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In popular culture

Although Seoul remains the de facto film and television capital of South Korea, Busan shares more in common with Cannes, France than just its reputation as seaside resort town.

The Busan International Film Festival is often referred to as the " Cannes of Asia", attracting thousands of entertainment personalities from both Eastern and Western cinema every year, honoring and recognizing international luminaries such as Mike Leigh, Shōhei Imamura, Wong Kar-wai, and Kim Ki-duk.

It is frequently used as a film location, best known in the west for Marvel's Black Panther and Apple's Pachinko, but also for the Korean market productions of Train to Busan, Old Boy, and Decision to Leave, as well as the popular K-Drama Reply 1997, highlighting the distinct Gyeongsang dialect, which is comparable to a Scottish English in relation to standard British English.