[{"bbox": [85, 153, 1024, 187], "category": "Section-header", "text": "6 STRATEGIC COMMUNICATION AND PUBLIC DIPLOMACY"}, {"bbox": [96, 219, 1134, 353], "category": "Text", "text": "Strategic communication activities will be implemented to ensure awareness, understanding and perception of the EU and its partnership with the country is commensurate with the scale, scope and ambition of our sustained engagement. Public facing campaigns and political communication, particularly around the Global Gateway priorities and Team Europe initiatives, will focus not only on what the EU does, but why, including by emphasising shared values, interests and impact, and promoting the EU's leadership role on key priorities."}, {"bbox": [96, 378, 888, 406], "category": "Text", "text": "With varying emphasis, activities will focus on two complementary types of audience:"}, {"bbox": [135, 407, 1134, 460], "category": "List-item", "text": "* Wider audiences, comprising citizens, especially in the 18-35 age bracket, who are not involved in policy, advocacy or international relations, and who may hardly be aware of the EU."}, {"bbox": [135, 461, 1134, 516], "category": "List-item", "text": "* Key political and opinion leaders and the wider diplomatic community which will be targeted through political communication, especially in the context of Summits, events and visits."}, {"bbox": [96, 540, 1134, 592], "category": "Text", "text": "These activities will be based on a multiannual strategic plan which reflects the objectives of the EU Delegation as a whole."}, {"bbox": [1027, 1681, 1144, 1706], "category": "Page-footer", "text": "Page 10 of 10"}]