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Material culture and social history

Despite their ethnic diversity and linguistic distinctions, the various Quechua ethnic groups have numerous cultural characteristics in common. They also share many of these with the Aymara or other Indigenous peoples of the central Andes.

Traditionally, Quechua identity is locally oriented and inseparably linked in each case with the established economic system. It is based on agriculture in the lower altitude regions, and on pastoral farming in the higher regions of the Puna. The typical Andean community extends over several altitude ranges and thus includes the cultivation of a variety of arable crops and/or livestock. The land is usually owned by the local community (ayllu) and is either cultivated jointly or redistributed annually.

Beginning with the colonial era and intensifying after the South American states had gained their independence, large landowners appropriated all or most of the land and forced the Native population into bondage (known in Ecuador as Huasipungo, from Kichwa wasipunku, "front door"). Harsh conditions of exploitation repeatedly led to revolts by the Indigenous farmers, which were forcibly suppressed. The largest of these revolts occurred in 1780–1781 under the leadership of Husiy Qawriyil Kunturkanki.

Some Indigenous farmers re-occupied their ancestors' lands and expelled the landlords during the takeover of governments by dictatorships in the middle of the 20th century, such as in 1952 in Bolivia (Víctor Paz Estenssoro) and 1968 in Peru (Juan Velasco Alvarado). The agrarian reforms included the expropriation of large landowners. In Bolivia, there was a redistribution of the land to the Indigenous population as their private property. This disrupted traditional Quechua and Aymara culture based on communal ownership, but ayllus has been retained up to the present time in remote regions, such as in the Peruvian Quechua community of Q'ero.

The struggle for land rights continues up to the present time to be a political focal point of everyday Quechua life. The Kichwa ethnic groups of Ecuador which are part of the ECUARUNARI association were recently able to regain communal land titles or the return of estates—in some cases through militant activity. Especially the case of the community of Sarayaku has become well known among the Kichwa of the lowlands, who after years of struggle were able to successfully resist expropriation and exploitation of the rain forest for petroleum recovery.

A distinction is made between two primary types of joint work. In the case of mink'a, people work together for projects of common interest (such as the construction of communal facilities). Ayni is, in contrast, reciprocal assistance, whereby members of an ayllu help a family to accomplish a large private project, for example, house construction, and in turn can expect to be similarly helped later with a project of their own.

In almost all Quechua ethnic groups, many traditional handicrafts are an important aspect of material culture. This includes a tradition of weaving handed down from Inca times or earlier, using cotton, wool (from llamas, alpacas, guanacos, and vicuñas), and a multitude of natural dyes, and incorporating numerous woven patterns (pallay). Houses are usually constructed using air-dried clay bricks (tika, or in Spanish adobe), or branches and clay mortar (" wattle and daub "), with the roofs being covered with straw, reeds, or puna grass (ichu).

The disintegration of the traditional economy, for example, regionally through mining activities and accompanying proletarian social structures, has usually led to a loss of both ethnic identity and the Quechua language. This is also a result of steady migration to large cities (especially Lima), which has resulted in acculturation by Hispanic society there.