C h a z z W r i t e s . c o m

The publishing revolution already happened.

TED Talk: How to make better book covers

No, I don’t agree that a book is about the smell. Still, a fun and very good presentation about linking your cover image with what it’s really all about: Reaching into your brain, giving your brain content and leaving you content.

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Filed under: publishing, , , ,

7 Responses

  1. Jack Durish says:

    Suddenly, I am unhappy with the cover art of my first novel. Damn.

  2. Layla says:

    Absolutely fantastic talk! Thanks so much!

  3. Great presentation. Book cover art fascinates me. It is like the exercise of capturing your book in 25 words, only with an image. Very entertaining.

  4. L. J. Chandler says:

    Graphic designers & illustrators go to college for 4 years to learn basics that every one thinks they can just throw together in an hour, if they even take that long, & expect it to be correct. Hire a professional! Work out a deal with a professional needing exposure!

  5. It’s ALL about the smell. Mmmm… books.
    Great talk, though – and some cool ideas!

    • Chazz says:

      Heh! Heh! Yeah. I have to say the book cover where you slowly bring the book off the shelf and “Try to do that with a Kindle!” doesn’t work for me. Consumers would be surprised that was one way they were supposed to interact with the cover art. That example sounded, frankly, silly at least and a ridiculously specialized experience at best. It is a great talk about conceptualizing the connection between content and cover. The argument about smell? That’s arriving at a conclusion and stretching for a rationale. Maybe I’m too harsh. On glue sniffers, I mean.

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