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Terrestrial fauna

On land, mammals were generally small sized, but a very relevant component of the fauna, with cimolodont multituberculates outnumbering dinosaurs in some sites. Neither true marsupials nor placentals existed until the very end, but a variety of non-marsupial metatherians and non-placental eutherians had already begun to diversify greatly, ranging as carnivores (Deltatheroida), aquatic foragers (Stagodontidae) and herbivores (Schowalteria, Zhelestidae). Various "archaic" groups like eutriconodonts were common in the Early Cretaceous, but by the Late Cretaceous northern mammalian faunas were dominated by multituberculates and therians, with dryolestoids dominating South America.

The apex predators were archosaurian reptiles, especially dinosaurs, which were at their most diverse stage. Avians such as the ancestors of modern-day birds also diversified. They inhabited every continent, and were even found in cold polar latitudes. Pterosaurs were common in the early and middle Cretaceous, but as the Cretaceous proceeded they declined for poorly understood reasons (once thought to be due to competition with early birds, but now it is understood avian adaptive radiation is not consistent with pterosaur decline). By the end of the period only three highly specialized families remained; Pteranodontidae, Nyctosauridae, and Azhdarchidae.

The Liaoning lagerstätte (Yixian Formation) in China is an important site, full of preserved remains of numerous types of small dinosaurs, birds and mammals, that provides a glimpse of life in the Early Cretaceous. The coelurosaur dinosaurs found there represent types of the group Maniraptora, which includes modern birds and their closest non-avian relatives, such as dromaeosaurs, oviraptorosaurs, therizinosaurs, troodontids along with other avialans. Fossils of these dinosaurs from the Liaoning lagerstätte are notable for the presence of hair-like feathers.

Insects diversified during the Cretaceous, and the oldest known ants, termites and some lepidopterans, akin to butterflies and moths, appeared. Aphids, grasshoppers and gall wasps appeared.