DIGITAL TRENDS http://digitaltrendstoday.com Fri, 29 Jul 2016 11:21:11 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 Digital Publishing Platform Comparison http://digitaltrendstoday.com/digital-publishing-platform-comparison/ http://digitaltrendstoday.com/digital-publishing-platform-comparison/#respond Thu, 07 Jul 2016 04:06:18 +0000 Whether you want to inform or entertain, you will find that you are capable of achieving this through distributing your writing through various media. In the past, this desire would have been satisfied with the printing of a newsletter, booklet, … Continued

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Whether you want to inform or entertain, you will find that you are capable of achieving this through distributing your writing through various media. In the past, this desire would have been satisfied with the printing of a newsletter, booklet, comic or similar.

However, now that we are in the age of the internet,this can be undertaken digitally and makes it much easier to share information.

As part of the process of sharing content on a digital basis, it will be necessary to decide which method to use.  This means considering how you want the content to be used and which will be most convenient for your readers. Besides this, it will also be necessary to consider how you will conduct operation of the platform that holds the published content.

In many cases, when someone is writing an article, they will often start by drafting it as a Word document, which can then be transferred to elsewhere later. Due to the fact that the document will be complete at this stage, it will be tempting to share the content as a Word document.

Though this is a free method of distributing content and is easy to draft and edit, it is also limiting as it may not be able to be viewed on all devices. A simple Word document is just that – simple – and does not offer the level of professionalism that can be expected from someone who is serious about publishing in a digital format.

A PowerPoint presentation is suitable in certain circumstances, such as directly presenting to an audience, which allows it to be effectively used as a guide. This becomes less effective if it is simply sent to followers as it is without the context of the presenter fleshing out the details. Similarly, it can also be restrictive as it will not be able to be viewed on all devices.

Converting a Word document or PowerPoint presentation into a PDF document may seem like an effective solution that will allow content to be shared digitally. However, this also has limited benefits, especially when it comes to long documents. A PDF document, like others, will provide information in a straight, continuous manner. Use of these forms of digital publishing platforms will mean it is necessary to scroll through an extensive amount of images and text in order to find something that you want, which is highly aggravating when you are using a document for reference and want to find a particular article, for example.

Posting a blog is a popular way to share information and the number of platforms that enable this means that it can be easy to create a suitable blog that allows you to create digital content that can be read by many people.

This method also benefits from being able to be used for free, with many blogging platforms being easy to use. However, to use these, you will still be required to have an internet connection as will the readers of the blog as it will only be able to be accessed online.

This method will also require maintenance as you may get comments that will require moderation or a response to the post. In addition, you will be beholden to the company that runs the blog, so you will need to comply with any changes that they request.

The problems that can arise through the use of many digital publishing platforms can be avoided with the use of Yumpu. From this website, you will be able to turn your content into a flip book that can be published in a comparable manner to that of other publishing platforms. Though it can be comparable, the publishing of flip books can offer several benefits that are not available through other publishing platforms.

You can set up a free account on Yumpu from which you will be able to create flip books that offer a range of benefits that make them ideal for sharing digital content. The account can be accessed whenever you want with the use of your password, which will allow you to create further flip books whenever you require. The simple process starts by uploading a PDF of the content that you are seeking to publish.

Once it is created, a flip book does not require you to gain online access in order to view it and it requires nothing more than a device with sufficient battery power. There is also no danger of it being able to be edited by a third party, like a Word document, as it can only be viewed by the reader.

Following the successful upload of the PDF, the simple process continues by applying a category that is suitable to the theme of the document.

A flip book is easy to create and requires a PDF to be uploaded via the website, where it can then be subject to any adjustments necessary to create an ideal result. This can include adding other media content that will enhance the readability of the content and will impress your readers who are more likely to come back and enjoy any other content that you publish. Images, sound and video can be embedded into the flip book where it is appropriate.

The media added can help to create professional content in a manner that will not be possible with other forms of digital publishing platform.

The pleasure of a flip book comes from the fact that it will not require the reader to scroll through an entire document to get from the beginning to the end. Instead, a flip book will mimic the pages of an actual book or magazine and flip back and forth with only a touch of the finger.

The border and the clarity of the pages will come from the original PDF and any adjustments and will make the content easy to read.

In order to successfully create worthwhile, professional digital content, the use of flip books via Yumpu is the best way to go.

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Make An Online Portfolio To Impress http://digitaltrendstoday.com/online-portfolio/ http://digitaltrendstoday.com/online-portfolio/#respond Mon, 04 Jul 2016 12:12:45 +0000 http://digitaltrendstoday.com/?p=494 When people will find it surprisingly easy to quickly build up a vast amount of reading material that you need to retain for a number of reasons, whether you want to return to it later or use them for reference. … Continued

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When people will find it surprisingly easy to quickly build up a vast amount of reading material that you need to retain for a number of reasons, whether you want to return to it later or use them for reference.

These can include a wide range of documents, such as periodicals, newspapers, books and study materials.

Having them all in one place can be a much more convenient way to deal with your reading material. In addition, turning them into flip books will make them much more of a pleasure to read.

By creating an online portfolio, you will be able to create uniform documents that will make you aware of what you can expect in reading the document, regardless of whether it is a book, magazine or newspaper. It is possible to convert all of them into flip books that can then be stored within your online portfolio.

Storing items within an online portfolio will help ensure that they do not get lost or damaged and you will be able to access them whenever you like without the need to carry any bulky, inconvenient periodicals with you.

Instead, your online portfolio can be carried around with you on your chosen portable device and will be ready whenever you require any items within it.

By creating an online portfolio of flip books, you will have a range of digital reading material that mimics the pages of a real book to create the ultimate reading experience.

Turning your books and magazines into an online portfolio of flip books is easy with the use of an account on Yumpu.

This is easy to do when using Yumpu.  You will be able an enviable portfolio by turning your books into flip books.

Start by going to our website http://en.yumpu.com/lp/flip-book/and setting up an account from which you will not only be able to create multiple flip books but you will also be able to store them in this location. This will enable you to return to them to make any amendments that you might need, or to create further flip books that can be added to your portfolio.

The process of setting up an account on the website is easy to follow and can be completed in only a few minutes. This will allow you repeatedly access the Yumpu website to be able to create new flip books and add to your portfolio so that you will have new material that can be enjoyed no matter where you are.

You will be able to choose your own password that you can use to access your personal account, which you can also log into via Facebook and Twitter.

Once you log on, you will find yourself at the page at which the Create A Magazine button, which needs to be clicked to Astarte the process of turning your PDF into a flip book.

You will only need to follow the necessary steps once to realise how easy it is, and it will make you wonder why you hadn’t tried doing it sooner. You will be able to complete the process again and again without any trouble.

The PDF version of your document can be uploaded before being turned into a flip book, so you will need to access the website from a device on which your PDFs are saved or in which you will be able to plug a storage device, such as a USB stick. By clicking Create A Magazine, you will be able to find the document in the file in which it is stored.

Once it is correctly uploaded, the document will be shown on the home page of youraccount, which will form a list as you add further documents. Each entry on the list will show the title of the document as well as the size, which will make it easier to configure your device and ensure that you have sufficient space for the flip books.

From your account, you will be able to select a category that is appropriate to the document so that it is easy to sort the portfolio according to the type. The documents can be amended as desired whenever you like as they will be stored in your account.

By using the Yumpu method of creating a flip book, you will be able to view the document and make adjustments to the PDF before it is turned into a flip book.

You will be able to view the document and check the position of any page breaks, which could interrupt the smooth flow of the text and images. If this is the case, the PDF document will need to be adapted first.

Once it is uploaded as you like, you will be able to view the flip book in the manner that it will be viewable on whichever portable device you use to read the documents. However, you can take the opportunity to make other adjustments to improve the readability of the

The flip books created through Yumpu can be obtained completely free of charge. However, there are different accounts available that will give you access to a wide range of other processes that will enable you to adapt the flip book so that it precisely meets your specifications. This will make it easier to read and to enjoy the flip book on whichever device on which you choose to read it.

The accounts vary but are available at various subscription costs, so you will be able to find one that meets your needs.

Even with the free version, you can create as many flip books as you like in order to create an online portfolio of which you can be proud.

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How To Create A Flipbook http://digitaltrendstoday.com/create-flipbook/ http://digitaltrendstoday.com/create-flipbook/#respond Wed, 22 Jun 2016 08:36:16 +0000 http://digitaltrendstoday.com/?p=484 Flipbooks are a great way to draw attention to your website, your business, and your products.  They are an aesthetically pleasing way of displaying exactly what you have to offer to an audience that might not have found you otherwise. … Continued

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Flipbooks are a great way to draw attention to your website, your business, and your products.  They are an aesthetically pleasing way of displaying exactly what you have to offer to an audience that might not have found you otherwise.

It’s important to note that flipbooks are the preferred search format through most of the most vital search engines, which means that they are optimised and will draw new people in. Not only that, you can embed your flipbook into your website, or share it via your social media accounts.

The visual aspect of flipbooks is important. When you consider that including a picture in your advert gives it a 94% chance of getting a click (source), you can see just how much of a difference it can make.

 

So how do you go about creating your very own flipbook?

 

There are many free websites available to you, to help you create a flipbook, and one of the easiest is Yumpu. Using that website, you can upload your very own flipbook in only a few very simple steps.

The first thing that you need to do is create your free account:

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Then – as you can see on the image above – Yumpu offers an extremely easy to use upload system. All you need to do is click on the ‘Start Upload’ button, find the relevant file on your computer, and Yumpu will do the rest for you.

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The result will be something beautiful, as you can clearly see from the examples used on the website:

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Once you have uploaded your magazine, you can then set about editing it in a way that ensures the end product is exactly what you want it to be. All you will need to do is click on the ‘Edit Magazine’ button to be taken to the right page.

The first thing that you will need to do is get all the relevant settings correct:

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This is the title, the description, and the tags that will make your flipbook more discoverable. Yumpu will draw some out of the text included in your magazine, but you can change these to suit your needs.

Further down the page, you will be given the option to add multimedia to your magazine. To play about with this, simply click on the ‘Add Page Element To Your Magazine’.

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This will take you to a brand new page:

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Where you will be given a range of options on the menu on the left hand side of the screen.

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Once you have selected the option that you wish to play around with, you need to highlight the area of your magazine which you wish to feature that element, and then you will be presented with a range of options down the right hand side of the screen.

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If you get stuck on anything whilst editing your flipbook, there is a dedicated expert support team which you can live chat with at any time. All you need to do is click on the speech bubble symbol with a question mark in it, in the right hand bottom corner of the screen.

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Once you have gotten everything exactly as you want it, click on the ‘Open Magazine’ option, found on the menu along the top of the screen, which will open a new tab for you.

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You can then click to read your magazine, to check that everything is exactly as you want it. As you will see, along the bottom of the screen, you can then go on to share, embed, or download your magazine, getting the readers that you need.

Once your magazine has been uploaded, if you need to go on to make any further changes or to delete your magazine, you can click on the ‘Document Manager’ option found along the top of the screen, which will give you all the further options that you need.

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Of course, as with anything the best way to learn about Yumpu is to explore and experiment yourself. Many, many businesses have found positive results from both the free and the paid account, so the best thing that you can do is to give it a try – who knows what results will come from it.

 

What can you include to make your flipbook stand out?

 

There are a number of features available to you, and if you use them all to your advantage, the end result of your flipbook will be absolutely amazing. These include:

 

  • Text – of course the first place to start is text – you will need to explain what your product and business is about. You can use different fonts, different sizes, and different styles to get attention. You can also include expandable captions so that readers can only see the information that interests them, making the experience much more personalised.
  • Images – you need some amazing images to attract readers, and to keep their interest. Just be sure that they are taken by a professional so that the right message about your business and products is being displayed.
  • Video – including some video clips is a great way to show readers a little more about what your do. According to Hubspot, a video has an 80% conversion rate – which is one of the highest around. Ignoring this could cause you to miss out on a massive portion of the market… and you don’t want them to end up turning to your competitors!
  • Audio – audio clips are also great for something a little different, and a bit more interactive. The more that your magazine grabs the attention of its readers, the more likely they will be to remember you – and when it comes to marketing, getting people to know your name is half of the battle!
  • Links – when reading an online flipbook, hyperlinks can be included to take the reader to the relevant website or online story right away as they’re reading. This means information can’t be forgotten later on. The average attention span when looking online is only four seconds long, so chances are people won’t bother to look for your products later on – even if it’s something that they really liked!
  • Search engine optimisation – we all know how important search engines are to the ‘discoverability’ of our website, and flipbooks are a preferred format for all the major searching tools. You just need to do some research to check that you’re using the right key SEO words to lead readers to your flipbook. The initial time and effort that this will take you will pay off in the long run.
  • Social media integration – not only can you embed your flipbook into your website, you can also add them to your Facebook page – reaching even more readers. This also gives you the opportunity to get instant feedback from your fans, and if it’s really positive you can take advantage of a paid boost to reach an even bigger audience. . According to Digital Trends, American’s check their various accounts 17 times a day, which is all time that they could be looking at your online flipbook!
  • Multi Level Zoom – readers can have the exact view they want with ease, which isn’t always possible with other forms of advertising. This personalised approach can be really useful to certain readers, and may draw people to you.
  • Mobile friendly – with the majority of online research being done using a mobile phone – 52.7% according to research done by Statistica – having a method that works well with this technology is a great way to reach more people. Once you have created your magazine, you will want to test it on a number of devices to check that it looks exactly as you want it to.
  • Easy download and print function – if one of your readers wants to keep your flipbook with them, there are a number of really simple ways to do this. You may wish to do this yourself first, to confirm that it still looks exactly as you want it to once it has been printed.
  • Language – readers can also choose what language they read the flipbook in, allowing you to target a worldwide audience. Allowing this feature to be activated means that your flipbook might draw in customers that you hadn’t even considered.
  • Google Analytics – you can find out just how many people are looking at your material, and from where, giving you a much better idea of who you should be marketing to. This market research can lead you to doing much more targeted advertising in the future, getting you more for your money.
  • Unlimited pages per magazine – leaving you with the freedom to do what you need to, not having to worry about restrictions. On top of this, you can also upload an unlimited number of flipbooks! Once you have discovered the joy of online magazines, you may never wish to stop.

The more that you use, the better experience reading your flipbook will be, so try everything and watch the results roll in.

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Make a Charming Fashion Magazine, Tell the Fashion Trend http://digitaltrendstoday.com/online-fashion-magazine/ http://digitaltrendstoday.com/online-fashion-magazine/#respond Sat, 18 Jun 2016 12:11:02 +0000 http://digitaltrendstoday.com/?p=492 Do you like to be the first to find out about new trends? Maybe you like to be at the forefront of fashion and try new trends. You may even be the first one that friends and family come to … Continued

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Do you like to be the first to find out about new trends? Maybe you like to be at the forefront of fashion and try new trends. You may even be the first one that friends and family come to for fashion advice.

If you have a real passion for fashion, you may feel like you need to be able to do something about it that extends beyond dressing yourself. If buying clothes, shoes and accessories is not enough to enable you to demonstrate your sense of style, you will need an additional outlet in order to be satisfied.

In this case, the creation of a fashion magazine can be just the thing that you need to be able to enjoy all things fashion.

Whether you have your own sense of style or you like to follow the trends that arise following fashion weekin major cities around the world, a magazine provides a way in which a range of different aspects of fashion can be displayed, discussed and debated.

You may already have a blog or vlog that enables you to write about and display fashion trends, but this can be expanded with the use of a magazine. This will make it easy for your followers to enjoy what you have to say about fashion and style.

Alternatively, if you are a student on a fashion design course, you may need to create a magazine to complete a project as part of an assignment. Or you may want to use a fashion magazine to show your journalistic skills.

In order to achieve a worthy magazine that outlines fashion as you desire, it will take nothing more than a few clicks of a mouse when using Yumpu.

When you use the expertise of Yumpu, you will find that it is not as difficult as you might think. Take the first step by visiting our website at … and you will see how easy it is to create a fashion magazine that you will then be able to publish on whichever platform that you choose completely free of charge.

The creativity that you use in fashion can be translated into the publishing world by allowing you to publish a magazine that matches your style.

After going to our homepage, you will find a Start Now button which will allow you to enter the website and begun the process of creating a magazine by setting up an account. This will involve nothing more than filling in some basic information, which will enable you to access the website again in the future whether you want to create another magazine or amend the one you already created.

After setting up an account, you will have immediate access to be able to take the steps necessary to create your magazine and turn it into a flip book that will be easy for your followers to read.

You will see the home screen of your own account, which is what you will see each time you log on. This is private to you and will not be able to be viewed by anyone else and you can log on directly through the website, through Facebook or through Twitter. From this screen, you can start the process of creating a magazine.

Click Create A Magazineto upload your PDF that will then be able to be converted into a fashion magazine in which you can provide as much information as you like.

No matter where on your device that PDF is stored – even if it is on an external storage device – you will be able to find it and transfer it in order to start the process of creating your magazine. Change the name of the document at this stage, if you like. Though this is not essential as the title of the magazine will be shown on the first page of the document itself, which will be taken from the PDF document. This screen will also show the size of the document, which will

The PDF that you upload will be shown in the list of your home screen, from which you will be able to make your required adjustments in order to form a suitable fashion magazine that your readers will enjoy.

The dropdown menu will enable you to select the theme of the magazine, which could be Creative, Fashion or Shopping & Lifestyle, for example.

Your magazine is essentially ready at this point and you would be able to distribute your fashion flip book straight away if wanted, but you can take further steps in order to customize the magazine and really make it your own.

Use the side arrow keys or click the pages to review the magazine in the form of a flip book and consider whether there are any changes that need to be made.

With the use of the edit tools available on Yumpu, you will have the ability to make adjustments if the page breaks in your PDF leaves the flip book magazine appearing to be misaligned. The pages need to be able to be compared to a paper magazine, so the text and images on each page of the flip book magazine need to be displayed so that they can easily be read.

Once you are satisfied with the layout, the Embed Wizard can then be used to make edits to create a flip book magazine that is easy and enjoyable to read. You can include a range of media, such as images or video, that can offer an enhanced experience for the reader of your fashion magazine.

Once you have included all the media that you require you will be able to save the flip bookand it will remain in your Yumpu account for whenever you need it.

Project your style with a stylish fashion magazine flip book.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Publishing Gone Digital: The Age of Digital Publishing http://digitaltrendstoday.com/digital-publishing/ http://digitaltrendstoday.com/digital-publishing/#respond Sun, 29 May 2016 12:15:27 +0000 http://digitaltrendstoday.com/?p=496 There is no denying that the world of publishing has changed with the introduction of the Internet. Many people have assumed that the publishing industry is slowly becoming a thing of the past and that it’s dying, but they couldn’t … Continued

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There is no denying that the world of publishing has changed with the introduction of the Internet. Many people have assumed that the publishing industry is slowly becoming a thing of the past and that it’s dying, but they couldn’t be more wrong. Just because it’s changing, doesn’t mean that it’s going anywhere. In fact, companies are now finding it easier to target their potential customers via the Internet – as long as they do it in the right way. They are getting much more success with their online content, and that in turn in causing their business to grow.

While paperback books and traditional magazine and newspaper sales might be diminishing, digital sales are booming, and now is the time to take advantage of that. And there are a number of ways in which you can do this – all you need to do is to work out which is the best way for your company. You may need to experiment with trial and error, but the time and effort that you put in will be worth it in the long run.

So what is available to you?

First of all, there are eBooks, which are selling increasingly well every single day, then there are online publishing tools, and of course there are flipbooks – which are becoming an ever popular method for marketing and information sharing alike. While the shift hadn’t fully gone totally digital, and there are a lot of people who still prefer to only read paper, this is a change that you must get involved with if you wish to help your business.

The main benefits of publishing digitally include:

  • Global Reach – using the Internet means that you can reach a much wider audience, targeting people that you hadn’t even considered could become your customers. It allows you to gain a worldwide customer base without even having to worry about overheads and extra costs, and it also allows you to target the right people too, ensuring that you are getting a lot more from your money (or time and effort, if it’s free).
  • Multi Platform – people access the Internet every single day from all kinds of platforms. According to Internet Live Stats, there are currently 3,424,971,237 Internet users worldwide, using their computers, their mobile phones and their tablets to look at websites – which means that there are ample opportunities to get your message across. People are never without the Internet these days, which means your content is accessible from anywhere – this is a huge shift from paper publishing which relied heavily on the right people being in the right place.
  • Costing – with Internet publishing, you don’t have to worry about the cost of paper and printing, which means that you can use your budget to ensure that your message is received by the right people instead. You can also be more creative with your content, making it much more exciting for your customers and potential clients – after all, you want to stand out in the crowd!
  • Multi Media – advertising now no longer needs to stick to just the one medium. Within one ad, you can include text, images, audio, and video – creating one of the most interactive experiences going. The quicker that you grab the attention of your audience, and the longer that you keep it for, the more likely you will be to get a sale from it – making money is the end goal of everything you do.
  • Social media – and of course, you cannot discuss the benefits of online publishing without including social media. People will not check your website every single day to see what you’re selling and what has changed, but they will be looking at their social media accounts. According to Digital Trends, American’s check their various accounts 17 times a day – that’s a lot of time that your message can be seen. So get yourself a Twitter account and a Facebook page, and even consider taking advantage of the paid targeting advertising options that they have on offer for you. It is a market that you would be mad to miss out on.

So, what are the pros and cons of the different types of online publishing, and how can you use them to your advantage?

eBooks

Nowadays, almost everyone has some form of eBook reader – whether that be a Kindle or a Nook, or even just the app on their PC. Although a lot of people still prefer to purchase a paperback or hardback, to have something to hold in their hand, the instantaneous option of making the payment and having the book right away is starting to win out.

Publishing an eBook might be something that fits in really well with your company – it may be a great way to market what you have to offer in a unique and exciting method. You can either use it to display how your services work in a ‘How To’ manual, or you can weave it into a plot somehow, using your imagination – the possibilities really are endless.

However, the downside of eBooks is that people have to click on them to buy them – they have to be really interested in what you’re saying to them. There is also no guarantee that they will read the entire thing, and that your message can be lost. Images, video and audio can be used in the eBook format, but it often isn’t because it can cause some issues on some devices.

Online Magazine

An informative newsletter or magazine can be created using flipbook technology – which allows for a very interactive experience. Not only can you include hyperlinks and multimedia, you can also make the pages expandable with captions and extra information.

These magazines are far cheaper to create than paper ones, and they have a much greater worldwide appeal – especially when you consider that they can be read in almost any language. They can also be used as informative only, or to heavily promote something that you’re trying to sell. The aesthetically pleasing look that these online magazines have is one of the best things about them – as is the view counter. You can get insights into exactly how many people have viewed your magazine, and how many clicks it has had – giving you a good idea into what works and what doesn’t. This can lead to much better marketing in the future too, which is exactly what you need. After all, there is no point in spending all your time publishing content that really isn’t working for your business.

The downside is that people will of course need to take the time to click on your magazine to read it – which means that it needs to be attention grabbing and attention keeping too. People don’t have a long concentration span whilst online, so you will really need to stand out in an overly saturated market. As long as you include content that is attention grabbing and very exciting, this shouldn’t be an issue for you.

Blog

A blog is a way for people to read what you have to say for free, and is becoming an increasingly popular way for people to attempt to draw in new clients. These blogs can boost your search engine rank and can give you instant feedback from your customers, but it can also be very time consuming and take a lot of effort. Because you will need to consistently come up with new and exciting information for your customers, you may need to employ someone new, or a contractor, just to keep on top of this for you. After all, if you aren’t blogging something that people will want to read – they just won’t read it.

So as you can see, the world is moving into a digital age more and more every single day, so even if it is something that you have managed to avoid so far, it might be time to bite the bullet and to just get on with it. After all, every single one of the future predictions when it comes to the publishing industry, suggest that it will head further into that direction.

But don’t see that as a bad thing.

After all, researchers at The Guardian believe that not only does this give smaller companies a chance to fight and stand out against the bigger ones – which has been a struggle for many, many years – but also that all content and advertising will become increasingly personalised, meaning that you will no longer waste any money splashing out on an ad for everyone to see – it will only be seen by those who care, and who actually might have an interest in what you have to say. Once you have created your eBook or online magazine, you want that time and effort to be rewarded, and you want it to be seen by people who will go on to become your customers, and that is what this new targeted content will do.

 

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How to Make a Brochure Online http://digitaltrendstoday.com/brochure-online/ http://digitaltrendstoday.com/brochure-online/#respond Mon, 16 May 2016 12:07:42 +0000 http://digitaltrendstoday.com/?p=490 Having paper brochures has become a pretty old-fashioned way of getting exposure for your business or project. But a brochure’s photos, graphics and concise copy is still a sure-fire method for providing valuable information to potential customers. So today’s entrepreneurs … Continued

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Having paper brochures has become a pretty old-fashioned way of getting exposure for your business or project. But a brochure’s photos, graphics and concise copy is still a sure-fire method for providing valuable information to potential customers. So today’s entrepreneurs are giving the brochure an update by bringing them online.

 

So what’s the best way to make a brochure online? You actually have a few options, each with their own pros and cons.

 

Build a Website

This is typically the first thing that comes to mind when you start thinking about doing an online brochure. Though a website can be an indispensable tool for promoting business and attracting customers, it’s not really a “brochure”. It’s much larger and more complex. Even so, it can be a decent choice.

 

Registering your own domain and creating a website from scratch is a little beyond the scope of this article, so we’ll focus on the simpler options. Sites like Wix or Weebly let you build a website for free, and with little technical know-how. Use their templates to paste together a pretty slick site in a few minutes. The popular blogging platform WordPress also has a site where you can create your own template-based page for free (visit WordPress.com rather than WordPress.org for that).

 

This is a good choice if you are planning on presenting many pages of information that link together by topic or keyword, rather than a true brochure that simply reads page-by-page in order. It’s more work to maintain, and it can be tough to keep a website current enough to display properly on all mobile devices though.

 

Write an E-book

For a more “take-away” option, putting together a small ebook is another way to go. Compared to making a website, an ebook-style brochure is far simpler. You can create your book in a standard word processor, adding graphics as you go. Convert to PDF, and you have an ebook document that people can download and view at their leisure. If you are using a document program that doesn’t have a built-in PDF converter, there are sites online that can do that task for you at no cost (for example, try freepdfconvert.com).

 

There are other formats for e-books, like .mobi or .epub, which would complicate things though it’s not impossible to convert your files to other document types. It would mean you need to create multiple e-books and offer your readers the opportunity to download whichever one would suit their readers. A standard PDF is a more universal way to go though.

 

Biggest downfall here is that you need people to download it for reading. It’s not always easy to grab someone’s attention strongly enough to have them take that needed first step. Having a brochure that’s open and ready to read right in front of them can be more compelling.

 

Scan a Brochure

I’m only mentioning this one because it can sometimes be the “obvious” choice for people who already have a nice graphic paper brochure designed and printed. You can just scan your existing paper brochure and put it online as a single static graphic. It’s definitely a do-able option but a poor one, to be honest. People who access documents online are expecting more interactivity and more updated formats. If you’re leaning this way because the other two above suggestions are too complicated, the next method may be perfect for you.

 

Create a Flipbook

A flipbook is the option closest to a true brochure. It’s highly graphic and extremely simple to navigate. The flip-a-page format is perfect for a quick read without any worry about linking pages together or having your readers download the document. More and more online documents are being presented this way, mainly because it works so well.

 

A properly designed flipbook is responsive to the device, meaning that it will display correctly and be readable no matter how someone accesses it. Computers, phones or tablets running on any platform (Apple, Android, etc.) are all the same. That will open up a big audience for you and your online brochure, and it keeps your life simple since you only have to create one flipbook for everyone.

 

A service like Yumpu.com can be a great tool to build as many flipbook brochures as you want, all for free. Once you’ve signed up, you just have to upload your existing PDF file and the tool does the work. The final product displays like a large graphic but you can flip from one page to the next, just like you were reading a book or a paper flyer.

 

Even better, you can use Yumpu to create a more elaborate multi-media experience to make your flipbook a lot more engaging than a flat PDF. Youtube videos or Soundcloud audio files can be easily embedded into your online brochure for a more elaborate presentation. Yumpu has an easy point-and-click toolbox for these additions so you don’t need to be a graphic designer to put it all together. For larger brochure projects, you can also click to add links leading people to a website or to various other pages within the document.

 

This approach to making an online brochure also means you can embed your finished product into any website or Facebook post by using the embed wizard. You copy a snippet of code from the Yumpu dashboard, and paste it wherever you want the brochure to be placed.

 

No matter what product, service, business or project you’re trying to promote, a good online brochure can be invaluable. Regardless of what specific choice you go with, use large clear photos and snappy copy to make your brochure as engaging as possible.

 

 

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