structural:scholar_edition
Stages of marketing a good or service

A core argument is that because of technology, increasing competition, and the increasing expectations of consumers, services today are starting to look like standardized goods. Products can be placed on a continuum from undifferentiated (referred to as commodities) to highly differentiated. Just as service markets build on goods markets, so transformation and experience markets build on these newly commoditized services, e.g. Internet bandwidth, consulting help.