structural:expansion
Golden age

The "Golden Age of Photojournalism" is often considered to be roughly the 1930s through the 1950s. It was made possible by the development of the compact commercial 35mm Leica camera in 1925, and the first flash bulbs between 1927 and 1930, which allowed the journalist true flexibility in taking pictures.

A new style of magazine and newspaper appeared that used photography more than text to tell stories. The Berliner Illustrirte Zeitung was the first to pioneer the format of the illustrated news magazine. Beginning in 1901, it began to print photographs inside the magazine, a revolutionary innovation. In the successive decades, it was developed into the prototype of the modern news magazine.

It pioneered the photo-essay, had a specialised staff and production unit for pictures and maintained a photo library. It also introduced the use of candid photographs taken with the new smaller cameras.

The magazine sought out reporters who could tell a story using photographs, notably the pioneer sports photographer Martin Munkácsi, the first staff photographer, and Erich Salomon, one of the founders of photojournalism.

Other magazines included, Arbeiter-Illustrierte-Zeitung (Berlin), Vu (France), Life (USA), Look (USA), Picture Post (London)); and newspapers, The Daily Mirror (London) and The New York Daily News. Famous photographers of the era included Robert Capa, Romano Cagnoni, Alfred Eisenstaedt, Margaret Bourke-White and W. Eugene Smith.

Henri Cartier-Bresson is held by some to be the father of modern photojournalism, although this appellation has been applied to various other photographers, such as Erich Salomon, whose candid pictures of political figures were novel in the 1930s.

The photojournalism of, for example, Agustí Centelles played an important role in the propaganda efforts of the Republican side in the Spanish Civil War in the late 1930s.

American journalist Julien Bryan photographed and filmed the beginning of the Second World War being under heavy German bombardment in September 1939 in Poland. He was pioneer worker in color photography, Kodachrome.

William Vandivert photographed in color the German bombardment of London called the Blitz in 1940.

Soldier Tony Vaccaro is also recognized as one of the pre-eminent photographers of World War II. His images taken with the modest Argus C3 captured horrific moments in war, similar to Capa's Spanish soldier being shot. Capa himself was on Omaha Beach on D-Day and captured pivotal images of the conflict on that occasion. Vaccaro is also known for having developed his own images in soldier's helmets, and using chemicals found in the ruins of a camera store in 1944.

Until the 1980s, most large newspapers were printed with turn-of-the-century "letterpress" technology using easily smudged oil-based ink, off-white, low-quality "newsprint" paper, and coarse engraving screens. While letterpresses produced legible text, the photoengraving dots that formed pictures often bled or smeared and became fuzzy and indistinct. In this way, even when newspapers used photographs well — a good crop, a respectable size — murky reproduction often left readers re-reading the caption to see what the photo was all about. The Wall Street Journal adopted stippled hedcuts in 1979 to publish portraits and avoid the limitations of letterpress printing. Not until the 1980s did a majority of newspapers switch to "offset" presses that reproduce photos with fidelity on better, whiter paper.

By contrast Life, one of America's most popular weekly magazines from 1936 through the early 1970s, was filled with photographs reproduced beautifully on oversize 11×14-inch pages, using fine engraving screens, high-quality inks, and glossy paper. Life often published a United Press International (UPI) or Associated Press (AP) photo that had been first reproduced in newspapers, but the quality magazine version appeared to be a different photo altogether. In large part because their pictures were clear enough to be appreciated, and because their name always appeared with their work, magazine photographers achieved near-celebrity status. Life became a standard by which the public judged photography, and many of today's photo books celebrate "photojournalism" as if it had been the exclusive province of near-celebrity magazine photographers.

In 1947, a few famous photographers founded the international photographic cooperative Magnum Photos. In 1989, Corbis Corporation and in 1995 Getty Images were founded. These powerful image libraries sell the rights to photographs and other still images.