[{"bbox": [136, 143, 634, 175], "category": "Section-header", "text": "# 3 DESCRIPTION OF THE ACTION"}, {"bbox": [136, 205, 541, 235], "category": "Section-header", "text": "## 3.1 Objectives and Expected Outputs"}, {"bbox": [147, 249, 1166, 324], "category": "Text", "text": "The Overall Objective of this action is to increase awareness about the EU and support the EU's political priorities and values in Uzbekistan, including the priority areas of the country and regional multiannual indicative programmes, and linkages with EU Global Gateway, Green Deal and TEIs."}, {"bbox": [147, 347, 521, 373], "category": "Text", "text": "The Specific Objective of this action is to:"}, {"bbox": [219, 374, 1166, 424], "category": "List-item", "text": "1. Improve measurably the general awareness and perception of the EU, its Member States and interests in Uzbekistan among both the wider and specialised audiences, including the state institutions."}, {"bbox": [147, 447, 1019, 473], "category": "Text", "text": "The Outputs to be delivered by this action contributing to the corresponding Specific Objective are:"}, {"bbox": [219, 498, 1166, 547], "category": "List-item", "text": "* More young people, women, NGOs representatives, young activists are involved in EU-funded projects, activities and benefit from them;"}, {"bbox": [219, 549, 969, 575], "category": "List-item", "text": "* Reach, engagement & follower growth on EU Delegation social media platforms;"}, {"bbox": [219, 577, 1080, 602], "category": "List-item", "text": "* Earned media articles (with evaluation of the number per topic, tone, language, media outlets)."}, {"bbox": [219, 603, 1166, 652], "category": "List-item", "text": "* Political communication activities and large-scale public campaigns are designed and implemented to make the EU's brand positioning more understandable, visible and influential to target audiences;"}, {"bbox": [219, 653, 1103, 679], "category": "List-item", "text": "* Positive offline mentioning of the EU by political leaders and decision-makers in EU focal areas;"}, {"bbox": [219, 680, 1166, 755], "category": "List-item", "text": "* Positive public mentioning of the EU in its focal cooperation areas by political leaders, decision-makers, experts, opinion leaders and other stakeholders (with evaluation of the number per topic, tone and language)."}, {"bbox": [136, 768, 408, 794], "category": "Section-header", "text": "## 3.2 Indicative Activities"}, {"bbox": [147, 810, 1166, 961], "category": "Text", "text": "Design and implementation of large-scale, public awareness campaign highlighting the EU's role as a partner for the country/people. The campaign will focus on selected priorities outlined in the MIP/RIP and relevant strategies (in particular Global Gateway) and illustrated through Global Gateway flagships and TEIs, both nationwide and locally. There will be a strong emphasis on Uzbekistan's regions and aligning EU priorities with current national interests (e.g. European Year of Skills). Campaigns will illustrate EU/international human rights values. Public awareness campaign may include, but is not limited to:"}, {"bbox": [219, 961, 824, 985], "category": "List-item", "text": "- Audio-visual assets (TV and radio spots, social media clips, etc.)"}, {"bbox": [219, 986, 874, 1010], "category": "List-item", "text": "- Human interest stories (formatted according to channels and audience)"}, {"bbox": [219, 1011, 621, 1035], "category": "List-item", "text": "- Out of home advertising (billboards, etc.)"}, {"bbox": [219, 1036, 560, 1059], "category": "List-item", "text": "- Real world or digital \"activations\""}, {"bbox": [219, 1060, 746, 1084], "category": "List-item", "text": "- Partnerships (with influencers, media partnerships, etc.)"}, {"bbox": [219, 1085, 891, 1110], "category": "List-item", "text": "- Audience research (segmentation, persona development, etc) as required"}, {"bbox": [219, 1110, 860, 1134], "category": "List-item", "text": "- Perception/opinion surveys (data collection and analysis) as required"}, {"bbox": [219, 1135, 1049, 1160], "category": "List-item", "text": "- Regular monitoring & reporting (to ensure optimisation of campaign content performance)"}, {"bbox": [147, 1183, 1063, 1234], "category": "Text", "text": "Specialised communication on political and policy priorities, illustrated through the results/impact of the cooperation portfolio, in particular Global Gateway flagships. This may include but is not limited to:"}, {"bbox": [219, 1234, 429, 1256], "category": "List-item", "text": "- Audio-visual assets"}, {"bbox": [219, 1258, 641, 1282], "category": "List-item", "text": "- Factsheets, infographics, data visualisations"}, {"bbox": [219, 1283, 964, 1307], "category": "List-item", "text": "- Human interest stories (for all relevant channels, including web and social media"}, {"bbox": [136, 1420, 353, 1449], "category": "Section-header", "text": "## 3.3 Mainstreaming"}, {"bbox": [147, 1464, 574, 1489], "category": "Section-header", "text": "### Environmental Protection & Climate Change"}, {"bbox": [147, 1490, 1166, 1539], "category": "Text", "text": "The proposed action aims at positively influencing Uzbekistan's efforts towards a green transition of the economy, in particular towards climate smart and eco-friendly agri-food systems, and a greener energy sector, also addressing land"}, {"bbox": [1047, 1573, 1148, 1597], "category": "Page-footer", "text": "Page 5 of 10"}]