[{"bbox": [97, 154, 581, 181], "category": "Text", "text": "The main target audiences covered by the action are:"}, {"bbox": [134, 193, 1133, 247], "category": "List-item", "text": "* Wider audiences, comprising ordinary citizens, especially in the 18-35 age bracket, who are not involved in policy, advocacy or international relations, and who may hardly be aware of the EU."}, {"bbox": [134, 248, 1133, 302], "category": "List-item", "text": "* Key political and opinion leaders and the wider diplomatic community which will be targeted through political communication, especially in the context of Summits, events and visits."}, {"bbox": [134, 303, 855, 331], "category": "List-item", "text": "* Beneficiaries of actions implemented with support of the European Union."}, {"bbox": [134, 332, 1083, 360], "category": "List-item", "text": "* Resident population in Timor-Leste, as well as all as all development partners acting in the country."}, {"bbox": [85, 398, 604, 432], "category": "Section-header", "text": "# 3 DESCRIPTION OF THE ACTION"}, {"bbox": [85, 464, 509, 496], "category": "Section-header", "text": "## 3.1 Objectives and Expected Outputs"}, {"bbox": [97, 510, 1083, 565], "category": "Text", "text": "The Overall Objective (Impact) of this action is to position the EU as a partner of reference for Timor-Leste among selected target audiences."}, {"bbox": [97, 576, 590, 603], "category": "Text", "text": "The Specific Objective (Outcome) of this action is to:"}, {"bbox": [134, 614, 1133, 669], "category": "List-item", "text": "1) Measurably increase awareness, understanding and perception of the EU priorities, in particular Global Gateway"}, {"bbox": [97, 680, 1113, 708], "category": "Text", "text": "The Outputs to be delivered by this action contributing to the corresponding Specific Objective (Outcome) are:"}, {"bbox": [173, 720, 1133, 775], "category": "List-item", "text": "1.1 Political communication activities and large-scale public campaigns are designed and implemented to make the EU's brand positioning more understandable, visible and influential to target audiences."}, {"bbox": [173, 776, 1133, 858], "category": "List-item", "text": "1.2 Impact-focused case studies and best practices, particularly demonstrated through engaging human interest stories, from priority EU support projects are identified and promoted as example of success/role model in the social and economic development of Timor-Leste."}, {"bbox": [85, 883, 369, 911], "category": "Section-header", "text": "## 3.2 Indicative Activities"}, {"bbox": [97, 929, 1096, 1064], "category": "Text", "text": "Based on Article 24 of the Neighbourhood, Development and International Cooperation Instrument – Global Europe (NDICI-Global Europe) Regulation⁴, the Support Measures - Cooperation Facility may cover support expenditure for the implementation of the Instrument and for the achievement of its objectives. This includes strategic communication activities related to the political priorities of the EU, which is the sole aim of this Action Document. In particular, the following indicative activities are foreseen:"}, {"bbox": [97, 1075, 382, 1102], "category": "Text", "text": "Activities related to Output 1.1"}, {"bbox": [97, 1115, 1133, 1250], "category": "List-item", "text": "* Design and roll out at national level of (a) major public campaign(s) aimed at ordinary citizens, primarily in the 18-35 age cohort, with the objective of measurably increasing the awareness, understanding and perception of the EU's partnership with the country. All such campaigns will be data-driven and based on clearly defined qualitative and quantitative key performance indicators (KPIs). Regular monitoring against these KPIs will allow content, channels and approaches to be constantly adjusted to meet the objectives set."}, {"bbox": [97, 1262, 1133, 1315], "category": "List-item", "text": "* Design and implement political communication activities to support Summits, events and visits by College members;"}, {"bbox": [97, 1316, 1133, 1372], "category": "List-item", "text": "* Support the integration of relevant regional programmes into country-level communication, particularly those that are flagship Global Gateway and/or Team Europe initiatives."}, {"bbox": [97, 1384, 1133, 1465], "category": "List-item", "text": "* Undertake research required to ensure strategic communication activities are data-driven and measurable. This may include audience analysis and perception surveys, media landscape, as well as monitoring and evaluation activities to measure impact of communication activities undertaken."}, {"bbox": [85, 1523, 1144, 1646], "category": "Footnote", "text": "⁴ Regulation (EU) 2021/947 of the European Parliament and of the Council of 9 June 2021 establishing the Neighbourhood, Development and International Cooperation Instrument – Global Europe, amending and repealing Decision No 466/2014/EU of the European Parliament and of the Council and repealing Regulation (EU) 2017/1601 of the European Parliament and of the Council and Council Regulation (EC, Euratom) No 480/2009 (Text with EEA relevance): EUR-Lex - 32021R0947 - EN - EUR-Lex (europa.eu)"}, {"bbox": [1048, 1682, 1144, 1707], "category": "Page-footer", "text": "Page 4 of 9"}]