[{"bbox": [182, 143, 1166, 219], "category": "Text", "text": "rural, remote areas) in the campaign will be carried out. All campaigns will be based on clearly defined qualitative and quantitative key performance indicators. Regular monitoring against these KPIs will allow content, channels and approaches to be constantly adjusted to meet the objectives set."}, {"bbox": [148, 220, 1166, 269], "category": "List-item", "text": "* Design, implement and monitor political communication activities under the branding of Global Gateway, including to:"}, {"bbox": [219, 270, 1166, 319], "category": "List-item", "text": "  * Support high-level political events and visits, targeting key political and opinion leaders, the wider diplomatic community, and the media."}, {"bbox": [219, 319, 1166, 369], "category": "List-item", "text": "  * Support the organisation of public events in regions/districts/rural areas to raise awareness of the EU, its activities, and values, amongst the part of population that is generally unaware of the EU."}, {"bbox": [148, 370, 1166, 445], "category": "List-item", "text": "* Developing a new strategic approach for social media communication, including professionalisation and expansion of content formats. This may be done by working together with influencers, opinion-makers and/or social media professionals."}, {"bbox": [148, 446, 1166, 543], "category": "List-item", "text": "* If required, undertake research to effectively design and plan the strategic communication activities and ensure that they are data-driven and measurable. This may include audience analysis and perception surveys, media landscape, as well as monitoring and evaluation activities to measure impact of communication activities undertaken."}, {"bbox": [148, 570, 1166, 695], "category": "Text", "text": "The strategic communication activities under this action should to the extent possible be carried out under the branding of Global Gateway and focus in particular on the priorities established in the EU's bilateral MIP for Tajikistan for the period 2021-2027 (i.e. Inclusive Green and Digital Economy; Human Development; and Natural Resource management, efficiency and resilience building) as well as the two regional Team Europe Initiatives (TEIs) on digitalisation and water, energy and climate respectively."}, {"bbox": [137, 708, 352, 736], "category": "Section-header", "text": "### 3.3 Mainstreaming"}, {"bbox": [148, 752, 573, 776], "category": "Section-header", "text": "#### Environmental Protection & Climate Change"}, {"bbox": [148, 776, 1166, 876], "category": "Text", "text": "To the extent possible, it should be ensured that any activities under this action do no harm to the environment or contribute to climate change. Any visibility material produced under this action should to the furthest extent be produced in an environmentally sustainable way. Furthermore, activities under this action might contribute to raising awareness of environmental and climate change issues amongst the population of Tajikistan."}, {"bbox": [148, 881, 663, 905], "category": "Section-header", "text": "#### Gender equality and empowerment of women and girls"}, {"bbox": [148, 905, 1166, 1005], "category": "Text", "text": "As per OECD Gender DAC codes identified in section 1.1, this action is labelled as G1. This implies that gender equality will be mainstreamed across all activities, ensuring strategic communication activities are inclusive and gender sensitive. The produced communication materials will contribute to the positive image of women's role in green transition, digitalisation, and other EU priority areas in the country."}, {"bbox": [148, 1034, 287, 1058], "category": "Section-header", "text": "#### Human Rights"}, {"bbox": [148, 1058, 1166, 1109], "category": "Text", "text": "All strategic communication activities will be values driven, integrating the key principles (participation, non-discrimination, accountability, and transparency) of the human rights-based approach."}, {"bbox": [148, 1138, 240, 1162], "category": "Section-header", "text": "#### Disability"}, {"bbox": [148, 1162, 1166, 1235], "category": "Text", "text": "As per OECD Disability DAC codes identified in section 1.1, this action is labelled as D1. This implies that the action is considered relevant for the inclusion of persons with disabilities. All activities will be designed to ensure they are inclusive and accessible."}, {"bbox": [148, 1268, 256, 1292], "category": "Section-header", "text": "#### Democracy"}, {"bbox": [148, 1292, 1166, 1341], "category": "Text", "text": "Communication activities will focus on key policy objectives and Global Gateway priorities, including the promotion of democratic values and high standards."}, {"bbox": [148, 1372, 521, 1396], "category": "Section-header", "text": "#### Conflict sensitivity, peace and resilience"}, {"bbox": [148, 1396, 1166, 1496], "category": "Text", "text": "The produced communication materials will follow a “do no harm” approach and consider potential sensitivities faced by communities living in border areas, as well as particular sensitivities relevant to water resource management and other EU-supported sectors. The materials will be produced considering the potential impact on the EU’s local and regional partners."}, {"bbox": [636, 1548, 650, 1570], "category": "Page-footer", "text": "5"}]