[{"bbox": [86, 152, 385, 181], "category": "Section-header", "text": "## 5.3 Audit and Verifications"}, {"bbox": [97, 199, 1135, 279], "category": "Text", "text": "Without prejudice to the obligations applicable to contracts concluded for the implementation of this action, the Commission may, on the basis of a risk assessment, contract independent audit or verification assignments for one or several contracts or agreements."}, {"bbox": [86, 304, 1007, 341], "category": "Section-header", "text": "# 6 STRATEGIC COMMUNICATION AND PUBLIC DIPLOMACY"}, {"bbox": [97, 371, 1135, 506], "category": "Text", "text": "Strategic communication activities will be implemented to ensure awareness, understanding and perception of the EU and its partnership with the country is commensurate with the scale, scope and ambition of our sustained engagement. Public facing campaigns and political communication, particularly around the Global Gateway priorities and Team Europe initiatives, will focus not only on what the EU does, but why, including by emphasising shared values, interests and impact, and promoting the EU's leadership role on key priorities."}, {"bbox": [97, 531, 891, 559], "category": "Text", "text": "With varying emphasis, activities will focus on two complementary types of audience:"}, {"bbox": [134, 559, 1064, 639], "category": "List-item", "text": "- **Specialised audience:** policymakers, development community and private sector, particularly those engaged in the fields of education, skills development, gender-based violence, environment and climate change;"}, {"bbox": [134, 638, 1064, 719], "category": "List-item", "text": "- **Non-specialised audience:** young Ethiopian citizens (18-35 years old) living in urban areas, who may have a positive thinking about international cooperation and sustainable development and whose values align with those of what the EU stands for;"}, {"bbox": [134, 719, 875, 747], "category": "List-item", "text": "- **Multipliers:** activists, celebrities, online influencers, press and media outlets."}, {"bbox": [97, 771, 1135, 823], "category": "Text", "text": "These activities will be based on a multiannual strategic plan which reflects the objectives of the EU Delegation as a whole."}, {"bbox": [1027, 1681, 1145, 1707], "category": "Page-footer", "text": "Page 12 of 12"}]