[{"bbox": [134, 153, 852, 179], "category": "List-item", "text": "- Number of people reached and engaged through strategic communication;"}, {"bbox": [134, 180, 755, 206], "category": "List-item", "text": "- Increase in awareness, understanding and perception of the EU;"}, {"bbox": [134, 207, 815, 233], "category": "List-item", "text": "- People/networks reached and engaged via public diplomacy activities."}, {"bbox": [97, 259, 1133, 340], "category": "Text", "text": "Indicators shall be disaggregated at least by sex when relevant, and preferably by age and disability, when possible. All monitoring and reporting shall assess how the action is taking into account the human rights based approach and gender equality and disability inclusion."}, {"bbox": [97, 365, 1133, 445], "category": "Text", "text": "Key indicators for measuring the performance of this operation will be derived from the Contractor Assessment Form to be completed at the end of the assignments covering performance of the contractor, performance of experts and overall performance."}, {"bbox": [86, 460, 266, 487], "category": "Section-header", "text": "## 5.2 Evaluation"}, {"bbox": [97, 506, 1034, 559], "category": "Text", "text": "Having regard to the nature of the action, a final evaluation will not be carried out for this action or its components."}, {"bbox": [86, 574, 405, 601], "category": "Section-header", "text": "## 5.3 Audit and Verifications"}, {"bbox": [97, 619, 1133, 699], "category": "Text", "text": "Without prejudice to the obligations applicable to contracts concluded for the implementation of this action, the Commission may, on the basis of a risk assessment, contract independent audit or verification assignments for one or several contracts or agreements."}, {"bbox": [86, 727, 615, 760], "category": "Section-header", "text": "# 6 STRATEGIC COMMUNICATION"}, {"bbox": [97, 793, 1135, 1082], "category": "Text", "text": "Under the Cooperation Facility – Strategic Communication, public awareness campaigns, focusing in particular on Global Gateway priorities, will be implemented to ensure awareness, understanding and perception of the EU’s partnership with Pakistan is commensurate with the scale, scope and ambition of the EU’s sustained support. Campaigns and content marketing activities under this action will focus primarily on reaching new audiences i.e. the ordinary but literate citizens, especially young people that comprise the majority of Pakistan (70% of the country is below 35) many of whom may hardly be aware of the EU. As relevant, communication activities may also be undertaken targeting more specialised audiences including the decision makers and opinion leaders at the federal and provincial level. For the purposes of the current action, a campaign is defined as “a planned sequence of inter-related communication activities sharing a common creative concept and narrative, targeting pre-defined audiences with a common intervention logic, and having a specific timeline and dedicated budget. The objective is to deliver a defined and measurable outcome.”"}, {"bbox": [97, 1110, 1133, 1164], "category": "Text", "text": "The implementation of the strategic communication component will entail the procurement of a service contract to be concluded with a specialised operator."}, {"bbox": [1027, 1681, 1144, 1706], "category": "Page-footer", "text": "Page 13 of 13"}]