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1950s and 1960s

During the early 1950s, the festival attracted much tourism and press attention, with showbiz scandals and high-profile personalities' love affairs. At the same time, the artistic aspect of the festival started developing. Because of controversies over the selection of films, the Critics' Prize was created for the recognition of original films and daring filmmakers. In 1954, the Special Jury Prize was awarded for the first time. In 1955, the Palme d'Or was created, replacing the Grand Prix du Festival which had been given until that year. In 1957, Dolores del Río was the first female member of the jury for the official selection.

In 1959, the Marché du Film (Film Market) was founded, giving the festival a commercial character and facilitating exchanges between sellers and buyers in the film industry. Today it has become the first international platform for film commerce. Still, in the 1950s, some outstanding films, like Night and Fog in 1956 and Hiroshima, My Love in 1959 were excluded from the competition for diplomatic concerns. Jean Cocteau, three times president of the jury in those years, is quoted to have said: "The Cannes Festival should be a no man's land in which politics has no place. It should be a simple meeting between friends."

In 1962, the International Critics' Week was born, created by the French Union of Film Critics as the first parallel section of the Cannes Film Festival. Its goal was to showcase first and second works by directors from all over the world, not succumbing to commercial tendencies. In 1965 Olivia de Havilland was named the first female president of the jury, while the next year Sophia Loren became president.

The 1968 festival was halted on 19 May. Some directors, such as Carlos Saura and Miloš Forman, had withdrawn their films from the competition. On 18 May filmmaker Louis Malle along with a group of directors took over the large room of the Palais and interrupted the projections in solidarity with students and labour on strike throughout France, and in protest to the eviction of the then President of the Cinémathèque Française. The filmmakers achieved the reinstatement of the President, and they founded the Film Directors' Society (SRF) that same year. In 1969 the SRF, led by Pierre-Henri Deleau created the Directors' Fortnight (Quinzaine des Réalisateurs), a new non-competitive section that programs a selection of films from around the world, distinguished by the independent judgment displayed in the choice of films.