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1968–1982

The 1967–68 season saw Manchester United become the first English team to win the European Cup, beating two-times winners Benfica 4–1 in the final. This final came ten years after the Munich air disaster, which had claimed the lives of eight United players and left their manager, Matt Busby, fighting for his life. In the 1968–69 season, Ajax became the first Dutch team to reach the European Cup final, but they were beaten 4–1 by Milan, who claimed their second European Cup, with Pierino Prati scoring a hat-trick.

The 1969–70 season saw the first Dutch winners of the competition. Feyenoord knocked out the defending champions, Milan in the second round, before beating Celtic in the final. In the 1970–71 season, Ajax won the title, beating Greek side Panathinaikos in the final. the season saw a number of changes, with penalty shoot-outs being introduced, and the away goals rule being changed so that it would be used in all rounds except the final. It was also the first time a Greek team reached the final, as well as the first season that Real Madrid failed to qualify, having finished sixth in La Liga the previous season. Ajax went on to win the competition three years in row (1971 to 1973), which Bayern Munich emulated from 1974 to 1976, before Liverpool won their first two titles in 1977 and 1978.

The following seasons saw victories in 1978–79 and 1979–80 for Brian Clough's Nottingham Forest. The following year Liverpool won their third title before Aston Villa continued the sense of English dominance in 1982.