stylistic:style_transfer
1980–1988: New Romantic and pop era

Scary Monsters (and Super Creeps) (1980) produced the number one single " Ashes to Ashes ", featuring the textural guitar-synthesiser work of Chuck Hammer and revisiting the character of Major Tom from "Space Oddity". The song gave international exposure to the underground New Romantic movement when Bowie visited the London club "Blitz"—the main New Romantic hangout—to recruit several of the regulars (including Steve Strange of the band Visage) to act in the accompanying video, renowned as one of the most innovative of all time. While Scary Monsters used principles established by the Berlin albums, it was considered by critics to be far more direct musically and lyrically. The album's hard rock edge included conspicuous guitar contributions from Fripp and Pete Townshend. Topping the UK Albums Chart for the first time since Diamond Dogs, Buckley writes that with Scary Monsters, Bowie achieved "the perfect balance" of creativity and mainstream success.

Bowie paired with Queen in 1981 for a one-off single release, " Under Pressure ". The duet was a hit, becoming Bowie's third UK number-one single. Bowie was given the lead role in the BBC 's 1982 televised adaptation of Bertolt Brecht 's play Baal. Coinciding with its transmission, a five-track EP of songs from the play was released as Baal. In March 1982, Bowie's title song for Paul Schrader 's film Cat People was released as a single. A collaboration with Giorgio Moroder, it became a minor US hit and charted in the UK top 30. The same year, he departed RCA, having grown increasingly dissatisfied with them, and signed a new contract with EMI America Records for a reported $17 million. His 1975 severance settlement with Defries also ended in September.

Bowie reached his peak of popularity and commercial success in 1983 with Let's Dance. Co-produced by Chic 's Nile Rodgers, the album went platinum in both the UK and the US. Its three singles became top 20 hits in both countries, where its title track reached number one. " Modern Love " and " China Girl " each made number two in the UK, accompanied by a pair of "absorbing" music videos that Buckley said "activated key archetypes in the pop world... 'Let's Dance', with its little narrative surrounding the young Aboriginal couple, targeted 'youth', and 'China Girl', with its bare-bummed (and later partially censored) beach lovemaking scene... was sufficiently sexually provocative to guarantee heavy rotation on MTV". Then-unknown Texas blues guitarist Stevie Ray Vaughan guested on the album, featuring prominently on the title track. Let's Dance was followed by the six-month Serious Moonlight Tour, which was extremely successful. At the 1984 MTV Video Music Awards Bowie received two awards including the inaugural Video Vanguard Award.

Tonight (1984), another dance-oriented album, found Bowie collaborating with Pop and Tina Turner. Co-produced by Hugh Padgham, it included a number of cover songs, including three Pop covers and the 1966 Beach Boys hit " God Only Knows ". The album bore the transatlantic top 10 hit " Blue Jean ", itself the inspiration for the Julien Temple -directed short film Jazzin' for Blue Jean, in which Bowie played the dual roles of romantic protagonist Vic and arrogant rock star Screaming Lord Byron. The short won Bowie his only non-posthumous Grammy Award for Best Short Form Music Video. In early 1985, Bowie's collaboration with the Pat Metheny Group, " This Is Not America ", for the soundtrack of The Falcon and the Snowman, was released as a single and became a top 40 hit in the UK and US. In July that year, Bowie performed at Wembley Stadium for Live Aid, a multi-venue benefit concert for Ethiopian famine relief. Bowie and Mick Jagger duetted on a cover of Martha and the Vandellas ' " Dancing in the Street " as a fundraising single, which went to number one in the UK and number seven in the US; its video premiered during Live Aid.

Bowie took an acting role in the 1986 film Absolute Beginners, and his title song rose to number two in the UK charts. He also worked with composer Trevor Jones and wrote five original songs for the 1986 film Labyrinth, which he starred in. His final solo album of the decade was 1987's Never Let Me Down, where he ditched the light sound of his previous two albums, instead combining pop rock with a harder rock sound. Peaking at number six in the UK, the album yielded the hits " Day-In Day-Out ", " Time Will Crawl " and " Never Let Me Down ". Bowie later described it as his "nadir", calling it "an awful album". He supported the album on the 86-concert Glass Spider Tour. The backing band included Peter Frampton on lead guitar. Contemporary critics maligned the tour as overproduced, saying it pandered to the current stadium rock trends in its special effects and dancing, although in later years critics acknowledged the tour's strengths and influence on concert tours by other artists, such as Prince, Madonna and U2.