structural:reformatting, structural:expansion, structural:scholar_edition
Paranormal beliefs

One factor in the appeal of alleged psychic readings is that listeners apply a confirmation bias which fits the psychic's statements to their own lives. By making a large number of ambiguous statements in each sitting, the psychic gives the client more opportunities to find a match. This is one of the techniques of cold reading, with which a psychic can deliver a subjectively impressive reading without any prior information about the client. Investigator James Randi compared the transcript of a reading to the client's report of what the psychic had said, and found that the client showed a strong selective recall of the "hits".