linguistic:voice_change, information:filtering
Philippines

SMS was introduced to selected markets in the Philippines in 1995. In 1998, Philippine mobile service providers launched SMS more widely across the country, with initial television marketing campaigns targeting hearing-impaired users. The service was initially free with subscriptions, but Filipinos quickly exploited the feature to communicate for free instead of using voice calls, which they would be charged for. After telephone companies realized this trend, they began charging for SMS. The rate across networks is 1 peso per SMS (about US$0.023). Even after users were charged for SMS, it remained cheap, about one-tenth of the price of a voice call. This low price led to about five million Filipinos owning a cell phone by 2001. Because of the highly social nature of Philippine culture and the affordability of SMS compared to voice calls, SMS usage shot up. Filipinos used texting not only for social messages but also for political purposes, as it allowed the Filipinos to express their opinions on current events and political issues. It became a powerful tool for Filipinos in promoting or denouncing issues and was a key factor during the 2001 EDSA II revolution, which overthrew then-President Joseph Estrada, who was eventually found guilty of corruption. According to 2009 statistics, there were about 72 million mobile service subscriptions (roughly 80% of the Filipino population), with around 1.39 billion SMS messages being sent daily. Because of the large number of text messages being sent, the Philippines became known as the "text capital of the world" during the late 1990s until the early 2000s.