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General election: 1994

With the election set for 27 April 1994, the ANC began campaigning, opening 100 election offices and orchestrating People's Forums across the country at which Mandela could appear, as a popular figure with great status among black South Africans. The ANC campaigned on a Reconstruction and Development Programme (RDP) to build a million houses in five years, introduce universal free education and extend access to water and electricity. The party's slogan was "a better life for all", although it was not explained how this development would be funded. With the exception of the Weekly Mail and the New Nation, South Africa's press opposed Mandela's election, fearing continued ethnic strife, instead supporting the National or Democratic Party. Mandela devoted much time to fundraising for the ANC, touring North America, Europe and Asia to meet wealthy donors, including former supporters of the apartheid regime. He also urged a reduction in the voting age from 18 to 14; rejected by the ANC, this policy became the subject of ridicule.

Concerned that COSAG would undermine the election, particularly in the wake of the conflict in Bophuthatswana and the Shell House massacre —incidents of violence involving the AWB and Inkatha, respectively—Mandela met with Afrikaner politicians and generals, including P. W. Botha, Pik Botha and Constand Viljoen, persuading many to work within the democratic system. With de Klerk, he also convinced Inkatha's Buthelezi to enter the elections rather than launch a war of secession. As leaders of the two major parties, de Klerk and Mandela appeared on a televised debate; Mandela's offer to shake his hand surprised him, leading some commentators to deem it a victory for Mandela. The election went ahead with little violence, although an AWB cell killed 20 with car bombs. As widely expected, the ANC won a sweeping victory, taking 63% of the vote, just short of the two-thirds majority needed to unilaterally change the constitution. The ANC was also victorious in seven provinces, with Inkatha and the National Party each taking one. Mandela voted at the Ohlange High School in Durban, and though the ANC's victory assured his election as president, he publicly accepted that the election had been marred by instances of fraud and sabotage.