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Toys

Toys aimed at girls often display pink prominently on packaging and the toy themselves. This is a relatively recent trend, with toys from the 1920s to the 1960s not being gendered by color (though they were gendered by a focus on domesticity and nurturing). The current color-based gendering of toys can be traced back to the deregulation of children's television programs. This allowed toy companies to produce shows that were designed specifically to sell their products, and gender was an important differentiator of these shows and the toys they were advertising.

In its 1957 catalog, Lionel Trains offered for sale a pink model freight train for girls. The steam locomotive and coal car were pink and the freight cars of the freight train were various pastel colors. The caboose was baby blue. It was a marketing failure because any girl who might want a model train would want a realistically colored train, while boys in the 1950s did not want to be seen playing with a pink train. However, today it is a valuable collector's item.