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19th and 20th century

Brown was generally hated by the French impressionists, who preferred bright, pure colors. The exception among French 19th-century artists was Paul Gauguin, who created luminous brown portraits of the people and landscapes of French Polynesia.

In the late 20th century, brown became a common symbol in western culture for simple, inexpensive, natural and healthy. Bag lunches were carried in plain brown paper bags; packages were wrapped in plain brown paper. Brown bread and brown sugar were viewed as more natural and healthy than white bread and white sugar.