All the World’s a Page

I was recently one of a panel of speakers at a publishing event at Anglia Ruskin University on the topic “All the World’s a Page; Spreading the Word in the Digital Media Age”.

The audience was made up of those taking relevant university courses as well as publishers, authors and practitioners in all the other skills involved in the publishing process. All came together to try and make sense of what is happening to publishing in the current climate and speculate on the ‘where next?’ question.

I tried to concentrate on what we at Thorogood Publishing are actually doing and I endeavoured to keep some focus on how we are going to ensure that publishing can be self-sustaining, when finding the right format is actually, these days, easier than hitting the right profit-making formula.

Thorogood has the following product formats in its portfolio: – printed books – pdf downloads – e-books – specialist reports available in print and in a digital ‘library’ – distance learning in print and online – audio product in mp3 – brochures in printed and downloadable form

The incredible diversity of information now available via the internet is incredible. But making sensible shape of it all is still vital. The service that search engines provide is in making selections that help searchers make sense of the mass of material available.

This is also what publishers do best, whether in newspapers, magazines, reports, books, journals, etc and whether in print or digital formats. It is what we at Thorogood try to achieve in our general publishing and in our business and professional publishing: to make sense of a topic; to distil complex issues down to the essentials and to provide practical, useful guidance to help the user’s everyday business and personal life.

The information free-for-all hailed by many as the best part of the internet will not remove the need for having publishing excellence at manipulating content for the benefit of its customers. The trick will be trying to make a self-sustaining profit whilst doing so.

Posted on 23rd February 2012 by Neil Thomas • Permalink

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