[{"bbox": [86, 153, 399, 184], "category": "Section-header", "text": "3.5 The Intervention Logic"}, {"bbox": [97, 244, 1185, 415], "category": "Text", "text": "The underlying intervention logic for this action is that the design of the action allows for a unique export-oriented value chain ecosystem approach. Activities at the production level, logistics, infrastructure and regulatory framework taking away barriers to trade at both national and county level, combined with a trade promotion focus. This conceptual underlying framework where both private and public sector will be involved will allow for a real coordinated approach in taking away hurdles and bottlenecks for growth. The essence of the action is to create a stronger business enabling environment with a focus on the demand side of the export-oriented part of the economy (i.e., key value chains)."}, {"bbox": [97, 433, 1184, 517], "category": "Text", "text": "The close involvement of key ministries, and the direct support provided to them will give ample opportunity for the EU and the Member States to engage in policy dialogue on the topics related to this action. Furthermore, it will also allow the participation of the EU private sector in these engagements."}, {"bbox": [97, 535, 1185, 731], "category": "Text", "text": "The nine identified outputs reflect this holistic approach. In order to increase the supply of trade in goods (special objective one) it is necessary to make them more competitive by lowering the cost of doing business and make supply more reliable. Increasing the efficiency of the supply chain is one way to achieve this. But at the same time, if there is no demand for Kenyan goods, there will never be increased trade, hence one of the outputs is demand focused. However, the other side of the coin would be that even if demand is increased without growth in supply increased trade will never happen. Increased trade as such has a direct positive effect on economic growth reflected in the overall objective of the action."}, {"bbox": [97, 752, 1185, 865], "category": "Text", "text": "One of the other cost elements are the time it takes for cargo to reach its destination, infrastructure, systems and legal procedures to be followed all impact dwell time. The outputs in the second specific objective all contribute to lowering this time. Less time means less costs and a more attractive trade and investment environment, which contributes to economic growth."}, {"bbox": [97, 883, 1185, 1025], "category": "Text", "text": "The last specific objective evolves around making it easier, and hence cheaper to do business. Involvement of the private sector in this is essential, as they are best aware where bottlenecks are. If government engagement is more transparent, fair and quicker, the costs related to this type of interaction will go down, with a positive effect on demand for Kenyan goods and an upward result in economic growth, the overall objective of this action. Finally, contributing to greener growth is an overarching element of all outputs."}, {"bbox": [97, 1044, 1185, 1214], "category": "Text", "text": "For sustainable and inclusive prosperity, increasing trade affects the economy in such a way that it reduces poverty. Especially for those working in geographical regions most affected by international trade. Reasonable accommodation will be provided to include the interests of women, youth and people with disability. Growth in exports create employment and economic growth. The key necessary elements for increasing trade are improving business competitiveness of the locally produced goods and elimination of non-tariff barriers to trade. The private sector must be able to compete in the global market to take advantage of trade opportunities."}, {"bbox": [1027, 1680, 1144, 1705], "category": "Page-footer", "text": "Page 12 of 26"}]