information:extraction, linguistic:voice_change, stylistic:style_transfer, stylistic:tone, information:classification
Practical use

It has to be recognized that the development and launch of almost any new product or service carry a considerable element of risk. Indeed, in view of the ongoing dominance of the existing brands, it has to be questioned whether the risk involved in most major launches is justifiable. In a survey of 700 consumer and industrial companies, Booz Allen Hamilton reported an average new product success rate (after launch) of 65 percent; although it had to be noted that only 10 percent of these were totally new products and only 20 per cent new product lines - but these two, highest risk, categories also dominated the `most successful' new product list (accounting for 60 percent).