Montclair Library Foundation analyzes its annual appeal

Lisa Marie Segarra
The Montclair Times
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As the Montclair Public Library Foundation marks the end of its annual appeal, the group is already looking on how to increase donations next year.

Foundation Chair Alison Bauer noted that the annual appeal has raised $186,000.

Accord to Bauer, she, along with other Foundation members, analyzed the results of this year's annual appeal by looking at who donated and how.

This year, online donations saw a signification increase. According to Bauer, donations made online made 35 percent of all donations while last year's online donations made up 25 percent of all donations. However, the Foundation intends to continue utilizing mail-in donations and appeals.

The Foundation's plans for next year's fundraising efforts include "cultivating a relationship with donors" and targeting previous donors who have not given in recent years.

Bauer noted that lapsed donors, if they were to give the same amount they previously gave, account for a potential total of $51,000. She said that this year's annual appeal started send out "thank you" notices to donors to establish a relationship with supporters.

"If we were able to capture those donors, we would have exceeded our goal," Bauer said.

The money will be used support Sunday hours at the Montclair Public Library's Main Branch, Saturday hours at the Bellevue Avenue Library, the children's summer reading program, and the Adult School of Montclair.

BUILDING FRIENDSHIPS

The Montclair Library Friends, which formally launched in September, has seen a steady growth in membership. Ed Robin, one of the co-founders of the Friends, said that the group now has 212 members.

Robin noted that nearly 80 of those members are recent additions that signed up through the Adult School of Montclair.

The Adult School is now including membership to the Friends in its registration fee.

ADDITIONS TO THE ADULT SCHOOL

The Adult School has experienced growth since becoming part of the MPL, according to Adult School Department Supervisor Suzy Kass, who noted that the program has added semesters and classes.

"Instead of two semesters, we now offer six semesters. We moved from offering two semesters two nights a week. We now offer six semesters four days and four nights a week," said Kass. "We ran our first winter semester last year. We're now in the middle of our second winter semesters, and it's been one of our best ones."

Email: segarra@northjersey.com

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