structural:summarization
In popular culture

Federer has been nicknamed the "Federer Express" (shortened to "Fed Express" or "FedEx"), and the "Swiss Maestro." He has also been referred to as "King Roger" on occasion. Federer is also known as "The Swiss Perfection", "The Master", "His Majesty", among other. Throughout the 2007 US Open, the American press nicknamed him Darth Federer for his all-black attire (which included tuxedo-striped shorts) and the tournament played " The Imperial March " from Star Wars when he was announced onto the court for each of his matches.

Due to his performance on the court and off-court personality, Time magazine named Federer as one of the 100 most influential persons in the world in 2007 and 2010. In May 2009, Federer placed 22 positions ahead of US President Barack Obama on Forbes magazine's most powerful celebrities list. On winning the 2009 French Open and completing the career Grand Slam, Federer became the first male tennis player to grace the cover of Sports Illustrated since Andre Agassi in 1999. He was also the first non-American player to appear on the cover of the magazine since Stefan Edberg in 1992. He again made the cover of Sports Illustrated following his record-breaking 8th Wimbledon title and second Grand Slam of 2017, becoming the first male tennis player to be featured on the cover since himself in 2009.

In 2011, on the Reputation Institute's study of the World's most respected, admired, and trusted personalities, Federer ranked No. 2 just behind Nelson Mandela but ahead of Bill Gates, Steve Jobs, Oprah Winfrey and Bono. In July 2016, Federer ranked No. 1 in the list for the most recognizable people in Switzerland, surpassing personalities such as Albert Einstein and William Tell. In a poll of more than 9,000 people from 15 countries, Federer topped the list with 916 votes, 600 more votes than the country's national hero, William Tell, who came up second with 316 and Einstein ranked third with 204.

Throughout his career, Federer has been featured in several memorable TV ads, such as the one for Switzerland's largest telecommunications company Sunrise in 2015, where he is seen indulging in a variety of activities and enjoying a day off amid his tight schedule; for the Italian pasta-maker Barilla in 2019, where he is seen donning the chef's hat and whipping up elegant dishes, and for German car giant Mercedes-Benz, which was released ahead of the 2016 US Open and featured Federer playing the role of various tennis legends, namely Rod Laver, John McEnroe, Andre Agassi and Borg, thus appearing with fake chest hair, golden hair extensions, smashing his racquet and having meltdowns on the court.

In January 2017, Federer was named the Most Marketable Sports Person for 2016 by researchers at the London School of Marketing. He earned £49.2 million in endorsements and sponsorships.

At the 2017 Indian Wells Masters, the trio of Federer, Grigor Dimitrov, and Tommy Haas made headlines for performing the classic 80s song by American pop group Chicago, " Hard to Say I'm Sorry ". Due to all of them being one-handed backhand players, the trio become popularly known as the "Backhand Boys". The rendition also featured a cameo from Novak Djokovic, along with Haas' father-in-law and world-renowned record producer David Foster, playing the piano. Federer can also play the piano, having taken lessons as a child.

In 2018, Federer teamed up with DJ Money Mark and Wilson Tennis for the vinyl release of Federer's first non-charting, non-single "Play Your Heart Out", a song that lays miscellaneous tennis-related sounds over an electronic track. It was all recorded in the Mojave Desert and reportedly with Federer's new Wilson ProStaff RF97 as the sole instrument involved.

In December 2019, Federer was voted by GQ readers as the Most Stylish Man of the Decade (2010–2019), ahead of celebrities including Timothée Chalamet, LeBron James, Harry Styles, David Beckham, Justin Bieber, Kanye West and Ryan Gosling.

In May 2020, Federer became the first tennis player to reach the top of Forbes ' s list of highest-paid athletes in the world, with $106.3 million in total earnings from salary, winnings and endorsements. As of the 2021 list, he has also appeared in the top-10 every year since 2012.

On 31 October 2022, a book titled "The Roger Federer Effect, Rivals, Friends, Fans and How the Maestro Changed their Lives", written by Simon Cambers and Simon Graf, was published by Pitch. It consists of a compilation of more than 40 exclusive interviews with players, coaches, rivals, fans, friends, and people from outside tennis, including the world of music, film, and even politics.

Federer is a big outdoors fan and has posted many of his hiking ventures through the Swiss Alps on social media. During the Covid-19 pandemic, Federer took the opportunity to rediscover and reflect on how much his country meant to him, so he became an unpaid spokesman for Switzerland Tourism. As such, Federer starred in several advertisements for Switzerland Tourism alongside many Hollywood stars, such as Robert de Niro in 2021 and Anne Hathaway in 2022, which are meant to accelerate tourism growth in Switzerland. The advert with de Niro, titled "No Drama", ended up winning Gold at 2022 Effie Awards in Switzerland, winning the laurel in the "Highlight" category. In 2023, Federer starred alongside South African comedian Trevor Noah in another film for Switzerland Tourism, this one titled "The Grand Train Tour of Switzerland: The Ride of a Lifetime".

A documentary film, titled Federer: Twelve Final Days, was released on Amazon Prime Video on 20 June 2024. The film follows the last 12 days of Federer's career, culminating at the 2022 Laver Cup.