structural:summarization, information:extraction, linguistic:voice_change
Eurovision logo and theme

Until 2004, each edition of the contest used its own logo and visual identity as determined by the respective host broadcaster. To create a consistent visual identity, a generic logo was introduced ahead of the 2004 contest. This is typically accompanied by a unique theme artwork designed for each individual contest by the host broadcaster, with the flag of the host country placed prominently in the centre of the Eurovision heart. The original logo was designed by the London-based agency JM International, and received a revamp in 2014 by the Amsterdam-based Cityzen Agency for the contest's 60th edition.

An individual theme is utilised by contest producers when constructing the visual identity of each edition of the contest, including the stage design, the opening and interval acts, and the "postcards". The short video postcards are interspersed between the entries and were first introduced in 1970, initially as an attempt to "bulk up" the contest after a number of countries decided not to compete, but has since become a regular part of the show and usually highlight the host country and introduce the competing acts. A unique slogan for each edition, first introduced in 2002, was also an integral part of each contest's visual identity, which was replaced by a permanent slogan from 2024 onwards. The permanent slogan, "United by Music", had previously served as the slogan for the 2023 contest before being retained for all future editions as part of the contest's global brand strategy.