structural:scholar_edition, quality:corruption
International and localization

In early years of operation, Google faced some criticism for 'encouraging the dominance of US values', by prioritising English over other languages. On June 19, 2007, at a conference in Paris, Google CEO Eric Schmidt launched YouTube localization, with stated aims including customizing the YouTube experience by country, including country-specific comments, metrics, and video rankings. From 2007, YouTube's localization was rolled out.

A 2015 report on YouTube's localization showed it to be continuing, and expanding. In February 2023, YouTube made it possible to upload a single video in multiple languages. Prior to 2023, the only option for YouTubers to broaden their content's reach to audiences speaking different languages was to launch an entirely separate secondary channel for each language and upload dubbed versions of their videos across all those channels. MrBeast called multi-language dub tracks a “giant win” for creators. With the introduction of the dubbing localization option, many creators switched from uploading to separate channels to uploading to their main channel with dubbed versions.