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Final films: 1969–1973

From 1969 to 1972, Bardot was the official face of Marianne, who had previously up until then been anonymous, to represent the liberty of France.

Her next film, Les Femmes (1969), was a flop, although the screwball comedy The Bear and the Doll (1970) performed better. Her last few films were mostly comedies: Les Novices (1970), Boulevard du Rhum (1971) (with Lino Ventura). The Legend of Frenchie King (1971) was more popular, helped by Bardot co-starring with Claudia Cardinale.

She made one more movie working with Vadim, Don Juan, or If Don Juan Were a Woman (1973), playing the title role. Vadim said the film marked "Underneath what people call 'the Bardot myth' was something interesting, even though she was never considered the most professional actress in the world. For years, since she has been growing older, and the Bardot myth has become just a souvenir... I was curious in her as a woman and I had to get to the end of something with her, to get out of her and express many things I felt were in her. Brigitte always gave the impression of sexual freedom – she is a completely open and free person, without any aggression. So I gave her the part of a man – that amused me".

"If Don Juan is not my last movie it will be my next to last", said Bardot during filming. She kept her word and only made one more film, The Edifying and Joyous Story of Colinot (1973).

In 1973, Bardot announced she was retiring from acting as "a way to get out elegantly".