Colorado initiates special campaign

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Colorado Public Radio is creating a “Drive to Thrive: Campaign of Confidence” to generate revenue to meet its revised membership budget of $1.6 million for the fiscal year, reports Denver’s Westward blog. Sue Coughlin, station v.p., details the plans in a letter to staffers: “Activities will include customized mail and telemarketing appeals, campaign-related promos, a $100,000 member challenge, targeted major donor solicitations, a timely web presence and a few additional days of on-air fund raising. The Campaign of Confidence will begin in earnest on April 1st and continue through June 30th with a final countdown during our June Drive. Leading up to the June Drive, we will have two short mini campaigns — one day of fund-raising on April 22nd and a two day effort May 13th & 14th.”
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