[{"bbox": [72, 120, 995, 154], "category": "Section-header", "text": "# 6. STRATEGIC COMMUNICATION AND PUBLIC DIPLOMACY"}, {"bbox": [72, 182, 1157, 237], "category": "Text", "text": "The 2021-2027 programming cycle will adopt a new approach to pooling, programming and deploying strategic communication and public diplomacy resources."}, {"bbox": [72, 262, 1079, 290], "category": "Text", "text": "Regional and global strategic communication and public diplomacy funds will be managed from headquarters."}, {"bbox": [72, 301, 1157, 432], "category": "Text", "text": "At country level, action documents for specific sector programmes are no longer required to include a provision for communication actions promoting the programmes concerned. These resources will instead be consolidated in Cooperation Facilities established by support measure action documents, allowing Delegations to plan and execute multiannual strategic communication and public diplomacy actions with sufficient critical mass to be effective on a national scale."}, {"bbox": [72, 447, 1157, 580], "category": "Text", "text": "To that end, Delegations will first develop short strategic communication and public diplomacy plans that reflect the objectives of the Delegation as a whole in this domain, initially covering the period up to the Mid-Term Review (MTR). The plans will be endorsed by a coordination mechanism comprised of the EEAS, DG INTPA, DG NEAR and FPI, and will be reviewed, modified and extended as appropriate as part of the MTR process. The strategic plan will include key administrative information ( timeline, budget and the programme manager responsible for implementation)."}, {"bbox": [72, 593, 1157, 778], "category": "Text", "text": "Audiences targeted in the strategic plan will include vulnerable youths in underserved communities, women, girls, men and boys, violence perpetrators, women leaders and rights advocates, survivors of violence and youth in particular, children, farmers, residents in forest dependent areas, opinion shapers at the community level, journalists, stakeholders in the priority sectors, youth, policy and law makers, religious leaders, international development partners, general public audiences, particularly but not exclusively in the 18-35 age cohort, policy influencers and civil Society organisations as well as cultural operators and artists, Government Ministries and Departments, private sector, schools, academia, and international organisations among others."}, {"bbox": [72, 790, 1157, 923], "category": "Text", "text": "Key messages will be developed in line with the priorities and tailored toward the specific audience and different media. A mix of channels and media will be used to enhance the intended outcomes based on several factors, including each target group's specific characteristics and needs, media trends, and the most efficient channels for communication. The key messages will promote understanding and awareness of the Union's values, interests, specific policies and impact in the country, particularly as a defender of peace, democracy, human rights and the rule of law."}, {"bbox": [72, 935, 1157, 988], "category": "Text", "text": "The background for key messages is to raise awareness and understanding not only of the EU's role as the Government of Jamaica's main provider of grant resources, but as a values-driven partner."}, {"bbox": [72, 1000, 1157, 1106], "category": "Text", "text": "Public diplomacy, strategic communication and dialogue with stakeholders will contribute to raising awareness, understanding and improve public perception of the EU, its influence in the world, culture and people, and the EU-Jamaica cooperation/partnership as well as reinforce and develop trusted channels of engagement with key target audiences and partners in Jamaica."}, {"bbox": [72, 1119, 1157, 1173], "category": "Text", "text": "It is envisaged to contract under direct management (point 4.3.1) the implementation of Result 3 which covers strategic communication and public diplomacy activities."}, {"bbox": [1040, 1661, 1157, 1685], "category": "Page-footer", "text": "Page 12 of 12"}]