linguistic:voice_change, quality:correction
EU cookie directive

Academic studies and regulators both describe widespread non-compliance with the law. A study scraping 10,000 UK websites found that only 11.8% of sites adhered to minimal legal requirements, with only 33.4% of websites studied providing a mechanism to reject cookies that was as easy to use as accepting them. A study of 17,000 websites found that 84% of sites breached this criterion, finding additionally that many laid third party cookies with no notice at all. The UK regulator, the Information Commissioner's Office, stated in 2019 that the industry's 'Transparency and Consent Framework' from the advertising technology group the Interactive Advertising Bureau was 'insufficient to ensure transparency and fair processing of the personal data in question and therefore also insufficient to provide for free and informed consent, with attendant implications for PECR compliance.' Many companies that sell compliance solutions (Consent Management Platforms) permit them to be configured in manifestly illegal ways, which scholars have noted creates questions around the appropriate allocation of liability.