stylistic:style_transfer, structural:expansion
19th-20th century

The early 19th century saw the ancestor of the modern blue business suit, created by Beau Brummel (1776–1840), who set fashion at the London Court. It also saw the invention of blue jeans, a highly popular form of workers's costume, invented in 1853 by Jacob W. Davis who used metal rivets to strengthen blue denim work clothing in the California gold fields. The invention was funded by San Francisco entrepreneur Levi Strauss, and spread around the world.

Recognizing the emotional power of blue, many artists made it the central element of paintings in the 19th and 20th centuries. They included Pablo Picasso, Pavel Kuznetsov and the Blue Rose art group, and Kandinsky and Der Blaue Reiter (The Blue Rider) school. Henri Matisse expressed deep emotions with blue, "A certain blue penetrates your soul." In the second half of the 20th century, painters of the abstract expressionist movement use blues to inspire ideas and emotions. Painter Mark Rothko observed that colour was "only an instrument;" his interest was "in expressing human emotions tragedy, ecstasy, doom, and so on".