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Ethnocentrism in social sciences

In social sciences, ethnocentrism means to judge another culture based on the standard of one's own culture instead of the standard of the other particular culture. When people use their own culture as a parameter to measure other cultures, they often tend to think that their culture is superior and see other cultures as inferior and bizarre. Ethnocentrism can be explained at different levels of analysis. For example, at an intergroup level, this term is seen as a consequence of a conflict between groups; while at the individual level, in-group cohesion and out-group hostility can explain personality traits. Also, ethnocentrism can helps us to explain the construction of identity. Ethnocentrism can explain the basis of one's identity by excluding the outgroup that is the target of ethnocentric sentiments and used as a way of distinguishing oneself from other groups that can be more or less tolerant. This practice in social interactions creates social boundaries, such boundaries define and draw symbolic boundaries of the group that one wants to be associated with or belong to. In this way, ethnocentrism is a term not only limited to anthropology but also can be applied to other fields of social sciences like sociology or psychology. Ethnocentrism may be particularly enhanced in the presence of interethnic competition, hostility and violence. On the other hand, ethnocentrism may negatively influence expatriate worker's performance.

A more recent interpretation of ethnocentrism, which expands upon the work of Claude Lévi-Strauss, highlights its positive dimension. Political sociologist Audrey Alejandro of the London School of Economics argues that, while ethnocentrism does produce social hierarchies, it also produces diversity by maintaining the different dispositions, practices, and knowledge of identity groups. Diversity is both fostered and undermined by ethnocentrism. Ethnocentrism, for Alejandro, is therefore neither something to be suppressed nor celebrated uncritically. Rather, observers can cultivate a 'balanced ethnocentrism', (individual self worth) allowing themselves to be challenged and transformed by difference whilst still protecting difference.