linguistic:translation, information:classification
United States

7-Eleven Stores of Oklahoma operated independently beginning in 1953 under an agreement with the Brown family. As part of this franchise agreement, 7-Elevens in Oklahoma bore slight differences to stores elsewhere: for instance, products such as Big Bite hot dogs were not sold there, the Slurpee was branded as the "Icy Drink", and Oklahoma stores operated their own loyalty program called "Thx!", which did not intersect with the national 7Rewards system. On March 2, 2020, 7-Eleven, Inc. announced it had officially closed on the acquisition of over 100 of these independently operated 7-Eleven stores in Oklahoma. All of these 100 stores were in the greater Oklahoma City metropolitan area. This acquisition increased the total number of 7-Eleven stores in the US and Canada to nearly 9800. Following the purchase, the Oklahoma 7-Elevens were fully integrated into national branding, marketing, and loyalty campaigns.