[{"bbox": [147, 143, 1166, 268], "category": "Text", "text": "means a green transition while leaving no one behind; thirdly, climate resilient agri-food systems that are adapted to the changing climate and ensure food security and adequate nutrition for the population. The cross-cutting areas in EU supported programmes are human rights including gender equality, and digitalisation. The EU's MIP 2021-2027 for Uzbekistan is designed around those priority areas and cross-cutting issues, which are mutually reinforcing and in line with Uzbekistan's national priorities."}, {"bbox": [147, 292, 1166, 441], "category": "Text", "text": "The currently negotiated Enhanced Partnership and Cooperation Agreement (EPCA) between the European Union and Uzbekistan is a reflection of the depth and strength of the bilateral relations. Uzbekistan's access to the Generalised Scheme of Preferences Plus (GSP+) brings benefits to both the Uzbek economy by increasing revenue from the export of goods and to the Uzbek people by ensuring their rights and freedoms are respected and embraced. The European Union supports Uzbekistan on its path to becoming a sustainable democratic society with a modernised, resilient and green economy."}, {"bbox": [147, 465, 1166, 565], "category": "Text", "text": "The EU's vision, interests and priorities in the wider Central Asian region are outlined by various EU strategies and initiatives, notably the EU-Central Asia Strategy (2019), Global Gateway Strategy (2021), the EU-Uzbekistan Team Europe Initiative (TEI) \"Support to a modern and sustainable agri-food sector and resilient rural livelihoods\", the regional TEI on Water-Energy-Climate Change in Central Asia and the Regional TEI on Digital Connectivity."}, {"bbox": [147, 589, 1166, 665], "category": "Text", "text": "They outline the EU's positive role in the Central Asian region and the Republic of Uzbekistan, in particular, on sustainable and inclusive prosperity to connectivity, climate, research and human development. They are underpinned by shared values and principles, including democracy and human rights, security, sustainability, and gender equality."}, {"bbox": [147, 689, 1166, 811], "category": "Text", "text": "Ensuring these strategies and TEIs are known, understood and well perceived by targeted audiences and the general public is essential for their successful implementation, as well as to help positioning the EU as a trusted and reliable partner for the Republic of Uzbekistan. The focus will not only be on what the EU does, but also on why, by emphasising shared values, interests and impact, and promoting the EU's leadership role in the above-mentioned fields."}, {"bbox": [147, 837, 1166, 937], "category": "Text", "text": "Strategic communication activities will focus on the above-mentioned MIP priorities, strategies and TEIs, and target inter alia, leaders in the public and private sectors, opinion makers/influencers, youth, women, other specific target groups and the general public as appropriate. The activities will include a wide range of tools and means to achieve the communication goals."}, {"bbox": [136, 951, 380, 979], "category": "Section-header", "text": "## 2.2 Problem Analysis"}, {"bbox": [147, 994, 1166, 1193], "category": "Text", "text": "Strategic communication plays a key role in strengthening the EU's role in the world. While significant efforts have been made to raise awareness of the EU's role as a development cooperation partner, a more strategic approach moving away from fragmented, project-specific partner-implemented communication and visibility activities, is essential to showcase the EU's added value as a partner for Uzbekistan and its people. By consolidating strategic communication resources under the Support Measures envelope, professional, data-driven activities can be designed with the scale and focus needed to be effective. This will ensure more impactful communication on the EU's international partnerships objectives and external policy priorities. The action will therefore contribute to raising awareness, understanding and perception of the EU and its role as a valuable partner for the country."}, {"bbox": [147, 1219, 1166, 1267], "category": "Text", "text": "Identification of main stakeholders and corresponding institutional and/or organisational issues (mandates, potential roles, and capacities) to be covered by the action:"}, {"bbox": [184, 1270, 1166, 1319], "category": "List-item", "text": "* Wider audiences, comprising ordinary citizens, especially in the 18-35 age bracket, who are not involved in policy, advocacy or international relations, and who may not be aware of the EU;"}, {"bbox": [184, 1321, 1166, 1370], "category": "List-item", "text": "* Key specialised audiences, including opinion leaders, activists, private sector and other multipliers who already have a stake in the sphere of policy, advocacy and international relations."}, {"bbox": [1047, 1574, 1148, 1597], "category": "Page-footer", "text": "Page 4 of 10"}]