stylistic:tone, quality:correction, structural:reformatting
CNN

In 1978, he contacted media executive Reese Schonfeld with his plans to launch a 24-hour news channel (Schonfeld had previously approached Turner with the same proposition in 1977 but was rebuffed). Schonfeld responded that it could be done with a staff of 300 if they used an all electronic newsroom and satellites for all transmissions. It would require an initial investment of $15 million–$20 million and several million dollars per month to operate.

In 1979, Turner sold his North Carolina station, WRET, to fund the transaction and established its headquarters in lower-cost, non-union Atlanta. Schonfeld was appointed first president and chief executive of the then-named Cable News Network (CNN). CNN hired Jim Kitchell, former general manager of news at NBC as vice president of production and operations; Sam Zelman as vice president of news and executive producer; Bill MacPhail as head of sports, Ted Kavanau as director of personnel, and Burt Reinhardt as vice president of the network. In 1982, Schonfeld was succeeded as CEO by Turner after a dispute over Schonfeld's firing of Sandi Freeman; and was succeeded as president by CNN's executive vice president, Burt Reinhardt.