structural:scholar_edition
Business ventures

In 1979, Cruyff was reaching the twilight of his career in Barcelona. He began to imagine creating a range of footwear himself to challenge the technical and luxury qualities of those on the market beforehand. After a few years of trying and failing to encourage big sportswear brands to take his idea seriously, after all this was quite an unusual ambition of a professional sportsman at the time. Eventually he combined with his close friend, Italian designer Emilio Lazzarini, and using his knowledge he set out to create a technical shoe which managed to balance functionality with elegance. Initially the range was filled with "luxury" indoor football shoes, but they quickly became used as a fashion shoe due to their attractive appearance. And so Cruyff Classics brand was born.