information:classification, linguistic:voice_change
Major parties adopt third-party platforms

They can draw attention to issues that may be ignored by the majority parties. If such an issue finds acceptance with the voters, one or more of the major parties may adopt the issue into its own party platform. A third-party candidate will sometimes strike a chord with a section of voters in a particular election, bringing an issue to national prominence and amount a significant proportion of the popular vote. Major parties often respond to this by adopting this issue in a subsequent election. After 1968, under President Nixon the Republican Party adopted a " Southern Strategy " to win the support of conservative Democrats opposed to the Civil Rights Movement and resulting legislation and to combat local third parties. This can be seen as a response to the popularity of segregationist candidate George Wallace who gained 13.5% of the popular vote in the 1968 election for the American Independent Party. In 1996, both the Democrats and the Republicans agreed to deficit reduction on the back of Ross Perot's popularity in the 1992 election. This severely undermined Perot's campaign in the 1996 election.