linguistic:paraphrasing
Percentage increase and decrease

Due to inconsistent usage, it is not always clear from the context what a percentage is relative to. When speaking of a "10% rise" or a "10% fall" in a quantity, the usual interpretation is that this is relative to the initial value of that quantity. For example, if an item is initially priced at $200 and the price rises 10% (an increase of $20), the new price will be $220. Note that this final price is 110% of the initial price (100% + 10% = 110%).

Some other examples of percent changes:

In general, a change of x percent in a quantity results in a final amount that is 100 + x percent of the original amount (equivalently, (1 + 0.01 x) times the original amount).