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Macedon

In Ancient Macedonia, during the time of Alexander the Great the custom of smooth shaving was introduced. Alexander strongly promoted shaving during his reign because he believed it looked tidier. Reportedly, Alexander ordered his soldiers to be clean-shaven, fearing that their beards would serve as handles for their enemies to grab and hold onto. The practice of shaving spread from the Macedonians, whose kings are represented on coins, statues, etc. with smooth faces, throughout the whole known world of the Macedonian Empire. Laws were passed against it, without effect, at Rhodes and Byzantium; even Aristotle conformed to the new custom, unlike the other philosophers, who retained the beard as a badge of their profession. Due to this, a man with a beard, after the Macedonian period, implied a philosopher; there are many allusions to this custom of the later philosophers in such proverbs as: "The beard does not make the sage." Due to this association with philosophers, who lost reputation over time, the beard acquired more and more a negative connotation, as in Theodore Prodromos, Lucian of Samosata and Julian the apostate (who wrote the Misopogon, i. e. "beard hater")