[{"bbox": [232, 152, 744, 187], "category": "Section-header", "text": "# 3. DESCRIPTION OF THE ACTION"}, {"bbox": [85, 218, 491, 251], "category": "Section-header", "text": "## 3.1 Objectives and Expected Outputs"}, {"bbox": [96, 264, 1134, 320], "category": "Text", "text": "**The overall objective (Impact) of the action** is to contribute to inclusiveness and sustainability of The Gambia's Tourism sector and Creative Industries."}, {"bbox": [96, 338, 558, 367], "category": "Text", "text": "**Specific objectives (Outcomes) of the action** are:"}, {"bbox": [112, 385, 1117, 411], "category": "List-item", "text": "1. Improved business environment and institutional ecosystem for the tourism sector and creative industries."}, {"bbox": [112, 411, 936, 437], "category": "List-item", "text": "2. Improved investment and market access for the tourism sector and creative industries."}, {"bbox": [112, 438, 837, 465], "category": "List-item", "text": "3. Increased competitiveness of the Gambia's tourism and creative industries."}, {"bbox": [96, 490, 1035, 546], "category": "Text", "text": "**The Outputs to be delivered by this action contributing to the corresponding Specific Objectives (Outcomes) are:**"}, {"bbox": [96, 564, 1072, 621], "category": "Text", "text": "- Contributing to outcome 1 (or specific objective 1) Sector strategies and regulations for creative industries supported."}, {"bbox": [96, 638, 1114, 695], "category": "Text", "text": "- Contributing to outcome 1 (or specific objective 1) Technical and / or operational capacity of institutions in the tourism sector & the creative industries improved."}, {"bbox": [96, 712, 1106, 767], "category": "Text", "text": "- Contributing to outcome 2 (or specific objective 2) Enhanced marketing and branding capacity of actors in the tourism and creative industries."}, {"bbox": [96, 786, 1121, 841], "category": "Text", "text": "- Contributing to outcome 2 (or specific objective 2) Market linkages and investment opportunities in the tourism and creative industries facilitated."}, {"bbox": [96, 860, 1095, 915], "category": "Text", "text": "- Contributing to outcome 3 (or specific objective 3) Enhanced capacity of MSMEs in the tourism and creative industries with a focus on sustainable and inclusive tourism."}, {"bbox": [96, 934, 1128, 988], "category": "Text", "text": "- Contributing to outcome 3 (or specific objective 3) Improved skills of youth and women relevant to employment in the tourism sector & the creative industries."}, {"bbox": [85, 1023, 350, 1052], "category": "Section-header", "text": "## 3.2 Indicative Activities"}, {"bbox": [96, 1069, 1032, 1097], "category": "Text", "text": "**Activities Relating to Output 1.1:** Sector strategies and regulations for creative industries supported."}, {"bbox": [96, 1116, 1134, 1196], "category": "List-item", "text": "* Identify policy/regulatory/operational issues of the industry in key areas (e.g., e-commerce, regional integration, air access, cruise ships, intellectual property, green procurement, trade and investment policy instruments fostering the development of sustainable tourism)."}, {"bbox": [96, 1197, 1134, 1305], "category": "List-item", "text": "* Facilitate public private consultation and forge consensus on regulatory reforms and implementation. Policy/regulatory initiatives will be supported in coherence with The Gambia's international trade related commitments (World Trade Organization (WTO), African Continental Free Trade Area (AfCFTA), Economic Community of West African States (ECOWAS))."}, {"bbox": [96, 1306, 1134, 1387], "category": "List-item", "text": "* Review the tourism, creative industries and youth and trade roadmaps and carry out a strategic analysis of economic opportunities related to product and market diversification and assess their environmental and social impact."}, {"bbox": [96, 1430, 1131, 1486], "category": "Text", "text": "**Activities Relating to Output 1.2:** Technical and / or operational capacity of institutions in the tourism sector & the creative industries improved."}, {"bbox": [96, 1505, 1134, 1560], "category": "List-item", "text": "* Provide advisory services to the public and private sector stakeholders including youth and women-led business support organizations to inform the reform process."}, {"bbox": [96, 1561, 1134, 1615], "category": "List-item", "text": "* Strengthen the operational and technical capacity of key institutions in quality and codes of conducts and national and international responsible and sustainable standards."}, {"bbox": [1037, 1680, 1145, 1706], "category": "Page-footer", "text": "Page 8 of 25"}]