stylistic:tone, structural:expansion
Decline and end

The art of François Boucher and other painters of the period, with its emphasis on decorative mythology and gallantry, soon inspired a reaction, and a demand for more "noble" themes. While the Rococo continued in Germany and Austria, the French Academy in Rome began to teach the classic style. This was confirmed by the nomination of Jean François de Troy as director of the academy in 1738, and then in 1751 by Charles-Joseph Natoire.

Madame de Pompadour, the mistress of Louis XV contributed to the decline of the Rococo style. In 1750 she sent her brother, Abel-François Poisson de Vandières, on a two-year mission to study artistic and archeological developments in Italy. He was accompanied by several artists, including the engraver Charles-Nicolas Cochin and the architect Soufflot. They returned to Paris with a passion for classical art. Vandières became the Marquis of Marigny, and was named director general of the King's Buildings. He turned official French architecture toward the neoclassical. Cochin became an important art critic; he denounced the petit style of Boucher, and called for a grand style with a new emphasis on antiquity and nobility in the academies of painting and architecture.

The beginning of the end for Rococo came in the early 1760s as figures like Voltaire and Jacques-François Blondel began to voice their criticism of the superficiality and degeneracy of the art. Blondel decried the "ridiculous jumble of shells, dragons, reeds, palm-trees and plants" in contemporary interiors.

By 1785, Rococo had passed out of fashion in France, replaced by the order and seriousness of Neoclassical artists like Jacques-Louis David. In Germany, late 18th-century Rococo was ridiculed as Zopf und Perücke ("pigtail and periwig"), and this phase is sometimes referred to as Zopfstil. Rococo remained popular in certain German provincial states and in Italy, until the second phase of neoclassicism, " Empire style ", arrived with Napoleonic governments and swept Rococo away.