[{"bbox": [136, 144, 308, 169], "category": "Section-header", "text": "## 5.2 Evaluation"}, {"bbox": [147, 187, 1137, 236], "category": "Text", "text": "Having regard to the nature of the action, a final evaluation will be carried out for this action or its components via independent consultants."}, {"bbox": [147, 261, 1137, 335], "category": "Text", "text": "It will be carried out for accountability and learning purposes at various levels, taking into account in particular the fact that the action is designed to implement a new approach to the Delegation-led strategic communication activities at country-level."}, {"bbox": [147, 360, 1137, 435], "category": "Text", "text": "The evaluation reports may be shared with the partners and other key stakeholders following the best practice of evaluation dissemination. The implementing partner and the Commission shall analyse the conclusions and recommendations of the evaluations and, where appropriate, apply the necessary adjustments."}, {"bbox": [147, 464, 1044, 489], "category": "Text", "text": "The financing of the evaluation may be covered by another measure constituting a Financing Decision."}, {"bbox": [136, 503, 439, 528], "category": "Section-header", "text": "## 5.3 Audit and Verifications"}, {"bbox": [147, 547, 1137, 621], "category": "Text", "text": "Without prejudice to the obligations applicable to contracts concluded for the implementation of this action, the Commission may, on the basis of a risk assessment, contract independent audit or verification assignments for one or several contracts or agreements."}, {"bbox": [136, 648, 1034, 678], "category": "Section-header", "text": "# 6 STRATEGIC COMMUNICATION AND PUBLIC DIPLOMACY"}, {"bbox": [147, 709, 1137, 833], "category": "Text", "text": "Strategic communication activities will be implemented to ensure awareness, understanding and perception of the EU and its partnership with the country is commensurate with the scale, scope, and ambition of our sustained engagement. Public facing campaigns and political communication, particularly around the Global Gateway priorities and Team Europe initiatives, will focus not only on what the EU does, but why, including by emphasising shared values, interests, and impact, and promoting the EU's leadership role on key priorities."}, {"bbox": [147, 858, 902, 883], "category": "Text", "text": "With varying emphasis, activities will focus on two complementary types of audience:"}, {"bbox": [184, 884, 1137, 980], "category": "List-item", "text": "* Wider audiences, comprising citizens, especially in the 15-35 age bracket, who are not involved in policy, advocacy, or international relations, and who may hardly be aware of the EU. Particular attention should be paid to populations in regions, districts, and rural areas with limited or no access to internet and/or social media."}, {"bbox": [184, 985, 1137, 1056], "category": "List-item", "text": "* Key political and opinion leaders as well as talented youth (future leaders) and the wider diplomatic community which will be targeted through political communication, especially in the context of Summits, events and visits."}, {"bbox": [147, 1084, 1030, 1109], "category": "Text", "text": "These activities will be based on a multiannual strategic plan which reflects the objectives of the EU."}, {"bbox": [636, 1549, 650, 1568], "category": "Page-footer", "text": "9"}]