information:classification
Cultural variations

Flashbulb memories differ among cultures with the degree to which certain factors influence the vividness of flashbulb memories. For example, Asian cultures tend to de-emphasize individuality; therefore Chinese and Japanese people might not be as affected by the effects of personal involvement on vividness of flashbulb memories. A study conducted by Kulkofsky, Wang, Conway, Hou, Aydin, Johnson, and Williams (2011) investigated the formation of flashbulb memories in 5 countries: China, the United Kingdom, the United States, Germany, and Turkey. Overall participants in the United States and the United Kingdom reported more memories in a 5 minutes span than participants from Germany, Turkey, and China. This could simply be due to the fact that different cultures have different memory search strategies. In terms of flashbulb memories, Chinese participants were less affected by all factors related to personal closeness and involvement with the event. There were also cultural variations in effects of emotional intensity and surprise.