Los Angeles Times Festival of Books -- There's An App For That!

LOS ANGELES — The Times has launched its first mobile interactive guide to help attendees explore this weekend's Festival of Books. Now available for free download for iPhone, iPod Touch and Android users, it includes the following features:

  • Customizable schedule of events
  • Detailed "search" by activity, author, book title or genre and descriptions of all panels, participants, performers and exhibitors
  • Maps of the Festival grounds, including information about dining options, parking and public transportation
  • Integration with users' Facebook and Twitter accounts for posting photos, status updates and tweets
  • Easy access to up-to-the-minute news from the Festival's Facebook and Twitter feeds as well as USC traffic updates

All attractions, including the Festival's eight outdoor stages, hundreds of panels, exhibitors, book sellers and live entertainment, will be comfortably located around the USC campus' central Trousdale Parkway. Other conveniences added this year include additional information booths, sit-down dining and more concession stands, a shaded rest area, an increased number of parking spaces and valet parking option for panel pass purchasers. Triangular shuttle service between Union Station, Los Angeles Convention Center and USC will also supplement existing public transportation.

The Los Angeles Times Festival of Books is presented in association with USC, presenting sponsor Target, major sponsors Buick and GMC and official ticketing provider Eventbrite.

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About the Los Angeles Times Festival of Books

The Los Angeles Times Festival of Books was created in1996 to promote literacy, celebrate the written word, and bringtogether those who create books with the people who love to readthem. Between 130,000 and 140,000 people attend the eventannually.

General event information is available online at latimesfestivalofbooks.com or by calling 1-800-LATIMES, ext. 7BOOK. Detailed speaker and event information will beprovided in the official festival program, to be published in theLos Angeles Times in April 2011.

About the Los Angeles Times

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.9 million and 2.9 million on Sunday, more than 8 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.5 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 128 years.

The Los Angeles Times Media Group (LATMG) businesses and affiliates also include The Envelope, Times Community Newspapers, Brand X, LA, Los Angeles Times Magazine, and Hoy Los Angeles which, combined with the flagship Los Angeles Times, reach approximately 5.2 million or 38% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus.

About the University of Southern California

Established in 1880, the University of Southern California is one of the world's leading private research universities. The university is the largest private employer in Los Angeles -- with more than 21,000 employees, and an annual economic impact of nearly $5 billion. USC enrolls 35,000 students at the undergraduate, graduate, and doctoral levels, and hosts more international students than any other U.S. university. With a strong tradition of integrating liberal and professional education, USC fosters a vibrant culture of public service and encourages students to cross academic as well as geographic boundaries in their pursuit of knowledge. There are nearly 300,000 living alumni in the Trojan Family. While nearly three-quarters of them live in California, USC alumni can be found in positions of leadership all over the world.

Contacts:

Jessica Erskine | Rogers & Cowan | 310.854.8129 | jerskine@rogersandcowan.com

John Conroy | Los Angeles Times | 213.237.4791 | john.conroy@latimes.com

Nicole Malec | USC | 213.740.7896 |nmalec@usc.edu

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