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Eye shadow is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. Civilizations around the world use eye shadow predominantly on women but also occasionally on men. In Western society, it is seen as a feminine cosmetic, even when used by men. In Gothic fashion, black or similarly dark-colored eye shadow and other types of eye makeup are popular among both men and women. In ancient Egypt, it was customarily used by both men and women Kohl, an ancient eye cosmetic, played a prominent role in various cultures and religious practices. The use of eye shadow attempts to replicate the natural eyelid coloration that some women exhibit due to a natural contrasting pigmentation on their eyelids. Natural eye shadow can range anywhere from a glossy shine on one's eyelids, to a pinkish tone, or even a silver look.