[{"bbox": [98, 154, 507, 179], "category": "Text", "text": "The Specific Objectives of this action are to:"}, {"bbox": [172, 180, 1008, 206], "category": "List-item", "text": "1. Support the EU to achieve its cooperation objectives in Ethiopia in an effective manner"}, {"bbox": [172, 207, 528, 230], "category": "List-item", "text": "2. Enhance better donor coordination"}, {"bbox": [172, 232, 1132, 286], "category": "List-item", "text": "3. Raise awareness of the EU's values, actions and impact in Ethiopia, by profiling the Global Gateway as our offer for sustainable and trusted connections that work for people and the planet."}, {"bbox": [98, 313, 1022, 339], "category": "Text", "text": "The Outputs to be delivered by this action contributing to the corresponding Specific Objectives are:"}, {"bbox": [98, 366, 436, 392], "category": "Text", "text": "Contributing to Specific Objective 1:"}, {"bbox": [98, 419, 1117, 444], "category": "Text", "text": "1.1 EU-funded cooperation actions, relevant to the country's context and needs, are designed and implemented."}, {"bbox": [98, 445, 929, 471], "category": "Text", "text": "1.2 EU-funded cooperation actions are regularly monitored (operationally and financially)."}, {"bbox": [98, 499, 436, 524], "category": "Text", "text": "Contributing to Specific Objective 2:"}, {"bbox": [98, 552, 622, 577], "category": "Text", "text": "2.1 Team Europe approach is facilitated and coordinated."}, {"bbox": [98, 579, 433, 604], "category": "Text", "text": "2.2 Donor coordination is supported."}, {"bbox": [98, 632, 436, 657], "category": "Text", "text": "Contributing to Specific Objective 3:"}, {"bbox": [98, 684, 1131, 736], "category": "Text", "text": "3.1 Political communication and large-scale public campaigns are designed and implemented to make the EU's brand positioning more understandable, visible and influential to target audiences."}, {"bbox": [98, 738, 1131, 790], "category": "Text", "text": "3.2 National values-driven campaigns targeting the primary audience are created to profile the EU as a major and trusted partner of Ethiopia in key priorities under the Global Gateway Strategy."}, {"bbox": [98, 791, 1131, 816], "category": "Text", "text": "3.3 Boost meaningful engagement with the target audience set for this Action through thematic-driven campaigns"}, {"bbox": [98, 817, 1131, 869], "category": "Text", "text": "3.4 Synergies with partners and youth-led networks are fostered to boost the EU's positive perception in the country, primarily among the primary audience set for this Action."}, {"bbox": [86, 884, 347, 910], "category": "Section-header", "text": "## 3.2 Indicative Activities"}, {"bbox": [98, 931, 587, 956], "category": "Text", "text": "Activities related to Outputs 1.1 and 1.2 may include:"}, {"bbox": [135, 959, 787, 984], "category": "List-item", "text": "* Studies, sectoral and context analysis (new and/or regular updates)."}, {"bbox": [135, 987, 715, 1012], "category": "List-item", "text": "* Identification and formulation of cooperation interventions."}, {"bbox": [135, 1015, 625, 1040], "category": "List-item", "text": "* Monitoring and evaluation of EU-funded actions."}, {"bbox": [135, 1044, 442, 1067], "category": "List-item", "text": "* Audits of EU-funded actions."}, {"bbox": [98, 1097, 587, 1122], "category": "Text", "text": "Activities related to Outputs 2.1 and 2.2 may include:"}, {"bbox": [135, 1124, 555, 1149], "category": "List-item", "text": "* Facilitation of donor meetings/secretariat."}, {"bbox": [135, 1152, 1131, 1205], "category": "List-item", "text": "* Data collection, management of data and reporting, including on Team Europe approach, Global Gateway flagships or ODA."}, {"bbox": [98, 1232, 657, 1257], "category": "Text", "text": "Activities related to Output 3.1, 3.2, 3.3 and 3.4 may include:"}, {"bbox": [135, 1260, 1131, 1392], "category": "List-item", "text": "* Design and roll out at national level of public campaigns aimed at ordinary citizens, primarily in the 18-35 age cohort, with the objective of measurably increasing the awareness, understanding and perception of the EU's partnership with Ethiopia. All such campaigns will be data-driven and based on clearly defined qualitative and quantitative key performance indicators. Regular monitoring against these KPIs will allow content, channels and approaches to be constantly adjusted to meet the objectives set."}, {"bbox": [135, 1396, 1131, 1421], "category": "List-item", "text": "* Design and implement political communication activities to support Summits, events and high-level visits."}, {"bbox": [135, 1425, 1131, 1504], "category": "List-item", "text": "* As relevant, undertake research required to ensure strategic communication activities are data-driven and measurable. This may include audience analysis and perception surveys, media landscape, as well as monitoring activities to measure impact of communication activities undertaken."}, {"bbox": [86, 1519, 291, 1547], "category": "Section-header", "text": "## 3.3 Mainstreaming"}, {"bbox": [98, 1566, 540, 1591], "category": "Text", "text": "**Environmental Protection & Climate Change**"}, {"bbox": [1038, 1682, 1143, 1706], "category": "Page-footer", "text": "Page 5 of 12"}]