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2016 presidential campaign

Trump's fame and provocative statements earned him an unprecedented amount of free media coverage, elevating his standing in the Republican primaries. He adopted the phrase "truthful hyperbole", coined by his ghostwriter Tony Schwartz, to describe his public speaking style. His campaign statements were often opaque and suggestive, and a record number were false. Trump said he disdained political correctness and frequently made claims of media bias.

Trump announced his candidacy in June 2015. His campaign was initially not taken seriously by political analysts, but he quickly rose to the top of opinion polls. He became the front-runner in March 2016 and was declared the presumptive Republican nominee in May.

Hillary Clinton led Trump in national polling averages throughout the campaign, but, in early July, her lead narrowed. In mid-July Trump selected Indiana governor Mike Pence as his running mate, and the two were officially nominated at the 2016 Republican National Convention. Trump and Clinton faced off in three presidential debates in September and October 2016. Trump twice refused to say whether he would accept the result of the election.