linguistic:translation
Influence from neofolk and neo Shibuya-kei

Folk duos, such as 19, Yuzu and Kobukuro, became popular during the period. Their music was called "neofolk". In October 2007, Kobukuro's double-album All Singles Best became the first male album to ship three million copies in the 21st century in Japan. In January 2008, their album 5296 beat out Ayumi Hamasaki's album Guilty on the Oricon charts, though she previously had eight consecutive number-one studio albums.

Electronic music bands such as Plus-Tech Squeeze Box and Capsule were called " neo Shibuya-kei ". Yasutaka Nakata, a member of Capsule, became the song producer for girl group Perfume. In April 2008, for the first time as a technopop band in 25 years since Yellow Magic Orchestra's 1983 album Naughty Boys, Perfume achieved a number-one album Game on the Oricon charts. In July 2008, their single " Love the World " debuted at number one, making it the first technopop song to reach number one in Oricon history. Other Japanese female technopop artists soon followed, including Aira Mitsuki, immi, Mizca, SAWA, Saoriiiii, and Sweet Vacation.