[{"bbox": [85, 121, 607, 152], "category": "Section-header", "text": "## 4.6 Organisational Set-up and Responsibilities"}, {"bbox": [97, 174, 1133, 281], "category": "Text", "text": "A Strategic Communication and Public Diplomacy Working Group will be established at the EU Delegation for PNG to oversee and validate the overall implementation of the action, in accordance with the strategic plan which has been developed. The EEAS-INTPA-TRADE strategic communication and public diplomacy Coordination Mechanism will provide any necessary strategic guidance and support at HQ level."}, {"bbox": [97, 286, 1133, 392], "category": "Text", "text": "As part of its prerogative of budget implementation and to safeguard the financial interests of the Union, the Commission may participate in the above governance structures set up for governing the implementation of the action and may sign or enter into joint declarations or statements, for the purpose of enhancing the visibility of the EU and its contribution to this action and ensuring effective coordination."}, {"bbox": [85, 427, 638, 459], "category": "Section-header", "text": "# 5 PERFORMANCE MEASUREMENT"}, {"bbox": [85, 493, 429, 524], "category": "Section-header", "text": "## 5.1 Monitoring and Reporting"}, {"bbox": [97, 540, 1120, 671], "category": "Text", "text": "The day-to-day technical and financial monitoring of the implementation of this action will be a continuous process, and part of the (main) implementing partner's responsibilities. To this aim, the (main) implementing partner shall establish a permanent internal, technical and financial monitoring system for the action and elaborate regular progress reports (not less than annual) and final reports. Every report shall provide an accurate account of implementation of the action, difficulties encountered, changes introduced."}, {"bbox": [97, 672, 1116, 751], "category": "Text", "text": "The Commission may undertake additional project monitoring visits both through its own staff and through independent consultants recruited directly by the Commission for independent monitoring reviews (or recruited by the responsible agent contracted by the Commission for implementing such reviews)."}, {"bbox": [97, 752, 1130, 801], "category": "Text", "text": "Examples of key indicators for measuring the performance of strategic communication activities undertaken may include:"}, {"bbox": [135, 805, 559, 831], "category": "List-item", "text": "- positive perception of the EU as a partner;"}, {"bbox": [135, 833, 505, 858], "category": "List-item", "text": "- social media reach and engagement;"}, {"bbox": [135, 859, 516, 884], "category": "List-item", "text": "- social media post click-through rates;"}, {"bbox": [135, 886, 429, 910], "category": "List-item", "text": "- new social media followers;"}, {"bbox": [135, 913, 540, 938], "category": "List-item", "text": "- media items published in top tier media;"}, {"bbox": [135, 940, 621, 964], "category": "List-item", "text": "- website visits, bounce rate and conversation rate;"}, {"bbox": [135, 967, 494, 992], "category": "List-item", "text": "- video views and view through rate;"}, {"bbox": [135, 994, 447, 1019], "category": "List-item", "text": "- message recall and follow-up."}, {"bbox": [97, 1046, 1084, 1126], "category": "Text", "text": "Key indicators for measuring the performance of this action will be derived from the Contractor Assessment Form to be completed at the end of the assignments covering performance of the contractor, performance of experts and overall performance."}, {"bbox": [85, 1167, 264, 1194], "category": "Section-header", "text": "## 5.2 Evaluation"}, {"bbox": [97, 1259, 1109, 1310], "category": "Text", "text": "Having regard to the nature of the action, a final evaluation will be carried out for this action or its components via independent consultants."}, {"bbox": [97, 1312, 1119, 1390], "category": "Text", "text": "It will be carried out for accountability and learning purposes at various levels (including for policy revision), taking into account in particular the fact that the action is designed to implement a new approach to Delegation-led strategic communication activities at country-level."}, {"bbox": [97, 1392, 1123, 1471], "category": "Text", "text": "The evaluation reports may be shared with the partners and other key stakeholders following the best practice of evaluation dissemination. The implementing partner and the Commission shall analyse the conclusions and recommendations of the evaluations and, where appropriate, apply the necessary adjustments."}, {"bbox": [97, 1473, 1037, 1499], "category": "Text", "text": "The financing of the evaluation may be covered by another measure constituting a Financing Decision."}, {"bbox": [85, 1516, 401, 1542], "category": "Section-header", "text": "## 5.3 Audit and Verifications"}, {"bbox": [97, 1562, 1116, 1639], "category": "Text", "text": "Without prejudice to the obligations applicable to contracts concluded for the implementation of this action, the Commission may, on the basis of a risk assessment, contract independent audit or verification assignments for one or several contracts or agreements."}, {"bbox": [1038, 1682, 1143, 1706], "category": "Page-footer", "text": "Page 9 of 10"}]