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Color blindness

In relation to racism, color blindness is the disregard of racial characteristics in social interaction, for example in the rejection of affirmative action, as a way to address the results of past patterns of discrimination. Critics of this attitude argue that by refusing to attend to racial disparities, racial color blindness in fact unconsciously perpetuates the patterns that produce racial inequality.

Eduardo Bonilla-Silva argues that color blind racism arises from an "abstract liberalism, biologization of culture, naturalization of racial matters, and minimization of racism". Color blind practices are "subtle, institutional, and apparently nonracial" because race is explicitly ignored in decision-making. If race is disregarded in predominantly white populations, for example, whiteness becomes the normative standard, whereas people of color are othered, and the racism these individuals experience may be minimized or erased. At an individual level, people with "color blind prejudice" reject racist ideology, but also reject systemic policies intended to fix institutional racism.