structural:summarization
19th to 20th centuries

By the 19th century the philosophers Schopenhauer and Nietzsche could access the Indian scriptures for discussion of the doctrine of reincarnation, which recommended itself to the American Transcendentalists Henry David Thoreau, Walt Whitman and Ralph Waldo Emerson and was adapted by Francis Bowen into Christian Metempsychosis.

By the early 20th century, interest in reincarnation had been introduced into the nascent discipline of psychology, largely due to the influence of William James, who raised aspects of the philosophy of mind, comparative religion, the psychology of religious experience and the nature of empiricism. James was influential in the founding of the American Society for Psychical Research (ASPR) in New York City in 1885, three years after the British Society for Psychical Research (SPR) was inaugurated in London, leading to systematic, critical investigation of paranormal phenomena. Famous World War II American General George Patton was a strong believer in reincarnation, believing, among other things, he was a reincarnation of the Carthaginian General Hannibal.

At this time popular awareness of the idea of reincarnation was boosted by the Theosophical Society 's dissemination of systematised and universalised Indian concepts and also by the influence of magical societies like The Golden Dawn. Notable personalities like Annie Besant, W. B. Yeats and Dion Fortune made the subject almost as familiar an element of the popular culture of the west as of the east. By 1924 the subject could be satirised in popular children's books. Humorist Don Marquis created a fictional cat named Mehitabel who claimed to be a reincarnation of Queen Cleopatra.

Théodore Flournoy was among the first to study a claim of past-life recall in the course of his investigation of the medium Hélène Smith, published in 1900, in which he defined the possibility of cryptomnesia in such accounts. Carl Gustav Jung, like Flournoy based in Switzerland, also emulated him in his thesis based on a study of cryptomnesia in psychism. Later Jung would emphasise the importance of the persistence of memory and ego in psychological study of reincarnation: "This concept of rebirth necessarily implies the continuity of personality... (that) one is able, at least potentially, to remember that one has lived through previous existences, and that these existences were one's own...." Hypnosis, used in psychoanalysis for retrieving forgotten memories, was eventually tried as a means of studying the phenomenon of past life recall.

More recently, many people in the West have developed an interest in and acceptance of reincarnation. Many new religious movements include reincarnation among their beliefs, e.g. modern Neopagans, Spiritism, Astara, Dianetics, and Scientology. Many esoteric philosophies also include reincarnation, e.g. Theosophy, Anthroposophy, Kabbalah, and Gnostic and Esoteric Christianity such as the works of Martinus Thomsen.

Demographic survey data from 1999 to 2002 shows a significant minority of people from Europe (22%) and America (20%) believe in the existence of life before birth and after death, leading to a physical rebirth. The belief in reincarnation is particularly high in the Baltic countries, with Lithuania having the highest figure for the whole of Europe, 44%, while the lowest figure is in East Germany, 12%. A quarter of U.S. Christians, including 10% of all born again Christians, embrace the idea.

Academic psychiatrist Ian Stevenson reported that belief in reincarnation is held (with variations in details) by adherents of almost all major religions except Christianity and Islam. In addition, between 20 and 30 percent of persons in western countries who may be nominal Christians also believe in reincarnation. One 1999 study by Walter and Waterhouse reviewed the previous data on the level of reincarnation belief and performed a set of thirty in-depth interviews in Britain among people who did not belong to a religion advocating reincarnation. The authors reported that surveys have found about one fifth to one quarter of Europeans have some level of belief in reincarnation, with similar results found in the USA. In the interviewed group, the belief in the existence of this phenomenon appeared independent of their age, or the type of religion that these people belonged to, with most being Christians. The beliefs of this group also did not appear to contain any more than usual of "new age" ideas (broadly defined) and the authors interpreted their ideas on reincarnation as "one way of tackling issues of suffering", but noted that this seemed to have little effect on their private lives.

Waterhouse also published a detailed discussion of beliefs expressed in the interviews. She noted that although most people "hold their belief in reincarnation quite lightly" and were unclear on the details of their ideas, personal experiences such as past-life memories and near-death experiences had influenced most believers, although only a few had direct experience of these phenomena. Waterhouse analyzed the influences of second-hand accounts of reincarnation, writing that most of the people in the survey had heard other people's accounts of past-lives from regression hypnosis and dreams and found these fascinating, feeling that there "must be something in it" if other people were having such experiences.

Other influential contemporary figures that have written on reincarnation include Alice Ann Bailey, one of the first writers to use the terms New Age and age of Aquarius, Torkom Saraydarian, an Armenian-American musician and religious author, Dolores Cannon, Atul Gawande, Michael Newton, Bruce Greyson, Raymond Moody and Unity Church founder Charles Fillmore. Neale Donald Walsch, an American author of the series Conversations with God clcaims that he has reincarnated more than 600 times. The Indian spiritual teacher Meher Baba who had significant following in the West taught that reincarnation followed from human desire and ceased once a person was freed from desire.