[{"bbox": [97, 153, 1072, 207], "category": "Text", "text": "Identification of main stakeholders and corresponding institutional and/or organisational issues (mandates, potential roles, and capacities) to be covered by the action:"}, {"bbox": [97, 207, 580, 233], "category": "Text", "text": "The main target audiences covered by the action are:"}, {"bbox": [135, 234, 1133, 287], "category": "List-item", "text": "* Primary: Wider audiences, especially in the 18-35 age bracket, mostly urban, who are not actively involved in policy, advocacy or international relations."}, {"bbox": [135, 289, 1133, 342], "category": "List-item", "text": "* Secondary: Key political and opinion leaders which will be targeted through political communication, especially in the context of Summits, milestones and high-level visits."}, {"bbox": [85, 370, 604, 403], "category": "Section-header", "text": "# 3 DESCRIPTION OF THE ACTION"}, {"bbox": [85, 436, 509, 468], "category": "Section-header", "text": "## 3.1 Objectives and Expected Outputs"}, {"bbox": [97, 482, 1133, 536], "category": "Text", "text": "The Overall Objective (Impact) of this action is to position the EU as a partner of reference for Nepal among selected target audiences."}, {"bbox": [97, 562, 589, 589], "category": "Text", "text": "The Specific Objective (Outcome) of this action is to:"}, {"bbox": [135, 589, 1133, 642], "category": "List-item", "text": "1) Measurably increase awareness, understanding and perception of the EU priorities - including gender equality and inclusion-, in particular Global Gateway"}, {"bbox": [97, 667, 1124, 695], "category": "Text", "text": "The Outputs to be delivered by this action contributing to the corresponding Specific Objectives (Outcomes) are"}, {"bbox": [142, 720, 1133, 802], "category": "List-item", "text": "1.1 Public campaigns and content marketing, focused on Global Gateway cooperation priorities, are designed and implemented to make the EU's brand positioning more understandable, visible and influential to target audiences."}, {"bbox": [85, 841, 368, 870], "category": "Section-header", "text": "## 3.2 Indicative Activities"}, {"bbox": [97, 888, 1116, 940], "category": "Text", "text": "Based on Article 24 of the NDICI Global Europe Regulation, the Support Measures - Cooperation Facility may cover support expenditure for the implementation of the Instrument and for the achievement of its objectives."}, {"bbox": [97, 941, 1101, 968], "category": "Text", "text": "This includes strategic communication activities. In particular, the following indicative activities are foreseen:"}, {"bbox": [97, 994, 382, 1022], "category": "Text", "text": "Activities related to Output 1.1"}, {"bbox": [97, 1034, 1133, 1142], "category": "List-item", "text": "* Design and roll out at the best strategic level (national, provincial, local) of public campaigns aimed at young citizens in the 18-35 age cohort, with the objective of measurably increasing the awareness, understanding and perception of the EU's partnership with the country, integrating a gender equality, human rights-based approach (HRBA), and disability-inclusive perspective."}, {"bbox": [97, 1154, 1133, 1236], "category": "List-item", "text": "* Design and implement a content marketing strategy focused on promoting the key priorities implemented under the cooperation portfolio, in particular those under Global Gateway, taking into account its commitment to gender equality."}, {"bbox": [97, 1248, 1133, 1303], "category": "List-item", "text": "* Design and implement communication activities to support Summits, missions and visits that support the objective of increasing awareness of the EU's partnership with Nepal."}, {"bbox": [97, 1315, 1133, 1397], "category": "List-item", "text": "* Undertake regular monitoring of all activities against clearly defined results, outcome, and impact key performance indicators, ensuring content, channels and approaches can be constantly adjusted to meet the objectives set."}, {"bbox": [97, 1409, 1133, 1464], "category": "List-item", "text": "* As relevant, undertake research required to ensure strategic communication activities are data-driven and measurable. This may include audience analysis and perception surveys, and media landscape."}, {"bbox": [85, 1489, 313, 1521], "category": "Section-header", "text": "## 3.3 Mainstreaming"}, {"bbox": [97, 1536, 544, 1564], "category": "Text", "text": "**Environmental Protection & Climate Change**"}, {"bbox": [97, 1588, 1099, 1643], "category": "Text", "text": "**Outcomes of the EIA (Environmental Impact Assessment) screening** (relevant for projects and/or specific interventions within a project)."}, {"bbox": [1027, 1653, 1143, 1680], "category": "Page-footer", "text": "Page 5 of 10"}]