[{"bbox": [86, 153, 639, 186], "category": "Section-header", "text": "# 5 PERFORMANCE MEASUREMENT"}, {"bbox": [86, 219, 430, 250], "category": "Section-header", "text": "## 5.1 Monitoring and Reporting"}, {"bbox": [97, 272, 1134, 405], "category": "Text", "text": "The day-to-day technical and financial monitoring of the implementation of this action will be a continuous process, and part of the implementing partner's responsibilities. To this aim, the implementing partner shall establish a permanent internal, technical and financial monitoring system for the action and elaborate regular progress reports (not less than annual) and final reports. Every report shall provide an accurate account of implementation of the action, difficulties encountered, changes introduced."}, {"bbox": [97, 411, 1134, 490], "category": "Text", "text": "The Commission may undertake additional project monitoring visits both through its own staff and through independent consultants recruited directly by the Commission for independent monitoring reviews (or recruited by the responsible agent contracted by the Commission for implementing such reviews)."}, {"bbox": [97, 522, 1120, 603], "category": "Text", "text": "Key indicators for measuring the performance of this operation will be derived from the Contractor Assessment Form to be completed at the end of the assignments covering performance of the contractor, performance of experts and overall performance."}, {"bbox": [97, 629, 962, 656], "category": "Text", "text": "Examples of key indicators for measuring the impact of the activities undertaken may include:"}, {"bbox": [134, 658, 556, 684], "category": "List-item", "text": "- positive perception of the EU as a partner"}, {"bbox": [134, 684, 501, 709], "category": "List-item", "text": "- social media reach and engagement"}, {"bbox": [134, 711, 537, 736], "category": "List-item", "text": "- media items published in top tier media"}, {"bbox": [134, 738, 617, 762], "category": "List-item", "text": "- website visits, bounce rate and conversation rate"}, {"bbox": [134, 765, 491, 790], "category": "List-item", "text": "- video views and view through rate"}, {"bbox": [134, 792, 444, 817], "category": "List-item", "text": "- message recall and follow-up"}, {"bbox": [86, 885, 267, 912], "category": "Section-header", "text": "## 5.2 Evaluation"}, {"bbox": [97, 930, 1113, 984], "category": "Text", "text": "Having regard to the nature of the action, a final evaluation will be carried out for this action or its components via independent consultants."}, {"bbox": [97, 1010, 1119, 1090], "category": "Text", "text": "It will be carried out for accountability and learning purposes at various levels, taking into account in particular the fact that the action is designed to implement a new approach to Delegation-led strategic communication activities at country-level."}, {"bbox": [97, 1117, 1126, 1197], "category": "Text", "text": "The evaluation reports may be shared with the partners and other key stakeholders following the best practice of evaluation dissemination. The implementing partner and the Commission shall analyse the conclusions and recommendations of the evaluations and, where appropriate, apply the necessary adjustments."}, {"bbox": [97, 1228, 1041, 1255], "category": "Text", "text": "The financing of the evaluation may be covered by another measure constituting a Financing Decision."}, {"bbox": [86, 1269, 405, 1297], "category": "Section-header", "text": "## 5.3 Audit and Verifications"}, {"bbox": [97, 1316, 1120, 1395], "category": "Text", "text": "Without prejudice to the obligations applicable to contracts concluded for the implementation of this action, the Commission may, on the basis of a risk assessment, contract independent audit or verification assignments for one or several contracts or agreements."}, {"bbox": [86, 1423, 1026, 1456], "category": "Section-header", "text": "# 6 STRATEGIC COMMUNICATION AND PUBLIC DIPLOMACY"}, {"bbox": [97, 1489, 1125, 1623], "category": "Text", "text": "Strategic communication activities will be implemented to ensure awareness, understanding and perception of the EU and its partnership with the country is commensurate with the scale, scope and ambition of our sustained engagement. Public facing campaigns and political communication, particularly around the Global Gateway priorities and Team Europe initiatives, will focus not only on what the EU does, but why, including by emphasising shared values, interests and impact, and promoting the EU's leadership role on key priorities."}, {"bbox": [1048, 1680, 1144, 1705], "category": "Page-footer", "text": "Page 8 of 9"}]