quality:correction
Peer pressure on social media across cultures

Over 3 billion social media users across the world are using a variety of platforms, in turn, the type, frequency, and scope of the resulting peer pressure fluctuates. Some research suggests social media has a greater influence on purchasing decisions for consumers in China than in other countries in the world. In addition, Chinese consumers say that they are more likely to consider buying a product if they see it discussed positively by friends on a social media site. Some countries have a very low usage rate of social media platforms, or have cultures that do not value it as highly. As a result, the power and impact of digital peer pressure may vary throughout the world. Overall, there is limited research on this topic and its global scope.