structural:reformatting, structural:summarization
World Bodybuilding Federation

In 1990, professional wrestling promoter Vince McMahon attempted to form his own bodybuilding organization known as the World Bodybuilding Federation (WBF). It operated as a sister to the World Wrestling Federation (WWF, now WWE), which provided cross-promotion via its performers and personalities. Tom Platz served as the WBF's director of talent development, and announced the new organization during an ambush of that year's Mr. Olympia (which, unbeknownst to organizers, McMahon and Platz had attended as representatives of an accompanying magazine, Bodybuilding Lifestyles). It touted efforts to bring bigger prize money and more "dramatic" events to the sport of bodybuilding—which resulted in its championships being held as pay-per-view events with WWF-inspired sports entertainment features and showmanship. The organization signed high-valued contracts with a number of IFBB regulars.

The IFBB's inaugural championship in June 1991 (won by Gary Strydom) received mixed reviews. The WBF would be indirectly impacted by a steroid scandal involving the WWF, prompting the organization to impose a drug testing policy prior to the 1992 championship. The drug testing policy hampered the quality of the 1992 championship, while attempts to increase interest by hiring WCW wrestler Lex Luger as a figurehead (hosting a WBF television program on USA Network, and planning to make a guest pose during the 1992 championship before being injured in a motorcycle accident) and attempting to sign Lou Ferrigno (who left the organization shortly after the drug testing policy was announced) did not come to fruition. The second PPV received a minuscule audience, and the WBF dissolved only one month later in July 1992.