structural:reformatting, stylistic:style_transfer
Eisner & Iger

Wow lasted four issues (cover-dated July–September and November 1936). After it ended, Eisner and Iger worked together producing and selling original comics material, anticipating that the well of available reprints would soon run dry, though their accounts of how their partnership was founded differ. One of the first such comic-book "packagers", their partnership was an immediate success, and the two soon had a stable of comics creators supplying work to Fox Comics, Fiction House, Quality Comics (for whom Eisner co-created such characters as Doll Man and Blackhawk), and others. Turning a profit of $1.50 a page, Eisner claimed that he "got very rich before I was 22," later detailing that in Depression-era 1939 alone, he and Iger "had split $25,000 between us", a considerable amount for the time.

Among the studio's products was a self-syndicated Sunday comic strip, Hawks of the Sea, that initially reprinted Eisner's old strip Wow, What A Magazine! feature "The Flame" and then continued it with new material. Eisner's original work even crossed the Atlantic, with Eisner drawing the new cover of the October 16, 1937, issue of Boardman Books ' comic-strip reprint tabloid Okay Comics Weekly.

In 1939, Eisner was commissioned to create Wonder Man for Victor Fox, an accountant who had previously worked at DC Comics and was becoming a comic book publisher himself. Following Fox's instructions to create a Superman -type character, and using the pen name Willis, Eisner wrote and drew the first issue of Wonder Comics. Eisner said in interviews throughout his later life that he had protested the derivative nature of the character and story, and that when subpoenaed after National Periodical Publications, the company that would evolve into DC Comics, sued Fox, alleging Wonder Man was an illegal copy of Superman, Eisner testified that this was so, undermining Fox's case; Eisner even depicts himself doing so in his semi-autobiographical graphic novel The Dreamer. However, a transcript of the proceeding, uncovered by comics historian Ken Quattro in 2010, indicates Eisner in fact supported Fox and claimed Wonder Man as an original Eisner creation.