linguistic:paraphrasing
Media

Early in their history Sesame Street and the CTW began to look for alternative funding sources and turned to creating products and writing licensing agreements. They became, as Cooney put it, "a multiple-media institution." In 1970, the CTW created a "non-broadcast" division responsible for creating and publishing books and Sesame Street Magazine. By 2019, the Sesame Workshop had published over 6,500 book titles. The Workshop decided from the start that all materials their licensing program created would "underscore and amplify" the show's curriculum. In 2004, over 68% of Sesame Street ' s revenue came from licenses and products such as toys and clothing. By 2008, the Sesame Street Muppets accounted for between $15 million and $17 million per year in licensing and merchandising fees, split between the Sesame Workshop and The Jim Henson Company. By 2019, the Sesame Workshop had over 500 licensing agreements and had produced over 200 hours of home video. There have been two theatrically released Sesame Street movies, Follow That Bird, released in 1985, and Elmo in Grouchland, released in 1999. In early 2019, it was announced that a third film, a musical co-starring Anne Hathaway and written and directed by Jonathan Krisel, would be produced. In November 2019, Sesame Street announced a family friendly augmented reality application produced by Weyo in partnership with Sesame Workshop in honor of the show's 50th anniversary.

Jim Henson, the creator of the Muppets, owned the trademarks to those characters, and was reluctant to market them at first. He agreed when the CTW promised that the profits from toys, books, computer games, and other products were to be used exclusively to fund the CTW and its outreach efforts. Even though Cooney and the CTW had very little experience with marketing, they demanded complete control over all products and product decisions. Any product line associated with the show had to be educational and inexpensive, and could not be advertised during the show's airings. As Davis reported, "Cooney stressed restraint, prudence, and caution" in their marketing and licensing efforts.

Director Jon Stone, talking about the music of Sesame Street, said: "There was no other sound like it on television." For the first time in children's television, the show's songs fulfilled a specific purpose and supported its curriculum. In order to attract the best composers and lyricists, the CTW allowed songwriters like Joe Raposo, Sesame Street ' s first musical director, to retain the rights to the songs they wrote, which earned them lucrative profits and helped the show sustain public interest. By 2019, there were 180 albums of Sesame Street music produced, and its songwriters had received 11 Grammys. In late 2018, the SW announced a multi-year agreement with Warner Music Group to re-launch Sesame Street Records in the U.S. and Canada. For the first time in 20 years, "an extensive catalog of Sesame Street recordings" was made available to the public in a variety of formats, including CD and vinyl compilations, digital streaming, and downloads.

Sesame Street used animations and short films commissioned from outside studios, interspersed throughout each episode, to help teach their viewers basic concepts like numbers and letters. Jim Henson was one of the many producers to create short films for the show. Shortly after Sesame Street debuted in the United States, the CTW was approached independently by producers from several countries to produce versions of the show at home. These versions came to be called "co-productions." By 2001 there were over 120 million viewers of all international versions of Sesame Street, and in 2006, there were twenty co-productions around the world. By its 50th anniversary in 2019, 190 million children viewed over 160 versions of Sesame Street in 70 languages. In 2005, Doreen Carvajal of The New York Times reported that income from the co-productions and international licensing accounted for $96 million.