[{"bbox": [96, 152, 1134, 207], "category": "Text", "text": "In particular, the Strategic Communication will campaign around the MIP priorities in the country as well as the Global Gateway strategy for sustainable connections in a 360° approach."}, {"bbox": [96, 218, 1134, 299], "category": "Text", "text": "Taking into consideration the fluidity of the Ethiopian context, this Facility represents a substantial financial envelope to mobilize, on a need basis, specialized services which are not present in the house and that will contribute to the ultimate goal of being a relevant, politically sound and well recognised partner of Ethiopia."}, {"bbox": [85, 339, 343, 371], "category": "Section-header", "text": "## 2.2 Problem Analysis"}, {"bbox": [96, 384, 1134, 519], "category": "Text", "text": "The EU needs to **ensure effective and efficient preparation, implementation, monitoring, reporting and evaluation** of its partnership with Ethiopia. There is therefore need for accurate project preparation, studies, context analysis and monitoring for which external expertise is required. EU-funded actions needs to take into consideration the evolving context and integrate conflict sensitivity. They also need to be in line with EU's global commitments on gender equality, human rights and climate change."}, {"bbox": [96, 544, 1134, 652], "category": "Text", "text": "The presence of a large number of humanitarian and development partners in the country requires a significant **coordination effort** ensuring coherence, synergies and complementarities. Furthermore, intensive collaboration and coordination with the Member States is required to materialize the **Team Europe approach** and follow up on TEIs implementation."}, {"bbox": [96, 676, 1134, 865], "category": "Text", "text": "In the fluctuating context and considering the geopolitical realities, there is a strong need to position the EU and leverage the Team Europe approach as partners of choice for Ethiopia. By consolidating strategic communication resources in the Support Measures, the Delegation will be able to plan and execute its multiannual strategic communication actions with the scale and focus necessary to be effective on a national scale. This will ensure more impactful communication on the EU's international partnerships objectives and external policy activities.\n\n**The action will therefore contribute to raising awareness, understanding and perception of the EU and its role in Ethiopia.**"}, {"bbox": [96, 889, 1134, 945], "category": "Text", "text": "Identification of main stakeholders and corresponding institutional and/or organisational issues (mandates, potential roles, and capacities) to be covered by the action:"}, {"bbox": [96, 969, 1134, 1021], "category": "Text", "text": "A broad range of stakeholders are expected to benefit from the proposed Cooperation Facility, including, but not limited to:"}, {"bbox": [135, 1024, 840, 1051], "category": "List-item", "text": "* Government), Civil society International organisations and private sector"}, {"bbox": [135, 1053, 766, 1079], "category": "List-item", "text": "* EU Member States and its financing and implementing agencies;"}, {"bbox": [135, 1081, 791, 1108], "category": "List-item", "text": "* The broader donor community and the Development Partner Group"}, {"bbox": [96, 1133, 473, 1160], "category": "Section-header", "text": "**Strategic Communication component:**"}, {"bbox": [135, 1162, 1062, 1242], "category": "List-item", "text": "* **Specialised audience:** policymakers, development community and private sector, particularly those engaged in the fields of education, skills development, gender-based violence, environment and climate change;"}, {"bbox": [135, 1242, 1062, 1323], "category": "List-item", "text": "* **Non-specialised audience:** young Ethiopian citizens (18-35 years old) living in urban areas, who may have a positive thinking about international cooperation and sustainable development and whose values align with those of what the EU stands for."}, {"bbox": [96, 1348, 809, 1376], "category": "Text", "text": "**Multipliers:** activists, celebrities, online influencers, press and media outlets."}, {"bbox": [123, 1403, 637, 1438], "category": "Section-header", "text": "# 3. DESCRIPTION OF THE ACTION"}, {"bbox": [85, 1468, 491, 1501], "category": "Section-header", "text": "## 3.1 Objectives and Expected Outputs"}, {"bbox": [96, 1515, 1134, 1596], "category": "Text", "text": "The Overall Objective of this action is to increase the impact of future and ongoing EU cooperation actions from a gender and human rights-based approach and to position the EU as a partner of reference for Ethiopia among selected target audiences."}, {"bbox": [1037, 1681, 1144, 1707], "category": "Page-footer", "text": "Page 4 of 12"}]