9780534522810

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Search Results: displaying 1 - 1 of 1   --> 9780534522810 ( ISBN )  

 
 

Persuasion: Reception and Responsibility, 8th Edition
Author(s): Charles U. Larson
ISBN-13: 9780534522810 ISBN: 0534522815

Format: Paperback   Pages: 415 Edition: 8   
Pub. Date: 1998-06-01 Publisher: Wadsworth Publishing
List Price: $64.95

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Book Description

Persuasion: Reception and Responsibility, 8th Edition

Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on language and focus on critical thinking are combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Woven throughout this framework, Larson provides ample and understandable coverage of persuasion theory, research, and ethics consistently and repeatedly tied back to the theme of the book--the development of critical consumers of all forms of persuasion.

 

 
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