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Competitions and incentives

Financial or material incentives to entice people to quit smoking improve smoking cessation while the motivation is in place. Competitions that require participants to deposit their own money, "betting" that they will succeed in quitting smoking, appear to be an effective incentive. However, it is more difficult to recruit participants for this type of contest in head-to-head comparisons with other incentive models, such as giving participants NRT or placing them in a more typical rewards program. Evidence shows that incentive programs may be effective for pregnant mothers who smoke. As of 2019, there is an insufficient number of studies on "quit and win," and other competition-based interventions and results from the existing studies were inconclusive.