[{"bbox": [97, 153, 1077, 205], "category": "Text", "text": "**Activities Relating to Output 2.1:** Enhanced marketing and branding capacity of actors in the tourism and creative industries."}, {"bbox": [97, 228, 1132, 307], "category": "List-item", "text": "* Strengthen the operational and technical capacity of public and private sector institutions, as well as businesses in the tourism sector and the creative industries on topics such as market trends and positioning, communication and marketing and branding."}, {"bbox": [97, 310, 1132, 416], "category": "List-item", "text": "* Support the implementation of The Gambia's marketing strategy, including the development and implementation of innovative marketing campaigns and preparation of material, creative content for country branding (e.g., photo exhibition, film, and documentaries) and the establishment and upgrading of digital platforms."}, {"bbox": [97, 418, 1132, 470], "category": "List-item", "text": "* Facilitate the organisation of national tourism and creative fairs and events to increase business visitors, regional tourism, and visibility for Gambian MSMEs."}, {"bbox": [97, 472, 1132, 525], "category": "List-item", "text": "* Foster partnerships for joint destination marketing across sectors and with other countries (in keeping with joint products and tourism packages)."}, {"bbox": [97, 570, 1090, 622], "category": "Text", "text": "**Activities Relating to Output 2.2:** Market linkages and investment opportunities in the tourism and creative industries facilitated."}, {"bbox": [97, 645, 1132, 726], "category": "List-item", "text": "* Connect Gambian tourism and creative businesses to new markets/buyers and investment opportunities through participation in trade shows, 'business to business' (B2B) meetings, farm trips and access to e-commerce platforms."}, {"bbox": [97, 728, 1132, 805], "category": "List-item", "text": "* Facilitate linkages between Gambian industry stakeholders and international market partners (e.g., hotel chains) to improve productive capacities, management practices and market access including marketing infrastructure and retail outlets at domestic level."}, {"bbox": [97, 808, 1132, 885], "category": "List-item", "text": "* Activate backward linkages between tourism industry and allied sectors fostering market access for agricultural produce, handicraft, fisheries and other sectors and foster value chain efficiency to meet demand in the tourism market."}, {"bbox": [97, 934, 1110, 987], "category": "Text", "text": "**Activities Relating to Output 3.1:** Enhanced capacity of MSMEs in the tourism and creative industries with a focus on sustainable and inclusive tourism."}, {"bbox": [97, 1010, 1132, 1090], "category": "List-item", "text": "* Strengthen existing inclusive and sustainable tourism products and services such as river-based tourism through the Ninki-Nanka Trail and the scaling of customised and field-tested community-based tourism methodologies."}, {"bbox": [97, 1092, 1132, 1197], "category": "List-item", "text": "* In consultation with key players in primary and prospective markets, assess options for expanding then developing new sustainable tourism products and services (e.g., cultural, educational, sport, adventure or eco-tourism) based on market fitness, economic viability, environmental impact and social benefits with a special focus on youth and women."}, {"bbox": [97, 1199, 1132, 1279], "category": "List-item", "text": "* Support the creation of new tourism packages during the green season such as Meetings, Incentives, Conventions and Exhibitions (MICE) Tourism and cross-country tourism packages (leisure tours, historically themed routes, or community-based tourism (CBT) with partner countries like Senegal or Canary Islands)."}, {"bbox": [97, 1281, 1132, 1331], "category": "List-item", "text": "* Support selected infrastructure upgrades, including refurbishment of hospitality facilities, attractions, and memorial monuments."}, {"bbox": [97, 1334, 1132, 1388], "category": "List-item", "text": "* Support hotels, small businesses, and tour operators to achieve international inclusive/sustainable tourism certification including green investments in sustainable consumption and production practices."}, {"bbox": [97, 1390, 1132, 1443], "category": "List-item", "text": "* Support the establishment of production hubs to improve productive capacities and market access of women and youth through training, production and commercialisation of creative and cultural products and services."}, {"bbox": [97, 1445, 1132, 1550], "category": "List-item", "text": "* Strengthen the capacity of business development organisations, sector associations, grassroots initiatives and social enterprises to offer relevant services to MSMEs with a focus on youth and women-owned businesses, provide value-added services and support awareness raising on potential negative environmental and social impacts of tourism."}, {"bbox": [97, 1552, 1132, 1605], "category": "List-item", "text": "* Roll out business support, incubation, and acceleration programmes for enterprises in tourism and related sectors with focus on women and youth."}, {"bbox": [1038, 1681, 1143, 1705], "category": "Page-footer", "text": "Page 9 of 25"}]