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Deauville and Biarritz

In 1913, Chanel opened a boutique in Deauville, financed by Arthur Capel, where she introduced deluxe casual clothing suitable for leisure and sport. The fashions were constructed from humble fabrics such as jersey and tricot, at the time primarily used for men's underwear. The location was a prime one, in the center of town on a fashionable street. Here Chanel sold hats, jackets, sweaters, and the marinière, the sailor blouse. Chanel had the dedicated support of two family members, her sister Antoinette, and her paternal aunt Adrienne, who was of a similar age.: 42 Adrienne and Antoinette were recruited to model Chanel's designs; on a daily basis the two women paraded through the town and on its boardwalks, advertising the Chanel creations.: 107–08