China Toy Fair


Scholastic Launches Promotions for Infinity Ring

Scholastic will launch Infinity Ring, a new multi-platform time travel adventure series for children ages 8-12, on August 28 in the U.S., Canada, United Kingdom, Australia, and New Zealand with Book 1: A Mutiny in Time by author James Dashner. Infinity Ring combines books, an interactive “Hystorian’s Guide” map, and an online game experience where readers travel back in time to “fix” history.

Now through August 27, Scholastic has unlocked a special advance sneak peak of the action-packed 3-D Infinity Ring online game. Kids who play and register online will earn a special “Pioneer Medal,” a digital reward for being an early adopter of the online game. The full game site experience launches August 28. To preview the online game introduction video, click here.

The global promotional campaign kicks off in the U.S. with comprehensive television, online, and print advertising throughout the fall season, as well as a national “Infinity Ring Rewrite History” classroom writing contest sponsored by Scholastic Book Clubs. The winning classroom will get a visit from Infinity Ring author and series architect James Dashner. The campaign also includes a national multi-city publicity tour featuring James Dashner who will make appearances in schools, bookstores, and libraries throughout the U.S.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
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