Blog – Firebrand Technologies http://firebrandtech.com Where Publishers, Content, and Readers Meet Thu, 22 Feb 2018 15:28:21 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 http://firebrandtech.com/wp-content/uploads/2016/03/cropped-burnie_large-square-32x32.png Blog – Firebrand Technologies http://firebrandtech.com 32 32 Get a FREE BookExpo-Exclusive Metadata Health Assessment! http://firebrandtech.com/blog/get-free-bookexpo-exclusive-metadata-health-assessment/ http://firebrandtech.com/blog/get-free-bookexpo-exclusive-metadata-health-assessment/#respond Wed, 19 Apr 2017 11:00:02 +0000 http://firebrandtech.com/?p=1256 Let the power of our sophisticated toolset go to work for you Firebrand has been helping publishers manage their metadata for 30 years. At BookExpo this year, we want to help you highlight and correct issues in your metadata. So, we are offering a FREE, no obligation Metadata Health Assessment. You provide us with ten titles and …

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Let the power of our sophisticated toolset go to work for you
Firebrand has been helping publishers manage their metadata for 30 years. At BookExpo this year, we want to help you highlight and correct issues in your metadata.
So, we are offering a FREE, no obligation Metadata Health Assessment. You provide us with ten titles and we will run a comprehensive health check on each of them, including:

1. Actionable Market Intelligence:  Do you know if each of your titles is being presented accurately on retail sites?
 You will receive an Eloquence on Alert report for your submitted titles, showing trends and notable information from major retailers gathered during the Health Assessment period! This report gains more power the more time your books are being tracked, so don’t wait to sign up!
2. Minimum Required Metadata: Do you meet industry minimums, or are your trading partners missing the basic information they need?
 We will provide you with an Eloquence on Demand overview highlighting deficiencies or errors in your data.
3. Discoverability Factor: How good is your metadata? Does it meet industry best practices? Do you have enough of it?
 We will assess the quality of your data, including long-form bibliographic metadata (author bio, description, excerpt, etc.), looking for missing information and for potential formatting or content issues.
4. Evergreen Metadata: How often is your metadata being updated? Are you including the right information in those updates?
 We will tell you just how often. Our clients have proven again and again that refreshing product data leads to discoverability and sales.
5. Manual Retailer Assessment: Are the retailers handling your metadata correctly? How does it look on their websites?
 We will look at the metadata for each book as it exists on major retailers (Amazon, B&N, Google, Apple, and Kobo) and assess its quality and completeness in comparison to the metadata you are providing.
Want to participate?

You could win a MacBook Air!
Enter your books in the Metadata Health Assessment today, and you will be entered into a drawing to win a FREE MacBook Air.

Rules

Of course we have rules! Nothing crazy, though:

  1. Only publishers may enter. We want to help publishers create better metadata, so this is not open to just anyone. 
  2. Every entry must include exactly 10 ISBNs, no more, no less.
  3. The ISBNs must all come from different titles (not just different formats of the same titles). This number of titles gives us a good view of the metadata you send out and helps us see patterns.
  4. All submissions must be completed by 11:59pm EST on May 19th, 2017. That’s the deadline. Really. No extensions. Don’t wait to sign up!
  5. Applicants must schedule and attend an in-person meeting at the Firebrand booth at BookExpo 2017. We need to show you what we find, so you have to show up to your meeting at the conference to have your entry in the drawing confirmed. Don’t forget to put it on your calendar!
  6. Submissions are limited to the first 40 publishers. That’s 400 titles we have to check, so we have to set the limit somewhere!
  7. The MacBook Air drawing will take place after BookExpo. The winner will be contacted through email. 

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Announcing Eloquence on Alert http://firebrandtech.com/blog/announcing-eloquence-alert/ http://firebrandtech.com/blog/announcing-eloquence-alert/#respond Wed, 04 Jan 2017 11:00:18 +0000 http://firebrandtech.com/?p=1141 Have you ever wondered what was really going on with your books on Amazon and other retailers? According to BISG’s report on The Development, Use, and Modification of Book Product Metadata, only 36% of publishers manually check their metadata once it is live on retailer websites. Meanwhile, 95% of publishers say their metadata is altered …

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Have you ever wondered what was really going on with your books on Amazon and other retailers? According to BISG’s report on The Development, Use, and Modification of Book Product Metadata, only 36% of publishers manually check their metadata once it is live on retailer websites. Meanwhile, 95% of publishers say their metadata is altered without their knowledge on retail websites by third parties like distributors and metadata aggregators.

The problem is that once you publish a book you are usually too busy working on the next one to keep an eye on your metadata. The more books you publish, the more daunting the task. Eventually you just leave backlist titles alone unless someone complains about something or you notice a problem when you happen to go look at the product page.

Our new Eloquence on Alert service is designed to give you detailed, actionable market intelligence about your books. It highlights notable trends such as fluctuating sale prices, product metadata issues, changes in customer rankings, and audience behavior. You’ll see information from all of the major retailers, both print and ebook, including Amazon, Barnes & Noble, Apple, Google, Kobo, and Goodreads.

Visit the Eloquence on Alert page here on our website for more information, including a short introductory video and informative screenshots of the service.

We will also be hosting a webinar on Wednesday, February 8th at 2:00pm ET, which will give you an overview of the Eloquence on Alert service, as well as information on our Case Study on Increasing Sales Through Effective use of Keywords. Register now!

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Help us plan the next Community Conference! http://firebrandtech.com/blog/help-us-plan-next-community-conference/ http://firebrandtech.com/blog/help-us-plan-next-community-conference/#respond Mon, 14 Nov 2016 15:50:04 +0000 http://firebrandtech.com/?p=1118 The Firebrand Community Conference in September was an amazing success, and many attendees mentioned that they might like to do more of these kinds of meetings. So, to help with planning, we would like to ask you to take a short survey. It’s only four questions, completely anonymous, and just a way for us to …

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The Firebrand Community Conference in September was an amazing success, and many attendees mentioned that they might like to do more of these kinds of meetings.
So, to help with planning, we would like to ask you to take a short survey. It’s only four questions, completely anonymous, and just a way for us to get some input from you.

Take the survey now!

Thanks for your help!

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NetGalley Kid Reviewers Reignite Languishing Book Club http://firebrandtech.com/blog/netgalley-kid-reviewers-reignite-languishing-book-club/ http://firebrandtech.com/blog/netgalley-kid-reviewers-reignite-languishing-book-club/#respond Fri, 11 Nov 2016 18:00:05 +0000 http://firebrandtech.com/?p=1117 Parents reliably dropped their middle schoolers off after school for book club meetings at the Jolla/Riford branch of the San Diego Public Library. But despite a warm welcome from the librarians there, and the enthusiasm of those moms and dads, few kids stuck with it. “We tried everything to boost enrollment, including e-blasts at school, …

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Parents reliably dropped their middle schoolers off after school for book club meetings at the Jolla/Riford branch of the San Diego Public Library. But despite a warm welcome from the librarians there, and the enthusiasm of those moms and dads, few kids stuck with it. “We tried everything to boost enrollment, including e-blasts at school, posting flyers, and rounding up kids in the library on the same day, but the club was really struggling,” recalls Shaun Briley, the La Jolla/Riford branch manager and a 2016 Library Journal Mover & Shaker.

A sea change was in order—and a lightbulb went off. “At the time, I was writing occasional book reviews for the Sunday edition of the San Diego Union Tribune,” says Briley. “Also, I had done some marketing work for a publishing company in the past, and the two things came together in my mind.” He wondered if there wouldn’t be a demand for middle schoolers who could act as a focus group by writing book reviews.

In researching this idea, he came across NetGalley, the digital service that provides online galleys to professional readers on behalf of hundreds of publishers worldwide in order to help promote and market new books.

Read the entire story on School Library Journal.

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New Firebrand Website! http://firebrandtech.com/blog/new-firebrand-website/ http://firebrandtech.com/blog/new-firebrand-website/#respond Wed, 07 Sep 2016 23:12:47 +0000 http://firebrandtech.wpengine.com/?p=216 Welcome to the new Firebrand Technologies website! As everyone in our industry knows, publishing is in a constant state of flux. This new website will allow us to more easily adapt to those changes, and share our experiences and our knowledge with our community. This redesign includes lots of exciting new content and features, in addition to …

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Welcome to the new Firebrand Technologies website! As everyone in our industry knows, publishing is in a constant state of flux. This new website will allow us to more easily adapt to those changes, and share our experiences and our knowledge with our community.

This redesign includes lots of exciting new content and features, in addition to a fresh look and feel. We have completely reworked the information on our solutions, and have updated both our client list and our trading partner list. You will also find a new calendar with all of our upcoming events and conferences, as well as a press release section for news about our company.

Keep your eyes on this blog (or subscribe to it in your RSS reader) for interesting thoughts and discussions on topics that affect our industry, and for details about upcoming events and conferences we will be participating in. If you would like us to discuss anything in particular, please drop us a line!

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