stylistic:tone, quality:corruption, structural:scholar_edition
Society

Over the eighteen years that Brezhnev ruled the Soviet Union, average income per head increased by half; three-quarters of this growth came in the 1960s and early 1970s. During the second half of Brezhnev's premiership, the average income per head grew by one-quarter. In the first half of the Brezhnev period, income per head increased by 3.5% per annum; slightly less growth than what it had been the previous years. This can be explained by Brezhnev's reversal of most of Khrushchev's policies. Consumption per head rose by an estimated 70% under Brezhnev, but with three-quarters of this growth happening before 1973 and only one-quarter in the second half of his rule. Most of the increase in consumer production in the early Brezhnev era can be attributed to the Kosygin reform.

When the USSR's economic growth stalled in the 1970s, the standard of living and housing quality improved significantly. Instead of paying more attention to the economy, the Soviet leadership under Brezhnev tried to improve the living standard in the Soviet Union by extending social benefits. This led to an increase, though a minor one, in public support. The standard of living in the Russian Soviet Federative Socialist Republic (RSFSR) had fallen behind that of the Georgian Soviet Socialist Republic (GSSR) and the Estonian Soviet Socialist Republic (ESSR) under Brezhnev; this led many Russians to believe that the policies of the Soviet Government were hurting the Russian population. The state usually moved workers from one job to another, which ultimately became an ineradicable feature in the Soviet industry. Government industries such as factories, mines and offices were staffed by undisciplined personnel who put a great effort into not doing their jobs; this ultimately led, according to Robert Service, to a "work-shy workforce". The Soviet Government had no effective counter-measure; it was extremely difficult, if not impossible to replace ineffective workers because of the country's lack of unemployment.

While some areas improved during the Brezhnev era, the majority of civilian services deteriorated and living conditions for Soviet citizens fell rapidly. Diseases were on the rise because of the decaying healthcare system. The living space remained rather small by First World standards, with the average Soviet person living on 13.4 square metres. Thousands of Moscow inhabitants became homeless, most of them living in shacks, doorways and parked trams. Nutrition ceased to improve in the late 1970s, while rationing of staple food products returned to Sverdlovsk for instance.

The state provided recreation facilities and annual holidays for hard-working citizens. Soviet trade unions rewarded hard-working members and their families with beach vacations in Crimea and Georgia.

Social rigidification became a common feature of Soviet society. During the Stalin era in the 1930s and 1940s, a common labourer could expect promotion to a white-collar job if he studied and obeyed Soviet authorities. In Brezhnev's Soviet Union this was not the case. Holders of attractive positions clung to them as long as possible; mere incompetence was not seen as a good reason to dismiss anyone. In this way, too, the Soviet society Brezhnev passed on had become static.