[{"bbox": [72, 106, 328, 136], "category": "Section-header", "text": "## 2.2 Problem Analysis"}, {"bbox": [91, 156, 1162, 212], "category": "Text", "text": "Priority Area and Sectors: Support Measures. The aim of the proposal is the implementation of actions that will support the efficient implementation of the MIP 2021-2027 and TEI."}, {"bbox": [91, 223, 589, 251], "category": "Text", "text": "The problems that the action will address are twofold:"}, {"bbox": [129, 263, 1162, 345], "category": "List-item", "text": "* The need for specialised and permanent support for strategic communication to raise awareness and understanding among general public audiences of the EU's priorities and partnership with the country, including TEIs, as well as public diplomacy activities"}, {"bbox": [129, 357, 1010, 385], "category": "List-item", "text": "* Specialized Technical Assistance to support implementation of the MIP 2021-2027 and TEI"}, {"bbox": [91, 409, 1162, 623], "category": "Text", "text": "In terms of **strategic communication**, although the EU generally carries good name recognition, there is a limited understanding of the institutional setup and the role vis-à-vis members states. Furthermore, the one-sided use of EU budget support during the previous MIP makes it difficult to clearly identify EU funds and their results. Thus, despite EU being one of the most important donors to the country, and EU visibility being significantly improved through the implementation of a TA contract during the ongoing MIP, there remains significant space for strengthening general public awareness, understanding and perception of the EU priorities and partnership with El Salvador, including the Team Europe approach. The strategic communication and public diplomacy plan will also integrate the political communication aspects financed under the Press and Information budget."}, {"bbox": [91, 633, 1162, 767], "category": "Text", "text": "Finally, the appropriate **implementation of the MIP and TEI** will require support to the EUD and the Salvadoran stakeholders for the identification and formulation of specific interventions. This will not be limited to the different stages of the PCM, but with a broadening of support modalities (EFSD+) it also includes specialized studies that are necessary to support implementation during any stage of the Project Management cycle, and possible EFSD+ operations."}]