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Rajinikanth is widely regarded as one of the most popular actors in the history of Indian cinema. His popularity has been attributed to his distinctively delivered dialogue and eccentricities showcased in his movies, alongside his political pronouncements and charitable work. Many also cite reasons for Rajinikanth's popularity as coming from his larger-than-life super-hero appearance in many films, supported by gravity-defying stunts and charismatic expressions, all while attempting to maintain modesty in real-life. Almost every film of Rajinikanth has punchlines delivered by him in a distinctive style, and these punchlines often have a message or even warn the film's antagonists.

Rajinikanth is one of the highest-grossing actors in Tamil cinema history. After opening his first official Twitter account in 2014, Rajinikanth received over 210,000 followers within 24 hours, which according to The Economic Times was deemed by social media research firms as the fastest rate of followers for any Indian celebrity, as well as among the top-10 in the world. In 2015, a film about his fandom, For the Love of a Man, premiered at the 71st Venice International Film Festival.