[{"bbox": [96, 152, 1134, 208], "category": "Text", "text": "political priorities of the Union, including Global Gateway flagships/investments and other relevant initiatives and programs."}, {"bbox": [96, 231, 1134, 393], "category": "Text", "text": "The facility can also be used to ensure that human rights-based approach and gender equality perspectives, as well as disability inclusion are applied throughout EU programmes, in line notably with GAP III¹⁰ requirements. In addition, this facility may also be used to support civil society organisations, where relevant prioritizing women's organizations and organizations of people with disabilities (and other relevant stakeholders) in line with the CSO Roadmap, in order for them to have the space and capacity to meaningfully engage with the government and development partners in the realisation of development objectives."}, {"bbox": [96, 417, 1134, 525], "category": "Text", "text": "The Cooperation Facility for Strategic Communication will enable the Delegation to implement inclusive, gender-responsive, professional and data-driven communication campaigns on the EU's international partnerships priorities, ultimately contributing to raising overall awareness, understanding and perception of the EU and its role as a partner of reference for the country."}, {"bbox": [96, 550, 1134, 605], "category": "Text", "text": "The broader context for strategic communication in Pakistan for the EU is characterized by a few important challenges and opportunities. These are discussed briefly as follows:"}, {"bbox": [96, 630, 1134, 765], "category": "List-item", "text": "* **Need to extend the Communication “Capital” gained for EU in Pakistan.** The EU in Pakistan has acquired considerable communication “capital” through a combination of strategic communication and public diplomacy activities, centred on the concept of “stronger together”, over the last years. The EU can capitalize on its strong social media presence to raise awareness and understanding of the EU’s value offer to Pakistan, and further build on the positive perception of the EU in the country."}, {"bbox": [96, 766, 1134, 872], "category": "List-item", "text": "* **Communicating with more impact.** Pakistan is a vast highly decentralised country of 240 million people with many different languages, cultures, religions, levels of education and traditions. Understanding our audience and the media landscape will ensure more impactful future communication (messages, targeting, and tools/modalities)."}, {"bbox": [96, 873, 1134, 952], "category": "List-item", "text": "* **Communicating on EU values.** The EU’s positive offer – Global Gateway - provides a positive entry-point to engage with our target audiences, illustrating the EU values on which our cooperation is based, highlighting inclusion as a core value of the EU's external action."}, {"bbox": [96, 954, 1134, 1116], "category": "List-item", "text": "* **European Union is a difficult concept for Pakistani audiences to fully understand.** While there have been scattered communication efforts to address this challenge, there remains a need for a sustained campaign to clarify the concept and workings of the European Union. Besides a limited awareness and understanding of the EU, there is also an absence of understanding of the EU’s value offer to Pakistan and how our mutual engagement is a win-win for both partners (GSP+, Global Gateway investments, Team Europe support to build back better through green jobs creation)."}, {"bbox": [96, 1127, 1134, 1182], "category": "Text", "text": "### Identification of main stakeholders (duty bearers and right holders) and corresponding institutional and/or organisational issues (mandates, potential roles, and capacities) to be covered by the action:"}, {"bbox": [96, 1181, 374, 1207], "category": "Text", "text": "#### For the Cooperation Facilities"}, {"bbox": [96, 1209, 1134, 1286], "category": "List-item", "text": "* The end beneficiaries are citizens of the eligible countries, as projects will be better prepared (including consultations with civil society organisations), monitored (gender and human rights sensitive), followed-up and communicated."}, {"bbox": [96, 1288, 576, 1314], "category": "Text", "text": "#### For the Cooperation Facility – Technical Assistance"}, {"bbox": [134, 1316, 1134, 1369], "category": "List-item", "text": "* Key stakeholders of EU and Global Gateway assistance such as federal and provincial government institutions, CSOs, private sector stakeholders, academia, etc"}, {"bbox": [96, 1370, 616, 1396], "category": "Text", "text": "#### For the Cooperation Facility – Strategic Communication"}, {"bbox": [96, 1398, 1134, 1451], "category": "List-item", "text": "* Wider audiences, comprising women and men in all their diversity, especially in the 18-35 age bracket, who are not involved in policy, advocacy or international relations, and who may hardly be aware of the EU."}, {"bbox": [96, 1452, 1134, 1506], "category": "List-item", "text": "* Key political and opinion leaders will be targeted through political communication. These specialised audiences will be defined based on a mapping undertaken prior to the implementation of this action."}, {"bbox": [85, 1572, 1144, 1645], "category": "Footnote", "text": "¹⁰ The Gender Action Plan III is a Joint communication by the Commission and the High Representative of the Union for Foreign Affairs and Security Policy which was welcomed through EU Presidency Conclusions of 16 December 2020 endorsed by 24 Member States"}, {"bbox": [1037, 1681, 1144, 1706], "category": "Page-footer", "text": "Page 5 of 13"}]