Read PL (Hunt Your Book)

Where
Poland
When
2020
Who
The Polish Book Institute
Describe the main features of the policy/measure: 

Created in 2013, one of the largest readership promotion campaign dedicated to adults and young people in Poland. About 280,000 - this many books have already been read by the participants of the Read PL campaign.
In 500 cities and towns, there could be found free e-book rentals, available for everyone. They were available at bus stops, libraries, and cultural institutions. The Book Institute is a strategic partner of the campaign, which is organised by the Cracow Festival Office and Woblin.com (one of the biggest e-books store in Poland).
Seven thousand advertising spaces contained QR codes giving access to 12 bestsellers, many of which are newly published. It is enough to simply scan the code in order to enjoy free e-books and audiobooks.
Read PL is complemented by the "Hunt your book" project created by The Polish Book Institute (2017), thanks to which students can borrow a book during a five-minute break in the school corridor - a smartphone and an application will suffice to do this. Nearly 1,000 secondary schools were accepted for the last edition, and they received posters giving access to free e-books and audiobooks.
The project also had a real army of ambassadors: 1,000 teachers and 1,000 students who, dressed in t-shirts with funny, mysterious slogans ("Tome Fashionista" and "Almanac Exhibitor") as well as QR-codes giving access to books, encouraged their friends both in school and on social media to read books.
The Read PL campaign was organised for the sixth time by the Cracow Festival Office (the operator of the Cracow City of Literature UNESCO programme), the Woblink.com, as well as the Book Institute for the last thre years.

What are the results achieved so far through the implementation of the policy/measure?: 

- increase in reading among young people (in the age group 16-19)
- dissemination of free access to the electronic book
- involving students in promoting reading in their local environments and using a variety of tools, including social media
- creating reading fashion among teenagers
- promotion of valuable leisure activities among young people

Financial resources allocated to the policy/measure in USD: 

214 064 USD

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
the Cracow Festival Office (the operator of the Cracow City of Literature UNESCO programme)
Public Sector
the Woblink.com
Private Sector
Has the implementation of the policy/measure been evaluated?: 
YES
If yes, what are the main conclusions/recommendations?: 

The project had a very positive reception among young people. The use of modern tools was for them an attractive form of reading promotion so they willingly engaged in the activities we proposed. In 2019 we reached almost 1500 high schools and 1500 Ambasadors (students) who promoted reading with us. In the whole project (Read PL) readers dowloaded free e-books and audiobooks 130,000 times during only one month.

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Publishing
Transversal Priority(ies)
Youth
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https://en.unesco.org/creativity/policy-monitoring-platform/read-pl-hunt-your-book
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