[{"bbox": [131, 153, 1164, 286], "category": "List-item", "text": "- The most important lesson learnt from the past two years is the need to keep any communication strategy in Myanmar flexible. The Myanmar environment is still extremely volatile and prone to quick changes of context or deterioration of the situation. While the action will strive to develop medium-term planning for its communication effort, it is important to keep in mind that multi-annual planning is still difficult at the moment, and planning should be kept flexible enough that it can accommodate sudden change of priorities or focus."}, {"bbox": [85, 325, 401, 357], "category": "Section-header", "text": "## 3.5 The Intervention Logic"}, {"bbox": [97, 384, 1165, 491], "category": "Text", "text": "The underlying intervention logic for this action is that if the EU reaches out to key audiences with strategic, tailored to context and conflict-sensitive messages through professionally designed and implemented strategic communication, then awareness, understanding and perception of the EU's actions and priorities in Myanmar will improve."}, {"bbox": [97, 515, 705, 543], "category": "Text", "text": "This overall objective is underpinned by the following statements:"}, {"bbox": [140, 569, 1164, 682], "category": "List-item", "text": "* If the EU better understands the current Myanmar communication context, audiences and dynamics through research, audience analysis and perception surveys, as well as monitoring and evaluation activities to measure impact of communication activities undertaken, then it can ensure its communication strategy is data-driven, adaptive, inclusive, gender-sensitive, conflict-sensitive and fully tailored to the Myanmar context;"}, {"bbox": [140, 702, 1164, 786], "category": "List-item", "text": "* If strategic key audiences are reached with tailored specialised communication on political priorities and effective communication campaigns, then the EU's positioning will be better visible, understandable and influential to target audiences."}, {"bbox": [85, 831, 443, 862], "category": "Section-header", "text": "## 3.6 Logical Framework Matrix"}, {"bbox": [97, 877, 935, 904], "category": "Text", "text": "Given the nature of this Action a Logical Framework Matrix is not required at Action level."}, {"bbox": [85, 1052, 712, 1084], "category": "Section-header", "text": "# 4 IMPLEMENTATION ARRANGEMENTS"}, {"bbox": [85, 1118, 386, 1149], "category": "Section-header", "text": "## 4.1 Financing Agreement"}, {"bbox": [97, 1164, 1128, 1192], "category": "Text", "text": "In order to implement this action, it is not envisaged to conclude a financing agreement with the partner country."}, {"bbox": [85, 1218, 513, 1249], "category": "Section-header", "text": "## 4.2 Indicative Implementation Period"}, {"bbox": [97, 1277, 1135, 1358], "category": "Text", "text": "The indicative operational implementation period of this action, during which the activities described in section 3 will be carried out and the corresponding contracts and agreements implemented, is 60 months from the date of adoption by the Commission of this Financing Decision."}, {"bbox": [97, 1381, 1135, 1437], "category": "Text", "text": "Extensions of the implementation period may be agreed by the Commission's responsible authorising officer by amending this Financing Decision and the relevant contracts and agreements."}, {"bbox": [1027, 1655, 1144, 1679], "category": "Page-footer", "text": "Page 14 of 17"}]