information:classification
Print design

A specialized branch of graphic design and historically its earliest form, print design involves creating visual content intended for reproduction on physical substrates such as silk, paper, and later, plastic, for mass communication and persuasion (e.g., marketing, governmental publishing, propaganda). Print design techniques have evolved over centuries, beginning with the invention of movable type by the Chinese alchemist Pi Sheng, later refined by the German inventor Johannes Gutenberg. Over time, methods such as lithography, screen printing, and offset printing have been developed, culminating in the contemporary use of digital presses that integrate traditional print techniques with modern digital technology.