[{"bbox": [84, 146, 937, 532], "category": "Table", "text": "<table><tr><td>Implementation modalities – cf. section 4.3</td><td></td></tr><tr><td>Outcome 1: Strategic communication composed of</td><td>900 000</td></tr><tr><td>Procurement (direct management) – cf. section 4.3.1</td><td></td></tr><tr><td>Procurement – total envelope under section 4.3.1</td><td>900 000</td></tr><tr><td>Evaluation – cf. section 5.2</td><td>covered by another Decision</td></tr><tr><td>Audit – cf. section 5.3</td><td></td></tr><tr><td>Contingencies</td><td>NA</td></tr><tr><td>Total</td><td>900 000</td></tr></table>"}, {"bbox": [84, 545, 607, 578], "category": "Section-header", "text": "## 4.6 Organisational Set-up and Responsibilities"}, {"bbox": [95, 597, 1133, 786], "category": "Text", "text": "A strategic communication steering group will be established at Delegation level to oversee and validate the overall implementation of the action, in accordance with the country-level strategic plan which has been developed. This should dovetail with specific press & information and public diplomacy activities funded through other envelopes. It is the responsibility of the EU Delegation to ensure communication related to Global Gateway and TEIs are fully integrated into these country-level strategic plans when applicable. The EEAS-INTPA-FPI-NEAR strategic communication and public diplomacy Coordination Mechanism will provide any necessary strategic guidance and support at Headquarters level."}, {"bbox": [95, 790, 1133, 897], "category": "Text", "text": "As part of its prerogative of budget implementation and to safeguard the financial interests of the Union, the Commission may participate in the above governance structures set up for governing the implementation of the action and may sign or enter into joint declarations or statements, for the purpose of enhancing the visibility of the EU and its contribution to this action and ensuring effective coordination."}, {"bbox": [84, 931, 639, 965], "category": "Section-header", "text": "# 5 PERFORMANCE MEASUREMENT"}, {"bbox": [84, 996, 429, 1028], "category": "Section-header", "text": "## 5.1 Monitoring and Reporting"}, {"bbox": [95, 1049, 1133, 1236], "category": "Text", "text": "The day-to-day technical and financial monitoring of the implementation of this action will be a continuous process, and part of the implementing partner's responsibilities. To this aim, the implementing partner shall establish a permanent internal, technical and financial monitoring system for the action and elaborate regular progress reports (not less than annual) and final reports. Every report shall provide an accurate account of implementation of the action, difficulties encountered, changes introduced, as well as the degree of achievement of its results (Outputs and direct Outcomes) as measured by corresponding indicators, using as reference the logframe matrix (for project modality) and the partner's strategy, policy."}, {"bbox": [95, 1240, 1133, 1322], "category": "Text", "text": "The Commission may undertake additional project monitoring visits both through its own staff and through independent consultants recruited directly by the Commission for independent monitoring reviews (or recruited by the responsible agent contracted by the Commission for implementing such reviews)."}, {"bbox": [95, 1353, 915, 1381], "category": "Text", "text": "Examples of key indicators for measuring the performance of this operation may include:"}, {"bbox": [133, 1383, 554, 1408], "category": "List-item", "text": "- positive perception of the EU as a partner"}, {"bbox": [133, 1409, 497, 1435], "category": "List-item", "text": "- social media reach and engagement"}, {"bbox": [133, 1436, 534, 1462], "category": "List-item", "text": "- media items published in top tier media"}, {"bbox": [133, 1463, 614, 1487], "category": "List-item", "text": "- website visits, bounce rate and conversation rate"}, {"bbox": [133, 1489, 487, 1515], "category": "List-item", "text": "- video views and view through rate"}, {"bbox": [133, 1516, 441, 1542], "category": "List-item", "text": "- message recall and follow-up"}, {"bbox": [95, 1543, 1133, 1622], "category": "Text", "text": "Key indicators for measuring the performance of this operation will be derived from the Contractor Assessment Form to be completed at the end of the assignments covering performance of the contractor, performance of experts and overall performance."}, {"bbox": [1047, 1681, 1142, 1706], "category": "Page-footer", "text": "Page 8 of 9"}]