[{"bbox": [96, 151, 1134, 206], "category": "Text", "text": "country. All strategic communication and public diplomacy activities will be based on a strategic plan drawn up at Delegation level."}, {"bbox": [96, 230, 1134, 310], "category": "Text", "text": "The main communication objective will be to improve the perception of the EU and the understanding of its values and actions by projecting the EU's positive role not only as a reliable development partner but also as a global actor."}, {"bbox": [96, 323, 1134, 455], "category": "Text", "text": "The second objective together with EU Member States (MS) and like-minded partners will be to communicate on our support to the government and to civil society organisations in areas that resonate locally and where EU has added value: security sector reforms, governance, empowerment of women and girls, right to education for all, decent job creation, private sector development, agricultural diversification and the importance of environmental action."}, {"bbox": [96, 468, 1134, 573], "category": "Text", "text": "The third objective is to implement public outreach and strategic communication actions based on the EU's offer to the country (\"the pitch\"), under the umbrella of Global Gateway, among which: EU-Africa relations, support to multi-lateral and global partnerships, Green Deal /climate change, engagement with youth, cultural operators and the media."}, {"bbox": [96, 575, 1134, 630], "category": "Text", "text": "The ability to respond to disinformation related to the MIP and the EU Global agenda as well as the promotion for legal pathways for migration will be key."}, {"bbox": [96, 639, 1134, 695], "category": "Text", "text": "The plan will target different stakeholders – including government, CSOs, women, youth, students, private sector, with specific objectives, messages and means, to be identified in the communication plan."}, {"bbox": [96, 706, 1134, 760], "category": "Text", "text": "The communication plan will be implemented through direct management (service procurement possible through framework contract). It is envisaged that one contract for strategic communication will be contracted."}, {"bbox": [1027, 1680, 1144, 1705], "category": "Page-footer", "text": "Page 16 of 16"}]