Reset password:

Strategic insights
RESET: The Future of Books in 2015

The future of books is about creating stories that ignite people's brains. Books that inspire and books that connect. You have to figure out what story you want to tell, and then use the best tools and media possible...or as few as possible.

27
PAGES

FREE FOR SUBSCRIBERS

Written by on April 27, 2012

In this last part of my 'Reset' series, we are going to look at the future of books. What should you do if you have to start from scratch in 2015? What will books be like? What is the market like?

First of all, books are not going to change that much in the next 3 years. The book format hasn't really changed since the 5th century when we moved from scrolls to the 'modern codex'. When it comes to change, books just don't change.

We saw the same when books became digital. Nothing really changed. The book format was still just rectangle with text and perhaps a few images, and you swipe the screen to flip from one page to the next.

The ePub format (and its variations) practically limits books to just the same 1500-year-old format. Apple iBooks even looks like a book. And books are still sold based on a cover. It's passive, one-way interaction. You cannot update it, you cannot connect with it, you download it in a package, and it's linear in the way it tells the story. In every way, the ebook today is not new - it's just digital.

Until now.

All that is now changing in a dramatic way. While the change in how we define a book is happening today, and more so in 2015, don't expect this 1500-year-old format to change that quickly. It would probably take one or two generations for the old book formats to be replaced with what is to come.

By 2015, the old book format will still dominate the market, although most books will be sold as an ebook.

The new future format of books will just be a niche. But as with every niche, if you do it well you can make a lot more money.

What will this new format be like? How will books change?

Subscribe to read the rest of this 27 page report...

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

...or subscribe today

$9/month

$99/year

As a PLUS member, you can share anything on baekdal.com, with anyone, everywhere. When you share a plus article with a friend, they can read the full article for free. They will even get notified that you are the one who shared it - with a link to your Twitter profile. Just in case they want to follow you, now that you are being such a nice person!

Share on

Thomas Baekdal

Thomas Baekdal

Founder of Baekdal, author, writer, strategic consultant, and new media advocate.

Follow    

Check out my book: THE SHIFT - from print to digital and beyond? Free for Baekdal Plus subscribers, $8.79 on Amazon.

There is always more...

The Many Business Models of News »

ONLY FOR
SUBSCRIBERS

21
PAGES
http://www.baekdal.com/insights/reset-the-future-of-books-in-2015/
www.baekdal.com
crawl=CC-MAIN-2015-06
81566
application/http; msgtype=response
sha1:SRJ57J374324LEO65ZTRSTSWIDPTE26K
<urn:uuid:27753594-9027-4018-9690-8ecb8d489fe0>
2015-01-30T00:20:47Z
184.106.250.195
sha1:WBYD2PBIDVZDO7HUZQJLB4EHGUV3GM4J
<urn:uuid:ccd5bd19-9854-4ac9-a06a-773d027ea3b2>
http://www.baekdal.com/insights/reset-the-future-of-books-in-2015/
response
<urn:uuid:cf907246-985b-472b-8d63-e16e6deecf5b>
robots: classic
hostname: ip-10-180-212-252.ec2.internal
software: Nutch 1.6 (CC)/CC WarcExport 1.0
isPartOf: CC-MAIN-2015-06
operator: CommonCrawl Admin
description: Wide crawl of the web with URLs provided by Blekko for January 2015
publisher: CommonCrawl
format: WARC File Format 1.0
conformsTo: http://bibnum.bnf.fr/WARC/WARC_ISO_28500_version1_latestdraft.pdf