Weeks after Amazon.com said that it is now selling more electronic books than hardcovers, a leading book publisher said one of its prominent new titles is generating greater e-book unit sales than hardcover unit sales during its first week on sale.

Associated Press

Laura Lippman’s thriller, “I’d Know You Anywhere,” went on sale Aug. 17, and in its first five days sold 4,739 e-books and 4,000 physical hardcovers, said News Corp.’s HarperCollins Publishers.

“This is the first book of ours of any consequence that has sold more e-books than hardcovers in the first week,” said Frank Albanese, a senior vice president at HarperCollins. “What we’re seeing now is that if a book gets a good review, it gets a faster lift on the digital side than it does on the physical side because people who have e-readers can buy and read it immediately.”

Ms. Lippman, who has written more than a dozen books, is well-known in mystery circles and has authored four novels that have hit the national best-seller lists.

In recent weeks, a number of leading publishers have indicated that e-books today account for about 8% of total revenue, up from 3% to 5% in the same period a year ago. Some expect that e-books will account for as much as 20-25% by the end of 2012.

Ms. Lippman’s novel was published by William Morrow, an imprint of HarperCollins Publishers. News Corp. also owns The Wall Street Journal.
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