[{"bbox": [86, 153, 605, 186], "category": "Section-header", "text": "# 3 DESCRIPTION OF THE ACTION"}, {"bbox": [86, 219, 509, 251], "category": "Section-header", "text": "## 3.1 Objectives and Expected Outputs"}, {"bbox": [97, 266, 1132, 319], "category": "Text", "text": "The **Overall Objective (Impact)** of this action is to position the EU as a partner of reference for Vietnam among selected target audiences."}, {"bbox": [97, 345, 600, 371], "category": "Text", "text": "The **Specific Objective (Outcome)** of this action is to:"}, {"bbox": [136, 372, 1134, 453], "category": "List-item", "text": "1) Measurably increase awareness, understanding and perception of the EU and its Member States working together in a Team Europe approach as strategic partners to Vietnam as well as of the EU priorities, in particular the Global Gateway strategy and both of Vietnam's Team Europe Initiatives."}, {"bbox": [97, 477, 977, 504], "category": "Text", "text": "The **Output** to be delivered by this action contributing to the **Specific Objective (Outcome)** is:"}, {"bbox": [174, 507, 1133, 586], "category": "List-item", "text": "1.1 Political communication activities and large-scale public campaigns, including on gender equality, are designed and implemented to make the EU's brand positioning more understandable, visible and influential to target audiences."}, {"bbox": [86, 628, 367, 655], "category": "Section-header", "text": "## 3.2 Indicative Activities"}, {"bbox": [97, 675, 536, 701], "category": "Text", "text": "The following indicative activities are foreseen:"}, {"bbox": [97, 728, 382, 753], "category": "Text", "text": "Activities related to Output 1.1"}, {"bbox": [97, 756, 1134, 915], "category": "List-item", "text": "* Design and roll out at national level of (a) major public campaign(s) aimed at women and men, in all their diversity, primarily in the 18-35 age cohort, with the objective of measurably increasing the awareness, understanding and perception of the EU's partnership with the country. All such campaigns will be data-driven and based on clearly defined qualitative and quantitative gender sensitive key performance indicators. Regular monitoring against these KPIs will allow content, channels and approaches to be constantly adjusted to meet the objectives set."}, {"bbox": [97, 916, 1133, 967], "category": "List-item", "text": "* Design and implement political communication activities to support Summits, events and visits by College members;"}, {"bbox": [97, 970, 1133, 1025], "category": "List-item", "text": "* Support the integration of relevant regional programmes into country-level strategic plans, particularly those that are flagship Global Gateway and/or relevant thematic and regional Team Europe initiatives."}, {"bbox": [97, 1026, 499, 1052], "category": "List-item", "text": "* Conduct gender analysis where needed."}, {"bbox": [97, 1054, 1133, 1133], "category": "List-item", "text": "* Undertake research required to ensure strategic communication activities are data-driven and measurable. This may include audience analysis and perception surveys, media landscape, as well as monitoring and evaluation activities to measure impact of communication activities undertaken."}, {"bbox": [97, 1159, 1112, 1265], "category": "Text", "text": "The commitment of the EU's contribution to the Team Europe Initiative foreseen under this action plan will be complemented by other contributions from Team Europe partners. It is subject to the formal confirmation of each respective partners' meaningful contribution as early as possible. In the event that the TEIs and/or these contributions do not materialise the EU action may continue outside a TEI framework."}, {"bbox": [86, 1307, 313, 1337], "category": "Section-header", "text": "## 3.3 Mainstreaming"}, {"bbox": [97, 1354, 543, 1380], "category": "Section-header", "text": "**Environmental Protection & Climate Change**"}, {"bbox": [97, 1381, 1133, 1536], "category": "Text", "text": "The EU action in the Multiannual Indicative Programme with priority 1 on climate resilience, environmental protection and promoting a low-carbon development in accordance with the OECD DAC code 430, 410 and 231 respectively, will support Vietnam to achieve transformational impact through climate resilience building, low-carbon transition in key economic sectors, environmental protection and a more sustainable and digital management of resource flows. It will be a priority of this Action to communicate these topics to the target audiences."}, {"bbox": [97, 1539, 1059, 1565], "category": "Text", "text": "The Strategic Environmental Assessment (SEA) screening concluded that no further action was required."}, {"bbox": [97, 1566, 1133, 1617], "category": "Text", "text": "The Environment Impact Assessment (EIA) screening classified the action as Category C (no need for further assessment)."}, {"bbox": [1038, 1681, 1142, 1706], "category": "Page-footer", "text": "Page 5 of 11"}]