[{"bbox": [83, 121, 1146, 252], "category": "Text", "text": "At country level, action documents for specific sector programmes are no longer required to include a provision for communication actions promoting the programmes concerned. These resources will instead be consolidated in Cooperation Facilities established by support measure action documents, allowing Delegations to plan and execute multiannual strategic communication and public diplomacy actions with sufficient critical mass to be effective on a national scale."}, {"bbox": [83, 265, 1146, 372], "category": "Text", "text": "To that end, Delegations will first develop short strategic communication and public diplomacy plans that reflect the objectives of the Delegation as a whole in this domain, initially covering the period up to the Mid-Term Review (MTR). The plans will be endorsed by a coordination mechanism comprised of the EEAS, DG INTPA, DG NEAR and FPI, and will be reviewed, modified and extended as appropriate as part of the MTR process"}, {"bbox": [83, 384, 1146, 439], "category": "Text", "text": "The Delegation will develop a short strategic communication and public diplomacy plan reflecting the objectives of the Delegation as a whole in this domain, initially covering the period up to the Mid-Term Review (MTR)."}, {"bbox": [83, 450, 1146, 609], "category": "Text", "text": "In line with new 2021-2027 programming cycle directives, this Plan will comprise the communication measures promoting programmes and action documents in Cabo Verde. At the same time, it will promote understanding and awareness of the European Union's values, interests and specific policies, including human rights, foreign and security policy, science and research, gender equality, Team Europe visibility, fight against disinformation, as well as its multilateral agenda. This will allow the Delegation to plan and execute a multiannual strategic communication plan and public diplomacy actions with sufficient critical mass to be effective on a national scale."}, {"bbox": [83, 621, 1146, 702], "category": "Text", "text": "The plan will target different stakeholders – Government, Civil society, universities, youth, students, academics, think tanks, CSOs, business, creative industries, etc. – with specific objectives, messages and means, to be identified in the communication plan."}, {"bbox": [83, 714, 1146, 844], "category": "Text", "text": "The core narrative will be around the role of the EU in the world and its contribution in Cabo Verde to the promotion of the ‘Green deal’ and inclusive growth. More critical subjects, closely related with the national context (such as the EU fisheries agreements, gender equality, etc.) will be identified and targeted in priority. Effectiveness of communication activities on awareness about the action and its objectives as well as on EU funding of the action will be measured."}, {"bbox": [83, 858, 1146, 988], "category": "Text", "text": "The plan will include the design and roll out at national level of major public campaigns aimed at ordinary citizens, with the objective of measurably increasing the profile, awareness, understanding and approval of the EU’s partnership with the country. Such campaigns will be data-driven, rigorously tracking hard KPIs that will allow content to be constantly adjusted in line with evidence of the material and approaches that resonate most successfully with the audience."}, {"bbox": [83, 1003, 1146, 1058], "category": "Text", "text": "Considering the penetration of digital media and mobile phones in the country, a special focus will be given to internet media and digital tools."}, {"bbox": [83, 1068, 1146, 1150], "category": "Text", "text": "The communication plan will be implemented through direct management (procurement). It is envisaged that a contract for communication and visibility will be contracted. The contract will be managed by the Cooperation section programme manager (COMM-CORD)."}, {"bbox": [1040, 1687, 1157, 1711], "category": "Page-footer", "text": "Page 20 of 21"}]