[{"bbox": [137, 143, 634, 175], "category": "Section-header", "text": "# 3 DESCRIPTION OF THE ACTION"}, {"bbox": [137, 205, 541, 235], "category": "Section-header", "text": "## 3.1 Objectives and Expected Outputs"}, {"bbox": [147, 249, 1167, 322], "category": "Text", "text": "The Overall Objective of this action is to increase awareness about and support to the EU and its political priorities and values in the Kyrgyz Republic, including MIP/RIP priority areas and linkages with EU Global Gateway, and Green Deal."}, {"bbox": [147, 347, 572, 374], "category": "Text", "text": "The Specific(s) Objective(s) of this action are to"}, {"bbox": [219, 374, 1167, 447], "category": "List-item", "text": "1. Improve general awareness of the EU, its Member States, and interests in the Kyrgyz Republic among the ordinary members of the public (primarily 18-35-year-olds not involved in policy, advocacy, or international relations)."}, {"bbox": [219, 447, 1167, 522], "category": "List-item", "text": "2. Make both wider and specialised audiences, including the state institutions, perceive the EU as a mutual interest partner in its focal areas of cooperation: Governance and Digital Transformation, Human Development and Green and Climate - Resilient Economy."}, {"bbox": [147, 546, 1028, 573], "category": "Text", "text": "The Outputs to be delivered by this action contributing to the corresponding Specific Objectives are:"}, {"bbox": [147, 596, 1167, 646], "category": "Text", "text": "1.1 More young people, women, NGOs representatives, young activists are more aware and potentially involved in EU-funded projects, activities and benefit from them."}, {"bbox": [147, 646, 893, 672], "category": "Text", "text": "1.2 Improved awareness and perception of the EU (baseline survey from June 2021)."}, {"bbox": [147, 672, 897, 697], "category": "Text", "text": "1.3 Reach, engagement & follower growth on EU Delegation social media platforms."}, {"bbox": [147, 697, 1011, 722], "category": "Text", "text": "1.4 Earned media articles (with evaluation of the number per topic, tone, language, media outlets)."}, {"bbox": [147, 745, 1167, 820], "category": "Text", "text": "2.1 Communication activities and large-scale public campaigns are designed and implemented to make the EU's brand and focal cooperation areas (Governance and Digital Transformation, Human Development and Green and Climate - Resilient Economy) more understandable, visible and influential to target audiences."}, {"bbox": [147, 820, 1030, 844], "category": "Text", "text": "2.2 Positive offline mentioning of the EU by political leaders and decision-makers in EU focal areas."}, {"bbox": [147, 844, 1167, 895], "category": "Text", "text": "2.3 Positive public mentioning of the EU in its focal cooperation areas by political leaders, decision-makers, experts, opinion leaders and other stakeholders (with evaluation of the number per topic, tone, and language)."}, {"bbox": [147, 895, 1034, 920], "category": "Text", "text": "2.4 Improved perception of the EU as a key partner in listed areas, disaggregated per target audience."}, {"bbox": [137, 957, 408, 983], "category": "Section-header", "text": "## 3.2 Indicative Activities"}, {"bbox": [147, 1024, 1167, 1150], "category": "List-item", "text": "- Organising campaigns on EU/ universal values and priorities, priorities in the country and regional multiannual indicative programmes, both nationwide and locally, putting strong emphasis on the Kyrgyz Republic's regions and demonstrating the alignment of EU priorities with national interests (e.g., EU Green Deal and International Year of Sustainable Mountain Development, EU Gender Action Plan III and the Gender and Equality Strategy 2022-2024 for the Kyrgyz Republic);"}, {"bbox": [147, 1150, 1167, 1225], "category": "List-item", "text": "- Promotion of EU cooperation, its achievements and its results through social media channels (especially the most popular channels - Facebook, Instagram, Twitter and Telegram, as appropriate), including established relationships and involvement of influencers and exploring new ways of online engagement;"}, {"bbox": [147, 1225, 1145, 1250], "category": "List-item", "text": "- Produce public relations materials supporting the campaigns (videos, leaflets, infographics, publications etc.)"}, {"bbox": [147, 1250, 1167, 1300], "category": "List-item", "text": "- Monitor the effectiveness and results of the campaigns; Targeted actions supporting effective communication on the EU cooperation and its results (training project partners to deal with traditional and digital media)"}, {"bbox": [137, 1362, 354, 1391], "category": "Section-header", "text": "## 3.3 Mainstreaming"}, {"bbox": [147, 1405, 575, 1431], "category": "Section-header", "text": "### Environmental Protection & Climate Change"}, {"bbox": [147, 1431, 1167, 1529], "category": "Text", "text": "The proposed action aims at positively influencing the Kyrgyz Republic efforts towards adopting measures for smart and sustainable urbanisation, resilient infrastructure with a focus on addressing natural and man-made disasters while integrating climate risks, along with supporting clean and secure energy through integration of climate adaptation and mitigation."}, {"bbox": [1047, 1574, 1149, 1597], "category": "Page-footer", "text": "Page 5 of 10"}]