[{"bbox": [109, 120, 413, 148], "category": "Section-header", "text": "### 5.3. Audit and Verifications"}, {"bbox": [83, 164, 1147, 243], "category": "Text", "text": "Without prejudice to the obligations applicable to contracts concluded for the implementation of this action, the Commission may, on the basis of a risk assessment, contract independent audit or verification assignments for one or several contracts or agreements."}, {"bbox": [72, 272, 991, 305], "category": "Section-header", "text": "## 6. STRATEGIC COMMUNICATION AND PUBLIC DIPLOMACY"}, {"bbox": [83, 337, 1147, 391], "category": "Text", "text": "The 2021-2027 programming cycle will adopt a new approach to pooling, programming and deploying strategic communication and public diplomacy resources."}, {"bbox": [83, 416, 1093, 445], "category": "Text", "text": "Regional and global strategic communication and public diplomacy funds will be managed from headquarters."}, {"bbox": [83, 456, 1147, 586], "category": "Text", "text": "At country level, action documents for specific sector programmes are no longer required to include a provision for communication actions promoting the programmes concerned. These resources will instead be consolidated in Cooperation Facilities established by support measure action documents, allowing Delegations to plan and execute multiannual strategic communication and public diplomacy actions with sufficient critical mass to be effective on a national scale."}, {"bbox": [83, 601, 1147, 708], "category": "Text", "text": "To that end, Delegations will first develop short strategic communication and public diplomacy plans that reflect the objectives of the Delegation as a whole in this domain, initially covering the period up to the Mid-Term Review (MTR). The plans will be endorsed by a coordination mechanism comprised of the EEAS, DG INTPA, DG NEAR and FPI, and will be reviewed, modified and extended as appropriate as part of the MTR process."}, {"bbox": [83, 749, 749, 776], "category": "Text", "text": "Indicatively, the key elements of the Strategic Communication plan are:"}, {"bbox": [83, 801, 1147, 882], "category": "List-item", "text": "1. Audiences targeted: Youth and Civil Society, Policy think thanks and academic representatives, Multipliers and influencers, Media, Member States, Other partners (UNDP, UN Women, IADB), Private sector, unions, wider public, to be reached via targeted campaigns."}, {"bbox": [83, 882, 1147, 1094], "category": "List-item", "text": "2. The main outcome is to increase public awareness, understanding and approval of the EU and its role in Honduras, the region and the world. For each group targeted, the principal communication objective will be couched in terms of measurable outcomes according to a long term strategic plan for strategic communication that will be designed before launching the related call for tenders for procurement. Design and roll out at national level of (a) major public campaign(s) aimed at ordinary citizens, with the objective of measurably increasing the profile, awareness, understanding and approval of the EU's partnership with the country. All such campaigns will be data-driven, rigorously tracking hard KPIs that will allow content to be constantly adjusted in line with evidence of the material and approaches that resonate most successfully with the audience."}, {"bbox": [83, 1094, 1147, 1226], "category": "List-item", "text": "3. Actions related to Strategic Communication and Public Diplomacy in Honduras will promote understanding and awareness of the Union's values, interests and specific policies, including human rights, foreign and security policy, science and research, gender equality, Team Europe visibility, fight against disinformation, as well as its multilateral agenda. Through a strategic plan, they will ensure coherence with the geographical and thematic programmes."}, {"bbox": [83, 1226, 1147, 1277], "category": "List-item", "text": "4. Preliminary suggestions for content (messages, straplines, hashtags), partnerships (influencers) and channels: to be defined further."}, {"bbox": [83, 1306, 1147, 1359], "category": "Text", "text": "It is envisaged that for the amount for Strategic Communication and Public Diplomacy, included in the procurement for Component 1 and 3 of Support Measure is 1.5 to 1.8 M€"}, {"bbox": [1040, 1661, 1158, 1685], "category": "Page-footer", "text": "Page 17 of 18"}]