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How to Do Media and Cultural Studies
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How to Do Media and Cultural Studies

Third Edition


April 2021 | 336 pages | SAGE Publications Ltd
“If any book can relieve anxieties about actually doing research, this is it. Accessible, informed, and incredibly useful.”
- Professor Simon Cottle, School of Journalism, Media and Cultural Studies, Cardiff University

“The best book available for students facing up to the challenge of writing a dissertation about media and communication.”
- Professor Graham Meikle, School of Media and Communication, University of Westminster

A favourite with both students and researchers, How to Do Media and Cultural Studies provides you with all the knowledge and practical expertise you need to carry out your project or dissertation. Giving you hands-on guidance on managing the whole process, Jane Stokes:
  • Shows you how to identify a topic and create a research question.
  • Guides you through the research process, from getting started through to writing-up.
  • Explores a range of case studies, showing you how methods have been applied by others to research media audiences, industries and texts.
  • Adds a new chapter exploring the use of mixed methods and research by practice.

This best-selling book continues to inspire students and researchers worldwide. It is an indispensable introduction to the theory, methods and practice of media and cultural studies today.

 
Part I: Thinking: Theory and practice
 
Chapter 1: Addressing epistemology: How do we know anything about anything?
 
Chapter 2: Why do we do media and cultural studies?
 
Part II: Practicalities: Managing your research
 
Chapter 3: Getting started
 
Chapter 4: Managing the research process
 
Chapter 5: Getting finished
 
Part III: Methods and approaches to research
 
Chapter 6: Researching texts: Approaches to analysing media and cultural content
 
Chapter 7: Researching the creative industries: Studying organisations, institutions and producers
 
Chapter 8: Researching audiences: Who uses media and culture? How and Why?
 
Chapter 9: Research in context: Exploring mixed methods and research practice
 
Chapter 10: Conclusion

This no nonsense, up-to-the-moment text cuts-to the-chase about how to conduct a research study. Jane Stokes effortlessly and expertly takes the reader by the hand and walks them through the principles, methods and practices of executing 'good' media and cultural studies. If any book can relieve anxieties about actually doing research this is it. Accessible, informed, incredibly useful.

Professor Simon Cottle
School of Journalism, Media and Cultural Studies, Cardiff University

This is the best book available for students facing up to the challenge of writing a dissertation about media and communication. Jane Stokes introduces a wide range of methods for researching audiences, industries and texts, and guides the student through detailed discussion of well-chosen case studies and examples.

Professor Graham Meikle
University of Westminster

For instructors

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