Partnership and Collaboration, Sarah Fahmy
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A presentation from the JISC Programme Meeting for its Content Programme for 2011 http://www.jisc.ac.uk/whatwedo/programmes/digitisation/econtent11.aspx

A presentation from the JISC Programme Meeting for its Content Programme for 2011 http://www.jisc.ac.uk/whatwedo/programmes/digitisation/econtent11.aspx

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  • Budget cuts- means that collaboration was vitalPotentially we’re seeing the model of ‘collaborate to compete’ i.e. By working together in small clusters regionally- more able to increase value proposition of individual institutionKeynsian- ‘invest to save’Be clear about what you want- strategy, engagement (internally and externally), strategy and potentially change management, maximising kudos/ uniqueness
  • Collaboration as a mean to create Agora for public content: open "place of assembly"Change of Mind set amongst policy makers- started by last government but being continued by the coalition: Free government data- data.gov.ukDigital inclusion- race online 2012- branded under ‘Big society’ these daysVery excitingly though- digital world through TV: YouView. YouView is a coalition including the five main TV channels and Internet service providers to create a standard platform for TV delivered through your broadband pipes so that free-to-air internet-connected TV service to UK homes next year through set-top boxesSally Potter (celebrated UK film-maker) archive ‘opened up’ for for innovative teaching and learning: video browsing to see video frame by frame and link to production notes. But also to link with work in progress."The SP-ARK vision of social learning gives us a glimmer of the future today. Instead of locking archive materials away and restricting availability, it promises ready access to anybody anywhere with a computer and the internet.” Dr. Chris Berry, Professor of Film and Television Studies, Goldsmiths CollegeOther examples: DV8DGrowing Knowledge exhibition
  • However, in order for partnerships to work there need to be mutual benefit- PPP model- needs to be fair and ethical on both sides - Membership model- value is commersurate non-financial rewardsRewards, not always financial- but of high strategic priority or tapping a gap in the market.Ideal if goals trying to achieve are essential at a strategy level to both orgs, if the orgs involved are the only players that can make work and equally matched in terms of resource and committment.Always a ‘first amongst equals’- what does each bring to the party NB- doesn’t have to be digital, physical engagement can be just as important Questions to ask yourself: Is there a user need?policy on ‘open’ (more usage) or commercial?? IPRRevenue vs profitInternational dimensionIf you’ve asked these questions, has your partner?
  • Be bold, be positive and creative- nothing kills a project like stagnation

Transcript

  • 1. The Strategic Content Alliance
    Partnership and Collaboration- Spring e-content programme meeting
  • 2. www.jisc.ac.uk/contentalliance
    | Slide 2
    28 March 2011
    The Strategic Content Alliance
    Partnerships and Collaboration
    Sarah Fahmy
    Manager, Strategic Content Alliance
  • 3. Collaboration- when it works
    www.jisc.ac.uk/contentalliance
    | Slide 3
    28 March 2011
    Courtesy of: http://www.britishclassiccomedy.co.uk/wp-content/uploads/2010/05/morecambe_and_wise.jpg
    http://www.youtube.com/watch?v=mXv8WW3Wjvw
  • 4. Collaboration- when it goes wrong
    www.jisc.ac.uk/contentalliance
    | Slide 4
    28 March 2011
    Courtesy of: Michael Cooke
    http://www.flickr.com/photos/mjraprock/4361135337/, CC BY NC SA
  • 5. Digital Content - a new paradigm...partnerships
    www.jisc.ac.uk/contentalliance
    | Slide 5
    28 March 2011
  • 6. An ‘Agora’ for public content
    Project canvas- YouView Race Online 2012: UK to become first nation where everyone can use the web
    www.jisc.ac.uk/contentalliance
    | Slide 6
    28 March 2011
  • 7. New policy and practice drivers...
    www.jisc.ac.uk/contentalliance
    | Slide 7
    28 March 2011
    The power of “linked data” as illustrated by the revamped BBC News website provides:
    • Links to outside news digital content
    • 8. Ability to share “linked digital content” via the social web
    • 9. Ability to “partition” and “repackage” for premium partners
  • Collaboration ...pros, cons and practical help
    www.jisc.ac.uk/contentalliance
    | Slide 8
    28 March 2011
  • 10. Effective Collaboration... Tools and Training Freely Available
    www.jisc.ac.uk/contentalliance
    | Slide 9
    28 March 2011
  • 11. www.jisc.ac.uk/contentalliance
    | Slide 10
    28 March 2011
    Advocacy, Adaptation and Adoption…
    Policy makers…dialogue and influence Practitioners…retooling and re-skilling
  • 12. A partnership of equals
    www.jisc.ac.uk/contentalliance
    | Slide 11
    28 March 2011
    Two households, both alike in dignity,
    In fair Verona, where we lay our scene
    Courtesy of Bosstweed
    http://www.flickr.com/photos/bosstweed/225292960/
  • 13. Some do’s and don’ts
    Do
    Scope mutual benefit from the outset and keep checking
    Be clear about your value/ offer and your partners
    Understand your true costs e.g. time, resource etc
    Have clear impact metrics and KPIs from the outset
    Consider always from the partners’ perspective
    Be realistic
    Maintain equilibrium
    www.jisc.ac.uk/contentalliance
    | Slide 12
    28 March 2011
    Don’t
    • Fudge roles and responsibilities
    • 14. Be transparent
    • 15. Loose sight of your organisations’ strategy for the sake of the project
    • 16. Allow risk to only be apportioned to one partner
    • 17. Over promise
    • 18. Over reach
    • 19. Forget about communication
    Courtesy of : teachingsaggitarean
    http://www.flickr.com/search/?l=cc&mt=all&adv=1&w=all&q=postive&m=text
  • 20. Where you can find more information
    http://www.jisc.ac.uk/contentalliance
    http://sca.jiscinvolve.org/
  • 21. JISC Project Management workshop
    Date for your diary!
    3rd May, JISC London offices
    Aimed at new projects who do not have a great deal of experience in terms of project management or may be unused to JISC funding and the way the JISC works
    Practical advice and guidance
    www.jisc.ac.uk/contentalliance
    | Slide 14
    28 March 2011
  • 22. www.jisc.ac.uk/contentalliance
    | Slide 15
    28 March 2011
    Thank you for listening and questions....
    s.fahmy@jisc.ac.uk
    ‘We can all benefit from this rich compilation and I look forward to continuing collaboration on practical and policy matters of national and international importance.’
    Dame Lynne Brindley, Chief Executive, British Library
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