[{"bbox": [97, 154, 1133, 287], "category": "List-item", "text": "* Design and roll out at national level of (a) major public campaign(s) aimed at ordinary citizens, primarily in the 18-35 age cohort, with the objective of measurably increasing the awareness, understanding and perception of the EU's support to the Yemeni people. All such campaigns will be data-driven and based on clearly defined key performance indicators. Regular monitoring against these key performance indicators (KPIs) will allow content, channels and approaches to be constantly adjusted to meet the objectives set."}, {"bbox": [97, 289, 1133, 369], "category": "List-item", "text": "* Produce a suite of high-quality, people-focused evergreen content (e.g. human interest stories, infographics/data visualisations, explainer videos) designed to be deployed across Delegation social media and web channels according to an agreed dissemination strategy."}, {"bbox": [97, 370, 1133, 423], "category": "List-item", "text": "* Design and implement specialised communication content around key political priorities, including around major milestones, missions, and summits (as relevant)."}, {"bbox": [97, 425, 1133, 504], "category": "List-item", "text": "* As relevant/required, undertake research required to ensure strategic communication activities are data-driven and measurable. This may include audience analysis and perception surveys, media landscape, as well as ongoing monitoring activities to measure impact of communication activities undertaken."}, {"bbox": [97, 505, 1133, 559], "category": "List-item", "text": "* As relevant/required, arrange for various cooperation events that are aligned with the EU & Delegation's main priorities."}, {"bbox": [85, 600, 311, 630], "category": "Section-header", "text": "## 3.3 Mainstreaming"}, {"bbox": [97, 646, 541, 672], "category": "Section-header", "text": "### Environmental Protection & Climate Change"}, {"bbox": [97, 673, 1133, 727], "category": "Text", "text": "All strategic communication activities will be respectful of the environment and promote an environmentally-friendly approach."}, {"bbox": [97, 758, 636, 784], "category": "Section-header", "text": "### Gender equality and empowerment of women and girls"}, {"bbox": [97, 785, 1133, 837], "category": "Text", "text": "Gender equality will be mainstreamed across all activities, ensuring strategic communication activities are inclusive and gender-sensitive."}, {"bbox": [97, 868, 242, 894], "category": "Section-header", "text": "### Human Rights"}, {"bbox": [97, 896, 1133, 949], "category": "Text", "text": "All strategic communication activities will be values driven, integrating the key principles (participation, non-discrimination, accountability and transparency) of the human rights based approach."}, {"bbox": [97, 980, 193, 1006], "category": "Section-header", "text": "### Disability"}, {"bbox": [97, 1007, 766, 1032], "category": "Text", "text": "All activities will be designed to ensure they are inclusive and accessible."}, {"bbox": [97, 1060, 341, 1086], "category": "Section-header", "text": "### Reduction of inequalities"}, {"bbox": [97, 1091, 1069, 1117], "category": "Text", "text": "All strategic communication activities will be values driven, integrating an angle on reduction of inequalities."}, {"bbox": [97, 1145, 209, 1171], "category": "Section-header", "text": "### Democracy"}, {"bbox": [97, 1176, 871, 1202], "category": "Text", "text": "All strategic communication activities will promote the democratic values of the EU."}, {"bbox": [97, 1234, 485, 1260], "category": "Section-header", "text": "### Conflict sensitivity, peace and resilience"}, {"bbox": [97, 1261, 1133, 1341], "category": "Text", "text": "All strategic communication activities will be informed by the conflict analysis screening done by the EU in consultation with EU Member States in 2022-2023, as well as the conflict analysis done by each implementing partner."}, {"bbox": [97, 1372, 335, 1396], "category": "Section-header", "text": "### Disaster Risk Reduction"}, {"bbox": [97, 1399, 132, 1421], "category": "Text", "text": "NA"}, {"bbox": [97, 1457, 409, 1481], "category": "Section-header", "text": "### Other considerations if relevant"}, {"bbox": [97, 1484, 132, 1505], "category": "Text", "text": "NA"}, {"bbox": [1047, 1681, 1143, 1706], "category": "Page-footer", "text": "Page 5 of 9"}]