[{"bbox": [97, 152, 1135, 259], "category": "Text", "text": "The main communication objective will be to improve the visibility of the EU and the understanding of its values and actions by projecting the EU's positive role not only as a reliable development partner but also as a global actor. Mindful of this objective, the Delegation will promote a dynamic image of the EUD team, share success stories in Sierra Leone and communicate about EU values, EU solidarity and EU's role internationally."}, {"bbox": [97, 270, 1135, 429], "category": "Text", "text": "The second objective together with EU Member States (MS) and like-minded partners will be to communicate on our support to the government and to NSAs in areas that resonate locally and where EU has added value: strengthening of institutions, electoral support, improved local governance and service delivery, empowerment of women and girls, fight against Sexual and Gender-Based Violence, right to education for all, access to justice, decent job creation, private sector development, agricultural diversification and the importance of environmental action."}, {"bbox": [97, 441, 1135, 523], "category": "Text", "text": "The third objective is to implement public outreach and visibility actions in line with HQ communication priorities, among which: EU-Africa relations, support to multi-lateral and global partnerships, Green Deal /climate change, engagement with youth, cultural operators and the media and last but not least fight against disinformation."}, {"bbox": [97, 548, 1135, 603], "category": "Text", "text": "This will allow the Delegation to plan and execute a multiannual strategic communication plan and public, cultural and economic diplomacy actions with sufficient critical mass to be effective on a national scale."}, {"bbox": [97, 613, 1135, 695], "category": "Text", "text": "The plan will target different stakeholders – including general government, NSAs, universities, women, youth, students, business, and innovative companies - with specific objectives, messages and means, to be identified in the communication plan."}, {"bbox": [97, 706, 1135, 840], "category": "Text", "text": "The plan will include the design and roll out at national level of major public campaigns aimed at ordinary citizens, with the objective of measurably increasing the profile, awareness, understanding and approval of the EU's partnership with the country. Such campaigns will be data-driven, rigorously tracking hard KPIs that will allow content to be constantly adjusted in line with evidence of the material and approaches that resonate most successfully with the audience."}, {"bbox": [97, 851, 1135, 905], "category": "Text", "text": "The communication plan will be implemented through direct management (procurement). It is envisaged that a contract for communication and visibility will be contracted."}, {"bbox": [1027, 1680, 1144, 1706], "category": "Page-footer", "text": "Page 17 of 17"}]