structural:expansion, structural:summarization
Gandhi as folk hero

Indian Congress in the 1920s appealed to Andhra Pradesh peasants by creating Telugu language plays that combined Indian mythology and legends, linked them to Gandhi's ideas, and portrayed Gandhi as a messiah, a reincarnation of ancient and medieval Indian nationalist leaders and saints. The plays built support among peasants steeped in traditional Hindu culture, according to Murali, and this effort made Gandhi a folk hero in Telugu speaking villages, a sacred messiah-like figure.

According to Dennis Dalton, it was Gandhi's ideas that were responsible for his wide following. Gandhi criticised Western civilisation as one driven by "brute force and immorality", contrasting it with his categorisation of Indian civilisation as one driven by "soul force and morality." Gandhi captured the imagination of the people of his heritage with his ideas about winning "hate with love." These ideas are evidenced in his pamphlets from the 1890s, in South Africa, where too Gandhi was popular among the Indian indentured workers. After he returned to India, people flocked to Gandhi because he reflected their values.

Gandhi also campaigned hard going from one rural corner of the Indian subcontinent to another. He used terminology and phrases such as Rama -rajya from Ramayana, Prahlada as a paradigmatic icon, and such cultural symbols as another facet of swaraj and satyagraha. During Gandhi's lifetime, these ideas sounded strange outside India, but they readily and deeply resonated with the culture and historic values of his people.