stylistic:tone, information:classification, information:extraction, quality:corruption
Passive audience

Assuming that cultivation theory aligns with the magic bullet theory, several cognitive mechanisms that explain cultivation effects have been put forth by Shrum (1995, 1996, 1997). Shrum's availability- heuristic explanation suggests that heavy viewers tend to retain more vivid memories of instances of television reality and more readily access those memories when surveyors ask them questions, resulting in more responses related to viewing, more quickly given. Another mechanism that might explain the cultivation phenomenon is a cognitive-narrative mechanism. Previous research suggests that the realism of narratives in combination with individual-level "transportability", or the ability to be less critical of a narrative, might facilitate cultivation effects.