagination." Paglia acknowledged that "many details in Frazer have been contradicted or superseded", but maintained that the work of Frazer's Cambridge school of classical anthropology "will remain inspirational for enterprising students seeking escape from today's sterile academic climate." Paglia has also commented, however, that the one-volume abridgement of The Golden Bough is "bland" and should be "avoided like the plague."