[{"bbox": [97, 152, 1135, 208], "category": "Text", "text": "program and build the capacity of all involved in messaging and marketing sustainability in their tourism promotion efforts long-term."}, {"bbox": [97, 218, 1135, 299], "category": "Text", "text": "**Lack of sustainable tourism circuits:** Uganda's tourism largely centers around national parks and a few other sites, lacking cohesive circuits for visitors. Efforts are needed to upgrade infrastructure, ensure quality consistency, and enhance collaboration among stakeholders to develop viable sustainable tourism circuits."}, {"bbox": [97, 309, 1135, 392], "category": "Text", "text": "**Negative environmental impacts of tourism:** Unsustainable tourism practices contribute to environmental degradation, including waste mismanagement and deforestation. Establishing a tailored sustainability certification system can incentivize businesses to adopt environmentally friendly practices and mitigate these impacts."}, {"bbox": [97, 402, 1135, 590], "category": "Text", "text": "**Limited local community ownership in the tourism value chain:** Despite tourism's potential for community development, local participation and ownership are low. Supporting communities to develop and own tourism products and services can enhance their economic empowerment and foster sustainable tourism growth. The role of women, youth and other disadvantaged groups in the value chain is particularly disadvantaged due to: limited access to information, extension and financial services, infrastructure, social protection and decent employment; limited access to physical and capital resources, limited control over markets and pricing and they are excluded from decision-making and leadership positions."}, {"bbox": [97, 600, 1135, 734], "category": "Text", "text": "**Limited diversity in the tourism offer:** Nature-based tourism is a critical component of Uganda's tourism product and there is a need to diversify the offer beyond National Parks to other natural landscapes. This includes areas where communities can have a significant role in the potential revenue stream that tourism generates (i.e. own a part of the asset) as well as other protected lands where tourism could play a role in ensuring their long-term viability (i.e. critical Central Forest Reserves)."}, {"bbox": [97, 744, 1135, 877], "category": "Text", "text": "**Poor access to finance for sustainable tourism:** Access to finance is a major barrier for businesses, especially SMEs, in the tourism sector. Providing tailored financial products and technical assistance can unlock investment opportunities and support the growth of sustainable tourism enterprises. Given that business operating in the tourism VC are usually collateral-poor, further developing the ecosystem for movable collateral should also be addressed."}, {"bbox": [97, 889, 1135, 971], "category": "Text", "text": "**Weak business enabling environment:** Complex regulations and lack of coordination among stakeholders hamper tourism business growth. Streamlining regulations, improving quality assurance mechanisms, and enhancing collaboration can create a conducive environment for tourism development."}, {"bbox": [97, 983, 825, 1012], "category": "Text", "text": "Main stakeholders (duty bearers and right holders) of this action are as follows:"}, {"bbox": [97, 1023, 1135, 1105], "category": "List-item", "text": "* Local communities including those in remote areas: Local communities will benefit from the action through increased opportunities to establish small enterprises supplying goods and services for the tourism sector, through increased direct employment opportunities and ownership as well as greater levels of participation."}, {"bbox": [97, 1105, 1135, 1212], "category": "List-item", "text": "* SMEs operating along the tourism value chain: SMEs in the tourism market system will benefit from improved competitiveness, market access and resilience leading to great margins, profitability and enterprise growth. New opportunities will be created for start-up ventures in traditional and innovative tourism product and service development. Firm growth will lead to increased employment as well as locally retained revenues."}, {"bbox": [97, 1212, 1135, 1318], "category": "List-item", "text": "* National and local government Ministries, Departments and Agencies (MDA) at national and local levels: These agencies will benefit from capacity building to regulate and enforce quality standards and promote conservation of protected areas Uganda Tourism Board (UTB) will be supported in its role to promote Uganda as tourism destination."}, {"bbox": [97, 1318, 1135, 1427], "category": "List-item", "text": "* Private Sector Associations under the Uganda Tourism Association (UTA), the national apex organizations including UHOA, AUTO, ESTOA, YUTO, TUGATA, as well as associations in other subsectors of the tourism value chain (handicrafts, transport, creative industries, etc.) They will support implementation through convening members, distribution of information, training and development of promotional materials."}, {"bbox": [97, 1427, 1135, 1483], "category": "List-item", "text": "* CSOs, international and local NGOs who will coordinate their actions with the programme and possibly implement parts of it through sub-contracting."}, {"bbox": [97, 1483, 1135, 1539], "category": "List-item", "text": "* EU Member States, International organisations (IO) and bilateral development agencies who will coordinate their actions with the programme and possibly implement parts of it, preferably in a Team Europe approach."}, {"bbox": [97, 1539, 1135, 1593], "category": "List-item", "text": "* **Financial Sector:** Financial intermediaries such as commercial banks, asset financiers, Venture Capital funds, impact investors, are crucial in facilitating the develop of a sustainable nature-based tourism sector."}, {"bbox": [1038, 1681, 1144, 1707], "category": "Page-footer", "text": "Page 7 of 26"}]