information:highlighting, structural:scholar_edition, quality:corruption
Writing

Time initially possessed a distinctively "acerbic, irreverent style", largely created by Haddon and sometimes called "Timestyle". Timestyle made regular use of inverted sentences, as famously parodied in 1936 by Wolcott Gibbs in The New Yorker: "Backward ran sentences until reeled the mind... Where it all will end, knows God!" Time also coined or popularized many neologisms like "socialite", "guesstimate", "televangelist", "pundit", and "tycoon", as well as some less successful ones like "cinemactress" and "radiorator". Time introduced the names "World War I" and "World War II" in 1939, as opposed to older forms like "First World War" and "World War No. 2". The false title construction was popularized by Time and indeed is sometimes called a " Time -style adjective".