[{"bbox": [86, 154, 639, 187], "category": "Section-header", "text": "# 5 PERFORMANCE MEASUREMENT"}, {"bbox": [86, 221, 431, 251], "category": "Section-header", "text": "## 5.1 Monitoring and Reporting"}, {"bbox": [97, 272, 1134, 406], "category": "Text", "text": "The day-to-day technical and financial monitoring of the implementation of this action will be a continuous process, and part of the implementing partner's responsibilities. To this aim, the implementing partner shall establish a permanent internal, technical and financial monitoring system for the action and elaborate regular progress reports (not less than annual) and final reports. Every report shall provide an accurate account of implementation of the action, difficulties encountered, changes introduced."}, {"bbox": [97, 411, 1134, 491], "category": "Text", "text": "The Commission may undertake additional project monitoring visits both through its own staff and through independent consultants recruited directly by the Commission for independent monitoring reviews (or recruited by the responsible agent contracted by the Commission for implementing such reviews)."}, {"bbox": [97, 530, 1134, 610], "category": "Text", "text": "Data collection, analysis and monitoring will be done at individual project levels. Baselines will be established during project inception phases. Progress reports and final reports shall be laid out in such a way as to allow monitoring and reporting."}, {"bbox": [86, 631, 265, 658], "category": "Section-header", "text": "## 5.2 Evaluation"}, {"bbox": [97, 677, 1134, 704], "category": "Text", "text": "Having regard to the nature of the action, an evaluation(s) will not be carried out for this action or its components."}, {"bbox": [86, 731, 403, 758], "category": "Section-header", "text": "## 5.3 Audit and Verifications"}, {"bbox": [97, 777, 1120, 856], "category": "Text", "text": "Without prejudice to the obligations applicable to contracts concluded for the implementation of this action, the Commission may, on the basis of a risk assessment, contract independent audit or verification assignments for one or several contracts or agreements."}, {"bbox": [86, 885, 1025, 917], "category": "Section-header", "text": "# 6 STRATEGIC COMMUNICATION AND PUBLIC DIPLOMACY"}, {"bbox": [97, 951, 1134, 1083], "category": "Text", "text": "Strategic Communication and Public Diplomacy (SCPD) plan for Uganda will be elaborated at the start of implementation and will partly be funded through the present support measure. The plan will promote EU policies and international values with a particular emphasis on new strategic policies such as Global Gateway. In return it will facilitate the consolidation of EU's image as a stable and reliable partner of Uganda. Specifically this will include:"}, {"bbox": [136, 1085, 1134, 1191], "category": "List-item", "text": "* Communication Objective- Provide clear, timely information and ensure communication coordination and to both primary and secondary audiences on EU interventions in particular Team Europe Initiatives in Uganda. This also includes ensuring a common visual identity and branding of the EU in all communication and visibility outputs in the country."}, {"bbox": [136, 1192, 1134, 1245], "category": "List-item", "text": "* Public Diplomacy Objective: Increase engagement and collaboration with key stakeholders to amplify awareness and understanding of EU partnership with Uganda."}, {"bbox": [136, 1245, 1134, 1324], "category": "List-item", "text": "* Target audiences: The SCPD activities will target different audiences, categorised in Primary and Secondary audience. The message and approach will be adapted for each category, adapting messages, language (English and main local languages when needed) and instruments."}, {"bbox": [211, 1324, 1134, 1429], "category": "List-item", "text": "  * Primary audience- Key ministries and institutions, Parliamentarians as well as other relevant political figures, Youth and women, Social and professional groups, private sector actors, other non-state actors, Civil Society Organisations (CSOs) and Faith-based organisations and Cultural institutions and notable artists and performers"}, {"bbox": [211, 1429, 1134, 1483], "category": "List-item", "text": "  * Secondary audience- EU Member States, Implementing partners, institutional and non-state actors, other Development Partners, Media & Communication stakeholders."}, {"bbox": [97, 1510, 1134, 1590], "category": "Text", "text": "In terms of legal obligations on communication and visibility, the measures shall be implemented by the Commission, contractors, and/or entrusted entities. Appropriate contractual obligations shall be included in, respectively, the procurement contracts."}, {"bbox": [1027, 1682, 1142, 1706], "category": "Page-footer", "text": "Page 10 of 11"}]