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Welcome to the Ipsos MediaCT Light Bites Blog

Ipsos MediaCT Light Bites 

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Twitter Goes Mobile on its Birthday Gavin Sugden, Research Director 21 March 2012 The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago. Twitter Goes Mobile on its Birthday
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Going public on the private screen Gavin Sugden, Research Director 16 March 2012 The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. How are the two connected? Going public on the private screen
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Social media and mobile – buzzwords of the year (again) John Carroll, Senior Director 21 February 2012 The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)
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Are targeted TV ads smart? John Carroll, Senior Director 14 February 2012 Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?
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Latest official radio listening figures released Andy Haylett, Survey Director 2 February 2012 Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3. Latest official radio listening figures released
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It All Comes Together in London Andy Haylett, Survey Director 27 October 2011 RAJAR Q3 data: the gap is closing between the top three radio stations in London, explains Andy Haylett. It All Comes Together in London
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The issues facing media research John Carroll, Senior Director 10 October 2011 John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change. The issues facing media research
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Three in four British adults are online John Carroll, Senior Director 2 March 2011 Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months. Three in four British adults are online
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Latest RAJAR radio audience listening results released Andy Haylett, Survey Director 28 October 2010 The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week. Latest RAJAR radio audience listening results released
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MediaCT Light Bites: Has online research killed quality? John Carroll, Senior Director 20 October 2010 In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results. MediaCT Light Bites: Has online research killed quality?
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About this blog

Ipsos MediaCT "helps clients make connections in the digital age". We do this through an in-depth understanding of how consumers access media content inside and outside of the home. In addition to our monthly Bite-Sized Thought Piece publications, Light Bites provides our reactions to the latest media research industry developments.

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