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Television and programming in the 2000s

The Nine Network, the traditional ratings leader, suffered ratings losses by the mid-2000s, losing out to the Seven Network, which became the most popular Australian network by early 2007, thanks to its "Seven in '07" campaign. This was not the only loss by the network: the death of its CEO Kerry Packer in late 2005 led to network personality Eddie McGuire becoming the head of the network, and the network lost AFL broadcast rights to the Seven and Ten networks in the largest Australian television rights deal in history, worth A$ 780 million. In mid-2007, National Indigenous Television launched as Australia's 'third public broadcaster', after the ABC and SBS, replacing Indigenous Community Television on the Optus Aurora remote satellite service.