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Syracuse named one of the 10 'least social' cities

Geoff Herbert | gdherbert@syracuse.com By Geoff Herbert | gdherbert@syracuse.com
on July 29, 2011 at 3:06 PM, updated July 29, 2011 at 3:10 PM
tweetup.jpgSocial media users play with smartphones at a tweetup. Does Syracuse lack in "social presence"? NetProspex thinks so, naming Syracuse the No. 8 "least social" city.

Syracuse, are you tweeting? Are you connecting with coworkers on LinkedIn?

According to NetProspex, Central New Yorkers aren't socializing enough -- on social media, that is -- and Syracuse is one of the 10 "least social" cities in North America.

NetProspex, a sales and marketing database company, compiled a "social index" (NPSI), which measures "social presence" by "the number of employees with social media profiles across Twitter, LinkedIn, or Facebook using a corporate email address."

In their analysis, they also compared "connectedness" across social networks, including Twitter followers, Facebook friends, and LinkedIn connections.

In other words, the NPSI only considers people using business email accounts for social media, and how many connections those accounts create on Twitter, Facebook and other sites.

As of summer 2011, NetProspex found that California businesses tweet more than any other state and six of the top 10 "most social" cities are on the west coast. The top scoring city was San Francisco, home to Silicon Valley businesses like Facebook and Google, with a NPSI rating of 47.

Syracuse, meanwhile, was named the No. 8 "least social" city in America with a NPSI score of 7. Anchorage, Alaska got the lowest score, with a NPSI of 3.

Only two other New York cities were named in the NetProspex social business report, and they both made the top 50: New York City (No. 3 with a NPSI of 31) and Nassau-Suffolk County (No. 38 with a NPSI of 13).

Perhaps the Salt City deserves more credit. After all, popular social check-in site Foursquare CEO and founder Dennis Crowley is a Syracuse University alumnus and, in January, social media analysis company Klout named SU the second-most influential college on Twitter.

What do you think? Does Syracuse lack in "social presence"?

The 10 "Least Social" Cities according to NetProspex
1. Anchorage, AK
2. Albuquerque, NM
3. Wichita, KS
4. Baton Rouge, LA
5. Ontario, CA
6. Summerfield, MA
7. New Orleans, LA
8. Syracuse, NY
9. Honolulu, HI
10. Tacoma, WA

The 10 "Most Social" Cities according to NetProspex
1. San Francisco, CA
2. San Jose, CA
3. New York, NY
4. Ventura, CA (tie)
4. Austin, TX (tie)
6. Stamford, CT
7. Seattle, WA
8. Dallas-Fort Worth, TX
9. Boston, MA
10. Denver, CO (tie)
10. Oakland, CA (tie)

» Follow syracuse.com on Twitter and "like" us on Facebook.

» Huffington Post: The 10 "least social" cities
» Business Insider: America's 25 most "social" cities
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