quality:corruption, structural:reformatting
Media

A subset of populism which deals with the use of media by politicians is called "media populism".

Populist leaders often use the media in order to mobilize their support. In Latin America, there is a long tradition of using mass media as a way for charismatic leaders to directly communicate with the poorly educated masses, first by radio and then by television. The former Venezuelan President Hugo Chávez had a weekly show called Aló Presidente, which according to historian Enrique Krauze gave some Venezuelans "at least the appearance of contact with power, through his verbal and visual presence, which may be welcomed by people who have spent most of their lives being ignored."

The media has also been argued to have helped populists in countries of other regions by giving exposure to the most controversial politicians for commercial reasons. Donald Trump was claimed to have received $5 billion worth of free coverage during his 2016 campaign. Tabloids are often stereotyped as presenting a platform for populist politics due to their tendency toward melodrama, infotainment, and conflict, and thus provide support for populist parties. Examples of this have been the support given by Kronen Zeitung to the Austrian Freedom Party and the Berlusconi-owned presses' support for Italy's National Alliance in the mid-1990s. Based on his analysis of Dutch and British media, Tjitske Akkerman however argued that tabloids were no more prone to populism than the quality press.

In the 21st century, populists have increasingly used social media to bypass the mainstream media and directly approach their target audiences. In earlier periods, before radio, thought "mass media" newspapers tended to operate more like social media than modern newspapers, publishing local gossip and with little fact-checking; the expansion of newspapers to rural areas of the United States in the early twentieth century increased support for populist parties and positions. It has been claimed that while traditional media, acting as so-called 'gatekeepers', filter the messages that they broadcast through journalistic norms, social media permits a 'direct linkage' from political actors to potential audiences. It has been claimed that the use of Twitter helped Donald Trump win the US presidency, while the same has been claimed regarding the use of YouTube by the Jair Bolsonaro 2018 presidential campaign.