[{"bbox": [72, 106, 384, 135], "category": "Section-header", "text": "3.5 The Intervention Logic"}, {"bbox": [91, 194, 1186, 249], "category": "Text", "text": "This action represents a crucial tool for the EU Delegation to advance the aims of the EU in El Salvador generally, and specifically the implementation of the MIP and TEI."}, {"bbox": [91, 260, 1187, 474], "category": "Text", "text": "By mobilizing TA to support the implementation of the MIP, the Delegation will count on specialized support wherever needed, in order to strengthening EU-El Salvador cooperation and contributing to El Salvador´s development objectives. During the implementation of the MIP 2014-2020 and during the preparation of the MIP 2021-2027, the EU has had positive relations with different government institutions and worked proactively with counter-parts in the now-defunct SETEPLAN (Technical Secretariat for Planning) and the present-day ESCO (El Salvador Agency for International Cooperation). During consultations for the MIP a wide array of stakeholders from government, private sector and civil society have expressed interest in cooperation programmes in all areas of the MIP. This is particularly the case for possible identification and design of actions under EFSD+."}, {"bbox": [91, 485, 1187, 698], "category": "Text", "text": "If the EUD implements public diplomacy activities to build and strengthen networks with key stakeholders these efforts will contribute to achieving the EUs global policy objectives, as well as the specific objectives in El Salvador. By targeting general public through strategic communication, including large-scale campaigns, we can measurably increase awareness, understanding and approval of the EU's partnership with the country. By doing so, we build support for priorities identified under the EU-El Salvador partnership. The ongoing visibility and communications' TA under the MIP 2014-2020 has already provided crucial support for the EUD in this respect. Future cooperation in the country calls for strengthening this support to include the TEI and a stronger focus on youth, women, environmental sustainability and digitalization, as well as the ambition to reach new audiences."}]