information:extraction, stylistic:tone
1980s to present

In the late 1980s and early 1990s, hip-hop started to capture the imagination of America's youth. R&B started to become homogenized, with a group of high-profile producers responsible for most R&B hits. It was hard for R&B artists of the era to sell their music or even have their music heard because of the rise of hip-hop, but some adopted a "hip-hop" image, were marketed as such, and often featured rappers on their songs. In 1990, Billboard reintroduced R&B to categorize all of Black popular music other than hip-hop. Newer artists such as Usher, R. Kelly, Janet Jackson, TLC, Aaliyah, Brandy, Destiny's Child, Tevin Campbell and Mary J. Blige enjoyed success. L.A. Reid, the CEO of LaFace Records, was responsible for some of R&B's greatest successes in the 1990s in the form of Usher, TLC and Toni Braxton. Later, Reid successfully marketed Boyz II Men. In 2004, 80% of the songs that topped the R&B charts were also at the top of the Hot 100. That period was the all-time peak for R&B and hip hop on the Billboard Hot 100 and on Top 40 Radio. From about 2005 to 2013, R&B sales declined. However, since 2010, hip-hop has started to take cues from the R&B sound, choosing to adopt a softer, smoother sound that incorporates traditional R&B with rappers such as Drake, who has opened an entire new door for the genre. This sound has gained in popularity and created great controversy for both hip-hop and R&B as to how to identify it. In 2010, the National Rhythm & Blues Hall of Fame was founded by LaMont "ShowBoat" Robinson.