quality:correction
Post-Fordist production is a competitive business approach which aims to respond quickly, precisely and effectively to the existence of increased consumer choice as well as to the increased importance of the identity and personal development concerns that individuals have (as employees and as consumers). For this purpose, a great deal of effort goes into collecting consumer data and business data using information technology, to understand what the business trends and changes in consumer demand are. Post-Fordist production networks require much greater flexibility from their workforces, providing more variation in job roles for employees, more individualized labour relations, and more flexible production techniques such as lean manufacturing.