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Entrepreneurship

Media outlets describe Swift as a savvy businesswoman; in 2024, she topped Billboard 's annual Power 100 ranking of the top music industry executives. Swift is known for her traditional album rollouts, consisting of a variety of promotional activities that Rolling Stone termed as an inescapable " multimedia bonanza". Easter eggs and cryptic teasers became a common practice in contemporary pop music because of Swift. Publications describe her discography as a music " universe " subject to analysis by fans, critics, and journalists. Swift maintains an active presence on social media and a close relationship with fans, to which many journalists attribute her success. Her in-house management team is called 13 Management.

Swift has endorsed many brands and businesses, having launched clothing lines with L.E.I. and Stella McCartney, designed American Greetings cards and Jakks Pacific dolls, released a number of fragrances with Elizabeth Arden, and signed multi-year deals with AT&T and Capital One. She was a spokesperson for the National Hockey League 's Nashville Predators and Sony Cyber-shot digital cameras, and became the global ambassador for New York City in 2014 and Record Store Day in 2022.