linguistic:translation
The peak of Deism (1696–1801)

The appearance of John Locke 's Essay Concerning Human Understanding (1690) marks an important turning-point and new phase in the history of English Deism. Lord Herbert's epistemology was based on the idea of "common notions" (or innate ideas). Locke's Essay was an attack on the foundation of innate ideas. After Locke, deists could no longer appeal to innate ideas as Herbert had done. Instead, deists were forced to turn to arguments based on experience and nature. Under the influence of Newton, they turned to the argument from design as the principal argument for the existence of God.

Peter Gay identifies John Toland 's Christianity Not Mysterious (1696), and the "vehement response" it provoked, as the beginning of post-Lockian Deism. Among the notable figures, Gay describes Toland and Matthew Tindal as the best known; however, Gay considered them to be talented publicists rather than philosophers or scholars. He regards Conyers Middleton and Anthony Collins as contributing more to the substance of debate, in contrast with fringe writers such as Thomas Chubb and Thomas Woolston.

Other English Deists prominent during the period include William Wollaston, Charles Blount, Henry St John, 1st Viscount Bolingbroke, and, in the latter part, Peter Annet, Thomas Chubb, and Thomas Morgan. Anthony Ashley-Cooper, 3rd Earl of Shaftesbury was also influential; though not presenting himself as a Deist, he shared many of the deists' key attitudes and is now usually regarded as a Deist.

Especially noteworthy is Matthew Tindal's Christianity as Old as the Creation (1730), which became, very soon after its publication, the focal center of the Deist controversy. Because almost every argument, quotation, and issue raised for decades can be found here, the work is often termed "the Deist's Bible". Following Locke's successful attack on innate ideas, Tindal's "Bible" redefined the foundation of Deist epistemology as knowledge based on experience or human reason. This effectively widened the gap between traditional Christians and what he called "Christian Deists", since this new foundation required that "revealed" truth be validated through human reason.