stylistic:tone
Merchandise

In 1994, the licensee Bandai earned $140 million annually from sales of licensed Dragon Ball toys, video games and other character goods in Japan. In 1996, Dragon Ball Z grossed $2.95 billion in merchandise sales worldwide. As of early 1996, more than 100 companies outside Japan applied for character goods. Bandai sold over 2 billion Dragon Ball Carddass cards in Japan by 1998, and over 1 million Dragon Stars action figures in the Americas and Europe as of 2018. In 2000, Burger King sponsored a toy promotion to distribute 20 million Dragon Ball Z figures across North America. By 2011, the franchise had generated $5 billion in merchandise sales. In 2012, the franchise grossed ¥7.67 billion ($96.13 million) from licensed merchandise sales in Japan.