linguistic:paraphrasing, stylistic:tone
Shilling

Shilling is deliberately giving spectators the feeling that one is an energetic autonomous client of a vendor for whom one is working. The effectiveness of shilling relies on crowd psychology to encourage other onlookers or audience members to purchase the goods or services (or accept the ideas being marketed). Shilling is illegal in some places, but legal in others. An example of shilling is paid reviews that give the impression of being autonomous opinions.