[{"bbox": [97, 152, 1135, 234], "category": "Text", "text": "The Commission may undertake additional project monitoring visits both through its own staff and through independent consultants recruited directly by the Commission for independent monitoring reviews (or recruited by the responsible agent contracted by the Commission for implementing such reviews)."}, {"bbox": [97, 264, 918, 292], "category": "Text", "text": "Examples of key indicators for measuring the performance of this operation may include:"}, {"bbox": [133, 292, 557, 319], "category": "List-item", "text": "- positive perception of the EU as a partner"}, {"bbox": [133, 319, 502, 346], "category": "List-item", "text": "- social media reach and engagement"}, {"bbox": [133, 346, 539, 373], "category": "List-item", "text": "- media items published in top tier media"}, {"bbox": [133, 373, 618, 399], "category": "List-item", "text": "- website visits, bounce rate and conversation rate"}, {"bbox": [133, 400, 492, 427], "category": "List-item", "text": "- video views and view through rate"}, {"bbox": [133, 427, 446, 454], "category": "List-item", "text": "- message recall and follow-up"}, {"bbox": [97, 454, 1135, 534], "category": "Text", "text": "Key indicators for measuring the performance of this operation will be derived from the Contractor Assessment Form to be completed at the end of the assignments covering performance of the contractor, performance of experts and overall performance."}, {"bbox": [85, 572, 268, 602], "category": "Section-header", "text": "## 5.2 Evaluation"}, {"bbox": [97, 619, 1135, 728], "category": "Text", "text": "Having regard to the nature of the action, a final evaluation will be carried out for this action or its components via independent consultants. The final evaluation shall assess to what extent the action is considering the human rights based approach, as well as how it contributes to gender equality and women's empowerment. Expertise on human rights and gender equality will be ensured in the evaluation teams."}, {"bbox": [97, 751, 1135, 833], "category": "Text", "text": "It will be carried out for accountability and learning purposes at various levels, taking into account in particular the fact that the action is designed to implement a new approach to Delegation-led strategic communication activities at country-level."}, {"bbox": [97, 857, 1135, 940], "category": "Text", "text": "The evaluation reports may be shared with the partners and other key stakeholders following the best practice of evaluation dissemination¹⁸. The implementing partner and the Commission shall analyse the conclusions and recommendations of the evaluations and, where appropriate, apply the necessary adjustments."}, {"bbox": [97, 969, 1041, 997], "category": "Text", "text": "The financing of the evaluation may be covered by another measure constituting a Financing Decision."}, {"bbox": [85, 1011, 406, 1040], "category": "Section-header", "text": "## 5.3 Audit and Verifications"}, {"bbox": [97, 1057, 1120, 1139], "category": "Text", "text": "Without prejudice to the obligations applicable to contracts concluded for the implementation of this action, the Commission may, on the basis of a risk assessment, contract independent audit or verification assignments for one or several contracts or agreements."}, {"bbox": [85, 1164, 1026, 1201], "category": "Section-header", "text": "# 6 STRATEGIC COMMUNICATION AND PUBLIC DIPLOMACY"}, {"bbox": [97, 1230, 1135, 1286], "category": "Text", "text": "The 2021-2027 programming cycle has adopted a new approach to pooling, programming and deploying strategic communication and public diplomacy resources."}, {"bbox": [97, 1310, 1135, 1469], "category": "Text", "text": "Regional and global strategic communication and public diplomacy funds will be managed from headquarters. At country level, action documents for specific sector programmes are no longer required to include a provision for communication actions promoting the programmes concerned. These resources will instead be consolidated in Cooperation Facilities established by support measure action documents, allowing Delegations to plan and execute multiannual strategic communication and public diplomacy actions with sufficient critical mass to be effective on a national scale."}, {"bbox": [97, 1495, 1135, 1577], "category": "Text", "text": "To that end, Delegations will first develop short strategic communication and public diplomacy plans that reflect the objectives of the Delegation as a whole in this domain, initially covering the period up to the Mid-Term Review (MTR). The plans will be endorsed by a coordination mechanism comprised of the EEAS, DG INTPA, DG NEAR"}, {"bbox": [85, 1620, 482, 1646], "category": "Footnote", "text": "¹⁸ See best [practice of evaluation dissemination](#)"}, {"bbox": [1027, 1680, 1143, 1706], "category": "Page-footer", "text": "Page 10 of 11"}]