linguistic:paraphrasing, information:highlighting, structural:expansion
Order of questions

Survey researchers should carefully construct the order of questions in a questionnaire. For questionnaires that are self-administered, the most interesting questions should be at the beginning of the questionnaire to catch the respondent's attention, while demographic questions should be near the end. Contrastingly, if a survey is being administered over the telephone or in person, demographic questions should be administered at the beginning of the interview to boost the respondent's confidence. Another reason to be mindful of question order may cause a survey response effect in which one question may affect how people respond to subsequent questions as a result of priming.