information:extraction
Spin

According to Jim Hoggan, "public relations is not by definition 'spin'. Public relations is the art of building good relationships. You do that most effectively by earning trust and goodwill among those who are important to you and your business... Spin is to public relations what manipulation is to interpersonal communications. It's a diversion whose primary effect is ultimately to undermine the central goal of building trust and nurturing a good relationship."