Agenda 6 june 10

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Agenda 6 june 10

  1. 1. WHA IRC Directors Workshop U.S. Embassy – Quito, Ecuador June 7-11, 2010 This workshop provides a forum for IRC Directors to meet and examine the role of IRCs in carrying out WHA public diplomacy goals and develop a customized IRC marketing plan that puts these goals into action. The first two days will focus on WHA and IRC goals and initiatives, including social media, collection development, IRC best practices, OpenNet resources and databases, and a visit to the American Corner at the Centro Cultural Metropolitano in Quito. For the remaining three days, you will build a practical marketing plan for Mission and external audiences that addresses public diplomacy goals as it blends appropriate application of social and interactive media with proven public diplomacy methods and tools. U.S. library public relations and marketing consultant Peggy Barber will guide participants through the process of designing a positioning statement and key message, identifying key audiences, strategies and tools, and measures used for evaluation. Secretary Clinton will be visiting Quito on Tuesday afternoon, June 8. We might be able to attend her speech at the Centro Cultural Metropolitano (the same place as the American Corner), but we probably won’t know until the last minute. Thanks in advance for your flexibility as we manage potential changes in this schedule. All sessions will be held in the Chimborazo Room at the U.S. Embassy in Quito.
  2. 2. PLEASE BRING YOUR OFFICIAL EMBASSY BADGE EVERY DAY.
  3. 3. Monday, June 7 8:00 am Meet IROs in the lobby of the Sheraton for bus to Embassy (blue bus from MarcoTour Agency). 8:30 – 9:00 Introductions, administrative issues, and parking lot Monica Ramirez, Quito IRC Director Holly Murten, IRO Buenos Aires 9:00 – 9:15 Welcome to Quito / Official photo CAO Kevin Skillin 9:15 – 10:00 IRC Partners: BNCs and American Corners Wendy Zaman, IRO Brasilia 10:00 – 10:45 Collection development for BNCs, ACs, and IRCs Ligia Alpizar, San Jose Irene Gonzalez, Santo Domingo Carolina Rodriguez, Managua Moderator: Holly Murten 10:45-11:00 Break 11:00 – 12:00 DVC with WHA/PDA and IIP/IR (12 noon DC time) Elizabeth Kaufmann, Deputy Director, WHA/PDA Peter Samson, WHA/PDA Marcia Bosshardt, Acting Senior Advisor, IIP/R Jean Cavanaugh, Office Director, IIP/IR Moderator: IRO Fenghua Wang, Washington, DC 12:00 – 12:30 Outcomes from DVC: discussion Moderators: Fenghua Wang, Wendy Zaman, Holly Murten 12:30 – 1:00 Reporting and MAT  Holly Murten 1:00 – 2:00 Lunch – Embassy Cafeteria 2:00 – 3:00 Worldwide Virtual Library: implications for VL in WHA Fenghua Wang 3:00 – 3:30 Tour of Quito IRC 3:30 – 3:45 Break – move to training room for rest of day 3:45 – 4:30 IRC collaborative product development: roundtable discussion
  4. 4. Moderator: Hans Mendoza, La Paz 4:30 – 5:00 Post-earthquake library projects in Haiti & Chile Nathalie Gardere, Port-au-Prince Marco Castillo, Santiago Moderator: Fenghua Wang 5:00 Board bus for return to Sheraton * Monday evening free * Tuesday, June 8 7:30 am Meet IROs in the lobby of the Sheraton for bus to Embassy (blue bus from MarcoTour Agency). 8:00 - 9:00 Guided DVC tour of Bunche Library’s Virtual Library for WHA (9:00 DC time) Speaker: Linda Schweizer, Reference Librarian Moderator: Wendy Zaman 9:00 – 10:00 Favorite OpenNet Resources: demonstration Fenghua Wang (ProQuest Policy File, Europa World Plus, and Economist Intelligence Report) Holly Murten (Open Source Center) Wendy Zaman (IRC Portal) Moderator: Elenita Tapawan, IRO Mexico City 10:00 -10:15 Break 10:15 – 12:15 Marketing Best Practices Moderator: Wendy Zaman 12:15– 1:30 Lunch – Chimborazo Room Pizza ordered in advance
  5. 5. There are two possibilities for Tuesday afternoon: Attend the Secretary’s speech Not attend the Secretary’s speech 1:30: Depart Embassy by bus for Centro 1:30: IRC Marketing: the power of a Plan Cultural Metropolitano. Tour the (Peggy Barber) American Corner. TBD: Transfer to designated area in the 3:30: Depart Embassy by bus for the Centro Cultural in order to be in place for Centro Cultural Metropolitano. Tour the the Secretary’s entrance. American Corner. 5:00: Optional tour of downtown Quito. 5:00: Optional tour of downtown Quito. Please see separate schedule for “IRC Marketing: The Power of a Plan” Wednesday-Thursday-Friday

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