structural:reformatting
Can and label history

What became the Campbell's Soup Company was started in 1869 by Joseph A. Campbell, a fruit merchant from Bridgeton, New Jersey, and Abraham Anderson, an icebox manufacturer from South Jersey. Although Anderson left the company in 1876, his son, Campbell Speelman, remained at Campbell's as a creative director and designed the original Campbell's Soup cans. In 1894, Arthur Dorrance became the company president. In 1897, John T. Dorrance, a nephew of company president Dorrance, began working for the company. In 1897, Dorrance, a chemist, developed a commercially viable method for condensing soup, leading to the famous label's origin in 1898. In the 21st century, the label continued to retain elements of the 1898 design, such as the oddly tilted letter "O" in the word Soup, and the gold medal that was added in 1900. The original label was inspired by the Cornell Big Red football team uniforms. When Campbell's Soup Cans was presented in 1962, the Campbell's soup can label had not changed in the previous 50 years.