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Return to Barcelona as manager and building the Dream Team

After having appeared for the club as a player, Cruyff returned to Barcelona for the 1988–89 season, this time to take up his new role as coach of the first team. Before returning to Barcelona, however, Cruyff had already built up plenty of experience as a coach/manager. In the Netherlands, he was strongly praised for the attacking flair he imposed on his sides and also for his commendable work as talent spotter. With Barça, Cruyff started work with a completely remodelled side after the previous season's scandal, known as the " Hesperia Mutiny " (" El Motí de l'Hespèria " in Catalan). His second in command was Carles Rexach, who had already been at the club for a year. Cruyff immediately had his Barça charges playing his attractive brand of football and the results did not take long in coming. But, this did not just happen with the first team, the youth teams also displayed that same attacking style, something that made it easier for reserve players to make the switch to first team football. As Sid Lowe noted, when Cruyff took over as manager, Barcelona of the late 1980s "were a club in debt and in crisis. Results were bad, performances were worse, the atmosphere terrible and attendances down, while even the relationship between the president of the club Josep Lluís Núñez and the president of the Spanish autonomous community they represented, Jordi Pujol, had deteriorated. It did not work immediately but he recovered the identity he had embodied as a player. He took risks, and rewards followed."

At Barça, Cruyff brought in players such as Pep Guardiola, José Mari Bakero, Txiki Begiristain, Andoni Goikoetxea, Ronald Koeman, Michael Laudrup, Romário, Gheorghe Hagi and Hristo Stoichkov. With Cruyff, Barçan experienced a glorious era. In the space of five years (1989–1994), he led the club to four European finals (two European Cup Winners' Cup finals and two European Cup/UEFA Champions League finals). Cruyff's track record includes one European Cup, four Liga championships, one Cup Winners' Cup, one Copa del Rey and four Supercopa de España.

Under Cruyff, Barça's " Dream Team " won four La Liga titles in a row (1991–1994), and beat Sampdoria in both the 1989 European Cup Winners' Cup final and the 1992 European Cup final at Wembley Stadium. On 10 May 1989, goals from Salinas and López Rekarte led Barcelona to a 2–0 victory against Sampdoria. Over 25,000 supporters travelled to Switzerland to support the team. Cruyff's new Barça took home the club's third Cup Winners' Cup. The European Cup dream became a reality on 20 May 1992 at Wembley in London, when Barça beat Sampdoria. Cruyff's last instruction to his players before they stepped onto the pitch was " Salid y disfrutad " (Spanish for "Go out and enjoy it" or "Go out there and enjoy yourselves"). The match went to extra time after a scoreless draw. In the 111th minute, Ronald Koeman's brilliant free kick clinched Barça's first European Cup victory. Twenty-five thousand supporters accompanied the team to Wembley, while one million turned out on the streets of Barcelona to welcome the European champions home. Victories under Cruyff include a 5–0 La Liga win over Real Madrid in El Clásico at the Camp Nou, as well as a 4–0 win against Manchester United in the Champions League. Barcelona won a Copa del Rey in 1990, the European Super Cup in 1992 and three Supercopa de España, as well as finishing runner-up to Manchester United and Milan in two European finals.

With 11 trophies, Cruyff was Barcelona's most successful manager, but has since been surpassed by his former player Pep Guardiola, who achieved 15. Cruyff was also the club's longest-serving manager. In his final two seasons, however, he failed to win any trophies, falling out with chairman Josep Lluís Núñez, who ultimately sacked him as Barcelona coach.

While still at Barcelona, Cruyff was in negotiations with the KNVB to manage the national team for the 1994 World Cup finals, but talks broke off at the last minute.