stylistic:tone, stylistic:style_transfer, quality:correction
Reboot (Kelvin timeline) film series (2009–2016)

In 2007, Paramount hired a new creative team to reinvigorate the franchise on the big screen. Writers Roberto Orci and Alex Kurtzman and producer J. J. Abrams had the freedom to reinvent the feel of the franchise. The team created the franchise's eleventh film, Star Trek, releasing it in May 2009. The film featured a new cast portraying the crew of the original show. Star Trek was a prequel of the original series set in an alternate timeline, later named the Kelvin Timeline. This gave the film and sequels freedom from the need to conform to the franchise's canonical timeline and minimized the impact these films would have on CBS's portion of the franchise. The eleventh Star Trek film's marketing campaign targeted non-fans, stating in the film's advertisements that "this is not your father's Star Trek ".

The film earned considerable critical and financial success, grossing (in inflation-adjusted dollars) more box office sales than any previous Star Trek film. The plaudits include the franchise's first Academy Award (for makeup). Two sequels were released. The first sequel, Star Trek Into Darkness, premiered in the spring of 2013. While the film did not earn as much in the North American box office as its predecessor, internationally, in terms of box office receipts, Into Darkness is the most successful of the franchise. The thirteenth film, Star Trek Beyond, was released on July 22, 2016. The film had many pre-production problems and its script went through several rewrites. While receiving positive reviews, Star Trek Beyond disappointed in the box office.