Promoting your Book – Book Tours and Book Trailers

As you will read on the Book Promotion page, and the ideas and tips page, there are many ways of promoting your book. There are still more ways to promote – Book Trailers and Online Book Tours. I will add information for each but I strongly recommend that you consider them closely as both will give your book excellent exposure.

To allow you to have total freedom to work with either the video maker for the book trailer, or the organiser of the online book tour, I am listing a number of options for both.

Book Trailers

Having used a number of different avenues, I have found Accent Video to create excellent videos. Their fees are reasonable and product excellent. There are other book trailer makers we can direct you to if you find the above is not suited to you.

Online Book Tours

There are quite a number of online book tour organisers so I will list the top of the pick. Click on site title to go to website.

Pump up Your Books

Both above sites are recommended by authors who have used their services. Pump up your Books also take Children’s books to promote on tour.

YA Bound Book Tours

As this site is so busy you have to submit your book at least a month in advance.
What does YA Bound Book Tours offer that’s so popular?
•    Things get started with a 15-stop Tour for $50 that goes over 5 to 6 days.
•    Prices continue from there, typically going up around $20, all the way up to the 50-stop Tour that’s $200.
They all run 1 to 2 weeks and give you plenty of extras such as social media shout-outs, emails to the 800+ host site email lists, and some Rafflecopter stuff.
What’s good is that they do Cover Reveals for free. Let me repeat that – Cover Reveals are FREE! Now, the cover can’t already be up on Amazon or another retailer and there’s no guarantee it’ll be chosen. It’s a great opportunity, though, and you should think about this each time you have a new cover. A good reason to get your cover done as early as possible.
You will also find lots of extras for around $30:
•    Trailer Reveals
•    Book Blitzes
•    and Review Queries
That last one, Review Queries, is for people struggling to get reviews. The site will get your book to bloggers that will read and review it.

Xpresso Book Tours

Another of the premier blog tour sites for your eBook or print book.
This one has a reach of over 1,200 blogger. That means you could be seen by tens of thousands, maybe even hundreds of thousands! What’s more, the site has over 2,800 followers on Goodreads, a reader and author Mecca!
The site has done more than 100 successful tours, and there’s an average of 30,000 page views on the blogs each month.

So how much does all this cost?
•    A basic tour is $100 with 15 stops and they go up to $400 for 40 stops.
•    There are other options, such as cover reveals for $40, which will give you additional exposure.
The site primarily caters to romance and young adult readers, so if that’s you I’d stop in fast and see how they can help your book.


Enchanted Book Promotions

A wonderful site that will give you a huge page of previous blog tours to look through. The links here will take you to blog posts on those books, many dating back years. It’s a great way to see what you’d like your blog tour post to look like.
The site has an enchanted castle theme going on and packages are named accordingly.
•    It starts with the Frog Tour for $29 that will give you 4 to 7 tour stops – the perfect way to get your feet wet.
•    The Crown Tour and the Castle Tour both give you more exposure, and you can move up to Deluxe and Party packages for month-long tours or longer.
•    The Empress Package costs $249 and gives you a two-month tour with 30 or more stops.
Many of these packages will require you to have 2 to 3 excerpts of your book ready, and maybe more if you have a bigger tour. You’ll also need to have the same number of blurbs or descriptions of your book.
Remember, you’re probably the best at telling people what your book’s about, and this is your chance to make it shine. And it gives you great practice for that perfect book blurb to help your book along.

To list all of them would take too long for you to read through, so I have listed more Book Tours sites for you to browse at your leisure.

Bewitching Book Tours

Sage’s Blog Tours

Rockstar Book Tours

The above  information will get you started on promoting your book. I highly recommend doing an online book tour and book trailer. Please be aware that some of the tours are genre specific, therefore read through their information carefully.

If you require any assistance to choose which tour will suit you, please do talk to us and we will help you in every way we can.

Your success makes our Aurora House team very happy!
https://aurorahouse.com.au/promoting-your-book-book-tours-and-book-trailers/
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