Creating a Library Marketing Plan

 Registration is closed for this event
A solid marketing plan helps libraries communicate their value and reach their target audience effectively and efficiently. Leveraging a SWOT analysis and selecting appropriate marketing channels, attendees will define their target audience, understand audience needs and preferences, and develop a messaging strategy that resonates with them. Create a winning marketing plan for any library size and type.
 

Learning Objectives:

  • Understanding and applying the concepts of marketing
  • Developing and implementing a marketing plan
  • Assessing the effectiveness of a marketing plan

Session Duration:
This course consists of two 2-hour sessions.

Instructor:  Jodie Borgerding - borgerding@amigos.org

Contact Hours: 4

August 29 - 31, 2023

2:00 pm - 4:00 pm CDT

Online Classroom
United States

Phone: 800-843-8482
Email:

Amigos Member Individual Registration $180.00
Non-member Individual Registration $360.00
https://www.amigos.org/civicrm/event/info?reset=1&id=1945
www.amigos.org
CC-MAIN-2023-40
26969
application/http; msgtype=response
sha1:XCT3OIOWWNVM3ZMLR6Q7Z27TESSI2YHP
<urn:uuid:a3951cf9-961a-4a98-a5a7-b13e982beabe>
2023-09-30T09:08:01Z
192.53.165.34
text/html
sha1:JVGIMT7MH3WGQVO25LHKVSPY5UHIQLSQ
<urn:uuid:8a1811d5-2c11-4ded-8e0c-0984d55b7d6a>
https://www.amigos.org/civicrm/event/info?reset=1&id=1945
response
<urn:uuid:ee5f377a-1b85-4ec2-98f5-1192e11409e7>
isPartOf: CC-MAIN-2023-40
publisher: Common Crawl
description: Wide crawl of the web for September/October 2023
operator: Common Crawl Admin (info@commoncrawl.org)
hostname: ip-10-67-67-48
software: Apache Nutch 1.19 (modified, https://github.com/commoncrawl/nutch/)
robots: checked via crawler-commons 1.5-SNAPSHOT (https://github.com/crawler-commons/crawler-commons)
format: WARC File Format 1.1
conformsTo: https://iipc.github.io/warc-specifications/specifications/warc-format/warc-1.1/