[{"bbox": [96, 152, 1134, 260], "category": "Text", "text": "country (and wider ASEAN and Asia-Pacific region). The focus will not only be on what the EU does, but why, including by emphasising shared values, interests, and impact, and promoting the EU's leadership role on these key priorities. More specifically emphasis will be put on Human Rights Based Approach (HRBA), which - as the foundation for SDGs - will figure in all our cooperation."}, {"bbox": [96, 284, 1134, 420], "category": "Text", "text": "The communication of the EU Delegation will provide an opportunity to expand communication on gender equality and women empowerment as part of the rights based approach of the communication strategy. Important days will be marked on an annual basis to communicate key message on thematic topics such as gender equality, climate change, environment, inclusion and disability. The EU and the European partners through its communication strategy will also promote civic education on gender equality and diversity.⁴"}, {"bbox": [85, 459, 342, 490], "category": "Section-header", "text": "## 2.2 Problem Analysis"}, {"bbox": [96, 505, 1134, 719], "category": "Text", "text": "Strategic communication plays a key role in strengthening the EU's role in the world. Fragmented, project-specific partner-implemented communication and visibility activities have largely failed to demonstrate the EU's added value as a partner for Cambodia and its people. By consolidating strategic communication resources in the Support Measures, the EU Delegation will be able to plan and execute multiannual strategic communication actions with the scale and focus necessary to be effective on a national scale. This will ensure more impactful communication on the EU's strategic, international partnerships objectives and external policy priorities. The action will therefore contribute to raising awareness, understanding and perception of the EU and its role in the country and in the region."}, {"bbox": [96, 744, 1134, 799], "category": "Text", "text": "Identification of main stakeholders and corresponding institutional and/or organisational issues (mandates, potential roles, and capacities) to be covered by the action"}, {"bbox": [135, 800, 855, 827], "category": "List-item", "text": "* Decision makers: mainly, members of the Government and the Parliament"}, {"bbox": [135, 828, 532, 854], "category": "List-item", "text": "* Think tanks, academia and universities"}, {"bbox": [135, 856, 991, 883], "category": "List-item", "text": "* Private sector, especially European companies in the country and organised by Eurocham"}, {"bbox": [135, 884, 961, 911], "category": "List-item", "text": "* Civil society, with a strong focus on women's and youth organisations when relevant⁵"}, {"bbox": [135, 912, 444, 939], "category": "List-item", "text": "* Media/journalists/influencers"}, {"bbox": [85, 993, 607, 1027], "category": "Section-header", "text": "# 3 DESCRIPTION OF THE ACTION"}, {"bbox": [85, 1059, 511, 1092], "category": "Section-header", "text": "## 3.1 Objectives and Expected Outputs"}, {"bbox": [96, 1105, 1134, 1157], "category": "Text", "text": "The Overall Objective (Impact) of this action is to position the EU as a partner of reference for Cambodia among selected audiences."}, {"bbox": [96, 1185, 662, 1212], "category": "Text", "text": "The Specific(s) Objective(s) (Outcomes) of this action are to:"}, {"bbox": [173, 1212, 1134, 1319], "category": "List-item", "text": "1. Measurably increase awareness, understanding and support for the EU priorities, in particular those under the Global Gateway, and for the values that underpin the EU's external actions (human rights, democracy, rule of law, respect for international rules, gender equality and women and girls empowerment, environmental sustainability, peace and security)"}, {"bbox": [96, 1344, 1132, 1372], "category": "Text", "text": "The Outputs to be delivered by this action contributing to the corresponding Specific Objectives (Outcomes) are:"}, {"bbox": [173, 1397, 1134, 1452], "category": "List-item", "text": "1. Political communication activities and large-scale public campaigns are implemented to make the EU's brand positioning more understandable, visible and influential to target audiences."}, {"bbox": [85, 1597, 558, 1622], "category": "Footnote", "text": "⁴ Country Level Implementation Plan – CLIP Cambodia"}, {"bbox": [85, 1621, 579, 1645], "category": "Footnote", "text": "⁵ Multiannual Indicative Programme 2021-2027 Cambodia"}, {"bbox": [1038, 1681, 1144, 1707], "category": "Page-footer", "text": "Page 4 of 10"}]