quality:correction
Benefits and pitfalls

Nevertheless, they add, such approaches are also arbitrary and usually are based largely on managerial judgment and intuition. It is easy for empirically oriented academics to underestimate the importance and value of managerial intuition, especially when this is based on experience. The attraction of descriptor-based or firmographic approaches is understandable in the circumstances and can provide useful and important insights to the practical issues of engaging with customers. More accurately, such emporographic variables facilitate such logistical issues of supplier convenience as minimizing sales or distribution costs and, perhaps, prices but this is not the principal reason for emporographic analysis.