[{"bbox": [97, 184, 342, 211], "category": "Section-header", "text": "## Reduction of inequalities"}, {"bbox": [97, 211, 1132, 340], "category": "Text", "text": "Communication can be a powerful tool to raise the awareness about the rights and obligations of rights-holders and duty-bearers in the context of not only social and economic rights but also that of the civil and political rights, with regards to the EU engagement in the country. This is the main rationale underpinning the objectives of the action which aims at raising more awareness and understanding of the EU, its policies and the partnership with Cambodia."}, {"bbox": [97, 376, 209, 401], "category": "Section-header", "text": "## Democracy"}, {"bbox": [97, 402, 1132, 507], "category": "Text", "text": "All activities undertaken in this action will be in line with democratic values to be promoted when relevant. Activities may also showcase the EU's bilateral and thematic programmes on rule of law in Cambodia or CSOs grants contributing to democratic governance and citizens' participation, or any other relevant programmes that showcase how our cooperation is aligned with those EU values."}, {"bbox": [97, 539, 485, 566], "category": "Section-header", "text": "## Conflict sensitivity, peace and resilience"}, {"bbox": [97, 566, 1132, 645], "category": "Text", "text": "The implementation of the Strategic Communications Plan should take the country's conflict analysis as a relevant framework to identify sensitive issues and ensure the appropriateness -both of content and timing - of any communication/public diplomacy actions to ensure they \"do no harm\"."}, {"bbox": [97, 672, 1132, 748], "category": "Text", "text": "In line with the Indo Pacific Strategy and the MIP, the financial and political support of the EU in Cambodia to democracy, and multi-party pluralism is also at the core of the EU's engagement with Cambodia, and will need to be communicated as such."}, {"bbox": [97, 783, 335, 806], "category": "Section-header", "text": "## Disaster Risk Reduction"}, {"bbox": [97, 810, 1132, 888], "category": "Text", "text": "Strategic communication activities carried out under this action may contribute to generate awareness on the need for disaster risk reduction, through the communication on EU's support to a more efficient implementation of disaster risk reduction national policies."}, {"bbox": [97, 921, 409, 944], "category": "Section-header", "text": "## Other considerations if relevant"}, {"bbox": [97, 948, 143, 970], "category": "Text", "text": "N.A."}, {"bbox": [85, 989, 422, 1016], "category": "Section-header", "text": "## 3.4 Risks and Lessons Learnt"}, {"bbox": [82, 1030, 1167, 1612], "category": "Table", "text": "<table><thead><tr><td>Category</td><td>Risks</td><td>Likelihood (High/ Medium/ Low)</td><td>Impact (High/ Medium/ Low)</td><td>Mitigating measures</td></tr></thead><tbody><tr><td>Communication and information</td><td>Communication activities do not reach the target group</td><td>Medium</td><td>High</td><td>Ensure the awareness, public campaigns, and activities reach the targeted group and deliver a clear message, while increasing EU visibility.</td></tr><tr><td>Coordination</td><td>Internal coordination</td><td>Low</td><td>Medium</td><td>Ensure internal coordination among EU Delegations and Headquarters in political communication activities and their implementation, alongside effective management.</td></tr><tr><td>Political and international environment</td><td>Impact on EU-Cambodia partnership</td><td>High</td><td>High</td><td>Key messages to be formulated in a non-confrontational, do-no-harm approach. Periodic re-evaluation of messages and</td></tr></tbody></table>"}, {"bbox": [1037, 1681, 1142, 1705], "category": "Page-footer", "text": "Page 6 of 10"}]