[{"bbox": [96, 153, 1134, 259], "category": "Text", "text": "on all communication materials related to the actions concerned. This obligation will continue to apply equally, regardless of whether the actions concerned are implemented by the Commission, partner countries, service providers, grant beneficiaries or entrusted or delegated entities such as UN agencies, international financial institutions and agencies of EU member states."}, {"bbox": [96, 312, 1134, 443], "category": "Text", "text": "However, action documents for specific sector programmes are no longer required to include a provision for communication actions promoting the programmes concerned. These resources will instead be consolidated in Cooperation Facilities established by support measure action documents, allowing Delegations to plan and execute multiannual strategic communication and public diplomacy actions with sufficient critical mass to be effective on a national scale."}, {"bbox": [96, 470, 1134, 630], "category": "Text", "text": "Strategic communication activities will be implemented to foster public awareness, understanding and support for the EU's partnership with the country, including by promoting the Team Europe approach and initiatives. Public diplomacy activities designed to foster, maintain, strengthen and connect networks and communities will be implemented. Strategic communication and public diplomacy activities will promote the EU's values, interests, policies and impact in the country. All strategic communication and public diplomacy activities will be based on a strategic plan drawn up by the EU Delegation."}, {"bbox": [96, 658, 1134, 766], "category": "Text", "text": "To that end, the Delegation will first develop short strategic communication and public diplomacy plans that reflect the objectives of the Delegation as a whole in this domain, initially covering the period up to the Mid-Term Review (MTR). The plans will be endorsed by a coordination mechanism comprised of the EEAS, DG INTPA, DG NEAR and FPI, and will be reviewed, modified and extended as appropriate as part of the MTR process."}, {"bbox": [96, 791, 764, 819], "category": "Text", "text": "The communication and public diplomacy plan will cover the following:"}, {"bbox": [96, 819, 357, 845], "category": "List-item", "text": "1. The audiences targeted;"}, {"bbox": [96, 845, 1120, 871], "category": "List-item", "text": "2. For each group targeted, the principal communication objective, couched in terms of measurable outcomes;"}, {"bbox": [96, 871, 1071, 897], "category": "List-item", "text": "3. The core narrative, formulated in terms not of what we do in the country concerned, but why we do it;"}, {"bbox": [96, 898, 1134, 925], "category": "List-item", "text": "4. Preliminary suggestions for content (messages, straplines, hashtags), partnerships (influencers) and channels;"}, {"bbox": [96, 925, 1134, 951], "category": "List-item", "text": "5. Key administrative information: timeline, budget and the programme manager responsible for implementation."}, {"bbox": [96, 977, 1134, 1030], "category": "Text", "text": "The EU Delegation may avail of the services of a consultant to prepare the communication and public diplomacy plan."}, {"bbox": [1027, 1681, 1145, 1706], "category": "Page-footer", "text": "Page 13 of 13"}]