quality:corruption
Golden Age 1860 to 1910

The Daily Mail was first published in 1896 by Lord Northcliffe. It became Britain's second biggest-selling daily newspaper, outsold only by The Sun. The Daily Mail was Britain's first daily newspaper aimed at the newly literate "lower-middle class market resulting from mass education, combining a low retail price with plenty of competitions, prizes and promotional gimmicks", and the first British paper to sell a million copies a day. It was, from the outset, a newspaper for women, being the first to provide features especially for them, and is the only British newspaper whose readership is more than 50% female, at 53%.