Mashable Officially Launches Follow

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By Joe Ciarallo Comment

Cashmore speaking to the crowd at last night's event.

Last night at Edelman’s New York offices, Mashable officially launched Mashable Follow, the site’s “new social layer” that will enable readers to find and follow their favorite topics, share stories to multiple social networks at once and follow other Mashable readers who are of interest, among other features.

Mashable founder Pete Cashmore addressed the crowd in attendance, and noted that the service had already added “thousands of sign ups” within the first few hours of launching.

Cashmore also noted that Mashable had 10,000 people beta-testing the product for several months. “With Mashable Follow, we really want to give people a place on our site to engage with our content,” he said. He emphasized that one of the core goals it to make the service something that is useful to people, because, “they want to follow things they’re interested in, not necessarily all 45 posts each day.”

The headcount at Mashable has also grown considerably, as Cashmore said the site now employs 44 people, including 10 people who were hired in just the last six weeks.

Among those in attendance were PaidContent founder Rafat Ali, DKC’s Matt Caldecutt, The New York Times‘ Brian Stelter, Mashable community manager Vadim Lavrusik, CNBC’s Julia Boorstin and Felix Salmon of Reuters.

Here are a few more images from last night’s party.

[Image via]

Pete Cashmore Photo: Ada Ospina

Left to Right: Tyler Gray (Fast Company), Cia Bernales (Fast Company), Chris Taylor (Mashable SF Bureau Chief), Austin Carr (Fast Company) Photo: Ada Ospina

Left to Right: Teri Evans, Entrepreneur.com, Lauren Drell, Mashable Photo: Ada Ospina
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