[{"bbox": [137, 143, 310, 170], "category": "Section-header", "text": "## 5.2 Evaluation"}, {"bbox": [147, 186, 1149, 238], "category": "Text", "text": "Given the nature of the action, provision for an Evaluation for this action or its components, is not necessary. Should the need for an evaluation be felt, during the implementation of the action, a ROM review can be considered."}, {"bbox": [147, 260, 1139, 336], "category": "Text", "text": "The Commission may, during implementation, decide to undertake such an evaluation for duly justified reasons either on its own decision or on the initiative of the partner. The financing of the evaluation may be covered by another measure constituting a Financing Decision."}, {"bbox": [137, 348, 440, 375], "category": "Section-header", "text": "## 5.3 Audit and Verifications"}, {"bbox": [147, 392, 1139, 468], "category": "Text", "text": "Without prejudice to the obligations applicable to contracts concluded for the implementation of this action, the Commission may, on the basis of a risk assessment, contract independent audit or verification assignments for one or several contracts or agreements."}, {"bbox": [147, 490, 1139, 540], "category": "Text", "text": "Indicatively, contracts for audit services shall be concluded under a framework contract at the end of the Service contracts."}, {"bbox": [137, 591, 1036, 624], "category": "Section-header", "text": "# 6 STRATEGIC COMMUNICATION AND PUBLIC DIPLOMACY"}, {"bbox": [147, 653, 1128, 705], "category": "Text", "text": "The 2021-2027 programming cycle will adopt a new approach to pooling, programming and deploying strategic communication and public diplomacy resources."}, {"bbox": [147, 727, 1139, 903], "category": "Text", "text": "In line with the 2022 \"Communicating and Raising EU Visibility: Guidance for External Actions\", it will remain a contractual obligation for all entities implementing EU-funded external actions to inform the relevant audiences of the Union's support for their work by displaying the EU emblem and a short funding statement as appropriate on all communication materials related to the actions concerned. This obligation will continue to apply equally, regardless of whether the actions concerned are implemented by the Commission, partner countries, service providers, grant beneficiaries or entrusted or delegated entities such as UN agencies, international financial institutions and agencies of EU member states."}, {"bbox": [147, 951, 1139, 1075], "category": "Text", "text": "However, action documents for specific sector programmes are no longer required to include a provision for communication actions promoting the programmes concerned. These resources will instead be consolidated in Cooperation Facilities established by support measure action documents, allowing Delegations to plan and execute multiannual strategic communication and public diplomacy actions with sufficient critical mass to be effective on a national scale."}, {"bbox": [147, 1099, 1139, 1251], "category": "Text", "text": "Strategic communication activities will be implemented to foster public awareness, understanding and support for the EU's partnership with the country, including by promoting the Team Europe approach and initiatives. Public diplomacy activities designed to foster, maintain, strengthen and connect networks and communities will be implemented. Strategic communication and public diplomacy activities will promote the EU's values, interests, policies and impact in the country. All strategic communication and public diplomacy activities will be based on a strategic plan drawn up by the EU Delegation."}, {"bbox": [147, 1275, 1139, 1377], "category": "Text", "text": "To that end, the Delegation will first develop short strategic communication and public diplomacy plans that reflect the objectives of the Delegation as a whole in this domain, initially covering the period up to the Mid-Term Review (MTR). The plans will be endorsed by a coordination mechanism comprised of the EEAS, DG INTPA, DG NEAR and FPI, and will be reviewed, modified and extended as appropriate as part of the MTR process."}, {"bbox": [147, 1400, 783, 1426], "category": "Text", "text": "The communication and public diplomacy plan will cover the following:"}, {"bbox": [147, 1426, 394, 1451], "category": "List-item", "text": "1. The audiences targeted;"}, {"bbox": [147, 1450, 1124, 1475], "category": "List-item", "text": "2. For each group targeted, the principal communication objective, couched in terms of measurable outcomes;"}, {"bbox": [147, 1475, 1077, 1499], "category": "List-item", "text": "3. The core narrative, formulated in terms not of what we do in the country concerned, but why we do it;"}, {"bbox": [147, 1499, 1139, 1524], "category": "List-item", "text": "4. Preliminary suggestions for content (messages, straplines, hashtags), partnerships (influencers) and channels;"}, {"bbox": [1037, 1573, 1149, 1597], "category": "Page-footer", "text": "Page 12 of 13"}]