linguistic:paraphrasing
Tourism

According to Thailand's Tourist Authority, in 2013 Chiang Mai had 14.1 million visitors: 4.6 million foreigners and 9.5 million Thais. In 2016, tourist arrivals were expected to grow by approximately 10 percent to 9.1 million, with Chinese tourists increasing by seven percent to 750,000 and international arrivals by 10 percent to 2.6 million. Tourism in Chiang Mai has been growing annually by 15 percent per year since 2011, mostly due to Chinese tourists who account for 30 percent of international arrivals. In 2015, 7.4 million tourists visited Chiang Mai. Out of these, 35 percent were foreign tourists. The number of tourists has increased with an average rate of 13.6 percent annually between 2009 and 2015. The major reasons that have made Chiang Mai a tourist attraction are its topography, climate, and cultural history. Chiang Mai is estimated to have 32,000–40,000 hotel rooms and Chiang Mai International Airport (CNX) is Thailand's fourth largest airport, after Suvarnabhumi (BKK), Don Mueang (DMK), and Phuket (HKT).

The Thailand Convention and Exhibition Bureau (TCEB) aims to market Chiang Mai as a global MICE city as part of a five-year plan. The TCEB forecasts revenue from MICE to rise by 10 percent to 4.24 billion baht in 2013 and the number of MICE travellers to rise by five percent to 72,424.