[{"bbox": [93, 153, 1164, 238], "category": "Text", "text": "Strategic communication actions will be funded through one single service contract from the TCF rather than scattering visibility actions between different projects. This will enable the implementation of a Strategic Communication Plan with a view to enhance understanding, awareness, and appreciation of the EU."}, {"bbox": [93, 255, 1164, 310], "category": "Text", "text": "Technical Assistance Facility will mitigate the risk of long and complex procedures when it comes to secure budget for studies, audits, etc."}, {"bbox": [85, 340, 401, 371], "category": "Section-header", "text": "## 3.5 The Intervention Logic"}, {"bbox": [96, 386, 1187, 496], "category": "Text", "text": "The underlying intervention logic for this action is to improve the effectiveness and efficiency of the EU-Gambia partnership, by facilitating communication, making it easier to maintain regular contacts with key stakeholders, creating analytical backing to respond to emerging needs and boosting the capacity to shape public debate and promote EU interests and activities."}, {"bbox": [96, 517, 1187, 628], "category": "Text", "text": "The Cooperation Facility is needed to facilitate and strengthen the day-to-day dialogue and co-operation with Gambian partners and thus to maximise the impact of the EU cooperation programmes and of the EU's strategic communication and public diplomacy. The rationale for setting up a Partnership Office and a Technical Cooperation Facility is summarised below."}, {"bbox": [96, 648, 1187, 962], "category": "Text", "text": "The 'EU-Gambia Partnership Office' will act as the principal interface between the EU and the Gambian Government as well as other important stakeholders, notably local authorities, civil society organisations and the private sector. Given the assumed continuation of institutional weaknesses on the side of these Gambian partners and limited human resources at the EU Delegation, such an interface role will be pivotal in facilitating the implementation of EU development programmes and in globally attaining the objectives of the EU's Partnership with The Gambia funded by NDICI-GE or by other EU programmes and instruments that are part or contribute to the MIP 2021-2024 (EFSD+, Erasmus+, MAC INTERREG, Horizons, etc.). The office will be actively involved in the organisation and coordination of policy dialogues with both NSAs and Gambian authorities, especially with budget support policy dialogues by strongly following up the implementation of the different indicators with line ministries. Furthermore, the office will serve in ensuring the management of the remaining EDF as a significant number of interventions will run throughout the MIP period."}, {"bbox": [96, 981, 1187, 1207], "category": "Text", "text": "A key rationale for technical cooperation facility is that a number of future developments will likely have an impact on the environment in which the EU cooperation programmes will need to work. Flexibility is thus needed, in particular a set-up, allowing for responding to emerging needs by providing technical assistance or consultancy services for studies, reports and other documents. These would then play an important role in guiding EU cooperation work. Moreover, this tool is envisaged to allow for a better dialogue with civil society and namely umbrella organisations (thematic, women- and youth- related in particular) and their involvement in the public debate. By empowering civil society, the action will help increase its role and impact on the public debate in The Gambia, promoting accountability, transparency, and inclusion, as well as in service delivery."}, {"bbox": [96, 1226, 1187, 1339], "category": "Text", "text": "With a dedicated allocation for strategic communication and public diplomacy of the EU, the action will promote the values, interests, policies and impact of the EU in the country. The ability to respond to disinformation and actively frame the topics of public debate will be a key enabler for the promotion of cultural and public diplomacy activities, and for raising awareness of all EU interventions in The Gambia."}, {"bbox": [85, 1371, 443, 1401], "category": "Section-header", "text": "## 3.6 Logical Framework Matrix"}, {"bbox": [96, 1418, 926, 1445], "category": "Text", "text": "Given the nature of this action a Logical Framework Matrix is not required at action level."}, {"bbox": [1027, 1681, 1144, 1706], "category": "Page-footer", "text": "Page 11 of 16"}]