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Rebranding Removes the Term Library

Rebranding Removes the Term Library | Research Capacity-Building in Africa | Scoop.it
At the risk of sounding like I’m bragging, I knew this was coming when I wrote The Revolutionary Library in April of 2011, and again in August with The Physics of Your Library Brand.

Via Dr. Steve Matthews
Nevermore Sithole's insight:
Rebranding Removes the Term Library
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toraki's curator insight, February 27, 2014 1:29 PM

Let' s stop saying "museum", "book", school"... Is this the issue for 21st century?

Karen du Toit's comment, February 28, 2014 4:05 AM
Changing the name to incorporate all the new functions /spaces/services the "library" offers! To get past the stereotypical idea of a "library" with only books and a quiet place of study!
LibrarianLand's curator insight, March 1, 2014 6:37 PM

This is really b.s. The term library and it associations are still very important and vital to the institution in most of its forms. "Digital Idea Space" or "Ideal Village"  or "You can make it happen here!" or what ever the heck you want to rebrand it does not convey the wonderful history and values that make libraries great and sound trendy and hollow.

 

I agree that libraries need to be marketed better and often times differently but just as importantly they need to hire and retain the best and brightest who will actively provide and support the creation of new knowledge. A trendy new name that obliterates a very powerful concept in many folks' minds, LIBRARY, does not do the history or values of the idea justice. Perhaps a hybrid name that involves both is OK, like "Library Resource Center" or "Digital Learning Library" or even a name that does not include the word but clearly markets the traditional values of intellectual freedom, equity, learning, and yes, still preserving and collecting traditional things like books.

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http://www.scoop.it/t/research-capacity-building-in-africa/p/4016827562/2014/03/01/rebranding-removes-the-term-library
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