
Josh Anderson

Information Architect


Social Media Strategy, CREATE for STEM

This document was a guide for systematizing our social media practices for promoting events at the CREATE for STEM Institute.

CREATE social media strategy with graph_Page_1

I did some preliminary research into the habits of our Twitter followers, looking at the three most recent original tweets from each of our followers and tallying the hours in which they appeared. After charting the data, I determined which times our followers are most active—in other words, when we should send out our own tweets.

CREATE social media strategy with graph_Page_2

I provided a template for a graphic we could create for our most important events. (Large images draw far more attention on Twitter than a tiny, text-only tweet. Additionally, the pictures look great on our website’s home page slider.)

CREATE social media strategy with graph_Page_3 CREATE social media strategy with graph_Page_4

Finally, I concluded with sample calendars to visualize how and when we should post on social media, depending on how important an event is. I define three categories for our events, those with minimal, moderate, and maximum promotion priority.

CREATE social media strategy with graph_Page_5 CREATE social media strategy with graph_Page_6 CREATE social media strategy with graph_Page_7

Click here to view the full 7-page PDF.

Categories:

Tags:



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Recent Posts

Categories

Upcoming Speaking Dates

STC Rochester Webinar
June 27, 12-2PM EST
Online
“Prompt Engineering”

More info coming soon.

LavaCon 2023
October 14-17, 2023
San Diego, CA
“Microcontent Pipeline to Chatbots and Voice Assistants”

Use microcontent to put your team in the driver’s seat to the next level of content publishing for intelligent chatbots. By now reality has revealed that ChatGPT is not ready to write our product documentation for us. With no control over what the publicly-trained models scrape from our websites and blogs and how it assimilates our documentation with other less-authoritative sources, we’re left to wonder where we go next. If we want reliable bots, we’ll need to train our own models and deploy them to our staff and our customers. Let us show you what we’ve learned so far.

Register

My Spotify Playlists

Create a website or blog at WordPress.com
https://joshanderson.me/portfolio/social-media-strategy-create-for-stem/
joshanderson.me
CC-MAIN-2023-23
175674
application/http; msgtype=response
sha1:NC7WHLLGHVGMBWCPRCI5R2LURTN6DWTW
<urn:uuid:ad64ec31-b592-4ce9-a6b8-7c94c11957ad>
2023-06-07T21:19:50Z
192.0.78.24
text/html
sha1:JWGZPPSNCXXEUUCZEGHESJZCTWAN7HVF
<urn:uuid:74ca66e0-8e0f-4d34-980f-6e75c6225d30>
https://joshanderson.me/portfolio/social-media-strategy-create-for-stem/
response
<urn:uuid:4a247a9c-0d58-41b0-a38f-31f4b43c0e99>
isPartOf: CC-MAIN-2023-23
publisher: Common Crawl
description: Wide crawl of the web for May/June 2023
operator: Common Crawl Admin (info@commoncrawl.org)
hostname: ip-10-67-67-77
software: Apache Nutch 1.19 (modified, https://github.com/commoncrawl/nutch/)
robots: checked via crawler-commons 1.4-SNAPSHOT (https://github.com/crawler-commons/crawler-commons)
format: WARC File Format 1.1
conformsTo: https://iipc.github.io/warc-specifications/specifications/warc-format/warc-1.1/