[{"bbox": [97, 153, 1132, 230], "category": "Text", "text": "Cooperation Facilities established by support measure action documents, allowing the Delegation to plan and execute multiannual strategic communication and public diplomacy actions with sufficient critical mass to be effective on a national scale."}, {"bbox": [97, 244, 1132, 323], "category": "Text", "text": "To that end, the Delegation **has developed a strategic communication and public diplomacy (SCPD) strategy 2022-2024** that reflects the objectives of the Delegation as a whole in this domain, initially covering the period up to the Mid-Term Review (MTR)."}, {"bbox": [97, 337, 540, 364], "category": "Section-header", "text": "**Main Objectives of the Zimbabwe SCPD are:**"}, {"bbox": [97, 378, 1132, 458], "category": "List-item", "text": "* To promote the EU's values, policies and activities aiming for an enhanced and accurate knowledge of the EU, as well as for it being perceived as a reliable, constructive and long-term partner in Zimbabwe and increase perception and support to our partnership;"}, {"bbox": [97, 485, 1132, 537], "category": "List-item", "text": "* To counter propaganda, disinformation and fake news with coherent, clear, regular and transparent communication;"}, {"bbox": [97, 567, 1132, 673], "category": "List-item", "text": "* To promote the positive aspects of the EU-Zimbabwe partnership and our shared values, including through the Global Gateway investment package, as well as to enhance awareness of our various areas of interest and activity, demonstrated by tangible results in key areas (trade, health, agriculture and governance/institution building), and through cultural diplomacy and political communication;"}, {"bbox": [97, 701, 1132, 755], "category": "List-item", "text": "* To promote the EU financial and technical instruments and provisions for support to private sector investment, in particular in renewable energy and agriculture, in view of the EU's priorities."}, {"bbox": [97, 767, 398, 794], "category": "Section-header", "text": "**Type of activities foreseen are:**"}, {"bbox": [97, 807, 1132, 887], "category": "List-item", "text": "* Promote EU priorities messaging via high impact social media (Twitter, Facebook and Website) content and traditional media (radio programming for wider reach in the country and printed media coverage and op-eds publication)"}, {"bbox": [97, 889, 1132, 968], "category": "List-item", "text": "* Design and roll-out public facing, multi-channel awareness raising campaign to boost EU visibility and promote EU's values and activities, including high impact web and social media content, publication production, and multi-channel awareness-raising campaign distributed in close collaboration with partners;"}, {"bbox": [97, 970, 867, 996], "category": "List-item", "text": "* Organisation of and participation in cultural events, workshops, field visits, etc.;"}, {"bbox": [97, 998, 1132, 1076], "category": "List-item", "text": "* Increase promotion of public diplomacy by way of cultural and art exhibitions as well as collaborative cultural/ education exchanges and fairs e.g. European Union Film Festival (EUFF), concerts, Erasmus info sessions etc.;"}, {"bbox": [97, 1079, 689, 1105], "category": "List-item", "text": "* Organise and support events in line with our priorities areas;"}, {"bbox": [97, 1107, 1132, 1160], "category": "List-item", "text": "* Organise workshops for implementing partners, including those promoting gender equality, and local leaders to display their work and impact in various fields as well as share best practises and results;"}, {"bbox": [97, 1162, 950, 1188], "category": "List-item", "text": "* Social media events: participation in/ organization of Tweebates with targeted audiences;"}, {"bbox": [97, 1190, 1132, 1270], "category": "List-item", "text": "* Media targeted activities: press releases, organise media briefings, media orientations/field visits, media training. Rope in EU journalists where possible to increase exposure and reach of impactful collaborative projects in Zimbabwe;"}, {"bbox": [97, 1272, 1132, 1351], "category": "List-item", "text": "* Production of audio-visual material (videos and photos): personal stories, short and documentary types to complement narratives on various social media channels. Opportunity to incorporate both female and male influencers in content for greater reach;"}, {"bbox": [97, 1363, 704, 1390], "category": "Section-header", "text": "**The different audiences to be targeted in Zimbabwe comprise:**"}, {"bbox": [97, 1403, 1132, 1483], "category": "List-item", "text": "* Youth across all activities, with a particular focus on urban young women and men (millennials and generation Z): people aged 15-35, with an average knowledge/interest in international affairs and with the view to engender a positive attitude and perception of the EU;"}, {"bbox": [97, 1485, 570, 1511], "category": "List-item", "text": "* Youth and women's civil society organizations;"}, {"bbox": [97, 1513, 1132, 1592], "category": "List-item", "text": "* CSOs at large, including political stakeholders, religious leaders, notably the National Association of Non-Governmental organisations (NANGO), Women's Coalition, Crisis Coalition Zimbabwe, Leonard Cheshire Disability Zimbabwe, and the Zimbabwe Lawyers for Human Rights."}, {"bbox": [97, 1594, 788, 1620], "category": "List-item", "text": "* Media (local, regional and international), as well as media associations."}, {"bbox": [1015, 1653, 1143, 1680], "category": "Page-footer", "text": "Page 14 of 15"}]