[{"bbox": [97, 154, 1134, 233], "category": "List-item", "text": "* Increase promotion of public diplomacy by way of cultural and art exhibitions as well as collaborative cultural/ education exchanges and fairs e.g. European Union Film Festival (EUFF), concerts, Erasmus info sessions etc.;"}, {"bbox": [97, 236, 689, 263], "category": "List-item", "text": "* Organise and support events in line with our priorities areas;"}, {"bbox": [97, 265, 1133, 317], "category": "List-item", "text": "* Organise workshops for implementing partners, including those promoting gender equality, and local leaders to display their work and impact in various fields as well as share best practises and results;"}, {"bbox": [97, 318, 952, 346], "category": "List-item", "text": "* Social media events: participation in/ organization of Tweebates with targeted audiences;"}, {"bbox": [97, 347, 1133, 427], "category": "List-item", "text": "* Media targeted activities: press releases, organise media briefings, media orientations/field visits, media training. Rope in EU journalists where possible to increase exposure and reach of impactful collaborative projects in Zimbabwe;"}, {"bbox": [97, 428, 1133, 509], "category": "List-item", "text": "* Production of audio-visual material (videos and photos): personal stories, short and documentary types to complement narratives on various social media channels. Opportunity to incorporate both female and male influencers in content for greater reach;"}, {"bbox": [97, 520, 704, 548], "category": "Section-header", "text": "## The different audiences to be targeted in Zimbabwe comprise:"}, {"bbox": [97, 561, 1133, 642], "category": "List-item", "text": "* Youth across all activities, with a particular focus on urban young women and men (millennials and generation Z): people aged 15-35, with an average knowledge/interest in international affairs and with the view to engender a positive attitude and perception of the EU;"}, {"bbox": [97, 643, 570, 670], "category": "List-item", "text": "* Youth and women's civil society organizations;"}, {"bbox": [97, 671, 1133, 750], "category": "List-item", "text": "* CSOs at large, including political stakeholders, religious leaders, notably the National Association of Non-Governmental organisations (NANGO), Women's Coalition, Crisis Coalition Zimbabwe, Leonard Cheshire Disability Zimbabwe, and the Zimbabwe Lawyers for Human Rights."}, {"bbox": [97, 751, 789, 778], "category": "List-item", "text": "* Media (local, regional and international), as well as media associations."}, {"bbox": [97, 779, 1133, 860], "category": "List-item", "text": "* Private sector and investor representative bodies notably CZI, ZNCC, SME Association of Zimbabwe including bodies representing EU companies' interests present in the country such as the Zimbabwe Italy Friendship Association."}, {"bbox": [97, 861, 1133, 966], "category": "List-item", "text": "* Government ministries and agencies/administrations that work in the EU priority areas such as ministries of Justice, Foreign Affairs and International Trade, Women Affairs, Finance and Economic Development, Lands, Agriculture, Water, Climate and Rural Resettlement, Parliament of Zimbabwe, various commissions such as the ZAAC, ZEC, and the ZHRC."}, {"bbox": [97, 968, 1133, 1049], "category": "List-item", "text": "* Academia and students, as well as think tanks, male and female influencers and opinion leaders with interests in how Zimbabwe engages the international community. Grassroots' beneficiaries of our development and humanitarian aid and rural population;"}, {"bbox": [97, 1050, 1133, 1104], "category": "List-item", "text": "* International organisations working in development affairs based in the country with a special eye on European partners in order to achieve a synergy of communication efforts;"}, {"bbox": [97, 1105, 278, 1132], "category": "List-item", "text": "* General public."}, {"bbox": [1015, 1653, 1144, 1680], "category": "Page-footer", "text": "Page 15 of 16"}]