structural:reformatting, information:highlighting, structural:scholar_edition
Crisis communication dilemma

"Stealing Thunder" is a controversial topic. Research would suggest being proactive and disclosing negative information early on can help minimize repetitional damage, it is understandable that companies would still be hesitant to do so. The fear of negative publicity and the potential impact of their business can make it difficult to disclose information that could harm their reputation. Crisis communication is about managing the situation in the best way possible. Business being proactive and disclosing negative information early on can demonstrate transparency and willingness to take responsibility for their actions. This builds truest and credibility with stakeholders, which is crucial in times of crisis. Companies needs to analyze the risk and benefits of "stealing thunder" and decide the best course of actions for their organization. They may even consider seeking advice from crisis communication experts or conducting a risk assessment for an informative decision.