Relevance and Use of News Bulletin in Public Information Dissemination within Academic Communities: A Case Study of Three Universities in Ogun State, Nigeria

Idowu, T. A, Okunlaya, R. O. A, Emmanuel, S. O, Amalahu, C., Ibrahim, R. O

Abstract


This study focuses on the relevance and use of news bulletin in public information dissemination within academic communities. Three Universities in Ogun State, Nigeria were selected for the study. A total of 500 copies of questionnaires were distributed but only 432 copies were returned for analysis. The study utilized factor analysis to extract major factors that promote the use of the medium in public information dissemination within the community. The findings revealed that almost all respondents see news bulletin as a good means of communication and collaboration and the major factors that promote its uses in the community are utility, worthiness, credibility and consistency. However, a good number of them believed that it does not give room for feedback. In conclusion, the study recommends that management should correct the paucities in the production and distribution systems of the medium in reporting current happenings in the community at regular intervals.

Keywords: Information dissemination, News bulletin, Academic community, Communication, Tertiary institutions.


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