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Calvelo, E. G. C. and Danao, A. M. P. (2017) A Study on the Credibility Assessment Process of Digital Natives and Digital Immigrants. Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

The thesis studies the digital natives' and digital immigrants' credibility assessment of online news. Specifically, it examines how heuristics, constructs and interaction cues influence the credibility assessment of Filipino online news readers, aged 18 and above, in Metro Manila.

Using Hilligoss & Rieh's Unifying Framework of Credibility Assessment, a self-administered survey of 400 respondents, selected through multi-stage sampling, was done to determine the credibility evaluation process of the two age groups. Results revealed that the digital natives and digital immigrants placed a high level of importance on heuristics, constructs and interaction cues in online news.

However, there was little difference between the two age groups in terms of their reported perceived importance of credibility indicators and news-seeking behavior. The same was found across frequency of visits to online news websites, readership of online news types and user goals and intentions; while there were several differences between the two age groups in terms of the constructs they perceived as important, there was no difference in terms of their perceived importance of heuristics and interaction cues.

View Thesis

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