[{"bbox": [97, 152, 387, 179], "category": "Text", "text": "Activities related to Output 1.1:"}, {"bbox": [97, 207, 1132, 260], "category": "List-item", "text": "* Design and roll out at major public campaign(s) targeting non-specialised audiences, with the objective of measurably increasing the awareness, understanding and perception of the EU's partnership with the country."}, {"bbox": [97, 262, 1132, 315], "category": "List-item", "text": "* Design and implement political communication activities, in particular to promote Team Europe Initiatives and other key priorities, and to support (as relevant) high level summits, events and visits by College members;"}, {"bbox": [97, 317, 1132, 448], "category": "List-item", "text": "* As relevant, undertake research required to ensure that participatory, gender-responsive and accessible strategic communication activities are data-driven and measurable. This may include audience analysis and perception surveys, media landscape, as well as regular monitoring activities to measure impact of communication activities undertaken, with a particular focus on storytelling, change on people's values, attitudes etc.)."}, {"bbox": [85, 503, 309, 533], "category": "Section-header", "text": "## 3.3 Mainstreaming"}, {"bbox": [97, 549, 1114, 629], "category": "Text", "text": "**Environmental Protection & Climate Change:** As the focus is on communicating on EU values, policies and priorities, key cross-cutting topics will be promoted by this Action, such as: climate change/environment, good governance/social inclusion, or gender equality."}, {"bbox": [97, 654, 1120, 761], "category": "Text", "text": "**Gender equality and empowerment of women and girls:** As per OECD Gender DAC codes identified in section 1.1, this action is labelled as G1. This implies that, in alignment with the III EU Gender Action Plan and the CLIP Sri Lanka, gender equality and empowerment of women and girls will be promoted by this Action, by for instance ensuring gender-responsive communication (language, images, etc)."}, {"bbox": [97, 766, 1076, 846], "category": "Text", "text": "**Human Rights:** Strategic communication activities will be values-driven, integrating key principles of the human rights-based approach. Specific human rights issues (such as gender equality and women's & girl's rights) could be specifically highlighted."}, {"bbox": [97, 876, 1105, 983], "category": "Text", "text": "**Disability:** As per OECD Disability DAC codes identified in section 1.1, this action is labelled as D1. In alignment with the 2021-2030 EU Disability Strategy, this implies that social inclusion and people with disabilities' rights will be promoted by this Action. Activities will be designed to ensure they are inclusive and accessible (in terms of location, language, materials, etc...)."}, {"bbox": [97, 1014, 1120, 1092], "category": "Text", "text": "**Reduction of inequalities:** Communicating on addressing the structural causes and reducing any inequalities (social, gender, disability age, etc) will be promoted by this Action by applying an intersectional approach in all activities"}, {"bbox": [97, 1126, 1115, 1179], "category": "Text", "text": "**Democracy:** As the focus is on communicating on EU values, policies and priorities, democratic values will be promoted by this Action."}, {"bbox": [97, 1210, 1128, 1265], "category": "Text", "text": "**Conflict sensitivity, peace and resilience:** Peaceful and inclusive society is one of the two MIP priorities, and it will be promoted by this Action. All communication activities will ensure to 'do no harm'."}, {"bbox": [97, 1296, 1064, 1350], "category": "Text", "text": "**Disaster Risk Reduction:** Strategic communication activities carried out by the Action may contribute to generate awareness about disaster risk reduction and climate change resilience."}, {"bbox": [97, 1381, 465, 1405], "category": "Text", "text": "**Other considerations if relevant:** N.A."}, {"bbox": [85, 1448, 422, 1476], "category": "Section-header", "text": "## 3.4 Risks and Lessons Learnt"}, {"bbox": [83, 1492, 1167, 1617], "category": "Table", "text": "<table><thead><tr><td>Category</td><td>Risks</td><td>Likelihood (High/ Medium/ Low)</td><td>Impact (High/ Medium/ Low)</td><td>Mitigating measures</td></tr></thead><tbody></tbody></table>"}, {"bbox": [1047, 1681, 1142, 1706], "category": "Page-footer", "text": "Page 5 of 9"}]