Publisher Tests Selling by the Chapter

Taking a cue from the music business, a major publisher today will begin selling the individual chapters of a popular book to gauge reader demand for bite-size portions of digital texts.

Random House Publishing Group's experiment appears to be the first time a major consumer publisher has offered a title on a chapter-by-chapter basis. It will sell the six chapters and epilogue of "Made to Stick: Why Some Ideas Survive and Others Die" for $2.99 each.

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