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Tourism

Banff National Park is the most visited Alberta tourist destination and one of the most visited national parks in North America, with more than three million tourists annually. Tourism in Banff contributes an estimated CA$6 billion annually to the economy.

A park pass is required for stopping in the park, and permit checks are common during the summer months, especially at Lake Louise and the start of the Icefields Parkway. A permit is not required if travelling straight through the park without stopping. Approximately 5 million people pass through Banff annually on the Trans-Canada Highway without stopping.

In 2009, Banff Lake Louise Tourism hoped the appearance of the " Crasher Squirrel " internet meme would stimulate interest in the park. The meme is based on a photograph of a Minnesotan couple visiting the park on the shore of Lake Minnewanka that was " crashed " by a Columbian ground squirrel; the photograph was published in major news sources around the world and the image of the squirrel was digitally manipulated into humorous photos.