[{"bbox": [71, 119, 1157, 174], "category": "Text", "text": "of capacity building support and institutional strengthening measures to ensure the successful implementation of the\nJamaica-European Union Cooperation programmes."}, {"bbox": [71, 199, 1159, 385], "category": "Text", "text": "There is a need for the general public to better understand the dimensions of EU-Jamaica's collaboration. Strategic communication activities will be designed to raise awareness, understanding and approval of the EU-Jamaica cooperation, including through large scale national campaigns. These activities will target general public audiences, particularly but not exclusively in the 18-35 age cohort. In addition, Public Diplomacy initiatives should aim at reinforcing and developing trusted channels of engagement with key target audiences and partners in Jamaica and fostering networks that can support the achievement of shared priorities by involving key target audiences and partners such as youth, students, academics, influencers, business, civil society and the cultural sector."}, {"bbox": [71, 411, 1159, 595], "category": "Text", "text": "The EU's financial support to Jamaica through the various instruments is very well known, especially among government partners, parliamentarians, civil society and journalists. There is the perception that because of the historical connection between the UK and Jamaica (among other Caribbean countries), the UK was the region's best advocate in the EU. With Brexit, there are lingering concerns about how the relationship with the EU of 27 will develop in the future. The concern is further heightened with the graduation of many Caribbean countries to middle income status and within the context of the devastating impact of the COVID-19 pandemic on Caribbean economies, largely dependent on tourism."}, {"bbox": [71, 623, 1159, 810], "category": "Text", "text": "Already the Delegation in Jamaica has developed strong relationships with many of these target groups through the various programmes and initiatives. The EU Visitors Programme, the Erasmus Mundus programme, the relationship developed with the cultural sector through the film festival and the short film competition as a side event, with academia through regular dialogues with post graduate students at the University of the West Indies and through the network of youth engaged with the Poverty Reduction Programme. These can all be leveraged to broaden people's understanding of the EU/Jamaica partnership, EU values and create improved understanding of Europe and Europeans and in so doing, create a basis for a stronger partnership."}, {"bbox": [71, 835, 1159, 943], "category": "Text", "text": "Greater efforts should be made through strategic communication to reinforce the visibility and understanding of European Union-Jamaica Cooperation among the general public. These would be designed to raise awareness and understanding not only of the EU's role as the Government of Jamaica's main provider of grant resources, but as a values-driven and economic partner."}, {"bbox": [71, 968, 1157, 1022], "category": "Text", "text": "In addition to audiences targeted through strategic communication activities, press and information activities will target key media."}, {"bbox": [71, 1047, 1159, 1286], "category": "Text", "text": "The main stakeholders include: the Ministry of Finance and the Public Service which has overall responsibility for developing the Government's fiscal and economic policy framework; the Planning Institute of Jamaica (in particular the European Union Unit within the Directorate for External Cooperation Management) which is the foremost planning agency of the government that seeks to initiate and coordinate the development of policies, plans and programmes for the sustainable development of Jamaica; and the Ministry of Foreign Affairs and Foreign Trade which is responsible for the implementation of Jamaica's foreign and trade policy, the management of Jamaica's international relations and the promotion of its interests overseas. Other main stakeholders include the relevant government bodies and the non-state actors (NSAs). The ultimate beneficiaries will be the citizens of Jamaica who will benefit from the improved effectiveness and management of donor's assistance"}, {"bbox": [71, 1340, 578, 1372], "category": "Section-header", "text": "## 3. DESCRIPTION OF THE ACTION"}, {"bbox": [110, 1402, 517, 1434], "category": "Section-header", "text": "### 3.1. Objectives and Expected Outputs"}, {"bbox": [71, 1445, 1157, 1499], "category": "Text", "text": "The Overall Objective (Impact) of this action is to contribute to the implementation of the Government of Jamaica's development agenda."}, {"bbox": [71, 1524, 1157, 1657], "category": "Text", "text": "The Specific Objectives of this action are to provide support to the effective preparation/formulation, implementation and management of the EU-Jamaica cooperation, political and economic partnership, and to increase public knowledge and perception of the EU cooperation with Jamaica while enhancing the capacities of the Government and relevant stakeholders to efficiently implement national development objectives, through strategic communication and public diplomacy activities."}, {"bbox": [1051, 1662, 1157, 1685], "category": "Page-footer", "text": "Page 5 of 12"}]