linguistic:voice_change, information:classification, structural:reformatting, stylistic:style_transfer, stylistic:tone
History

The basis for memory card technology is flash memory. It was invented by Fujio Masuoka at Toshiba in 1980 and commercialized by Toshiba in 1987.

The development of memory cards was driven in the 1980s by the need for an alternative to floppy disk drives that had lower power consumption, had less weight and occupied less volume in laptops. Some were also marketed as a lower cost alternative to ROM cartridges. Several competing and incompatible memory card formats were developed by several vendors, such as for example the Bee Card, Astron SoftCards, Sega Cards, NEC UltraLite memory cards, and the Mitsubishi Melcard which came in variants using 60 and 50 connector pins. The Sega Card was developed as a cheaper alternative to game cartridges. Some memory cards were used for memory expansion in laptops.

JEIDA, the Japan Electronic Industry Development Association, began to work on a standard for memory cards in 1985, and developed the JEIDA memory card in 1986. The Personal Computer Memory Card International Association (PCMCIA) was an industry association created in 1989 to promote a standard for memory cards in PCs, and worked closely with JEIDA, adopting their 68 pin connector design. The specification for PCMCIA type I cards, later renamed PC Cards, was first released in 1990, and unified the JEIDA memory card standard with the PC Card standard. This format later included support for other devices besides memory cards. PC Card was among the first commercial memory card formats to come out, but is mainly used in industrial applications and to connect I/O devices such as modems.

Some early memory cards used SRAM as a storage medium, which required a lithium battery to keep the contents in the SRAM. These cards were faster than their flash counterparts. Some of the first PCMCIA cards had capacities of 1 to 5 MB and cost US$100 per MB. Other early cards such as the Bee Card contained non-modifiable ROM, Write once read many EPROM or rewriteable EEPROM memory. In 1992, SanDisk introduced FlashDisk, a PCMCIA card and one of the first memory cards that did not require battery power to retain its contents, as it used flash memory.

In 1994, memory card formats smaller than the PC Card arrived. The first one was CompactFlash and later SmartMedia and Miniature Card. The desire for smaller cards for cell-phones, PDAs, and compact digital cameras drove a trend that left the previous generation of "compact" cards looking big. In 2000 the SD card was announced. SD was envisioned as a single memory card format for several kinds of electronic devices, that could also function as an expansion slot for adding new capabilities for a device. In 2001, SmartMedia alone captured 50% of the digital camera market and CF had captured the professional digital camera market.

However, by 2005, SD and similar MMC cards had nearly taken over SmartMedia's spot, though not to the same level and with stiff competition coming from Memory Stick variants, as well as CompactFlash. In industrial and embedded fields, even the venerable PC card (PCMCIA) memory cards still manage to maintain a niche, while in mobile phones and PDAs, the memory card has become smaller.

Initially memory cards were expensive, costing US$3 per megabyte of capacity in 2001; this led to the development of miniaturized rotating disk memory devices such as the Microdrive, PocketZip and Dataplay. The Microdrive had higher capacities than memory cards at the time. All three concepts became obsolete once flash memory prices became lower and their capacities became higher by 2006.

New products of Sony (previously only using Memory Stick) and Olympus (previously only using XD-Card) have been offered with an additional SD-Card slot beginning in 2010. Effectively the format war has turned in SD-Card's favor.